Cotton Is Not So Water Thirsty, Says Fashion Misinformation Report

4 Mins Read A new report into misinformation in fashion claims to have debunked myths around the water-intensive nature of cotton. According to the research, which was conducted by denim and cotton industry groups Transformers Foundation and ICAC, the assumptions we base our fashion buying decisions on aren’t always accurate.  Sustainability has become one of the biggest buzzwords […]

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