Scientists Tell Advertising Industry To End ‘Complicity’ In Climate Crisis

On Wednesday, a group of more than 450 scientists called on advertising agencies to cut off their fossil fuel clients and to end their ties with an ongoing misinformation campaign that has time and again killed progress on addressing the climate crisis.

In a joint letter, the scientists say that they are “consistently faced with a major and needless challenge” of having to correct false information and rebut the fossil fuel industry’s efforts to downplay the severity of climate change. The expensive and glossy ad campaigns “represent one of the biggest barriers to the government action science shows is necessary to mitigate the ongoing climate emergency,” the letter stated.

The letter was sent to advertising companies WPP, Edelman, and IPG, as well as some of their clients, including Unilever, Amazon and Microsoft, which all have announced various climate and sustainability pledges.

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