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Amazon faces class action lawsuit for scamming consumers with Prime Day

Social media users have pointed out that Amazon’s Prime Day deals are, in fact, a scam. The company is inflating prices and then reducing them to make the savings seem bigger than they are.

On the previous Prime Day, back in July, a campaign group hacked an Alexa at Amazon’s London HQ to make a point about the company avoiding corporation tax in the UK.

Security kicked the group – Everyone Hates Elon- out of the Amazon HQ, after they asked Alexa, ‘Why am I paying more tax than a trillion-dollar company?’

Alexa’s quite fitting response was ‘Because you’re not Jeff Bezos, bitch’

Alexa finished with ‘Fucking joke, right?’

Inflating prices

But now, X users have pointed out that some of the ‘Prime Day’ deals are in fact a scam.

One shopper still had tabs open from the previous day, meaning she could see that the supposed savings on Prime Day were actually massively inflated.

And she is not the only one.

Amazon are attempting to convince people they are making huge savings – in some cases, inflating the original item price by nearly 25%. They then claim customers are saving 27%, but the reality is only a 9% saving.

But this is not a new practice, and apparently, it’s not confined to Amazon.

Swimming in class action lawsuits

Two previous Amazon customers have filed a class action lawsuit, which accuses Amazon of ‘misleading consumers with false discounts during its Prime Day event’.

Two plaintiffs, Cathy Armstrong and Oluwa Fosudo, filed the complaint on September 22 in the Washington federal court. They allege violations of state consumer laws.

The pair are suing on behalf of themselves and all other customers who Amazon have scammed with fake Prime Day Sales. They are seeking damages, fees, costs and a jury trial.

Amazon have also recently faced several other class action lawsuits

The first alleged that it misled consumers about ownership rights when buying digital products on Prime Video.

The second concluded today, October 8, 2025, as Amazon agreed to a historic $2.5bn settlement. They enrolled consumers in Prime subscriptions without their consent, and then made it difficult to cancel.

According to Top Class Actions, 

The Amazon Prime settlement includes a $1 billion civil penalty and $1.5 billion in refunds for consumers harmed by the deceptive Prime enrollment practices.

The FTC [Federal Trade Commission] alleged Amazon used sophisticated subscription traps to manipulate consumers into enrolling in Prime and then made it difficult for consumers to end their subscriptions.

In the UK, Amazon faces two class action lawsuits. One for allegedly overcharging shoppers, and the other for exploiting its position to squash e-commerce competition. This means consumers have to pay more for third-party products sold on Amazon UK.

Clusterfuck

‘Prime day’ is evidently just the latest (prime) example of corrupt billionaires fucking over the rest of us. The company that has engaged in relentless union-busting, exploitative working conditions – including forcing workers to risk their lives to stay at warehouses during literal fucking tornadoes – and tax evasion, has long been the face of racketeering capitalism.

So Bezos is making a quick, disingenuous buck off the backs of more scams, unethical retail? It’s totally on brand. Next time, campaigners feel like hacking Alexa with some sass, they should deliver the message that the public has seen through his latest swindle.

Bezos, we got the receipts, bitch.

Feature image via Amazon UK

By HG

This post was originally published on Canary.