Reform are charging £350 for their black shirts

As part of their fundraising efforts, Reform UK are selling black shirts for £350. This is something which people are finding very, very interesting, and for multiple reasons:


Reform—350 tonne

The tweet above is partially incorrect, in that you don’t get lunch with Farage for £350; you get a golden ticket which puts you in with a chance of dining with king fag stain. It’s not made clear what you’ll be eating at this lunch, but we know what you’ll be smelling — stale tobacco and bullshit.

People are also highlighting the price:


To be fair to Reform, £350 is peanuts compared to the money they’re raking in from wealthy donors, as we reported on 5 September:

Reform is overwhelmingly funded by wealthy donors, and recently received £500,000 from property billionaire Nick Candy. Fossil fuel interests, which made up over 90% of Reform UK donations between 2019 and 2024, have also been linked to Farage’s support for fracking.

You can also buy a cheaper shirt in Reform turquoise. Interestingly, while you can get the cheaper option in all sizes, the more expensive option only comes in medium, large, and XL. This suggests one of two things:

  • They have internal data which shows they have no support from wealthy short people.
  • They’re worried little Tommy Robinson will buy one.

People are also saying it’s a choice for Reform to sell black shirts given the history of the British ‘Blackshirts’:


Oswald Mosley’s Blackshirts were a fascist street movement. As we’ve reported elsewhere, it’s actually illegal in Britain for people to wear political uniforms, and that law was introduced in response to the Blackshirts. The Reform shirts undoubtedly wouldn’t count as a uniform because they’re not mandatory, but it certainly puts them one step closer towards Mosley.

Another wrinkle in all this is that some are accusing Reform of breaking gambling and GDPR regulations:

McGowan is advising that readers contact their local MP to ask that they look into this matter.

Raising funds

To be fair to Reform, giving away commemorative clothing as part of a fundraising campaign isn’t the worst thing. Hats off to them, then, for generating accusations of fascism and criminality from such a normal idea.

Featured image via the Canary

By Willem Moore

This post was originally published on Canary.