

An Altadena Not for Sale sign at a burned home at 100 W. Las Flores Dr. during the Eaton Canyon fire, Wednesday, March 26, 2025, in Altadena, California. (Kirby Lee / AP)
When the Eaton Fire tore through the Altadena neighborhood in January, many homes were lost. But also at risk was history, culture and community in a neighborhood known for its uniquely high Black homeownership rate. In the aftermath, as displaced residents were overwhelmed, private investors have swooped in, offering to buy up scorched lots for eye-popping amounts of cash.
It's Altadena versus disaster capitalists, and residents have just taken a big step forward by creating a land bank where vulnerable homeowners who need to sell their properties can keep ownership in the community's hands.
“I'm seeing lots popping up for sale…how do we, you know, how do we keep this land off the market? How do we just buy it?” says Jasmin Shupper, founder of Greenline Housing Foundation, of the moment that sparked the local organization's grant-funded effort to compete with corporate buyers. “We just need community-minded, community-centered and community-located organizations to just buy it – and then work together with the community to determine what happens next.”
Listen to the episode below or subscribe to the Next City podcast on Apple, Spotify or Goodpods. And read our original story reporting on this anti-displacement effort here.
This post was originally published on Next City.