Pointing the finger at individual consumers has been the default strategy of powerful corporations since the 1950s. Deflect blame for smog or litter or polluted waterways or carcinogens or gun violence away from manufacturers and onto John Q. Public. Make the issue about personal responsibility. “People start pollution, people can stop it,” said the famous crying Indian ad from the early 1970s, the brainchild of a can and bottle manufacturers trade group. More

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