Starbucks’ logo, the green siren, is ubiquitous, and its 40,000 stores occupy an estimated 80 million square feet of real estate globally.

But that doesn’t make the company too big to fail. The next three months will determine the future of this iconic U.S. company. Chief Executive Officer Brian Niccol crossed his first anniversary in the position this week, on September 9. He was chosen to replace the previous CEO based on his reputation as a fixer amid declining sales and brand damage. At the time, he wrote this about union baristas: ​“If our partners choose to be represented, I am committed to making sure we engage constructively and in good faith with the union and the partners it represents.”

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