Lisa Sundberg and Peter Holmdahl want to change the construction industry in North America by using one of the oldest cultivated plants in human history: hemp. Sundberg is an activist from Trinidad, California, with a background in industry development. She met Holmdahl, a Swede with a background in business development and sustainability, through a shared commitment to expanding the use of hempcrete (also known as hemp lime).

This building material made from industrial hemp byproduct is gaining attention for its sustainable properties.

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