Both Bolsonaro and Lula face an electorate that either loves them or hates them. There is little room for ambiguity in this race. Bolsonaro represents not only the far right, whose opinions he openly champions, but he also represents large sections of the middle class, whose aspirations for wealth remain largely intact despite the reality that their economic situation has deteriorated over the past decade. The contrast between the behavior of Bolsonaro and Lula during their respective presidential campaigns has been stark: Bolsonaro has been boorish and vulgar, while Lula is refined and presidential. If the election goes to Lula, it is likely that he will get more votes from those who hate Bolsonaro than from those who love him. More

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