Under the urgency of the ongoing genocide in Gaza, many of the public tactics adopted by grassroots Arab movements to pressure their governments to boycott Israel and reflect the will of their people simply aren’t working. After nearly two years of genocide, the conventional tools of the Arab boycott campaign are hitting a wall.

This failure is not only about tactics — it is also about a deeper misreading of where the centers of power lie in Arab countries. This has led to the inability to pressure governments into taking action. Power is no longer centralized in a colonial regime that directly governs us, but is rather scattered and diffused everywhere. But if we understand hegemonic power in this way, then how can we channel our energies strategically into where the boycott movement can have a larger impact?

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