PETA’s bipartisan mascot “Chris P. Carrot” is on the campaign trail in New Hampshire, where he’ll give attendees at the first primaries of the 2024 election season some food for thought as he urges presidential hopefuls and voters to “EAT ME!” and go vegan for three good reasons: to stop harming animals, to bolster human health, and to protect the environment. Chris P. Carrot will kick off his lifesaving campaign that aims to reduce greenhouse gas emissions pumped out by the meat, egg, and dairy industries on Friday evening at the Candidate Q&A with Rep. Dean Phillips at Brothers Cortado in Concord.

Left: Chris P. Carrot at the Asa Hutchinson rally in Des Moines, Iowa, on Saturday. Right: Chris P. Carrot at the Nikki Haley rally in Adel, Iowa, on Sunday. Credit: PETA

“Animal agriculture is a killer, spewing methane that’s destroying the planet, hardening humans’ arteries with cholesterol, and sending billions of animals to their deaths,” says PETA Executive Vice President Tracy Reiman. “PETA’s Chris P. Carrot is urging candidates and voters to go vegan before it’s too late—and we have free downloadable vegan starter kits for all.”

According to the United Nations, about a third of human-caused greenhouse gas emissions are linked to food production, and the largest percentage of these emissions come from the meat and dairy industries. PETA notes that growing water-intensive crops just to feed animals raised for food consumes more than half the water used in the U.S. and that up to 80% of deforestation in the Amazon is linked to meat production, either for grazing or for growing food for cows. Vegan foods—such as fruits and vegetables, whole grains, beans, peas, nuts, and lentils—require less energy, land, and water.

Chris P. Carrot will be traveling to candidates’ events around New Hampshire throughout the weekend.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X (formerly Twitter), Facebook, or Instagram.