Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Heura’s frankfurter recipe, Eat Just’s sector-leading sales, and Beyond Meat’s legal victory.
New products and launches
Spanish plant-based meat maker Heura has introduced a new clean-label frankfurter with 18 times fewer saturated fat and 58% more protein than animal-based versions. And in an unprecedented move, it has made the recipe available to meat giants in Spain, including Oscar Mayer, Argal, and Elpozo.
British oat milk brand Oato has expanded into nearly 300 Tesco stores, which will carry its one-pint and one-litre bottles nationwide.
UK plant-based company Sunflower Family has launched a line of sunflower seed protein products, including a mince SKU, chunks, a Bolognese mix, and a burger mix.
Scottish firm Kingdom Five, meanwhile, has introduced K5 Radical Protein, a solid-state fermentation platform that grows whole-food mycoprotein products for animal-free sausages, fillets, nuggets and seafood.
Across the Atlantic, US firm Barvecue has rolled out a vegan Rotisserie Seasoned Chicken in the freezers of Harris Teeter stores across the Southeast.
Fresh from its acquisition by v2food, Daring Foods has unveiled a range of microwaveable vegan chicken products in diced and shredded formats, which can be cooked in just four minutes and pack 45g of protein 8z pack. They’re available at Walmart and Albertsons stores across the US.
And pecan milk maker Pecana has announced a major expansion, landing at nearly 4,500 stores nationwide, including 3,800 Walmart locations, as well as Natural Grocers, Harmons, and Sprouts Farmers Market.
Company and finance updates
As the egg crisis rages on, Eat Just’s mung-bean-based Just Egg has achieved the highest sales velocity of any plant-based product in the US, based on SPINS data from the last four weeks.
Oddball, a US startup making vegan jelly snacks, has raised $2M in a seed funding round to expand its product line and footprint, and support its launch into Whole Foods this month.
In France, plant-based meat maker La Vie has announced it will soon open a crowdfunding round, a year after securing €25M from VCs and crowd investors.
British chocolate company Made Uncommon, which owns Otherly Oatml*lk, Seed & Bean, and other brands, has expanded its portfolio with the acquisition of Love Cocoa and vegan brand HiP, both founded by James Cadbury (yes, that Cadbury family).
South Korean tofu giant Pulmuone is planning a European expansion by setting up a subsidiary in Amsterdam, which will source products from its US facilities to supply to key markets like France, Germany, and Spain
Policy, research and awards
Starbucks is being urged to trial oat milk as its default milk option in the UK, as part of the Animal Justice Project’s Udderly Kind campaign, with signatories to its open letter including VBites’s Heather Mills, Ecotricity’s Dale Vince, Veg Capital Matthew Glover, and journalist George Monbiot.
Beyond Meat has won a legal dispute against a former co-manufacturer over the termination of a production agreement, with a judge validating the plant-based meat maker’s decision to end the deal and denying the latter’s request to reopen the arbitration.
US corn milk maker Maïzly has won the 2025 GAMA Innovation Award for SMEs, beating entries from over 50 countries to be recognised as one of the “most groundbreaking new products” globally.
Australian cultivated pork producer Magic Valley is among the winners of the Bezos Centre for Sustainable Protein Singapore and Enterprise Singapore’s Sustainable Protein Startup Competition at the Asia-Pacific Agri-Food Innovation Summit. It will receive S$175,000 ($134,000) in funding and in-kind support.
US cell-based collagen maker Jellatech has been named a finalist in the Sustainable Tech Innovation category for the 2025 NC TECH Awards.
Finally, Redefine Meat’s Flank Steak, This’s Super Superfood and Nomo’s Salted Popcorn Chocolate Bar secured the top prizes at The Grocer’s New Product & Packaging Awards 2025.
Check out last week’s Future Food Quick Bites.
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