When the U.S. Federal Trade Commission announced it had settled its “dark patterns” lawsuit against Amazon last month, leaders at the antitrust and consumer protection watchdog celebrated.

“Today, we are putting billions of dollars back into Americans’ pockets, and making sure Amazon never does this again,” FTC chair Andrew Ferguson said. Ferguson, whom Trump appointed chair in January, is, of course, duty-bound to champion the deal as a victory for consumers and the administration. But the real impacts and costs of the agency’s deal with Amazon are more complicated.

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