In a valiant act of civil disobedience, a Buddhist monk has joined PETA to protest Starbucks’ vegan upcharge by supergluing his hand to the café counter at a Starbucks store in Chicago. This bold demonstration will serve as a reminder to the chain that until it stops charging extra for the vegan milks it agrees are better for the planet, PETA will keep shouting our message.

Today’s glue-in is being livestreamed on Facebook to spread the message everywhere that vegans and lactose-intolerant consumers—many of whom are people of color—should not be penalized for choosing vegan milks.

PETA’s said it many times before: Customers shouldn’t have to pay the price for choosing vegan milks over cruel, unsustainable dairy products. The dairy industry forcibly impregnates cows, takes babies away from their mothers shortly after birth, and then sends mother cows to slaughter once their bodies have given out after repeated grueling pregnancies.

In addition, milk stolen from cows has a devastating environmental impact: One study estimates that producing dairy milk creates around three times more greenhouse gases than producing vegan milks. Starbucks itself has pointed out that cow’s milk is the biggest contributor to the company’s carbon footprint, and even encourages customers to choose non-dairy milks to help the environment—while hypocritically still charging extra for them.

PETA supporters—including Succession actor James Cromwell—have held glue-ins at multiple Starbucks locations in bustling cities across the country, but that’s not the only way we’re sticking it to the chain. We’ve bought stock in the company to take our requests straight to the board room, and we’ve even enlisted Sir Paul McCartney to send a message to the former and current Starbucks CEOs. Learn more about our intense, far-reaching campaign:

You can help push Starbucks to do right by our fellow animals, the planet, and consumers by telling the company that you’re tired of being charged extra for vegan beverages: