“Would you like some vegan cheese with that victory dance?” Attendees of the Detroit Lions watch party at Ford Field on Sunday will get a tasty treat from a pair of giant bouncy “babies,” who’ll hand out free Babybel Plant-Based cheese snacks, reminding people that cow’s milk is for calves and that vegan nosh is a winning play for everyone.

When:    Sunday, January 28, 4–6 p.m.

Where:    Outside the entrance to Ford Field, 2000 Brush St. (at the intersection with E. Adams Avenue), Detroit

Credit: PETA

“Cows love their calves, and cow’s milk is meant for baby cows, not for humans,” says PETA Executive Vice President Tracy Reiman. “PETA encourages everyone to ditch dairy and opt for game day snacks with vegan cheese instead.”

In the dairy industry, calves are torn away from their mothers within a day of birth so that the milk meant for them can be stolen and sold to humans as cheese, yogurt, and other “products.” PETA’s investigations into dairy facilities have found workers electroshocking cows in the face, hitting them with poles and a cane, and abusing them in other ways. Once their bodies wear out from repeated pregnancies, they’re sent to slaughter.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X (formerly Twitter), Facebook, or Instagram.