When workers at one company started researching their employer, says a union leader in What the Boss Doesn’t Want Us to Know, “it felt like the curtain was pulled back on Oz. All these things that didn’t make sense to them for so long suddenly made sense.”

In their new book, Juravich, Geho, and Gorry share their experience researching private-sector employers and helping unions design strategic campaigns based on what they’ve learned. Then they teach us how to do it. The audience is not just union leaders or staff, but rank and filers who want to build winning workplace campaigns. Most of the information is geared toward the U.S., but there is solid advice for Canadians, too.

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