Google has abandoned plans to kill off pervasive user tracking technologies known as cookies after four years of effort on alternatives that sparked clashes with regulators and the advertising industry. In a major reversal announced on Tuesday morning, Google said it will continue to allow third-party cookies which track users across multiple sites and underpin…
The post Google’s cookie phase out crumbles appeared first on InnovationAus.com.
This post was originally published on InnovationAus.com.