Starbucks announced on 25 September that it will permanently close 900 stores across the US and Canada, saying the decision was linked to “underperforming” outlets and a $1-billion restructuring plan, while dismissing any connection to the global boycotts that have heavily targeted the brand during Israel’s ongoing genocide in Gaza.

The company framed the move as an attempt to revive business after six straight quarters of falling US sales.

Chief Executive Brian Niccol said certain cafes could not deliver the “physical environment our customers and partners expect,” adding that the closures are part of a $1-billion restructuring drive to cut underperforming outlets, reduce management layers, and speed up service. 

He described the plan as an effort to restore the chain’s “coffeehouse” feel and move away from the sterile, corporate setting that had replaced it over time.

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