Pointing the finger at individual consumers has been the default strategy of powerful corporations since the 1950s. Deflect blame for smog or litter or polluted waterways or carcinogens or gun violence away from manufacturers and onto John Q. Public. Make the issue about personal responsibility. Which brings us to climate change. Once again, it is individual consumers and not the fossil fuel industry who are being blamed for the potential destruction of our planet. Only this time it isn’t just powerful corporations and their trade groups wagging the finger at individuals for not doing enough to halt global warming. It is also many climate change activists, who continue to press individuals to do more, to, for instance, purchase expensive solar panels for their homes.

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