British national newspapers devoted more than triple the space to advertising polluting industries such as oil, airlines, and sports utility vehicles than they did to covering last year’s United Nations climate talks, according to a new study.

Total high-carbon advertising — including for fossil fuel companies, cruises, and banks financing oil and gas – amounted to 5,086 column inches on two key dates during 2024’s COP29 climate conference in Baku, Azerbaijan, relative to 1,745 column inches for the negotiations themselves.

With the next round of talks, known as COP30, getting underway in Belém, Brazil, newspapers will likely repeat the pattern, warned Andrew Simms, co-director of the New Weather Institute think tank, which conducted the research.

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