On Sunday 18 May, British bulldozer manufacturer JCB was due to celebrate its 80th anniversary at its headquarters in Rocester in the British midlands with a so-called ‘sportive’, a cycle ride which aimed to raise money for the children’s charity NSPCC. However, the sportive did not go according to plan thanks to people highlighting JBC complicity with Israel.

Activists from the Stop JCB Demolitions Campaign disrupted the event. They turned it into an expose of JCB’s complicity in ethnic cleansing and genocide. On top of this, they shamed NSPCC for accepting funds from a company which has destroyed children’s lives in Palestine, India, and Kashmir, plunging them into homelessness, poverty, and lasting trauma.

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