IATSE is gearing up for a possible strike against the film and television industry, which would be the first industry-wide strike in the union’s history. The union and management’s AMPTP will return to the bargaining table on Thursday in an effort to reach an agreement on a new film and TV contract in advance of Friday’s expiration of their current deal.

A strike, if it comes to that, would still be several weeks away, however, as IATSE continues to lay the groundwork for a possible walkout, which includes a text-messaging campaign to educate members about the negotiations and what’s at stake.

“Our goal is to reach every single one of our members and make sure they know what is going on in negotiations; where to go get more information; and, when the moment comes, how to make their voices heard by voting,” the union said in a message to members Tuesday night.

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