One expert called it a “systematic deceptive marketing campaign designed to interfere with the solution that is necessary to respond to the climate emergency: stopping fossil fuel production.”

Nearly two thirds of social media posts put out by six major European fossil fuel and energy companies since the end of 2019 present a “green” image of the company, despite the majority of their business activity remaining in fossil fuels, reveals new analysis by DeSmog.

The findings add to campaigner concerns that fossil fuel companies are promoting a misleading image of their business models as the need to decarbonize the economy becomes increasingly urgent.

DeSmog’s investigation shows a disproportionate focus on green or environmental efforts by the companies — including highlighting their net zero targets — compared to the share of their business devoted to clean energy.

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