Why There’s More Labor Media Coverage

It seems like workers and their unions are in the news more than ever lately.  Starbucks baristas, Amazon warehouse workers, John Deere strikers, and even New York Times tech workers, who just unionized, have all starred in the recent swell of labor coverage. The pandemic launched essential workers out of the media’s shadows, making this largely Black, brown, and female workforce much harder for reporters to ignore.  Yet the shift in the media’s coverage of labor has been a dozen years in the making. It started before  the pandemic and even predates the current upsurge in union organizing. Why are we seeing this increase in working-class and labor reporting? And how does it connect with larger shifts in how Americans view class itself?

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