Hopes were high. The drive had garnered enormous favorable press coverage and even support from the White House. Nevertheless, the loss was no surprise to many in labor. Amazon is one of the world’s most powerful corporations, and organizing is notoriously difficult under U.S. labor law.

Some aspects of the campaign gave observers pause, like the shortage of workplace leaders who were willing to speak up publicly. From years of won and lost union drives, there is some accumulated wisdom about what it takes to overcome employer tactics.

At the same time, we should be wary of anyone who claims that a win is guaranteed if you just follow all the right steps. This was always going to be a tough fight.

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