Given Plaid Cymru’s historic win in Caerphilly, you’d think they’d be all over the Sunday interviews this weekend. That is, unless you’re familiar with these shows, of course, in which case you no doubt assumed they’d have Reform on no matter what:
Normal service on #TrevorPhillips & #BBCLauraK. Days after Plaid Cymru won the #Caerphilly by-election there is no room for Plaid on either programme. But Trevor Phillips has room for the losing party: Farage’s Reform & Zia Yusuf. Ever get the feeling you are being cheated? pic.twitter.com/b1T7oO8IB2
β Gerry Hassan (@GerryHassan) October 26, 2025
Historic
As people reported, the Caerphilly by-election was truly history in the making:
Caerphilly by-election broke several records:
First time Labour has lost in 115 years
Worst-ever Labour result
Best-ever Plaid Cymru result
Worst-ever Tory result
Highest Reform % in a Welsh FPTP seat https://t.co/7ySKTr2jBv pic.twitter.com/sDKXaOzWsP
β Stats for Lefties
(@LeftieStats) October 24, 2025
It was certainly a big result for Reform; it was just an even bigger result for Plaid Cymru.
Accordingly, people had questions for Sky News:
Plaid Cymru won the Caerphilly by election, beating Reform into second place. So does #trevorphillips interview someone from the winning party? Of course he doesn’t!
Instead he interviews Zia Yusuf from Reform. pic.twitter.com/FHUEZv38Kj
β Saul Staniforth (@SaulStaniforth) October 26, 2025
Where’s Lindsay Whittle, Rhun ap Iorwerth or anyone else from Plaid, the party that actually WON the election? Media bias will be the death of this country https://t.co/E77dwX86Bm
β Elaine Jones (@elainejones_1) October 26, 2025
TheΒ BBC avoided the issue by not having Reform or Plaid Cymru on. And while it’s obviously worth asking the sitting government how they messed up so badly, voters clearly want to hear from other voices too:
Streeting is asked about the Caerphilly result & he says the way to respond is to have a values driven agenda, which he explains is about modernising & reforming public services
We all know what right wing politicians mean when they talk about modernising & reforming pic.twitter.com/c0pv8WV1W1
β Saul Staniforth (@SaulStaniforth) October 26, 2025
Spitting mad
The interview with Zia Yusuf covered the awkward topic of Reform MP Sarah Pochin saying that the sight of Black and Asian people in adverts ‘drives her mad’:
#TrevorPhillips: Sarah Pochin(Reform MP) said people are switching off because there are too many black & asian people on telly… is she turning off now, because of you & me?
Zia Yusuf(Reform): She’s a lovely person
TP: Sarah, if you’re watching, stay with us#bbclaurak pic.twitter.com/J6ioyggADu
β Haggis_UK
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(@Haggis_UK) October 26, 2025
Like Pochin herself, Yusuf agrees we’re seeing too many non-white people in adverts. As Reform are against diversity targets, however, it’s unclear how they intend to solve this ‘problem’.
Mukhtar said the following on the topic:
Does it drive Sarah Pochin mad when she sees Zia Yusuf on Reform party campaign ads?
β Mukhtar (@I_amMukhtar) October 26, 2025
We’d say Yusuf is one of Reform’s big five media figures, with the others including Nigel Farage, Richard Tice, Andrea Jenkyns, and Sarah Pochin. This presumably represents a problem for them, as the Asian population of the UK is only 8.6%. Does this mean we should only see 8.6 Zia Yusufs for every 91.4 white Reform politicians?
This is obviously a very silly thing to suggest, and yet that’s Reform’s argument when it comes to diversity in British adverts.
Mainstream nonsense
The mainstream media were pushing Nigel Farage down people’s throats long before he was a successful party leader. Given that, it’s unsurprising they’d continue to prioritise Reform even as voters choose other parties.
There is at least a silver lining in all this, and it’s that the more these Reform politicians speak their minds, the worse they look.
Reform MP Sarah Pochin: βIt drives me mad when I see adverts full of Black people, full of Asian people, full of people that are basically anything other than White.β
If the colour of someone elseβs skin drives you βmadβ, you are a Grade-A racist. pic.twitter.com/Doo5DfX0yl
β Josh Babarinde OBE MP (@JoshBabarinde) October 25, 2025
Featured image via Sky News (YouTube) / Sky News (YouTube)
By Willem Moore
This post was originally published on Canary.
First time Labour has lost in 115 years
Best-ever Plaid Cymru result
Worst-ever Tory result
Highest Reform % in a Welsh FPTP seat 
(@LeftieStats)
(@Haggis_UK)