Can you believe it? VegNews is celebrating 25 years of bringing you the best in plant-based food news, recipes, guides, and so much more. To mark our 25th anniversary, we’ve partnered with our good friends over at Ethos—the premier destination for personal and planetary well-being—to curate our most exciting release yet: a limited-edition VegNews Anniversary Box.
This exclusive box is filled with the very best in vegan goodies, from wellness, snacks, and home essentials. With a retail value of $600 and a price tag of just $199, the box is more than a celebration. It’s a love letter to you, our readers—and a gift that gives back.
Celebrating 25 years of VegNews
Woman-owned, VegNews has been the voice of conscious living since day one. Since its launch in 2000, VegNews is now the largest plant-based media brand in the world reaching millions of people each month through our flagship magazine, website, social media channels, podcast, and even global vacations.
As an independent media company, your support of this box helps ensure we can continue to do what we do best: tell the stories that matter, spotlight the brands leading the way, and build the future of food one delicious feature at a time. But we only have 100 of these luxe boxes, so order yours now before they’re gone forever.
From clean hydration and brain-boosting nutrients to planet-friendly haircare and beautifully crafted accessories, every item in this box has been hand-selected by VegNews and Ethos editors to elevate your daily routine. It’s everything you need to stay hydrated, stay healthy, take pride in self-care, snack well, and celebrate the joy of mindful living. Plus, the first 25 orders will receive extra special perks like a 5-pack of TruBar’s plant-based energy bars, Paris Hilton’s vegan pet shampoo, Katu’s yerba mate, and more.
Bringing fruit orchards to those in need
As part of this magical 25th anniversary celebration, VegNews is planting three fruit tree orchards with our friends at the Fruit Tree Planting Foundation (FTPF). These orchards will bring healthful fruiting trees to communities in need across El Salvador and Guatemala. You can learn more about FTPF’s important work here.
What’s in The Box?
There’s something for everyone in the VegNews 25th Anniversary Box. From snacks to skincare, it’s packed with must-have goodies from leading vegan and eco brands. Here’s a sneak peek inside …
Oleada Mini Vegan Leather Le Coeur Pouch ($75) + $100 Gift Code
Crafted from vegan upcycled plastic leather, this heart-shaped pouch is part coin case, part bag charm, and fully adorable. Use it for makeup, as a wallet, and it even works as a date-night clutch. The pouches come in five colors: poppy, yolk, indigo, honey, and scarlet. Plus, Oleada’s gifting every VegNews box a $100 gift code to the site so you can snag more of Oleada’s elevated, sustainable accessories.
Plexus Wellness Bundle ($101)
We’re calling it: 2025 is the summer of self-care. Start it right with help from Plexus’ wellness bundle. Give your body some gentle digestive support with Bio Cleanse ($27), a daily vegan gut health supplement rich in bioflavonoids and magnesium designed to gently cleanse your digestive system and support your body’s natural cleansing process. Plexus’ vegan Sleep Gummies ($32) are a true game-changer. A blend of melatonin, ashwagandha, lemon balm, and GABA, you’ll have the most restful night after popping one of these. With long summer days ahead, staying hydrated is essential. Plexus makes it extra easy with the tastiest coconut-based Lemon Lime Hydrate ($42) packets. Perfect to give you a boost anytime, anywhere. Without added sugars or artificial ingredients, you’ll want to be sure you have these with you all summer long.
Masktini Whoa Zen ($95)
From the female-founded brand, Masktini, the Whoa Zen booster is the ultimate in microbiome protection, designed to improve your skin health. With a combination of clinically proven superfoods and prebiotics that promote good bacteria and hydration, this formulation soothes, softens, and protects skin for a more even and smoother appearance. Made with nourishing vegan ingredients like Squalane, fermented rice, caprylic acid, and essential oils, the rich formula nourishes and balances the skin’s microbiome by preventing the inflammatory response created by microbiome imbalances. A little goes a long way, so use it sparingly but often!
Swanson Daily Duo ($57)
Swanson’s advanced, vegan Magnesium L-Threonate ($31.99) is formulated for cognitive support. It crosses the blood-brain barrier to enhance memory, mental clarity, and stress resilience so you can leave all your troubles behind and enjoy all summer has to offer. You’ll also want to stay healthy and hydrated with Swanson’s clean, zero-calorie Simply Hydrate $24.99) mix that replenishes essential electrolytes without added sugar, gluten, or GMOs. Convenient stick packs support focus, energy, and productivity with a refreshing burst of flavor in every sip.Take them to the beach, gym, trail, or pack on the plane to keep feeling your best.
Hairstory Hair Balm ($37)
Billed as “magic in a bottle,” Hairstory’s weightless moisturizing Hair Balm restores hydration and tames frizz without sulfates, parabens, or silicones. Ideal for curls and air-drying, it leaves hair touchably soft and beautifully scented. Keep this handy to combat summer’s humidity, like after a beach day. A little goes a long way for silky, smooth tresses. Rub a pea-size amount into hair to instantly reduce frizz and flyaways. This stuff works!
Blobs Plant-Based Gummy Candy 6-pack ($21)
What if you could have your guilty pleasure without the guilt? Meet Blobs, the fun, fruity, and super sour gummies made with clean ingredients. These chewy vegan candies deliver sweet satisfaction with just two grams of sugar and seven grams of net carbs per bag. They’re perfect for kids’ lunches, beach days, hikes, and whatever else you have planned for the summer. Blobs come in a range of flavors like Strawberry-Yuzu, Pineapple-Passionfruit, and Watermelon-Lychee. Each box receives six bags in a variety of must-try flavors.
Ripple Home Incense Kit ($20)
Make sure the mood is perfect with the clean scents from Ripple with these adorable Home Incense Kits. Simply place your incense on the seaglass holder, light, and enjoy. This kit is fully recyclable, reusable, and biodegradable. The droplet kits come in six scents: Fig Leaf, Rose, Orange Blossom, Gardenia, Mimosa, and Wild Berry.
Bragg Apple Cider Vinegar Supplement ($20)
From Bragg, the best-selling brand of the kitchen staple apple cider vinegar, comes a healthy and clean-ingredient apple cider vinegar daily supplement designed to give your body extra support. Made with 750 milligrams of acetic acid, plus Vitamin D and Zinc, these clean capsules support immunity and digestion—without the sugar or artificial ingredients found in most gummies. Just three capsules has the same power as 30 gummies. With nearly 1,000 5-star reviews, the product speaks for itself.
Blue Stripes Cacao Snack Pack ($17)
Summer snacking but make it healthy and extra yummy? Yes, please! Chewy, tangy, and packed with nutrients, these tropical Superfruit Cacao Gummies ($13.98) offer nine essential vitamins and minerals with no added sugar. They’re a feel-good, sustainable snack for the whole family. Each box comes with two fruit snacks in a variety of flavors: dried cacao, mango-cacao, or banana-cacao. Plus, you’ll get a coupon for Blue Cacao’s new Cacao Water ($2.99), available at stores like Whole Foods and Sprouts. Cacao water is smooth, light, and contains no added sugar. Made from the cacao pulp, cacao water is sustainably harvested and supports cacao farmers. It’s a must-try!
Health Nut Dressing ($16)
From the cult-favorite Los Angeles restaurant Health Nut, enjoy the salad dressings that have been bringing smiles since the ‘80s! Each box comes with three free product coupons so you can try these yummy dressings available in supermarkets across the country. Try favorites like the original house dressing, the spicy, or the Asian-inspired.
Veggie Craft pasta ($15)
Looking to get more veggies in your diet? Veggie Craft has you covered. The pasta brand sneaks healthy veggies into every bite. WIth a lentil and pea protein base, choose from zucchini, sweet potato, or cauliflower in a variety of classic pasta shapes: spaghetti, penne, elbows, and rotini. The result is a toothsome, healthy, and gluten-free indulgence. Made with just three ingredients that pack a protein punch, you’ll love Veggie Craft! Summer pro-tip: grab some of the Health Nut Dressing and mix with your Veggie Craft pasta for a perfectly healthy and delicious summer pasta salad.
Total Box Value: $600+
Your Price: $199 + FREE shipping!
Trubar protein bars ($15)
Plus, what birthday celebration would be complete without some surprises? The first 25 orders will receive a 5-pack of Trubar Plant-Based Protein Bars. This is a bonus for early box shoppers that you won’t want to miss! A mix of energy bars from Trubar, the female-founded brand redefines clean snacking with dessert-inspired, nutritionally balanced treats. And the flavors are totally insane! How about Daydreaming About Donuts, Smother Fudger Peanut Butter, Oh Oh Cookie Dough, Get In My Belly PB&J, It’s Mint to Be Chip, Saltylicious Almond Love, Whipped for Key Lime, Cocoa for Coconuts, Strawberry Shorty Got Cake, and Whole Lotta Macchiato. Be amongst our first 25 orders to get a sampling of some of the best vegan snack bars on the planet.
Katú yerba mate
Each of our first 25 boxes will also receive a surprise sample from Katú Yerba Mate (a $3.99 to $19.99 value) in nitro cold brew, sparkling hibiscus, or traditional loose-leaf yerba mate. Like coffee, but without the crash, yerba mate is a popular South American plant rich in vitamins and caffeine. Start your day or drink for that midday pick-me-up, yerba mate is a healthy alternative to coffee or sugar-filled energy drinks. Plus, Katú supports regenerative farming in Paraguay, helping farmers reclaim vital forest land and promote biodiversity.
Paris Hilton Pet Grooming kit
Finally, two lucky box recipients will receive Paris Hilton’s luxe Deodorize & Detangle pet grooming collection (a $36 value), perfect for the pup who needs a glow-up. The shampoo, detangler, and paw repair cream will have your furbaby ready for that park date in no time.
Ready to grab your box and celebrate our 25th Anniversary with us? There are only 100 boxes available, so order now!
This post was originally published on VegNews.com.