Category: Alt Protein

  • arizona lab grown meat
    6 Mins Read

    In yet another move targeted at the alternative protein industry, House representatives in Arizona have proposed bills prohibiting the “misbranding” of meat alternatives and banning cultivated meat altogether. The latter’s legislation would allow people to sue cultured meat companies for up to $100,000 if they hurt their business.

    Two months after a lawmaker in Florida introduced a proposal hoping to be the first US state to ban cultivated meat, Arizona is following suit with its own duo of bills looking to outlaw the production and restrict the labelling

    Arizona House representative Quang Nguyen has drafted HB 2244, a bill that would make it illegal to “intentionally misbrand or misrepresent” an alternative meat product as meat, while fellow Republican David Marshall has gone a step further with an attempt to ban the sale or production of any cultured meat product.

    It’s a step in the opposite direction from the national policy – in June last year, the USDA granted clearance for the production and sale of cultivated chicken to Californian companies Upside Foods and Eat JUST, becoming just the second country to do so (after Singapore). The US is also home to the largest number of publicly announced cultured meat companies, representing 60% of global funding in the space.

    Arizona’s proposed labelling ban

    cultivated meat ban
    Courtesy: Victoria Sergeeva/Canva

    Nguyen’s HB 2244 aims to illegalise the ‘misrepresentation’ of meat on plant-based and cell-cultured products, in the same vein as many other arguments used to ban meat-related terms on alternative protein products globally.

    The bill states that foods “not derived from livestock or poultry” cannot be labelled as poultry or meat products. It suggests that this “misbranding” can be done in several ways, including affixing a false or misleading label, using a historically meat-related term, or representing a product as meat if it “is a cell-cultured food product” or “a synthetic product derived from a plant, insect or other source”.

    The proposed legislation would allow the health department to take complaints and investigate violations, as well as seek injunctions or other civil reliefs to “restrain and prevent violations”. Each day a breach occurs is treated as a separate offence, with a maximum penalty of $100,000 per violation.

    Nguyen told local outlet Capitol Media Services that the bill isn’t intended to block companies from offering or consumers from buying these products, but stressed that it was a matter of transparency and disclosure. “The bill doesn’t ban lab meat,” he said, using a term much derided by the industry. “But if it’s lab meat, it needs to be labelled that. If you don’t want to buy lab meat, then don’t buy it. That’s all.”

    He added that the idea of cultured meat is actually appealing. “There are a lot of poor people out there that actually could use lab meat,” he explained, reflecting on his journey as a refugee from Vietnam who grew up in a low-income household. “If you wanted to throw lab meat up on my table when I was a little kid growing up in the war, I’d be chewing on that.”

    Could Arizona ban cultured meat?

    lab grown meat ban
    Eat JUST’s GOOD Meat is one of only two cultivated meat companies to have received regulatory approval | Courtesy: Eat Just

    Marshall, however, does want to prohibit people from buying or selling cell-cultured meat. In HB 2121, he moves to ban the sale or production of these foods for both human and animal consumption, calling it “a matter of statewide concern necessary to protect public health”.

    There is a noted focus on the cattle industry, which forms one of Arizona’s five Cs of the economy (alongside copper, cotton, citrus and climate). “The production and sale of lab-grown, cell-cultured animal products threaten to harm this state’s trust land beneficiaries and the highest and best use of state trust land, which includes the lease of state lands to ranchers for livestock grazing to fund public schools and other public institutions,” reads the bill.

    Calling the cattle ranching industry “integral to this state’s history, culture, values and economy”, Marshall argues that the ban is “necessary to protect this state’s sovereign interests, history, economy and food heritage” – a tact similar to the one adopted by Italy in its ban on cultured meat.

    Anyone found violating the legislation would be subject to a civil penalty of up to $25,000, but more notable is the stipulation that anyone whose business is “adversely affected” by the sale of cultivated meat can file a suit to stop the act and collect damages of up to $100,000 (plus legal fees).

    The meat-climate disconnect shapes up global bans

    upside foods bar crenn
    Upside Foods’ cultivated chicken is available at Bar Crenn in San Francisco | Courtesy: Upside Foods

    The proposed ban comes a couple of months after Florida House representative Tyler Sirois introduced a bill to ban the production, sale, holding and distribution of cultivated meat in the state, with criminal penalties imposed on violators. It follows Texas governor Greg Abbott’s signing of a bill requiring clear labelling of plant-based and cultivated meat, seafood and egg products, as well as Nebraska’s proposed Real MEAT act mandating the word “imitation” on alt-protein.

    These bills are aimed at protecting America’s livestock industry, which already receives 800 times more funding than plant-based and cultivated meat companies. This is despite cultured meat having a much lower impact on the environment than conventional meat, with alt-protein think tank the Good Food Institute (GFI) predicting that if produced via renewable energy, the former can reduce emissions by 92%, require 95% less land, and use 78% less water than cattle-derived beef.

    But this hasn’t penetrated the viewpoints of most Americans, who eat six times as much red meat as the amount recommended to keep in line with the 1.5°C heating goal (which itself has been breached). In July, a Washington Post and University of Maryland poll found that 74% of Americans don’t believe eating meat has any impact on climate change.

    However, there has been some support from the central government for alternative proteins. The Biden administration has set aside $6M for alt-protein R&D at the USDA’s Agricultural Research Service, while its $10M NIFA grant for alt-protein led to the creation of the Tufts University Center for Cellular Agriculture in Massachusetts.

    Arizona and Texas should look into following California’s lead – the state is home to both Upside Foods and Eat Just, as well as one of the two restaurants currently serving cultured meat in the country. In July 2022, it became the first state to invest in research for these foods, allocating $5M of the state budget for alt-protein research.

    How Arizona’s bill is received remains to be seen, but climate activists would hope that it doesn’t go the same way as Italy or Romania (which has also voted to prohibit cultured meat, with fines between €40,000 and €60,000). France, meanwhile, is deliberating its own ban.

    “Consumer demand and science-based food safety requirements should determine what’s sold in our supermarkets, not arbitrary government regulation,” GFI policy director Curt Chaffin told Capitol Media Services. “In a time when American farmers and food producers are facing stiff competition around the globe, politicians should not be policing what’s made and sold in Arizona.”

    The post Arizona Republicans Attempt to Ban Cultured Meat with Two New Bills appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan mac and cheese
    8 Mins Read

    Boxed, frozen, or in a cup, vegan mac and cheese brands ensure there’s something for everyone – here are nine of the best.

    I’ve made my share of vegan mac and cheese recipes – whether it’s cashew- and cauliflower-based sauce or a veganised version of a quick mac, you can never really go wrong with this classic.

    But sometimes you just want to do things Cliff Booth-style after a hard day of work and are in need of some comfort food, stat. There are tons of brands catering to people looking for quick mac and cheese – whether it’s a boxed mix, a cup noodle-style format, or ready-to-eat.

    This has also extended to plant-based versions of the pasta dish, with companies innovating with various ingredients to come up with offerings that surprise and delight in both healthful and indulgent ways. Here are some of the best brands making vegan mac and cheese.

    Annie’s

    annies mac and cheese
    Courtesy: Annie’s Homegrown

    General Mills-owned Annie’s Homegrown has been around for 35 years now, so it’s safe to say it knows what it’s doing. The brand’s vegan Macaroni & Cheddar Flavor is a boxed variety combining dried pasta and a vegan Cheddar seasoning made from rice syrup, cornstarch, pea protein, organic palm oil, annotto and rosemary extracts (among others).

    Annie’s promises you can make this in 10 minutes. Boil the macaroni the way you usually do (al dente is the way to go), and meanwhile, boil a third of a cup of plant-based milk alongside the vegan cheese seasoning. Once done, drain and add the pasta to the mix, and voila!

    One 6oz box contains 2.5 servings, and being a boxed option, it can stay on the shelf for ages. In addition, Annie’s has a shells and sweet potato-pumpkin flavour, as well as two gluten-free boxed variants: rice pasta and Cheddar, and red lentil spirals and sweet potato-pumpkin. Plus, it has a Deluxe Rich & Creamy shelled pasta and Cheddar flavour, where you just need to mix a pre-made cheese sauce straight into hot cooked pasta.

    You can buy Annie’s Vegan Macaroni & Cheddar at Target, Publix and Sprouts for $2.99.

    Wicked Kitchen

    wicked kitchen mac and cheese
    Courtesy: Wicked Kitchen

    British brand Wicked Kitchen has a host of mac and cheese varieties for people to choose from. Its Spicy Smoky Dreamy Mac is an ode to cup noodles and one of the quickest ways to enjoy a vegan mac and cheese. Soy protein, potato starch, maltodextrin and coconut extract are blended with spices and seasoning to recreate the flavours of a conventional cheesy mac – all you have to do is add boiling water, stir thoroughly, and wait seven minutes.

    Wicked Kitchen also offers a mac and cheese cup with potato and beans and a frozen Rockin’ Chili Mac. Plus, it has a full range of boxed varieties in BBQ King, Smoky Picnic and This is Nacho flavours, with rice milk powder playing a key role here. These are also packed with a whopping 17g of protein per serving.

    You can buy Wicked Kitchen’s vegan mac and cheeses at multiple retailers across the US, starting from $3.49.

    Goodles

    goodles
    Courtesy: Goodles

    The Gal Gadot-owned brand Goodles offers something different: a good-for-you mac and cheese. Headlined by 12g of protein, 7g of prebiotic fibre, and 21 nutrients extracted from plants, the vegan mac and cheese uses a base of cashew milk, chicory fibre and nutritional yeast to take things up a notch on the flavour scale.

    Even the pasta contains chickpea and wheat proteins. A take on a boxed Cheddar mac and cheese, Goodles’ Vegan is Believin’ comes with macaroni and a white Cheddar mix. As with other boxed varieties, cook the pasta until al dente, and drain while you prepare the sauce. Goodles recommends adding a third of a cup of milk alongside 1.5 tablespoons of vegan butter – heat it up and add the Cheddar once done.

    You can buy Goodles’ Vegan is Believin’ mac and cheese directly from its website for $56.33 for a 12-pack.

    Upton’s Naturals

    vegan mac and cheese recipe
    Courtesy: Upton’s Naturals

    One of the cleanest labels you’ll see on a box of mac and cheese, Upton’s Naturals lives up to its name here. A mainstay at its Liberation Kitchen restaurant in Chicago, the brand’s two mac and cheeses come in a different format than most – they’re pre-cooked and ready to heat.

    The Original Ch’eesy Mac contains drum wheat semolina, nutritional yeast, rice bran oil, sea salt, cornstarch, mustard, onion, garlic, paprika, turmeric and sugar, while the bacon version sees the addition of a smoky seitan bacon (with vital wheat gluten, soy sauce, wheat flour and liquid smoke being the additional ingredients).

    Crack open the two packs inside the box, and heat directly on a pan for three to five minutes (or until warm). You could also cook it for a further five to seven minutes (or until golden brown) for a more caramelised flavour. It’s a perfect weeknight dinner for two.

    You can buy Upton’s Natural’s mac and cheeses online via FakeMeats.com or Amazon, at various retailers nationwide, or at Liberation Kitchen in Chicago, starting from $5.99.

    Daiya

    daiya mac and cheese
    Courtesy: Daiya

    Vegan cheese giant Daiya has recently overhauled its entire product line, switching from a chickpea protein base to fermented oat cream. This has also extended to its mac and cheese line, which is in the process of being replaced and replenished with the new formulations.

    So far, the mac and cheeses that have been revamped are the classic Cheddar, White Cheddar, Alfredo and Four Cheese and Herbs variants. They both contain rice flour pasta to keep the product gluten-free, with filtered water, coconut oil, safflower oil, oat flour and tapioca starch combined with seasonings and gums for a rounded flavour.

    To make these pastas, boil the macaroni until al dente, drain and return to the pot (saving some of the starchy water), and fold in the Daiya cheese sauce until fully mixed and warmed.

    You can find Daiya’s new vegan macaroni and cheese at various retailers across the US, starting from $4.17.

    Pastabilities

    pastabilities
    Courtesy: Pastabilities

    With a three-strong lineup of boxed vegan mac and cheese, Pastabilities’ products cater to both kids and adults. Its younger-demographic-skewed products swap the macaroni for playful Ruffled and Sea Creature shapes. They contain fortified wheat flour pasta and a vegan Cheddar seasoning made from ingredients including maltodextrin, cornstarch, organic palm oil, rice syrup and pea protein.

    Meanwhile, for the adults, there’s a Protein Pasta & Vegan Cheese variety, which makes use of a wheat flour pasta enriched with chickpea and pea proteins, soy protein concentrate and wheat protein isolate, alongside vitamins and minerals. The sauce remains the same as the other pastas, but the bulked-up pasta means it packs 22g of protein per serving, alongside 6g of dietary fibre.

    The brand recommends a base of a third of a cup of almond milk and 2.5 tbsp of vegan butter, with the cheese mix added a little at a time as it heats. Add cooked pasta to this pot and you’re golden.

    You can buy Pastabilities’ vegan mac and cheeses directly from its website, or at various retailers across the US, from $6.99.

    Field Roast

    cho mac and cheese
    Courtesy: Field Roast

    Field Roast’s cult-favourite vegan cheese Chao is the star of its frozen Mac ‘n Chao offering. The ready-to-heat dish contains enriched flour pasta, Chao’s Original flavour slices with fermented tofu and olive extract, plus nutritional yeast, modified cornstarch, spices and hot sauce.

    It’s a microwave meal reminiscent of Kevin McCallister in Home Alone – remove the overwrap and cover the dish, then microwave on high for four minutes, before stirring and heating for a further minute to two. It’s irresistibly quick and equally delicious.

    You can find Field Roast’s Creamy Mac ‘n Chao online and at various retailers across the US.

    Kraft Heinz Not Company

    kraft vegan mac and cheese
    Courtesy: The Kraft Heinz Company

    It had to be here. The brand synonymous with mac and cheese has finally introduced a dairy-free mac and cheese, which has begun rolling out in the US now (a version of this has been available in Australia since 2021). Born out of a partnership with Chilean food tech startup NotCo, the Kraft NotMac&Cheese comes in two flavours: Original and White Cheddar.

    The plant-based version of the iconic boxed mac and cheese contains a base of faba bean protein isolate and coconut oil powder, with a surprising ingredient in dried pineapple too. Do I really need to tell you how to make this?

    You can find Kraft Heinz Not Company’s NotMac&Cheese at various retailers across the US for $3.99.

    Bonus: Howl

    howl vegan mac and cheese
    Courtesy: Howl

    A “chef-driven” brand, Howl was taken over by Penguin Natural Foods in 2023, which promised to release a new and updated version of its vegan mac and cheese line.

    While still described as ‘coming soon’, the two gluten-free pastas come in Sharp Cheddar and Spicy Chipotle flavours with a cashew milk base. It’s also a clean-label box of mac and cheese, with the pasta containing white and brown rice flours, and the seasonings include nutritional yeast, cashews, salt, onion, garlic, lactic acid, yeast extract and annatto seed (the latter also has chipotle chillies).

    Howl recommends starting with boiling pasta for 10-12 minutes, before draining and returning to the pan. Here, you stir in one-third cup of plant-based milk, 2 tbsp vegan butter and the seasoning packet for one minute, or until the sauce is creamy.

    Howl’s vegan mac and cheese products are coming soon.

    The post Smmmile, It’s Plant-Based!: The 9 Best Vegan Mac and Cheese Brands appeared first on Green Queen.

    This post was originally published on Green Queen.

  • uc davis alt protein
    6 Mins Read

    In collaboration with other institutions and government bodies, the University of California, Davis is launching an Integrative Center for Alternative Meat and Protein to research and accelerate the commercialisation of alternative proteins. Can it help UC Davis shrug off its pro-livestock reputation?

    UC Davis is leading the launch of the new Integrative Center for Alternative Meat and Protein (iCAMP) in collaboration with the USDA, UCLA, the University of Maryland Baltimore County, Solano Community College, and the Culinary Institute of America.

    The Center will bring together leading researchers, academic institutions, industry professionals, advocacy groups and food innovators, who will work towards the large-scale commercialisation and technological advancement of alternative proteins. These include cultivated meat, plant-based and fugal foods, as well as blended meat products.

    Globally, our demand for meat is expected to increase by 50-100% over the next 25 years, according to iCAMP director David Block. But meat accounts for 60% of food system emissions and has a much higher impact on land and water use than most plant-based foods. “Expansion of conventional animal agriculture is unlikely to be able to meet demand at a reasonable price,” said Block. “We have to come up with alternatives and create additional sustainable food sources.”

    david block
    David Block. Courtesy: UC Davis

    Targeting future protein’s challenges

    At iCAMP, researchers will explore ways to increase consumer acceptance and preference for future proteins, which will give companies a deeper understanding of their needs and help them develop highly desirable products tailored to a varied set of customers. These applications can be across flavour, nutrition, shelf life and stability, cooking properties, cost, and more.

    The Center acknowledges that the future protein sector continues to face challenges, citing flavour and texture are key obstacles. A recent Mintel survey showed that taste is the biggest reason (48%) for Americans’ reticence to try alt-meat. As a spokesperson for vegan meat leader Impossible Foods told Green Queen this past November: “Taste is the #1 reason why consumers will decide to purchase a product again or not. Many consumers have unfortunately had a less-than-positive first impression of various plant-based products, and that casts doubt on the rest of the category as a whole.”

    Then there’s the price parity question – especially with cultivated meat, which needs significant scaling up to attempt to match the costs of conventionally produced meat. Cultured meat needs to reach production costs of $2.92 per lb to be price-competitive with traditional meat, and while companies have managed to cut manufacturing costs by 99% in less than a decadeMcKinsey analysis estimates that it will still take until 2030 for these proteins to reach parity.

    This is echoed by Block: “We are not to the point where the product is anywhere near the cost of conventional meat. Widespread distribution of affordable products is likely to take 10 to 15 years.” He also leads the UC Davis Cultivated Meat Consortium, where scientists, engineers, entrepreneurs and educators are developing tech to grow animal cells in a cheaper and more efficient manner.

    turtletree
    Courtesy: Turtletree

    Why UC Davis has been criticised for its stance on meat

    While undoubtedly a positive sign for the industry, UC Davis does have a chequered history when it comes to alternative protein. Frank Mitloehner, the head of an agricultural research center at the university, led an online backlash against the 2019 Eat-Lancet report that recommended cutting back on red meat to help save the planet. The same year, he promoted a quiz comparing the ingredients of the Beyond Burger to premium dog food, an online campaign run by meat industry interest groups.

    Mitloehner has emerged as an anti-alternative protein campaigner backed by the animal agriculture industry. According to the New York Times, his Clear Center receives nearly all its funding from industry donations (including $2.9M from the Institute for Feed Education and Research and nearly $200,000 from the California Cattle Council) and works with a livestock lobby group on messaging campaigns.

    But it’s not just Mitloehner who has been perpetuating such ideas. A group of researchers at UC Davis – described as “a well-known Big Ag conspirator“ by the marketing campaign body Changing Markets Foundation – released a pre-print, non-peer-reviewed paper last year claiming that cell-cultured meat is 25 times worse for the environment than beef, which went viral on social media.

    ud davis lab grown meat
    Courtesy: Changing Markets Foundation

    The study suggested that a vegan agenda is causing wildlife loss, barren Earth, and soil damage, going on to accuse “elite organisations” like the WEF of lying about animal agriculture’s environmental impact. These claims have been used to promote the narrative that people should eat more beef, and were promoted by American conservative figures like Donald Trump Jr and Tomi Lahren.

    The paper had an impact on policy too. In Ireland, when the government was considering culling 200,000 dairy cows over three years as part of its push to cut agri-emissions by 25%, the UC Davis study was used to push back on the proposal, as critics blamed cultivated meat for its alleged contribution to the climate crisis. (The 25% reduction target currently remains in place, but proposals to achieve it still need to be confirmed.)

    For what it’s worth, alternative protein think tank the Good Food Institute carried out a life-cycle assessment in 2021 showing that cultivated meat can save up to 91% of greenhouse gas emissions when compared to animal-derived meat.

    Collaboration and funding is key

    uc davis cultivated meat
    Courtesy: UC Davis

    UC Davis – which also serves as the R&D headquarters for Singaporean precision fermentation startup TurtleTree – was among the first academic institutions to receive federal funding for cultivated meat research in 2022, when the state of California provided $5M in funding to UCLA, UC Berkeley and UC Davis. The $1.67M received by the latter’s Cultivated Meat Consortium is being used to start iCAMP, with the consortium becoming an internal part of the new alt-protein center.

    iCAMP will focus on workforce development too, which includes cases and education for students and professionals to help propel the sector forward. Here, industry partners will play a key role by directing and financing research projects. Through this atmosphere of collaboration and knowledge exchange, the center aims to develop breakthrough technologies, cut production costs, increase scalability, and ultimately make alternative proteins more accessible globally.

    Additionally, researchers are working with industry and regional developers to build a “more complete ecosystem” of food tech business incubators, pilot facilities and contract manufacturers, with innovative ways to connect with the public. These range from food policy seminars to introducing consumers to novel meat products in campus dining areas and beyond.

    To that end, iCAMP will launch on January 17 with an Innovation Day at the UC Davis Robert Mondavi Center for Wine and Food Science, where scientists, programme leads and partners will share research to accelerate alt-protein innovation. It will include discussions on plant-, fermentation-, and cell-based foods, as well as food safety, consumer acceptance, and regulation and policy. Plus, there will be a focus on supporting businesses and academic institution IP, and building regional bioprocessing and workforce capacity.

    The post UC Davis Launches Alternative Protein Center to Advance Commercialisation appeared first on Green Queen.

    This post was originally published on Green Queen.

  • veggie grill next level burger
    4 Mins Read

    In one of the largest M&A deals in the US plant-based space, Next Level Burger has acquired fast-casual chain Veggie Grill. The move comes a year after the latter was saved from bankruptcy, and makes Next Level Burger the largest fast-casual vegan chain in North America.

    Plant-based burger chain Next Level Burger has acquired vegan restaurant group Veggie Grill from VegInvest, an investment fund that rescued the latter from the brink of collapse last year. The move will see VegInvest join Next Level Burger as a shareholder and partner.

    The acquisition makes Next Level Burger the largest vegan fast-casual chain in North America with 27 locations, after adding Veggie Grill’s 17 sites to its existing roster of 10. “We’re not just writing a new chapter for Veggie Grill – we’re starting a new book,” said Next Level Burger co-founder and CEO Matt de Gruyter.

    De Gruyter will also take over from Veggie Grill co-founder and CEO TK Pillan, who will exit the company alongside fellow co-founders Ray White and Kevin Boylan. It’s a sea change for a brand that nearly collapsed last year “after some decisions led to a make-or-break moment for its continuance”.

    Next Level Burger’s expansion drive

    next level burger
    Courtesy: Next Level Burger

    Next Level Burger was launched by de Gruyter and his wife Cierra in 2014 as a mission-driven restaurant chain aligning human health, ecological sustainability, and an ethical supply chain. “Since our founding in 2014, our company mission has been focused on a triple bottom line philosophy of doing good, having fun and making money,” de Gruyter said in 2022.

    A decade after its launch, the company is present in eight cities nationwide, with six in-store locations at Whole Foods Market. Next Level Burger says it has stopped nearly 60 million lbs of carbon emissions from being released into the atmosphere, converted almost two billion gallons of fresh water, and supported “acres and acres” of organic farmland.

    While a 100% plant-based brand, 53% of Next Level Burger’s customers don’t identify as vegan, according to a 339-person survey it carried out last year. In fact, a fifth of respondents said they would have eaten a meat-based dish at another eatery or home had they not eaten at the vegan burger joint, underscoring its efficacy in displacing animal-sourced foods with plant-based.

    Its acquisition of Veggie Grill comes 16 months after it raised $20M to fund its expansion plans – the fast-food chain hopes to open 1,000 locations in the long term. “Veggie Grill by Next Level will mean all sorts of changes: organic produce, non-GMO ingredients and ensuring living wages for our many team members across the country,” said de Gruyter. “Everything guests know and love about Veggie Grill is about to be taken to the Next Level, but know that the fan favourites aren’t going anywhere.”

    Overcoming a tumultuous period

    veggie grill
    Courtesy: Veggie Grill

    Veggie Grill, which was founded in Irvine, California in 2006, has been a leader in the US plant-based foodservice sector ever since. The restaurant chain is known for partnering with vegan brands on innovative dishes, including Yo Eggs, Beyond Meat and TiNDLE Foods.

    But much like the overall vegan market in the country, the company has faced significant headwinds recently. While it currently has 17 locations, Veggie Grill boasted 29 only a few months ago. But a drop in post-pandemic office-worker footfall meant it had to cut over 40% of its foodservice footprint.

    “Instead of trying to continue to manage units that, without office traffic, would not be profitable, we determined it would be a better long-term move to right-size our fleet of restaurants,” Pillan explained to Food Dive in September. “This allows us to really focus on the restaurants where the economics are strong, continue to focus on innovating on the menu, and then grow into other locations based on this new world of how consumers really use fast-casual restaurants.”

    In 2021, it launched a second dining concept called Stand-Up Burgers, citing growing consumer demand. But this brand diverted Veggie Grill’s energy and did not turn the tide around for its quieter locations, as Pillan had hoped. He spoke of the difficulty of creating “just one great brand, let alone two”, adding that closing Stand-Up Burgers would allow the company to refocus on its core offerings. (Veggie Grill also operates vegan taqueria Más Veggies, which has 16 locations nationwide.)

    Veggie Grill’s struggle mirrors that of the wider plant-based industry, where major brands like Beyond Meat have faced continuous losses, while some have shut operations. And while one report revealed that foodservice sales for plant-based meat reached an all-time high in the US, pound sales still haven’t reached pre-pandemic levels, with restaurants like VeganBurg (San Francisco), Love.Life (Los Angeles), Souley Vegan (Oakland), Stalk & Spade (Minnesota) and Citizen Eatery (Austin) all closing down in 2023.

    But on the back of its Veggie Grill acquisition, Next Level Burger’s de Gruyter remains optimistic about the industry. “I believe in my bones that the exponential growth of the plant-based industry is an inevitability,” he told Green Queen. “We are on the right side of history, from climate change to human and planetary health, and the science is clear that the future of sustainability requires a shift toward eating plant-based. Our millions of guests served to date seem to agree, and we’re just getting started.”

    The post Next Level Burger Acquires Veggie Grill to Become North America’s Largest Fast-Casual Vegan Chain appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultured meat singapore
    8 Mins Read

    Singapore is renowned for its position as an alternative protein leader – a new study reveals how members of the general public as well as scientific experts feel about cultured meat, and its effects on general health and society.

    Soon, it will be three years since the Singapore Food Agency granted Eat Just’s Good Meat the world’s first regulatory approval for cultivated meat. It consolidated the island nation’s position as a flagbearer of food tech innovation and progressive policymaking.

    It has led to an influx of startups across all the alternative protein pillars, with Singapore being home to the highest number of companies across biomass fermentation (39%), cultivated (33%) and plant-based (21%) startups in APAC. In fact, at least 25 non-local companies have a presence in the city-state for R&D and business development, with 24% of all APAC alt-protein startups based here.

    This is according to industry think tank the Good Food Institute APAC’s State of the Industry report for 2023, which also highlighted how consumers in Singapore are the most sceptical of plant-based meat (alongside Malaysians). The country has the highest number of ‘rejectors’ as well, i.e. people who want to reduce their intake of meat alternatives.

    In a similar vein is a recent study published in the Plos One journal, which looked at how the public as well as scientific experts view cultivated meat in Singapore. It relied upon focus group discussions attended by 29 members of the public and 11 experts from research institutes and academia, with each session lasting about two hours.

    What the public thinks

    lab grown meat tasting
    Courtesy: Eat Just

    Public members discussed two main health benefits of cultivated meat: functional foods and higher food safety, with the nature of the product meaning it could be engineered to be more nutritious and healthier than conventional meat. Produced in bioreactors, cell-cultured meat is also thought of as cleaner and carries a lower risk of transmitting zoonotic diseases. Additionally, the general public believed that cultivated meat could provide expanded options for meat-eaters, while potentially being more wallet-friendly as increased demand would mean lower prices for conventional meat.

    In terms of societal benefits, food security was identified as a key benefit, especially given Singapore’s heavy reliance on imports – over 90% of its food supply comes from other countries. Cultured meat can help the country grow its own meat and become more self-sufficient, all the while diversifying its food sources, and mitigating supply chain vulnerabilities. It could help address food shortages and malnutrition too.

    This, in turn, would bring benefits to the economy, with reduced meat imports, increased foreign direct investments and more jobs being mentioned as three key aspects. Plus, there’s the land use question: GFI analysis reveals that cultured meat grown via renewable energy needs 95% less land than conventional meat. As a land-scarce nation, public participants said cultured meat can alleviate this challenge, further noting wider environmental positives, alongside animal welfare benefits.

    Despite the idea that cultivated meat could help avoid zoonotic diseases and be a cleaner food source, many expressed concerns about the long-term effects of these novel proteins on human health, with apprehensions stemming from the use of additives and preservatives, doubts over nutritional deficiencies, as well as a perceived naturalness. Others are unsure about the science, processing methods, and regulations governing its production. And for many consumers, price is a key barrier, calling it the primary factor influencing their purchasing decisions.

    There were also worries about health effects at a societal level, with questions raised around the transparency and qualifications of cultured meat suppliers, as well as the overconsumption of these proteins, which was likened to high diet soda intake. Finally, resistance from religious communities was identified as a potential societal risk too, as certain racial and ethnic groups could find cultured meat adoption challenging. There is a need for relevant certification to enhance acceptance, as has been the case with cultured meat’s halal certification.

    Mirte Gosker, managing director of the Good Food Institute APAC, compares this situation to the shift to electric vehicles (EVs). “For EVs, initial market hesitations surrounded vehicle costs, battery range, and concerns about a lack of available chargers, which consumers worried could affect how reliably they can get from place to place,” she explains. “Those are challenges that EV producers, researchers, and governments all took seriously and began investing in solutions to mitigate, which has helped alleviate consumer hesitation in many markets.”

    She adds: “There will be a long learning curve as consumers weigh how cultivated meat could potentially fit into their lives with minimal disruption to their existing day-to-day practices.”

    What scientific experts think

    uk sustainable proteins
    Courtesy: Shiok Meats

    In terms of cultivated meat experts, there were two main upsides for personal health: individual health benefits and increased food options. There was talk about how cultured meat could be improved with certain bio-nutrients and mitigate risks traditionally associated with animal meat, such as pesticide exposure. The experts echoed the public’s point about an expansion of choices, providing consumers with a chance to “diversify our diet”.

    When it comes to societal benefits, the predominant topic of discussion was food security, with experts viewing it as a significant advantage of cell-based meat. These proteins can offer stability during supply chain disruptions and ensure the continuity of food production, becoming “a valuable benefit for society”.

    However, the experts did raise concerns about personal health risks, with some feeling the tech is still immature and more long-term research is necessary. Gosker explains that it is “a professional requirement for scientific experts to have questions, especially for a new technology like cultivated meat”. She points to the safety assessments made by the FDA in the US, the FSA in Singapore and the FSANZ in Oceania, as well as a 2023 UN FAO report that concluded: “The food safety risks of [cultivated] meat are similar to those of conventional meat, and they can be contained through proper handling and testing as with conventional meat.”

    “In the study, the open questions outlined by scientific experts – which were outnumbered by the potential benefits they noted for food safety and security – mostly pertain to market acceptance and driving down the costs of cultivated meat production through investment and innovation,” she tells Green Queen. “These are anticipated growing pains and challenges that GFI’s global teams are proactively working to resolve through technical guidance and open-access R&D funding, but there is also a clear need for governments around the world to play a much larger role.”

    There were affordability considerations at play as well, as cultured meat products are much more expensive than their conventional counterparts, which is a major barrier to widespread adoption and acceptance. Investment risks were brought up as well by the experts in focus groups, calling the industry “challenging” and a “commercial liability”, and noting that most vegetarians would not be inclined to eat cell-cultured meat.

    Speaking to this, Gosker explains: “Just as the clean energy transition requires and deserves public investment, so does our transition to alternative proteins. For perspective, the cultivated meat sector has received – over the course of its entire history as an industry – less than $3B in global investment, 98% of which have been equity investments across more than 100 companies. That is less than the cost of one single EV battery plant. This illustrates just how early in the scale-up and cost-reduction processes the industry is at this stage and how much more room it still has for growth.”

    Differences, similarities and misconceptions

    lab grown meat singapore
    Courtesy: Eat Just

    Both the public and experts displayed similarities as well as differences in their perception of these novel foods. For example, both sets of focus group participants agreed that cultured meat presents personal health benefits, expands food options, and ensures food security. Similarly, they expressed concern about long-term health risks and affordability.

    But the general public held a much broader view of societal risks and benefits compared to the experts, who did so for personal health risks. For instance, when it came to the societal aspects, the general public mentioned benefits for land use, animal welfare, and the Singapore economy, as well as risks around public health and potential resistance from certain racial and religious communities – ideas not mentioned by the experts, highlighting the key considerations of consumers.

    It’s a topic GFI APAC’s industry-wide surveys have highlighted, given that huge swathes of Asia’s population adhere to such religious standards. “It is essential for religious bodies and third-party certification agencies to work closely with regulators and industry stakeholders to determine how cultivated meat and seafood producers can best align with their requirements,” says Gosker.

    The study also exposed some misconceptions surrounding cultivated meat. Some members of the public associated these proteins with plant-based meat. And while they thought of cultured meat as environmentally beneficial, experts were more sceptical due to a lack of sufficient scientific evidence. “Open-access research publications provide increased transparency about the cultivated meat production process, which could be beneficial in clarifying for consumers how novel foods get to their plate,” says Gosker.

    “Public information campaigns by trusted government agencies and experts can be very effective in dispelling misinformation and educating consumers about the many health benefits of cultivated meat,” she adds.

    Key questions lie for cultured meat in Singapore

    cultivated seafood
    Courtesy: Umami Bioworks

    “In previous consumer perception studies, many Asian consumers have expressed a strong desire to try products that they perceive to be innovative or deliver added values not previously available to them,” says Gosker. “This could give a boost to brands that use novel ingredients and formulations, such as hybrid products that combine ingredients from plants, microbes and cultivated animal cells to create flavourful and nutrient-dense products and ingredients.

    “Such products will have a much easier time achieving price parity in the short term, while scientists continue to refine techniques for cost efficiency on fully cultivated products. Not surprisingly, Singapore has proven to be an early global leader in advancing the hybrid protein space.”

    So, where does that all leave us? Gosker says the study is a useful blueprint for how similar research can be conducted in other APAC countries. She also mentions the importance of tackling food neophobia, and how producers and governments can increase consumer confidence in cultivated meat. Many of these steps were highlighted in a landmark report by the UNEP published during this year’s COP28.

    Ultimately, she notes, the question is: “Can cultivated meat deliver all of the flavour, value, and nutrition that consumers currently get from conventional meat? If it can, and the products come with clearly communicated benefits like a complete absence of microplastics and reduced risk of transmitting zoonotic disease, many consumers will see the value in making the switch.”

    The post How Do Singapore’s Consumers & Experts Feel About Cultivated Meat? appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based meat thailand
    7 Mins Read

    Two-thirds of Thailand’s population wants to eat less meat over the next two years and replace it with plant-based alternatives, according to a new survey. Health and nutrition are the main motivators, while price and availability remain key barriers.

    While three-quarters of people in Thailand eat meat and 18% are already reducing their intake, two-thirds are hoping to cut their consumption of animal proteins in the next two years, according to a new survey conducted by Madre Brava through Northstar/HarrisX.

    Polling more than 1,500 consumers in Thailand, the research found that respondents in Thailand – only 1% of whom are vegan and 2% vegetarian – would like to replace meat with either traditional plant proteins (44%) or novel alternatives (29%), as well as a mix of both (28%). And health is the primary driver for this decision, followed by the environment and animal welfare.

    Environmental issues less concerning for Thai consumers

    thailand meat consumption
    Courtesy: Madre Brava

    The research revealed that awareness of both traditional plant proteins (like tofu, seitan, TVP and beans) and meat alternatives is high, with 72% familiar with the former and 43% with the latter. Similarly, 39% have heard of vegan seafood, despite a lower number of people intending to reduce conventional fish consumption over the next two years (49%).

    Among the consumers who have tried alternative proteins (89%), 41% are looking to increase their intake of these products, while 16% want to reduce it. Of the 11% who haven’t eaten alt-proteins, 63% want to up their consumption.

    Health is paramount for Thais, with both negative and positive associations of alt-proteins highlighting this factor: 63% believe meat alternatives are healthier, but 70% find them too processed. Price and taste are key too, with 64% associating them with a higher cost than animal-derived meat and 56% saying they don’t taste as good.

    “From the latest numbers, it is clear that Thai consumers are a group that places high importance on health compared to many other countries, and are aware that reducing meat and consuming plant-based protein instead will have a positive effect,” said Jacques-Chai Chomthongdi, Southeast Asia director at Madre Brava.

    “This coincides with environmental imperatives, especially climate change, due to the high greenhouse gas emissions of animal protein production,” he added. It’s something echoed by Thailand’s consumers, with 72% calling plant-based meat better for the environment than its conventional counterpart.

    thailand deforestation
    Courtesy: Madre Brava

    But despite that, environmental issues are a less pressing concern for Thai consumers than health and wellbeing, poverty, and the cost-of-living crisis. And when it comes to climate change, respondents see deforestation (69%) and plastic use (52%) as the main causes, with only 13% finding industrial meat as a major driver. This is because four in 10 Thai people don’t know a lot about the animal agriculture industry, which is responsible for 11-19.5% of global emissions.

    The survey also compared Thai attitudes towards meat-eating with global markets (UK, France, Germany, US and Brazil), finding that the average number of people who believe they’ll reduce or stop eating meat in the next two years is 46%, versus 67% for Thailand. Conversely, while only 9% of Thai people say they will not be eating alt-protein in this timeframe, it’s much lower than the international average of 27%.

    Among the 33% of survey respondents who don’t intend to cut their meat consumption, around a third say it’s because meat-eating is normal and ubiquitous, and necessary for our health. A further 18% say it’s natural (“humans have been doing it forever”), and 14% find it pleasurable. This is still, however, lower than the global average, where 17% say it’s normal (versus 32% in Thailand), and 32% call meat-eating nice.

    Health the largest driver of alt-protein consumption in Thailand

    vegan in thailand
    Courtesy: Madre Brava

    The research pinpointed 18 drivers of consumption of alt-proteins, grouped into eight themes. These were health and nutrition (they’re healthier and safer with accurate nutrition info on packaging), environment (they’re less harmful and emit fewer GHG emissions), farmer welfare (they can benefit local and Indigenous producers more), animal welfare, price, sensory attributes (they taste, feel, look and smell just as good as conventional meat), convenience (they’re easy to cook and come in diverse formats), and availability (they can be found at local stores, supermarkets, street vendors, online services, as well as restaurants).

    Health and nutrition were the most influential factors, with 57% finding that alt-proteins are better for their health than animal-derived meat, 48% saying they’re safer and eliminate the risk of bacterial infection, and 32% calling on-pack nutritional info accurate and trustworthy. In contrast, sensory qualities and availability represent the lowest growth drivers for consumption, with only 9% likening their texture to conventional proteins and 8% finding them easily available in convenience stores, supermarkets and street markets. In fact, only 1% and 2% say they smell and look the same as animal proteins, respectively.

    madre brava
    Courtesy: Madre Brava

    In terms of consumption barriers, the research identified 15 factors grouped into seven categories: health and nutrition (they aren’t as nutritious or natural, are highly processed, or people would rather eat whole plant foods), farmer welfare, lack of information (people don’t know where to buy them, how to incorporate them, or just don’t know enough about them), price, sensory aspects (they don’t taste or feel nice or resemble like conventional meat, or respondents don’t want them to replicate animal proteins), variety, and availability.

    Once again, health and nutrition are influential factors – 47% would rather eat plant proteins like pulses, legumes and whole grains, just as 31% find meat alternatives too processed. Price is also a deterrent, with 47% believing they’re too expensive. On the other end of the spectrum, only 3% say they don’t want alternative proteins to replicate their conventional counterparts.

    “If alternative proteins can be made cheaper [and] people have easier access, [they] will become part of the menus of a la carte restaurants,” said Chomthongdi. “People who want to eat food that still tastes like meat can order alternative proteins or even mix alternative proteins with meat, which will have better results than eating meat alone.”

    Thais support tax cuts for alt-protein

    thailand vegan survey
    Courtesy: Madre Brava

    Madre Brava’s research further revealed that meat reduction is much more preferential than elimination altogether. Half of Thai consumers are likely to eat more whole foods or swap 50% of their meat intake with traditional plant proteins and meat alternatives, while 40% would switch half of their meat consumption to alt-protein (which can bring tremendous environmental benefits). In contrast, only 13% say they would completely stop eating meat.

    Finally, the survey measured attitudes towards 14 potential policies across five themes. This included regulation of alt-protein production (for major food companies) and consumption (requiring more supermarket/fast-food options, public procurement in schools, and mandating retailers to align with WHO guidelines), consumer awareness (mandatory eco-labelling, national guidelines on climate impact, public education on the harms of industrial meat, and school curriculums on meat and alternatives’ impact), taxation (increased tax on animal meat, reduced levies on alt-proteins), and investment (for alt-protein R&D, farmer transition, and startups and SMEs in the space).

    The latter garners strong support from Thai consumers, with 72% and 69% backing investment for farmer transition to new jobs and eco-friendly practices, respectively. A reduced tax on alt-proteins was also supported by 70% of respondents, while a higher surcharge on animal-derived meat was only chosen by 23%. In fact, an increased tax on conventional meat was the most opposed policy intervention, with 71% arguing against it.

    “If the government has a policy to seriously support the production of plant-based protein and alternative protein, both for domestic consumption and export, it would be able to correspond with the direction of both the domestic and export markets,” said Chomthongdi.

    “Thailand has food technology, and we are a top player in the world, especially when compared to our population and country size,” he added. “Therefore, if you want to develop further in any area, the existing potential should be considered, along with changes and needs at the international level as well.”

    The post 67% of Thai Consumers Want to Eat Less Meat and More Plant Proteins For Health appeared first on Green Queen.

    This post was originally published on Green Queen.

  • is virat kohli vegan
    5 Mins Read

    The Good Food Institute (GFI) India has conducted a first-of-its-kind survey on consumer awareness, adoption and purchase behaviour for vegan meat and dairy in India. Here are 12 key takeaways.

    Two months after publishing its first State of the Industry report for the Indian alt-protein market, GFI India has followed up with a survey that provides a glimpse into how consumers think about plant-based meat and dairy.

    The State of the Industry report revealed how vegan dairy reigned supreme, with alt-meat showing some promise. India’s international presence was also on the rise given the amount of export activity, while government support has been encouraging too.

    GFI India aimed to identify the profile of the Indian vegan consumer through a collaborative study with Kantar World Panel, looking at who was likely to regularly purchase alt-meat, dairy and eggs, as well as pay more for these products. It is this survey that the think tank is publishing in full now, covering 2,535 Indians aged 24-60 and earning over ₹50,000/$600 per month.

    Here are 12 key takeaways from the report:

    1) Awareness about plant-based meat and dairy is higher in certain quarters

    india plant based survey
    Courtesy: GFI India

    Nearly half of the Indians surveyed are aware of plant-based dairy, and 27.5% know about meat alternatives. Awareness about these products is highest in metro cities and among those earning between ₹100,000/$1,200 and ₹150,000/$1,800 per month. The demographic is similarly skewed for vegan dairy too.

    2) Social media drives consumer awareness

    For people who are familiar with plant-based alternatives at an “unaided level”, the internet is the biggest driver of awareness, with social media platforms and website ads making up 50% and 44% of the sources for vegan meat and dairy, respectively. Word of mouth is also strong, but print ads and store posters are the least convincing sources.

    3) Vegan product trials are low

    Despite the relatively high amount of awareness, there’s still some way to go when it comes to adoption. Of those who are actuated with vegan alternatives, 23% have tried milk analogues, while only 11% have given alt-meat a shot. But 82% of Indians who have bought plant-based milk in the last six months say they’ll consider buying it again, with a similarly high figure (72%) for vegan meat too.

    4) Trying one category paves the way for the rest

    The GFI-Kantar survey revealed that 40% of respondents who tried meat analogues purchased vegan dairy as well, with 10% doing so the other way round. “Among the plant-based meat, dairy and egg [categories], plant-based dairy is the strongest entry point into the consumer’s household,” the report read. “Once consumers try plant-based dairy, they experiment with other products within the plant-based category.”

    5) Purchase intent is high for both meat and dairy analogues

    gfi india
    Courtesy: GFI India

    Of the households familiar with plant-based dairy, 43% intend to buy a product from the category again, with higher-income groups (earning over ₹100,000/$1,200 per month) and younger people (aged 25-44) showing more promise here. In terms of meat, this figure stands at 33%, with 42% of non-vegetarians likely to meat alternatives again.

    6) Supermarkets rule e-commerce

    Despite the boom in online shopping, when it comes to food, supermarkets are king for Indians. 57% of households bought alt-meat products from supermarkets, compared to 26% purchasing them from e-commerce platforms. This was in even starker contrast for vegan dairy: 65% in supermarkets, 18% on e-commerce.

    7) Chicken is the name of the game

    All of the top nine alt-meat products tried by Indians centred on chicken. Chicken seekh kebabs have been sampled by 26% of Indians – the most tried meat analogue – followed by popcorn chicken (20%), and chicken samosas and biryani (17% each). Meanwhile, 72% of these consumers purchased animal-derived meat products too.

    vegan survey india
    Courtesy: GFI India

    8) Soy milk is the most common, but almond is catching up

    As the original (and cheapest) milk alternative, soy milk has been trialled by 80% of the respondents, with almond milk falling not behind at 55%. 39% of Indians have sipped oat milk or eaten tofu too. In terms of vegan cheese, 54% of respondents have tried it. Plus, 89% of alt-dairy consumers also buy conventional dairy items.

    9) Nutrition, health and social factors dictate alt-meat consumption

    Having a good amount of protein is the number one factor driving Indians towards plant-based meat, with nearly half (47%) citing it. Convenience (33%) and easy cooking and cleaning (30%) are similarly important. But the largest barrier deterring consumption of these products is that other family members aren’t keen on trying them, holding 33% of consumers back. For 24%, these products aren’t relevant.

    10) Protein, health and affordability key for vegan dairy adoption

    Protein content is most important to Indians (52%) when it comes to alt-dairy too, highlighting a gap in messaging and marketing around plant-based analogues. For 43%, the fact that they’re healthy is key. On the other hand, over a quarter of Indians (27%) find these products too expensive, while 25% say an exclusively e-commerce presence is a hurdle, reiterating Indians’ reluctance to buy groceries online.

    plant based milk india
    Courtesy: GFI India

    11) Health and nutrition remain paramount for Indians

    It is general consensus that for Indians, health is the biggest driver for vegan food consumption (over environmental or animal welfare reasons). This is reflected by GFI India’s poll, which shows that being healthy and nutritious is important for 64% and 60% of alt-meat consumers, and 66% and 58% of plant-based dairy users, respectively.

    12) Taste is a huge barrier for repeat purchases

    As in other countries, flavour carries a huge influence on Indians. Poor taste attributes (and high costs) deterred many from buying plant-based meat and dairy again, with texture and dryness also cited as reasons for alt-meat. Meanwhile, ‘naturalness’ and the addition of artificial flavours and preservatives are other reasons here. Finally, not being compatible with coffee and/or tea is another issue, exhibiting consumers’ need for more barista-friendly milk alternatives in India.

    “To encourage trial and repeat purchases, it is crucial for manufacturers to focus on the trifecta of taste, affordability and convenience,” says Rajyalakshmi G, markets and consumer insights advisor at GFI India. “Like any new category, initiatives, including sampling, online campaigns, social media engagement, and strategic retail displays, can contribute significantly to greater awareness and broader adoption. Our goal is to empower manufacturers and industry players with essential consumer insights that can drive the advancement of the sector in India.”

    The post What Do Indians Want From Vegan Food? New Survey Reveals Sector Challenges & Potential appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vfc chicken
    4 Mins Read

    After a year of acquisitions and continued sales growth, VFC Foods has rebranded to the Vegan Food Group with the aim of becoming “a vegan Unilever”, as it plans further deals and expects sales to hit £25M in 2024.

    UK plant-based meat company VFC, which began as a challenger brand making vegan fried chicken in 2020, has changed its name to the Vegan Food Group (VFG) as it aims to accelerate its mission of becoming a global food leader.

    It comes after a year of remarkable growth for the brand, which included the rescue of Meatless Farm from administration as well as the acquisition of pie company Clive’s Purely Plants. Now, it’s setting on a journey to become “a vegan Unilever”, with co-founder Matthew Glover expected to take a more hands-on role as the firm’s chief mission officer.

    Doing well in a stagnating market

    vfc clive's
    Courtesy: VFC

    Launched in 2020 by Adam Lyons and Glover (who also co-founded Veganuary), VFC emerged as a plant-based fried chicken challenger with wacky, bold marketing. Three years in, the brand has witnessed strong sales that have allowed it to expand its portfolio of products and offerings, which has ultimately evolved into what is now VFG.

    In 2023, the group rescued fellow vegan meat maker Meatless Farm from the brink of bankruptcy, purchasing the latter in a £12M deal for its UK operations (VFC paid just a small portion of the sum, keeping the brand assets intact). This was followed by the acquisition of Clive’s Purely Plants in October, which positioned VFC as “a formidable player” in the market, according to CEO David Sparrow. “With three strong brands experiencing substantial growth, we are well-positioned to further penetrate the retail and foodservice sectors in the UK and Europe,” he said at the time.

    Highlighting VFC’s vast portfolio, he added: “What excites us the most is the diverse range of products we can offer consumers, from enticing meat alternatives to wholesome and delicious vegetable-based options, making us one of the most diversified players in the category.”

    Last year also saw VFC’s sales value grow exponentially by 199.3%, according to NielsenIQ data for the Grocer’s Top Products survey. Despite this, it represents a fraction of the overall UK meat-free market, which itself experienced a slide in a cost-of-living-hit market. Meat alternatives were among the worst-performing product categories in the country, with sales declining by £38.4m, and volumes down by 4.2%.

    Companies like Plant & Bean, LoveSeitan and VBites have collapsed, while Nestlé and Heck have withdrawn products from their meat-free offerings. “It’s clear that, whilst it will see continued growth and demand, the level of early capital and emerging brands has saturated the space,” Sparrow told Green Queen in September. “Consumer-led brands that stay true to their core values will weather the storm to create strong businesses.”

    ‘A vegan Unilever’

    vegan food group
    Courtesy: The Vegan Food Group

    With the rebrand, VFG wants to become a leader in the global food space, with Glover set to work more closely with the management team. “With consolidation required in the plant-based space, and early signs of a rebound, the Vegan Food Group is well positioned to capitalise on market conditions and supercharge growth in the UK and Europe,” he says.

    The food group has laid out a strategy echoing that of international food giants, focusing on consolidation with “streamlined operations, cost efficiencies, and a robust market presence”. “Imagine a ‘vegan Unilever’, but with the majority of future profits being donated to effective animal charities and diet change initiatives – that’s what we’re creating at the Vegan Food Group,” explains Glover.

    By incorporating multiple brands, VFG hopes to tap into collective strengths and optimise supply chains to bolster innovation and set new benchmarks. The brand, which now boasts 80 SKUs across 21,000 points of sale in the UK and the EU, now anticipates sales reaching £25M in 2024. And earlier this month, it released a new line of frozen ready meals (fried rice and curry), as well as chilled chicken sausages and mince made from pea protein.

    The new identity signals a “crucial milestone” in the company’s strategy, according to Sparrow. “We are already one of the most diversified players in the category with VFC, Meatless Farm and Clive’s under our umbrella, but it won’t stop there,” said the VFG chief. “We are actively reviewing strategic acquisitions to add to the group in 2024, building upon a successful 2023 trading year.”

    The post From VFC to VFG: UK Alt-Meat Maker Rebrands with Aim to Become ‘Vegan Unilever’ appeared first on Green Queen.

    This post was originally published on Green Queen.

  • future food quick bites
    6 Mins Read

    In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Oatly’s first new US products in five years, Emirates’ vegan push, and a massive amount of UK news coinciding with Veganuary.

    New products and launches

    For the first time in five years, Oatly has expanded its product portfolio in North America, with two new SKUs catering to specific consumer needs: Unsweetened and Super Basic. The former contains a proprietary oat blend with 0g of sugar, while the latter only has four ingredients (including citrus fibre upcycled from the juice industry).

    oatly super basic
    Courtesy: Oatly

    In more Oatly news, the oat milk giant has widened its US footprint via a distribution agreement with coffee chain The Coffee Bean & Tea Leaf that will see the former’s Barista Edition be available at over 180 of the latter’s stores nationwide.

    Another brand growing its presence in the US is South Korea’s Unlimeat, which has opened an online D2C store for its meat alternatives.

    Speaking of Asian producers, Hong Kong-based Omni is debuting its Plant-Based Teriyaki Bao Buns in the freezers of Albertsons, Safeway, Pavilions, Vons, Acme Markets, Randalls, Tom Thumb, Jewel-Osco, Star Market, and Shaw’s in the US.

    In the pet food realm, PawCo Foods has unveiled two AI-powered vegan dog food products, with a first-of-its-kind shelf-stable plant-based meat meal, as well as a premium fresh offering with postbiotics and fermented protein.

    Germany’s national rail company Deutsche Bahn, meanwhile, is doubling down on its vegan focus with a noodle stir-fry featuring Happy Ocean Foods’ soy-based shrimp, available onboard its train nationwide.

    greggs vegan steak bake
    Courtesy: Greggs

    In the UK, bakery chain Greggs has relaunched its famous Vegan Steak Bake, two years after discontinuing the product due to unprecedented demand straining supply. It is available from January 4 for a “limited time only”.

    In London, Le Petit Beefbar has witnessed a sharp uptick in plant-based steak sales. The Chelsea steakhouse says its Redefine Meat steak frites dish has gone up from 1% of total weekly sales to 45%.

    Slovenian whole-cut vegan meat producer Juicy Marbles has expanded its UK presence with a long-term deal with Tesco, launching its soy protein steaks for £9 per two-pack in over 350 stores.

    French food tech startup La Vie has penned an exclusive agreement with Tesco as well, which will see its plant-based ham available on the retailer’s shelves in regular and smoked variants for £3 per 100g.

    In another Tesco exclusive, plant-based meat brand THIS has released a new vegan chicken breast offering, retailing at £3.50 for a pack of two. Additionally, it has launched a frozen beef mince SKU in Morrisons.

    British startup Greenwood Foods has released its Soak’d Oats bars in all 29 Costco stores in the UK, as well as locations in Sweden and Iceland, after celebrating its millionth sales four months post-launch.

    Tempeh startup Better Nature has jumped on the Veganuary bandwagon with a new Smoky Tempeh SKU (which is seasoned with smoked salt). It’s available at Asda, Tesco, Lidl, Whole Foods Market and Planet Organic.

    vegan news
    Courtesy: Better Nature

    UK snack giant Walkers has launched a limited-edition Unbelievable! Vegan range of crisps for Veganuary in Grilled Cheese Toastie, BBQ Pork Ribs and Flame Grilled Steak flavours. While many of its existing offerings happen to be vegan, this is the first time the producer is marketing its innovation as such.

    Also in the UK, plant-based ingredients manufacturer Marigold has introduced a wholegrain Popcorn Plus SKU featuring its Engevita nutritional yeast. It’s available at independent stores for 99p per 20g.

    Continuing with the UK’s Veganuary boom, vegan chicken marker VFC and recipe kit startup Grubby have collaborated to add three new recipes – Crispy Chicken Burger, Korean Fried Chicken and Chicken Katsu Curry – to the latter’s menu. The link-up will provide five new recipes this year.

    British vegan ready-to-eat brand Pollen + Grace has launched three new ready meals for Veganuary. The Rich Aubergine & Lentil Moussaka, Saag Aloo Potato Pie, and Thai Red Vegetable Curry retail from £4.95 to £5.50 per 400g and are available in supermarkets across the UK.

    Vegan egg and aquafaba brand OGGS has launched Mega Caramel Cupcakes in the UK too, updating its packaging with ‘Cruelty-Free Cakes’ after its research showed a consumer awareness gap around eggs and animal welfare.

    Another British sweet treat maker, Mummy Meegz has introduced Chickee Eggs, a plant-based chocolate SKU inspired by the Cadbury Mini Eggs. The new product comprises vegan milk chocolate eggs wrapped in a crunchy shell.

    emirates vegan
    Courtesy: Emirates

    Elsewhere, UAE flag carrier Emirates is expanding its vegan offerings (which number over 300) after a 40% year-on-year rise in vegan meal consumption in line with passenger volumes.

    And B2B gourmet food producer Classic Fine Foods has released the CFFALT Recipe Book, created by chefs and collaborators in seven markets. The book has a diverse range of vegan recipes and hopes to showcase the company’s commitment to sustainable gastronomy through its alt-protein platform, CFFALT.

    Policy, funding and facilities

    British oyster mushroom protein producer Myco has moved into a 20,000 sq ft site in Leeming Bar, North Yorkshire. The company, whose protein is called Hooba, aims to turn it into a vertical farming unit, and create nearly 70 new jobs.

    In Denmark, new food tech VC Kost Capital has announced the first close of its €25M target fund with the Export and Investment Fund of Denmark. The investment firm will look to pre-seed and seed B2B startups focusing on the future of food, having previously backed Äio, Nūmi and Nutrumami.

    In sadder news, Catalan B2B plant-based food producer RIP Foods has ceased operations, citing funding challenges, category scepticism and the giant power of the animal agriculture industry.

    baltimore mayor
    Courtesy: Sandra Hungate/LinkedIn

    Meanwhile, Baltimore has become the first US city to declare January as the official month of Veganuary, with mayor Brandon M Scott openly promoting plant-based diets for environmental, health, economic, and animal protection reasons.

    A new Japanese book, Future Outlook for Cellular Foods, looks into the challenges faced by the country’s cultivated meat industry, and how they can be overcome through tech and social initiatives.

    Awards and events

    After pledging to step up its plant-based focus, Prince William’s Earthshot Prize has seen vegan charity GenV nominate Brazilian investor platform Vegan Business in the Protect and Restore Nature category for 2024. The winners will be announced in November.

    A team of students from the National University of Singapore has won the top prize of $3,000 in ProVeg International’s APAC Food Innovation Challenge 2023 for its allergen-free vegan shrimp product, Keepin’ it Shrimple.

    Finally, VeggieWorld & New Protein China, which is usually a single trade fair for all things plant-based and alt-protein, has now decided to separate the lifestyle exhibition from the professional forum (respectively) into two events after “studying the current domestic and international” trends in the industry.

    The post Future Food Quick Bites: Bustling Britain, Super Basic Oat Milk & A Vegan Flag Carrier appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 4 Mins Read

    An interview with former TiNDLE Foods CEO Andre Menezes, who stepped down from the company in late December, about his biggest learnings from his rocketship journey.

    Just before the winter holidays, plant-based chicken startup TiNDLE Foods announced that co-founder Andre Menezes was stepping down as CEO, and co-founder and Executive Chairman Timo Recker would take over in his stead. Recker had previously held the position from July 2020 to May 2021. In a press statement, TiNDLE said that Recker’s extensive European market experience, specifically in Germany where TiNDLE is seeing significant growth, and with his former plant-based meat company LikeMeat.

    Menezes, a Brazilian native with over a decade of experience in the food industry and who previously worked with meat giant JBS, originally started out as COO and Co-Founder.

    Under Menezes’ tenure, TiNDLE grew from one meat alternative product to a complete range of patties, nuggets, tenders, wings and more, presence in over 10 global markets including significant launches in the UK, Germany and the US, retail launches at thousands of stores, dozens of foodservice parnerships and a plant-based dairy startup acquisition.

    “I am incredibly proud that in only two and a half years, our team grew the business from an early concept in Singapore to bringing our foods to some of the largest markets in the world, while establishing a healthy business model and strong financial position that will support further growth,” he said in a statement.

    As he begins a new chapter, we asked Menezes to reflect on his TiNDLE experience, what he is most proud of, what he wishes he’d done differently and what can plant-based brands do better.

    Q: Why did you decide to step down as CEO amid significant growth? 

    Andre Menezes: My decision to step down as CEO was made in conjunction with Timo and other shareholders, considering the future trajectory of TiNDLE Foods. Despite our significant growth and strong financial health, with Timo relocating to Germany—a market where he has considerable experience—we agreed he is better positioned to accelerate our growth even further while leveraging the great fundamentals we have built over the past years. With a solid foundation, a globally recognized brand, a lean cost structure, and a strong commercial pipeline, I am confident the company will continue to thrive.

    Q: What are you most proud of from your time at TiNDLE? 

    Andre Menezes: Reflecting on my tenure at TiNDLE Foods, I am immensely proud of our robust financial status, positive unit economics, and a burn rate that’s been greatly reduced. Our infrastructure is strong, we’ve become a globally respected tier 1 brand, and we’ve seen accelerating growth each quarter. Notably, our 2023 volumes more than doubled from the previous year with much leaner expenditures, providing us with a significant runway of over 7 years, which effectively allows us to become profitable. But beyond these figures, it’s the team we’ve built—talented, dedicated, and aligned with our mission—that truly fills me with pride. Their efforts have enabled us to introduce our products to major markets worldwide rapidly—a rarity for any food business. This journey, although short, has made a significant impact and set a sustainable path for the future.

    Q: Do you have any regrets? Can you share one thing you wish you’d done differently? 

    Andre Menezes: I view our past actions as learning opportunities, not regrets, and I avoid the trap of being a “hindsight genius.” I am proud that our team did the best we could at every step, considering what we knew and the context we were in. However, advising companies now, I’d recommend a more incremental growth approach. The market hasn’t evolved as quickly as expected, so setting more conservative growth expectations would likely lead to similar outcomes with fewer resources. Back in 2020/21 when we set our strategic plan, the fast-paced category growth and liquid capital markets demanded rapid transformation into market leaders. This scenario has since shifted to a marathon focusing on financial sustainability and profitability.

    Q: What are your biggest learnings from the journey? 

    Andre Menezes: My time at TiNDLE Foods taught me never to underestimate the difficulty of changing consumer behaviour on a societal level. Purchase decisions are complex, driven by emotional and habitual factors, not just logic. Furthermore on the business side, while ambitious goals are exciting and essential, a gradual and measured approach is key, especially in challenging markets when you are reliant on purchase decisions of hundreds of clients and millions of consumers. This approach ensures the efficient use of resources, while not losing sight of a big bold dream. These learnings have profoundly influenced my approach to business strategy and consumer psychology.

    Q: What can plant-based brands do better, given a challenging environment for the sector? 

    Andre Menezes: The plant-based sector has grown rapidly but now faces a critical point where it must evolve. Reassessing innovation in product development and avenues to accelerate consumer education is imperative. Our ability to capture consumer imagination with exciting, delicious products and to reinforce the public’s understanding of the category’s benefits is vital for the next phase of growth.

    Q: What’s next for you in 2024? 

    Andre Menezes: My immediate focus is on supporting Timo and the team during this transition, ensuring minimal disruption. Looking ahead, I’m excited to use my diverse professional experience to assist other companies, founders, and funds on their paths. Having worked across various sectors and continents, I bring a unique perspective to business challenges and opportunities. I aim to guide and support others toward efficient goal achievement, helping them avoid the pitfalls I’ve faced and contributing to their success in a rapidly evolving business landscape.

    The post Andre Menezes on Leaving TiNDLE, His Proudest Achievement & What Plant-Based Brands Can Do Better appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 4 Mins Read

    TiNDLE Foods, the food tech behind the hit plant-based chicken alternative, is making its retail debut in Switzerland. 

    TiNDLE Foods, the Singapore-headquartered global vegan meat brand, has made its way to Switzerland. Launching exclusively on the shelves of supermarket chain Coop, shoppers in the country will now be able to purchase the brand’s range of plant-based chicken products at 440 stores nationwide, as well as via the retailer’s online platform. 

    A number of the brand’s fan favourites will be found on shelves, including TiNDLE Burgers, Crispy Fillets, Nuggets, and Wings. The 100% vegan range is made using soy and wheat protein and packs 17 grams of protein and 8 grams of fibre per 100-gram serving. These will be sold for RRP 5.95 CHF, with the exception of Nuggets, which retail for 4.95 CHF. 

    When asked whether TiNDLE will also roll out in Swiss restaurants, the food tech told Green Queen that at the moment, they are remaining “focused on the retail category for now”. 

    The launch comes in time for Veganuary, the global movement that challenges participants to go vegan for the first month of the new year for animal welfare, sustainability, and health reasons. 

    As part of the Veganuary campaign, TiNDLE said that there are 2 discount promotions until the first half of the month (Burgers, Crispy Fillets, and Wings retail for 5.35 CHF and Nuggets are 4.45 CHF) and in the final week of January, there will be a 25% discount on the whole range. 

    tindle tenders
    Courtesy: TiNDLE Foods

    Vegan products are part of Coop’s sustainability plans

    The launch of TiNDLE Chicken is part of the retailer’s larger sustainability plans, including its goal to reduce its environmental footprint by 2026. As part of its strategy, the supermarket giant is introducing a number of new “sustainable product angles”—one of which is meat substitutes like TiNDLE. 

    “We are continually monitoring the market, along with the latest trends and plant-based products that are being developed. Not only are TiNDLE’s chicken products innovative, but they are in line with what consumers are looking for and are the ideal addition to our range of vegan products,” shared product purchasing manager for vegan and vegetarian alternatives at Coop, Martin Stutz. 

    The four products launched at over 400 stores nationwide and via the retailer’s online channel, Burgers, Crispy Fillets, Nuggets and Wings, are all convenient alternatives designed for consumers to prepare within minutes. 

    According to Coop, many of its shoppers are looking for grocery-ready meat alternatives, with 63% of Swiss consumers actively reducing meat consumption in its latest poll findings. Coop also saw its own meat substitute category grow by 350% over the last 3 years. A MACH Consumer study revealed that most Swiss consumers who purchase meat alternatives eat animal meat regularly.

    “Introducing TiNDLE to the Swiss market is an important step for us, as the country is a global leader when it comes to sustainability and preservation, with long-term goals to reduce carbon emissions,” commented TiNDLE Foods senior vice president of business development Marc Sohier. 

    vegan chicken nuggets
    Courtesy: TiNDLE Foods

    TiNDLE’s worldwide takeover

    Since 2022, TiNDLE has rapidly expanded its retail footprint, starting with its first-ever D2C product debut in Germany, where its products can be found at over 2,200 Edeka Group stores. It later launched in the UK with the supermarket chain Morrisons and Whole Foods, and most recently in the US. 

    In the US, TiNDLE’s chicken can be found in the freezers of Giant Eagle stores and in the online platform FreshDirect, as well as in various regional retailers sprawled across the country. Following the Swiss launch, TiNDLE says it is “eagerly awaiting feedback” from consumers. 

    TiNDLE vegan chicken was created by its parent company Next Gen Foods in 2020, and first made it to consumers through restaurants and foodservice channels. In 2023, the parent company rebranded to TiNDLE Foods and also acquired London-based plant-based dairy brand Mwah! in 2023 as part of the firm’s continued product category expansion. TiNDLE is one of the most well-capitalized plant-based meat brands globally; to date, it has raised over $130M.

    Shortly after, TiNDLE Foods launched a breakfast sausage for foodservice channels in the US. The company previously told Green Queen that it has plans to go forward with more products in 2024, from plant-based milks to gelatos. 

    Switzerland is home to one of Europe’s largest, most well-funded plant-based meat companies: backed by the likes of private equity fund L Catterton, Zurich-based Planted Foods AG has raised over $100M. Like TiNDLE, it has an extensive chicken product range. Board member Judith Wemmer told Swissinfo recently that the company’s main competitor is the meat industry, adding “the market for food products is immense and so there must be room for a multitude of different actors.”

    The post TiNDLE Chicken Makes Swiss Retail Launch at 440 Coop Stores appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 5 Mins Read

    Mush Foods, the Israeli startup innovating mycelium-blended alt-proteins, is rolling out a line of mushroom root blends in the US market. Called 50Cut, the product is aimed at improving the sustainability of meat and fish-based dishes in restaurants.

    Mush Foods, the startup behind a mycelium ingredient designed for ‘hybrid’ alternative meat products, is launching a line of mushroom root blends for US restaurants after debuting its ‘meat-plus’ range in Israel. The new range, dubbed 50Cut, is aimed at improving the sustainability, nutrition and flavour of dishes that contain ground beef, poultry and fish. 

    Unlike many other plant-based food techs, Mush Foods is offering a blended solution. That means its product is meant to reduce, rather than eliminate, meat from restaurant tables. The launch of 50Cut in the US comes shortly after the firm bagged $6.2 million in seed funding last year led by Israeli tech investment group Viola Ventures, which fuelled its restaurant debut in its home market.

    At the moment, Mush Foods has not announced specific foodservice partners or chefs where its product line will be used, but told Green Queen that the first US customer will be revealed “the the coming weeks” and that distribution will kick off “in the coming days”. 

    blended meat
    Courtesy: Dan Lev

    50Cut: Helping consumers cut down on meat

    The line is made using the company’s proprietary above-ground cultivation technique, which enables the rapid growth of culinary-grade mushroom roots on local farms in the US in just 8 days. These roots of a variety of mushrooms, including shiitake and king oyster mushrooms, are then used to create a number of pre-blended umami-flavoured products for chefs to incorporate into their dishes. It can replace 50% of the beef used in a burger patty, for example.

    In conversation with Green Queen, a spokesperson for Mush Foods told us that the product itself is 100% mushroom and mycelium-based, but has been designed for chefs to reduce the proportion of meat on plates. In a press release, the company said that nearly 1 in 4 US consumers say they are
    attempting to cut back on meat. The ground meat category is estimated at $600 billion ($94
    billion industry in the U.S. alone) while plant-based meat alternatives represent just 1.5% of the
    category.* Mush Foods is offering the market a flavor-first ingredient that gives chefs the
    culinary flexibility to meet evolving consumer needs.

    “We craft the mushroom root blends for chefs to mix with meat,” Mush Foods says. “We blend specific varieties of culinary-grade mushrooms to match the taste and texture of meat, chicken, and fish.”

    In an interview with Green Queen last year, co-founder and CEO Shalom Daniel added that the company’s product is a flavour enhancer too: “With Mush’s mycelium blends, the natural flavours of the meat truly come out,” notes Daniel. 

    blended meat
    Courtesy: Mush Foods

    In addition, Daniel said that the goal is to cut global meat consumption by half, thereby reducing a significant portion of the food system’s emissions and climate burden. “We don’t need the entire world to go vegan to have a positive impact on our food supply and environment” and that Mush Foods’ mycelium is a part of the solution because mushrooms are not resource-intensive and their product does not require “tapping additional crops.” 

    It might be especially appealing to the growing flexitarian population—people who are not vegan or vegetarian, but focus on a significant reduction of meat and dairy from their diets.

    Aside from sustainability benefits, Mush Foods says its new blended roots line is a good source of dietary fibre including beta-glucan, and is rich in nutrients such as potassium, iron and calcium. It is also a complete protein, containing all 9 essential amino acids. 

    Speaking about the product, Mush Foods culinary director AJ Schaller said she believes 50Cut is “poised to solve some of our most pressing environmental challenges in a stunningly simple and seamless way,” adding that it will “help reduce meat consumption while enhancing flavour, juiciness, and yields.”

    Sustainable and cheaper

    One of the main selling points of Mush Foods’ 50Cut solution for restaurants is its cost-efficiency. 

    Speaking with Green Queen, a spokesperson for Mush Foods says that much of the excitement about its mushroom root blends is that it “impacts the bottom line in a positive way.” 

    One key benefit? Local production. A Mush spokesperson confirmed that it is “growing the mushroom root with local farmers in the US, thus saving on expensive logistics and transport-related emissions.

    mycelium meat
    Courtesy: Mush Foods

    When asked about the specific pricing, the company did not provide exact numbers but stated that it would be below that of conventional meat. “Not only is there a positive outcome for the environment and for the consumer in terms of flavour, but the price per pound to our customers is less expensive than meat.” 

    “We already know that you can have a phenomenal product from an environmental standpoint but if the economics don’t work, it will not thrive. We believe this is a game changer for the industry,” Mush Foods added. 

    It’s one of the main reasons why Yael Alroy, partner at Viola Ventures, invested in Mush Foods’ recent seed funding round. “To be a category leader in this space, a company must provide great flavour, price parity, and nutritional value,” she commented, adding that Mush Foods meets her criteria on “all three”. 

    Other investors who joined the round include food tech incubator TKH, CPG and F&B investor Siddhi Capital, and VC accelerator Arc Impact Ventures.

    Daniel added: “We’ve found investors – including those who are strongly anti-meat – are committed to the welfare of the planet and animals and see the blended solution as an immediate and achievable means of reducing meat consumption.”

    The post Mush Foods Debuts ‘50Cut’ Mushroom Blends for US Foodservice Amidst $6.2M Seed Round appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 5 Mins Read

    Perfect Day, the pioneering animal-free dairy food tech which makes animal-free dairy from precision fermentation, says it has secured a pre-series E funding round of up to $90 million and announced that co-founders Ryan Pandya and Perumal Gandhi are stepping down from the company.  

    As first reported by AFN, Californian precision fermentation Perfect Day says it has just laid out its new profitability pathway plans and secured a new round of pre-series E financing worth up to $90 million. In addition, the company is bringing on a new executive team with current president TM Narayan named as interim CEO while a search for a permanent candidate is carried out. 

    The Urgent Company, founded in 2020 as a subsidiary of Perfect Day, has an umbrella of D2C brands under its belt, including the hit animal-free ice creams Brave Robot, cream cheese label Modern Kitchen, Very Dairy milk and protein powder brand California Performance Co. Perfect Day acquired cult ice cream company Coolhaus in 2021 and went on to launch animal-free dairy ranges under the brand in Singapore, Hong Kong and the US.

    In August of last year after reported layoffs earlier in the summer, Perfect Day made headlines when it was reported that the company was exiting its consumer-facing business to refocus on core B2B operations, including the manufacture of animal-free whey protein, amidst fundraising efforts. Green Queen reported that Florida-based food tech company Superlatus had filed paperwork suggesting it was acquiring all of Perfect Day’s B2C operations, including the retail brands listed above, for $1.25 million. As of today, the sale itself has not been confirmed by the company.

    The new round of funding was led by internal investors and AFN reports that it was done “in two parts, with the first part fully funded by existing investors; the company is finalizing additional capital from other investors now.”

    Before the pre-Series E, Perfect Day previously raised over $750 million in funding.

    New leadership team as founders exit

    Having “de-risked its technology”, the firm said in a press release it will be zeroing in on its goal to scale up and “proving unit economics” for its pioneering whey protein made using precision fermentation technology. 

    TM Narayan | Courtesy: Perfect Day

    Perfect Day’s founders Ryan Pandya (previously CEO) and Perumal Gandhi will step down from their operational and leadership roles as they “focus on future opportunities”. According to AFN, Pandya and Gandhi are also relinquishing their Board positions.

    Taking over is a new executive team led by current president TM Narayan as interim CEO, alongside newly appointed co-chairs of the board Aftab Mathur of Temasek, and Patrick Zhang of Horizon Ventures. Both Temasek and Horizon Ventures have been major investors in the food tech since its early days. 

    “This has been a journey we could have only dreamed of when we first started this company in April of 2014. Because of the incredible people behind this business, we’ve de-risked world-changing technology, and we’ve brought it to life globally across over a dozen categories,” said Pandya. “Under TM’s interim leadership, Perfect Day is now in the right position for us to let the next chapter of leadership drive its path forward.”

    A statement from the new interim CEO described the team as “laser-focused” on “securing a resilient future for the business and our planet.” 

    “It has been an incredible journey with Perfect Day to date,” Narayan added. “I’m excited to work even more closely with the company as it grows into its next chapter of impact,” added Patrick Zhang, Perfect Day co-chairman of the Board and Investor, Horizons Ventures.  

    Path to profitability

    Courtesy: Perfect Day

    With their change in priorities to centre Perfect Day within B2B channels, the company says it is now firmly focused on bigger industry-shifting deals ahead. 

    In a press release, Perfect Day says 2024 will be the year in which they plan to announce a “major CPG partner launch” as well as revealing “new molecules which will bring the impact of precision fermentation to more products and markets”. 

    Zhang, part of the new executive team as co-chair of the board, says this year will bring the company towards “its next chapter of impact”. 

    Meanwhile, Perfect Day’s D2C arm, which will soon be acquired by Superlatus, will continue to ramp up retail offerings for consumers. At the moment, the many brands and their products made with animal-free dairy proteins are sold in more than 6,000 stores in the US nationwide, including in some of the country’s largest stores like Costco and Kroger. 

    Outside of the US, animal-free dairy proteins have appeared on the shelves in Asia, in the form of sustainable dairy ice cream brand Coolhaus, which became a hit in both Singapore and Hong Kong, as well as Very Dairy, Asia’s first-ever milk drink made with precision fermentation whey. 

    Precision fermentation’s biggest year yet? 

    Courtesy: Perfect Day

    These major moves by Perfect Day come in the wake of a major reckoning in the alternative protein space, with the precision fermentation pillar doubling down on its R&D and impact. 

    Having traditionally been the lesser-known sector in the alt-protein sphere, startups in this pillar have been slowly making more headlines throughout 2023. There are currently more than 64 companies using precision fermentation to create new sustainable and cruelty- and animal-free proteins. Manufacturing dairy proteins from precision fermentation requires far fewer global greenhouse gas emissions (GHG) than conventional dairy, and even more so if the energy used were renewable. Further, the technology involves a fraction of the land use compared to livestock agriculture.

    In 2023, famed New York City Michelin-starred restaurant Eleven Madison Park joined hands with The EVERY Company to bring hen-free eggs to the table for an exclusive dinner, while Israel’s Imagindairy became the third precision fermentation dairy firm to earn GRAS status from the US FDA. Last year was also the year where European firms working within the space, such as Bon Vivant and Vivici reeled in investments. 

    Aside from the major shakeup led by industry pioneer Perfect Day, the EU recently announced a €50M investment geared towards precision fermentation and algae-based food startups, with applications for funding opening in May this year. 

    The post Animal-Free Dairy Pioneer Perfect Day Raises Up to $90M & Brings On New Exec Team to Pursue Profitability appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 5 Mins Read

    Editor’s Note: Given the urgency of the climate crisis, the outsized global greenhouse gas emissions footprint of animal protein production and the need to support a variety of future food solutions, including cultivated meat, we believe it is important to fight back against misinformation about these solutions. We are reprinting Upside Foods’ response to a recent article that it says contains inaccurate information and misrepresents the company’s progress and technology.

    By: Upside Foods

    At UPSIDE, we are committed to tackling a fundamental challenge: how to sustainably feed a growing global population without causing harm to the planet and animals. We’ve made exciting progress, including laying an important foundation to scale our technology. As any trailblazer in a nascent industry knows, innovation does not happen in a straight line and we understand people will continue to be curious about our progress as we advance our mission. We’re incredibly excited about what’s ahead for UPSIDE, despite what some recent news articles have suggested, which we want to address.

    For context, a recent Bloomberg Businessweek story about our industry, which featured UPSIDE, contained inaccurate and misleading claims about our business and fundamentally misrepresents UPSIDE’s technology and strategy. This occurred despite our team’s extensive efforts to educate Bloomberg’s reporters over many months and despite outreach to their editors, general counsel, and standards editor to express our concerns regarding the investigative and reporting process. They have refused to fairly reflect UPSIDE’s progress in the story, and the article reads more like an opinion piece.  

    The most glaring omission from the article is the tremendous progress we have made towards commercial scale, including the critical role of large-scale “suspension” products in our strategy. The article concludes that the industry, and UPSIDE specifically, does not have a path to scale its product and has “little to show for itself.” This is inaccurate and is a dated snapshot of our progress from several years ago. Bloomberg ignored our repeated requests (and blog post) stating that our tissue product is not slated for scaling near-term and that we are instead focused on first commercializing our suspension product, which produces delicious blended cultivated meat products. This suspension product was the basis for our Series C fundraise, has been proven out through dozens of successful runs in our 2kL cultivators at EPIC, and is the design basis for our commercial scale processes. We told Bloomberg we produced enough cells in a single cultivator in the last month to produce the equivalent of over 2,000 pounds of delicious finished chicken products. They did not print that and instead focused on the small quantities of the chicken we currently have on the market (our “tissue” product). Below is a full statement we provided about the importance of large scale suspension chicken. They deleted our statement about suspension chicken and our ability to scale, but published the rest of it. We provide that statement in full here (Bloomberg removed the parts in bold): 

    UPSIDE has successfully and repeatedly demonstrated that we can scale our suspension technology to make delicious ground-textured and blended products. This platform is the basis for the commercial plant we are currently building, and will enable large scale production pending regulatory approval. UPSIDE is proud to have established a high-watermark with our whole textured chicken product that’s being served today. We will continue to be pioneers addressing the challenge of sustainably feeding a growing global population while minimizing environmental impact, and remain steadfast in our goal of bringing delicious and safe cultivated meat to consumers. While we know there will be many challenges ahead, UPSIDE chooses to work with optimism, grit and dogged determination towards our vision for a better future, buoyed by the progress we’ve already made and the urgency of the work ahead.” 

    The article also tries to denigrate our technology and the science behind it, and tries to draw conclusions about the safety of our product. It gets both wrong. Our cultivated chicken (made from our small scale tissue process) and our next generation of delicious suspension products have been positively received by external parties. (The Washington Post described it as “the most chicken-y chicken I’ve tasted in a long time”; Eater lauded that “the taste evoked the kind of nostalgic, delicate meatiness proper chicken should provide”; and one of the Bloomberg writers tasted our product in December 2022 and remarked that it tasted like chicken). Our products are safe, and have been reviewed by the FDA. The cholesterol is within the range found in commonly consumed foods. Our lead levels are similar to spinach and grape juice. We have made additional progress lowering lead levels since the time of the FDA approval of our product. We have also made significant progress on our next-generation tissue cultivators, even though they will not be our initial focus for commercialization. 

    Finally, the article relies heavily on discussions with anonymous sources and a single named former employee that worked for UPSIDE for 71 days in 2021 on a special project segregated from the rest of the company, and whose responsibilities and expertise did not include any of the areas that he is quoted on in the story.  Additionally, we’ve heard from multiple experts quoted in the article that they have lodged complaints to Bloomberg because they were misquoted or have had their quotes taken out of context.

    Looking forward, we will not be slowed down by those who want to stall this industry. Our goal is not just to build a business, but to be an industry-defining brand and a significant force innovating for a sustainable future. Our ambition is bigger than a niche business or quick profits. We aim to mirror the impact of other transformative companies whose groundbreaking, unconventional ideas have become foundational. We see parallels for cultivated meat. 

    While we have never guaranteed success, our investors and supporters recognize that the pursuit of change of this magnitude requires a team that refuses to accept the status quo and is willing to take the hard path of tackling the challenges directly. And that’s exactly what we’re doing. You can find more details about what’s next for us on our blog.

    This article was first published on December 21st 2023 on the Upside Foods blog – it is reprinted here with permission.

    The post Addressing The Facts: Upside Foods Responds To Recent Press appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 5 Mins Read

    In a new interview, Beyond Meat founder and CEO tells all about how he steers the world-famous plant-based startup, ups and downs be darned. 

    It’s no secret that Beyond Meat has had a difficult year or two. Since its IPO success back in 2019, the brand, as with much of the wider plant-based industry, has faced challenges in keeping sales and revenue up. 

    In 2023, the company went through what could have been its rockiest yet, with year-on-year sales slipping yet again to force job cuts that affected 8% of its staff. That’s after it already laid off 200 employees the prior year. 

    Despite disappointing figures, Ethan Brown, the man behind the vegan burger giant, is not backing down. The narrative shifted for Beyond Meat towards the end of the year with the release of its latest life-cycle assessment (LCA) results for its hero product—the third iteration of it. According to this new analysis, the Beyond Burger generates 90% fewer greenhouse gas emissions, uses 97% less land and water, and has now reduced the non-renewable energy burden to 37%. 

    Going forward, Brown has reiterated the firm’s commitment to sustainability, as well as health, with its recent advert zeroing in on the heart-healthy stamp its Beyond Steak got. That’s in keeping with the latest consumer trend, which has been critical of the ultra-processed nature of some plant-based alternatives. 

    All this is to say that Brown’s dedication to being at the helm of Beyond Meat has not wavered, in spite of the rollercoaster the brand has been on in the past few years. It’s a testament to his leadership style, which he shared more about in an interview on the Yahoo Finance series Lead This Way. 

    Below, we take a look at some of the key points raised in Brown’s conversation, detailing his belief in the plant-based mission, his motivation, how he steers an at-times shaky ship and more about his approach to leadership. 

    plant based meat sales
    Courtesy: Beyond Meat

    1) ‘We expected pushback’

    As the founder and CEO of a startup against the big meat industry, Brown knew there would be pushback—and he made sure the team would know that and be ready for it. Obviously, being on the “receiving end of it” was difficult, but expecting it helped them stay centred”. 

    “We’re trying to do something that isn’t going to happen overnight,” he said. “I’d be dishonest if I said it hasn’t been challenging…if you look at history, you should expect this.” So to ensure they’d pull through, Brown said keeping a “great core team” who understood that was crucial.

    2) Understand the consumer mindset

    On a related note, another thing Brown made sure the team would understand was the consumer. Consumers’ minds are hard to change, and Beyond Meat is going up against that. Understanding what consumers ultimately crave helps the brand create the right product that could stand up against conventional meat. 

    “Unlike shifting from fax to digital communication, we’re not trying to change something that has been around for a couple hundred years,” he shared. “That’s why we’re not trying to change it. We’re providing consumers with a delicious alternative…providing a whole-muscle steak. Just [from] a different source of protein.” 

    beyond steak
    Courtesy: Beyond Meat

    3) A supportive team is key

    As a founder, Brown says “it comes down to who you surround yourself with, whether it’s your team or the board.” On this issue, the CEO only had positive words to say about his team, despite the clear challenges Beyond Meat has faced. “They have been incredibly supportive and are seasoned enough to have a long-term view.” 

    4) Embrace a horizontal organisation

    In terms of the way Beyond Meat is organised, Brown says he “embrace[s] a horizontal flow of value.” Unlike many other businesses Brown described as “vertical” with different departments in charge of various tasks, such as marketing or R&D, he is of the belief that “that’s not the way value flows”. 

    “Value flows from product ideation all the way through to the consumer,” he explained. “From a leadership perspective, it’s about how you teach people to think about the team as one single team, not as one department. It’s really the lean style of management. That’s the right way to run a business.”

    ethan brown
    Beyond Meat CEO Ethan Brown | Courtesy: Beyond Meat

    5) Fail fast, fail often 

    Brown’s mindset as a leader boils down to this simple phrase: fail fast and fail often. 

    “We are going to move quicker than anyone else, and we’re going to fail and recover more quickly,” he shared passionately in the interview. “One of the challenges young people have is being dealt their first failure. It takes them a moment to realise that not delivering on something is not the end of the world, as long as we get back up and get it fixed…We need to get people comfortable with [it].” 

    6) Find your True North

    It’s all about purpose, according to Brown. “First and foremost, you need your True North. We stay true to that True North, which in our case is to provide a plant-based meat which is indistinguishable from animal protein at the price that everyone can pay. You keep repeating and envisioning that, helping the team see that.”

    With this sense of what Beyond Meat wants to accomplish, Brown said that his team “can get through anything.” 

    7) Urgency is key

    Finally, Brown leads with urgency. He wants the team to feel like there is no better time than now to get going, whether it’s creating a new campaign or improving the product. “The moment you walk in the building, you should feel a sense of urgency.” 

    “You’re always going to be at the centre of it,” he added. “There’s always somebody working really hard…you should have a competitor mindset.” With competition always being at the forefront of the team, Brown believes it will drive speed and hard work. Why? Because it’s “tough to turn it off when your work is your mission”. 

    The post Plant-Based Leadership with Ethan Brown: 7 Lessons from Beyond Meat’s CEO appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 6 Mins Read

    Be on the lookout for these brands turning mushrooms into juicy slabs of vegan meat. 

    When it comes to the top food trends to watch out for in 2024, almost every list mentions mushrooms. With its incredible textural properties as well as nutritional benefits, it’s no surprise that mushrooms are the powerhouse ingredient in many of the latest plant-based meat analogues. 

    While Time Magazine gave an honourable mention to roasted lion’s mane and shiitake bacon among many of Chef Todd Anderson’s mushroom-based creations in its food predictions list, Whole Foods Market trend-spotter Kantha Shelke boldly stated in Eat This that mushrooms will be “discover[ed]…in every food and beverage category and product developers will find ways to weave in ancient wisdom into new craveable food formats.” 

    Without further ado, let’s look at all the fun these seven vegan meat brands are having with fungi. 

    unClassic Foods

    Courtesy: unClassic Foods

    Founded in 2022 by food scientist Luiza Villela, unClassic Foods’ goal is to replace beef cattle with oyster mushrooms. “We don’t need to pretend to be meat,” the young startup’s mission statement reads. “We are cooler.” 

    Based in San Francisco, California, the company is poised to follow the David-and-Goliath story of oat milk vs. big dairy, reinventing the wheel with oyster mushroom ‘steak tips’ and even crispy fried ‘nuggets’ that resemble chicken. These products are pre-seasoned and pre-cooked, making it easy for consumers to reheat and eat. A few months ago, the startup showcased its products at The Good Food Institute’s GFC2023 conference in a Steak Biryani dish too. 

    Ultimately, Villela says she wants her oyster mushrooms to take centerstage, outstripping animal protein. “Mushrooms will be at the centre of the plate as the protagonist of the dish.”

    Shroomeats

    Courtesy: Shroomeats

    Using upcycled shiitake mushrooms along with a handful of other vegan-friendly ingredients, Shroomeats has created a range of alternatives including mushroom balls, patties and ‘shred-it’ shredded “meat”. Founded by three women, Pamas, Dissaya, and Mary, the startup hopes to displace meat consumption and its associated negative health impacts. 

    Aside from shiitake mushrooms, the brand uses pea protein, sunflower oil, salt, pepper and potato flour to create its range of vegan alternatives. Their shiitake mushrooms are sourced from an organic community farm in Thailand and is free of all 8 major allergens too. At the moment, Shroomeats’ range is sold online within the US. 

    Fable 

    Fable Food Co Seed Raise
    Courtesy: Fable Food

    Another startup reimagining mushrooms is Fable. The Aussie company founded by food industry veterans Jim Fuller, Chris McLoghlin and Michael Fox is all about shiitake mushrooms, turning the uniquely umami-tasting fungi into a “fantastically meaty” alternative.  

    At the moment, the brand, which was one of the first to focus on whole mushroom alternatives, is available in thousands of restaurants and grocery stores, including in Australia, Canada, the UK and Singapore. Some of the most recognisable names include British health chains Planet Organic and Holland & Barrett, as well as burger joint Honest Burgers, Singapore’s SaladStop and Australian chain P’Nut Asian Kitchen. 

    As for the future, the startup, backed with a $8.5 million Series A in March last year, plans to further boost its R&D, accelerate its international growth and double down on its goal to make “minimally processed plant-based ingredients” popular. 

    The Mushroom Meat Co

    Courtesy: Mushroom Meat Co

    Founded by husband-and-wife duo Kesha Stickland and Dan Gardner, The Mushroom Meat Co is turning gourmet mushrooms into everything from porkless shreds to beefy burgers and beefy bites. Yet to be launched in the market, the company is focused on B2B sales and is even working on a mushroom-based ‘fat’ to mimic the fatty mouthfeel consumers love about conventional beef. 

    Aside from mushrooms, the company is using cold-pressed seed proteins, which are upcycled byproducts of industrial food production and is also free from the 10 major food allergens. 

    Adapt AgTech

    Courtesy: Adapt AgTech

    Indoor farming startup Adapt AgTech is doing something slightly different. Instead of producing mushroom alt-protein products, the Canadian vertical farming firm has created mushroom-growing shipping containers. These will be the powerhouses enabling everything from parking lots to logistical hubs into mushroom-growing locations, which allows restaurants and grocery shops to deliver mushrooms just steps away. 

    In these containers, you’ll find a range of speciality mushrooms, such as pink oyster, chestnut, pearl oyster, blue oyster, lion’s mane and king trumpet oyster mushrooms. All of these have different textural and mouthfeel qualities, making it a versatile ingredient to sustainably swap out meat without compromising on taste. 

    Last year, Adapt, also known as Heartee Foods, opened its very first shipping container in Austin, Texas in the US, and plans to continue expanding across locations in the country. “Our model is to create hyper-local farms in densely populated urban areas to reduce the distance from farm to fork,” CEO and founder Jonathan Murray told TechCrunch in February. 

    Big Mountain Foods

    Courtesy: Big Mountain Foods

    Based in Vancouver, Canada, Big Mountain Foods is big on mushrooms. The women-owned and family-led brand creates its vegan and allergen-free range with mushrooms, and you’ll find veggie links, crumbles, burger patties, bites and more. 

    Other ingredients incorporated into the range include sunflower seeds, broccoli carrots, peas and chia seeds, and its use of mushrooms is plenty, from lion’s mane to shiitake. At the moment, the brand is sold in several major retailers, including Albertsons, Safeway, Walmart and Sprouts Farmers Market.

    Tupu

    vertical farming
    Courtesy: Tupu

    Tupu, a Berlin-based agtech company, is solving the mushroom production-and-transportation dilemma by enabling organic gourmet mushrooms to be grown directly in cities. Using modular farming technology, bioscience, IoT and AI, the startup helps make indoor gourmet mushroom farming economically viable.

    Currently, Tupu’s portfolio of mushroom species includes king oysters, grey oysters, shiitakes, lion’s manes and yellow oysters, and they are keen to continue expanding their line-up in the years ahead with coral tooth, nameko and more. Armed with $3.2 million in seed funding which closed in October 2023, the urban farming company plans to get its mushrooms onto more plates across Europe via its B2B channel by partnering with restaurants.

    At the moment, Tupu’s mushrooms can be found at a handful of Berlin restaurants, but will soon explore getting their products directly to consumers too.

    The post Mushrooms as a Main: 7 Vegan Brands Having Fun with Fungi appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 7 Mins Read

    From the Ozempic effect to climate-conscious parents, here’s what Green Queen founding editor Sonalie Figueiras predicts will be the major future food trends of 2024.

    Yesterday, I wrote about how I did with my 2023 predictions because it’s important to take stock and hold oneself accountable. On the whole, I did okay – check out my forecast performance here– so hopefully you’ll want to dive into my 2024 forecast.

    Before I get into specific food and product trends, I wanted to make some industry-wide predictions (some are less what I predict and more what I am hoping for) about how I think the sector needs to evolve this coming year. 

    Future Food Industry-Wide Evolution: Changes I’m Hoping To See 

    Alt protein wedges itself into the sustainable food space: We’ve spent too much time in our own navel-gazing bubble and it’s time to make friends with the broader food x climate community. So much so that a worrying number of food activists are now anti-alt protein, having bought into the divide-and-conquer media maelstrom that Big Meat has financed. Protein diversification is not the only thing we need to fix on the global food stage, but it is a major lever of change and we need allies in other sustainable food corners if we are going to make real progress. Cultivated meat startups and rewilding NGOs are two sides of the same coin, people! But it’s on us as an industry to make inroads with the rest of the food world and demonstrate that we are one of, but not the only, solution. I saw the potential of this at COP28 where everyone working on food systems joined forces for the greater good (i.e. getting food into the final texts) and I hope it continues. 

    More blended finance and funding diversification: What’s more important than food, other than clean air and water? Food is a universal And yet, the alt protein industry has relied almost exclusively on venture capital funding to fuel its rise. We may not all be entitled to an electric car but we are all entitled to safe, nutritious, low-emissions food that doesn’t cost us our future or our health. So why isn’t there more investment in food systems adaptation? And where is the funding diversity? I would like to see more public money earmarked for food systems change, more blended finance and matching schemes (if a startup raises X, the government matches the amount – see how the French do it), more grants and more creative investment schemes (redeemable equity is one I’m looking at more closely). Relying on capricious and hype-based VC money based on fly-away valuations is not a winning strategy, as this past year has painfully shown us. We need grown-up dollars with long-term investment horizons who understand that while food is not software, there’s plenty of return potential to be had. 

    More food industry talent going into foodtech: One thing the sector has been sorely missing is actual employees with food production and food supply chain experience. We’ve got loads of visionary founders and plenty of deep tech scientists but we seem to be lacking people who come from the Food business. We need those people to enter the space. 

    More mar-comms talent going into foodtech: We absolutely need to start building consumer-first foodtech brands rather than messiah-founder-looking-to-impress-VC brands (the hype is over, folks). This is why we need more old-fashioned marketing, branding and comms talent in the space – I’m talking about folks who understand merchandising, consumer segmentation, packaging design, retail promotion, etc. I know. It sounds obvious, but here we are.

    More organized industry-wide action: I’ve been privy to behind-the-scenes discussions around the globe about how the protein diversification space needs to get organized to fight misinformation, negative media narratives and lobby for better regulation, and there have been rumblings here and there about sector-wide action but, so far, nothing major has come of it. I’m hoping this changes in 2024 because we are fighting a well-funded, incumbent and powerful opposition. 

    Food supply shortages: This is an ongoing issue, but I expect 2024 will bring about more disruptions as weather extremes caused by global warming continue to wreak havoc on agricultural supply chains. From rice to chocolate to tomatoes, many of our favorite foods are under threat and as shortages and damaged crops become a consistent reality rather than a one-off fluke, governments will need to re-assess national food security and Big Food will need to rethink sourcing, which will (hopefully) lead to more investment into everything from improving soil health to innovating alternatives. 

    My Crystal Ball Predictions: Food Trends To Watch in 2024

    As I write above, alt-protein brands need to rejoin the food mainstream and keep better tabs on industry trends when they develop products and launch new SKUs – they need to think beyond the obvious ‘this is a meat/seafood/dairy replacement’ and focus more on creating craveable, nutritious products that consumers will love. Here are some trends that smart protein brands should be looking at and working on: 

    More personalized food: What’s becoming increasingly clear is that what’s healthy for me may not be healthy for you and, in time, consumers will look for tailored food options. With the advent of AI-powered food startups, it’s increasingly possible to design custom foods that meet individual needs. While this is still a while away from being mainstream and likely will be aimed at the health and fitness crowd first, this is an area of opportunity for protein startups. 

    Ozempic vs Big Food: Ozempic, a weight-loss drug brand that has become the shorthand term for a group of medications that make patients less hungry, less likely to overeat and less interested in snacking, could change the entire food industry as we know it. This class of drugs works by boosting GLP-1 hormones that tell your body you are full (hence why they are referred to as GLP-1 agonists). These drugs work (people lose weight), more and more drug companies are developing their own versions and they are becoming increasingly affordable. So while it is estimated that close to 10 million people were prescribed Ozempic in 2022, this number could balloon to around 24 million people by 2035, especially when you consider that roughly two out of three US adults are overweight or obese, and one out of three is obese. Patients on these drugs consume on average 20% fewer calories and are less interested in fatty, oily and fried foods. Anyone working in food should be closely watching this trend. 

    Plant-based foods and the GLP-1 connection: While Ozempic and co do the job, for people who don’t want to take drugs, GLP-1 boosting foods are going to boom. And guess what those foods are? Fiber-rich plants including whole grains, nuts, seeds and legumes, all of which help with GLP-1 secretion which helps to eliminate cravings. Why aren’t plant-based protein brands taking advantage of this? I’m hoping at least a handful will read this and rethink their marketing strategy. Alternatively, just call me and let’s talk.

    Gen-Zs: the snacking generation: In case you missed this trend (see Girl Dinner on TikTok, or subscribe to Snaxshot for an in-depth look at the snaxboi demographic), the post-Millennial generation isn’t that interested in the meat-and-two-veg approach to food life. They like variety and small portions like tapas, dim sum, mezze, (nut) cheese boards, they want foods with functionality (see the rocketship journey of protein-bar disguised-as-a-chocolate bar Mid-Day Squares) and most of all, they want snacks. When I interviewed plant-based meat founders from across Asia during Singapore’s Agri-Food Innovation Week this past October, almost all of them shared they are developing new plant-based protein snack formats for a sustainably-minded younger generation looking for fuel on the go. 

    Climate-conscious parents: There are millions of us out there, parents who love our kids, are worried about climate change and wish it were easier to make food choices that reflect our values and our commitment to the health of our little ones. So far, no one is catering to this group. It’s a huge miss. Most of these folks are not looking to go vegan, but they are looking for a plant-forward approach – there’s a serious opportunity here. 

    Plant-based and fermented seafood: Still a tiny sub-sector of the plant-based meat alternative space, plant-based seafood looks to be having a moment as a bevvy of new brands entered the space and consumers are increasingly making the link between overfishing and their go-to sushi spot and a new dedicated industry association is working on raising the profile of its members globally. 

    Whole-food-based meat replacements: This is an ongoing trend, and I have written about it before but with the relentless misinformation campaigns by organizations like the Center for Consumer Freedom and a popular new book about ultra-processed foods making the media rounds, plant-based foods are under attack like never before and consumers are demanding ‘whole food’ products with fewer ingredients and ‘cleaner labels’ – this is great news for all things mushroom, BTW.  

    Labelling transparency: Following on from the above trend, the confluence of LLM-powered AI software solutions, an explosion of agrifood data companies and the prevalence of social media culture means that consumers have access to more information about the foods they eat than ever before and will continue to demand more transparency from brands. Cue a host of startups and regulatory policies aimed at helping them make better decisions in the grocery aisle both on the environmental (think carbon labelling) and nutrition front (e.g. Nutri-Score) with clearer, more consistent data. 

    That’s it, folks, looking forward to watching things play out and see you next January for a review of my predictions.

    The post 2024 Food Trends Unveiled: Our Expert Predictions for a Sustainable Food Revolution appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 4 Mins Read

    Stay tuned for my 2024 food trend predictions, out first thing tomorrow. I’ve been doing these for many years now and I love thinking about how I think the industry will evolve, what is needed and what trends will play a big role. As always, it’s important to take stock – so just how did my 2023 forecasts fare?

    Overall observations

    2023 was bumpy for food tech folks, there’s no denying it. From a bleak macro-economic environment that meant investors went from guns blazing to gun-shy to ongoing wards and political instability to major wars and supply chain disruptions, not to mention major weather extremes across the globe, conditions were rough out there and food tech took a beating. Valuations nosedived. Too many investors left the building. Alt protein became the persona non-grata of food media. Misinformation was rampant. But mostly, the industry survived and that’s something to celebrate.

    Looking back at my January 2023 predictions I am struck by two things: firstly, as I said on a podcast this morning, once it became clear by the end of Q1 that non-foodtech VCs had deserted the category in droves and niche investors were holding on to their dollars, it felt like we were in a wait-and-see mode for most of the year with founders focused on basic survival, securing bridge rounds, hanging on to shelf space and avoiding the wrath of the anti-alt-meat press, which meant there was less product innovation, fewer big debuts and SKU experimentation, 

    This explains my second observation, which is that many of the food trends I predicted a year ago are only now appearing in 2024 lists (just call me Cassandra) because 2023 was so quiet, but they are still just as valid and on trend so here’s what you can expect this year: Fungi Forward Fun (mushrooms everywhere), More Culinary Diversity, Please (global flavor profiles with a focus on Asian, African and Latin American foods), Nostalgia Branding Reigns Supreme (your favorite childhood foods reborn), and Healthy Plus Formulations (foods with function).

    What I Got Right

    Canteen Impact: Operators like Compass and Sodexo continued to deliver on decarbonizing menus throughout 2023. I was (and continue to be) bullish on the impact potential of foodservice and while this trend does not attract the big headlines, it’s where you can really move the needle in terms of lowering the footprint of meals served to tens of thousands of people across school/hospital/corporate cafeterias. 

    Affordable Flexitarianism: I wrote that big and small brands alike would focus on delivering ready-to-heat meals and easy-to-assemble meal kits as busy families and younger professionals looked for convenience on top of health and sustainability. From Gardein and Daring Foods’ bowls to Beyond Meat UK’s ready meals to VFC’s latest Chicken Fried Rice in a bag, this trend is going nowhere. 

    Alt Protein Pet Food FTW: I predicted an explosion in protein diversification for your furry babies and this came through, with a bucket full of plant-based and cultivated protein launches and a boom in the sector as sustainably-minded younger generations across the globe look for healthier and lower carbon options for their pet babies.

    The Quiet Quitting of PB Founders: I wrote that I thought many founders would quietly leave the vegan meat space and that’s very much been the case. Because it’s a quiet trend, there aren’t many headlines to share but the year has been brutal for plant protein startups including Nowadays, Hooray Foods, Unreal Foods and a good handful more, who all said goodbye for good.

    The Politicization of Alt Protein: I wrote that the sector was going to be attacked on all fronts by Big Meat and Big Dairy lobbies looking to protect their turf and this has been relentless, from a controversial Aubrey-Plaza-backed wood milk campaign to the return of Got Milk ads to meat misinformation around unnatural foods, it’s tough running comms for plant-based foods these days. 

    Cultivated Meat Regulatory Approval Continues – US: I predicted at least one US-cultivated meat company would get approval and bet on Upside, and this was on the money. I also suggested there’d be a least one other though my pick was Wildtype or BlueNalu and in the end GOOD Meat made history. 

    Cultivated Meat Regulatory Approval Continues – Global Outlook: While I was rightly sceptical there would be any approvals from Israel, the UK, the EU and China, I thought we’d get at least one other approval from Singapore’s FSA but that did not happen. 

    What I Got Wrong

    I did get a couple more wrong: I thought we’d see more Big Dairy x Animal-Free Dairy Go Steady collabs but that did not happen- in fact, the precision fermentation dairy space had a mostly uneventful year save for one or two major headlines – and I thought we’d see some more activity in the Blended Products: Cultivated Fat, Meet Plant-Based Meat context – big big news on the hybrid front (cultivated + plant-based) but instead, we saw a reboot of the blended meat (conventional meat + plant-based ingredients) category – so much so we did an entire content series on the topic

    Overall, I’m still batting above average but no doubt when I sat down to write my 2023 list, I did not foresee how the year would turn out. Here’s hoping 2024 brings some better tidings, and don’t miss next year’s predictions, out tomorrow!

    The post Year in Review: Looking Back at Green Queen’s 2023 Food Trend Predictions appeared first on Green Queen.

    This post was originally published on Green Queen.

  • future food quick bites
    5 Mins Read

    In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Burger King’s in-demand veggie burger, Armored Fresh’s vegan cheese tour, and Oatly’s withdrawal of its plain yoghurt from the UK.

    New products and launches

    Veganuary is here! Burger King is bringing back what is its most demanded menu item ever in the UK: the Ultimate Black Bean burger. Launching on January 3, it comes after online petitions and posts imploring the fast-food giant to reintroduce the veggie favourite. Nix the cheese and mayo if you want it vegan.

    Also for Veganuary, UK brand Applewood is relaunching its vegan snacking cheese, changing from a circular Mini format to new sticks called Applewood Vegan Bites, featuring its signature smoked cheese.

    applewood vegan
    Courtesy: Applewood

    Pub chain Brewdog is jumping on the Veganuary bandwagon too, partnering with alt-meat brand THIS for a limited-edition drop of Europe’s first skin-on vegan chicken wings made with a seaweed-based crispy skin.

    Not to be outdone, fellow vegan meat brand VFC has just debuted its first UK ready-meal SKU dubbed One Bag, a chicken-fried rice made with its plant-based chicken that clocks (clucks) in at under 450 calories and 20 grams of protein.

    British plant-based range Squeaky Bean just announced its first frozen ingredients range, arriving on Waitrose shelves on January 8th: Seasoned Chicken Style Pieces and Steak Style Pieces, the two products are aimed at making weekday dinners more convenient and designed for stir fry and plant-based taco/flat bread applications.

    Courtesy: VFC

    In the US, plant-based meat maker Shicken has secured distribution deals in 380 Sprouts Farmers Market stores, and is launching a new tikka kebab SKU at Costco UK, as well as a teriyaki kebab in the UK, Iceland, Sweden and France this month.

    More stateside Veganuary launches include Subway‘s new Plant Picante sandwich, arriving January 10th, which features a spiced plant patty topped with crispy onions, Sweet Onion and Garlic & Herbs sauces and American-style cheese that can be swapped for Vegan Cheeze for a 100% plant-based option, and fast-casual chain Just Salad‘s collab with Amanda Cohen of the Michelin-starred NYC cult restaurant Dirt Candy. Cohen created a ‘Dirt Candy’ salad bowl made of romaine, arugula, organic sesame tofu, sliced cucumber, shaved broccoli, Tajin-spiced pumpkin seeds, sweet pepperoncini and buttery Castelvetrano olives tossed in a house-made vegan ranch.

    Meanwhile, German manufacturer Rügenwalder Mühle has unveiled a 10-year-anniversary campaign during Veganuary with a virtual scavenger hunt hosted by photographer and brand ambassador Paul Ripke. It follows the re-release of its Veganuary 2023 TV ad in December and the launch of a Pulled Pork snack.

    French plant-based meat brand Umiami has partnered with two-Michelin-starred French chef Isabelle Arpin, who has been featuring the company’s whole-cut chicken fillet at her eponymous Brussels restaurant.

    Over in India, burger chain Biggie’s Burger is launching the Veg Beamer in collaboration with domestic plant-based meat brand GoodDot at all its outlets in Bangalore, a vegan version of their top-selling grilled item featuring GoodDot’s protein slabs.

    plant based news
    Courtesy: Umiami/Isabelle Arpin

    Fancy a vegan cheese voyage? South Korea’s Armored Fresh is hosting a US coast-to-coast Oat Milk Cheese Tour for buyers and professionals within the grocery, foodservice and QSR channels, beginning from New York and ending in California.

    Another South Korean brand, vegan personal care label Dryope has launched in Malaysia after reaching cumulative sales of $1M. The company’s shampoo, treatment, body wash and hair mist products will be available at Watsons, Shopee, Lazada and Zalora.

    Courtesy: Nestlé

    Nestlé, meanwhile, is exploring the use of plant-based ingredients to bring healthy, affordable proteins to consumers in countries without equitable access to nutrients. It recently launched Maggi Soya Chunks in Central and West Africa.

    And Sussex-based semi-professional football club Lewes FC will go fully vegan for its home fixture against Durham in the Barclays Women’s Championship fixture on January 21 to mark Veganuary, with fans able to get a 20% discount on tickets using the code ‘VEGANSROCK’.

    Policy and research

    In a recommendation to the agriculture, nature and food quality minister, as well as the state secretary of health, welfare and sport, the Health Council of the Netherlands calls for a focus on policies making it easier for people to adopt plant-based diets and reduce meat consumption.

    A new study by the University of Exeter demonstrates algae’s viability as a sustainable meat alternative in terms of maintaining and building muscle. It found that spirulina or chlorella intake stimulates myofibrillar protein synthesis in resting and exercised muscle tissue, and to a level equal to mycoprotein.

    algae protein
    Courtesy: SimpliiGood

    Dr Alejandro Marangoni, a researcher at the University of Guelph, has developed a solid plant-based fat using the Canadian Light Source at the University of Saskatchewan by rearranging the molecules in liquid oils to turn them into solids. Marangoni will work a a plant-based meat company to launch his fat (an alternative to the often used coconut oil) which he says makes for a better, juicier alt-meat product.

    In Finland, the University of Helsinki’s research network, the Helsinki Planetary Health Hub, has established a collaboration with tech startup Wellness Foundry and US-based Game Changers Institute to launch an AI-driven plant-based nutrition app. It will launch in Finland and the US first.

    Withdrawals and closures

    After withdrawing its vegan ice creams from the UK market, oat milk giant Oatly has confirmed that its Oatgurt Plain is also no longer on supermarket shelves, though the Greek Style and Strawberry yoghurts continue to be available.

    oatly yogurt
    Courtesy: Oatly

    Finally, Berkeley’s veteran vegan taco restaurant Flacos has closed its brick-and-mortar location after 22 years but has hinted at a return in some form, with a GoFundMe campaign hoping to raise money to transition to an industrial kitchen.

    Want more? Check out our roundups of Veganuary UK launch news and Veganuary US launch news.

    The post Future Food Quick Bites: Bean Burgers, Vegan Cheese Tours & No More Oatgurts appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vote for veggies
    4 Mins Read

    In a bid to amp up its US reach, Veganuary USA is entering more partnerships with restaurants, retailers and brands to come up with new products and dishes this year. It’s also launched a Vote for Veggies campaign, after commissioning a YouGov survey of Americans eating vegetables.

    It’s that time of the year.

    You’ll see the pink V sign more than ever, as supermarkets and restaurants highlight words like ‘vegan’ and ‘plant-based’ (even if that isn’t the best way to go) to capitalise on the boom in people trying to eat no animal products for the month of January.

    While the UK – Veganuary’s home market – is always a hotbed of activity, the campaign is doubling down on its US focus this year with a host of partnerships across both retail and foodservice, alongside a poll and campaign that focuses on vegetables.

    The new US launches for Veganuary 2024

    veganuary launches
    Courtesy: Kitchen 17

    For 2024, Veganuary USA is working with restaurants, retailers and brands across the nation to cater to what’s expected to be another record-breaking year of signups. Among them are Divine Chocolate, SimplyProtein, Salt & Straw, Blue Sushi Sake Grill, Just Salad, Rush Bowls, Gyro Shack and Hard Rock Cafe.

    There’s an increased focus on pizza too, with chains like &pizza, Sizzle Pie and Mellow Mushroom all launching Veganuary specials. The latter is bringing back its Miss Mushroom vegan pizza, which features spinach, minced garlic, portobello mushrooms, caramelised onions, chives, and vegan mozzarella and feta from Follow Your Heart. “Mellow Mushroom has long embraced veganism and other dietary lifestyle choices and needs, and Veganuary is the perfect opportunity for people to discover just how delicious eating a plant-based diet can be,” says Anna Mejia, VP of brand development at Mellow Mushroom.

    Meanwhile, Chicago’s vegan deep-dish pizza maker Kitchen 17 has introduced a range of plant-based pan pizzas that are available for shipping nationwide. There are seven options and three gluten-free versions with house-made ingredients like vegan pepperoni and cheese.

    Many brands are also running supportive campaigns via in-store promotions and social media, including Wicked Kitchen, Greenleaf Foods, New Seasons Market, London Drugs, Hart House, Jimbo’s in Southern California, Ritter Sport, Vitacost, and many more. “Vitacost is excited to celebrate this ever-growing ‘holiday’ with special offers and inspiring content to help participants and anyone else interested in eating more plant-based,” said Guy Burgstahler, business lead at Vitacost.

    Veganuary asks you to Vote for Veggies

    In addition to these partnerships, Veganuary has launched its 2024 campaign PSA, Vote for Veggies. In a video voiced by Ryan Eggold (New Amsterdam/The Blacklist), the health- and nature-focused campaign urges people to choose vegetables to “reduce emissions, improve health, lower food bills, protect animals, and promote healthier ecosystems”.

    In line with this, it has declared purple sweet potato as the Vegetable of the Year, which was selected by a panel of food futurologists, chefs, and members of key nutrition, retail, and sustainability councils based on five criteria: growing popularity, versatility, sustainability, health and nutrition, and affordability and accessibility. “This upgrade to our loved traditional potato has been gaining in popularity,” says Holly Adrien, Natural and Organic strategy and innovation manager at Kroger. “Not only is the purple sweet potato versatile and a visual upgrade to any dish you make, they are an upgrade in nutrition as well, high in fibre, vitamins A and B and packed with antioxidants.”

    It comes on the back of research commissioned by Veganuary and carried out by YouGov, which revealed that 71% of the 1,242 Americans polled are hoping to eat more vegetables in 2024. It’s reflective of the wider food landscape in the US, where the focus on ultra-processed foods has been high and plant-based meats have been criticised for their long ingredient lists. It has resulted in brands like Impossible Foods and Beyond Meat promoting their American Heart Association-certified meat alternatives with cleaner ingredient lists to appeal to consumer needs.

    “More and more people worldwide are choosing to try vegan – many also stay vegan long-term, for animals, the planet, and their health,” says Sandra Hungate, US director at Veganuary. “All the new vegan menu items, products, and recipes promoted during Veganuary allow for people to eat more plants without giving up the foods they know and love.”

    veganuary cookbook
    Courtesy: Veganuary

    Veganuary has now released its first cookbook, which has over 100 recipes. And it collaborated with The Space Collective to launch a flag bearing its logo into space last year, spending 275 days and orbiting the Earth 4,400 times.

    Toni Vernelli, the campaign’s communications head, says: “It’s amazing how the presence and acceptance of veganism has grown around the world in the past 10 years and I know Veganuary’s friendly, non-judgemental, just-give-it-a-go-for-a-month-and-see-what-you-think approach has played an instrumental role in this shift.”

    The post Vote for Veggies: Veganuary Deepens US Focus with a Chunk of New Launches for 2024 appeared first on Green Queen.

    This post was originally published on Green Queen.

  • australia alternative protein
    7 Mins Read

    Australia has become a global leader in alternative proteins, says Food Frontier’s Simon Easson, with the country witnessing a surge in innovation, government support, and market strategies. From shifting policies to groundbreaking technologies, the Australian smart protein sector is booming.

    Whilst nobody has been immune to the challenges arising from geopolitical and financial issues of the past two years, Australia has fared better than most, with alternative proteins beginning to gain traction at the federal and state level: more than 26 government-authored or funded papers now feature alternative proteins in their discussions – a topic that was largely absent from government policy before 2018. Foodservice, especially, has bucked the trend with Food Industry Foresight’s Sissel Rosengren reporting sector growth at Food Frontier’s AltProteins23 conference.

    Food Frontier’s 2020 State of the Industry report projected that plant-based meats alone could generate nearly AU$3 billion in Australian sales and provide 6,000 full-time jobs by 2030. The Australian government’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) further projected that the broader plant protein sector, including dairy milk alternatives, bakery ingredients, and protein products used in sports nutrition, could deliver an additional AU$3 billion (totalling AU$6 billion) and that precision fermentation presents an AU$1.45 billion domestic opportunity by 2030. While there is no Australia-specific projection at this stage, McKinsey & Company estimate the global cultivated meat market to be worth US$25 billion by 2030.

    A green and yellow chart

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    Source: Alternative Protein Global

    According to Alternative Proteins Global data (see graphic above), Australia ranks eighth globally for total alternative protein investment from 2022 to the end of June 2023. Moreover, it is the fourth top market globally for cellular agriculture based on deal count and the fifth for direct cellular agriculture investment with US$176 million raised. The number of alternative protein companies in Australia has risen from fewer than five in 2017 to more than 30 in 2023 and, of the 300 products now available on our supermarket shelves, 56 per cent are made by Australian plant-based meat manufacturers.

    A screenshot of a map

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    Recognising the scale of the broader plant protein opportunity, the number of plant protein ingredient manufacturers in Australia has increased to at least six and is growing. Made from Australian-grown grains and pulses, these value-added products are now being used by domestic and international companies across more than 23 different food and beverage categories to deliver increased protein and fibre content. Start-up innovators, such as Eighth Day Foods and Whole Green Foods, have achieved significant technology breakthroughs with strong interest shown by multi-national food manufacturers: Eighth Day with its ‘Rapid Solid-State Fermentation’ process re-defining the game in affordable and sustainable plant-based protein production and Whole’s ‘Whole Ingredient Nutrient Extraction’ (WINX) utilising ultra-high pressure to efficiently ‘explode’ the cells of the input ingredient, significantly enhancing the nutritional value and making it more bioavailable.

    There are now nine domestic cellular agriculture companies, and Australia is on the verge of having its first cell-cultivated ‘meat’ product approved for domestic sale: Vow Foods’ novel foods application for cell-cultured Japanese quail as a food ingredient is currently before Food Standards Australia New Zealand (FSANZ). Food Frontier anticipates that Eden Brew will be submitting its application to FSANZ in 2024 for precision fermented dairy products, and is looking to release its dairy-free ice cream into retail outlets before the end of the year.

    Against this backdrop, it is clear that several trends and growth strategies are emerging that will drive increasing adoption of alternative proteins across the food sector. Many of these can be seen across the globe but Australia is at the forefront of their development, as many ecosystem players and insiders shared during Food Frontier’s October 2023 conference.

    1. Producers, manufacturers, and service providers are beginning to take an ‘outside-in’, rather than an ‘inside-out’ approach.

      To begin with, investments and advancements have been driven by the innovators developing a ‘good idea’ with limited reflection on consumer demand and market requirements. Promising signs show that providers are modifying their packaging, messaging and marketing. For example, menus in quick service restaurants are providing more plant-based options with descriptions focusing on ingredients and taste rather than labelling as vegan. Manufacturers are emphasising nutritional credentials rather than focusing exclusively on meat-free and animal-friendly credentials.
    2. Foodservice is increasingly being seen as the lead environment for consumers’ first experience of plant-based meats, according to Mark Field of Prof Consulting Group.

      That experience needs to be both a good one and repeatable, encouraging consumers to seek out future experiences, as well as identify the products they’re consuming for their own purchase and home cooking. Attracting first-time trialists via retail has been limited to those already consciously consuming for environmental or health reasons with few ‘curious’ consumers being converted.

      Some restaurants, such as Brother Bon in Melbourne’s suburbs, base the entirety of their extensive menu on alternative proteins and focus on the Asian food styles on offer that can be enjoyed by an entire group of diners, meat eaters or otherwise. Promoting this approach, Harvest B, an Australian B2B alternative protein food technology business, has invested in chef training to facilitate the adoption of plant-based meats into institutional catering for hospitals, schools, prisons, armed forces establishments, and aged care facilities. FoodBuy, the sole sourcing partner of major foodservice player, Compass Group Australia, has seen business grow 800% in 2023.
    3. These two aforementioned points have demonstrated the need to meet consumers “where they are”. One indisputable fact is that the vast majority of consumers are solely interested in tasty, affordable food with little motivation to compromise on those factors. A small percentage of consumers are interested in novel foods for their own sake.



      The impact of this factor is most apparent in the utility foods sector, with the market bombarded in its early years with multiple manufacturers of burgers, sausages, meatballs, nuggets and other finished products. The market has inevitably corrected itself and fewer players now dominate retail shelves in Australia. v2food, a partnership between Jack Cowin’s Competitive Foods Australia and CSIRO’s Main Sequence, enjoys a near monopoly in the major food supermarkets for chicken-style products (such as schnitzels, dippers, and nuggets) and its burgers and sausages. v2food’s burger has enjoyed growing sales as the plant-based meat offering at Australia’s fast-food equivalent of Burger King: Hungry Jacks. Cale Drouin’s manufacturing operation, Cale & Daughters, has moved towards making products under license to supplement its growing range of deli meats and dairy products sold under different brand labels. Diem Fuggersberger’s food business, Coco & Lucas, makes ready meals using its own ingredients as well as those of other manufacturers, such as Quorn.

      Further partnerships forthcoming in 2024 reflect the increasing recognition for collaboration and inputs from ‘world’s best’ suppliers, rather than manufacturers attempting everything from end to end. The net result will be fewer, but better quality, choices for consumers such as a “planet burger” using 10-15% cultured meat with precision fermented fats, new algae-derived binders replacing methylcellulose, and a plant-based protein (such as mycelium) providing the increased umami flavour and texture. Several companies in Australia are actively forming these partnerships.
    4. By far the biggest single growth impact for the alternative proteins sector will come from the ‘normalisation’ of these foods. The best example of progress to date comes from the precision fermentation of casein dairy protein for the manufacture of cheese and the advancements made by Dave Bucca’s Change Foods and the start of large-scale production of mozzarella in import-dependent countries such as the United Arab Emirates.

      Global cheese production exceeds 20 million tonnes, trebling over the last 50 years, and driven largely by the obsession with pizza (Americans consume more than 3 billion pizzas per year). Precision-fermented mozzarella will soon become more readily available and cheaper than dairy-farmed mozzarella. As the cheese topping on pizza, this alternative protein (identical in taste and texture) will simply be ‘cheese’ with no need for customers to make choices based on environmental or animal welfare concerns. Likewise, the use of precision fermented eggs for scrambled eggs, omelettes, sauces, and in baking will also become normalised.

    Australia has navigated global challenges adeptly, witnessing a remarkable surge in alternative protein adoption. Government support, a thriving foodservice sector, and a burgeoning industry indicate a promising trajectory.  We stand at the forefront of shaping a sustainable and diverse future for the alternative protein sector. Food Frontier looks forward to releasing its State of the Industry report in mid-2024 which will demonstrate the current position and outlook for the next 10 years. 

    The post When It Comes To Alternative Proteins, Australia is Punching Above Its Weight, Argues Food Frontier’s Simon Eassom appeared first on Green Queen.

    This post was originally published on Green Queen.

  • alt protein courses
    5 Mins Read

    With the future of food intricately linked with the future of the planet, as well as the growing development of plant-based and cellular-agriculture-derived foods, some universities are offering courses solely focused on alternative proteins.

    Ever wanted to learn more about alt-protein, but not in a scour-the-internet kind of way? Have you wanted to dig deep and do a university degree for it?

    It’s becoming possible, with many institutes offering and planning to introduce courses focused solely on alt-protein. A major proponent of this is the Good Food Institute (GFI), which is partnering with multiple universities to support the global student movement called the Alt Protein Project.

    These student groups are driving research, innovation and education around alternative proteins in their universities, helping build courses to promote awareness and training about the topic. The Alt Protein Project has chapters in over 50 universities around the globe, from New Delhi and Sydney to Belo Horizonte, Lisbon and California.

    Here are some of the universities offering alt-protein courses.

    Previous alt-protein courses

    alt protein university
    Courtesy: NTU

    In 2021, Singapore’s Nanyang Technological University launched an undergraduate course, Future Foods – Introduction to Advanced Meat Alternatives, focusing on alternative proteins and cultivated meat. The first such programme offered by a local tertiary institution, it was offered as an elective for third and fourth year students taking the Food Science & Technology degree as a second major, which was jointly offered by NTU and the Netherlands’ Wageningen University.

    This was followed by a graduate-level Introduction to Advanced Meat Alternatives module in January 2022, which was run by the National University of Singapore’s Food Science and Technology department and created with the help of GFI APAC.

    GFI Israel, meanwhile, facilitated alt-protein courses at multiple Israeli universities, including the Hebrew University of Jerusalem in 2020. Called Cultivated Meat and Plant-Based Meat, this was then migrated to Tel-Aviv University and Ben Gurion University.

    At Stanford University, the in-house chapter of the Alt Protein Project ran a one-unit course, Rethinking Meat: An Introduction to Alternative Proteins in 2021. The 10-week class saw 12 speakers from research, industry, and academia talk about various aspects of the industry, from the science behind the tech to the climate and health impact.

    Meanwhile, UC Davis‘s Cultivated Meat Consortium held a short course to provide an overview of the science and research challenges, cell lines and media development, and product development and regulatory considerations of cell-cultured meat.

    And earlier this year, the Norwegian University of Life Science launched the second iteration of a course developed according to the Alt Protein Fundamentals Programme, originally developed by students from the University of Cambridge Alt Protein Project. GFI Europe is working with the university to turn this course into a permanent offering.

    UC Berkeley

    The Sutardja Center for Entrepreneurship & Technology at UC Berkeley offers a course called Design of Plant-Based Foods, which connects students with entrepreneurs, corporations, VCs, and plant-based organisations and covers food science principles around plant-based product design.

    Here, students work in teams to tackle industry challenges and create innovative plant-based products. It’s highly recommended that students have a strong background in biological sciences, chemistry, chemical engineering or related disciplines.

    Additionally, a special emphasis will be placed on “designing wholesome, minimally processed foods” that make use of “locally available raw materials”. It will run from January to May 2024.

    UC Berkeley also has an Alt: Meat Lab to help entrepreneurs and researchers investigate novel proteins and alternative fat sources.

    Tufts University

    alternative protein courses
    Courtesy: Tufts University

    In Boston, Tufts University has a Certificate in Cellular Agriculture programme, which trains skilled workers to accelerate research and commercial product development in this field and aims to address the industry’s need for highly trained professionals.

    The course, which can run from 12 to 24 months, preps students to “enact change in food sustainability, personalised nutrition and food security”. They learn how to translate cell ag research on alternatives to meat, eggs, dairy and leather into commercially available products.

    The programme offers foundational education in the methodologies, context and implications of cellular agriculture technology, and covers subjects as varied as food science, biotechnology, tissue engineering, synthetic biology, biomedical engineering, and more.

    University of Winchester

    plant based course
    Courtesy: University of Winchester

    The UK’s University of Winchester offers a six-module Plant-based Nutrition Course led by Dr Shireen Kassam, co-founder of Plant Based Health Professionals UK.

    The course explores the diet-related causes of disease and death in the UK, as well as the role of nutrition in optimal health and wellbeing. It covers the key aspects of a healthy vegan diet, and reviews scientific literature to support the rule of plant-based nutrition in the prevention of chronic diseases, including cardiovascular diseases, diabetes, cancer, dementia, obesity, bone health, women’s health and gastrointestinal disorders.

    It draws comparisons with other popular diet patterns like low-carb and Paleo diets, assessing national and international nutrition guidelines and their strengths and weaknesses. The course presents a link between our diet and its impact on the planet, while presenting a model of sustainable farming.

    Other alt-protein courses in worldwide universities

    According to GFI, which itself has a free online course covering the science and economics of plant-based proteins, fermentation-derived proteins and cultivated meat in five modules, the Norwegian University of Science and Technology runs a seven-week course based on the Alt Protein Fundamentals Programme.

    In the Netherlands, meanwhile, Utrecht University’s Alt Protein Project chapter is teaching the programme to undergraduate and master’s students studying science and business subjects. And the University of Wageningen is offering a three-day course titled Proteins of the Future in June 2024, which will deep-dive into the potential of plant-based proteins, offer insights into the science of alt-protein and equip students with the tools to build a more sustainable food system.

    And in Germany, the Bayreuth-Kulmbach Alt Protein Project has developed its own Alternative Proteins: Policies and Regulation course, which is now being offered to all master’s students studying Global Food, Nutrition and Health.

    Many other US universities are hoping to build alt-protein programmes, including WPI, Penn State, and the University of Minnesota – which is a marker of the future popularity of these courses.

    The post Where to Study the Future of Food: The Best Alt Protein University Programs appeared first on Green Queen.

    This post was originally published on Green Queen.

  • japan alt protein grant
    4 Mins Read

    The government of Japan has awarded grants worth $19.6M to two alternative protein startups, just after a new report shed light on the country’s consumer preferences around meat alternatives.

    The Japanese government has included two alternative protein companies in the latest round of its Small and Medium-Sized Enterprises Innovation Promotion Fund Project, run by the Ministry of Agriculture, Forestry and Fisheries.

    Awarding grants worth ¥26B ($209M) to 25 projects, the two alt-protein startups part of the list are Umami United and IntegriCulture, which received funds worth ¥2.8B ($19.6M).

    Umami United bags $6.5M for global expansion

    umami united
    Courtesy: Umami United

    Umami United, which closed a $1.64M pre-Series A funding round earlier this year, makes plant-based egg products using konjac flour, bittern and wood-eared mushrooms. The startup, which is gearing up to launch in the US and Europe, received ¥917M ($6.5M) as part of the government grant.

    The Tokyo-based startup says it will use the funds to improve the functionality of its vegan eggs, and accelerate its full-scale entry into the North American market. It has stated its aim to become a global food tech representative of Japan, “fostering a world where individuals with various backgrounds, including vegans and food allergies, can come together and share a meal at one table”.

    Speaking to Green Queen after the pre-Series A round in August, Umami United CEO Hiroto Yamazaki said the brand was looking to enter the UK and Germany first in Europe: “We are in the midst of discussions with big players in both the UK and Germany to incorporate our egg replacer products into their plant-based food products. They have tested our products and initial responses are positive.”

    He added: “As for the US, we are also in late-stage talks with universities in Southern California to incorporate our products in their vegan menus.” He confirmed that some “big plant-based meat players” are testing Umami United’s clean products to be used as a binding agent. Its product range includes a vegan egg powder, flavouring powder and pudding mix.

    IntegriCulture gets $13.1M for demonstration of cell ag production system

    integriculture
    Courtesy: IntegriCulture

    IntegriCulture, meanwhile, received an even larger investment of ¥1.87B ($13.1M). It has created a cellular agriculture infrastructure platform called CulNet, through which it develops affordable growth mediums and other solutions for cultivated protein. The startup plans to make these developments open-source to accelerate widespread progress and commercialisation.

    In early 2022, it raised $7M in a Series A round to take its total funding to $16.4M. The company has previously been awarded a $2.2M government grant to construct a specialist production facility, and has been working with the Japan Aerospace Exploration Agency and the Tokyo Women’s Medical University on a project involving cellular agriculture and cultivated meat production in space.

    The company claims to have grown serum-free cultivated chicken and duck meat at a fraction of the cost compared to using animal-based growth factors. It says the CulNet platform can drop growth factor costs from the current price of over $200,000 per kg of meat to under $3 by 2025, and under a dollar soon after that.

    Plus, it has debuted a cell-based egg-derived skincare ingredient, Cellament, which is being used by the Japanese skincare brand Essencebase in its L’Oeuf line. “Cell-culture technology doesn’t just change how we source traditionally animal-derived ingredients, it also enables us to unlock nutritional and functional power that was previously inaccessible,” IntegriCulture CEO Yuki Hanyu has previously said.

    What Japan’s consumers want from alt-protein

    japan plant based meat
    Courtesy: IntegriCulture

    The agriculture ministry’s grant comes soon after a Food Frontier report into Asia’s alt-protein sector. It revealed that 91% of Japan’s citizens are regular meat-eaters, while 9% eat plant-based meat. For these consumers, flavour, ease of cooking and high protein content are the most important purchase drivers. As for the biggest barriers, taste and overprocessing are the main issues.

    In terms of cultivated meat, 20% of people surveyed have heard of the term, but only 2% indicated that they’d definitely purchase it, with 10% saying they are likely to do so once it becomes available. Here, unfamiliarity with these novel foods is the key barrier, followed by a perceived unnaturalness and taste concerns.

    While the value of Japan’s alt-meat market is among the highest in Asia (at $247.5M in 2022), it has the slowest projected yearly growth rate, expanding by only 9% annually until 2027. “We are seeing more and more Japanese consumers with changing tastes and preferences and heightened health awareness, and this has also motivated these local food manufacturers to prioritise and launch plant-based food,” Yamazaki told Green Queen.

    Additionally, the Japan Association for Cellular Agriculture is part of the recently launched APAC Regulatory Coordination Forum, which aims to facilitate cross-border dialogue between cell-cultured food producers, industry associations and think tanks, and government agencies and regulators in multiple jurisdictions.

    On the regulatory front, Japan’s government is expected to be the next (alongside South Korea) to develop a framework for companies. “Both nations are proactively seeking input from industry groups to craft clear and efficient safety review processes,” said Good Food Institute APAC managing director Mirte Gosker, before adding: “No timeline has been set for when this work will be completed.”

    The post Japanese Government Awards Grants to Two Alt-Protein Startups appeared first on Green Queen.

    This post was originally published on Green Queen.

  • steakholder foods
    4 Mins Read

    Israeli startup Steakholder Foods has unveiled the industry’s first 3D-printed eel to battle an industry riddled with overfishing and facing the threat of extinction. It is expected to include some cultivated eel cells at a future stage.

    Steakholder Foods, the Israeli 3D-printing and cultivated meat and seafood startup that began as MeaTech, has unveiled a prototype of its 3D-printed plant-based eel, using precision layering and a unique mix of materials to achieve the fish’s complex texture.

    It comes months after the producer debuted the world’s first cultivated grouper fish with Singaporean cultured meat maker Umami Meats, on the back of a $1M grant from the bipartite Singapore-Israel Industrial R&D Foundation.

    vegan eel
    Courtesy: Steakholder Foods

    Plant-based for now, but hybrid fish in the plan

    Steakholder Foods’ 3D bioprinting process – called DropJet – allows it to drastically reduce the number of ingredients in its vegan eel – catering to the growing consumer demand for clean-label formulations. In 2020, a global survey by Ingredion revealed that over half of respondents find it important for products to have a short ingredient list, while its latest data has found that 78% would spend more money on products with ‘natural’ or ‘all-natural’ packaging claims.

    And while the eel is currently made up of fully plant-based ingredients, as a cultured meat company that has previously expressed interest in hybrid meat, it perhaps comes as no surprise that it expects to include cultured eel cells in the product at a later stage, if the “economies of scale allow price-competitive cell development”.

    The news comes a few months after the startup announced a multi-million-dollar strategic partnership with an accredited governmental body based in the Gulf Cooperation Council to create hybrid fish products and tackle food insecurity in the region, with the eventual goal of establishing a large-scale production facility.

    3d printed fish
    Courtesy: Steakholder Foods

    Steakholder Foods, which is currently conducting a life-cycle assessment for its seafood analogue, is exploring collaborations to commercialise its plant-based eel by offering them proprietary 3D printers and ink that can generate revenue in the short term. It claims that its current tech capabilities will allow B2B partners to mass-produce price-competitive 3D-printed eels, enabling them to tackle the challenges associated with the current global costs of eels.

    “This technology is designed to enable partners to generate products on a potential industrial scale of hundreds of tons monthly, not only at lower costs compared to wild eel, but also with the flexibility to create a variety of printed products using the same production line,” explained its CEO Arik Kaufman.

    Why alternatives to eel are necessary

    In Japan, where over 70% of all eel catch is consumed, the fish has always maintained its luxury status, with wholesale prices reaching $40 per kg. But consumption of eels – a $4.3B market – has declined over the last two decades, falling from about 160,000 tons in 2000 to just over 60,000 tons in 2021. And this drop isn’t just limited to Japan – in the EU, eel populations have diminished dramatically, decreasing by 98% from 1980, leading to an export ban on eels in 2010.

    A critically endangered species, eels have reached this point due to overfishing, poaching, black market trading and breeding troubles. Known as mysterious creatures, these fish undergo an unusual metamorphosis, with a breeding process that includes a 6,500-km-long migration to one of two spots: the Sargasso Sea (near the Bermuda Triangle), or off Guam. This makes captive breeding difficult, especially amidst elevating demand for the fish.

    Additionally, the overfishing of eels disrupts the marine and freshwater ecosystems they come from – these fish maintain a balance in biodiversity by preying on smaller fish, ensuring that no marine species takes over the ecosystem. Eels, in turn, are also a food source for birds like the grey heron and the great cormorant.

    forsea foods
    Forsea Foods’ cultivated eel | Courtesy: Forsea Foods

    This makes a pressing case for alternatives to wild eel – including plant-based and cultivated versions. Companies like New York’s Ocean Hugger Foods and Japanese giant Nissin already have vegan eels on the market (using eggplants and soy protein, respectively). And Israel’s Forsea Foods is working on cultured eel, which it hopes to bring to market by 2025.

    Steakholder Foods’ innovation stands out for its 3D-printing tech and potential as a hybrid seafood product, something Kaufman calls “a pivotal moment” in the seafood sector: “Such versatility could significantly boost profitability for food companies and lead the way to a shift towards more efficient and sustainable practices in the industry. This product exemplifies the broader possibilities our technology offers our partners.”

    The post Steakholder Foods Unveils ‘Industry-First’ 3D-Printed Vegan Eel appeared first on Green Queen.

    This post was originally published on Green Queen.

  • supermarkets veganuary
    5 Mins Read

    As ever, UK supermarkets are leaning into Veganuary with a huge focus on vegan food items – but this time, they’re spotlighting their own ranges, following a year where private-label products ruled the roost thanks to the cost-of-living crisis.

    Every year, supermarkets in the UK transform on January 1 – and it’s not just for the new year. The words ‘vegan’ or ‘plant-based’ are much more prominent on store signs, with monthlong discounts on milk alternatives and meat analogues enabling people to overcome the cost barrier and embrace Veganuary.

    This time, while there will be much of the same, a key difference will lie in the variety of products available to consumers. While Veganuary always sees discounts on branded SKUs alongside a few (mostly) limited-edition private-label launches, retailers will be delving deep into their own R&D to create more affordable items for a budget-constrained Britain.

    And it will come on the back of the first time private-label sales have overtaken brands since the pandemic, thanks in no small part to the increased cost of living.

    Private-label growth to seep into Veganuary

    asda omv
    Courtesy: Asda/OurCreative

    According to market research firm NielsenIQ, private-label sales at UK retailers grew at double the speed of brand items (14% vs 7%) in 2023. In April, own-label accounted for 55% of grocery store sales, and 63% of the volume. And NielsenIQ data for the Grocer’s 2023 Top Products survey revealed that even though supermarket labels saw a 2% decline in volume (about 200 million units), they were still performing better than brands, whose volume was down by 2.6%, or 500 million units.

    Additionally, private-label lines experienced more value growth – 12% vs 8% – despite keeping their average prices at two-thirds that of brands. “Without retailers really knowing, they were laying the foundations so that when the cost-of-living crisis hit, the fact there were such strong private-label brands and products already out there made it a lot easier to emphasise that quality and to push even more customers their way,” Paul Stainton, partner at International Private Label Consult, told the Grocer.

    A recent NielsenIQ survey revealed that 54% of consumers believe own-label lines are good value for money. Meanwhile, 40% said the products were of higher or equal quality than brands, and 52% thought they were a good alternative to brands. “Private label has emerged as an unexpected hero in the cost of living crisis, helping consumers maintain their taste for value,” wrote Rachel White, UK and Ireland managing director at NielsenIQ.

    “But they do not have to simply be a response to tough economic times. Their enduring appeal, growing consumer acceptance, and global success stories underscore their importance in the future of the grocery industry.”

    Tesco’s Plant Chef range for Veganuary 2024

    tesco veganuary
    Courtesy: Tesco

    The Grocer’s data pointed out how Asda introduced over 800 more own-label items this year as part of its Just Essentials line, while Tesco – the UK’s largest retailer – actually reduced its private-label SKUs by over 500, but still managed to grow value sales by 10% with an innovation focus on “fast-growing categories such as plant-based”. For example, it boosted its Plant Chef line with five new frozen ranges to coincide with Veganuary.

    Veganuary 2024 seems primed for similar moves. Last year, over 820 new products were launched during the campaign, and with a record-breaking number of participants expected again, supermarkets are hoping to capitalise on the surge of vegan sales with cheaper own-label products and ready meals to ease wallet pressure.

    Tesco is introducing a range of international flavours to its Plant Chef line. Products include Meat Free Spaghetti Bolognese, No-Beef Meatballs, Meat Free Southern Fried Fillets, Hot & Spicy No-Chicken Strips, Sweet Potato Katsu Style Curry, Mexican Inspired Bean Burgers, Katsu Style Veggie Crispbakes, and Spicy Bean Burgers.

    These range from £1.75 to £3, and serve as either building blocks for dishes or as entire meals themselves. “Plant Chef is not only designed for those already eating a vegan diet, but is also perfect for anyone looking to include more plant-based meals in their weekly routine, with a selection of convenient meals that don’t compromise on taste,” the retailer said, hinting at the push towards flexitarians taking up the 31-day Veganuary challenge.

    Other retailers are expected to add new plant-based products to their own-label lines too. Discount supermarkets Lidl and Aldi typically offer limited-edition private-label vegan items like tofu, tempeh, vegan cheese and chocolate to get a slice of the Veganuary pie.

    Can Veganuary stem the meat-free fall?

    uk plant based sales
    Courtesy: Meatless Farm

    The Grocer’s Top Products survey also revealed that sales of meat-free products in the UK are on the decline, particularly as the higher markups discourage cost-of-living-hit shoppers from buying vegan analogues. Sales have declined by £38.4m, while volume is down by 4.2%. Meanwhile, fresh meat was among the fastest-growing sectors, with £352.5M in sales growth.

    “Inflation of meat-free ingredients has been ahead of meat, which has meant meat-free has become a pricier option,” explained Chris Doe, UK marketing and innovation director at Pilgrim’s Food Masters. “In turn, the industry has seen flexitarian shoppers increasingly switch back to meat.”

    This has spurred campaigns like restaurant chain Burgers & Beyond’s Anti Veganuary menu – the eatery is removing all vegan offerings from its menu and replacing them with meat-based options. “As a butcher, it goes without saying that I think Veganuary is an unhelpful message,” says Richard Turner, who is consulting on the menu. “If you want to eat less meat then just buy less, but better quality.”

    But the UK is doing neither of those things. While its population is eating less meat and dairy than ever recorded, sales of fresh meat – as mentioned above – are growing. And of the meat that Brits are buying the most, 95% comes from factory farms.

    “The cost-of-living crisis continues to impact UK consumers and our data shows that this has had an effect on how they shop for groceries and what they choose to put in their baskets,” said NielsenIQ’s White.

    “There has been a real emphasis, despite inflation, on stripping it back to traditional items, such as fresh meat and dairy products and a move away from trying more expensive meal solutions, which have shifted the dial in terms of the meat-free category,” she added. “Whether this will have an impact in January when many like to experiment with Veganuary, remains to be seen.”

    The post Veganuary 2024: UK Supermarkets Champion Private-Label Ranges for Plant-Based Challenge appeared first on Green Queen.

    This post was originally published on Green Queen.

  • spain food tech report
    6 Mins Read

    While Spain was also at the receiving end of the global drop in food tech funding, its ecosystem experienced a more moderate slowdown this year, while raising €226M and becoming one of the more attractive sectors for female entrepreneurs.

    “In 2023, we reached a crucial milestone for the Spanish food tech ecosystem,” wrote Mila Valcárcel, managing partner of Madrid-based food tech accelerator Eatable Adventures. “We have witnessed the consolidation and arrival on the market of disruptive technologies in more development phases. This achievement demonstrates the great technological solvency of the Spanish ecosystem.”

    Explaining why this progress is a big deal, Valcárcel pointed to the continued decline in VC investment in food tech globally – as of Q3, it’s down by 71% year-on-year and 14% from Q2. This is why the recent developments have placed Spain “in a privileged position on the international food tech map”.

    Valcárcel was writing in Eatable Adventures’ latest annual report, the State of Foodtech in Spain 2023, which breaks down the makeup of the country’s food tech ecosystem, its leading categories and resiliency, as well as its prominent female representation.

    What Spain’s food tech sector is made up of

    food tech startups spain
    Courtesy: Eatable Adventures

    Eatable Adventures reports that there are a total of 420 food tech startups in Spain, with a notable spread across the autonomous communities of Madrid (representing the home of 34.2% of startups), Catalonia (30.3%) and Andalusia (9.1%). While the share of the former two has grown over the last year, the number of startups from the latter region has slightly declined.

    The food production and processing sector counts the most number of food tech startups here (41%), followed by restaurant tech and delivery (25%), agritech (21%), and retail and distribution (21%). Within food manufacturing and processing – whose share increased by 6 percentage points from last year – there was a 10.5-point increase in new products featuring innovative ingredients. Eatable Adventures says this surge is likely influenced by health and sustainability concerns, alongside increased interest in new technologies.

    The number of agritech startups declined by 3.5 points annually, but segments like water management or robotics have shown modest growth, while crop automation systems continue to be the most prominent. “This suggests that production efficiency and optimisation remain key priorities for the agricultural sector,” the report states. Intensive cultivation systems, meanwhile, represent the fewest number of startups (1.2%).

    Retail and logistics has the lowest representation, and suffered a 12-point decrease from 2022, which suggests “a change in focus or a reclassification” for startups. It’s driven by “a noticeable decline in the establishment of new sales channels, juxtaposed with a rise in the prevalence of retail analytical platforms”. Companies working with smart labels have grown by 8 points in number, representing 9.8% of the total retail sector.

    Finally, the restaurant and delivery vertical has absorbed parts of startups from previous years that were classified in the retail and logistics category, “signalling a dynamic change in the distribution of entrepreneurial projects in these sectors”. Here, management platforms, online marketplaces and delivery startups rule the roost – conversely, booking platforms have declined by nearly 9 percentage points.

    Women are prominent in Spain’s food tech sector

    women in food tech
    Courtesy: Eatable Adventures

    The report reveals that 59% of food tech startups in Spain have a team of one to five employees, while only 2% have over 200. In total, the sector employs 4,600 people. Meanwhile, just 7% of these businesses have four or more founders, while the average age of these entrepreneurs is 36.8.

    Moreover, 36% of startups feature a woman as a partner, double the national average of 18%, according to Eatable Adventures. While there’s certainly a need for further growth here, this is still much better than elsewhere. Across Europe, in terms of female-led businesses, for example, only 1.8% of startups attracted funding in 2021. And in the US, women represented less than a quarter of the C-suite in the food industry in 2017.

    “This trend is also mirrored in the composition of teams, with nearly 40% of startups having more than half of their staff composed of women, a highly positive figure compared to the national average,” the report states. Some of Spain’s women-led food tech startups include algae protein producer Poseidona, food 3D printer maker Natural Machines, and cultivated meat company BioTech Foods (owned by JBS).

    The tech development of startups is, of course, a huge marker of their success. According to the State of Foodtech in Spain 2023 report, 28% of surveyed startups have at least one patent, while 35% use trade secrets – a 5-point increase year-over-year. And when it comes to technological maturity, most of the businesses display a “considerably high level of development” – but the challenge is to maintain constant innovation and remain relevant in a competitive and ever-evolving environment.

    A resilient food tech ecosystem

    food tech funding
    Courtesy: Eatable Adventures

    As mentioned above, despite the global funding slowdown, Spain’s food tech sector faced moderate headwinds. Eatable Adventures states that while investment reached €27.4B in 2022 around the world – it fell by 61% from Q2 2022 to 2023. Spain, meanwhile, saw food tech startups rack up €226M in funding this year, only a 16% decrease from 2022, which “points to the strength and resilience of the ecosystem at the national level”.

    There was stability in pre-seed and seed funding rounds, with 39% of Spanish food tech startups in the seed phase (representing the higher share), followed by 29% in the pre-seed stage. Key national investors include Capsa Vida, which has backed the likes of baïa, entomo agroindustrial, GrinGrin, and nucaps; BeHappy Investments, which has supported Harbest Market and Hunty; and Clave Capital, which has invested in Deep Detection and Groots. Eatable Adventures itself has funded Bio2Coat, mmmico and Néboda through its Spain Foodtech acceleration programme.

    On the international front, ProVeg Incubator welcomed Poseidona and Gimme Sabor into its 11th cohort, while Big Idea Ventures invested in vegan cheesemonger Väcka. Cocoon Bioscience raised €15M with support from North South Ventures from the US, and Newtree Impact – already an investor in Cubiq – joined Heura’s €2.7M funding round.

    “We have not only witnessed the resilience of our ecosystem but also the consolidation and market launch of disruptive technologies, as has been the case of the arrival to the retail channel of the first 3D bio-printed vegetable bacon by Cocuus and Foody’s,” said Valcárcel.

    She called for further investment into the category. “If we want to be truly competitive against the most developed international ecosystems We need to be more ambitious and have a vision of the future of this sector that is so strategic for Spain. It is essential to put greater effort into investment and collaboration with the industry, but also to have greater support at the institutional level and to have a strategy aligned between territorial and national initiatives.”

    Alex Holst, senior policy manager at GFI Europe, added: “Placing Spain at the forefront of protein diversification and food innovation will involve establishing clear policy direction from governments, mobilising public investment in open-access research and development and industry expansion, and allowing farmers and rural areas to take advantage of the benefits of these emerging sectors.”

    The post Resilience, Investment & Female Representation: The Lowdown on Spain’s Food Tech Ecosystem appeared first on Green Queen.

    This post was originally published on Green Queen.

  • future food quick bites
    3 Mins Read

    In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Melibio’s UK debut, Canada’s ‘unlawful’ plastic ban, and a game-changing vegan documentary.

    New products and launches

    A year after announcing their partnership, Bay Area alt-honey startup MeliBio and Slovenia’s Narayan Foods have launched a vegan honey product in the UK under the Better Foodie brand. Named Vegan H*ney, it is available at over 200 independent stores in the country, retailing at £5.99 per 300g jar.

    melibio
    Courtesy: Better Foodie/Getty Images via Canva

    French-Belgian digital restaurant and food delivery company No Brainer has launched a hybrid-virtual brand format called Dr Seed, which centres on 100% plant-based food. It offers an app, bypasses aggregators like Uber Eats, and allows consumers to order and pay directly through its platform, starting at 54 Grill in Paris.

    Veganuary launch announcements are in full flow. In the UK, pizza chain Papa John’s is introducing a limited-edition vegan BBQ Chicken offering, which is topped with plant-based cheese from Sheese. It will be available from January 2.

    papa johns vegan
    Courtesy: Papa John’s UK

    Fellow food chain LEON has unveiled its Veganuary menu too, focused on “gut-healing goodness”. It includes a new Bangin’ Bhaji Wrap and Rainbow Squash Salad, which will launch UK-wide on January 10.

    And German alt-seafood startup Koralo has debuted its co-fermented microalgae- and mycelium-based New F!sh filet in South Korea, starting with Seoul restaurants Stylevegan and Monks Butcher.

    koralo fish
    Courtesy: Koralo

    Finance and policy developments

    The Canadian government has officially banned the use of plastic straws, food containers, checkout bags and cutlery at foodservice locations, going against a court order brought in by the oil and chemicals industries calling the regulation “unreasonable and unconstitutional”.

    Elsewhere, Australia’s government has rejected a $55M funding request for the development of an alt-protein research centre for the third year in a row – though industry players remain confident for future bids.

    vegan chicken nuggets
    Courtesy: Rebellyous Foods

    Seattle startup Rebellyous Foods is accepting requests for proposals for its plant-based meat production system, which it claims can cut manufacturing costs by 60% compared to standard methods and reach price parity with conventional meat.

    Weeks after being acquired by The Compleat Food Group and earning a Waitrose listing, London-based artisanal vegan cheese producer Palace Culture says its sales have tripled in the last month, with a wider retail rollout now expected for 2024.

    Movers, breakthroughs and pop culture

    Brazilian precision fermentation startup Future Cow Technologies has unveiled the first prototype of its animal-free milk, made in 15-litre tanks. The company plans to expand production capacity to up to 5,000-litre tanks for B2B purposes.

    Meanwhile, British plant-based meat manufacturer MYCO has hired former VBites chief David Wood as its CEO, who left his position at VBites following the business’s collapse.

    In the US, the Physicians Committee for Responsible Medicine has sponsored two billboards in Salisbury, Maryland, calling on the poultry industry in the area to pivot to cultured meat.

    It’s been over four years since The Game Changers graced our screens, and while a sequel is underway, the original’s director, Louie Psihoyos, is bringing a new vegan documentary to Netflix. Based on a recent dietary study conducted on identical twins, You Are What You Eat: A Twin Experiment, takes you behind the scenes of the research. It will release on New Year’s Day, coinciding with Veganuary.

    The post Future Food Quick Bites: Bee-Free Honey, Co-Fermented Fish & A New Netflix Doc appeared first on Green Queen.

    This post was originally published on Green Queen.

  • uk plant based sales
    7 Mins Read

    New data reveals that meat alternatives were among Britain’s fastest-falling grocery categories this year, with the cost-of-living crisis squeezing consumer budgets. The sales decline for plant-based dairy leader Alpro, meanwhile, reflected the overall drop in volume for the UK milk market, which was masked by inflation-induced price hikes.

    It has been another struggle of a year for plant-based meat – In the UK, where sub-brands have been withdrawn and other players have collapsed, sales are down year-over-year, primarily due to price constraints as a result of the higher cost of living.

    This has meant it is one of the worst-performing grocery categories in 2023, behind only cigarettes, tobacco and alcohol. Sales have declined by £38.4m, while volume is down by 4.2%. On the opposite end of the spectrum, fresh meat was among the fastest-growing sectors, with £352.5M in sales growth.

    One of the few categories that surpassed meat was milk, whose sales values were up by £497.6m – but in both these segments, inflation is masking the true trend: volume is down by 181.9 million litres for milk, for example, while the rise in sales for chicken (the top-performing food) was largely driven by a 13.4% price hike. This is reflected by the fact that Brits have been eating less meat and dairy than ever recorded.

    The milk market was hit by a fall for plant-based dairy market leader Alpro, which experienced the biggest percentage loss among the top 30 brands in the sector. Once again, the usually higher price of milk alternatives was a key driver here. This is according to NielsenIQ data for the Grocer’s Top Products survey for 2023.

    A tough year for plant-based meat

    plant based meat uk
    Courtesy: VBites

    2023 was a year that saw British plant-based meat businesses like Plant & Bean, LoveSeitan and VBites fall into administration, just as Meatless Farm was rescued from the brink by fellow alt-meat maker VFC. Meanwhile, the world’s largest FMCG brand, Nestlé, withdrew two plant-based lines from the UK market, one of which was its alt-meat brand Garden Gourmet, just as Heck reduced its meatless range from 10 products to just two.

    These events reflected a loss in consumer confidence in this category, with high prices keeping them away from grocery baskets. “After many years of strong growth, the meat alternatives market has fallen into decline,” said NielsenIQ senior insight analyst Carol Ratcliffe. “Shoppers are less willing to pay the premium associated with meat alternatives and are switching to cheaper sources of nutrition.”

    The UK’s alt-meat market leader Quorn, which had reported a £15.3M in its annual accounts earlier this year, is down 8.1% in volume, but has seen a small spike (+0.2%) in value, reaching £155.8M. “We have seen huge changes in consumer behaviour led by turbulence in the global economy and this has led to a slowdown in the meat alternatives category, but it comes against a backdrop of many years of strong growth,” said Gill Riley, UK consumer director for Quorn.

    Its closest rival Linda McCartney actually suffered the largest loss among the top 30 brands, down by £6.6m. Richmond and Cauldron, the next best on the list, lost 3.1% and 11.2% in value sales. “Inflation of meat-free ingredients has been ahead of meat, which has meant meat-free has become a pricier option,” explained Chris Doe, UK marketing and innovation director at Pilgrim’s Food Masters (the parent company of Richmond). “In turn, the industry has seen flexitarian shoppers increasingly switch back to meat.”

    Challenger brands on the rise

    this plant based meat
    Courtesy: THIS

    On a more positive note for the industry is the rise of challenger brands like THIS and VFC, both makers of vegan chicken. The former has seen its value expand by 46.6%, with volume up by 66.6%. This was driven by a £15M Series B fundraiser in March, which allowed the company to invest in R&D and launch new products like a roast chicken and a chicken and bacon pie, according to NielsenIQ’s Ratcliffe.

    “Innovation has been a core part of its growth over the last two years as it has diversified into a wider range of segments, including frozen, ready meals and food to go, as well as continuing to launch new products in its core segment of chilled meat alternatives,” she said.

    THIS marketing director Dee Bulsara explained that quality is key when it comes to new launches, which don’t happen “unless we think the product can trick a meat-eater once it’s in a dish”. Additionally, increased store listings has also helped THIS. “The market is consolidating, with declining brands coming out, which has allowed us to really grow,” she noted, echoing THIS CEO Andy Shovel’s comments to Green Queen in October. “No supermarket needs 18 types of burgers, so it’s really important to make the category easier to shop.”

    Meanwhile, VFC, which has expanded its meat-free portfolio with the acquisitions of Meatless Farm and Clive’s Purely Plants this year, saw an exponential rise in sales value (+199.3%). Despite that, however, it retains a tiny share in the overall meat-free market – as does THIS, whose total value is dwarfed by that of Quorn’s, which is nearly 10 times as high.

    Prioritise innovation, taste and texture

    vegan butcher
    Courtesy: The Vegetarian Butcher

    Expanding on Bulsara’s point, Ratcliffe noted that maintaining high quality will allow brands to justify their price premiums “via clear flavour, format or nutritional benefits”.

    Moreover, Squeaky Bean marketing controller Becky Youseman outlined the importance of innovation – the brand has unveiled a host of new products amidst an 8.8% drop in volume: “Successful brands are offering NPD that either brings something totally new to the market or fills a gap to answer a consumer need,” she said.

    Georgina Bradford, marketing director of nutrition at Unilever, added that “taste and texture really are king”. This aligns with recent consumer research revealing that for 51% of Brits, taste/texture is the biggest reason for reduced plant-based meat consumption, with nearly two-thirds (66%) agreeing that some meat alternatives taste much worse than their conventional counterparts.

    “It sounds obvious, but growth will only follow if shoppers love the taste of the product,” explained Bradford. “It’s why our R&D teams are focused on taste and texture. We go through countless prototypes and iterations before we go to market with a new plant-based product.” Unilever-owned The Vegetarian Butcher has witnessed value and volume growth of 8.2% and 9.9%, respectively.

    Pilgrim’s Doe expects the sector “to face ongoing pressure as shoppers watch their spending well into 2024″, but Quorn’s Riley believes the alt-meat category will “recharge, rebuild and head back towards growth”, as there is still “sustained interest in eating meat-free”.

    It’s up to giants like Quorn, whose sales decline is being paved with optimism, to lead the way here. Another similar case is US producer Beyond Meat, which has had a bad year overall, but saw volume up by 26.2% and value sales by 18.4%, adding £2.7m to its value.

    Alpro drives milk decline, but Oatly’s value rises

    alpro brand refresh
    Courtesy: Elmwood

    Speaking of industry giants, Danone-owned alt-dairy brand Alpro – which went through a brand refresh this year – has been one of the key factors behind the milk category’s decline, according to the Grocer. With volume falling by 22% (24.3 million fewer litres), it’s the biggest percentage loss in the top 30 milk brands. Its £13.7M loss is also the largest in the milk sector.

    “Inflation and the cost of living have tempered recent growth rates,” acknowledged Danone’s head of category, Tom Kerr. “In many households, plant-based products are only consumed by one person. So, naturally, when people look to save money from their weekly shop, it is plant-based items that are left on [the] shelf.”

    This has meant the withdrawal of certain products and brands in this space. Nestlé ended its Wunda pea milk line, while Innocent bid adieu to its three dairy alternatives – oat, coconut and almond – both due to poor sales. The one company that serves as an exception here is Oatly, which is a surprise given how rocky the last two years have been for the Swedish oat milk maker.

    The UK’s second-largest alt-milk brand, Oatly saw a modest volume growth of 0.3%, while higher prices – its average price per litre is 6.9% higher than Alpro – mean its value is up by 9.8%, becoming one of the only two businesses in the top 10 (alongside Müller) to expand in volume. This is credited to the company’s new recipe for its Light, Semi and Whole Oat Drinks, as well as the launch of a No Sugars oat milk.

    And despite the fluctuating fortunes, Alpro and Oatly only trail dairy giant Cravendale in total value across the UK milk market, ahead of companies like Freshways, Müller, Lactofree and Arla – signalling that consumer demand for dairy-free still persists.

    “The cost-of-living crisis continues to impact UK consumers and our data shows that this has had an effect on how they shop for groceries and what they choose to put in their baskets,” said Rachel White, UK and Ireland managing director at NielsenIQ. There has been a real emphasis, despite inflation, on stripping it back to traditional items, such as fresh meat and dairy products and a move away from trying more expensive meal solutions, which have shifted the dial in terms of the meat-free category. Whether this will have an impact in January when many like to experiment with Veganuary, remains to be seen.”

    The post Cost of Living: UK Meat-Free Sales Plunge While Inflation Masks Dairy Decline appeared first on Green Queen.

    This post was originally published on Green Queen.

  • beyond meat vs beef
    5 Mins Read

    How sustainable is plant-based meat? US giant Beyond Meat answered this question in its latest life-cycle assessment, comparing the climate credentials of its burger with an animal-based beef patty.

    In 2018, Beyond Meat commissioned the University of Michigan’s Centre for Sustainable Systems to carry out a life-cycle assessment (LCA) of its original Beyond Burger (launched in 2015), which found that the plant-based product produces 90% fewer greenhouse gas emissions, requires 46% less energy, has over 99% less impact on water scarcity, and 93% less impact on land use, compared to beef.

    The Beyond Burger has gone through two more iterations since then, culminating in version 3.0, which was released in 2021. Now, it has released a second LCA –  conducted by Dutch research firm Blonk Consultants and compliant with ISO standards – comparing this product to a conventional beef patty. Here’s what it found.

    Beyond Meat vs beef: the environmental impact

    beyond meat environmental impact
    Courtesy: Beyond Meat

    Based on data from 2022, the new Beyond Meat LCA focused on global warming impact, land use, water consumption, and non-renewable fossil resource scarcity. Calculating the effect of different production components, it found that refrigerated transport – including both intermediary components and final distribution – is the biggest contributor to the burger’s GHG emissions (40%) and fossil resource use (42%).

    Ingredient production is the other prominent factor, responsible for 35% of emissions and 25% of non-renewable energy use. This dominates the rest of the metrics too, responsible for 81% of land use, almost all of the global warming impact if incorporating land use change, and 70% of water consumption.

    Within these ingredients, it’s the pea protein (which makes up 16% of the Beyond Burger patty) that has the highest impact, contributing to 11% of GHG emissions, 9% of fossil resource use, and 43% of land use. Its impact on water consumption, however, is much lower at 7% – here, a natural flavour proxy leads the way with 20%, followed by rice protein (18%).

    The third major component of Beyond Burger’s climate impact is packaging, which accounts for 14% of its global warming impact, 17% of fossil resource scarcity, 16% of land use, and 12% of water consumption.

    beyond meat lca
    Courtesy: Beyond Meat

    When compared to a standard 80/20 quarter-pound beef patty produced in the US, the LCA found that Beyond Meat’s burger generates 90% fewer GHG emissions, requires 37% non-renewable energy, uses 97% less land, and consumes 97% less water. If incorporating land use change, even with the ingredient production being the main driver for the plant-based patty, the Beyond Burger has 89% less global warming impact. These results are comparable to the 2018 LCA of the first Beyond Meat burger.

    Beyond Meat CEO outlines climate strategy in ESG report

    While LCAs are focused on the environmental impact of products, Beyond Meat’s document also highlighted the nutritional aspects of its burger versus conventional beef, revealing how both contain an equal amount of protein (20g per 4oz patty), but the plant-based meat has more iron, less saturated and total fat, fewer calories, and, of course, zero cholesterol. It brings to mind the company’s recent focus on health, with its latest ad campaign highlighting the heart-healthy certification received by its Beyond Steak analogue.

    beyond burger vs beef
    Courtesy: Beyond Meat

    The positive results are welcome after a rocky year for the alt-meat giant, which has seen year-on-year sales fall (by 8.3% as of Q3) and revenue forecast being cut multiple times. Despite arresting a revenue slide with a small bump in Q2, it dropped again in Q3. It led to the company announcing job cuts affecting 8% of its staff (about 65 employees), which follows the layoffs of over 200 employees last year. All this reflected a wider decline in the plant-based meat industry, where investors have lost faith and sales have suffered.

    Alongside the LCA, Beyond Meat published its 2022 environmental, social and corporate governance (ESG) report as well, outlining its approach to ESG; product quality, safety, innovation, health and packaging; environmental impact; supply chain responsibility; and people, culture and governance.

    In a letter kicking off the report, Beyond Meat founder and CEO Ethan Brown iterated the importance of the producer’s climate impact, calling it “a reason for being” instead of a secondary factor. He laid out a two-part strategy for mitigating climate change: “One, focus on bringing down methane quickly by transitioning away from animal-based to plant-based meats as part of a shift to plant-based diets. Two, sequester carbon on lands freed up by the transition to plant-based meats and a plant-based food system.”

    ethan brown
    Beyond Meat CEO Ethan Brown | Courtesy: Beyond Meat

    He added: “Do this now, while working on everything else – energy, transport, steel, cement, and other sources of greenhouse gases. Note that the decision is not all-or-nothing – with each reduction in livestock emissions and each conversion of acreage to sequestration, we can make progress.”

    And in words that could apply as much to Beyond Meat’s financial predicament as they do to the climate crisis, Brown said: “It is understandable to feel overwhelmed in face of the magnitude of this global challenge. However, defeat is not inevitable and there is much we can do today.”

    The post Beyond Meat’s New LCA Reveals the Climate Benefits of Its Burger Over Beef appeared first on Green Queen.

    This post was originally published on Green Queen.

  • alternative protein
    5 Mins Read

    It’s been a huge year for alternative protein – here, we dive into the 20 most-read food stories on Green Queen over the last 12 months, which range from national policy actions and product launches to marketing narratives and regulatory developments.

    1) Upside Foods and Eat Just earn US regulatory approval

    The biggest alternative protein story of the year was also one of our most read, with Californian duo Upside Foods and Eat Just becoming the first companies to earn USDA approval to sell cultured meat in the country.

    2) The 10 most supportive governments for cultivated meat

    We listed out 10 governments leading the way for cultured meat progression, in terms of funding and policy support, including the likes of Singapore, the US, Japan, the Netherlands and China.

    3) Italy bans cultivated meat (against EU law)

    After months of speculation, Italy made the local sale and production of cultivated meat illegal (against EU law), alongside a plant-based meat labelling ban.

    italy cultivated meat ban
    Courtesy: AP

    4) Denmark’s world-first national plan for a plant-based transition

    In October, Denmark became the first country in the world to release a national action plan to facilitate the transition towards a plant-based food system.

    5) South Korea announces its own national plant-based plan

    Shortly after Denmark’s announcement, South Korea became the second nation to announce a national plan to boost local plant-based food production and promote alt-protein consumption.

    6) Mosa Meat opens the world’s largest cultivated meat facility

    Dutch cultured meat pioneer Mosa Meat opened the world’s largest facility (and its fourth) to make cultivated meat, sprawling over an area of 2,760 sq m.

    lab grown meat
    Courtesy: Mosa Meat

    7) Superlatus acquires Perfect Day’s consumer brands

    The world’s largest precision fermentation player, Perfect Day, agreed to sell its consumer-facing brand The Urgent Company (and subsidiaries including Coolhaus and Brave Robot) to newly formed food tech firm Superlatus. At the time of writing, the sale has not been confirmed by either company.

    8) Comparing precision-fermented dairy LCAs

    Speaking of, we explored the handful of life-cycle assessments conducted for precision fermentation dairy companies (yes, Perfect Day was on this list), alongside independent scientific research.

    9) Remilk earns Israeli regulatory approval

    Israeli precision fermentation Remilk received the country’s first regulatory approval for precision-fermented dairy. It has also obtained clearance from Singapore’s regulator, and FDA and USDA GRAS approval stateside.

    10) Formo breaks down its ‘lab-brewed’ egg

    In an exclusive interview with Green Queen, German precision fermentation startup Formo revealed the details behind its soon-to-launch egg alternative, its regulatory compliance and research into consumer acceptance.

    formo eggs
    Courtesy: Formo

    11) Pureture’s cheaper-than-dairy fermented vegan casein

    New York-based biotech company Pureture made waves with the announcement of a traditionally fermented vegan casein that could be supplied at a rate “20% and 30% lower than the existing dairy ingredients”.

    12) A deep dive into Oatly’s many struggles

    In August, we deep-dived into what has been a tumultuous couple of years for the world’s largest oat milk company, Oatly, featuring leadership changes, ad bans, product recalls and withdrawals and a stock crash.

    13) Alpro redesigns its brand and packaging to better reflect its sustainability mission

    Danone’s global plant-based marketing director chatted with Green Queen about Alpro‘s brand refresh and the thinking behind the new packaging, as well as upgrading core recipes.

    alpro packaging
    Courtesy: Elmwood

    14) The ins and outs of alt-protein’s design aesthetic

    Zoran Svetličić, co-founder and senior brand strategist at design agency Shift, explored three emerging patterns in design aesthetics for alternative protein marketing and branding.

    15) The 10 biggest challenges facing the plant-based sector

    We outlined 10 of the most pressing obstacles facing the plant-based industry, touching upon marketing, pricing, product innovation and quality, sustainability messaging, and marketing.

    16) Revealed: the meat and dairy lobby’s immense power

    A study revealed just how massive the influence of the animal agriculture lobby is across different fronts like public funding, labelling, marketing and policies, which is blocking the rise of alternative protein.

    air protein
    Courtesy: Solar Foods

    17) Tasting Finnish startup Solar Foods’ air protein

    What does protein made from thin air taste like? We attended the world’s first tasting of Finnish startup Solar Foods‘ microbial-fermented protein Solein.

    18) Singapore debuts gelato made from Solein protein

    It was a big year for Solar Foods, with Solein appearing on the menu of Singapore eatery Fico, as part of a vegan gelato made from captured carbon.

    19) Oatside launches ice creams in Singapore

    Also in Singapore, oat milk company Oatside entered the frozen category with three ice cream flavours, along with a public sampling event to promote the launch.

    revo foods salmon
    Courtesy: Revo Foods

    20) Austria’s Revo Foods launches 3D-printed whole-cut salmon

    In Austria, Revo Foods launched its whole-cut salmon filet Vienna-based vegan supermarket Billa Pflanzilla, marking the 3D-printed meat’s European retail debut.

    The post 2023 Review: Green Queen’s Top 20 Alt-Protein Stories of the Year appeared first on Green Queen.

    This post was originally published on Green Queen.