What differentiates Ben & Jerry’s decision to abandon the ever-growing market of illegal Jewish settlements in the West Bank from previous decisions by other international corporations is the fact that the ice cream company has made it clear that its move was morally motivated. Indeed, Ben & Jerry’s did not attempt to mask or delude their decision in any way: “We believe it is inconsistent with our values for Ben & Jerry’s ice cream to be sold in the Occupied Palestinian Territory.” More

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