In the bustling streets of Cairo, a bold banner hangs outside the Writers’ Syndicate, confronting passersby with a piercing statement: “Every pound you spend on their products returns as a bullet in your brother’s back.” This message critiques the economic and political ties between the listed multinational products and Israel. The visual captures the spirit of a region-wide movement, where ordinary people are transforming everyday choices into acts of defiance against forces that fuel war and perpetuate conflict.

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