The story of the HQ2 fight shows that taking on a megacorporation like Amazon requires a broad-based effort involving workers, tenants, immigrant communities, and elected officials. Still, the victory in New York did not change the outcome in Arlington or Nashville — an indication of the challenge of organizing against the company without broad movement investment.

As we think about how to organize Amazon’s workforce, it is vital that we ask ourselves if our organizing matches the structure of the company — geographically, sectorally, and financially. Currently, it does not to the extent it needs to. Warehouse organizing is concentrated in just a handful of cities, like New York, Chicago, and Minneapolis, and usually at just a handful of facilities in the area.

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