As the Russian attack on Ukraine has come to dominate global news feeds, so has a previously little-known outlet called The Kyiv Independent. Since its inception in November of last year, the Independent’s profile has risen rapidly and has been promoted and endorsed by both social media giants and the corporate press.

The Kyiv Independent has become the toast of the town. It seems virtually impossible to turn on cable news without seeing its reporters on CNN, Fox News, MSNBC, ABC, CBS, or other networks. Its staff has been given the opportunity to write multiple op-eds in the pages of The New York Times and The Washington Post, something considered the ultimate seal of approval by many journalists. NPR listeners might also have heard interviews with reporters from the Independent.

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