From Activision to Amazon, historic union elections are changing the way that Americans think about work. Now, Apple is the next tech giant to reckon with an employee-driven labor movement. Calling themselves the Fruit Stand Workers United (FSWU), employees at Apple’s Grand Central Terminal retail location launched a website designed to educate their fellow workers about why they want to unionize their store. “Year over year, the cost of living in New York City has not kept pace with our wages,” the FSWU’s mission statement reads. “Meanwhile, Apple has grown to be the most valuable company in the world. Why should its retail workers live precariously?”

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