When Israel initiated plans to evict Palestinians from their homes in occupied East Jerusalem to make way for illegal settlers, millions of young people around the world got involved in a high-profile social media campaign to raise awareness. 

Using the hashtag #SaveSheikhJarrah, more than 40 million people joined in, forming part of a wave of online organising that set the stage for a new era of pro-Palestine digital activism.

That trend continued as Israel launched its ongoing genocide in Gaza in October 2023 with activists dedicating their instagram feeds and TikTok reels to spreading awareness of Israeli atrocities.

But mounting censorship on social media, digital fatigue and a hunger for deeper forms of engagement, are forcing organisers to shift gears and adopt new modes of activism.

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