Future Food Quick Bites: British Oatly, Just Egg Pancakes & Beyond Meat x BrewDog

just egg pancakes
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Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Oatly’s switch to British oats, Eat Just’s pancake mixes, and NotCo’s Stranger Things collab.

New products and launches

In the US, Eat Just has rolled out a range of pancake mixes, called Power Jacks, in original, chocolate-chop and cinnamon roll flavours. They contain its signature mung bean protein, and have been spotted at Target and Hannaford.

eat just power jacks
Courtesy: La Vie/Oatly/Eat Just

Beyond Meat has launched a value pack of its vegan ground beef at over 1,300 retailers across Canada, including Walmart, Sobeys, Safeway, Loblaws, and more.

Fresh from a packaging refresh in the UK, Beyond Meat has also returned to the menu of British pub chain BrewDog, gaining a nationwide listing at 54 outlets.

la vie croquettes
Courtesy: La Vie

Also in the UK, French plant-based meat leader La Vie has launched Vegan Sharer Croquettes in ham and cheese and bacon variants. They’re available at Morrisons, Ocado and Tesco for £3.50 per 140g pack.

Meanwhile, Rollagranola is foraying into the children’s breakfast space with Little Rollas, a line of premium vegan granolas in vanilla, berry and cocoa variants. They can be found on its website for £4.99 per 350g box, and will soon enter supermarkets.

notco stranger thinigs
Courtesy: NotCo

In Mexico, NotCo has released NotChicken Hellfire Spicy Nuggets and NotSnack Bars Upside Down Waffle in collaboration with TV series Stranger Things, which will begin airing its final season on Netflix this month.

Indian plant-based dairy startup 1.5 Degree has launched a retail kiosk at two locations of multiplex chain PVR Cinemas in New Delhi and Gurgaon, featuring dairy-free gelato, shakes, and sundaes.

promeat india
Courtesy: Debabrata Das/LinkedIn

Fellow Indian plant-based brand ProMeat has partnered with British Brewing Company in Mumbai to introduce an 11-strong menu of dishes making use of its meat alternatives.

Company and finance updates

Oatly has announced that eight of its barista oat milk SKUs are now made from 100% British-grown oats, which will help lower its climate footprint by 7-13% by 2026. The company estimates it will have tripled its investment in these crops by next year, while also doubling the volume of British oats from supplying products across EMEA markets. Alpro made a similar move earlier this year.

oatly british oats
Courtesy: La Vie/Oatly/Eat Just

Speaking of plant-based milk, Starbucks has dropped the surcharge on non-dairy milks in Italy, echoing its policy in several markets. The decision was announced by the company’s local licensing partner, Percassi.

Japanese vegan egg producer Umami United has secured ¥310M ($2M) in further pre-Series A funding, adding to the $1.64M it raised in 2023. The startup will use the funds to deepen R&D, expand capacity, and accelerate international expansion, with a focus on North America.

japan plant based meat
Courtesy: IntegriCulture

US startup Caulipower, known for its cauliflower-crust pizzas, has been acquired by Urban Farmer, a portfolio company of private equity firm Paine Schwartz Partners.

Minnesota-based food coalition Mbold has kicked off Protein Catalyst, a pre-competitive, collaborative effort to drive sustainable protein innovation in the state, in partnership with industry giants like General Mills, Target, Bühler Group, and more.

kesko plant based
Courtesy: Kesko

Finnish retailer Kesko has seen sales of plant-based meat alternatives increase by 4% over the past year, rising to a 10% growth for dry soy protein products, 15% for canned beans, chickpeas and lentils, and 20% for tofu.

Research, policy and awards

Two weeks out from COP30, seven MEPs from Germany, the Netherlands, Luxembourg and Denmark signed the Belém Declaration on Plant-Rich Diets, which will call on UN member states to create national plans to promote healthy and sustainable diets at the climate summit this month.

In Australia, plant-based dairy is growing at 5.2% this year, outpacing the growth of the overall dairy category (which is expanding by 3.6%). According to Euromonitor, the former will continue this momentum through to 2030.

pluri kokomodo
Courtesy: Kokomodo

Cocoa-free chocolate maker Kokomodo (now part of Pluri) has won 20,000 Swiss francs ($24,700) in non-dilutive funding as part of the Gold Prize at MassChallenge Switzerland.

Finally, trade show Fi Europe has announced the finalists of its 2025 Innovation Awards, selecting 23 companies across categories like dairy alternatives, future food tech, plant-based, health, sustainability, and more.

Check out last week’s Future Food Quick Bites.

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