Social marketing provides a more holistic approach to influencing behavioral change.
The post Philip Kotler: Marketing is the Original Behavioral Economics appeared first on Evonomics.
This post was originally published on Evonomics.
Social marketing provides a more holistic approach to influencing behavioral change.
The post Philip Kotler: Marketing is the Original Behavioral Economics appeared first on Evonomics.
This post was originally published on Evonomics.