
Recently, we reported on the Trump administration’s drive to ‘Make Whole Milk Great Again‘. As noted, this campaign made no sense until you looked into it (and made hardly any sense then).
Now, the White House has topped itself with a campaign which is entirely devoid of meaning:
Embrace the penguin. pic.twitter.com/kKlzwd3Rx7
— The White House (@WhiteHouse) January 23, 2026
Embrace the what now?
First things first, as many people have pointed out, there are no penguins in Greenland:
Have a day off. pic.twitter.com/gckuztv1sJ
— Tory Fibs (@ToryFibs) January 24, 2026
— Reese Antano (@ttano2222) January 23, 2026
Here’s the thing, though, this campaign would make zero sense either way.
As the people of Greenland have made abundantly clear, they don’t want America to colonise them. As such, Trump is threatening to ’embrace’ an unwilling partner.
Yeah, he’s not beating the ‘rapist’ allegations, is he?
The Department of War is also getting involved, which isn’t surprising given that war secretary Pete Hegseth has allegations of his own:
Be a warrior, embrace the penguin. pic.twitter.com/64Fq7REgsZ
— DOW Rapid Response (@DOWResponse) January 24, 2026
The health secretary suggested that walking out into the frozen wastes with an imaginary / coerced bird would somehow make Americans healthier:
MAHA
pic.twitter.com/SVm8RW7xml
— Secretary Kennedy (@SecKennedy) January 23, 2026
Call us armchair doctors, but we googled it, and this would actually be quite bad for you. We also checked if sniffing glue is healthy (almost certainly what RFK Jr. was up to immediately before posting this), and no, that’s no good either.
The White House is obviously using AI to generate these images, but AI is a double-edged sword for propaganda purposes:
The truth is as below. pic.twitter.com/ibB8gjZSDi
— 枫叶留声机 (@dennisottawa) January 24, 2026
— Primal Carnage Rex (Indominus)
(@Indominus_44) January 23, 2026
— Greg
(@gregalmonte_) January 23, 2026
The Trump confusion
‘Embrace the penguin’ could have made sense if the following conditions applied:
- Greenland had penguins and considered them to be their national animal.
- The country was openly inviting the American embrace.
We suspect ’embrace the penguin’ is a nonsense phrase Trump uttered in the middle of an hours’ long ramble, and now his press team are trying to bend reality around his dying mind.
Featured image via The White House
By Willem Moore
This post was originally published on Canary.
(@Indominus_44) 
(@gregalmonte_)