Category: Alt Protein

  • food tech investment
    9 Mins Read

    Food and climate tech investors remained cautious with their cash in 2024, as funding for alternative protein dipped, investments failed to align with emissions impact, and women founders were sidelined yet again.

    The venture sector is experiencing a crunch overall, with 2024 being a disappointing 12 months for those looking for funding. GlobalData’s Deals Database suggests that early-stage rounds – which remain key for the growth of the wider climate tech ecosystem – were down 14.2% last year, while growth, expansion, and late-stage funding rounds decreased by 2.7%.

    Moreover, fewer firms are deploying less, as US-headquartered funds dropped from 8,315 to 6,175 in 2024. The Financial Times reported that this trend concentrates “power among a small group of mega-firms”, leaving “smaller VCs in a fight for survival”. Further, it thins out “funding options for smaller companies”.

    Businesses in the food tech world may have hoped for an investment reset last year, after a tough 2023 forced downsizing, M&As, and in some cases, closures. But venture capitalists continued to be cautious in 2024, with food tech funding shrinking, and investment in alternative protein players declining for a third consecutive year.

    This is reflective of the broader 38% dip in climate tech venture funding, from $52B to $32B last year, according to BloombergNEF research, which in turn was the result of a shift in investor interest towards artificial intelligence (AI), where financing crossed $100B.

    Layoffs, mergers and takeovers are part of a trend that’s likely to continue this year, according to Sharyn Murray, senior manager of investor engagement and financing at the Good Food Institute, an alternative protein think tank.

    “While challenging for individual companies, such consolidation is a natural phase of industry maturation and can accelerate technological and operational progress for those that remain,” she says.

    Speaking of trends, there are several to pick out from 2024 data on food tech funding – let’s just say it was a win for AI, fermentation, and men.

    The emissions-funding mismatch

    sightline climate funding
    Courtesy: Sightline Climate

    According to climate tech data platform Sightline Climate‘s 2024 investment report, the “still-high interest rates, delayed IRA funding rollouts, and political uncertainties created headwinds” for investors, blocking any restart the “2023 ‘wait-and-see’ crowd had hoped” for.

    Nevertheless, the authors note the sector did settle down, as venture funding in climate tech fell by 14% to $30B in 2024, much less than the 24% drop it experienced 12 months earlier. Average deal size similarly dipped by 14%, while the value of growth rounds was down by 48%.

    food tech funding
    Courtesy: Sightline Climate

    The average deal size in the food and land use vertical – which includes alternative proteins – was 6% lower in 2024 ($15M), though it is now the second most populated climate tech sector (behind energy) in terms of deal numbers, with more than 250 new companies raising money last year.

    While food and land use had the second-highest number of funding deals (768), the total dollars poured into the vertical is disproportionate to the impact it has on the climate. The report suggests that this sector accounts for 22% of global emissions while receiving only 18.5% of climate tech capital ($29.3M) last year.

    In its State of Climate Tech Funding 2024 report, PWC writes that “higher borrowing costs and uncertain economic conditions weighed on the broader deal-making market”, which resulted in a climate tech funding decline. The authors found that sector investments decreased “by 29%, from $79B, between Q4 2022 and Q3 2023, to $56B in the ensuing four quarters” and venture capital and private equity flows came down from $799B to $673B, contracting from 9.9% to 8.3%, with transaction volumes way down too as “investors and start-ups are finding it tougher than ever to make deals”.

    Europe making gains, Asia not so much

    food tech investments
    Courtesy: DigitalFoodLab

    The geographical makeup of the climate and food funding landscape has changed over the past few years with some regions gaining on others.

    In the first half of 2024, while no region was spared from the investment declines of the previous years, Europe was “slightly less affected” by the challenges, according to analysis by Paris-based food tech consultancy DigitalFoodLab. This echoes previous data illustrating that Europe overtook the US in funding for the first time in 2023, making up 58% of global investments.

    “Europe had been ignored for some time, maybe due to the old continent being slow to structure its innovation ecosystem (incubators, business angels, etc.),” Matthieu Vincent, co-founder and partner at DigitalFoodLab, told Green Queen in September. But the emergence of large delivery startups with an international focus “definitely helped put the continent on the global food tech map”.

    Within the alternative protein world, too, 50% of all investments between Q1 and Q3 2024 came from Europe, garnering $528M. North America was second with a 38% share, and Asia a distant third at 10%.

    Vincent ascribed the decline to the 80% fall in China, which in turn was a result of a shift away from delivery startups. Food science and alternative protein companies dominated investment (36% of the share), while in the second half of the year, analysts didn’t “observe a bounce back or even a plateau as investments keep declining”.

    Source: AgFunder

    Numbers shared by data analytics firm MAGNiTT in its 2024 Emerging Markets Venture Capital Report show that total venture funding in Southeast Asia was down 45%, with both exits and the number of deals decreasing by more than 30% and 20% respectively. While Singapore – a hub for food tech in the Asia-Pacific region – continues to be the most active emerging market for VC, climate tech is not on the menu, with fintech dominating deal flow.

    A January 2025 Deal Street Asia report depicts a similar picture. The data outlines that total deal volume in the region last year decreased by 10.3% (633 deals) compared to 2023, while deal value fell by 41.7% to $4.56B, less than half of the capital raised in 2020, during the Covid-19 pandemic. Meanwhile, revelations of fraud at one of the agrifood darlings of the Southeast Asian tech ecosystem have sent chills across the region’s investment community.

    That said, a report by AgFunder about APAC agrifood tech sector funding found that “while was still lower than 2020 levels in terms of dollar amounts, the number of deals in the first three quarters of 2024 (616) has already surpassed the full-year totals of each of the last three years, indicating that VCs remain interested in the category, but are more cautious in doling out larger amounts to single companies”.

    AgFunder’s research also underscored some positive trends for alternative food, which falls under the report’s ‘Innovative Food’ category. The latter “attracted $204M by the end of October, an 85% increase from the same period in 2023, with deal count also growing from 49 to 59.”

    Funding for fermentation proteins grows as investors quit plant-based and cultivated meat

    alternative protein investment
    Courtesy: GFI

    Funding for alternative proteins continued to decline in 2024, dropping by 27% from the previous year. This was driven by VCs abandoning the plant-based protein vertical (a 64% decrease) and the cultivated meat space (down 40%). Worryingly, the latter only saw $6M in financing in the second half of 2024.

    Plant-based meat was hit by the ultra-processed food debate, with misinformation from lobby groups causing consumers to question how healthy these products are. Meanwhile, in the US, lawmakers in more than a dozen states brought legal actions against cell-cultured beef. Two states (Florida and Alabama) went ahead with a ban, and several other states look likely this year.

    The bright spot was fermentation. Companies working in this vertical attracted 43% more investment last year than in 2023 and made up four of the five largest alternative protein funding rounds. Even governments – from the US to the Netherlands – are getting involved with grant-based financial support.

    Helene Grosshans, infrastructure investment manager at GFI Europe, wrote in August about why investors are increasingly attracted to fermentation-based proteins. “Many of the fermentation companies that received large investments are focused on leveraging agricultural and food industry sidestreams as a sustainable feed source, helping produce food more efficiently and affordably – both of which are attractive propositions for investors.”

    James Petrie, CEO of fermentation startup Nourish Ingredients concurs. “The food tech sector, particularly in plant-based and precision fermentation, is experiencing a significant correction. We’re seeing companies that once commanded huge valuations facing massive down rounds or recapitalisation,” he wrote in an op-ed for Green Queen last month.

    Women founders were let down – again

    rebellyous chicken
    Courtesy: Rebellyous Foods founder Christie Lagally

    Analysis based on Pitchbook data shared by Trellis showed that women-founded businesses received just 0.4% ($135.8M ) of the $33.5B invested in US climate tech startups in the first nine months of 2024, compared to $2.45B secured by mixed-gender-led startups.

    Part of this is a problem of underrepresentation within the VC world itself – Pitchbook data from 2022 exposed that only 16% of VC decision-makers in the US are women, while 96% of VC firms have a majority male population of decision-makers.

    This is despite the fact that startups founded by women offer investors a much better return – 78 cents for every dollar, compared to 31 cents for male-founded businesses – and provide a 34% better return on equity than companies with minimal or no women in leadership. Female-founded startups also exit faster (7.2 years versus 8.1 years for the overall average).

    Continued uncertainty amidst global tariffs, though investors face attractive entry points

    donald trump food tech
    Courtesy: Bloomberg via Getty Images

    “2024 wasn’t the launchpad [climate tech] investors had hoped for. The slow rollout of Inflation Reduction Act funds and guidance meant a lot of projects stayed stalled. Political uncertainty in Europe and the US stunted investment as investors continued to wait and see,” Sightline Climate co-founders Kim Zou and Mark Taylor write in their report.

    While Zou and Taylor contend that “the uncertainty is mostly over” saying that “while the US may back away from climate commitments, markets anticipating higher EU carbon prices will be transformative for hard-to-abate sectors,” others are not so sure.

    Fortune spoke to a handful of generalist venture capitalists about President Donald Trump’s tariffs and looming trade war(s), who pointed out uncertainty will almost certainly lower valuations, decrease exits and give investors pause in terms of deployment. While the investors were speaking broadly, it stands to reason that climate tech and food tech are worried too.

    Still, some founders remain hopeful. Nourish Ingredients’ Petrie drew on historical parallels to point to a brighter future: “Every transformative industry has gone through periods of correction and consolidation. Current valuations, while challenging, create attractive entry points for new investors.”

    “The days of raising significant capital on potential alone are behind us. That is not necessarily a bad thing for a sector that badly needs to mature. Investors have shifted their focus from promises of transformational products toward clear, tangible paths to revenue and offtake deals,” he added.

    “This creates a particular challenge for companies that have blown their wad on CapEx before firming up customer demand, but this simultaneously creates opportunities for those willing to be patient and strategic.”

    The post Food & Climate Tech Funding: Trends, Challenges & Opportunities appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant futures
    9 Mins Read

    After revolutionising vegan cheese, Miyoko Schinner is leveraging her decades-long experience to teach everything plant-based at all nine University of California campuses.

    Longtime animal rights activist, vegan dairy entrepreneur and plant-based chef Miyoko Schinner wants to change the food system. The whole darned thing.

    “We are on the precipice of redefining what the food system could look like, and in order to understand that, we have to really dive deep into the current food system and understand every aspect,” she says.

    “Not just the problem with animal agriculture, but the consolidation, the distribution system, the inequities around the world. Not just food deserts, but what food companies here are doing to impact food choices in developing countries,” she continues.

    “As we try to redefine what a better food system could look like based on plants, we can’t just swap out the products. We have to really examine it from every angle and not repeat the mistakes that we’ve made in the past. And students are going to be the stewards of the future.”

    Schinner is speaking to Green Queen from Berkeley, where she serves as a co-instructor on a new plant-based course at the University of California. Together with Brittany Sartor, who founded the programme, she is helping students advance the transformation to a plant-forward food system.

    And where better do it than Berkeley, the hub of nouvelle American cuisine, and home to Alice Waters’s pioneering farm-to-table eatery Chez Panisse, which spearheaded the locavore food movement in the US.

    “If you want to call Berkeley the birthplace for that type of movement, you can call Brittany the mother of this class, because she dreamed up this entire course and wrote the syllabus, and I’ve just joined at the last minute to help put some padding into it,” says Schinner.

    The makings of University of California’s plant-based course

    The University of California, Berkeley has a programme called Decals, a set of courses created and taught by students, covering topics not traditionally found in the institute’s coursework. When Sartor was a student at the Haas School of Business, she had an a-ha moment when she realised that “we’re not talking about plant-based alternatives” enough.

    As she put together a syllabus for the class, she was on the hunt for a faculty sponsor. “I eventually connected with Will Rosenzweig, who teaches edible education,” she recalls. Rosenzweig had just happened to connect with a master’s student, Samantha Derrick, who was developing a course covering the public health aspects of plant-based foods.

    “And he said: ‘You guys should just join forces create this multidisciplinary course that covers all aspects of the food system: public health, climate, environment, animal welfare,’” says Sartor, who describes herself as a “long-term vegan”.

    She and Derrick combined to introduce two courses under the Plant Futures programme, one of which was a single-unit crash course called Introduction to Plant-Centric Food Systems. The class hosted dozens of guest speakers – Schinner among them – and has now evolved into the new three-unit course available to all nine University of California campuses.

    The online-only course, funded by the Office of the President, already has around 55 students enrolled. It covers several critical modules, spanning Climate & Environment, Health & Nutrition, Animal Welfare, Social Impacts, Innovation, Policy & Law, Behavioral Change, Media, and Plant-Forward Cooking.

    Students from all diets, all over the world

    plant based course
    Courtesy: Plant Futures

    The Plant Futures programme is part of a growing trend of apprenticeships and university courses focusing on plant-based food and alternative proteins. This summer, for example, the Austrian government will launch a vegan and vegetarian culinary apprenticeship, as part of its green economy plan. Schinner herself has been teaching an online vegan cheesemaking course too.

    The plant-based course at the University of California was partly born out of growing student demand, with interest in these foods on the rise across generations. Sartor believes sustainability and the climate argument hold the most weight with the youth, while the older generations are in it for health or animal welfare reasons.

    “Not everyone’s vegan or vegetarian either,” notes Schinner. “It is an incredibly international group of students. We have students from all over the world – people from Asia, Africa, just everywhere.”

    The team has partnered with over 60 organisations and brands, including Grener by Default, Mercy for Animals, Califia Farms, Tofurky, and Beyond Meat.

    “Thankfully, there’s a ton of amazing non-profits that have been working in this space for a while. And so there are great partnerships there. In terms of startups, we really want them to be mission-aligned,” says Schinner. This could involve a non-vegan company working to develop a plant-based product.

    For example, one of the projects students have worked on was to help Bel Group reformulate its iconic Babybel cheese through a dairy-free formulation, making it less grainy and more colour-identical to the original.

    The expansion of the course to all campuses also coincides with the introduction of the Plant-Forward Cooking module. It’s also an evolution of the mini-cooking sessions from the one-unit class. “We got course feedback from the students that that was one of the most valuable things. They never – in their high school or college classes – learned how to cook.

    “And I think especially with like, plant-based cooking, people are just like hesitant. They think it’s going to be harder, and so I’m excited for that throughout the course.”

    Sartor likened it to the “documentary effect”, referring to popular films like Cowspiracy and The Game Changers, which influence people to give up meat or dairy. “Some people look at documentaries maybe as being biased or not reputable, where I think being part of an accredited curriculum at a university has an added layer of reputation to it.”

    Trump administration will ‘create a landscape we haven’t witnessed’

    trump rfk food health
    Courtesy: Gage Skidmore/Flickr/CC

    We’re talking about food systems transformation at a time when it is perhaps more polarising than ever before. Scientists the world over have said we need to grow and eat less meat to lower emissions, land and water use, and food insecurity.

    Animal protein has become part of a culture war in the US of late. Carnivore diets and raw milk have become major points of discussion, Elon Musk has sung the praises of beef on Joe Rogan’s podcast, and lobby groups and mostly Republican lawmakers have attacked alternative proteins as ultra-processed foods that should be banned.

    The impact? Sales have continued to slow over the last two years, as has investment in startups. Venture capital flowing into the sector was down by 27% last year, with cultivated meat – the target of legislation in more than a dozen states – witnessing a 40% dip.

    alternative protein investment
    Courtesy: GFI

    “The industry is in a period of self-examination right now, trying to figure out what’s going on,” says Schinner, who built one of the sector’s most successful companies in Miyoko’s Creamery, subsequently exiting in 2023. “What is the direction we should be going in? Are we making the right products? Are we addressing the right audience, and is this something that should be sold with huge money or not?”

    On Donald Trump, she says: “It’s hard to know where the current administration is going to be with this. But, we can only guess that there are going to be limitations to certain initiatives. I think anything that’s technologically based that’s going to threaten potential industrial animal agriculture is going to be seen as a threat.”

    She adds: “That’s going to create a whole new landscape that we hadn’t previously witnessed as much […] and we’re going to have to dive deep into how we can get the industry to grow in this landscape.”

    Products aren’t the be-all and end-all

    plant futures lab
    Courtesy: Plant Futures

    Schinner believes we “can’t conflate products with the future” of the plant-based sector. “We’re just focused on the sales of products that we’re making, and that doesn’t reflect the entire picture,” she explains.

    “The whole world’s not going to go vegan because there’s Beyond Burger, right? But they might go vegan if we promote a plant-rich diet,” she says. “We put all our eggs in that basket and threw a lot of money at it and assumed that that was what was going to create conversion. I’m not convinced of that.

    “We have to change food culture,” she adds. “You can’t just change what we put on the shelf […] So the evolution of the human being has to go along with it if we’re going to make that change.”

    I ask Schinner what mistakes the food system has made historically. “I’m going to say white saviour mentality,” Schinner responds. “What we did in developing countries, with protein in Africa, with formula, patented GMO seeds that went into places like India and robbed communities of food sovereignty.”

    “That’s when the food system is focused on profits rather than actually feeding people. And so I wonder, as the plant-based industry is focused just as much on growth, IP protection and consolidation, whether or not we could be making the same mistakes that could jeopardise the health and the wealth of people in other parts of the world, as well as here in the US.”

    Sartor notes that our food system has changed rapidly, even just in the last century or two and suggests it can change again. “There’s definitely a chance that it will change rapidly over the next 200 [years],” she says.

    “I don’t think it’s probably feasible to say everyone will go vegan, but I do think that people are going to realise that how we’re doing animal agriculture right now is not sustainable. It’s literally just not sustainable for even the farmers themselves.

    “Inevitably, there’s going to be a shift away from as many animal products as our population grows, because it’s just… it has to.”

    Upcoming cookbook takes ‘whole new approach’ to vegan cheese

    miyoko schinner cookbook
    Courtesy: Celeste Noche

    Schinner is the original vegan dairy queen. She made her name as the chef-owner of Now and Zen, an all-vegan eatery in San Francisco in the late 1980s, and the founder of plant-based dairy startup Miyoko’s Creamery, whose products are available in over 20,000 retail doors.

    But legal disputes over trade secrets and IP led to her departure from the company in 2022 – she no longer has any involvement in the business, which installed Stuart Kronauge as its new CEO in 2023.

    Schinner has been focusing on Rancho Compasión, the animal sanctuary she opened a decade ago, which educates about 50 kids each week about humanity and the food system. A prolific author, she is about to release her seventh cookbook, The Vegan Creamery, this September.

    “I’m really excited about it, because it’s a whole new approach to making everything from milk to cheese to ice cream using all kinds of ingredients that I know,” she says. It’s not just all cashews – there are cheeses made from watermelon seeds, or a vegan halloumi from mung beans.

    “I have recipes in the book where I actually coagulate the plant milks, separate the whey, and then the curds are pressed and over time, they melt into one smooth cheese,” she reveals. “So there’s some techniques in there that are unique, haven’t been seen before, and I am not applying for patents.

    “I am sharing the recipes with the world, hoping that it will encourage more people to embark on this path. Hopefully, it will be the book that launches 10,000 vegan cheese companies.”

    The post Can Vegan Pioneer Miyoko Schinner Shake Up the Food System with UC Berkeley Plant-Based Course? appeared first on Green Queen.

    This post was originally published on Green Queen.

  • dragons den vegan
    5 Mins Read

    The founders of London-based startup Omni – which makes plant-based pet food – bagged £75,000 from two investors on Dragons’ Den UK last night.

    Plant-based food continues to succeed on the small screen, with dog food maker Omni becoming the latest vegan company to win over investors on TV.

    Guy Sandelowsky and Shiv Sivakumar, who founded the pet nutrition startup in 2020, appeared on the UK edition of Dragons’ Den on Thursday night and struck a joint deal with Deborah Meaden and Steven Bartlett.

    The famous investors agreed to pour £75,000 into the startup in exchange for a collective 2.5% equity stake, valuing the vegan dog food business at £3M.

    “I had already been looking for a healthy, balanced alternative to processed-meat dog food, so when Guy and Shiv presented Omni and its credentials as a highly nutritional, vet-formulated choice, I was bound to invest. Trust in a product is hugely important to dog owners,” said Meaden.

    “The big test came, though, after the den, when I offered the food and treats to my pack of dogs, and they literally woofed them down – that certainly sealed the deal,” she added.

    Omni’s pet food pitch on Dragons’ Den

    omni dragons den
    Courtesy: BBC

    Omni sells a range of vet-formulated foods and supplements for dogs, such as No-Chicken Pot Pie, No-Beef Casserole, breath supplements, and Training Treats for physical and mental health. The products are catered to pets with sensitivities, allergies, anxiety, and gut issues, among others.

    Sandelowsky and Sivakumar began thier pitch asking for £75,000 for a 1% stake in Omni. “I’m a small-animal vet that’s been in practice for just shy of 10 years, and I’ve seen a number of nutrition-related diseases in our pets,” Sandelowsky explained.

    “At Omni, we believe that novel proteins – like those derived from yeast, pules, algae, and soon lab-grown meat – can be healthy and as delicious as traditional meat-based diets,” he added.

    The company generated over £2.5M in sales in 2022 and 2023, and 80% of its 30,000-strong customer base are subscribers. It has delivered more than five million meals to pets globally.

    Peter Jones questioned the £7.5M valuation set by Omni’s founders, and Sivakumar responded by laying out the business’s forecast for the upcoming 12 months, when it expects to become profitable. He added that the startup had recently secured £2M in VC funding at a valuation of £10M. But Jones was still unconvinced and exited the discussions.

    The entrepreneurs were met with similar scepticism by Touker Suleyman, who wanted a stake of 30%. “You’re delusional about what this is really worth,” he said. “So I’m out.”

    Another Dragon, Sara Davies, praised the founders and their pitch, and didn’t feel the valuation was outlandish. But she wasn’t sold on the project enough at the terms being asked of the investors, and took herself out of the running.

    ‘Wealth and experience’ of Dragons worthwhile

    vegan dog food
    Courtesy: Omni

    But Meaden and Bartlett were impressed by Omni’s lifetime value of customers – while their cost of acquisition is around £40, repeat rates have meant its customers spent £400 each in just two years.

    Meaden made the first offer, asking for 3% of the business – which was matched by Bartlett. The founders then went to discuss, whispering: “That’s basically the two dragons that we wanted.”

    Sandelowsky and Sivakumar asked if the two investors would like to join forces and come in at a 2.5% stake. After some deliberation, the Dragons agreed to the deal.

    “Through the jubilation of hearing a Dragon say: ‘I believe in you,’ there’s an undercurrent of feeling that you have to now give away a large part of your business – something that we have spent years building, only to give away quite a substantial portion of it after a couple of minutes in the Den,” Sivakumar said.

    “Ultimately, we felt the wealth of expertise and guidance brought by the Dragons was definitely worthwhile,” he added. “The experience, to us, really affirmed how much we complement each other’s strengths and weaknesses, both driven by a passion to really revolutionise pet nutrition.”

    Speaking to the Daily Express, Sandelowsky said: “We were happy with the result, the number that we arrived at, I think it could potentially be one of the highest valuations for a pet food business.”

    Cultivated meat and ‘Ozempic for dogs’

    omni lab grown meat
    Courtesy: Meatly/Omni

    The pitch also revealed Omni’s plans for the future – the founders are targetng an exit in the next three to five years, the hope being that it is acquired by a bigger pet food company for around £150M.

    The startup has also hinted that it’s developing a natural weight loss powder for dogs, which it has teased as “Ozempic for dogs” – this effort would be helped by the involvement of Bartlett, who has a stake in several health and wellness companies, including peronalised nutrition app Zoe.

    The episode aired the same day news broke that Brits can buy cultivated chicken for their pets starting Friday, with food tech startup Meatly joining forces with vegan pet food maker The Pack to launch dog treats with hybrid meat.

    But a year ago, Meatly had teamed up with Omni to co-develop cat food too, prototypes of which were showcased on Dragons’ Den. It remains to be seen whether this partnership will materialise in the market.

    Either way, it is a big moment for cultivated pet food across the globe, with multiple companies eyeing regulatory approval for thier novel proteins in the US and Singapore.

    Omni’s investment on Dragons’ Den also comes as more and more future food startups find success on the show and its sister programmes across the world. In the last year, for example, Meat the Mushroom and Finneato Fysh Foods have both won deals on Shark Tank US for their plant-based meat and seafood, respectively, while vegan bakery brand The Cinnamon Kitchen found success on Shark Tank India.

    The post Climate-Smart Pet Food Startup Bags £75K Investment on Dragons’ Den appeared first on Green Queen.

    This post was originally published on Green Queen.

  • canada food tech
    5 Mins Read

    Unlike its rivals, Canada’s agrifood tech sector is built on public investment, which leaves a “venture capital gap” – and Trump tariffs threaten to further complicate things.

    Plant proteins, functional foods, and food waste solutions are the top domains in Canada’s agrifood tech ecosystem, but despite “notable growth”, a lack of private sector funding has left the country “significantly behind” global competitors like the US and Canada, a new analysis has found.

    Canada is home to 320 agrifood tech startups and scale-up companies, which have collectively raised $2.9B since 2014 – but puts the nation 13th globally in terms of investment.

    And despite food tech firms comprising 75% of the sector, they have only received 56% of the investment share in the last decade, much lower than the global average of 83%.

    The report by the Canadian Food Innovation Network ascribes this to “limited private capital” – venture capital backs only 40% of food tech rounds in Canada (compared to 60% in the UK and the US), while government grants take up a 30% share, much higher than in the UK (5%) and the US (8%).

    Finding the balance between public and private funding “will be key to unlocking the full potential of Canada’s food tech sector” and making the country a global leader, said Cam Crowder, founding general partner at Redstick Ventures.

    The inaugural Foodtech in Canada 2025 Ecosystem Report analysed data from food tech ecosystem platform Forward Fooding, covering over 9,950 companies across the world over a 10-year period.

    Venture capital gaps have ‘profound implications’

    canada food tech funding
    Courtesy: Canadian Food Innovation Network

    Since 2018, agrifood tech startups in Canada attracted $1.6B in funding from both private and public investors – but this is a far cry from the $8.8B their counterparts secured in the UK, and the $86.6B raised in the US.

    One of the issues is the size of larger funding rounds. At pre-seed and seed levels, investment sums in Canada align closely with those of the US and the UK. But the gap widens with Series A and Series B rounds, whose sizes are about half as big in Canada. Series C rounds, meanwhile, are only a third of the size seen stateside.

    “This discrepancy may represent a significant barrier for Canadian food tech startups seeking access to growth capital,” the report notes. “These gaps carry profound implications, including challenges in scaling operations, building supply chains, meeting regulatory requirements, and achieving strong exit opportunities.”

    This is compounded by the multi-pronged challenges facing the agrifood tech ecosystem in Canada, which include lagging productivity, labour shortages, supply chain complexities, and climate change.

    “Rising temperatures, extreme weather events, and shifting precipitation patterns are already hampering agricultural production, disrupting supply chains, and impacting food quality,” reads the report.

    “These challenges increase costs for producers and heighten vulnerabilities across the sector, demanding greater investment in climate-resilient practices and technologies to ensure long-term sustainability and food security.”

    Plant-based sector a bright spot

    canada plant based protein
    Courtesy: Canadian Food Innovation Network

    Despite the obstacles, Canada’s agrifood tech sector has “significant untapped potential”, which could be unlocked with a greater focus on sustainable foods.

    Outside of on-farm innovation, the plant-based sector is “central to the country’s broader food tech ecosystem”. Valued at $1.7B in 2023, this category represents 26% of all food tech firms in Canada, greater than the 14% proportion globally.

    Firms making plant-based meat, seafood, dairy and other ingredients have commanded 12% of food tech funding to date in Canada. The country’s landscape provides B2B opportunities for innovation with functional ingredients like pea and soy proteins, the two most popular ingredients for meat analogues.

    But the presence of B2C operators remains limited, as they’re often less capital-efficient and represent a greater risk for investors.

    These companies face a host of challenges that could impact the sector’s growth trajectory. For example, plant-based foods are often more expensive to produce, with meat alternatives priced at least 30% higher due to high production costs, specialised ingredients, and smaller-scale processing.

    Taste and texture also continue to be a barrier for Canadian consumers, which is why the report calls for further product innovation to alleviate these concerns. Moreover, varying labelling requirements and a complex regulatory landscape complicate market entry and consumer understanding.

    If these issues are addressed, Canada’s plant-based sector “can strengthen its position both domestically and as an exporter, aligning with consumer demand and supporting sustainable growth in food tech”.

    In addition to plant-based foods, biotech-enabled functional ingredients, upcycled foods, and food waste solutions are the strongest verticals in Canada’s food tech industry.

    Trump tariffs a threat to Canada’s food tech ecosystem

    trump food policy
    Courtesy: Trump White House/Flickr/CC

    The Canadian government has led the way in terms of support for plant-based food. Protein Industries Canada, a public-private partnership for alternative proteins and one of the country’s economic clusters, has invested more than $105M into projects that promote sustainable protein production and innovation, encouraging collaboration across the value chain.

    Speaking of the government, the tussle with President Donald Trump’s administration over tariffs could have major implications for Canada’s food tech sector.

    Trump announced a 25% tariff on imports from Canada, before the latter’s outgoing Prime Minister Justin Trudeau responded with his own 25% tariffs on products sourced from its neighbour. The dispute is currently on hold, with Trump delaying the move by at least 30 days.

    But the US is Canada’s largest export market, taking up over 77% of the share, so any tariffs would hit both countries’ economies hard. In the agrifood tech context, it would make meat alternatives and plant-based dairy products from brands like Gardein, Daiya or Bettermoo(d) more expensive for Americans. This, in turn, could hurt the bottom line of Canadian firms – and the opposite is true too if Trudeau’s retaliatory tariffs come into effect.

    With more than 60 companies specialising in plant-based foods in the country, any such tariffs from the two neighbours would be a blow to Canada’s largest food tech category.

    The post Plant-Based Sector Central to Canada’s Food Tech Economy – But Funding Gap & Trump Tariffs Threaten Progress appeared first on Green Queen.

    This post was originally published on Green Queen.

  • juicy marbles lamb
    4 Mins Read

    Juicy Marbles, known for its plant-based whole cuts, has released Meaty Meat, a high-protein, high-fibre lamb analogue in the US.

    Slovenian plant-based meat maker Juicy Marbles is building on its North American launch with a new marbled lamb product that features nearly 70% of the dairy recommended intake of protein, and 40% of fibre.

    Marketed as Meaty Meat, the lamb is currently only available in the US and Canada, and is sold in 180g packs of two. It contains 26% soy protein concentrate, complemented with sunflower oil, natural flavours, red beet juice, and minimal amounts of pea protein concentrate, apple extract, salt, and vitamins and minerals.

    It’s the startup’s first launch since the initial introduction of its Baby Ribs with edible bones, and is a marker of its expansion plans in North America, where it plans to roll out its whole cuts in retail this year.

    juicy marbles
    Courtesy: Juicy Marbles

    Giving Americans what they want

    Founded in 2019 by Luka Sinček, Maj Hrovat, Tilen Travnik and Vladimir Mićković, Juicy Marbles began with whole-cut beef steaks made using patent-pending ‘reverse grinder’ tech that mimics the muscle texture and marbling of conventional steak.

    It layers plant protein fibres on top of each other to replicate animal tissue, helped by deposits of hardened sunflower oil. The effort aims to solve two of plant-based meat’s biggest pain points: taste and texture.

    Research shows that most vegan analogues fall short of meat-eaters’ taste expectations. And among the Americans either likely to buy meat alternatives or still undecided, their taste and texture would only convince 16% to drive to the supermarket to purchase them.

    Known for its quirky marketing, Juicy Marbles describes the Meaty Meat as a “cosy, sensual, hearty, and whimsical” product that will transport eaters to a place far away. “Take a whiff, and you’re gambling with a band of spice traders in a smokey yurt on the steppes of Mongolia. Take another, and retreat to the candle-lit warmth of a snowy inn where the barmaid, Helga, is cooking a mean shepherd’s pie,” the brand says on its website.

    juicy marbles meaty meat
    Courtesy: Juicy Marbles

    Each lamb cut is packed with 34g of plant protein and 11g of fibre – two of the most sought-after macronutrients in the US, with 71% of Americans interested in consuming more protein and 64% more fibre. The latter is also in the spotlight thanks to the rise of Ozempic and other GLP-1 drugs.

    And in October, a report by 84.51° (the market research division of Kroger) showed that high-protein is the most prized nutritional attribute in food products for its shoppers, with clean ingredients another major priority – Juicy Marbles is making a play here too, highlighting that the new vegan lamb contains “no thickeners, binders, or preservatives”.

    Juicy Marbles’s cheapest product yet

    Juicy Marbles first came to market in 2021, and has since expanded to 3,500 European stores, with listings in Tesco, Sainsbury’s, Lidl, Waitrose, Whole Foods Market, Billa, Migros and more.

    Its product lineup includes a whole-cut lion, a thick-cut filet, and bone-in ribs, and have impressed consumers and expert panels globally. The ribs were anointed the Most Innovative Vegan Product at PETA’s 2023 Vegan Food Awards, and the brand was named Champion in the plant-based meat category at The Grocer’s 2023 Food and Packaging Awards. And last year, its sales jumped after a mention on Netflix’s You Are What You Eat documentary.

    The new lamb is designed to be versatile – it can be pulled apart for tacos and wraps, sliced into strips for salads and sandwiches, or cut into chunks for rice bowls and noodles. It cooks in eight minutes and, according to the company, “opens up an entirely new world of cuisine to home chefs who’ve grown weary of beef, chicken, and pork alternatives”.

    plant based lamb
    Courtesy: Juicy Marbles

    Meaty Meat is also Juicy Marbles’s cheapest product yet, costing 26% less per ounce than its other offerings – this will be key to attracting more consumers, since the affordability of plant proteins is becoming more and more important for Americans. For some, it even trumps flavour.

    2025 is also a key year for the company, which has only raised $7M from investors. It aimed to reach profitability by the end of last year, a major success in an industry where sales have dwindled amid fears around ultra-processed foods and misinformation from Big Meat.

    Alternative protein firms are taking one of two routes to win back consumers: they’re either reformulating products to include more whole foods and lean into health, or they’re going all-in on flavour, texture and meatiness with whole cuts. Juicy Marbles belongs to the latter category, as do innovators like Chunk Foods, Prime Roots, Redefine Meat, Project Eaden, Meati Foods, and Planted.

    The post ‘Lowest Price Ever’: Meat-Free Startup Debuts Ultra-Realistic Marbled Lamb with 34g of Protein appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat uk
    5 Mins Read

    The UK is no longer at risk of falling behind other countries in the protein transition, thanks to a collective outlay of £75M in future food innovation. But more can be done in the upcoming food strategy.

    As the Labour government begins work on a food strategy, a new analysis shows that the UK has injected £75M towards the development of sustainable proteins.

    This sum represents 60% of the £125M investment recommended by Henry Dimbleby’s National Food Strategy in 2021, which noted that alternative proteins could help the UK cut emissions by lowering meat consumption, and boost the economy via the creation of 10,000 manufacturing jobs.

    There were fears that without government support, the UK would risk falling behind its European counterparts in the protein transition – but that’s no longer the case, according to alternative protein think tank the Good Food Institute (GFI) Europe, which carried out the analysis.

    Food and environment secretary Steve Reed has indicated that he is “interested in building on the work that Henry Dimbleby started” and pledged to work with the food sector to develop the new national food strategy in the first half of the year.

    This is crucial too, with the UK off track for its net-zero target, and a new report urging food policy overhaul to battle climate change and global insecurity.

    “Ministers should use the forthcoming national food strategy as a springboard to build on the impressive work that has already taken place and develop the policy, regulatory, scientific and commercial landscape needed to accelerate protein diversification over the rest of the decade,” Linus Pardoe, senior UK policy manager at GFI Europe, tells Green Queen.

    New research centres a ‘major step forward’

    bezos centre for sustainable protein
    Courtesy: Imperial College London

    The 2021 strategy advised the government to invest in homegrown scientists and startups developing plant-based foods, cultivated meat and fermentation-derived ingredients. It suggested pouring £50M into an innovation cluster, and £75M in grants for startups.

    Boris Johnson, who was prime minister at the time, heeded the recommendation in the 2022 Government Food Strategy, committing to innovation funding, regulatory guidance, and a revamp of the novel food framework.

    Following this, two UK Research and Innovation Council bodies jointly pledged at least £20M for alternative protein R&D. And since 2023, four major research centres have cropped up – the Cellular Agriculture Manufacturing Hub, the National Alternative Protein Innovation Centre, the Microbial Food Hub, and Bezos Earth Fund‘s Centre for Sustainable Protein have collectively been backed by over £60M in public and philanthropic funding.

    While “it would be a stretch” to call these centres a cluster, their establishment is a “major step forward” and provides much-needed coordination of the UK’s alternative protein research and innovation ecosystem, according to GFI Europe.

    uk food strategy
    Courtesy: GFI Europe

    “Our recent analysis found that across Europe, the UK fell only behind the EU institutions and Denmark in terms of public and philanthropic funding for alternative protein research, while UK researchers have published more work in this area than those from anywhere else in the region,” says Pardoe.

    He adds that the launch of the research centres is “an excellent start”, though “there is room for growth” to ensure UK scientists stay ahead of the curve. “Targeted public investments in key overlooked areas – such as optimising ingredients and developing locally-grown crops for plant-based meat and dairy products – is now needed to make sure the UK remains internationally competitive,” he explains.

    Dimbleby’s strategy also proposed that any food business with over 250 employees must report on a range of health and sustainability metrics, including how much of their protein sales come from plant-based sources. But only 17% of major food companies voluntarily do so, with only Lidl GB breaking down its protein sales while setting a target to increase plant-based offerings.

    Regulatory progress is commendable, but slow

    is kier starmer vegetarian
    UK Prime Minister Kier Starmer, a pescetarian, and his vegetarian wife Victoria | Courtesy: Number 10/Flickr/CC

    The UK last year made several moves to break away from pre-Brexit novel food regulations, with the government investing £1.6M to create a new regulatory sandbox for cultivated meat, which is expected to help fast-track market approval for these proteins. The Food Safety Authority (FSA) also plans to set up a system of international cooperation, which would see the UK greenlight cultivated meat products approved in other countries.

    Additionally, the FSA is creating a new public register to replace the existing system of requiring a statutory instrument (which adds up to six months to the assessment process), and removing the need for renewals of approvals every 10 years.

    The progress has been positive yet slow. “The FSA’s announcement of a regulatory sandbox is an exciting sign that the UK government wants to capitalise on the strong investments made in cultivated meat research, by bringing products to market in a way that upholds Britain’s gold standard safety regulations,” says Pardoe.

    “But while the sandbox is a welcome measure, other challenges still remain. The FSA has been under-resourced for a number of years – resulting in lengthy delays for product approvals – and the detailed guidelines for alternative protein startups first proposed in 2022 have yet to be published, meaning some companies lack the clarity needed when preparing dossiers,” he adds.

    “The UK has also not yet introduced a modern approach to holding safe, limited taste testing for novel foods, similar to the protocol introduced by the Netherlands – another area that could enable startups to demonstrate progress and engage with consumers as they develop their products.”

    lab grown meat pet food
    Courtesy: Meatly

    That said, the UK is about to be the first European country to offer cultivated meat to customers, with London startups Meatly and The Pack co-launching dog treats made from cultivated chicken and plant-based ingredients at Pets at Home starting tomorrow (February 7).

    Israel’s Aleph Farms, French startups Vital Meat and Gourmey, and British player Ivy Farm Technologies are all awaiting approval from the FSA too.

    However, Pardoe says the job is only half done: “As the food strategy process progresses throughout 2025, we will develop key proposals to make sure the UK continues to grasp its status as a European alternative protein leader, enabling Britain to reap the potential of these foods to deliver green economic growth, boost food security and improve public health.”

    The post UK Govt Has Poured £75M Into Sustainable Proteins – But the Job is Only Half Done appeared first on Green Queen.

    This post was originally published on Green Queen.

  • big idea ventures
    2 Mins Read

    In our new interview series, we quiz future food investors about the solutions that excite them the most, their favourite climate-forward restaurant, and what they look for in successful founders.

    Andrew D Ive is the General Managing Partner at Big Idea Ventures.

    What future food technologies most excite you?

    1. Cultured meat and dairy: I’m still excited by this technology, the current scale-up phase and finding ways to work with the traditional protein industry to enhance protein production overall.
    2. Precision fermentation: This is the second candidate in the race that can unlock a more sustainable food future.
    3. Scaling Technology: Though not a specific technology, scaling presents challenges that require innovative solutions and approaches.

    What are three future food verticals you are actively looking at for 2025?

    1. Food and biology.
    2. Agriculture and nature: Enhancing agriculture’s interaction with nature and biodiversity, and collaborating with top universities.
    3. Food production technologies: Boosting food production and utilising waste to develop bio-materials, bio-surfaces, and sustainable packaging.

    What do you consider the food tech sector’s greatest achievement in the past five years?

    Investors have been supporting remarkable future food companies across various sectors, discovering what’s possible with cutting-edge technologies. The next focus is scaling these technologies to benefit the food system sustainably.

    If you could wave a magic wand, how would you fix plant-based meat?

    Enhance taste and texture, lower costs through scalable methods, and improve nutritional profiles to meet or surpass traditional meat.

    What’s the top trait you look for in a founder?

    Tenacity: the perseverance to navigate challenging times.

    ‘The One That Got Away’: tell us about the deal you wish you had gotten into, but didn’t.

    The jury is still out.

    What do you consider your most successful future food investment so far?

    Too many great investments to choose just one. We have 20+ companies that have the potential for global impact in our portfolios.

    What do you consider your most disappointing future food investment?

    I am disappointed when a company that is growing well and has found product market fit fails because the founders fall out and don’t want to move forward as a team. This scenario is the most disappointing investment.

    What do people get wrong most about VC?

    VC is often not all about the money. Many of us are focused on finding and working with great founders and companies who have the potential to make an enormous difference in our world.

    What is the most ‘future food’ dish or ingredient you have eaten this month?

    Plant-based shrimp salad from Bayou Best Foods. Delicious!

    Where is your favourite climate-forward restaurant/dish/place to eat anywhere in the world?

    Did I mention the plant-based shrimp salad from Bayou Best Foods?

    What’s your ‘why’? What motivates you to do what you do?

    I believe founders, scientists and engineers have the ability to solve many of our greatest challenges and we need to do everything we can to help them to achieve their visions. Time is pressing.

    The post 5 Minutes with A Future Food VC: Big Idea Ventures’s Andrew D Ive appeared first on Green Queen.

    This post was originally published on Green Queen.

  • mosa meat crowdfunding

    4 Mins Read

    Dutch cultivated meat pioneer Mosa Meat surpassed its crowdfunding goal of €1.5M ($1.56M) just 24 minutes after launch, with the total sum continuing to rise.

    It took less than half an hour.

    Mosa Meat, the company known for producing the world’s first cultivated beef burger, has demonstrated Europeans’ appetite for novel foods, reaching its target of raising €1.5M ($1.56M) via crowdfunding at breakneck speed.

    The Dutch startup hit the goal 24 minutes after the investment opportunity went live, and the total has kept on climbing – less than two days later, Mosa Meat has been overfunded at nearly 175% of its target, raising €2.62M ($2.7M) from almost 1,050 investors.

    The largest investment so far is valued at €1M ($1M). The campaign on Crowdcube remains open until February 25, unless it reaches the maximum funding limit of €13M (combined in the EU and the UK) before then.

    The investment adds to Mosa Meat’s €40M ($42.4M) round last April, which took its total funding to $135M. Among its backers are big names like Leonardo DiCaprio, Sergey Brin, Chris Sacca, and the Mitsubishi Corporation.

    “We are very excited that after receiving support from institutional investors, governments, meat producers and regulators, we can now also offer more consumers to join us on our mission,” Mosa Meat CEO Maarten Bosch said in a statement.

    Why Mosa Meat took the crowdfunding route

    lab grown beef
    Courtesy: Mosa Meat

    Asked why Mosa Meat decided to open up to crowd investors, Bosch told Green Queen: “Ever since Mosa Meat was founded, we’ve had consumers reach out to us that asked if they could help further our mission by investing. With the progress that we have been making, getting closer to market introductions, we thought this was a good moment to start involving consumers and retail investors.”

    He added that the startup will use the funds to “speed up final R&D before restaurant sales can start. We’ll also fund marketing for the first product launch, and the production of the first burgers intended for sale”.

    Bosch noted that “the sheer volume of investment requests” Mosa Meat received after it submitted its regulatory dossier in the EU two weeks ago was “astounding”. “This campaign is about inclusivity; allowing those who support us to help shape the future of food alongside us,” he said.

    The startup has filed for approval to sell a cultivated beef fat for use in blended meat products. The EU Commission and the European Food Safety Authority’s assessment is expected to take 18 months, and if successful, Mosa Meat would be able to sell the ingredient in all 27 member states and the three EEA countries.

    It is also awaiting approval from the Singapore Food Agency and plans to apply in several other geographies, including the UK and possibly Switzerland.

    French startup Gourmey is the only other startup that has applied for EU clearance. But several others – like Meatable, Vital Meat and Aleph Farms – are vying for the greenlight in Singapore. The UK has also seen applications from Vital Meat and Aleph Farms. The latter, which is already approved in Israel, is pursuing clearance in Thailand and Switzerland too.

    Vow, meanwhile, is awaiting the go-ahead from Food Standards Australia New Zealand, having launched in Singapore and Hong Kong last year.

    ‘A clear sign’ that consumers want better options

    mosa meat funding
    Courtesy: Mosa Meat

    Venture capitalists have been deserting the cultivated meat sector in the past 12-18 months lately- investment dropped by 75% in 2023, followed by another steep decline in 2024., leading to the demise of some startups and forcing others to restructure and conduct layoffs.

    Mosa Meat is one of the outliers, evidenced by its €40M raise last year, and the instant success of the crowdfunding campaign. “The overwhelming response to our crowdfunding campaign shows just how strong the demand for cultivated meat remains, even in a challenging VC environment,” Bosch told Green Queen.

    “Despite the situation in capital markets, we’re still seeing unwavering support from consumers, governments, established meat producers, regulators and other partners. It’s a clear sign that people want better options, without giving up what they love,” he added.

    Bosch said the introduction of Mosa Meat’s burgers depends on where it first receives approval, as well as its production costs and volumes. “We can currently produce our burgers at restaurant price levels, and that’s where we’ll start introducing them. One of the options around introductions is to involve the people that participated in this crowdfunding,” he explained.

    The Crowdcube campaign listed several rewards for backers based on the amount invested, from €750 all the way to €250,000. “There are options to get free burgers, skip the line once we get an approval, or even join our founders in Maastricht for an exclusive tasting event this year,” said Bosch.

    Mosa Meat held a public tasting for cattle farmers, product developers and other industry representatives at its headquarters in Maastricht in July, where it dished out hybrid beef burgers.

    Where can you taste it next? “We are currently creating our next-generation products and are preparing to submit tasting approvals for those this year,” said Bosch.

    Other alternative protein startups that have successfully taken the crowdfunding approach include fellow cultivated meat company SuperMeat and plant-based meat players THIS, Heura and La Vie. The Pack, a vegan pet food player that just debuted dog treats blended with Meatly’s cultivated chicken, has also pursued crowdfunding.

    The post Mosa Meat: Cultivated Burger Pioneer Hits €1.5M Crowdfunding Target in 24 Minutes appeared first on Green Queen.

  • lab grown meat pet food
    5 Mins Read

    London-based Meatly’s cultivated chicken has debuted at Pets At Home in the UK, as part of a hybrid dog treat made by vegan pet food startup The Pack.

    British pet owners can now buy cultivated chicken for their furry friends, in what is a global first for the alternative protein industry.

    Starting February 7, leading pet retailer Pets at Home’s Brentford store will stock dog treats made from a blend of Meatly’s cultivated chicken and plant-based ingredients from The Pack.

    Called Chick Bites, the oven-baked treats come in 50g pouches and cost £3.49, and the limited run means around 750 units will be available initially.

    The launch has been eagerly anticipated ever since Meatly received approval from UK regulators to sell its cultivated meat for pets last July. The startup had revealed last year that it would enter the market through Pets at Home – one of Meatly’s largest investors – while vegan pet food maker The Pack had hinted at a move into cultivated meat months earlier.

    Chick Bites ‘a giant leap forward’

    lab grown pet food
    Courtesy: Meatly/Pets at Home

    Meatly’s innovation is derived from a single sample of chicken cells, which – combined with its technology – can produce enough meat “to feed pets forever”, according to the food tech startup. The cells are fed on a mix of nutrients that facilitate their growth, and nurtured in a container that controls temperature and acidity.

    The resulting cultivated chicken breast contains all essential amino acids, critical fatty acids, vitamins and minerals needed for pet health, while being more sustainable and just as palatable.

    Feeding trials carried out by the company have shown that half of the dogs who ate its meat continued to lick the bowl after finishing it, and three-quarters of pet owners reported higher enjoyment than their dogs’ baseline diet.

    “Just two years ago, this felt like a moonshot. Today, we take off,” Meatly co-founder and CEO Owen Ensor said of the launch. “It’s a giant leap forward – toward a significant market for meat, which is healthy, sustainable and kind to our planet and other animals.”

    Pets at Home, which is the UK’s largest pet retailer with over 450 stores, said its investment in Meatly demonstrates its commitment to the planet. “We’re always looking to the future of pet care, and to make sure we’re developing and providing the products that matter to our customers,” said COO Anja Madsen Madsen.

    Meeting the demand for sustainable pet food

    meatly lab grown meat
    Courtesy: Meatly/Pets at Home

    “This innovation has the potential to significantly reduce the environmental impact of pet food and will be a game-changer for the industry,” Madsen added.

    Meatly – which has signed up to the newly released C-Label certification – has previously cited research suggesting that pets account for 22% of the UK’s meat consumption, which is more than what British children eat every year. Meanwhile, labradors – the most popular pet dogs in the country – consume 70 million kg of meat annually, nearly 60% more than their owners.

    Cultivated chicken presents consumers with a more planet-friendly option to feed their four-legged friends. Global polling has shown that 51% of consumers have switched brands or products due to environmental worries – a number that rises to 56% for millennials and 58% for Gen Zers.

    When it comes to pet food, 58% of consumers across age groups switch items or companies out of sustainability concerns, and 54% are happy to pay a premium on eco-friendly products for their pets. This sentiment has deepened over the last few years, with over a third (36%) of consumers saying they were more likely to pay more for sustainable pet food in 2024 than three years prior.

    Meatly plans fundraise to scale up production

    cultivated pet food
    The Pack CEO Damien Clarkson, Pets at Home COO Anja Madsen, and Meatly CEO Owne Ensor | Courtesy: Meatly/Pets at Home

    Meatly indicates that its launch with The Pack and Pets at Home is just a start. “We’ll scale our production and make products more widely available to consumers,” said Ensor.

    The company recently secured an undisclosed sum of funding to add to the £3.6M it had already raised to date, and now plans to attract more investment to help scale up production. “Despite only raising 1% of total European cultivated meat investment, we are the first company to sell cultivated meat in both the UK and EU,” noted the CEO. “We’re proving the potential of cultivated meat, and that there is an efficient and cost-effective route to market.”

    Meatly is planning further small releases before expanding production to make the chicken more broadly available in the next three to five years, and has further collaborations planned with both Pets at Home and The Pack.

    “Cultivated meat offers a tasty, low-carbon, and healthy protein source, which has the potential to eliminate farmed animals from the pet food industry,” said The Pack co-founder and CEO Damien Clarkson, who called the release of the Chick Bites a “watershed moment”.

    Meatly has previously partnered with Omni to market its cultivated chicken for cats, before it pivoted to the dog food focus. “I’ve fed it to my cats several times and they love it,” Ensor told Green Queen in July. The company is now looking to conduct feeding trials for felines as well.

    The cultivated pet food sector has made headlines of late. Cult Food Science conducted feeding trials in the US in pursuit of regulatory approval for its Noochies! brand, Friends & Family Pet Food Co inked two deals to launch stateside and in Singapore, BioCraft Pet Nutrition slashed the cost of its growth media, and Bene Meat Technologies released a life-cycle assessment proving cultivated meat’s superiority to beef.

    The post A Global First: Cultivated Dog Treats Hit UK Shelves As Consumers Seek Sustainable Pet Food appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan hot honey
    5 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Eleven Madison Park’s new vegan hot honey, Beyond Meat’s new steaks, and Kite Hill’s post-Veganuary dairy-free campaign.

    New products and launches

    Famed New York City restaurant Eleven Madison Park has released a private-label version of MeliBio‘s Mellody plant-based honey. Launched under the Eleven Madison Home label, the hot honey is made from plant extracts and red habanero chillies, and is available on its website for $28 per 375g jar.

    beyond steak
    Courtesy: Beyond Meat

    Beyond Meat has expanded its vegan steak lineup with chimichurri and Korean-style BBQ flavours, which are available at Sprouts Farmers Market.

    In the UK, Singapore-headquartered HAPPIEE! is taking on McDonald’s with its plant-based alternatives, launching a new truck with HAPPIEE Meals featuring its vegan scampi right in front of the Golden Arches.

    US alt-dairy producer Califia Farms has brought its Simple & Organic range of three-ingredient plant-based milks to the UK, starting with almond and oat milk in Waitrose.

    califia farms organic
    Courtesy: Califia Farms

    Now owned by Oddlygood, British plant milk brand Rude Health has introduced a chilled soy milk with added calcium. Available from February in Sainsbury’s, Waitrose and Tesco, the four-ingredient offering contains 120mg of calcium (or 15% of the daily recommended intake) per 100ml.

    Meanwhile, TiNDLE Foods has brought its vegan chicken to all Call a Pizza locations in Germany, where it will be part of menu items like crispy tenders and juicy burgers.

    In the Netherlands, Unilever-owned meat-free brand The Vegetarian Butcher has revamped its beef mince, rolled out tender beef stripes, and relaunched its Cordon Blij and Little Willies SKUs at Albert Heijn.

    the vegetarian butcher
    Courtesy: The Vegetarian Butcher

    And agrifood firm Jaouda has launched Nabatlé, Morocco’s first homegrown plant-based milk brand. It’s available in three varieties: oat, almond, and coconut.

    Company and finance updates

    Dutch retailer Ahold Delhaize has set a ‘protein split’ target to achieve 50% of its protein sales from plant-based foods across its European operations by 2030.

    Also in the Netherlands, AI-led food waste scanner startup OneThird has raised €3.5M ($3.6M) in Series A funding and appointed Henrike Langbroek as CEO.

    onethird scanner
    Courtesy: OneThird

    Danish biotech firm Enduro Genetics has secured €12M ($12.4M) in a Series A round to expand its “synthetic addiction” technology to boost yields and lower costs of microbial bioproduction across industries like alternative proteins, green fuels, bioplastics, and specialty chemicals.

    British cocoa-free chocolate company Win-Win has named Mark Golder as its new CEO. He has previously worked at Bosh!, Ripple Foods, and Rhythm 108.

    European firm The New Originals Company has acquired Dutch tofu maker SoFine Foods and its production facility in Landgraaf.

    sofine tofu
    Courtesy: SoFine Foods

    Now that Veganuary is over, plant-based dairy brand Kite Hill has launched a Dairy-Free February campaign, after a survey found that 36% of Americans would consider trying more plant-based products if they had more information about their health benefits.

    North Carolina startup Biomilq, which specialises in cell-based breast milk bioactives, has filed for bankruptcy amid a protracted IP dispute.

    Speaking of legal battles, precision fermentation leader Perfect Day has ended its dispute with co-manufacturer Olon, with the case voluntarily dismissed and each entity paying its own legal fees. It’s now on the hunt for a new CEO, following the exit of interim chief Narayan TM.

    perfect day whey
    Courtesy: Perfect Day

    Positioning cultivated meat as a direct alternative rather than a substitute, German cultivated meat startup MyriaMeat has developed pig muscle tissues from pluripotent stem cells that exhibit spontaneous contractions.

    Israel’s Vanilla Vida has completed the first scaled harvest of vanilla plants grown via an indoor farming system, which cuts the growing time in half and delivers higher yields than vanillin.

    Finnish precision fermentation startup Onego Bio has completed a successful large-scale bakery run with its animal-free egg protein, producing cookies, muffins and cakes.

    onego bio
    Courtesy: Halle Redfearn/LinkedIn

    Swedish oat milk giant Oatly has announced a plan to readjust the ratio of its American Depositary Receipts (ADRs) – instead of one ADR representing one ordinary share, the change would see each ADR represent 20 ordinary shares.

    In more news from Sweden, dairy giant Valio has teamed up with food tech startup Melt&Marble to use its precision-fermented fats in a variety of “next-generation plant-based products”.

    Policy, research and awards

    Environmental action charity WRAP and the International Food Waste Coalition have joined forces to launch WRAP EU in an effort to tackle food waste in Europe.

    wrap eu
    Courtesy: WRAP EU

    As part of the WIDERA ERA Talents call, the EU has invested €3M in a project to develop new types of plant-based proteins from Turkish staple crops like chickpeas, lentils, and other legumes. The four-year APRISE project is led by the Middle East Technical University, and the investment falls under the Horizon Europe scheme.

    In Canada, the government of Nova Scotia has invested over C$1M to expand the Verschuren Centre, a precision fermentation facility in Cape Breton. The capital will create skilled biomanufacturing jobs, help enhance automation, and increase its client capacity.

    Replacing meat with plant-based and fungal alternatives can reduce total cholesterol by 6%, LDL cholesterol by 11%, and body weight by 1% in eight weeks or less, a new study has found.

    senara
    Courtesy: Senara

    German cultivated milk producer Senara has been shortlisted for the 2025 edition of Prince William’s Earthshot Prize, after being nominated by the WWF.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Vegan Hot Honey, Dairy-Free February & Earthshot Prize appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan meat price
    4 Mins Read

    A new study suggests that plant-based meat analogues are more attractive to consumers when they’re cheaper than conventional options – taste may not matter as much.

    Americans prefer beef, falafel and veggie burgers over plant-based analogues, but the latter become much more attractive if companies can offer them at a cheaper cost than meat.

    These are the results of a two-part study conducted by researchers from the Martin Luther University Halle-Wittenberg, Humboldt University Berlin and Georg August University Göttingen. They analysed the preferences of over 2,100 Americans to find out what factors influence their protein choices.

    The study, published in the Proceedings of the National Academy of Sciences journal, asked participants to choose between a conventional beef burger, a plant-based meat analogue, a veggie burger (which imitates the appearance but not the taste or texture of meat), and a falafel burger. The researchers then analysed how price changes influence consumer preferences.

    They found that beef was by far the most popular option, chosen by 75% of respondents. But this was followed by falafels (34%) and veggie burgers (7%) – meat analogues ranked the lowest, selected by just 6% of participants.

    If a conventional meat option was taken off the table, a majority of consumers (69%) would choose to remain in the market with one of the alternatives – but here, too, the uptake of plant-based meat would be the lowest (15%).

    “This contradicts the widespread assumption that meat substitutes are only competitive if they are as close as possible to the original,” said lead author Steffen Jahn.

    Price parity no longer enough

    plant based price parity
    Courtesy: GFI

    In the US, beef is 20% cheaper than plant-based meat on average, but this gap expands to 77% for the overall meat market. Experts have long held the view that price parity is crucial for meat analogues to compete in the market.

    “However, we found that price parity has no real effect on people’s choices,” said Jahn.

    The real impact, it seems, lies in undercutting the cost of meat. Making vegan analogues cheaper than animal proteins would significantly increase their popularity among Americans, according to the research.

    On the other hand, if plant-based alternatives are more expensive than meat, their preference falls below 20%, and if they’re priced equally, this increases to 21%.

    But if plant-based alternatives cost about half of the conventional meat burger, the number of people choosing the vegan options would double. And lowering the price of the meat analogue burger by 10% would result in a 14% increase in sales.

    Meanwhile, men are more dedicated meat-eaters, but an attractive price point would make them more willing than women to change their consumption habits. If plant-based alternatives are priced at half the price of meat, their choice share increases to 50% among men. And even those who never tried a meat substitute before would opt for it.

    “Restaurants and food manufacturers might actually be able to increase their sales of vegetarian or vegan alternatives if they offered meat substitutes at lower prices than the meat options,” said Jahn.

    He suggested that “a truly faithful imitation is not the goal” for plant-based meat. “Maybe it’s because many people associate them with ultra-processed foods, which have a bad reputation,” he said, referencing a debate that has heated up in the last year.

    Policy support can help businesses lower prices

    plant based price parity
    Courtesy: Lidl

    Over the years, there have been numerous studies that point to health and taste as the most important factors behind plant-based meat consumption. But recently, affordability has crept up as a crucial point of influence, as inflation continues to squeeze consumers’ wallets.

    “Our findings challenge the notion that plant-based meat alternatives will naturally replace meat, instead aligning with recent findings that meat and meat analogues may sometimes complement each other rather than serve as substitutes,” read the study.

    “However, this dynamic could shift dramatically with more competitive plant-based meat alternative pricing, potentially turning these products into true meat substitutes. This is particularly true for analogues, which appear to benefit the most from increased affordability.”

    The researchers believe there is a pathway for vegan meat producers to bring their prices lower than animal protein. “If these higher prices are related to processing costs, there is optimism that as economies of scale are realised, the reduced production cost will equalise the playing field between PBMAs and their meat counterparts,” they wrote.

    Policy interventions could also help here. Meat taxes, while difficult to implement, can exert significant steering effects on consumers – Denmark was the first country to announce such a levy last year, which will come into effect in 2030. Other measures could involve redirecting tax revenues towards subsidising plant-based foods.

    American companies can learn from their counterparts in Germany, the largest market for vegan food outside the US. Supermarkets have led the way here, with the likes of Lidl and sister retailer Kaufland, Aldi Süd, and Rewe Group-owned Penny and Billa all lowering the prices of their own-label plant-based alternatives to match or undercut the cost of meat and dairy. Outside retail, Burger King has followed suit, making all its vegan items cheaper than meat in Germany.

    The post People Don’t Want Vegan Alternatives to Taste Like Meat – They Just Want Them to Be Cheaper appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan meal choices
    5 Mins Read

    By Sophie Attwood, Sebastian Isbanner and David Fechner

    New research: targeted messaging can encourage both plant-based and meat eaters to select more plant-based meals on online food ordering platforms.

    One of the first facts drilled into all students of human behavior is the power of past behavior to predict our future actions. Despite our desire to see ourselves as agents of free choice, much of what we do is habitual and, as a result, highly predictable.

    While this insight may feel fatalistic, it’s incredibly useful for behavioral psychologists, whose job is to influence others’ actions. Like ripples in a pond, if we can influence a person’s habits in one area of their lives – be it their diet, finances, or work – there’s a strong probability that this shift will spill over into related behaviors.

    This carry-over effect is vital because making a one-off change is rarely enough to achieve concrete progress toward the goals we care about most. Like many of our good intentions – losing weight, saving money, or managing excess workload – all require consistent, directed effort over time and across contexts.

    Going in circles

    Substantial research has already explored how spillover effects modify peoples’ pro-environmental behavior. For example, researchers have studied whether encouraging people to recycle their cans or avoid plastic bags will eventually transfer to more important decisions, like driving less, taking fewer flights, or reducing ruminant meat consumption. The hope here is that inducing smaller shifts in behavior might act as gateways to larger, more impactful changes.

    Yet, with sustainable food choices in particular, there are some lingering concerns that compensation behaviors might kick in before this positive transfer can happen. A salad at lunch could leave you feeling deprived and craving a bigger burger at dinner time. Given that the ‘big picture’ for most sustainable diet change is to create an overall reduction – in either carbon emissions, damage to biodiversity, or excess water or land use – compensatory behaviors must be prevented so they don’t cancel out any initial hard-won gains.

    plant based nudges
    Courtesy: Appetite

    Reinforcing good behavior

    So, what’s to be done? How can we ensure behavioral spillover works in our favor, and, more importantly – how do we intercept that past-behavior-future-behavior loop in the first place? These were two questions that we recently explored in a study of people’s food choices when ordering online, with the goal of seeing if we could leverage past food ordering tendencies to promote more environmentally friendly meal choices in the future.

    We asked our study participants, which excluded vegans and vegetarians, to enter an online food delivery platform and order meal kits for the coming week and select their preferred lunch and dinner. While our ‘control’ group received a generic message about the success of online meal delivery services, our ‘intervention’ group received a short pop-up message just after selecting their daily lunch, which encouraged them to opt for a tasty plant-based dinner and read as follows:

    Did you know that by opting for a plant-based dish, you could save greenhouse gas emissions equal to the energy needed to power your phone for two years? Choosing plant-based reflects a commitment to a more environmentally friendly lifestyle.
    Example of a short pop-up message shown to ‘intervention’ group

    We were interested in how this short paragraph might influence our participants differently depending on whether their original lunch choice – i.e. their past behavior – was meat-based or plant-based. Published in the Appetite journal, our results for those who initially selected a plant-based lunch were as expected. The pop-up message led to a 51% increase in the number of plant-based dinners subsequently ordered.

    When we explored exactly how this short message was working, our data showed that it reinforced our plant-based lunch choosers’ self-identity. The pop-up highlighted how their actions aligned with their desired sense of self as an ‘environmentally friendly’ (i.e. ‘morally good’) person.

    plant based university
    Courtesy: Lehigh University

    Dealing with dissonance

    Perhaps more interesting, however, was the impact of our message on the meat-based lunch eaters. For those who originally preferred chicken or beef, we were interested in whether these past preferences would carry through to dinner or whether our message would influence choices in a different direction.

    Our data showed that we can, to some extent, untether people’s future choices from their past habits. While those who opted for a meat-based lunch still selected more meat dinners (their preferences were consistent over time), our pop-up led to a significant increase in the number who switched to a plant-based dinner instead.

    The message still seemed to influence participants’ self-identity, but this time in a slightly different way. Rather than providing a flattering mirror to their ‘good’ past behavior, the message emphasized the discrepancy between our meat-based lunch choosers’ current actions and the positive identity described in the message – of being someone committed to helping the environment.

    Becoming aware of this gap between actual behavior and perceived self-image as a morally good person induced a sense of cognitive dissonance – a feeling of mental discomfort – that was sufficiently strong to motivate a 27% swing away from meat. With the US meal kit sector generating around US$5.65bn in 2024, a weekly shift of this magnitude is no small deal.

    behavior science plant based
    Courtesy: Appetite

    Future you is a click away

    As with all other behaviors, our past actions matter when it comes to food. People who are open to choosing plant-based meals can be encouraged to maintain and extend this habit simply by highlighting their existing positive actions and reinforcing these with a short, flattering message.

    Yet, as our study shows, our future choices are also not inevitabilities. Meat eaters can still be encouraged to select meat-free options if we push the right influence buttons. Our data shows that a message reinforcing a desired self-identity can play a valuable role, especially in the context of online food ordering platforms where changing our behavior to align to a desired, positive self-image is just a button click away.

    No coercion or criticism is needed; just a short reminder that you can become the type of person you want to be.

    The post Meat Eaters More Likely To Choose Plant-Based Meal Kits with ‘Moral’ Nudge appeared first on Green Queen.

    This post was originally published on Green Queen.

  • europe meat consumption
    5 Mins Read

    Contrary to recent polls about a disconnect between sustainability and dietary change, a new survey has found that 52% of Europeans are changing the way they eat for the climate.

    More than half (52%) of consumers in Europe have made dietary shifts over the last two years to lead a more eco-friendly lifestyle, with 29% reducing the amount of meat they eat, a new survey has found.

    The poll – covering 10,400 people from 13 European countries, including the UK and Turkey – was carried out by FMCG Gurus, and didn’t identify a primary reason for dietary change among these consumers.

    However, while health concerns and animal welfare continue to be important factors, the fact that environmental awareness has driven half of respondents to reconsider what they eat is notable amid growing mistrust in food and sustainability among Europeans.

    An EU-backed study last year found that only 36% of consumers believe the region’s food is sustainable, while the number of Europeans who want to live sustainably has dropped in recent years. Meanwhile, in another survey, 57% of respondents said plant-based meat products are worse for the environment than animal proteins, contrary to the evidence.

    Livestock farming takes up 71% of the EU’s agricultural land and contributes to 84% of its food system emissions, but meat and dairy only provide 35% of calories and 65% of proteins in the region.

    So the FMCG Gurus survey’s results – which suggest that 42% of Europeans are exploring plant proteins and meat analogues – are encouraging.

    “Despite the scepticism, there is more and more awareness of the state of the environment – in media, new climate-related activities from governments, and companies,” Martin Ranninger, co-director of V-Label International, told Green Queen. “The interest in plant-based foods is of course not driven only by sustainability concerns, but coupled with other factors,” he added, outlining that climate concerns are contributing to the overall shift.

    Brands can win (and lose) big with sustainability

    europe plant based market
    Courtesy: V-Label

    Sustainability was the central theme of the survey, and V-Label analysed the findings to find that plant-based proteins present a unique opportunity for brands. “Sustainability is no longer a niche concern. It’s a priority for the majority of consumers with 71.3% saying brands should do more to more to protect the planet,” said Ranninger.

    Around six in 10 Europeans list global warming, deforestation and carbon emissions as their leading worries. And 45% believe the damage to the environment is irreversible, and many feel a sense of urgency to act.

    But the appeal of sustainability extends beyond just the environment, suggests V-Label, explaining how many consumers link sustainable actions like reducing waste or consuming organic produce with enhanced personal health.

    Brands that traverse the health-climate nexus stand to gain here – communicating how plant-based diets can support not just greenhouse gas emission reductions, but also a healthier lifestyle, can deeply resonate with customers.

    In fact, companies play an important role in influencing green behaviours, as evidenced by the 69% of consumers who want brands to educate them about sustainability. At the same time, if businesses don’t make the shift, they could lose their customer base.

    For example, 38% of Europeans have chosen one product over another because the former is more eco-friendly, while 35% have made greater efforts to find greener brands. And over a quarter have changed retailers to one that is kinder to the planet.

    Transparent marketing, authentic sustainability claims, and accompanying certifications can help enhance brand credibility, according to V-Label. “62% of consumers would like to see information about sustainability available on the product packaging and 44% at the point of purchase,” said Ranninger.

    To better educate customers about green living, businesses can highlight the importance of more plant-based food in their communications, outreach, and packaging. “In some cases, they don’t necessarily have to talk about their products, but about the whole category – or better yet, about the food system in general,” he told Green Queen.

    Addressing the barriers to plant-based consumption

    europe plant based survey
    Courtesy: V-Label

    Despite the interest in plant proteins, the survey found several barriers that limit more widespread adoption. For many, these products compromise on flavour and texture, and are viewed as more expensive, despite efforts from retailers to match their prices with animal proteins.

    Moreover, terms like ‘vegan’, ‘vegetarian’, and ‘plant-based’ are often used inconsistently, which breeds mistrust. And, the survey found, there’s a lack of diversity in the plant-based options found at supermarkets or restaurants.

    To that end, V-Label advises brands to expand the accessibility of vegan products in both rural and urban areas, use clear, consistent labelling and certifications to build consumer trust, and emphasise the health and climate benefits of plant-based diets.

    Businesses should also develop campaigns that inform consumers about sustainability and the impact of their choices, and continue to innovate by exploring new ingredients and production methods.

    Ranninger added that to overcome the awareness gap, brands should “implement educational campaigns, host cooking demonstrations and sampling, and collaborate with influencers”. Additionally, they should attempt to bring down the cost by offering promotions and discounts.

    Europe is home to the largest plant-based market outside the US, with Germany making up 40% of the region’s share, racking up €2.2B in sales. And a 2024 YouGov survey based on products using the V-Label found that 46% of Germans are reducing their meat intake, and 22% find plant-based alternatives to be on par with dairy (a six-point increase from 2023). Sales of plant-based food also increased by 10%, outpacing the growth of the overall fast-moving consumer goods category.

    “Manufacturers who turn to the plant-based market stand to gain a lot: new customers, greater reputation, and impressive key figures,” said V-Label Germany head Cornelia Contini. “The better companies understand their customer segment, the more courage they have to take new paths.”=

    The post 50% of Europeans Changing Diet for the Climate, With One Third Reducing Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • proveg food innovation challenge
    6 Mins Read

    Self-heating vegan Hanwoo beef, plant-based octopus legs and Beyond Lamb were among the winners of the 2025 ProVeg Food Innovation Challenge.

    Student-led teams across Asia-Pacific have won big at the fifth edition of the ProVeg Food Innovation Challenge, working in conjunction with some of the world’s leading future food companies.

    This year’s winners have explored uncharted territory, creating innovations like plant-based lamb for Beyond Meat and Hanwoo beef for CJ Foods using local and innovative ingredients such as mung beans, konjac, rice bran, microalgae, duckweed, and wolffia.

    The contest involved Unilever, Mars, Beyond Meat, CJ Foods, Charoen Pokphand Foods (CPF), DaChan, Monde Nissin, and Thai Union, which presented the innovation topics students needed to address with their products. The first prize winner received $3,000, with those coming in second earning $1,500 and third getting $1,000.

    Already the world’s largest market, Asia is set to be home to half the world’s population by 2050. The region is a culinary trendsetter, but as part of the Global South, it is much more adversely impacted by the climate crisis.

    The continent will likely account for half of the global increase in beef and poultry consumption by the end of the decade, and 70% of global fish intake. To keep up with this demand, farms will need to increase their output by 60-70% versus a decade ago, a task growing harder by the day, thanks to the expansive land use and high emission of animal protein production.

    Experts have identified alternative proteins as crucial to decarbonising Asia’s agrifood sector, free up land, and drastically reduce water and resource consumption. They will also be key in addressing hunger and food insecurity in Asia-Pacific, which already impacts 800 million (or 10% of the global population) of its inhabitants.

    In Southeast Asia, research suggests a major knowledge gap around plant-based meat, with nearly half (44%) having never heard of it. But there are clear opportunities for the sector – particularly if these products were more affordable, nutritious and tasty than conventional meat. In China alone, 98% of poll respondents say they’re willing to add more vegan food to their diets once told their health benefits.

    Asia-Pacific is also home to over 200 alternative protein startups, but with younger consumers leading the demand for low-carbon foods, Gen Z and Alpha are poised to disrupt the sector with novel offerings. Pairing them with proven industry successes – as the ProVeg competition had – is a marker of the collaboration needed to propel the future food economy.

    Hanbap

    Position: First Prize
    Partner company: CJ Foods
    Universities: Royal Melbourne Institute of Technology (Australia), Wageningen University & Research (Netherlands)

    vegan hanwoo beef
    Courtesy: ProVeg International

    Hanbap answered CJ Foods’s call to create premium vegan meals inspired by Koran classics, which satisfied local tastes and the demand for healthier food.

    This team of students developed a self-heating lunch box featuring vegan Hanwoo beef – an animal-free version of one of the rarest and more expensive beef cuts (due to its high marbling) – rice, and local vegetables, with a wooden spoon.

    The beef was created with texturised pea proteins, oleogels and red microalgae, and made use of precision fermentation technology.

    Burstatic

    Position: Second Prize
    Partner company: Thai Union
    University: Institut Pertanian Bogor University (Indonesia)

    thai union vegan
    Courtesy: ProVeg International

    Based in Bogor, Indonesia, the four-strong team of Burstatic created Bomb Bites!, an innovative ready-to-eat plant-based product.

    This was in response to Thai Union’s call for convenience meals targeted to young urban Asian consumers, using its vegan seafood products – like tuna, shrimp or crab – as the base ingredients.

    VegVenture

    Position: Second Prize
    Partner company: CPF
    Universities: AgroParisTech (France), University of Newcastle Australia, University of the Sunshine Coast (Australia)

    vegan peking duck
    Courtesy: ProVeg International

    A modern twist on a Chinese classic, VegVenture’s team created a plant-based Peking Duck Wrap Kit with a durian filling, dubbing it Bao Bei Duck.

    Working with CPF’s brief to develop a range of healthy and nutritious vegan ready meals to be sold in convenience stores, these students blended crispy plant-based duck with “bold flavours” in a format they said is convenient, sustainable, and ideal for busy, health-conscious consumers.

    VeggieAlgaeSeafusion Sauce

    Position: Second Prize
    Partner company: Unilever
    Universities: Ocean University of China, New York University (US)

    unilever vegan
    Courtesy: ProVeg International

    One of the world’s largest consumer goods companies, Unilever is also the parent organisation of meat-free leader The Vegetarian Butcher (for now). It tasked students to create a new generation of products for the brand.

    The final winner of the $1,500 prize, the team at VeggieAlgaeSeafusion Sauce used microalgae as a raw material. It added savoury peptides extracted from a Chinese seaweed called Porphyra, alongside a seafood flavour to develop a rice dressing.

    They also used bursting purls to lock in the flavour substances and provide a unique sensory experience to diners.

    Baa-yonders

    Position: Third Prize
    Partner company: Beyond Meat
    University: National University of Singapore

    beyond meat lamb
    Courtesy: ProVeg International

    Working with a brief from one of the world’s largest plant-based meat makers, students at the National University of Singapore created a new product for Beyond Meat.

    This is based on the concept of ‘light eating’, and tailored to meet the taste preferences and use cases unique to Asian consumers.

    Baa-yonders’s answer was a marbled plant-based lamb, created with duckweed and Asian-inspired ingredients. It is aimed at flexitarians and Gen Zers, bridging the gap in vegan lamb options while addressing its high carbon footprint.

    Natugi

    Position: Third Prize
    Partner company: Thai Union
    University: Ho Chi Minh University of Technology (Vietnam), University of Hohenheim (Germany)

    thai union plant based
    Courtesy: ProVeg International

    Another team following Thai Union’s innovation topic was Natugi, developing a convenient, vegan sticky rice meal with the company’s fish-free tuna and shrimp products.

    The team said that many urban Vietnamese students skip breakfast due to time and budget constraints, so its offering could help provide balanced nutrition and a sustainable food option for busy youngsters.

    Teamo

    Position: Third Prize
    Partner company: Mars
    University: Bogor Agricultural University (Indonesia)

    mars sustainability
    Courtesy: ProVeg International

    Confectionery giant Mars had issued a call for a new vegan snack product lineup that leveraged abundant plant resources and crops well-known to Asian consumers, which would be launched under an existing brand or a new label that advances its chocolate, snack and ice cream portfolio.

    The all-Indonesian group of Teamo came up with a winning solution, creating a chocolate made from the whole cacao fruit, filled with okara (the pulp from tofu production), tempeh, and chocolate paste.

    With a proposed price of $2 per 50g bar, it’s aimed at health-conscious women, featuring 30% of the daily recommended value of iron and fibre in Indonesia, and 35% of protein.

    World Peacemakers

    Position: Third Prize
    Partner company: CPF
    University: Jiangnan University (China)

    vegan octopus legs
    Courtesy: ProVeg International

    The final third-prize winner of this year’s challenge was a team called World Peacemakers, which worked on CPF’s call for healthy, convenient vegan ready-meals.

    The Chinese team leveraged microalgae protein, plant polysaccharides and 3D-printing technology to create plant-based, high-protein octopus legs, providing what they called a “nutritious, tasty and sustainable alternative to seafood”.

    The post Meet the Asian Students Taking on the Future of Food with Global Industry Giants appeared first on Green Queen.

    This post was originally published on Green Queen.

  • fda front of package labeling
    4 Mins Read

    The FDA has proposed new front-of-pack labelling rules for packaged foods, which would highlight saturated fat, sodium, and added sugars – could it be a boon for plant-based meat?

    Would a “high saturated fat” label deter you from buying a food product?

    It’s what the US Food and Drug Administration is banking on in its latest proposal, which would require a front-of-package nutrition label on packaged foods that provides “at-a-glance nutrition information” to help Americans make more informed choices about their diets and health.

    The proposed Nutrition Info box is designed to complement the FDA’s back-of-pack Nutrition Facts label, and would focus on three problematic nutrition measures: saturated fat, sodium and added sugars. Alongside a numerical percentage of the daily recommended value, the label will also show whether the food has low (5% or less of the daily value), medium (6-19%) or high levels (20% or higher) of these nutrients.

    When consumed in excess, salt, sugar and saturated fat are directly linked with increased chronic disease risk, which is why the federal dietary guidelines advise Americans to limit these nutrients. And while calories aren’t mandated on the Nutrition Info box, manufacturers can choose to declare them voluntarily.

    Why is the FDA proposing the Nutrition Info box?

    The Nutrition Info box is part of the White House National Strategy on Hunger, Nutrition and Health, which aims to reduce diet-induced diseases by 2030.

    Three in five Americans have at least one chronic disease, including heart disease, cancer and diabetes – these are the leading cause of disability and death in the US, and rack up $4.5T in annual healthcare costs.

    In 2023, the FDA conducted a study of nearly 10,000 American adults to determine their response to three different types of front-of-pack labels, and found that the black-and-white Nutrition Info scheme with the daily value in percentage performs best in helping participants identify healthier food options.

    “Nearly everyone knows or cares for someone with a chronic disease that is due, in part, to the food we eat,” said FDA commissioner Robert M Califf. “It is time we make it easier for consumers to glance, grab and go. Adding front-of-package nutrition labeling to most packaged foods would do that.

    “We are fully committed to pulling all the levers available to the FDA to make nutrition information readily accessible as part of our efforts to promote public health.”

    The FDA also highlighted that these nutrients are found in foods commonly considered ultra-processed, of which there has been a proliferation in recent years. These products are increasingly coming under political fire.

    Is this a win for plant-based meat?

    impossible burger vs beef
    Courtesy: Impossible Foods

    Plant-based meat brands don’t need to worry about the added sugar content, seeing as most products have a negligible amount of free sugars.

    Where meat analogues would outshine their animal counterparts is on the saturated fat content. For example, a Beyond Burger patty, with 10% of the daily recommended value, would feature a medium rating, while a regular hamburger with 25% of the value would have a high rating.

    Similarly, a serving of regular bacon would have a medium rating, while MorningStar Farms’s vegan bacon would retain a low rating on the front-of-package label. Daring’s vegan chicken, meanwhile, has zero unsaturated fat, compared to 2.7g for conventional chicken, which would put it in the medium category.

    Meat alternatives could also suffer from the Nutrition Info box with the sodium label, given that this has long been a point of criticism against vegan products.

    Take Impossible Beef, for example, which has nearly five times as much sodium as conventional 80/20 beef mince. A mycelium steak from Meati will take up 28% of your daily sodium budget.

    This is the case with many popular plant-based meat offerings. However, these products are pre-seasoned, unlike most of the conventional meats they’re compared to.

    It’s an argument nutritionists make regularly in defence of plant-based meats, not least Dr Michael Greger, author of How Not to Die. In a recent seminar, he suggested that when comparing like-for-like, the saltiest plant-based meatballs have been found to be lower in sodium than the least salty conventional meatballs.

    The FDA’s Nutrition Info label’s current suggested design means plant-based meat may be penalized by consumers on the sodium front, with most products receiving a high rating on the front of the packaging.

    What happens next?

    fda definition healthy
    Courtesy: FDA

    The FDA has opened the proposal up to public comments, which can be submitted until May 16. If finalised, the rule would require manufacturers to add a Nutrition Info box to products three years after its effective date for businesses with annual food sales of $10M or higher, and four years after for companies with sales under $10M.

    This is one of several measures the FDA has taken to reduce diet-related diseases in the US – it has worked to develop a ‘healthy’ symbol on packaging, drafted an update to sodium reduction targets, and updated its ‘healthy’ claim on food labels.

    “Food should be a vehicle for wellness, not a contributor of chronic disease,” said Jim Jones, FDA’s deputy commissioner for human foods. “In addition to our goal of providing information to consumers, it’s possible we’ll see manufacturers reformulate products to be healthier in response to front-of-package nutrition labeling.”

    “Together, we hope the FDA’s efforts, alongside those of our federal partners, will start stemming the tide of the chronic disease crisis in our country.”

    The post Are the FDA’s Proposed Front-of-Pack Nutrition Labels Good for Plant-Based Meat? appeared first on Green Queen.

    This post was originally published on Green Queen.

  • stephanie dorsey
    6 Mins Read

    In our new interview series, we quiz future food investors about the solutions that excite them the most, their favourite climate-forward restaurant, and what they look for in successful founders.

    Stephanie Dorsey is a Founding Partner at E Squared VC.

    What future food technologies most excite you?

    I’m really excited about how AI can improve agriculture and food systems, especially in agtech. One of the biggest problems in agtech right now is that different software systems don’t work well together. This creates a lot of headaches—like having to enter the same data multiple times or not being able to share information easily. But new AI capabilities like LLMs, could help fix this. These tools can understand messy, unstructured data like photos or handwritten notes and make it easier to build connections between different systems.

    Imagine if farmers or agribusinesses could just type a question into a chat box and get the answers they need, instead of clicking through confusing menus that don’t quite work. LLMs could make software faster to build and easier to use, helping companies focus on creating new features instead of just fixing old problems. For farmers and ag professionals, this means smoother, more intuitive tools that save time and effort.

    What are three future food verticals you are actively looking at for 2025?

    SAAS solutions across the value chain, supply chain tech, and cybersecurity.

    What do you consider the food tech sector’s greatest achievement in the past five years?

    From my perspective, the most significant achievement in food tech has been the rapid advancement and scaling of precision fermentation technology for creating animal protein alternatives. This technology has allowed companies to produce real milk proteins, egg proteins, and other animal-derived molecules without animals, leading to products that are virtually indistinguishable from their conventional counterparts. The breakthrough wasn’t just in the science, but in bringing production costs down dramatically from hundreds of dollars per kilogram to just a few dollars in many cases.

    If you could wave a magic wand, how would you fix plant-based meat?

    If I could wave a magic wand to fix plant-based meat, I’d address the misinformation campaign orchestrated by the animal agriculture industry. But at the present moment, the plant-based industry isn’t just fighting for market share–they are fighting for the truth. For quite some time now, the animal agriculture lobby has been waging a strategic war of misleading nutrition claims and anti-competitive legal tactics designed to slow plant-based innovation.

    The reality is that plant-based meats offer significant health and environmental advantages: lower saturated fat, zero cholesterol, reduced greenhouse gas emissions, and dramatically lower water usage. These products aren’t just alternatives; they are solutions to some of our most critical global challenges. 

    I would use the wand to cut through the noise and let the products speak for themselves. 

    By clearing away baseless legal and marketing barriers, companies could redirect resources from defence to development, accelerating innovation, improving product quality, and offering consumers real choices that benefit both personal and planetary health.

    What’s the top trait you look for in a founder?

    I’m looking for a true entrepreneur – a founder with a compelling vision, the mental strength to push boundaries, and the tenacity to see opportunities where others see roadblocks. I call it having a “healthy disregard for the impossible”. They imagine solutions to real problems, creating what the world needs but doesn’t yet have, and they stop at nothing to turn that vision into reality, no matter the obstacles. They possess the sheer force of will to persist, pivot, and push forward where others would give up.

    This type of founder is self-aware, humble, and acts on facts rather than emotions. They have rigour in their reasoning. They have good decision-making hygiene that helps them reduce the noise and bias around the decisions they make. They’ve done the inner work to understand themselves and others, which enables them to read people and opportunities with precision. They understand their gaps and blind spots, and actively seek feedback and weigh options carefully. They deeply understand human nature, and therefore have the ability to inspire their team with purpose and focus, while also staying adaptable and laser-focused on what truly matters. This type of founder is obsessed with optimizing their time and energy and has the ability to cut off low-ROI distractions without hesitation. 

    The best founders are contrarians – they think differently, challenge assumptions, and question conventional wisdom. They don’t follow the herd. They take bold, calculated risks and are unafraid of being misunderstood or making unpopular choices. They don’t cling to conventional wisdom or traditions. Most importantly, they question their social conditioning, the truths that ordinary people cling to, and the hardwired biological defaults we’re all subject to.

    ‘The One That Got Away’: tell us about the deal you wish you had gotten into, but didn’t.

    It’s still too early to say – we invest at the early stages, and it usually takes eight to 10 years for companies to go public or reach their full potential. Ask me again in a few years, and I’ll let you know.

    What do you consider your most successful future food investment so far?

    Vori is emerging as a revolutionary force in the $1 trillion grocery industry, positioning itself as the vanguard of vertical AI in a massive, legacy sector. The company’s innovative VoriOS is an all-in-one, AI-powered operating system for supermarkets, combining a cloud-based point-of-sale system with a supplier-integrated back office suite. This platform is designed to level the playing field for independent grocers, empowering them to compete against retail giants in an increasingly challenging market.

    Vori’s solution addresses critical issues such as inventory management, pricing optimisation, and supply chain efficiency, while also tackling broader industry challenges like food waste. With its cutting-edge technology and a world-class diverse team described as the “avengers of software, hardware, and fintech,” Vori is poised to transform the entire food supply chain. The company’s rapid growth and expansion into major US cities signal its potential to become a market-defining force in grocery tech.

    What do people get wrong most about VC?

    People don’t understand that our default is to say no. Venture capital involves saying no far more than yes – it’s just the math of the business. When a VC passes on your company, it’s not personal, even though it can feel that way at the moment. Our decisions are based on a mix of factors, from market fit to timing, and a “no” doesn’t mean your idea isn’t great or that you won’t succeed elsewhere. It just means it wasn’t the right fit for us at that time.

    What is the most ‘future food’ dish or ingredient you have eaten this month?

    For me, it’s been Prime Roots’ pepperoni! It doesn’t taste like a substitute at all – it’s just as good, if not better, than traditional pepperoni. Prime Roots uses this amazing ingredient called koji, which is basically a fungus that’s been used for centuries in Japanese cuisine to make things like sake, miso, and soy sauce. But Prime Roots has figured out how to use it to create these incredibly realistic deli meats and pâté. It’s a perfect showcase of how food innovation is rewriting the rules, turning something ancient like koji into the cornerstone of what could be the future of meat.

    Where is your favourite climate-forward restaurant/dish/place to eat anywhere in the world?

    Breads on Oak in New Orleans—it’s truly in a league of its own. From their organic sourdough artisan bread to their premium plant-based desserts, every dish is thoughtfully crafted with the planet in mind and absolutely mind-blowing in taste. Their plant-based sausage biscuit (the “Biscuit Tower”) is, without a doubt, the best I’ve ever had—truly a perfect blend of comfort food and innovative culinary craft. 

    What’s your ‘why’? What motivates you to do what you do?

    This isn’t just a job or career to me. I really love the art of investing. I am obsessed with food, health, animals, and nature. So, I feel incredibly lucky that I get to merge these personal interests with my professional life, and work on the most pressing challenges of our lifetime: the health of people and the planet.

    The post 5 Minutes with A Future Food VC: E Squared VC’s Stephanie Dorsey appeared first on Green Queen.

    This post was originally published on Green Queen.

  • upside foods

    8 Mins Read

    Californian cultivated meat pioneer Upside Foods is aiming to launch chicken shreds – its second product – in the US by year-end.

    Despite its legal battle against Florida’s leaders and an uncertain political landscape around alternative proteins, Upside Foods is looking to move forward.

    While the Californian startup is cleared to sell its cultivated chicken fillet – containing 99% chicken cells – it stopped selling this at restaurants last year with the product is in relatively tight supply. The company says it doesn’t intend to bring this back to market either, prioritising its use for marketing and advocacy purposes.

    What it is hoping to commercialise are its chicken shreds, which are produced differently and require separate authorisation from the US Department of Agriculture (USDA) and the Food and Drug Administration (FDA). The company is hopeful that it can bring these to restaurants stateside by the end of 2025.

    The shreds are made using suspension technology, instead of the tissue process used for the fillet. “Because the cells are grown in suspension, they don’t have anything to grip on. So after we harvest the cells, we are removing moisture – the suspension fluid – as much as we can,” says Melissa Musiker, head of communications at Upside Foods.

    According to Musiker, this second innovation has been in the works for a long time and was the basis of Upside’s $400M Series C raise in 2022. The shreds will be used to make blended meat products – a combination of cultivated chicken and plant-based ingredients.

    Still in R&D, the current version includes soy protein, wheat gluten (Upside says it is working to remove the latter) and a plant-based oil, in addition to the protein and fat from the chicken cells.

    While the inclusion rate of the cultivated chicken is yet to be determined, Musiker confirms that it will be the predominant ingredient on the label. “It’s a differentiator in the industry at this point. Because some of these other products have relatively low inclusion rates. Our goal is to have it be the predominant ingredient on a label,” she says.

    Upside Taps Distributor That ‘Put Impossible Foods On The Map’

    lab grown chicken
    Courtesy: Upside Foods

    Musiker is speaking to me a fortnight after Upside Foods held a tasting in collaboration with meat purveyor Pat LaFreida in New York City, one of several such events it has hosted since hitting pause on its restaurant plans last year.

    The startup’s chefs prepared the shreds in various formats, including a yoghurt-marinated chicken shawarma-taco, a breakfast sausage, empanadas, and a fried version – a first for the startup. “It was delicious. I personally hadn’t had it that way before,” says Musiker. 

    “We’re partnering with different people and groups, leveraging their relationships and their validation to bring more people into the room and get them to try the product for the first time,” she explains.

    She clarifies that there’s no official partnership with the meat purveyor yet, but adds that Upside Foods is “looking forward to opportunities to formalise something in the future”.

    Musiker says LaFreida has a great deal of experience introducing new alternative ingredients to the market, and his support has helped inform its decision to start in B2B for the chicken shreds.

    “Pat and his team are so supportive of what we’re doing. They are pioneers in bringing alternative proteins to the Mid-Atlantic region of the US. They were the first distributor of Impossible Foods and really helped put them on the map,” she says.

    “We just feel Pat gets it. He and his team really understand the issues that are going on and the reasons why this kind of product can be appealing, and we’re especially gratified just how much they like it.”

    Eventually, Upside Foods wants to bring its product to supermarket shelves too, but given the production scale-up this requires, it remains “several years away”.

    Speaking of which, Upside Foods signed a lease on a 187,000 sq ft facility in Illinois in 2023, which would have been able to produce 30 million lbs of cultivated meat a year. However, financial challenges and strategic pivots saw the company put the project on hold.

    “We’re currently renovating our production facility in Emeryville, EPIC, to expand capacity and make it fit-for-purpose, to produce a commercial volume of the suspension [chicken],” reveals Musiker.

    In its current form, this plant is designed to produce 50,000 lbs of cultivated meat per year, with the ability to expand up to 400,000 lbs. But with the renovation, this capacity will be significantly upgraded. Upside Foods has conducted dozens of production runs at a 2,000-litre scale, tech transferred multiple processes into the facility, and produced enough cells to make thousands of lbs of its shredded chicken in the last few months.

    ‘Not ready to throw in the towel’ with cultivated meat bans

    lab grown meat ban
    Courtesy: Upside Foods

    Cultivated meat has been part of a culture war in the US, where states like Florida and Alabama have banned it and a dozen others have attempted to do the same.

    Upside Foods is in the heat of it all, suing Florida for its law, although a judge has denied the company a preliminary injunction that would have allowed it to serve cultivated chicken at trade shows.

    “We knew that this was going to take time,” Musiker says of the lawsuit. “This is going forward exactly the way we thought it would. [But] we’re hopeful that the constitution’s on our side.

    Musiker acknowledges that the legislative attacks are a disappointing distraction, but she calls these hurdles “part of the reality” the industry has to operate in though the company is committed to bringing cultivated meat to all Americans.

    “We’re not ready to write off potential consumers in Florida and Alabama or any of the other states that are contemplating this ban. We think they have a right to buy it and try it and see if they like it. If they don’t want to buy it and try it, don’t.”

    Upside applied for regulatory approval for shredded chicken a year ago

    Upside Foods submitted a dossier for the shredded chicken over a year ago, and has been in what Musiker calls a “productive process”.

    With Donald Trump back as president, the industry’s short-term future is full of uncertainty. And with Robert F Kennedy Jr in line to be health secretary, there have been suggestions that the regulatory pathway for novel foods could become much more complicated.

    Musiker wouldn’t be drawn on the political discourse, but did note that “most of the work that we did to get the fillet approved was under the first Trump administration”.

    “This is bigger than us, right? There are precedents that are beyond just what’s happening in cultivated meat. And that’s part of why we’re committing resources to move this through the process, as opposed to just saying: ‘Fine, we won’t sell it in these states and we’ll give up.’ We’re not ready to throw in the towel yet.”

    Is Upside Foods not worried? “We are always worried – we were worried before and will remain worried,” she suggests. “It would be wrong for us to take anything for granted… We’re doing everything the same today as we were on November 4.”

    She adds: “We’re gonna continue moving forward, and we remain optimistic that we’ll be able to do a commercial launch in 2025.”

    ‘Making smart decision to maintain runway’

    lab grown meat tasting
    Courtesy: Upside Foods

    Investors seem to be distancing themselves from the cultivated meat category, pouring in just half as much money in the first nine months of 2024 than they did in all of 2023, and hundreds of millions less than in the boom years of 2020-2022.

    Upside Foods has had its share of financial challenges too, citing “political, regulatory and macroeconomic headwinds” behind its decision to lay off 26 employees last summer.

    “Our focus must now narrow to a tighter set of priorities that pave the way for our product launches in the next two years,” co-founder and CEO Uma Valeti wrote in an email to employees last July. “We need to deliver on the work that remains, especially on critical milestones that are yet to be hit or are delayed.”

    Asked about the company’s financial health, Musker says: “We know we’re in a privileged position. We’re making smart decisions to maintain runway for what we need to get done at this phase. We are just being thoughtful about how we spend money and what we invest in, who we hire and when we hire them.”

    She acknowledges that there are other companies in much more constrained circumstances, which could run out of funds before they reach approval. “That’s scary for the industry. So we’re hopeful that there won’t be additional hurdles placed on companies,” she says.

    Clearing these obstacles would “be consistent with the principles and some of the messaging coming out of the administration about minimising barriers to innovation and regulatory hurdles”, she adds.

    Tasting is believing

    Upside Foods is planning more tasting events in the months ahead. “Tasting is believing,” says Musker. “When they try it, they like it, and it minimises whatever mental barriers they might have had, And then they start to see the potential of it, they start to think past: ‘Oh, this is going to be expensive or different,’ or: ‘How am I going to explain this to my customers?’”

    She highlights that tastings can be beneficial for not just chefs and restaurants, but also policymakers and regulators. “Obviously, we want people to sign up and be a commercial partner. But the secondary goal that we have is to just get people to try it for the first time,” she says. “It’s much less intimidating when you’ve tried it.

    “It’s literally just a chicken nugget. Who would be afraid of a chicken nugget?”

    The post Upside Foods Eyes Approval For Sale of New Shredded Chicken Products at US Restaurants by End 2025 appeared first on Green Queen.

  • arla jord
    4 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers two new dairy-free coffee creamers, Hellmann’s social media prank, and Oato’s launch of fresh oat milks at Sainsbury’s.

    New products and launches

    Alt-dairy giant Violife has made a foray into coffee creamers, which use lentils as their base and don’t separate or curdle, according to the brand. They’re available in Tempting Vanilla, Seductive Caramel, and Boldly Original flavours at Walmart stores nationwide for $4.88.

    violife creamer
    Courtesy: Heura

    More news from the coffee creamer space: Organic Valley has introduced its oat-based lineup, with flavours like vanilla, caramel, oatmeal cookie, and cinnamon spice.

    A week after partnering with Moonburger, vegan cultured Cheddar maker Stockled Dreamery will now be the “headline cheese” at all 13 locations of plant-based fast-food chain PLNT Burger.

    Unilever-owned Hellmann’s has launched a new social-media-led campaign for its Plant-Based Mayo, which sees chef Matthew Ravenscroft trick his friends into making dishes with the product to prove there’s no difference in taste compared to the original version.

    At the Scientific Kick-off Event for Bezos Earth Fund‘s Centre for Sustainable Protein at Imperial College London last week, Californian precision-fermented fat startup Yali Bio showcased its designer cocoa butter alternative.

    Fellow Californian company Beyond Meat has brought its vegan steak and chicken ranges to foodservice operators in France via Metro, Costco, Creta Gel, SDV, and other distributors.

    Germany’s GoodMills Innovation has launched GoWell Tasty Protein, a new plant protein blend for baked goods, made from faba beans, yellow peas, sunflower seeds and wheat. It has a protein content of 60% and a well-rounded amino acid profile.

    British fresh oat milk maker Oato has gained a listing at Sainsbury’s. Its one-litre and one-pint bottles – which are non-UHT – will be available in the chilled aisle at over 370 stores nationwide.

    Speaking of plant-based milk, fellow UK startup MYOM has launched its powdered oat milk at Whole Foods Market stores, one of “many grocery listings” planned for 2025.

    Company and finance updates

    US precision fermentation startup The Every Company has named Evan Geisert as its new CFO. He was formerly the finance chief at Smart Wires and Kairos Aerospace.

    Spanish plant-based meat startup Heura was present at the Faculty of Medicine in Barcelona during the country’s Medical Residency Entrance Exam to spread awareness about the health benefits of a vegan diet to the doctors of the future.

    heura
    Courtesy: Heura

    French hemp fermentation startup Auralip has raised €500,000 ($521,000) from Business Angels Grandes Ecoles, Femmes BA, Yes Invest, and others, which could be matched by a loan from state investor Bpifrance.

    Czechia’s Ministry of Agriculture has decided against introducing stricter labelling regulations for plant-based meat and dairy after considering the feedback to the proposal, a big win for the vegan sector.

    jord oat milk
    Courtesy: Arla

    Danish dairy giant Arla has withdrawn its Jörd plant-based milk brand from UK supermarkets, with the range already unavailable at Tesco, Sainsbury’s, and Asda.

    Research and policy developments

    In the UK, the Bezos Centre for Sustainable Protein, the Microbial Food Hub, the Cellular Agriculture Manufacturing Hub, and the National Alternative Protein Centre (NAPIC) have signed an MoU to work together and address alternative protein challenges like cost reduction, scalability, and consumer acceptance.

    NAPIC has also opened applications for five fully funded PhD studentships for alternative proteins, covering subjects like allergenicity and processing, the gut-brain axis, colloidal performance, nutritional equivalence, and microbubble stabilisation.

    national alternative protein innovation centre
    Courtesy: NAPIC

    Across the Atlantic, anti-cultivated meat legislation remains popular. In South Carolina, SB 103 aims to restrict “misleading or deceptive” labelling of these foods.

    US-cultivated meat startup Orbillion Bio has won the Salesforce DreamPitch event at the World Economic Forum in Davos.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Coffee Creamers, Vegan Mayo & Cultivated Meat Legislation appeared first on Green Queen.

    This post was originally published on Green Queen.

  • alternative protein grants
    4 Mins Read

    The US Department of Energy has invested $9.7M in three alternative protein projects to decarbonise the food sector and improve industrial productivity.

    Microbial proteins, fibre-spun vegan meat, and animal-free lactoferrin all became winners of grants totalling $9.7M from the US Department of Energy (DOE) this month.

    In its drive to support R&D of future-facing technologies that can reduce energy demand and boost productivity in key industries, the DOE announced an injection of $136M in 66 projects as part of the Technologies for Industrial Emissions Reduction Development (TIEReD) programme.

    These sectors – ranging from fuel, iron and building to forest products and food and beverage – represent 75% of America’s industrial energy demand, employ nearly 8% of its workforce, and contribute to $27M of its GDP.

    A total of 10 food projects secured funding for novel technologies and process optimisation by the DOE in the final days of Joe Biden’s presidency, and three of them focused specifically on alternative proteins.

    Ginkgo Bioworks

    Headquarters: Boston, Massachusetts
    Funding amount: $2.42M

    ginkgo bioworks lactoferrin
    Courtesy: Tanya Kim/Shutterstock

    NYSE-listed synbio firm Ginkgo Bioworks and partners (including the University of Illinois at Urbana-Champaign) received $2.42M to develop human lactoferrin via precision fermentation.

    A whey protein found in bovine colostrum and human breast milk just after birth, it’s an iron-rich ingredient with a host of functional health benefits – but it doesn’t come cheap, and so its use is largely restricted to infant nutrition and supplements. Lactoferrin is becoming central to the plans of several precision fermentation companies now.

    Ginkgo Bioworks’s project plans to produce human lactoferrin through a novel yeast strain that can utilise low-carbon sources for bioproduction. Derived from waste feedstocks, the ingredient could replace bovine lactoferrin, providing a more efficient supplement and robust supply chain for infant nutrition, while valorising sidestreams and lowering the protein’s carbon footprint.

    Tender Food

    Headquarters: Somerville, Massachusetts
    Funding amount: $5.4M

    tender food funding
    Courtesy: Tender Food

    One of the very few companies leveraging fibre-spinning technology to make plant-based meat—Germany’s Project Eaden being the other major player—Tender Food bagged $5.4M from the DOE to design and assemble a pilot-scale fibre-spinning system with high production volumes.

    The firm likens its manufacturing process to spinning cotton candy, which can replicate animal muscle fibres to create vegan analogues to beef short rib, pulled pork, chicken breast, and crab. Its proposed research plan to the DOE involves producing whole-cut meats through a method that requires lower energy and carbon intensity than conventional methods.

    Advancing the tech would help lower costs and enable price parity with animal-derived meat, as well as lead to a decrease in carbon and energy intensity.

    “This grant is a huge validation [of] our technology’s potential to unlock innovation and efficiency in food manufacturing, and we’re excited to partner with the DOE to scale our impact and support industrial decarbonisation,” said Rick Marquardt, head of strategy and corporate development at Tender Food.

    Michigan State University

    Headquarters: East Lansing, Michigan
    Funding amount: $1.83M

    michigan state university
    Courtesy: Michigan State University

    A team at Michigan State University won $1.8M to develop a plant protein production platform that leverages microbial processes to replace alkaline extraction (which is chemical- and energy-intensive), and recycles processing residues to generate renewable energy and lower emissions.

    The project plans to optimise ultrasound-assisted fermentation and would demonstrate the utility of flexible and scalable microbial processes to extract plant protein from various crops, yielding a protein with high solubility and improved functionality.

    Michigan State University is looking to create a plant protein circular economy to decarbonise food production, reduce the carbon intensity of protein isolates, slash water use, and cut waste.

    Support for future foods may dwindle under Trump

    The DOE’s investment into these future food efforts was among the last instances of federal finance flowing into the sector under the Biden-Harris administration. With Donald Trump back in office, such developments could stall now.

    Alternative proteins like cultivated meat have been the target of attacking legislation in states across the US, and these efforts will only ramp up now that a climate sceptic is in the White House. Vice-president JD Vance has already made his disdain for “fake meat” clear, which he called “disgusting”.

    Elon Musk, the richest man in the world and the president’s mega-donor best friend has been spreading misinformation about the environmental impact of meat and alternative proteins on The Joe Rogan Experience, America’s most popular podcast.

    And Robert F Kennedy, who could soon be confirmed as the new health secretary, has likened these products to the ultra-processed foods he despises.

    Trump has already withdrawn the US from the World Health Organization and the Paris Agreement, which are crucial in protecting public and planetary health, respectively. While he hasn’t said much about alternative proteins, given that even Biden’s Department of Defense was forced to back down from funding cultivated meat by the livestock lobby, government investment into this sector could be rare over the next four years.

    The post Biden’s Final Food Push: US Government Releases Close to $10M in Sustainable Protein Grants appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat banned
    9 Mins Read

    With Donald Trump having returned to office, 2025 could be a bumper year for cultivated meat bans in the US – here are the countries that could benefit from these policies.

    Within a day of returning to the presidency, Donald Trump withdrew the US from the Paris Agreement yet again, promised to “drill, baby, drill” by invoking a national energy emergency (despite being the world’s largest oil and gas producer), promised to end the Green New Deal, and ordered the elimination of government offices that protect vulnerable communities from pollution.

    None of this was unexpected, though for many around the world, it was jarring. After an administration that pumped more money into dealing with climate change than ever before, Trump’s complete one-eighty on day one is a harbinger of dark times to come in the climate fight.

    One climate-related issue that has sparked a culture war in the country is meat-eating. Americans eat way more meat than recommended, and 99% of it comes from factory farms. Despite that, the backlash against novel proteins like cultivated meat is incendiary.

    The states of Florida and Alabama have both officially banned cultivated meat, while lawmakers in a dozen others – including ArizonaIllinoisNebraska, New York, Pennsylvania, and Texas – have attempted to do the same.

    Trump hasn’t been shy about his love for meat, nor has his infamous mega donor Elon Musk. Vice-president JD Vance has previously gone on a tirade about “disgusting fake meat”, calling it “highly processed garbage”, and Robert F Kennedy Jr – who could become the next US health secretary – has likened it to the ultra-processed food that he hates.

    There are rumours that RFK Jr might ban cultivated meat, though he’s actually more likely to just make it harder for companies to receive approval from the Food and Drug Administration and Department of Agriculture to sell these products in the country.

    If Kennedy puts up those barriers, and more states succeed in banning cultivated meat, it would force cultivated meat companies to look away from the US and towards more receptive countries.

    The US was the second nation to greenlight these products for sale, with California’s Upside Foods and Eat Just both receiving approval for their cultivated chicken products in 2023. That feels like a long time ago, and it’s worth wondering whether it was an outlier.

    The new US administration’s distaste for cultivated meat could bring significant opportunities for other countries that would look to capitalise by offering a friendly regulatory environment for alternative protein producers.

    For example, in a recent newsletter, alternative protein think tank the Good Food Institute APAC predicted that 2025 would likely “go in the history books as the year that cultivated meat went from being an exotic dish only available in business hubs like Singapore and Hong Kong, to an emerging technology explored by innovators across Asia-Pacific”.

    “Our experts are optimistic that this year will include the first-ever market approvals in South Korea and Australia/New Zealand (which share a regulatory body). It’s possible that Thailand could follow suit,” the think tank suggested.

    Here are the nations that could be the biggest winners.

    Singapore

    lab grown meat singapore
    Courtesy: Eat Just

    Widely recognised as a future food leader, Singapore was the first country to approve the sale of cultivated meat back in 2020 (for Eat Just) and has since granted clearance to cultured quail and foie gras from Australia’s Vow. It’s also assessing applications from a host of other startups, including Mosa Meat, Meatable, Vital Meat, and Aleph Farms.

    The city-state’s leadership in this sector has drawn the attention of other countries too, which have floated the idea of using Singapore’s approval as a benchmark to greenlight products within their own borders (the way Hong Kong has done with Vow).

    Cultivated meat producers are taking note of this, with Meatable telling Green Queen that it hoped to use this system of international cooperation to obtain approval in five to six countries by the end of the year.

    The country’s new Food Safety and Security Bill officially describes novel foods and codifies the existing regulatory framework to make it easier for producers to commercialise. Expect more companies to look to Singapore in the wake of any anti-cultivated-meat legislation in the US.

    UK

    lab grown meat uk
    Courtesy: Ivy Farm Technologies

    Long been bound by EU regulations, the UK took major strides last year to break away from pre-Brexit rules and establish itself as a regulatory leader in the sector. The Food Standards Agency has suggested it would establish the international cooperation framework too, working with not just Singapore, but also the likes of Australia, New Zealand and potentially others.

    In October, the government poured £1.6M into the FSA to create a first-of-its-kind regulatory ‘sandbox’ for cultivated meat producers, which is built to speed up the timeline and lower the costs related to regulatory clearance.

    This year, the FSA will create a new public register for novel food approvals to replace the existing system of requiring a statutory instrument, which adds up to six months to a process that already takes over two and a half years. It will also do away with the need for renewals of approvals every 10 years, which currently add to the agency’s crowded backlog.

    The UK also became the first European country to approve cultivated meat, greenlighting Meatly’s pet food. Gourmey (cultivated foie gras), Vital Meat (cultivated chicken), Ivy Farm Technologies and Aleph Farms (both cultivated beef) have all applied too.

    European Union

    lab grown meat eu
    Courtesy: Romain Buisson/Gourmey

    The EU has been a frustrating market for cultivated meat players. Its novel food regulations – among the strictest and most complex globally – have deterred companies from filing dossiers. Morever, startups have told us that they want to make sure they get their dossier right because timelines are so long. In terms of political and cultural buy-in, the bloc is a bit of a mixed bag. While the world’s first cultivated meat product was born in the EU (Dutch startup Mosa Meat’s 2013 burger), it is home to the first national ban on cultivated meat (in Italy), and has faced several other attempts from the likes of France, Romania and Hungary.

    Homegrown companies have usually looked to places like Singapore or the US for market entry, but could the developments in the latter finally accelerate progress in the EU? Gourmey became the first to apply for regulatory approval from the European Food Safety Authority in July, and this week, Mosa Meat did so too.

    Meanwhile, the EU Commission has rejected Hungary’s argument justifying a ban on cultivated meat, alongside member states like Czechia, Lithuania, Sweden, and the Netherlands – signalling a slightly more positive state of affairs for novel foods in the region.

    Israel

    lab grown meat israel
    Courtesy: Aleph Farms

    After Singapore and the US, Israel was the third country to approve cultivated meat, giving the go-ahead to Aleph Farms in December 2023. The nation has been adjudged to be one of the global hotbeds of alternative protein innovation – it’s home to over 70 future food startups, accounted for 10% of investment in the industry in 2023, and is set to generate 10,000 new jobs and $2.5B in economic benefits by 2030.

    While progress has been halted due to the current war in Gaza, which is still ongoing, the ceasefire has brought respite and hopes of an end to the long-running dispute. While there’s still a long way to go, it could potentially spark a regulatory revival in Israel for novel foods.

    China

    lab grown meat china
    Courtesy: Eat Just

    Many US politicians have already taken aim at China as one of its major rivals, but the country’s dominance in sectors like manufacturing, electric mobility, and biotechnology has left even Republicans – famously against cultivated meat – wondering whether it’s time to embrace these novel proteins.

    Cultivated meat companies benefit from much lower production costs in the East Asian country, compared to Europe or the US, as well as friendly policies. China’s five-year agricultural plan (running until 2026) calls for research into proteins like cultivated meat, while the 2020 Green Biological Manufacturing initiative set aside ¥20M ($3M at the time) in funding for plant-based and cultivated meat research.

    This hasn’t gone unnoticed in the US. Nearly a dozen Republican Congress members sent a letter to the director of national intelligence and the USDA’s director of homeland security a few months ago, asking them to analyse the potential impact of China’s advancements on the global food system, and urging the US to take action to maintain leadership and resilience in the biotech sector.

    Thailand

    lab grown meat thailand
    Courtesy: Sakchai Lalit/AP

    While it may fly under the radar for some, Thailand has been steadily building its cultivated meat ecosystem over the years. Over the last three decades, meat consumption in Thailand has skyrocketed by 180%, doubling the amount of land used for livestock farming, but two-thirds of locals are looking to put less meat on their plates, primarily for health reasons.

    And while research suggests that just a quarter of Thailand’s population is aware of cultivated meat, one poll found that 97% of Thai consumers want to try these proteins.

    Aleph Farms is already building the country’s first manufacturing facility for cultivated meat and recently held a tasting event for industry professionals in Bangkok. The startup also worked with seafood giant Thai Union to submit a regulatory dossier to the National Center for Genetic Engineering and Biotechnology in December.

    South Korea

    lab grown meat korea
    Courtesy: Simple Planet

    Policy support for cultivated meat has come a long way in South Korea. A year after the opening of the $7M North Gyeongsang Cellular Agriculture Industry Support Center, the Ministry of Food and Drug Safety established a framework for regulatory approval of these proteins.

    The government also created a regulation-free special zone for the development of cultivated foods. The ₩20B ($14M) project harbours 10 companies working to commercialise these proteins. And the Ministry of Oceans and Fisheries is investing ₩29B ($21M) in research funding for plant-based and cultivated seafood technologies.

    With 90% of Koreans willing to try cultivated meat, and two in five in favour of it being sold at supermarkets and restaurants, the potential for this industry in South Korea is high. Seoul-based startup Simple Planet has indicated that it aims to obtain the regulatory greenlight for its cultivated meat this year.

    Australia and New Zealand

    vow cultured meat
    Courtesy: Vow

    Another regulatory assessing Vow’s application is Food Standards Australia New Zealand. While the process started in early 2023 and has been protracted, the joint regulator closed a second round of public consultation for its filing just before Christmas, proposing a new standards-based approach. At this stage, it won’t be a surprise if the agency gives the greenlight within the year.

    Fellow Australian startup Magic Valley is also working closely with the Antipodean regulator on the compliance and safety of its cultivated pork, and has previously suggested that it could commercially launch the product this year.

    These innovations would appeal to the 21% of Australians who describe themselves as ‘meat reducers’. Four in 10 say they are cutting back on meat, or have reduced or eliminated it altogether. And another survey shows that more than half of these consumers are open to trying culrivated meat.

    The post Trumping America: Which Countries Stand to Win From Cultivated Meat Bans in the US? appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based price parity
    5 Mins Read

    Rebalancing protein offerings to support plant-based diets can help supermarkets reach their climate goals quickly and inexpensively.

    A plant-rich food system, more sustainable agricultural practices, and low food waste are the most cost-effective pathways for retailers to meet their emissions targets, a new analysis has found.

    Green consultancy Quantis and climate advocacy group Madre Brava looked at 27 separate interventions in these three strategic areas, and selected a mix of nine measures that can help supermarkets in Germany save money in pursuit of their climate goals.

    By far, the most impactful strategy is for retailers to replace 30% of their meat and dairy offerings with plant-based alternatives, which use less land, water and resources, and can be sourced at a lower cost.

    The Biggest Bang for the Buck report assessed the scope 3 forest, land and agriculture (FLAG) emissions for 64% of German food retail, and revealed that the sector needs to reduce emissions by nearly 74% to meet their targets under the Science-Based Target initiative (SBTi) by 2030.

    “The Big Four – Edeka, Rewe, Lidl and Aldi – account for 75% of the market in our country. Shifts from these retailers will have a huge impact on the sector’s emissions as a whole, and help drive our food system towards greater sustainability,” said Florian Wall, a senior associate for Madre Brava in Germany.

    “Our analysis is good news for them. It gives them the clearest picture yet of how to meet their emissions reduction targets and the basket of measures we have selected will not only allow them to reduce emissions but also save money,” he added.

    Why a plant protein transition is the best climate measure

    plant based supermarkets
    Courtesy: Madre Brava

    The report looked at two plant-rich food scenarios. The first, an accelerated pathway, assumed a linear continuation of the trend of meat reduction in Germany, with the decline slightly accelerating to a 15% reduction by 2030 (for both meat and milk).

    The transformative scenario, meanwhile, doubles the pace of that shift, assuming an “ambitious yet realistic” 30% decrease in meat and milk consumption by 2030, compared to 2023 levels.

    For both pathways, the consumption was offset by a 1:1 increase in plant-based alternatives. In both cases, the shift to a plant-forward food system was the “most impactful single intervention” in the retail climate playbook, while bringing more cost savings than any other intervention.

    The transformative pathway was found to slash emissions by 16 million tonnes, representing two-thirds of the FLAG target under the SBTi. It would also save €156 per tonne of CO2e, totalling €2.5B in cost reductions.

    net zero supermarket
    Courtesy: Madre Brava

    But rebalancing protein alone won’t be enough to achieve the sector’s climate goals. Supporting farmers to adopt more sustainable agricultural practices is another important measure. The report analysed 18 interventions for livestock and crop production, from crop protection products, reduced and varied fertiliser use, and heat street management, to enhanced animal health, electrifying farm machinery, and nitrification inhibitors.

    When all 18 measures are combined, the emissions reduction potential comes to 17 million tonnes of CO2e, at a cost of just under €1.4B.

    The third lever of change is food waste and loss, specifically from the meat and milk sectors. Germany threw away 11 million tonnes of food in 2021, but the report only shows limited potential for impact here.

    “Consumer education, integrated demand and inventory management promise higher impact in a cost-efficient way, whereas interventions such as new packaging technologies could support at an elevated marginal cost,” it states, outlining that across seven measures to cut food waste, only 340,000 tonnes of emissions are saved, with a cost of €27.2M.

    Promote plant proteins with price parity and placement

    The nine most effective interventions Madre Brava selected form a “cost-optimum basket” that can help Germany’s supermarkets deliver on their FLAG emissions targets. This basket can cut emissions by 24.4 million tonnes, leading to financial savings of around €2.5B.

    These interventions are crucial, too. Meat and dairy alone make up nearly half (47%) of all scope 3 emissions of a food retailer. And with the EU’s Corporate Sustainability Reporting Directive now making it mandatory for supermarkets to publish annual sustainability reports, “strong, plausible and realistic climate transition plans” are critical to meet these requirements and avoid investor scrutiny.

    The German government itself plans to reach net zero by 2045, and the new national dietary guidelines encourage a shift away from meat and dairy, recommending that plant-based foods make up at least 75% of citizens’ diets.

    supermarket scope 3 emissions
    Courtesy: Madre Brava

    In any case, retailers are eager to lower emissions to make their supply chains and business models more climate-resilient, the report says. And leaders like Lidl are already making big moves to rebalance their protein offerings, pricing plant-based meat and dairy on par with their conventional counterparts, and pledging to increase its ratio of plant protein sales.

    To accelerate their climate efforts, retailers must set and prioritise a protein transition strategy, given its benefits for both emissions cuts and cost savings. Setting protein split targets – as Lidl has done – is also a key action, Madre Brava said.

    “The food retail sector should also support consumers to adopt plant-rich diets through enabling measures such as price parity, promotions, and placement of alternative products next to animal products,” the report noted, outlining how these strategies have driven greater sales of plant protein for retailers.

    Improving agricultural practices holds long-term potential too, but requires substantial investment. “For fast adoption of effective measures, food retailers must support farmers financially and clearly commit to specific interventions. By doing so, they will not only align with global climate goals but also enhance the resilience and competitiveness of the agrifood system in Germany,” it added.

    “Food retail must also drive further improvements in the reduction of food loss and waste by fostering supply chain innovation, educating consumers, and integrating efficient inventory management.”

    The post Replace Animals with Plants: How Supermarkets Can Save Money and Hit Climate Targets appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat china
    4 Mins Read

    In Beijing’s Fengtai District, the New Protein Food Science and Technology Innovation Base is aiming to fill the gap in China’s cultivated meat and microbial protein ecosystem.

    China has just opened its first alternative protein centre for cultivated meat and fermentation-derived products, with support from both the public and private sectors.

    Located in the China Meat Food Comprehensive Research Center in Beijing, the first-of-a-kind hub has been set up with an ¥80M ($10.9M) investment, in a joint effort by the local Fengtai District government and meat processor Shounong Food Group.

    The two entities have worked together on a blueprint to integrate their resources, promote the development of academia, research and industry, and create a future food cluster.

    “The New Protein Food Science and Technology Innovation Base will help complete the transformation of laboratory results into engineering and industrialisation, and lay a good development prospect for the commercialisation of cell-cultured meat,” Cui Xulong, Fengati District’s deputy mayor, said at the opening ceremony.

    New hub extends Fengtai District’s biotech leadership

    china new protein centre
    Courtesy: Fengtai District Media Integration Center

    The alternative protein centre has built an innovative R&D platform and lab for novel foods like cultivated meat. It currently has a 200-litre cell line for cultivated meat, and a 2,000-litre production line for microbial protein, but plans to develop two 2,000-litre cell culture lines, and three microbial protein pilot lines of 2,000 and 5,000 litres.

    As the first national-level tech innovation platform for cultivated meat in China, it will bring “unlimited possibilities” to the industry’s development, and will mainly focus on the fields of cell engineering and synthetic biology through breakthrough tech research, engineering application, and an industrial innovation ecosystem.

    At the opening ceremony, attendees were shown a glimpse of the kind of products that can be born out of the research centre – think microbial protein bars, microbe-fermented tofu meat, and a cultivated marbled steak.

    Fengtai District has emerged as a biomanufacturing leader in the future food industry. In May, it issued a policy measure to integrate resources, increase productivity, and speed up the development of the food industry. This resulted in the establishment of the district’s first future food industrial park, which attracted scientific research institutions, upstream and downstream enterprises, and industry associations.

    The newly established Shounong Development and Innovation Science and Technology Industrial Park is now aiming to cultivate a new productivity force in Beijing’s agrifood industry, and become a “model zone” for the future food industry.

    The district also intends to use artificial intelligence (AI) and blockchain technologies to establish a platform for real-time monitoring and traceability of the entire chain of future food production, processing, circulation, and sales, and enhance food safety.

    China’s biotech dominance takes effect

    cultivated meat china
    Courtesy: CellX

    Xulong noted that the new centre supports the development of the national bioeconomy and biomanufacturing industries, and can help boost national food security.

    While China is the world’s largest meat consumer – making up 28% of the global consumption growth in the decade to 2023, with intakes set to increase further until 2030 – but experts suggest that half of all protein consumption in the country must come from alternative sources by 2060, if it is to decarbonise.

    This can already be seen in current eating patterns – China is already consuming more protein per capita than the US, and more than 60% of this comes from vegetables, fruits, beans, nuts and seeds. Its share of global meat consumption is also set to fall to 11% in the next decade.

    A 2024 survey suggests that when Chinese consumers are informed of the benefits of a vegan diet, 98% say they’ll eat more of these foods. This is driven by the country’s large flexitarian population, making up a third of the total.

    The government’s current five-year agriculture plan encourages research in cultivated meat and recombinant proteins, while the five-year plan for bioeconomy development highlights an advancement of man-made protein and novel foods. President Xi Jinping, meanwhile, has called for a Grand Food Vision that includes plant-based and microbial protein sources.

    “Beijing is actively advancing the development and innovation of the biomanufacturing industry, accelerating the coordination of municipal innovation resources, and increasing support in areas such as the industrial demonstration of cultured meat and the manufacturing of core ingredients for functional foods, fostering the growth of strategic emerging industries,” said Chen Lianwu, deputy director of the Beijing Municipal Bureau of Agriculture and Rural Affairs.

    Companies like CellX, Joes Future Food and Jimi Biotech are already leading the cultivated meat charge in China, something that political leaders in America have also noticed. A group of Congress members have called on the US to step up its alternative protein game in the face of East Asian rival’s biotech dominance.

    The post China Opens $11M Cultivated Meat Centre with Support From Local Govt & Businesses appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat china
    4 Mins Read

    In Beijing’s Fengtai District, the New Protein Food Science and Technology Innovation Base is aiming to fill the gap in China’s cultivated meat and microbial protein ecosystem.

    China has just opened its first alternative protein centre for cultivated meat and fermentation-derived products, with support from both the public and private sectors.

    Located in the China Meat Food Comprehensive Research Center in Beijing, the first-of-a-kind hub has been set up with an ¥80M ($10.9M) investment, in a joint effort by the local Fengtai District government and meat processor Shounong Food Group.

    The two entities have worked together on a blueprint to integrate their resources, promote the development of academia, research and industry, and create a future food cluster.

    “The New Protein Food Science and Technology Innovation Base will help complete the transformation of laboratory results into engineering and industrialisation, and lay a good development prospect for the commercialisation of cell-cultured meat,” Cui Xulong, Fengati District’s deputy mayor, said at the opening ceremony.

    New hub extends Fengtai District’s biotech leadership

    china new protein centre
    Courtesy: Fengtai District Media Integration Center

    The alternative protein centre has built an innovative R&D platform and lab for novel foods like cultivated meat. It currently has a 200-litre cell line for cultivated meat, and a 2,000-litre production line for microbial protein, but plans to develop two 2,000-litre cell culture lines, and three microbial protein pilot lines of 2,000 and 5,000 litres.

    As the first national-level tech innovation platform for cultivated meat in China, it will bring “unlimited possibilities” to the industry’s development, and will mainly focus on the fields of cell engineering and synthetic biology through breakthrough tech research, engineering application, and an industrial innovation ecosystem.

    At the opening ceremony, attendees were shown a glimpse of the kind of products that can be born out of the research centre – think microbial protein bars, microbe-fermented tofu meat, and a cultivated marbled steak.

    Fengtai District has emerged as a biomanufacturing leader in the future food industry. In May, it issued a policy measure to integrate resources, increase productivity, and speed up the development of the food industry. This resulted in the establishment of the district’s first future food industrial park, which attracted scientific research institutions, upstream and downstream enterprises, and industry associations.

    The newly established Shounong Development and Innovation Science and Technology Industrial Park is now aiming to cultivate a new productivity force in Beijing’s agrifood industry, and become a “model zone” for the future food industry.

    The district also intends to use artificial intelligence (AI) and blockchain technologies to establish a platform for real-time monitoring and traceability of the entire chain of future food production, processing, circulation, and sales, and enhance food safety.

    China’s biotech dominance takes effect

    cultivated meat china
    Courtesy: CellX

    Xulong noted that the new centre supports the development of the national bioeconomy and biomanufacturing industries, and can help boost national food security.

    While China is the world’s largest meat consumer – making up 28% of the global consumption growth in the decade to 2023, with intakes set to increase further until 2030 – but experts suggest that half of all protein consumption in the country must come from alternative sources by 2060, if it is to decarbonise.

    This can already be seen in current eating patterns – China is already consuming more protein per capita than the US, and more than 60% of this comes from vegetables, fruits, beans, nuts and seeds. Its share of global meat consumption is also set to fall to 11% in the next decade.

    A 2024 survey suggests that when Chinese consumers are informed of the benefits of a vegan diet, 98% say they’ll eat more of these foods. This is driven by the country’s large flexitarian population, making up a third of the total.

    The government’s current five-year agriculture plan encourages research in cultivated meat and recombinant proteins, while the five-year plan for bioeconomy development highlights an advancement of man-made protein and novel foods. President Xi Jinping, meanwhile, has called for a Grand Food Vision that includes plant-based and microbial protein sources.

    “Beijing is actively advancing the development and innovation of the biomanufacturing industry, accelerating the coordination of municipal innovation resources, and increasing support in areas such as the industrial demonstration of cultured meat and the manufacturing of core ingredients for functional foods, fostering the growth of strategic emerging industries,” said Chen Lianwu, deputy director of the Beijing Municipal Bureau of Agriculture and Rural Affairs.

    Companies like CellX, Joes Future Food and Jimi Biotech are already leading the cultivated meat charge in China, something that political leaders in America have also noticed. A group of Congress members have called on the US to step up its alternative protein game in the face of East Asian rival’s biotech dominance.

    The post China Opens $11M Cultivated Meat Centre with Support From Local Govt & Businesses appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat certification
    5 Mins Read

    Swiss certification body V-Label has rolled out C-Label, a new accreditation for cell-based products like cultivated meat. But does the industry need it?

    To help consumers identify and understand how products like cultivated meat are made, V-Label has introduced a certification system for these novel foods.

    Complementing its vegetarian and vegan accreditation marks, C-Label is described by its issuing organization as a globally registered “robust certification system” to ensure the highest standards of cultivated meat production and distribution.

    London-based pet food maker Meatly, the first cultivated meat company to be cleared to sell in the UK, is the inaugural recipient of the certification, with its cultivated chicken set to sport the C-Label upon launch.

    “As we move closer and closer towards a world where cultivated meat will become the norm, certification such as the C-Label will be increasingly necessary for consumer confidence in this new and revolutionary product,” said Meatly co-founder and CEO Owen Ensor.

    The label isn’t restricted to just retail products, reveals V-Label founder Renato Pichler. “We certify producers of the cells, but also the producers of the end product,” he tells Green Queen. “Everything has to start with the production of the cells. But you can’t certify an end product if you haven’t already certified the actual cell production behind it.”

    Pichler argues that the market for these products is developing “very quickly”, and the C-Label can help “increase the transparency of the whole cultured sector”.

    lab grown meat approved
    Courtesy: Meatly

    No C-Label for cell-based chocolate or coffee

    The Swiss organisation has laid out several criteria for the C-Label. No animals can be slaughtered in the process, and any interventions or procedures must be demonstrably necessary, painless and stress-free. The products should be free from pathogens, antibiotics, heavy metals, plastics and GMOs, and must use animal-free cell media.

    Since C-Label encourages the use of animal-free tech wherever possible, it only permits immortalised cells for now, which does away with the need for constant cell extraction.

    So what kind of products can apply for the certification? “From a food perspective, where the majority of current development is focused, this can include products made entirely out of cultivated meat (e.g. beef burgers), as well as hybrid products that combine cultivated meat with plant-based ingredients, such as cultivated beef patties with plant-based binders or cultivated chicken dumplings with vegan dough,” says Pichler.

    He adds that all non-cultivated components must meet vegan criteria. “The technology can also be used in non-food applications such as leather, where our certification will be available as long as our criteria are met and the underlying technology remains the same,” he says.

    However, innovations like cell-based chocolate or coffee aren’t covered by the C-Label just yet. “The C-label was developed specifically for products grown from a cell of animal origin, which could be considered close to vegan, but not quite strictly vegan,” notes Pichler.

    “We do not rule out such a cooperation in principle, as production methods are also evolving fast, and we remain to see what technologies the future holds. However, this is not the primary intention of the C-Label.”

    cell based chocolate
    Courtesy: Kokomodo

    Amid industry uncertainty, C-Label ‘prepares for the future’

    That debate around whether cultivated meat can be considered vegan has split opinion, and prompted The Vegan Society to publish a briefing that decidedly said these proteins can never be vegan. V-Label reiterates that stance, and hence sees the need for the C-Label.

    “We do not consider cultivated meat vegan, as it is molecularly identical to conventional meat and by definition cannot entirely exclude animal sourcing from the production process (only tremendously minimise it). While C-Label licensed products guarantee that all production materials outside the original sourcing are vegan, the original cell sourcing comes from an animal,” says Pichler.

    “We have been monitoring this technology for a long time, and it has been clear to us from the beginning, that we would not consider it vegan,” he adds. “However, we also see a huge potential to reduce animal suffering, which is why we consider its promotion relevant. V-Label would not have been the right channel for this, as the target group is fundamentally different.”

    cultivated meat label
    Courtesy: C-Label

    The biggest impact certification logos like C-Label would have is on the consumer front. But to date, only one company has sold cultivated meat in retail – but Eat Just’s Good Meat chicken is no longer available at Huber’s Butchery in Singapore. And any new launches feel few and far in between. So does the industry need an accreditation logo?

    “Launching the C-Label now is about preparing for the future and building trust early. While retail products may feel distant, cultivated meat is already available in the US and Singapore, and well in the pipeline in other regions such as Europe,” says Pichler.

    “As a global label, C-Label needs to take the different levels of development around the world into consideration. With over $3B invested in this technology and hundreds of companies involved, the market is developing rapidly. Furthermore, the public is still lacking foundational understanding when it comes to cultivated meat, creating an important need for information,” he adds.

    “The C-Label establishes clear standards, supports industry collaboration, and helps educate consumers, ensuring the industry develops responsibly and is ready to scale when approval is gained in each region. Acting now positions us to guide this emerging technology toward a more ethical and sustainable future.”

    The post C-Label: Do We Need A Certification for Cultivated Meat? appeared first on Green Queen.

    This post was originally published on Green Queen.

  • mighty oat milk powder
    5 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Lidl’s new plant-based range, a vegan workplace canteen, and the UK House of Lords’s nod to cultivated meat.

    New products and launches

    Discount retailer Lidl has unveiled 28 new affordable plant-based products in the UK, which include Meat Free Cordon Bleu, Barista Oat Milk, and Smoked Tofu. The range starts from £1.09.

    lidl vegan
    Courtesy: Lidl

    Also in the UK, plant-based milk brand Mighty has added caramel and chocolate flavours to its oat milk powder range.

    British foodservice wholesaler Brakes has extended its plant-based range with nearly 40 new products and created a Vegan Hub for Veganuary.

    London-based Tofu Vegan, a popular Chinese restaurant chain, has opened its fifth location on Gloucester Road.

    Across the Atlantic, tofu maker Hodo has announced a retail expansion into Meijer, Harris Teeter, and Giant Martin’s.

    New York-based Edenesque has launched a barista edition of its pistachio milk, which is available at Whole Foods Market, on its webstore, and at Joe Coffee for $7.99 per carton.

    AI-led ingredient discovery company Shiru has put out a partnership call to beverage manufacturers for the development and scale-up of a natural sugar replacer.

    Popular fast-food chain Slutty Vegan has opened a new Bar Vegan location in Baltimore’s Rye Street Market, which is part of the Baltimore Peninsula District development.

    Ingredients giant Griffith Foods has launched an Alternative Proteins Portfolio to complement its range of plant-based seasonings, sauces, dressings, binders, coatings, and all-in-one mixes.

    Dutch vegan food distributor GreenPro International has rebranded to Plantitude to solidify its role as the “connecting factor in the protein transition”.

    Crafty Counter has introduced Eggless Salad under its vegan Wundereggs brand, which is available at all Safeway and Albertsons stores across Idaho and Washington state.

    Meanwhile, Emirates Airlines has introduced a range of vegan meals for children, including pizza, vegetable fajitas, cauliflower bites and strawberry crumble. It adds to the carrier’s 300-plus plant-based options.

    Aussie plant-based player v2food has unveiled a new identity for Soulara, the ready meal brand it acquired in January.

    soulara
    Courtesy: Soulara

    And in India, vegan startup Blue Tribe Foods – backed by cricketer Virat Kohli and actor Anushka Sharma – has rolled out sweet potato fries, which are available at online retailers like Zepto, Swiggy Instamart, and Blinkit.

    Company and finance updates

    Belgian agrifood company Arvesta has opened Nuverta, a plant-based protein facility in Mettet, which will initially produce pea protein concentrate.

    British green energy innovator Ecotricity, owned by Dale Vince, has opened what it says is the country’s first fully vegan workplace canteen.

    The University of Nottingham has partnered with UK plant-based food company Jampa’s and Canadian manufacturer Tartistes to develop next-gen vegan products, receiving funding from the UK-Canada Innovate UK scheme.

    heura
    Courtesy: Heura

    Spanish vegan meat startup Heura has opened a new innovation lab in Barcelona’s 22@ tech district, and plans to register six more patents over the next nine months, adding to the innovations it announced late last year.

    Slovenian plant-based food producer Narayan Group is set to be acquired by Edible Garden AG Incorporated, having signed a letter of intent to enter a share purchase agreement.

    In the US, animal-free component producer Nexture Bio has acquired Matrix Food Technologies, which makes plant-based, edible nanofibre scaffolds and microbeads for cultivated meat.

    tender food
    Courtesy: Tender Food

    Boston-based Tender Food‘s co-founder Christophe Chantre has announced that he stepped down from his role as CEO last fall.

    Tender Food also received $5.1M as part of the US Department of Energy‘s Technologies for Industrial Emissions Reduction Development (TIEReD) Program, while fellow Boston company Ginkgo Bioworks earned $2.4M.

    Superlatus, the parent company of The Urgent Company, has been sued by Eat Well Investment Group, which has accused the former of fraudulently selling its plant-based food tech platform to avoid contractual obligations and cheating it out of $10M.

    Research and policy developments

    In the UK, the House of Lords has recognised cultivated meat as a key engineering biology opportunity and is calling for improved regulation of these products in a report published by its Science and Technology Committee.

    Bezos Earth Fund‘s Centre for Sustainable Protein at Imperial College London has officially opened with a two-day scientific event.

    Vegan seafood startup BettaF!sh and upcycled apricot kernel company Kern Tec have each won a €5,000 award as part of EIT Food’s Marketed Innovation Prize.

    kern tec
    Courtesy: Kern Tec

    The University of Galway in Ireland has introduced a 12-week course on Animal Law for undergraduate law students, which starts this month.

    In their attempt to bring vegan cheese closer to what consumers expect, researchers from the University of Guelph and Canadian Light Source have found that blending coconut oil with pea protein provides better melting and stretching, and mixing it with sunflowerr oil lowers the saturated fat content without compromising functionality.

    Finally, the Los Angeles County Board of Supervisors has approved a motion to ramp up the procurement of plant-based foods to lower emissions and improve public health, with county food services now encouraged to adopt a 2:1 ratio of plant- to animal-based mains.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Plant-Based Lidl, House of Lords & Powdered Oat Milk appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 6 Mins Read

    German startup Project Eaden has secured €15M ($15.6M) in a Series A funding round to launch its fibre-spun whole-cut in retail, starting with REWE supermarkets nationwide.

    Using textile technology to modernise and futureproof the $35B ham market, Berlin-based Project Eaden has raised €15M ($15.6M) in an oversubscribed Series A fundraiser.

    The startup, which makes whole-cut plant-based meat with fibre-spinning tech, secured lead investors Planet A Ventures and REWE Group, with support from DeepTech & Climate Fonds, Happiness Capital, AgriFoodTech Venture Alliance, and existing backers Creandum and FoodLabs. This takes Project Eaden’s total funding to date to €27M ($28M), just three years since being established.

    Christoph Gras, General Partner of Planet A, said: “Research suggests that plant-based products
    could replace 11–22% of global meat consumption by 2035—but only if improvements are made in
    taste and texture. Project Eaden is leading this shift with its new fiber technology, which delivers a
    meat alternative that will appeal even to the most skeptical consumers. This first-of-a-kind
    approach is a crucial step toward decarbonizing the food sector.”

    The fresh capital will support scale-up efforts and a European retail launch. Its ham products will debut at 3,800 REWE supermarkets across Germany in early 2025, providing an alternative to the country’s favourite meat (pork). The company will follow this with entry into several other EU markets by the middle of the year.

    According to the company, the retailer was won over by Eaden’s ultra-realistic texture and taste. “Project Eaden is setting a new standard in alternative meat by delivering the meat-like experience that today’s consumers crave. As a launch partner, we’re excited to bring their innovative products to our stores,” said Hans-Jürgen Moog, chief procurement officer of REWE Group.

    Modern meat inspired by the textile industry

    project eaden
    Courtesy: Project Eaden

    Founded by Dr David Schmelzeisen, Jan Wilmking and Hubertus Bessau in 2022, Project Eaden went viral on the internet when it unveiled its whole-muscle steak and placed it next to conventional beef, with online commentators wondering if the image was doctored.

    The Berlin-based company has since expanded its portfolio to create whole-cut sausages, pork loin and, of course, ham. These meat alternatives are derived from an age-old fibre-spinning technology employed by the textile industry. This allows Project Eaden to meet technical requirements like elasticity, water-binding ability and strength to closely mimic animal muscle fibres.

    To get here, plant proteins are bundled into strands, and then unfolded in a solution to create a homogenous liquid. This is spun to form ultra-thin fibres, which get integrated into a compound to replicate the collagen-based connective tissues found in animals.

    Wilmking, the firm’s managing director, has previously explained that the tech uses two types of fibres. “First, we use strong and thin fibres for connective tissue, which don’t stick together much, but help make the meat structure and bite experience feel real,” he told Green Queen in July.

    “Then, a large part of our product is made from a cheaper, juicier fibre that sticks together just enough to hold meat juice in small spaces, making it taste tender and yummy, like real meat,” he added.

    Project Eaden’s ultra-realistic Serrano ham. Courtesy: Project Eaden

    The resulting products have been endorsed by butchers, Michelin-starred chefs, and retail buyers. “Our proprietary tech is versatile across meat types, cheap and highly scalable,” said Schmelzeisen, who has a PhD in textile engineering and is also a managing director at the company.

    The funding round comes at a challenging time for alternative protein startups, which have suffered from a lack of investor interest. Financing for plant-based companies fell by 24% in 2023, reaching $908M. The fall was even sharper in the first nine months of 2024, when the sector raised a mere $194M.

    That said, investors have shown they’re willing to back challenger brands with well-executed products in niche, underserved categories. Paris-based La Vie, for example, closed a €25M ($27.4M) round in October, while Spain’s Heura brought in €40M ($43M) – and both only launched their pork-free ham products in the last 18 monts.

    Alongside Project Eaden, these brands also benefit from what is a relatively competition-free space, with only Prime Roots, Squeaky Bean and Quorn the other prominent players making vegan ham.

    Germans turn away from meat amid health concerns

    Source: Pig Progress

    Much has been said about the slow sales of meat alternatives globally, but Germany has remained a high-performing outlier. It is the largest market for plant-based meat outside the US, and accounted for 46% of meat alternative sales in Europe’s biggest regions in 2023. These products witnessed a 6% hike in sales to reach €990M and entered over 37% of households.

    At the same time, 46% of Germans are cutting back on meat, particularly pork, just as plant-based meat production rises and the new national dietary guidelines recommend a shift away from animal proteins and towards plant-based foods. This is being driven by younger cohorts like Gen Zers, who have been found to be more receptive to meat alternatives than older demographics.

    Health is another key factor challenging pork consumption. Processed deli meats such as ham are often packed with nitrates, and the World Health Organization classifies such foods as Type 1 carcinogens. Eaden’s ham products are nitrate-free, as well as free of antibiotics and hormones.

    Still, several barriers remain, chief among them palatability. More than 60% of Gen Z consumers in Germany are unsatisfied with the taste and texture of plant-based meat, a number that rises to 80% for Gen Xers and 88% for those aged 69 and above.

    Wilmking believes Project Eaden’s whole cuts are solving that: “We are here to make the switch away from animal meat consumption a no-brainer. Our products deliver on taste, texture and nutrition.”

    Tackling climate narratives

    vegan deli meat
    Courtesy: Project Eaden

    The other issue is climate. Nearly two in five Germans think the country eats too much meat, and 30% want to increase their plant-based meat intake, though more than half don’t believe meat is a major problem for the climate – despite animal proteins being responsible for 57% of food system emissions (twice as high as plant-based foods).

    Project Eaden hopes to change this narrative – each kg of its products reduces greenhouse gas emissions by up to 20kg of CO2e, cuts water use by as much as 56 cubic metres, and lowers land use by up to 20 sq m.

    The company will now expand its team across sales, marketing, operations and engineering, and is also working on broadening its range to more cuts, including Serrano and cooked ham, bratwurst, bacon, chicken breast, pastrami, and beef and pork flank steaks.

    Another startup making fibre-spun meat analogues is Massachusetts-based Tender Foods, which likens its production process to spinning cotton candy. The company has raised $23M since it launched in 2020, and its fried chicken and pork are on the menu at meat-free chain Clover Food Lab.

    The post Germany’s Project Eaden Spins $15.6M in Series A Funding for Ultra-Realistic Pork-Free Ham appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat netherlands
    7 Mins Read

    Dutch startup Mosa Meat has filed a novel food regulatory application for its cultivated beef fat in the European Union.

    The maker of the world’s first cultivated beef burger has applied for market authorisation in its home region.

    Mosa Meat has submitted a dossier in the EU for a cultivated beef fat ingredient, which can be mixed with plant-based ingredients for use in hybrid meat products like hamburgers, meatballs, empanadas, or bolognese.

    It is only the second company filing for approval for cultivated meat from the EU Commission and the European Food Safety Authority (EFSA), following French startup Gourmey‘s application in July. The two bodies will now evaluate the dossier in a process that’s expected to take 18 months. If successful, Mosa Meat would be able to sell the ingredient in all 27 member states and the three EEA countries.

    The development comes months after Mosa Meat held a public tasting for cattle farmers, product developers and other industry representatives at its headquarters in Maastricht, where it dished out hybrid beef burgers. “The burgers in our public tastings were produced with a very similar blend, using our cultivated fat,” CEO Maarten Bosch tells Green Queen.

    Eyeing regulatory success in multiple countries

    lab grown meat europe
    Courtesy: Mosa Meat

    The EU has been the toughest regulatory nut to crack for cultivated meat companies, thanks to a complex and stringent novel food framework that Mosa Meat describes as the “global gold standard for food safety”.

    The approval process involves the EU Commission as well as its member states, alongside input from scientific experts at the European Food Safety Authority (EFSA), which ensures that the authorisation retains the buy-in of all stakeholders.

    Unlike regulators in other countries (like Singapore), the EU’s regulatory process requires cultivated ingredients to be submitted individually, instead of full products. While Mosa Meat chose its fat as the first ingredient for submission, Bosch reveals that it also has a dedicated team working on cultivating muscle tissue.

    Speaking of Singapore, this was the first market Mosa Meat had applied for approval, though the original nine- to 12-month timeline the country has touted has been hard to realise. “We remain in communication with the regulators in Singapore but, at this time, we don’t have any new updates or timelines to share regarding the process,” says Bosch.

    A new Food Safety and Security Bill, which codifies the assessment framework, can break the deadlock and speed up the process.

    Beyond Europe and Singapore, Bosch teased submissions in “two other geographies” imminently. The company has previously indicated interest in the UK, Switzerland and the US – though the new Trump administration could derail progress in the latter.

    “We are eager to collaborate closely with regulatory authorities to ensure full compliance with safety requirements,” he says.

    Why Mosa Meat decided to start with cultivated fat

    mosa meat funding
    Courtesy: Mosa Meat

    Blending cultivated fat with plant-based ingredients would allow Mosa Meat to introduce its initial burgers to customers while “staying true to our long-term vision, Bosch says.

    “Fat is the primary driver of flavour in meat, influencing taste, aroma, and mouthfeel. Of the main components of meat – muscle, fat, and connective tissue – fat has the most significant culinary impact,’ he explains.

    “Many plant-based products struggle to replicate this experience, as oils like coconut behave very differently from beef fat in terms of melting, taste, and aroma. Cultivated fat helps bridge this gap, delivering the authentic beefy experience that consumers crave.”

    So how does Mosa Meat make it? “We start by taking a small sample of cells from a cow. This sample contains cells that could become either muscle or fat,” says Bosch.

    “For this product, we isolate and focus on nurturing the fatty potential of the cells in a nutrient-rich and serum-free medium. This process mimics their natural growth cycle, allowing them to duplicate by orders of magnitude and take on that beefy quality. Once harvested from the cultivator, the final product can be combined with our in-house plant-based mix for any dish that uses a beef mince,” he describes.

    Its innovations impressed taste testers at the public event last year, as well as chefs like Hans van Wolde – owner of the two-Michelin-starred eatery Brut 172 – who formally joined its product development team in 2023.

    “When I first tried a Mosa Burger as part of the internal development team, I was blown away by the beefy taste and the amazing mouthfeel of the beef fat,” he says. “It gave me goosebumps. I genuinely believe this new way of making beef can delight connoisseurs and casual beef lovers alike while enjoying the positive benefits of cultivated beef from a sustainability perspective.”

    The promise of hybrid meat

    eu lab grown meat
    Courtesy: Mosa Meat

    Bosch suggests that the exact composition of its burgers is being refined right now, but adds: “Our immediate focus is on using cultivated fat in our own Mosa burgers, but we’re also in discussions with several plant-based product producers about potential collaborations.”

    Hybrid meat has been described by investors as the most viable way of commercialising cultivated meat at the moment, thanks to the high costs and scalability challenges. Most cultivated meat products that have come to market have been in hybrid format – Eat Just, the only company to sell these proteins in a supermarket, uses only 3% of cultivated cells in its Good Meat chicken for retail.

    When Mosa Meat co-founder Dr Mark Post first unveiled a cultivated meat burger in 2013, the two proof-of-concept patties cost $330,000. The firm has since managed to slash costs repeatedly. In 2020, it cut the price of its growth medium by 80-fold, and a year later, reduced the cost of its fat medium by 66 times.

    In May 2023, it opened what it claims is currently the world’s largest cultivated meat facility in Maastricht. This “cultivated meat campus” is its fourth plant, expanding its footprint to 7,340 sq m (79,007 sq ft), and has a 1,000-litre bioreactor scale that can produce “tens of thousands of cultivated hamburgers”.

    Could cultivated beef fat take on tallow?

    lab grown meat ban
    Courtesy: Mosa Meat

    It’s been a tough time for the cultivated meat industry, both from a policy and financial perspective. In the EU, Italy has banned these proteins, and countries like France and Hungary have tried to do so too. Across the pond, policymakers in over a dozen states have proposed a ban, with Florida and Alabama being successful.

    But with efforts to greenify the EU’s food system on the rise, and the EU Commission batting away arguments to justify a cultivated meat ban, there are signs that regulatory progress could accelerate here. A 2024 survey of 16,000 citizens from 15 EU countries found that Europeans are largely in favour of cultivated meat if it passes safety assessments from food regulators, and a majority are willing to try it.

    And while investment in cultivated meat has been decreasing (dropping by 75% in 2023, followed by another decline in 2024), Mosa Meat was one of the outliers, raising €40M ($42.4M) in a funding round in April. It took total investment in the company to over $135M, with backers including Mitsubishi Corporation, Dutch state investor Invest-NL, and Leonardo DiCaprio.

    The other reason why Europe needs cultivated meat is the climate impact. Livestock farming takes up 71% of the EU’s agricultural land and contributes to 84% of its food system emissions, but meat and dairy only provide 35% of calories and 65% of proteins in the region.

    According to an independent life-cycle assessment, cultivated beef can cut emissions by 93%, use 95% less land, and consume 78% less water than its conventional protein.

    Another beef product bad for the planet is tallow, which has exploded in popularity thanks to skincare influencers on TikTok and brands looking to move away from seed oils. Does Mosa Meat see an opportunity to tap into the consumer market for this fat too?

    Bosch isn’t ruling anything out. “While our current focus is on developing complete products, such as our Mosa burgers, we remain open to exploring creative culinary applications for our cultivated fat in the future,” he says.

    The post Move Over, Beef Tallow: Mosa Meat Files to Sell Cultivated Fat for Hybrid Meat in Europe appeared first on Green Queen.

    This post was originally published on Green Queen.

  • planted steak
    4 Mins Read

    Consumers in Switzerland are reducing their meat consumption, but also buying fewer plant-based analogues, with vegetables and legumes taking precedence among flexitarians.

    The influence of health on food choices continues to increase in 2025, while climate change worryingly becomes less of a priority for many consumers.

    This is true in Switzerland too, where a 2,200-person survey by retailer Coop has found that the importance of environmental benefits has diminished among flexitarians, vegetarians and vegans alike.

    The 2025 Plant Based Food Report suggests that climate change is still the main reason for flexitarians – who make up 57% of the Swiss population – reducing their animal product consumption, but its significance has decreased by six points from the corresponding poll last year. Health, meanwhile, has gained ground, now outshining animal welfare.

    For vegans, environmental benefits fell by eight points from first place to third in their list of dietary motivations, with ethics taking the lead. While health is fourth on the list, it jumped by 15 percentage points from 2024.

    Meanwhile, substitarians – a subset of flexitarians identified by Coop who eat plant-based meat products several times a month – are placing less emphasis on benefits for the environment (a 10-point drop), health (down by two points) and animal welfare (four points lower) compared to 2024.

    Swiss interest in plant-based meat falls

    switzerland plant based
    Courtesy: Coop

    Encouragingly for public and planetary health, Swiss people are eating fewer animal proteins, reducing frequent consumption of meat, milk, and cheese by two, three and six percentage points, respectively.

    This is thanks to the high number of flexitarians, which has remained steady after explosive growth in 2022. This demographic is dominated by older populations and women, who are significantly more likely to give up animal proteins than younger and male consumers.

    Meanwhile, 30% are classed as ‘substitarians’, a two-point increase from 2024. Overall, the number of people who have tried plant-based alternatives has remained steady since 2022, growing by one percentage point.

    Substitarians mainly live in German-speaking parts of Switzerland. Interestingly, 41% of people under 29 eat vegan meat and dairy products several times a month, much higher than the 19% of older Swiss consumers that do so – a complete opposite of the trends among the overall flexitarian category.

    Likewise, men buy more plant-based meat than women, with the former group’s purchases increasing across all vegan categories in the last five years.

    But the number of new substitarians remains low, with only 4% of participants saying they’ve been eating plant-based alternatives for less than a year. More than half (54%) have been consuming these products for four years or more. This highlights how onboarding new consumers is tough, but retention seems easier for plant-based brands.

    Looking to the future, 26% of flexitarians want to eat animal-free meat and dairy products more often in the next five years – a 10-point decrease from last year – and 35% want to continue their current consumption rates. Likewise, only 37% of substitarians now want to increase their intake of these foods, a 21-point drop from 2024.

    Health a major driver of plant-based consumption

    plant based switzerland
    Courtesy: Coop

    While flexitarians’ favourite substitutes for meat and fish are actually dairy products like cheese, mushrooms and vegetables are second on the list, followed by legumes like peas, lentils and beans (all favoured by over 40% of respondents). Plant-based meats are almost an afterthought, attracting only 15% of Swiss flexitarians, behind tofu and tempeh (21%).

    That whole foods and traditional plant proteins are above meat analogues is a reflection of the latter’s reputation hit amid the ultra-processed food (UPF) debate – despite their advantages over conventional meat.

    In fact, when it comes to health, over four in 10 Swiss consumers reducing meat consumption are most concerned about their cardiovascular impact, followed by the presence of hormones or antibiotics, cholesterol, saturated fats, and calorie content. Health concerns are also why the northeastern canton of St Gallen banned meat and dairy with excessive levels of ‘forever chemicals’.

    In fact, Switzerland’s new dietary guidelines – published in September – call on its citizens to eat more whole foods and plant proteins, taking into account both health and climate considerations. Climate experts are now calling on Swiss consumers to follow the recommendations to help achieve the government’s environmental goals.

    However, sales of plant-based meat in the country decreased by 10% in 2024, with vegan seafood falling even further (15%). That said, dairy alternatives enjoyed a 5.2% hike in sales, representing nearly 4% of the overall milk market.

    Within Coop, though, plant-based milk has continued to encroach upon the overall sector’s sales, taking a 17% market share. Here, oat milk is by far the favourite, accounting for 58% of alt-milk sales, followed by soy milk (18%).

    In contrast, Germany is Europe’s largest market for plant-based food, with 30% of locals wanting to increase their consumption of meat analogues over the next year. In France, people are eating 6% less meat than they were two decades ago, and 28% consume vegan alternatives weekly. Across the EU, meanwhile, 51% of people have cut back on meat, with health the biggest factor.

    The post The Swiss Are Eating Less Meat, But Also Fewer Plant-Based Alternatives appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based meat banned
    4 Mins Read

    The French government’s proposed labelling ban on plant-based meat products has been cancelled by its top court, echoing a similar decision by its EU counterpart.

    Veggie burgers are here to stay – yet again.

    A long-running saga in Europe’s food tech industry, the war on plant-based meat labels has taken another turn in favour of vegan producers, as France’s Conseil d’État has rejected two decrees proposing a ban on terms like ‘plant-based bacon’ on, well, plant-based bacon.

    In a ruling yesterday, the country’s top court called the decrees “illegal and contrary to European regulation”, noting that EU member states cannot independently regulate food labelling.

    The decision comes just over a week after the court held its final hearing on the matter, where its advocate-general – who assists the court and presents opinions on cases with full impartiality and independence – recommended cancelling both decrees.

    The advice argued that the decrees are not fit for purpose and that the government should pay legal costs to the plaintiffs, namely the European Vegetarian Association (EVU), the Association Végétarienne de France (AVF), and industry giant Beyond Meat.

    By throwing out the attempt to prohibit meat-like phrases on vegan products, the Conseil d’État has delivered a landslide victory for the plant-based industry, and agreed with a similar ruling from the European Court of Justice (ECJ) last year.

    A swing of victories for plant-based meat labels

    france plant based labelling ban
    Courtesy: La Vie

    France’s first attempt to ban meaty terms on plant-based products came in 2022, when it issued a decree to prohibit all such descriptors except ‘burger’. The Conseil d’État suspended the decree after complaints from meat-free companies and associations, calling the wording too vague.

    The second decree – proposed in September 2023 – was nearly identical, co-signed by then Prime Minister Élisabeth Borne. It aimed to outlaw 21 terms like ‘steak’, ‘ham’ and even ‘grilled’, threatening a non-compliance fine of up to €1,500 for individuals and €7,500 for companies.

    This second decree listed a further 120 more phrases – like ‘bacon’, ‘sausage’, and ‘nuggets’ – that companies could use only if the amount of plant protein didn’t exceed a maximum limit ranging from 0.5% to 6%. This, of course, meant that no fully plant-based products could use these terms.

    The Conseil d’État suspended this too, following the complaint from the EVU, AVF and Beyond Meat. It referred parts of the case to the ECJ, which also rejected the ban and returned the case to the French court for a final decision.

    The EU’s highest court ruled that the only way a member state can implement such a ban is to legally define meat products and descriptive terms first, and even then, such a ban would only apply to products manufactured within that country (creating an unfair environment for local companies). It also said countries can’t adopt national measures that determine minimum inclusion levels of plant proteins for labelling purposes.

    It’s not the first time the EU has ruled in favour of plant-based companies on this issue – the parliament voted to reject such a ban in 2021 as well, though choosing to enforce it on non-dairy products.

    Lawmakers should stop politicising ‘non-issue’

    beyond meat france
    Courtesy: Beyond Meat/Green Queen

    France is far from the only country targeting vegan product labels. These legislative proposals are common across the world – as recently as last month, the Czech government was floating a similar move.

    The major argument behind these proposed bans is that consumers are confused when they see a product labelled ‘veggie burger’ or ‘vegan chicken’. But this has been dispelled by numerous studies, with most consumers knowing the difference between plant- and animal-derived proteins.

    Rafael Pinto, senior policy manager at the EVU, argued that these attempts “do nothing but confuse consumers”, hindering the region’s shift to a more sustainable food system. “The data is clear, consumers are not confused by the use of traditional denominations for plant-based products,” he said.

    “Policymakers should be focused on promoting better conditions for farmers, citizens and innovation, instead of politicising a non-issue,” he added.

    In a positive sign, these efforts are increasingly being thwarted. Italy is reconsidering its ban after pushback from the country’s leading union of food manufacturers. A South African court ruled against upholding a ban last year too. And Turkey’s latest labelling laws allow companies to use such terms on packaging.

    Plant-based companies like TofurkyMiyoko’s CreameryPlantedOatly and NotCo have all won legal battles over product labels – and Beyond Meat has now joined them.

    This story was updated on January 29 to reflect the French court’s final decision.

    The post French ‘Veggie Burger’ Labelling Ban Rejected by Country’s Highest Court appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown caviar
    4 Mins Read

    Singapore-based cellular agriculture pioneer Umami Bioworks has introduced its latest product, cultivated caviar, for high-end restaurants, retailers and consumers.

    Joining the cultivated meat companies targeting premium markets, Umami Bioworks has a hybrid caviar alternative, made from a blend of cultured sturgeon cells and plant-based ingredients.

    The Singaporean startup – one of the most well-known players in the cultivated seafood pace – is targeting Gen Z and millennials with its latest offering, who are driving the global demand for caviar, but at the same time also prioritise sustainability and ethical sourcing.

    With the new innovation, Umami Bioworks is aiming to decarbonise one of the most highly sought-after foods. Also known as salted roe, caviar is acquired from slaughtered sturgeons and has always come at a high price, both ethically and environmentally. And overfishing has made sturgeons the most critically endangered species on Earth, according to the WWF, with 90% facing the threat.

    “By combining cutting-edge science with a deep respect for oceanic heritage, we are offering connoisseurs an indulgence that delivers exceptional taste and texture without compromise,” said Mihir Pershad, founder and CEO of Umami Bioworks.

    Why we need cultivated caviar

    umami bioworks
    Courtesy: Alla Machutt/Getty Images

    Research has linked caviar farming with a host of environmental detriments, such as natural habitat destruction, waste pollution, and biodiversity loss due to illegal overfishing. At the same time, high temperatures, water pollution, and rising sea levels are disrupting sturgeon populations, causing shifts in behaviour, reproduction, breeding cycles, and oxygen levels.

    Still, it’s a $402M market, and its sales have been exploding thanks to TikTok. Gen Z influencers have driven the #CaviarTok trend, which has received millions of views, and contributed to the 74% hike in caviar sales since 2020. The market is set to further expand by 40%.

    But given the environmental and ethical issues, this is unsustainable. As of 2024, 30% of people had been eating less seafood globally in the past two years, with nearly half (48%) concerned about overfishing and 35% worried about climate change impacts. Meanwhile, over 80% of people changed their dietary habits in this period, and 43% did so for sustainability reasons.

    Umami Bioworks is aiming to cater to that demographic by addressing the sustainability and ethics debate, while offering an alternative to the currently strained supply chain. The firm is using its proprietary cultivated meat technology and blending it with certain plant-based to derive the indulgent taste and texture typical of conventional caviar.

    The startup says it’s packed with omega-3 fatty acids, antioxidants, and essential micronutrients, and is geared towards high-end restaurants, chefs, and premium retailers.

    “We’re thrilled to introduce a product that resonates with ethically conscious, younger consumers, who are reshaping the definition of luxury,” said product manager Gayathri Mani. “We will partner with leading brands and leverage Umami’s solution to develop a wide range of customised, culinary offerings for diverse applications.”

    Premium products provide better margins for cultivated meat startups

    cultivated meat korea
    Courtesy: CellMEAT

    There are several companies working to create more planet- and wallet-friendly versions of caviar. Some – like Cavi-Art, Zeroe, and Cavinoir – are offering plant-based alternatives, made from seaweed, sodium alginate, or agar-agar.

    And like Umami Bioworks, others are working on cultivated caviar. These include CellMeat (South Korea), Marinas Bio (California), and Caviar Biotec.

    They’re among a growing crop of cultivated meat status focusing on high-end species, which offer better margins and a product closer to price parity than their conventional counterparts, compared to innovations like cultivated chicken or beef.

    Australia’s Vow has been cleared to sell cultivated foie gras in Hong Kong and Singapore, while French startup Gourmey has applied for approval in five markets (including the EU) for its version. Similarly, Israel’s Wanda Fish and US startups BlueNalu and Finless Foods are hoping to bring cultivated bluefin tuna to market.

    Speaking of which, Umami Bioworks has submitted regulatory dossiers in “major markets across America, Europe, and Asia”, Pershad told Green Queen last November. It’s also in active discussions with the UK’s Food Standards Agency, and working with a pet food company to bring cultivated fish treats for cats to the US this year.

    Green Queen has contacted Umami Bioworks for further details will update the story once we hear back.

    The post No Comp-roe-mise: Asian Alt-Seafood Leader Swims Into Gen Z TikTok Trend with Cultivated Caviar appeared first on Green Queen.

    This post was originally published on Green Queen.