This post was originally published on South China Morning Post.
Kimchi wars: South Korean academic takes spat with China to new level with tart ad in New York Times
A renowned South Korean academic activist has taken the simmering row with China over which country invented kimchi to a new level – by placing an advertisement in The New York Times promoting it as a purely Korean culinary offering.Seo Kyoung-duk, a professor at Sungshin University in Seoul who specialises in publicity, said he launched the campaign announcing Kimchi as an “iconic food of Korea and its culture”, as acknowledged by Unesco, “in order to let all the peoples in the world know…