Category: Alt Protein

  • mission barns
    7 Mins Read

    US food tech startup Mission Barns has secured the USDA greenlight for its cultivated pork fat, paving the way for its launch into Sprouts and restaurant group Fiorella this quarter.

    While states continue to ban cultivated meat, at the federal level, these proteins are having a milestone year.

    The US Department of Agriculture (USDA) has authorised the San Francisco pilot plant and product label for Mission Barns’ cultivated pork fat, three months after the Food and Drug Administration (FDA) issued a ‘no questions’ letter for the novel ingredient.

    It means the startup has now completed the full regulatory pathway approval for cultivated meat in the US, enabling the launch of its first products into the market.

    “The FDA oversees the safety of the cell culture process, while the USDA inspects and approves the production facility and labelling for meat products. Together, they confirm that our cultivated pork ingredient is safe, truthfully labelled, and legally cleared to be sold as food,” Cecilia Chang, chief business officer of Mission Barns, tells Green Queen.

    “It’s a critical milestone that allows us to launch commercially in the US – and one that sets the foundation for regulatory confidence in other countries as well.”

    The company’s cultivated fat is mixed with plant-based ingredients to form Italian-style meatballs and applewood-smoked bacon, which will debut at Bay Area restaurant Fiorella Sunset and Sprouts Farmers Market this quarter.

    Pea protein for meatballs, wheat for bacon

    mission barns usda approval
    Courtesy: Mission Barns

    Founded in 2018 by CEO Eitan Fischer, Mission Barns uses belly fat cells from American Yorkshire pigs and grows them in bioreactors to make its Mission Fat.

    It is among a number of startups – including Hoxton FarmsSteakholder FoodsGenuine Taste, and Mosa Meat – opting to commercialise cell-cultured fats, which are a more viable way to bring cultivated meat to market in the medium term. Since fat is the primary flavour carrier, even a little bit goes a long way in replicating conventional meat.

    “Our products are a blend of plant-based protein and a low inclusion rate of cultivated pork fat – typically in the single digits. Even at that level, the fat delivers a significant boost in flavour, juiciness, and mouthfeel that plant-based ingredients alone can’t replicate,” says Chang.

    The startup uses pea protein for its meatballs and wheat protein for its bacon. “Other ingredients include familiar pantry staples like spices and herbs. The cultivated fat is what elevates the entire experience – it’s the functional and sensory bridge between conventional meat and plant-based alternatives,” she adds.

    Such hybrid meats also offer a cost advantage, as cultured fat is a lot cheaper and faster to produce than lean meat. Chang describes it as a “low-inclusion, high-flavour ingredient that enables our partners to create cost-effective, delicious products with a fraction of the cultivated input”.

    Mission Barns’s pork products are currently priced in line with premium meat, which reflects the “novelty and small-scale nature of cultivated production”. “But our long-term goal is price parity – and we’re taking a pragmatic, partner-driven path to get there,” she says.

    At the heart of that strategy is its novel bioreactor technology, which marks a departure from the single-cell suspension tanks of the biopharma sector and enables more efficient, scalable, and cheaper production. This allows Mission Barns to serve a range of ingredient and co-development partners across the foodservice and CPG sectors.

    “By working with food companies and manufacturers to integrate our fat into familiar formats, and scaling our proprietary bioreactor technology through strategic licensing, we can bring down costs across the value chain and make better meat more accessible, faster,” Chang notes.

    When asked by Green Queen, Mission Barns declined to provide details about specific ingredients, prices, and nutritional facts at this time.

    Cultivated pork to feature in pastas, polentas and Italian classics

    lab grown meatballs
    Courtesy: Mission Barns

    Mission Barns will launch its hybrid bacon and meatballs at Fiorella Sunset in San Francisco in the coming weeks. “The team there has been incredibly collaborative in developing dishes that showcase our cultivated fat,” says Chang.

    “While we can’t share the full menu just yet, you can expect comforting, familiar formats – think Italian classics like pastas and polenta – where the richness and flavour of real pork fat make a real difference.”

    Meanwhile, select Sprouts locations will carry its meatballs, becoming the first supermarket in the US to sell cultivated meat. “We anticipate hitting shelves at Sprouts Farmers Market in Oakland in Q3. This rollout is designed to help us learn quickly from real consumer feedback and scale responsibly,” says Chang.

    With the US approvals secured, the company is now speeding up its B2B efforts both domestically and internationally. “Cultivated fat is a powerful ingredient that enhances taste, texture, and functionality, whether it’s used in hybrid products or to upgrade plant-based formulations,” she reveals.

    “Our go-to-market strategy is focused on working with our B2B partners across both traditional meat and plant-based sectors,” adds Chang. This is in line with the business models of several other cultivated meat producers, including Dutch firm Meatable.

    “We’re also licensing our proprietary bioreactor technology and regulatory know-how to partners looking to produce cultivated meat themselves,” she says. “This includes companies that want to scale their own cultivated pork offerings or integrate our platform into their existing infrastructure. It’s not just about ingredient supply, it’s about enabling the broader industry to scale cultivated meat faster, together.”

    Dual US approval will help international expansion

    mission barns bacon
    Courtesy: Mission Barns

    Upon launch, Mission Barns will be just the fourth company to sell cultivated meat in the US, following Eat Just‘s Good Meat, Upside Foods (both of which earned the USDA nod in 2023), and Wildtype, which received FDA approval for cultivated salmon in June (there’s no USDA review for this species).

    Globally, a handful of startups have received regulatory nods. Good Meat has approval in Singapore, Aleph Farms in Israel, while Vow is cleared to sell in SingaporeAustralia and New Zealand. And in the UK, Meatly has commercialised cultivated chicken for pets.

    Regulators in the EUSwitzerlandAustralia and Thailand are evaluating applications too while the UK has created a designated regulatory sandbox, and judging from its inventory, the US FDA seems to have received at least four others. Which other markets is Mission Barns eyeing?

    “Right now, our focus is on the US – it’s one of the largest meat markets in the world, and we’ve built strong momentum here with both FDA and USDA clearance,” says Chang. “That said, we’re working closely with our B2B partners to identify high-priority markets for near-term launches – particularly regions that recognise or align with the US regulatory process, such as Singapore and parts of Asia.

    “These regions are either already open to cultivated meat or actively shaping their frameworks, and our dual-agency approval puts us in a strong position to enter with credibility and speed when the time is right.”

    Mission Barns gears up for fundraising

    mission barns funding
    Mission Barns chief business officer Cecelia Chang and CEO Eitan Fischer | Courtesy: Mission Barns

    Mission Barns’s regulatory success comes amid widespread funding and political challenges for cultivated meat. After VCs invested $1.3B into the category in 2021, capital has diminished dramatically. In 2023, funding fell by 75%, followed by another 40% drop in 2024, reaching just $137M. It has forced some cultivated meat startups to shut down, and others to make cutbacks.

    The trend has continued this year, with this segment attracting just $35M in Q1 2025 (most of which came from Aleph Farms’s $29M raise).

    Mission Barns itself has raised over $60M to date, and the startup remains confident in the sector’s investment fortunes. “While the broader food tech sector has tightened, we’re seeing renewed investor interest in companies with real traction and a clear path to market,” says Chang.

    “Our capital-light B2B model, proprietary bioreactor platform, and focus on low-inclusion cultivated fat as a flavouring ingredient make Mission Barns a uniquely de-risked and scalable entry point into cultivated meat,” she adds.

    “Following our recent regulatory milestones, we’re preparing for our next fundraising round to support commercial scale-up, strategic licensing, and global expansion.”

    Meanwhile, seven states have now banned cultivated meat in the US, while several have put restrictions on how they can be labelled. Others are looking to make similar moves. At the same time, however, health secretary Robert F Kennedy Jr has announced his Make American Biotech Accelerate vision, part of which is a promise to “dismantle the barriers” to biotech development and approvals.

    “Not everyone has to love or eat cultivated meat – but in a free market, everyone should have the right to choose it, especially after it’s been rigorously reviewed and approved by federal regulators,” Chang says, suggesting that the state-level restrictions are “not grounded in science or safety concerns”.

    “Our products are legally classified as meat, and efforts to block or mislabel them only create confusion, suppress innovation, and limit access to safer, more sustainable options. We’re committed to working within the legal system to defend truth in labelling, scientific integrity, and the fundamental right of consumers to decide what’s on their plate.”

    The post Mission Barns Completes USDA Approval to Clear the Way for Cultivated Pork Fat Launch appeared first on Green Queen.

    This post was originally published on Green Queen.

  • oatly sales
    5 Mins Read

    Oat milk leader Oatly has revised its full-year guidance after sales dropped in the US and China, where it is mulling a potential restructuring.

    Swedish plant-based milk giant Oatly continued to struggle in the US and Greater China in Q2 2025, leading it to reduce its revenue expectations for the year and initiate a strategic review of the latter market.

    While the company’s revenue for the April to June period was up by 3% (at $208.4M), this was largely due to favourable foreign exchange rates. When discounting these, its sales slimmed by 0.2% from Q2 2024, reaching $201.7M.

    Meanwhile, the company’s losses swelled by 84%, primarily due to fair value losses on convertible notes. It has now revised its full-year outlook, with constant currency revenue growth expected to flatline at 1%, compared to its prior expectation of 2% to 4%.

    “Our updated guidance reflects slower-than-expected top-line progress in our North America segment, as well as a soft macro-environment in our Greater China business,” said Oatly CEO Jean-Christophe Flatin.

    At the same time, the company’s adjusted EBITDA loss – revenue excluding all non-operational and one-time expenses – shrank by 67% to $3.6M. “This continued progress and the actions we are taking to drive the business give us the confidence to reaffirm our full year profitability guidance,” he told investors in an earnings call.

    China operations continue, but a carve-out is a possible option

    oatly revenue
    Courtesy: Oatly

    Oatly continued to drive growth in its home market, where sales were up by 12% (before foreign exchange impact) compared to the year-ago period, reaching $118M. Its volumes also grew by 9.4% in the Europe and International segment, thanks primarily to its barista lineup.

    Most of its revenue (79%) in this region comes via retail, where its 4.7% growth outperformed both the wider oat milk category (whose sales were up by 2%) and the overall plant-based milk segment (up by 4%).

    In North America, year-on-year sales of Oatly decreased by 7% to $63M in Q2, with volumes down by 7.5% due to lower sales to the segment’s largest foodservice customer. Outside that client, however, the business recorded its highest quarterly foodservice revenue, while posting record retail sales.

    Daniel Ordonez, the company’s COO, noted that the North American results were below its expectations. “Given the success we’ve seen in Europe and internationally using the same playbook, we know what’s possible, and we remain committed to applying these lessons to drive the consistent performance that we expect from our North American business,” he said.

    And while the company had previously suggested that the US’s tariff wars could undermine its profitability plan, CFO Marie Jose-David said its guidance “assumes no direct impact from tariffs”.

    Meanwhile, Oatly’s sales in Greater China were down by 6% to $27M, thanks in large part to a drop in foodservice, which makes up 62% of its revenue in the region. The firm has long struggled in China, and is now conducting a $1.4M strategic review of this segment.

    “We will consider a range of options, including a potential carve-out with the goal of accelerating the growth and maximising the value of the business,” said Flatin. “We will continue to operate in the region, including our Ma’anshan facility.”

    He added: “Our Greater China business has improved over the past few years. And it is much stronger now. It has been a strong contributor, delivered better results, established market leadership and is now well positioned for the future. We believe in the future potential of this business.”

    plant based milk vat
    Courtesy: Anay Mridul/Green Queen

    Oatly bets on lookbook and bats away protein concerns

    Oatly ascribed its European growth to the refresh playbook it deployed late last year. Part of this involved increasing its relevance by leveraging its barista portfolio and targeting Gen Z with new taste experiences. It also plans to attack barriers of conversion, most notably preconceptions about taste, as well as increase distribution.

    “Anywhere we taste blind, we see that around one in two people prefer Oatly to cow’s milk in their coffee,” noted Ordonez.

    The playbook has delivered success in Germany, the UK and Sweden, its three largest European markets, and is now being rolled out in the US. “We are confident that with proper execution and future steady investments, this strategy can drive incremental demand,” he said.

    A key tenet of the playbook is the Spring/Summer lookbook it unveiled in May, featuring a range of recipes highlighting innovative use cases for its barista milks. “The lookbook is helping us break down those barriers and drive incremental demand, generating excitement with quotes reminiscent of fashion and unexpected recipes that totally change the way in which consumers view oat milk,” said Ordonez.

    The recipes range from a maple miso latte and lacto-fermented blueberry matcha to a salty banana split. “These are premium signature drinks that tap into Gen Z’s obsession with flavour and cold drinks. Can you imagine any of these drinks with cow’s milk? We don’t think so,” he said.

    The company is now translating the success of these flavours into new products. In Sweden, it has launched a popcorn-flavoured barista oat milk inspired by the lookbook’s sweet and salty popcorn latte, while in the UK, it has released a ready-to-drink matcha latte.

    oatly barista
    Courtesy: Oatly

    As the company looks to replicate the success of its European playbook in North America, Ordonez addressed a question about whether Oatly’s low protein content and dairy’s resurgence in the US played a part in its weak performance in this region.

    “The protein topic is more of a value phenomenon in North America, less than a volume phenomenon when you look at the dairy category,” he said. “We don’t make a choice between health, protein, [and] fibre, and we strongly believe that we are focused on driving both penetration and frequency in that order.”

    He continued: “Taste remains the number one barrier to consumption for plant-based products and certainly for oat milk and plant-based milk. So you will see, without ignoring the point of our protein, a lot of focus on the health topic via enhanced fibre content, wholeheartedly driving the taste strategy, which is starting to prove to work in Europe.”

    The post Oatly Bets on Lookbook & Opens Strategic Review to Tackle Q2 Slowdown in US & China appeared first on Green Queen.

    This post was originally published on Green Queen.

  • oatly matcha latte
    5 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Oatly’s new matcha latte, Revo Foods’s clean-label mince, and Lactalis Canada’s plant-based exit.

    New products and launches

    Swedish oat milk giant Oatly is the latest to join the matcha craze, launching a ready-to-drink matcha latte with finely ground Tencha matcha. The one-litre packs are available in the UK for £2.95 at Sainsbury’s and Morrisons, with Ocado adding to the list next month.

    oatly matcha latte oat drink
    Courtesy: Oatly/Aflo Images/Green Queen

    Californian firm Mud\Wtr has introduced Nourish, a protein powder with 25g of complete plant protein per serving, along with lion’s mane, cordyceps, ashwagandha, Bacopa and prebiotic fibre. It’s available in chocolate and vanilla flavours on its website for $70 per 645g bag.

    Also in the US, plant-based waffle brand Vafels has rolled out gluten-free stroopwafels in caramel and maple flavours, which can be found on its website for €19.95 per 10-pack.

    revo foods minced fungi protein
    Courtesy: Revo Foods

    Austrian 3D-printed meat maker Revo Foods has launched a four-ingredient Minced Fungi Protein with more protein than beef and higher bioavailability than chicken. Made from mycoprotein, rapeseed oil, rapeseed protein and spices, each 160g pack contains 25g of protein. The product is available at Billa Pflanzilla, online on its webstore and Billa’s website, and Kokku in Germany.

    UK food manufacturer Premier Foods has unveiled a four-strong lineup of vegan jelly with no added sugar under its McDougalls brand. They come in 1.4kg packs (enough to make 17 litres of jelly), with flavours including strawberry, raspberry, orange, and lime.

    mcdougalls vegan jelly
    Courtesy: Premier Foods

    France’s Vétéjal has created a range of powdered seasonings for plant-based creams, sauces, marinades and grilled meals, which can be mixed with water, oil, milk and cream or sprinkled on top of dishes. Flavour options include cream of mushroom soup, king crab, spicy bacon, and Roquefort-style blue cheese.

    Dutch specialty ingredient supplier Prodalim has launched upcycled VivaPro Coloring Foodstuffs and NaturaPro Natural Colors lines to tackle the growing demand for clean-label and sustainable plant-based colour solutions.

    ajinomoto solar foods
    Courtesy: Atlr.72

    And Japanese conglomerate Ajinomoto‘s Atlr.72 Flowering Ice Cream, which uses Finnish gas fermentation firm Solar Foods‘s Solein protein, is available at food trucks at the World Aquatics Championships (July 18 to August 3) in Singapore.

    Company and finance updates

    English football club Forest Green Rovers have launched a fully vegan football kit for the next two seasons (as part of its efforts to cut waste), featuring Reflo’s Reloop technology (which offers a fibre-to-fibre mechanical recycling solution).

    vegan football kit
    Courtesy: Forest Green Rovers

    UK vegan pet food company Omni – which made a splash with its success on Dragons’ Den this year – has been certified as a B Corp.

    Speaking of certifications, Beyond Meat‘s burger, beef mince, steaks, chicken pieces, and sausages have now been accredited as Glyphosate Residue Free.

    beyond chicken
    Courtesy: Beyond Meat

    New York-based Helaina has expanded the manufacturing capacity of Effera, its precision-fermented human lactoferrin, to a metric-tonne scale, which would allow it to produce 10 million servings per production run.

    Planetarians, a US-based producer of upcycled plant-based meat, is shutting down and auctioning its IP and assets, citing fundraising challenges.

    lactalis plant based
    Courtesy: Enjoy

    Lactalis Canada, a subsidiary of the world’s largest dairy company, is closing its Sudbury plant and exiting the plant-based milk business this December. It comes just a year after the facility was turned into a vegan hub and the business introduced the Enjoy brand of dairy-free milk.

    Nurasa, the sustainable food innovation platform owned by Singapore’s Temasek, has signed a strategic partnership with Protein Industries Canada to fast-track the entry of Canadian plant-based companies into the city-state and Asia-Pacific through technical, regulatory, and commercialisation support.

    Policy developments

    Canada’s Ocean Supercluster has pledged C$750,000 in a C$1.9M project to develop a vegan whitefish fillet, working with Profillet, Ardra Inc, Mara Renewables, and Rondo North America.

    else nutrition infant formula
    Courtesy: Else Nutrition

    Weeks after criticising the FDA for its “outdated” regulation of dairy-free baby formula, Israel’s Else Nutrition has applauded the US House of Representatives Committee on Appropriations’s passage of bills that recognise the importance of expanding access to alternative infant formulas.

    US non-profit People For Better Food has launched its first “culture shift” campaign, Plants for the Win, to shift young men’s perceptions about protein myths and plant-rich diets.

    renault leather
    Courtesy: Renault Group

    French carmaker Renault has pledged to eliminate animal leather from its entire portfolio by the end of the year.

    In Spain, Alcorcón has become the third city in eight weeks to endorse the Plant Based Treaty, following in the footsteps of Parla, El Masnou and 40 other cities globally.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Oatly Matcha, Mycoprotein Mince & A Vegan Football Kit appeared first on Green Queen.

    This post was originally published on Green Queen.

  • alternative protein germany
    6 Mins Read

    Scientists advising the German government have called for greater support of alternative proteins in a new report, recommending over 50 policy measures.

    Coining the ‘three Rs’ of protein diversification is a new report by Germany’s Scientific Advisory Board on Agricultural Policy, Nutrition and Consumer Health (WBAE), which advises the government to ramp up support for plant-based, cultivated, and fermentation-derived foods.

    The report, presented to agrifood minister Alois Rainer, highlights alternative proteins’ benefits for the environment, animal welfare, healthy diets, and the economy, and urges policies that put them on the “common table” alongside animal proteins and conventional plant-based foods.

    As part of the novel “3R strategy”, it aims to “reduce” the portion sizes of meat and dairy, “remix” them with plant-based ingredients to create blended proteins, or “replace” them entirely with alternative proteins.

    “The reduction in the consumption of animal-sourced foods is largely driven by people who wish to cut back for various reasons – not by those fully switching to vegetarian or vegan diets. Therefore, a key lever for food policy is to promote gradual change through a flexible reduction and substitution strategy,” the WBAE said.

    “In recent years, meat consumption in Germany has declined by around 10kg per year, but this has been offset by an increase in cheese consumption. As a result, total greenhouse gas emissions from food have hardly decreased,” explained Achim Spiller, a professor at the University of Göttingen and chair of the WBAE.

    “Alternative products may offer a way out of this ‘cheese paradox’, as they often have a significantly lower climate footprint.”

    How the 3R strategy could boost protein diversification

    plant based milk germany
    Courtesy: Anay Mridul/Green Queen

    The report outlines that alternative proteins can support the nutritionally recommended reduction in meat and dairy consumption and thus help prevent chronic diseases. Germany’s latest dietary guidelines advise citizens to source 75% of their diets from plants.

    Alternative proteins are also associated with lower emissions and improve ecological conditions in regions with high livestock densities. The scientists further note that these foods expand options for people opposed to certain animal slaughter practices and those looking for more flexibility in their food budgets by enabling a “less but better” approach to meat consumption.

    And since the economic and social changes linked to a dietary transition would occur gradually, abrupt disruptions to the livestock sector are unlikely. That said, it would bring major wins for Germany’s economy – a recent report found that with the right political support, alternative proteins could contribute up to €65B to the country’s economy by 2045 and create up to 250,000 new jobs.

    “The WBAE explicitly rejects restrictive or obstructive policies. From a sustainability, economic, and social perspective, there are no compelling reasons to hinder the development of alternative products,” the scientists wrote in a summary report. “Instead, the board calls for active, strategically oriented promotion.”

    Touching upon the 3R strategy, the WBAE said it addresses a wide range of populations and dietary patterns and can potentially create significant environmental and health benefits. “The particular strength of this strategy lies in its flexibility and suitability for everyday life. It builds on existing eating habits and can be integrated into a variety of lifestyles,” it explained.

    “Out-of-home food services, including food services in public institutions, hold particular potential for making reduced consumption of animal-sourced foods easier in daily life using the 3R strategy,” it added. The effective implementation of this approach, however, requires “sufficient diversity, accessibility, and everyday usability of sustainable alternative products within a fair food environment”.

    The 3R strategy “illustrates how diverse, flexible, and practical a reduced consumption of animal-sourced foods can be in everyday life”, said WBAE deputy chair Britta Renner. Policymakers, she noted, should focus on “expanding options and supporting social cohesion”.

    UPFs, taxes, and novel food regulation among 54 recommended policy points

    germany plant based
    Courtesy: WBAE

    Germany is already the largest market for plant-based food in Europe, and the second-biggest globally (after the US). Value sales of plant-based food grew by 1.5% in 2024, reaching €1.68B, while volumes were up by 7%. Meanwhile, 37% of German households bought plant-based milk at least once last year, and 32% purchased a meat alternative.

    But on current trends, per capita consumption of meat analogues would only reach 3kg annually, rising to 20kg for non-dairy products. However, a fundamental dietary shift (in line with the Planetary Health Diet) could help increase the intake of meat alternatives to 16kg (while conventional meat will fall to 20kg) per person, and dairy alternatives to 77kg.

    To get there, the WBAE has made 54 wide-ranging policy recommendations for the German government, spanning six spheres: expanding consumer choice, supporting innovation and high safety standards, ensuring fair competition, improving understanding of food behaviours, tracking the impact of declines in animal husbandry, and shaping sustainable consumption and fair food environments.

    It calls on the government to depoliticise the public debate on alternative proteins, increase financial support, and tackle perceptions of ultra-processed foods (UPFs). This is driven by “simplified classification systems” like Nova, “which lacks a solid scientific basis when linking processing methods, additives, and health effects”. “Policymakers should evaluate individual alternative products based on their specific composition, rather than relying on broad processing categories,” it said.

    Germany should follow the Netherlands’s lead and establish a framework for public tastings of cultivated meat before EU-level regulatory approval. Speaking of which, WBAE is asking policymakers to provide greater support for novel food applications and assess whether the European Food Safety Authority’s capacity needs expanding to speed up processing times.

    germany lab grown meat
    Courtesy: Alife Foods/Green Queen

    This is a concern central to the European Commission’s new life sciences strategy, which has proposed a Biotech Act that will look to accelerate the slow approval timelines. The EU Parliament has also recently voted to make biomanufacturing a priority and address the ‘lengthy’ authorisation process.

    Another key recommendation is to level the playing field for alternative proteins by ending the fiscal disadvantages for these products. Currently, plant-based milk faces a 19% VAT, compared to just 7% for cow’s milk. The call for change has been echoed by retailers and companies in a public petition. And research has found that a carbon tax on meat (à la Denmark) could generate €8.2B in annual revenue for Germany.

    The government should also advocate for harmonised naming of alternative protein products at the EU level. Current regulations are irregular and create “uncertainty among companies and consumers alike”, with meaty words allowed on plant-based product labels, but dairy-related terms not. But this month, there has been a renewed effort by EU policymakers to attempt to ban such designations on vegan packaging, a move labelled by one expert as “nonsense”.

    The WBAE concluded by recommending that political, business, and civil society stakeholders “constructively harness the new opportunities provided by sustainable alternative products and establish fair competitive conditions to enable more choices at the common table”.

    The post Reduce, Remix, Replace: German Govt Must Support Alternative Proteins, Say Scientists appeared first on Green Queen.

    This post was originally published on Green Queen.

  • gea alternative protein
    4 Mins Read

    German engineering firm GEA has opened its New Food Application and Technology Center in the US with a $20M investment to scale up alternative protein production.

    To boost alternative proteins like animal-free dairy and cultivated meat, GEA has unveiled a new future food innovation hub in Janesville, Wisconsin.

    The New Food Application and Technology Center (ATC) is supported by a $20M investment by the company, which supplies production-scale equipment to the food and beverage industry, and its second such Center of Excellence. It is a sister facility to the ATC in Hildesheim, Germany, which became operational in 2023.

    Powered entirely by renewable energy, the US hub features pilot-scale infrastructure for precision fermentation, cell cultivation, and plant-based processing. The move aims to bridge the gap between lab innovation and industrial-scale production, with a focus on sustainability and the region’s economic transformation.

    “With this investment, we are helping our customers scale up the production of novel foods such as precision-fermented egg white and cultivated seafood,” said GEA Group CEO Stefan Klebart.

    The centre “shows how innovation and agriculture can work hand in hand to create good jobs, strengthen food security, and help address climate challenges”, according to Jessica Almy, interim CEO of think tank the Good Food Institute.

    New GEA hub focuses on key process technologies

    gea new food test center
    Courtesy: GEA Group

    The new facility expands the GEA Janesville campus, which has served as a production, repair, logistics, and training site since 2024. According to the company, it combines core process technologies essential for producing next-gen proteins at scale.

    The ATC has pilot-scale bioreactors for precision fermentation and cell cultivation, which simulate industrial conditions and allow companies to validate and optimise their processes early. Further, it offers a range of options to test UHT configurations, including thermal processing and aseptic filling.

    Direct and indirect heat treatment options allow liquids of varying viscosities and sensitive components to be heat-treated on site, and packaged with an aseptic bag filler to retain the product for further quality checks. These tools can support shelf-stable storage for the alternative beverage industry, providing flexibility in distribution chains and cutting food waste.

    Meanwhile, membrane filtration, spray drying, and centrifugation support downstream separation and formulation, helping enhance the quality, texture and cost efficiency of products. And advanced lab capabilities enable microbiological, cell-based, and analytical testing under one roof.

    The construction of the centre supported up to 500 contractor and subcontractor jobs, and its opening has added up to eight jobs to GEA’s 74-strong workforce in the city. “This facility reflects how Janesville’s rich agricultural and industrial heritage can intersect with cutting-edge innovation,” said Jimsi Kuborn, Janesville’s economic development director.

    “It not only honours our community’s roots, but also creates new opportunities for partnerships, workforce development, and sustainable growth. This project is a model for what’s possible – not just for Janesville, but for the entire Midwest and beyond,” she added.

    Further investment crucial to meet cellular agriculture’s capacity needs

    gea janesville
    Courtesy: GEA Group

    GEA said the new centre will look to foster collaboration between startups, the food industry, academia, and investors. It allows cell-based and microbial food players to generate true proofs of concept for their processes and support scale-up models to commercial manufacturing without any capital expenditure or other investment costs.

    One of the first collaborators of the Hildesheim ATC was Israel’s Imagindairy, which makes cow-free whey proteins using precision fermentation. GEA is separately working with fellow Israeli firm Believer Meats, helping it develop technologies to lower the costs and emissions associated with producing cultivated meat.

    “GEA technology hubs are the crucible where visionary science becomes transformative industry, uniting biological innovation with cutting-edge engineering to move towards a more sustainable future,” said Believer Meats CEO Yaakov Nahmias, who is also the director of the Grass Center for Bioengineering at the Hebrew University of Jerusalem.

    The US centre, first announced last year, complements GEA’s other food tech hubs in Skanderborg, Denmark (for bioreactors), Oelde, Germany (for cell separation), and Bakel, Netherlands (for plant-based foods).

    “The food industry is at a crossroads. To feed future generations sustainably, we must turn vision into a scalable reality,” said Klebert. “Our new centre in Janesville is a key milestone on our shared journey, both for our customers and for us as a company.”

    Cost and scale are the two major obstacles faced by the cellular agriculture sector. According to McKinsey, cultivated meat firms would need up to 22 times more fermentation capacity than currently exists in the global pharmaceutical sector. In a recent report, it noted that the sector needed $250B to meet its capacity needs.

    GEA isn’t the only systems supplier helping cultivated meat companies scale up. Swiss manufacturer Bühler is working with Israel’s Ever After Foods to produce these proteins at a mass scale with much smaller equipment.

    And its ATC is among a number of food tech hubs that have opened in the US recently. Last year, the University of California, Davis led the launch of the Integrative Center for Alternative Meat and Protein to speed up the commercialisation of alternative proteins, and Bezos Earth Fund opened the first of its three Centers for Sustainable Protein at North Carolina State University.

    The post GEA Opens $20M Centre to Scale Up Alternative Proteins in the US appeared first on Green Queen.

    This post was originally published on Green Queen.

  • co2 protein
    4 Mins Read

    Californian gas fermentation firm NovoNutrients, which makes proteins from gases, is selling its assets a year after raising $18M in funding.

    The “shifting investment climate” around food tech has pushed another alternative protein startup to liquidation.

    US firm NovoNutrients, a fermentation specialist turning carbon dioxide and hydrogen into protein, has entered the assignment for the benefit of creditors process. It allows financially distressed companies to sell their assets to third parties, serving as an alternative to formal bankruptcy.

    “NovoNutrients enters its next chapter through an asset sale, after 7+ years transforming industrial CO₂ into protein,” David Tze, who transitioned from the role of CEO to senior advisor earlier this year, wrote on LinkedIn.

    “This ‘assignment for benefit of creditors’ process opens a rare window: acquire proven gas fermentation technology with broad, multi-sector applications, issued patents, proprietary strains, and commercial-ready IP.”

    NovoNutrients’s IP and equipment up for sale

    novonutrients
    Courtesy: NovoNutrients

    Founded in 2017 by Brian Sefton and Russell Howard, NovoNutrients uses tailored microbial strains and feeds them on waste streams with different gas mixes.

    It relies on thin looped cylinders instead of the big tanks found in most fermentation companies’ premises, allowing it to lower the amount of energy needed to blend the gases. The firm operates a B2B model, selling microbes and acquiring licences to build, operate and maintain production facilities.

    While it was initially targeting livestock and fish feed, NovoNutrients later added human nutrition and pet food to its portfolio too.

    “What we built could accelerate realising your carbon capture and industrial biotech ambitions. CO2 is the key bio-manufacturing input for the future, to make materials, chemicals, and yes, protein,” Tze explained. “The technology works. We were proving that in our pilot phase. The challenge was capital intensity in a shifting investment climate.”

    NovoNutrient’s intellectual property is among the assets on sale, including US patents covering gas fermentation and carbon utilisation, proprietary non-GMO strains “with verified performance”, trade secrets related to bioreactors, scale-up models and downstream processing, as well as the Novotein and Novoceuticals brands.

    The company is also selling its lab and pilot equipment suite “with validated fermentation protocols and years of lab operational data” and technology that achieves 73% protein content from waste carbon and high-value carotenoids.

    Outlining NovoNutrients’s strategic value, Tze wrote: “For industrial biotech, carbon capture, or alternative protein companies, this represents compressed R&D timelines. What took us a decade to develop and validate can accelerate your market entry by five years.”

    Investment struggles hit alternative protein sector hard

    alternative protein investment
    Graphic by Green Queen

    NovoNutrients is among a small but growing crop of startups leveraging microbial fermentation to turn gases into food. It’s a sector populated by the likes of Solar Foods, Air ProteinLanzaTech, Jooules, AerbioUnibio, and more.

    The company has raised $27M in funding to date, including $18M in a Series A round last year. But as Tze noted, it hasn’t been immune to the decline in VC interest in alternative proteins. The sector suffered from a 44% dip in funding in 2023, followed by a further 27% fall last year, and the trend has continued this year. Investment in the overall climate tech sector also fell by 38% in 2024, with VCs flocking to artificial intelligence instead.

    It has led to a change in several companies’ fortunes. Fellow gas protein firm Arkon filed for insolvency in May, shortly after Tuno and Loma Linda maker Atlantic Natural Foods filed for bankruptcy (it is now in talks for a potential sale). In June, British plant-based milk brand Mighty Drinks entered administration amid rising costs and fundraising challenges.

    Mark Cuban-backed vegan pet food startup Wild Earth has also filed for bankruptcy, before being taken over by InvenTel CEO Yasir Abdul. As reported by AgFunderNews, he is also set to acquire mycelium meat leader Meati in a $4M deal, following a bank-induced crisis that swept most of its cash reserves due to a technical default.

    Meanwhile, the co-founder of French plant-based meat maker Swap stepped down as CEO after the company reportedly posted a turnover of just €1M in 2024. It now needs to raise €9M by year-end, and nearly €30M by the end of 2026.

    This year has also seen a string of acquisitions in the sector, from bee-free honey maker MeliBio to vegan pet food startup The Pack and mycelium meat player Libre Foods.

    “This isn’t the outcome we envisioned when we set out to capture megatons of CO2 and feed the world,” Tze said of NovoNutrients’s fate. “But the technology’s potential remains unchanged. In the right hands, with sufficient capital, it can still transform how we think about carbon and protein.”

    He added: “The path forward may look different, but the needs for CO2-based biomanufacturing and protein only grow more urgent.”

    The post Gas Protein Startup NovoNutrients to Sell Assets, Citing Investment Challenges appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultivated meat china
    5 Mins Read

    A leader in green energy and electric vehicles, China is spearheading the protein transition too, with more cultivated meat patent applicants than any other nation.

    Could China be winning the alternative protein innovation race?

    Experts suggest that as the world’s largest consumer of meat, it can only decarbonise if half of its protein supply comes from alternative sources by 2060. And the country is responding to that call, mirroring its advances in green energy, mobility, and artificial intelligence.

    New analysis by the Good Food Institute (GFI) APAC has found that of the top 20 all-time patent applicants for cultivated meat, eight are from China. That’s twice as many as the next on the list, Israel (with four applicants), followed by three each from South Korea and the US.

    “Given that China’s earlier commitments to accelerating clean energy technologies are what ushered in a worldwide shift towards electric vehicles and solar power, China’s heavy involvement in the ‘future food’ sector has the potential to single-handedly drive down global production costs and turn niche products into mainstream staples,” Mirte Gosker, managing director of GFI APAC, told Green Queen.

    “China is strategically positioning itself as a locus of technological innovation, government-funded R&D, and policy leadership that can supercharge Asia’s ascendant ‘future foods’ industry,” she added.

    China tops list of cultivated meat patent families

    lab grown meat patents
    Graphic by Green Queen

    While the US leads in total unique patent applications, thanks mostly to Californian firm Upside Foods’s 143 filings, patent families are a better indicator of where technical innovation is most diverse, according to GFI APAC.

    This is because patent families are collections of applications related to the same invention, while unique patents include individual patents filed for the same invention in multiple jurisdictions. So a higher number of patent families indicates progress on a wider range of scientific fronts.

    The number of patent families is significantly greater from Chinese entities than other markets (totalling 160), with cultivated pork maker Joes Future Food leading the way in China with 25 applications. Globally, it is only surpassed by Upside Foods, which has 43 patent family filings.

    While these patents cover a broad variety of technological innovations, they are all related to animal cell cultivation for food. Specific applications include cell line development, cell culture media development, cell scaffolding for creating particular meat products, or enabling technologies to produce cultivated meat more efficiently, GFI APAC said.

    It’s worth noting that China’s applicants include multiple universities, such as Zhejiang University (21 patent families), Jiangnan University (16), and Ocean University of China (12). This suggests “very strong” government interest and an intentionally collaborative approach to build a national cellular agriculture ecosystem.

    The country’s universities have filed more cultivated meat patents than public institutions in the US and Europe combined. In fact, Asia-Pacific is home to more cultivated meat patents than North America and Europe collectively.

    Asked why China is home to such a high number of patents, Gosker contended: “By mastering the art of making delicious and affordable protein directly from animal cells, China can produce a whole lot more of it, while bolstering its self-sufficiency.”

    cultivated meat patents
    Courtesy: GFI APAC

    Public support for alternative protein ramps up in China

    The patent research comes on the back of a big few months for China’s alternative protein ecosystem. At the annual Two Sessions summit, top government officials called for a deeper integration of strategic emerging industries (which included biomanufacturing), and identified “strengthening IP protections for microbial proteins” as a food system priority.

    In an official notice about China’s agricultural priorities before the summit, the Ministry of Agriculture and Rural Affairs (MARA) identified the safety and nutritional efficacy of alternative proteins as a key priority, while research in novel food tech to create the next generation of food was also highlighted.

    And a week later, the No. 1 Central Document (which signals China’s top goals for the upcoming year), underscored the importance of “building a diversified food supply system”, including efforts “to cultivate and develop biological agriculture and explore novel food resources.” The following day, a briefing by MARA featured a call to action to “develop new food resources such as plant-based meat”, according to GFI APAC.

    At the start of the year, the country saw its first alternative protein innovation centre open in Beijing, fuelled by an $11M investment from public and private investors to develop cultivated meat and fermentation-derived proteins.

    lab grown meat china
    Courtesy: Fengtai District Media Integration Center

    And in May, the Beijing Municipal Commission of Development and Reform released a 2025-27 joint action plan with the Pinggu District Government, marking the capital’s first district-level special policy to advance the green economy. It’s also the first time China has released a government-issued action plan specifically for alternative proteins.

    Further, the national government’s current five-year agriculture plan encourages research in cultivated meat and recombinant proteins, while the bioeconomy development plan aims to advance novel foods. And President Xi Jinping has called for a Grand Food Vision that includes plant-based and microbial protein sources.

    China has additionally formed a new UN working group with its regulatory counterparts in Singapore, South Korea, and Saudi Arabia, which centres on the implementation of global guidelines for food safety assessments of cell culture media for cultivated meat production. These will help streamline regulatory review processes and fast-track the market entry of these proteins.

    “One cannot overstate the significance of Asia’s largest economy putting cultivated meat and other novel ingredients at the centre of its national food strategy,” said Gosker.

    “It remains to be seen whether the country’s political leaders will ultimately pull all of the policy and manufacturing levers at their disposal – but staking out a key role in the alt protein sector’s development all but guarantees that if cultivated meat becomes a globally traded commodity, China will join Singapore, South Korea, and other forward-thinking nations in reaping the rewards.”

    The post Is China Leading the Cultivated Meat Innovation Race? A New Patent Analysis Argues the Case appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based meat ban
    5 Mins Read

    The EU Commission has reignited the plant-based meat labelling debate by proposing a ban on the use of 29 animal-related terms for vegan packaging labels.

    When the European Court of Justice (ECJ) ruled that no member state can prohibit companies from using terms like ‘veggie burger’ or ‘vegan bacon’ on product labels, there was a collective sigh of relief among the plant-based industry. At long last, anti-labelling attacks had been defeated.

    Maybe not, though. In its revision of the Common Market Organisation (CMO) regulation, the European Commission has proposed restricting the use of 29 “forbidden” meat-related terms on the packaging of plant-based alternative products.

    The move follows increasing pressure from a dozen member states to prevent such designations on plant-based meat products. In a parallel review of the CMO regulation in the EU Parliament, French MEP Celina Imart has proposed a similar legislation.

    It comes months after the ECJ struck down an attempt by France to impose a national-level ban, a decision that was finalised by the country’s own top court in January.

    “The ruling stated that member states could not introduce bans on their own, unless they first legally defined the terms they intended to ban. Otherwise, there would have to be an EU-level ban,” Rafael Pinto, senior policy manager at the European Vegetarian Union (EVU), which co-led the case against France, tells Green Queen. “And this is what’s happening now. So an EU-level ban is legally possible.”

    The proposal will now make its way to the European Parliament and Council (where agriculture ministers meet), being subject to voting and negotiations at all stages. “The timeline is not yet clear. We call on the Members of the European Parliament, European Commission leadership and ministers to remove the proposal,” he says.

    EU Commission talks up ‘cultural significance’ of meat

    france plant based labelling ban
    Courtesy: La Vie

    Currently, plant-based products can use terms like ‘burger’, ‘chicken’ and ‘ribs’ as long as the packaging makes clear that the contents don’t come from animals. This is thanks to a 2020 decision by the EU Parliament, where MEPs voted against an EU-wide ban on meaty terms (but upheld a parallel 2017 ruling for non-dairy products).

    The EU has close ties with the livestock lobby, which has played a major role in watering down and delaying its green legislations. The move suggests that Big Meat sees plant-based products as a threat, and these undertones could be seen in the wording of the Commission’s proposal.

    “Sustainable livestock systems are essential for the union economy, the viability of rural areas and the preservation of the environment and rural landscapes. The union livestock sector is particularly vulnerable to various shocks and global competition and it is required to meet high production standards that are not always rewarded by the market,” the document reads.

    “In this context, it is necessary to acknowledge the natural composition of meat and meat products, in the interest of both union producers and consumers,” it adds.

    “Meat-related terms often carry cultural and historical significance. It is therefore appropriate to protect meat-related terms to enhance transparency in the internal market as regards the food composition and nutritional content, and ensure that consumers can make well-informed choices, particularly for those seeking a specific nutritional content that is traditionally associated with meat products.”

    Among the 29 words the EU Commission is seeking to ban are:

    1. Beef
    2. Veal
    3. Pork
    4. Poultry
    5. Chicken
    6. Turkey
    7. Duck
    8. Goose
    9. Lamb
    10. Mutton
    11. Ovine
    12. Goat
    13. Drumstick
    14. Tenderloin
    15. Sirloin
    16. Flank
    17. Loin
    18. Ribs
    19. Shoulder
    20. Shank
    21. Chop
    22. Wing
    23. Breast
    24. Thigh
    25. Brisket
    26. Ribeye
    27. T-bone
    28. Rump
    29. Bacon

    Notably, the list doesn’t include words like ‘burger’, ‘steak’ and ‘sausage’. But these terms are part of the version presented by Imart in the Parliament, which will be voted on after the summer.

    Latest proposal labelled ‘nonsense’ and contradictory to EU goals

    eu plant based meat label ban
    Courtesy: Heura

    The proposal was announced the same week French agriculture minister Annie Genevard targeted the term ‘veggie steak’ in a debate on proteins at the Agriculture and Fisheries Council.

    “This has been one of the key priorities for industry lobbies over the past years in an attempt to prevent consumers from trying these new products and hinder the market growth,” says Pinto. “With all the support and policies our farmers need, it amazes us that we’re still spending time and public resources on this nonsense.”

    Europe is the world’s largest market for plant-based meat, with sales totalling $3.3B in 2024. And several studies over the years have shown that its consumers are not confused about the nature of a product labelled ‘vegan steak’. In a large study by the European Consumer Organisation in 2020, 80% said plant-based meat should be allowed to use such terms. And in the 2023 Smart Protein survey, only 9% of citizens from nine member states said they didn’t recognise plant-based meat alternatives.

    Meanwhile, in an opinion published last September, the ECJ’s advocate-general stated that the use of several different names resulting from such a ban could be more confusing for consumers. The move is also contradictory to the EU’s promise to diversify protein sources and bolster domestic plant-based production, as well as its new bioeconomy initiatives.

    According to the EVU, Europe’s top court had stated that current legislation is sufficient to ensure consumer protection and transparency, a claim also made by the EU Commission on several occasions. “We are surprised to see the Commission change its views and priorities in such an unexpected manner. With all the real issues currently faced by European agriculture, there are surely more important policies to focus on,” the organisation said.

    “Europe cannot set itself the priority to reduce bureaucracy, red tape and increase competitiveness on Mondays and Tuesdays, and then come up with completely unnecessary proposals on Wednesdays and Thursdays,” says Pinto. “We cannot set food security and climate change as priorities and then hinder the development of key solutions. We cannot call for innovation in agriculture and new revenues for farmers, and restrict important opportunities in the plant-based sector.”

    He adds: “This proposal goes completely against the agenda of the current European Commission, and the priorities of European citizens. We call on the college of commissioners and President Ursula von der Leyen to step up and abandon this nonsense.”

    The post EU Commission Proposes Banning Meat-Like Terms on Plant-Based Labels appeared first on Green Queen.

    This post was originally published on Green Queen.

  • steakholder foods fish
    4 Mins Read

    3D printing food tech startup Steakholder Foods has debuted two fish-free seafood products in grocery stores in Israel.

    Israeli 3D-printed meat maker Steakholder Foods has commercialised its first plant-based seafood products in the country’s retail sector.

    The Rehovot-based firm has developed white fish kebabs and salmon patties, which are now on sale at vegan specialty stores under the brand name Atid Yarok (Green Future). They’re manufactured by meat-free producer and distributor Bondor Foods.

    “Seeing first products selling in the market based on our prize-winning premixes is a huge step forward for Steakholder,” said Steakholder Foods CEO Arik Kaufman. “It is an exciting demonstration of how successfully our B2B customers and partners can roll out compelling, scalable, next-generation seafood alternatives to consumers.”

    Latest products part of extensive 3D-printed seafood portfolio

    steakholder foods salmon
    Courtesy: Steakholder Foods

    Formerly known as MeaTech, Steakholder Foods was founded in 2019 and makes 3D-printing production machines and premix blends for plant-based and cultivated proteins, including beef steaks, white fish, shrimp, salmon, and eel.

    The company has developed a DropJet technology specifically for its seafood applications. The 3D bioprinting process combines drops of gel-based materials to create a 3D structure, and allows it to drastically reduce the number of ingredients in vegan fish products.

    Steakholder Foods also serves as a B2B supplier of 3D bioprinters and bio-inks for alternative protein manufacturers, allowing them to mass-produce price-competitive meat and seafood analogues.

    It has unveiled various plant-based and cultivated seafood prototypes over the years. In 2023, it unveiled the industry’s first 3D-printed eel, using precision layering and a unique mix of materials to achieve the fish’s complex texture. And a month later, it introduced a shrimp prototype using bio-ink developed by its R&D team.

    And last year, Steakholder Foods completed a two-year state-backed R&D project with Singapore’s Umami Bioworks to figure out the feasibility of producing 3D-printed cultivated fish fillets at scalable volumes. The two firms are now working with Singapore’s National Additive Manufacturing Innovation Cluster to commercialise the hybrid protein.

    The new 3D-printed seafood products, available in 180g packs for 21.90 shekels ($6.50), are made from a base of rice and soy proteins, which are mixed with refined coconut oil, methylcellulose, seasonings and flavourings, and soy protein hydrolysate. They contain 6g of fat per 100g (3g of which is saturated), and 7.7g of protein. And unlike conventional fish, they have zero cholesterol.

    First revenue from full product cycle for Steakholder Foods

    steakholder foods 3d printing
    Courtesy: Steakholder Foods

    The seafood industry is marred by overfishing, microplastic pollution, and disease outbreaks. It’s a major contributor to climate change, which in turn has a highly negative impact on the sector. Nearly 90% of the world’s fish stocks are now 80% of the planet’s fisheries have been fully exploited, over-exploited or depleted, according to the UN FAO.

    In fact, we could be heading towards a complete collapse of ocean life by 2048, driven primarily by overfishing for human consumption, as well as marine pollution and climate change. This is why 30% of respondents to a 2024 survey by the Marine Stewardship Council said they had been eating less seafood in the last two years. At the same time, over 80% of people had changed their dietary habits in this period, and 43% are doing so for sustainability reasons.

    Steakholder Foods’s process generates a fraction of the emissions that conventional seafood does. The latest innovations under the Green Future label represent its first full product-cycle revenue stream, from premix supply to consumer sales. The launch builds on an initial purchase order from September 2024, which followed a pilot rollout and commercial scale-up with Bondor Foods.

    Listed on the Nasdaq and Tel Aviv stock exchanges, Steakholder Foods entered an agreement with Alumni Capital to receive a $1.25M private placement in March, alongside an $8M equity line of credit. It has so far secured $740,000 of its $1M Singapore-Israel Industrial R&D Foundation grant over three tranches of funding.

    Moreover, the firm has made a major step towards its Asia expansion, agreeing to sell its MX200 3D printer and plant-based premixes to Taiwanese food company Vegefarm, which will commercialise plant protein products in the local market with support from the Industrial Technology Research Institute.

    The post Steakholder Foods’s 3D-Printed Plant-Based Seafood Makes Retail Debut in Israel appeared first on Green Queen.

    This post was originally published on Green Queen.

  • alternative proteins uk
    5 Mins Read

    The UK government’s new food strategy recognises how its R&D and manufacturing prowess can help develop alternative protein products and plug a £14B productivity gap.

    The UK has just unveiled its new food strategy to create a “healthier, more affordable, sustainable, resilient food system”, and alternative proteins are in the spotlight.

    As climate change hikes food prices and leaves 80% of British farmers worried about their livelihoods, it’s imperative that the UK’s food system has a “smaller environmental footprint, supports our net zero commitments, and is more resilient to short-term shocks and better adapted to the long-term challenges”, the new strategy reads.

    Launched by food security and rural affairs minister Daniel Zeichner, the idea is to create a ‘good food cycle’ where businesses can invest in healthier and more sustainable supply chains to make food more accessible and affordable to the public.

    This will drive economic gains too. A 2024 report found a £14B productivity gap in the UK’s food and drink manufacturing space, which could be plugged via digitalisation, tech adoption, and innovation.

    “Our strong research and development and advanced manufacturing base mean the UK is well placed to develop new products and markets, including for healthier products and in alternative proteins,” the strategy states.

    Alternative proteins offer multi-pronged benefits

    alpro kettering factory
    Courtesy: Alpro

    Including imports, the UK’s food system accounts for 38% of its emissions, with agriculture alone making up nearly 12%. By 2040, the government expects agriculture and aviation to be the dominant sources of greenhouse gas emissions. Meanwhile, farming takes up 69% of the UK’s land use, and is among the leading drivers of nature and biodiversity loss.

    When it comes to health, 64% of English adults are overweight or obese, and 10% of children aged four and five are living with obesity. The diet-related risks of death and disability – from eating too little fruit, vegetables and fibre, and too much food high in fat, sugar and salt – have increased by 46% in the last decade.

    It’s why the strategy is calling for a food industry that “supports more affordable, healthier and more balanced diets for all, higher in fruit, vegetables and wholegrains and lower in calories, saturated fat, sugar and salt”. Speaking of which, the UK’s self-sufficiency is low for fresh vegetables (53%) and fresh fruit (15%), foods that are critical for healthy diets.

    All this has driven the government to focus on a good food cycle, which it describes as “a transparent, stable and predictable policy environment” that supports investment in the development, production and marketing of food that’s better for public and planetary health.

    It has identified 10 priority outcomes from its plan, the first two being “an improved food environment that supports healthier and more environmentally sustainable food sales” and “access for all to safe, affordable, healthy, convenient and appealing food options”.

    This is where alternative proteins – which include plant-based, fermentation-derived and cultivated foods – come in. They allow companies to produce food with a significantly lower impact on the environment, and provide an alternative to the health risks presented by certain animal proteins like red meat. They’re also much more resilient to climate shocks, and can ensure supply chain consistency and boost food security.

    A prominent example relates to the National Health Service (NHS). Research has shown that a ‘plant-based by default’ approach could save the service £74M annually, a move that has support from health experts and the public alike.

    UK government urged to set up £30M plant-based fund

    precision fermentation eu
    Courtesy: Better Dairy

    In an annex to the newly published strategy, the Department for Environment, Food and Rural Affairs (Defra) noted that eco-friendly food production will bring economic opportunities and underpin long-term affordability.

    “Adopting farming practices that are more environmentally sustainable has the potential to offer greater efficiencies and productivity, though this will vary at individual farm level and significant investment is needed for this transition,” it said. “There will also be sector-specific opportunities for economic growth that supports sustainability, such as agri-technology, alternative proteins and precision breeding.”

    Alternative protein think tank the Good Food Institute (GFI) Europe welcomed the strategy, but called for “specific measures” that outline how innovative food can deliver growth. This includes a focus on precision fermentation, which is being used to develop recombinant dairy and egg proteins, and plant-based foods.

    “Increasing the take-up of options like plant-based meat, which can provide people with a simple switch to reduce our current overconsumption of processed meat, is an excellent way of making the sustainable and healthy choice the default option for consumers,” said Linus Pardoe, the think tank’s senior UK policy manager.

    GFI Europe is urging the government to establish a £30M innovation fund to develop more affordable, tastier and nutritious plant-based foods, funded by UK Research and Innovation and Defra. Its analysis has found that the UK has invested £75M towards the development of sustainable proteins since Henry Dimbleby’s National Food Strategy in 2021.

    And since 2023, four major research centres have popped up. The Cellular Agriculture Manufacturing Hub, the National Alternative Protein Innovation Centre, the Microbial Food Hub, and Bezos Earth Fund‘s Centre for Sustainable Protein have collectively been backed by over £60M in public and philanthropic funding.

    GFI Europe is also among over 200 organisations asking supermarkets to disclose their plant and animal protein sales and climate emissions as part of their mandatory healthy food reporting initiative with the government.

    Its new food strategy has committed to ensuring that regulatory frameworks promote innovation and economic growth, calling “proportionate and predictable regulation” essential. The government has already made strides here, with the Food Standards Agency breaking away from EU-era regulation and working with cultivated meat companies in a regulatory sandbox, as part of an effort to fast-track their market entry.

    “The food strategy represents a unique opportunity to capitalise on the expertise that has been developed in the UK over the last decade, and develop ambitious plans to unlock alternative proteins’ potential to deliver food security, drive green growth and create new opportunities for food producers,” said Pardoe.

    The post UK Food Strategy: Alternative Proteins Can Fill £14B Productivity Gap appeared first on Green Queen.

    This post was originally published on Green Queen.

  • ozzi glp 1
    4 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers a new GLP-1 alternative drink, Canada’s pea protein bet, and the European Space Agency’s cultivated meat project.

    New products and launches

    Texas-based Ozzi has launched Crave Crusher, a plant-based drink designed to suppress appetite and serve as an alternative to GLP-1 drugs. It’s free from caffeine and is available on its website for $60 per 20-stick pack in watermelon, grape and lychee flavours.

    ozzi drink sticks
    Courtesy: Ozzi

    Meanwhile, California’s Glucostra has introduced a plant-based supplement with 20 botanicals and metabolic nutrients to support healthy blood sugar management.

    NBA player Chris Paul’s vegan snack brand, Good Eat’n, has rolled out five of its products at over 1,000 Walmart stores nationwide, including popcorn, tortilla chips, and puffs.

    US plant-based milk producer Malk Organics has released a four-ingredient shelf-stable vanilla almond milk, which is available at Whole Foods Market and Amazon.

    malk organics shelf stable
    Courtesy: Malk Organics

    Finnish gas protein firm Solar Foods has partnered with US-based Sensapure Flavors to create new flavour combinations for its shake and ready-to-drink beverage concepts made with Solein protein.

    In the UK, vegan meal kit startup Grubby has unveiled a Plant Points menu based on the 30-plants-a-week concept. One of the eight recipes features This‘s new Super Superfood protein block.

    Swiss firms Yumame Foods and Le Patron have teamed up to develop tasty, healthy and sustainable plant-based foods.

    plantein
    Courtesy: Plantein

    And vegan discovery platform abillion has partnered with Australian meat-free startup Plantein Foods to expand its distribution.

    Company and finance updates

    Snacking company Pladis has kicked off its first Accelerator Programme with 12 startups, including fibre-to-sugar startup Zye and AI protein discovery firm Shiru.

    Dutch cultivated fat startup Upstream Foods has ceased operations, with its founder and CEO citing fundraising difficulties.

    Speaking of cultivated meat, India’s Biokraft Foods has announced The Great Indian Cultivated Chicken Cook-off for chefs and innovators to cook with its cultured chicken.

    More from this sector: Multus Biotechnology and Fishway have teamed up to develop scalable, cost-competitive cultivated fish, combining the former’s AI-led media optimisation platform with the latter’s expertise in fish cell line development.

    fbs alternatives
    Courtesy: Multus Biotechnology

    Protein Industries Canada has announced a C$4.87M ($3.6M) new pilot project to meet the demand for better-tasting and more nutritious pea protein, in partnership with Louis Dreyfus Company (LDC) and the Seven Oaks Hospital Chronic Disease Innovation Center.

    South Korean plant-based dairy company Armored Fresh has appointed David Benzaquen as its new director of sales strategy and Geo-Yoo Kim as its new CTO.

    Research and policy developments

    The European Space Agency is seeking proposals to investigate cellular agriculture as a novel technique to produce food, especially cultivated meat, in future space missions.

    european space agency lab grown meat
    Courtesy: European Space Agency

    The term ‘lab-grown’ meat enjoys a 20-point advantage in consumer understanding over ‘cell-cultivated’ in the UK, where 26% are willing to include it in their diet, according to the Food Standards Agency.

    Also in the UK, over 100 parents have signed a petition to reinstate meat-based dishes at Sharow School in Sheffield, which advertises itself as a vegetarian primary school.

    In the Philippines, 91% of consumers believe plant-based foods and meat analogues are healthier than animal proteins, and 83% want to increase their intake in the coming year.

    corbion china
    Courtesy: Corbion

    Dutch ingredient specialist Corbion has secured multiple regulatory approvals from China’s General Administration of Customs for its algae-derived omega-3 products, marketed under the AlgaPrime DHA and AlgaVia DHA brands.

    And researchers at India’s Lovely Professional University have developed plant-based fermented probiotic gummies to offer a palatable, safe, and effective natural digestive health solution, particularly for children and those seeking clean-label alternatives.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: GLP-1 Drink, Plant Points & Cultivated Meat in Space appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 5 Mins Read

    A majority of consumers globally remain interested in plant-based meat and dairy alternatives, while millennials are keenest on blended proteins.

    Despite the doom-and-gloom coverage of the plant-based sector, three-quarters of global consumers are interested in plant-based alternatives to meat and dairy, according to new research.

    Every generation wants to eat more protein, with its appeal peaking among millennials and Gen Zers (70% of whom say so). And nearly 80% of consumers believe eating plant proteins will help them age better and build or maintain muscle strength.

    The data from ADM’s 2025 Alternative Protein Landscape Report shows that 46% of consumers identify as flexitarians, a movement led by Germany, South Korea, the US and Brazil. Vegetarians and vegans make up a further 4% and 1% of the population.

    The rest are deemed “carefree” eaters, who eat both plant-based and animal proteins and don’t intentionally seek out or avoid either one. They skew slightly older and retired, and two in five don’t follow any specific dietary pattern. In fact, 73% of these consumers believe it’s healthier to obtain protein from a variety of sources beyond just animal products.

    “Gen Z and millennial consumers are particularly open to protein variety,” said ADM. “And with Gen Z’s purchasing power just beginning to emerge, we anticipate amplified acceptance and adoption of a wider array of protein offerings.”

    Here are five other takeaways from ADM’s annual report.

    1. Is fermentation the darling of alternative proteins?

    adm alternative protein
    Courtesy: ADM

    According to ADM, fermentation might be the future of alternative proteins, having garnered consumer acceptance for use in meat, dairy and seafood alternatives, as well as specialised nutrition. Notably, this is the only alternative protein vertical that has continued to attract investment against the tide.

    While flexitarians are most attracted to novel plant-based ingredients, blended proteins and fermentation-derived ingredients aren’t far behind – 64% express interest in such meat and dairy products. Millennials are the biggest market for the latter, with 72% interested in these foods, followed closely by Gen Z (68%).

    Meanwhile, 59% of global consumers show interest in cultivated meat, and 61% say the same for cell-cultured dairy proteins.

    2. Traditional plant proteins on the rise

    ADM’s research found that chickpeas and soybeans are among the most recognisable sources of plant protein globally. In fact, 83% of plant-forward consumers say soy protein is a good base for building and maintaining muscle, 81% call it a great option for reducing fat intake, and 79% link it with an active and healthy lifestyle.

    Lentils are the next big thing in the traditional plant protein space, according to the report. While they have an awareness-to-consumption gap of 20%, they’re thought of as extremely healthy and nutritious, as well as tasty, clean and natural, aligning with flexitarians’ top food drivers.

    3. Health and taste over everything else

    plant based survey
    Courtesy: Kampus Production/Pexels

    Taste and health are the dominant motivators for alternative protein trial purchases among both flexitarian and carefree consumers. Improved flavour and mouthfeel are increasingly important for products like baked goods, ready meals, meal kits, and sports nutrition offerings.

    Flexitarians place an equal emphasis on taste and nutrition, with 63% calling them a joint top driver for plant protein consumption. But health continues to be their main reason for choosing a flexitarian lifestyle, with 86% feeling it’s healthier to get protein from a wider variety of sources.

    For carefree consumers, taste is more important than nutrition when it comes to plant-based alternatives. That said, 67% of them say eating more plant proteins will help improve their overall health.

    Meanwhile, 78% of flexitarians say private-label plant-based products are just as good as branded, a sentiment particularly popular in Brazil and Australia. “In future innovations, consumers also want to see more food safety certifications, along with enhanced functional health benefits and sourcing transparency,” ADM said.

    4. GLP-1 boom could be a boon for plant-based

    The report looked at the impact of GLP-1 medications like Ozempic and Mounjaro, suggesting that their growth is positively influencing the uptake of plant-based food. Globally, 77% of flexitarians believe plant proteins make it easier to lose weight. In fact, weight management is among the top motivators globally for trying vegan snacks, sports nutrition, and ready meals, regardless of GLP-1 use.

    In the US, 64% of weight-loss drug users pay more attention to a product’s protein content, and 44% are intentionally adding more plant-based sources to their diets.

    Moreover, fibre is gaining relevance, with nearly half of consumers (49%) looking to eat more of this macronutrient. “New and reimagined plant-based foods and beverages that target portion control and deliver high protein and dietary fibre stand to succeed,” the report stated.

    5. Blended proteins stand to win big

    blended meat survey
    Courtesy: ADM

    Blended meat and hybrid dairy are all the rage now. These products combine animal protein with plant- or fermentation-based ingredients to offer consumers a more balanced protein offering without significantly changing their diets.

    Millennials are the most interested in these formats (75%), followed by Gen Zers (72%), Gen Xers (66%) and baby boomers (53%). There are several things that appeal to consumers here: they find blended proteins better for them and the planet, believe they add variety to diets and promote better balance between animal and plant proteins, and feel they’re more nutritious.

    Some companies are betting on plant-based ‘meat extenders’ to boost animal protein’s volume for cost-conscious shoppers, like Nestlé has done in Chile. “While one in four global plant-forward consumers have never heard of meat extensions and only 16% claim to currently consume them, the perception of meat extensions is much more positive than expected,” said ADM.

    “Protein blends meet every rising consumer demand – protein and ingredient diversity, higher protein content, elevated taste and texture, sustainability concerns and affordability,” it added. “And they do so better than the current selections in the marketplace, namely, traditional meat or dairy or all-plant products.”

    The post Global Survey: 75% of Consumers Still Interested in Plant-Based Meat & Dairy appeared first on Green Queen.

    This post was originally published on Green Queen.

  • the tofoo co sales
    4 Mins Read

    UK tofu maker The Tofoo Co recorded an 18.5% growth in revenue in 2024, hitting nearly £24M in the same year the company changed hands.

    Subverting the decline of the UK’s meat-free market, The Tofoo Co enjoyed a milestone year with sales reaching record highs after the business was acquired by German private equity firm Comitis Capital.

    The company, which sells tofu, tempeh and seitan under The Tofoo Co label and tofu under the Clearspot brand, hit £23.9M in revenue, an 18.5% improvement from 2023. Its profits also swelled by 40% to £2.2M, before accounting for a one-off charge related to its takeover.

    The Tofoo Co ascribed the growth to the launch of new products, an 89% increase in marketing spend, deeper distribution, and expansion in foodservice. “The decision to move to third-party co-pack on added-value tofu products has helped us unlock new revenue streams and is something we will continue in 2025,” its board wrote in the business’s financial filing for 2024.

    The Tofoo Co drives category growth amid UPF concerns

    tofu sales uk
    Courtesy: The Tofoo Co

    The firm’s success was driven by The Tofoo Co label, whose retail sales value touched £30M for the first time, making it the second-largest meat-free brand in the UK, behind mycoprotein leader Quorn.

    Further, the Tofoo Co brand helped the tofu category reach more households, growing annual penetration by 0.2%. While this growth is minuscule, it’s far better than how the larger meat-free category performed, whose penetration declined to 24.3%.

    In its filing, the company blamed the category’s struggles on “continued negative press around the category and ultra-processed foods, and an impression that meat-free is expensive relative to meat”.

    Concerns around UPFs, which make up 57% of the average Brit’s diet, are driving consumers away from plant-based meat (whose sales fell by 10% last year). It has led to a surge in whole-food innovations like Veg’chop and This’s Super Superfood. In fact, meals made from vegetables, beans and legumes saw the highest net increase in intake (46%) among the entire category, though tofu, seitan and tempeh witnessed the smallest net gain (19%).

    Still, the Tofoo Co’s namesake brand drove better gross margins, which were up from 38% in 2023 to 40.3% in 2024. “This was mainly the result of rising volumes but also better processing and labour efficiency in the operation,” its board said. “Soya bean costs were stable during the period.”

    It invested £1.9M to streamline its manufacturing operations by expanding soy milk processing capacity, bringing tempeh production in-house, and investing in a larger broiler and grid connection. In addition, the company recently revealed plans to build a 68,000 sq ft factory one mile from its current site in Yorkshire, which will triple its capacity and is expected to be completed by late 2026 or early 2027.

    The Tofoo Co continues to be the leading tofu company in the UK, accounting for 53% of the market in 2024 and finishing the year as one of the only growing meat-free brands.

    The Tofoo Co goes international in positive start to 2025

    the tofoo co
    Courtesy: The Tofoo Co

    Looking ahead, the board shared a positive outlook for 2025, which it said has “started well” with “consistent value and volume growth”, enlarging its share in the meat-free market to 11.3% (its highest yet).

    It outlined further opportunities for growth this year, through distribution gains in existing retail customers, new product development, and expansion in foodservice, which remains a small yet growing part of its total business.

    The nine-year-old company is betting on international expansion, having launched its products in four major French supermarket chains. The acquisition by Comitis Capital was key here, with the majority shareholder “providing stable backing of the business and promoting new growth opportunities, especially given their knowledge of European markets, where Tofoo Co is looking to expand”.

    Even after modelling downslides in sales, margins and operating performance, the board said the firm would remain profitable and have positive cash balances. Still, it outlined several challenges that could derail its performance in 2025, including rising energy and ingredient costs, the ongoing impact of Brexit, and lower consumer demand for meatless products.

    “Meat-free as a category continues to see some declines, but growth has been strong in the first quarter of 2025 on tofu and the trend towards more natural products continues,” The Tofoo Co said. Indeed, the volume of tofu sold in the UK was 10% higher in January 2025 than 12 months prior, possibly due to its affordability. Meanwhile, tempeh and seitan enjoyed an 85% hike (albeit from a tiny base).

    The company is now splurging on marketing and mainstream media for product sampling, building brand awareness, and attracting new consumers. Its board remains confident that the demand for tofu will keep rising in the coming years, thanks to “increased awareness of both more natural, healthier and environmentally friendly diets and products”.

    The post The Tofoo Co Rides on UK’s Tofu Wave with Record Sales in 2024 appeared first on Green Queen.

    This post was originally published on Green Queen.

  • beyond meat steak filet
    4 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Beyond Meat’s Steak Filet debut, Quorn’s £18M injection, and Chocolat Stella’s apricot kernel milk bar.

    New products and launches

    Beyond Meat has debuted its new Steak Filet as part of the All-American Vegan menu at Next Level Burger and Veggie Grill, which has 28g of protein and is paired with potatoes, broccoli, and either melted blue cheese, a peppercorn sauce, or chimichurri. The menu also features Oshi‘s whole-cut salmon.

    beyond mycelium steak
    Courtesy: Next Level Burger

    US plant-based company Better Balance Foods has partnered with Papa Johns to supply vegan protein products for the chain’s Green Ranch and Green BBQ pizzas and vegetable fingers in Spain and Portugal

    Plant-based milk leader Califia Farms has expanded its barista oat milk range in the UK with pistachio and hazelnut, which are available at Ocado now and at Sainsbury’s next month.

    califia farms barista oat milk
    Courtesy: Califia Farms

    Still in the UK, Juice Plus has become the latest brand to jump on the 30-plants-a-week movement, launching a Superfood Powder drink mix with 30 different fruits, vegetables and berries, as well as plant-based vitamins. They’re available on its website starting at £104 for 30 single-serve sticks.

    Austrian startup Kern Tec has teamed up with Swiss confectioner Chocolat Stella to introduce a limited-edition vegan chocolate bar using the former’s upcycled apricot kernel milk. Titled ApriCoa, it’s available on Stella’s website for 2.80 Swiss francs ($3.50) per 80g bar.

    apricot kernel milk chocolate
    Courtesy: Chocolat Stella

    And in Tokyo, the restaurant 8go has introduced new menu items using local startup Umami United‘s vegan eggs: Spanish omelette, financiers (in plain, matcha and chocolate flavours), and canelé.

    Company and finance updates

    Israel’s AlgoCell has raised $2.8M in pre-seed funding to build its AI-powered digital twin platform for bioprocess development and optimisation, targeting cultivated meat and fermentation companies.

    Marlow Foods, which includes mycoprotein giant Quorn and tofu brand Cauldron, was injected with £18M in fresh capital by its Filipino parent company, Monde Nissin. It used the money to further pay down its debt as part of a turnaround strategy following a difficult few years for the business.

    finneato fysh foods
    Courtesy: Finneato Fysh Foods

    Speaking of mycelium meat, German firm Kynda has been named Startup of the Week by business magazine WirtschaftsWoche.

    Finnish oat milk cheese maker has witnessed a 135% increase in revenue this year after quick growth in the Nordic region.

    mo cheese
    Courtesy: Mö

    Lallemand Bio-Ingredients has acquired Solyve, a French producer of enzymes specialising in solid-state fermentation, from its parent company, InVivo Group.

    In Canada, state-funded agency Alberta Innovates has committed $500,000 to support the Cellular Agriculture Prairie Ecosystem (CAPE) project, a $2.4 million programme led by New Harvest Canada.

    finneato fysh foods
    Courtesy: Finneato Fysh Foods

    PETA has released its list of the top vegan seafood brands for 2025, which includes Mind Blown, Oshi, Seed to Surf, Cavi-art, Konscious Foods, Gardein, Save Da Sea, Finneato Fysh Foods, and Jinka.

    Research and policy developments

    Xanterra Travel Collection, the main foodservice provider of some of the US’s most popular national parks – including the Grand Canyon, Yellowstone and Mount Rushmore – has committed to making 50% of all menu items plant-based by 2026.

    plant based treaty spain
    Courtesy: Plant Based Treaty

    El Masnou, a municipality in Catalonia, has become Spain’s second city to formally endorse the Plant Based Treaty, after the city council passed a motion to do so with 17 votes in favour (versus two against).

    New research by NielsenIQ suggests that 37% of Indians are looking to add more plant-based proteins to their diets in the next 12 months.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Beyond Steak Filet, Apricot Kernel Chocolate & Vegan Eggs appeared first on Green Queen.

    This post was originally published on Green Queen.

  • aussie plant based co
    6 Mins Read

    The Aussie Plant Based Co has re-entered the market with new vegan burgers, sausages and cheeses nine months after being acquired out of liquidation by Smart Foods.

    Everybody loves a good comeback story. And the plant-based sector needs one now more than ever.

    The Aussie Plant Based Co has delivered that with a return to supermarket shelves and restaurant menus nine months after it was rescued by Gold Coast manufacturer Smart Foods.

    The company has launched plant-based meat products into 850 Coles stores, returned to the menu of Betty’s Burgers, and introduced a non-dairy cheese range for foodservice.

    “Reviving an insolvent business is never straightforward. Many stakeholders had been burned and understandably found it difficult to separate us from the former company,” Smart Foods CEO Raghu Reddy told Green Queen.

    “Rebuilding trust took time, transparency, and consistency. In some cases, the damage was too deep, and we had to make the tough decision to bring in new partners to fill those gaps. It’s been a challenging process, but one that has laid the groundwork for a stronger, more resilient business.”

    How Smart Foods revived Aussie Plant Based Co

    smart foods
    Smart Foods CEO Raghu Reddy | Courtesy: Aussie Plant-Based Co

    The Aussie Plant Based Co was formed in October 2023 as the result of a merger between Fënn Foods’s Veef brand and All G’s Love Buds label. The firm sold plant-based beef, pork and chicken products in retail (via Veef) and foodservice (via Love Buds) at over 6,000 distribution points.

    Despite early momentum, it faced cash flow challenges that ended with the board deciding to wind down the business. It appointed liquidators who were soon in discussions with multiple prospective buyers, with Smart Foods emerging as the rescuer only eight days after it entered insolvency.

    The manufacturer took over the Aussie Plant Based Co’s equipment, stock, brand names, and IP, and retained half of its workforce. Fënn Foods, meanwhile, ceased operations as an entity.

    “The business had great products and potential, but lacked the operational focus and discipline needed to scale sustainably,” said Reddy. “There was a lot of energy put into brand and vision, but the backend cost control, supply chain, and margins didn’t keep up. That’s where things started to unravel.”

    He decided to acquire the firm because he “still believed in the core quality of the products, the demand in the market, and the innovation”. “I knew with the right structure, financial discipline, and manufacturing foundation, we could turn it around and grow it properly. That’s exactly what we’ve been doing,” he said.

    “We took a bold but strategic approach to turning the business around. One of our first moves was relocating our manufacturing facility to a more central location, which significantly reduced our overheads, particularly freight costs.

    “The previous facility was based on the Sunshine Coast, a regional area two hours from the closest city in Brisbane, and nearly 20 hours by road from many of our key suppliers and customers. Given that everything moves by truck in Australia, the distance was a major barrier to efficiency and cost control. Relocating brought us closer to both suppliers and customers, allowing us to streamline operations.

    “We also scaled back to a very lean and focused team. At the same time, we prioritised rebuilding key supplier relationships and sought out new partnerships where necessary.”

    New owners had to re-pitch to retailers following supply issues

    veef burgers
    Courtesy: Aussie Plant-Based Co

    Veef’s burger has already been in the freezers of both Coles and Woolworths, while its sausages and mince are stocked in 900 of the latter’s stores. “Our Veef premium burger has been available in Coles for just over a year and was recently extended for a further 12 months in the latest range review. But the journey hasn’t been straightforward,” explained Reddy.

    “Following the previous company’s insolvency, major retailers faced extended periods of non-supply and empty shelves. Under new ownership, we had to re-pitch to retailers, rebuild trust, and establish an entirely new vendor setup from scratch.”

    He added: “Our Veef sausages and mince have been ranged in Woolworths since September last year, but again, they disappeared from shelves during the previous company’s breakdown, just one month after its initial launch.

    “Regaining distribution in both major retailers took persistence, transparency, and a lot of behind-the-scenes work. That’s why we’re especially proud not only to be back on shelf, but to be expanding, including launching entirely new brands like Love Buds, which was previously exclusive to foodservice, into national retail.”

    The new products include two burgers under the Love Buds brand, and a chilled sausage SKU under the Veef label. Aussie Plant-Based Co is also selling vegan mozzarella shreds and Cheddar shreds and slices exclusively to foodservice customers. Speaking of which, Love Buds’s signature burger is back on the Betty’s Burgers menu.

    The company is now developing new product lines for Woolworths. And it’s actively planning rollouts with discount retailer Aldi and bulk-buy chain Costco.

    Plant-based businesses must ‘balance purpose with commercial strategy’

    love buds burgers
    Courtesy: Aussie Plant-Based Co

    The return of the Aussie Plant Based Co’s products comes at a curious time for the country’s plant-based sector. Two in five Australians said they were either reducing or not consuming meat at all in 2024, and wholesale demand for meat alternatives in foodservice rose by 59% in 2023.

    But retail sales dropped by 1% annually between 2020 and 2023, and these products are yet to reach 65% of Australians. Of those who have tried them, only 22% say they’d buy them again, citing poor taste, high prices, and overprocessing as the main detractors. It signals a gap in consumer liking and an uphill battle for brands in the space.

    It’s why the Aussie Plant Based Co is focusing on whole-food and vegetable-based options for its upcoming Woolworths range, mirroring trends seen in the UK and the US. These products are “in direct response to shifting consumer preferences”, Reddy noted.

    Rising costs and the global investment decline have compounded the issue, contributing to the closure of several plant-based companies in the region. Last year, ProForm Foods, the company behind the Meet range of plant-based analogues, wound down after entering voluntary administration, while New Zealand-based Sunfed Meats shuttered after nearly a decade in operation.

    “Many brands emerged during the plant-based investment boom, chasing rapid growth without laying the foundations for long-term profitability. In some cases, basic business fundamentals were overlooked with the assumption that they could be worked out later,” said Reddy. “But when investor interest in the category slowed and funding dried up, those without a sustainable model simply couldn’t stay afloat.”

    He adds that there’s a strong future for businesses with a clear path to profitability and strong execution. “For companies to succeed in the current landscape, they need to focus on unit economics and operational efficiency, not just top-line growth. It’s about balancing purpose with solid commercial strategy.”

    Indeed, The Aussie Plant Based Co is one of several meat-free businesses that have successfully emerged from the brink. Domestically, Melbourne-based manufacturer Australian Plant Proteins was acquired by investment firm My Co 10 months after entering voluntary administration, and returned to full operations in May. In New Zealand, catering company The Sustainable Food Co fell to a similar fate before being taken over by fresh ownership, which relaunched the business last week.

    Globally, over the past couple of years, Mycorena was acquired by fellow mycoprotein firm Naplasol a month after filing for bankruptcy, VBites was rescued out of administration by owner Heather Mills, and pet food maker Wild Earth was bought out of bankruptcy by InvenTel.

    The post Aussie Plant Based Co Makes Comeback with New Products, Nine Months After Liquidation appeared first on Green Queen.

    This post was originally published on Green Queen.

  • kate farms nutrition shake
    6 Mins Read

    Plant-based nutrition brand Kate Farms has launched two high-protein shakes to tackle “critical nutrition gaps” from GLP-1 use, its first product since its acquisition by Danone.

    Just a week after finalising its takeover by dairy giant Danone, US plant-based nutrition firm Kate Farms is taking on Ozempic, Wegovy, Mounjaro, and the like with new shakes that target a major side effect.

    These weight-loss drugs work by suppressing people’s appetite, and this can lead to muscle loss and “critical nutrition gaps”, the brand said. Research shows that GLP-1 use can lead to a 25-40% decrease in muscle mass over eight to 16 months, several times greater than non-medicated weight loss approaches and age-related muscle loss.

    Kate Farms’s High-Protein Nutrition Shakes have been specifically formulated to address this “unmet health need”. Made from a base of pea protein, they’re designed to support muscle health, manage weight, and navigate GLP-1 treatment.

    “We’ve heard clearly from healthcare professionals and GLP-1 users that appetite suppression often leads to unintentional muscle loss and nutrient gaps. That’s a serious concern,” Kate Farms CMO Catherine Hayden tells Green Queen.

    “This product was developed with those insights in mind: 25g of protein, 6g of fibre for digestive health and satiety, and 27 essential vitamins and minerals,” she adds.

    Built on input from health experts and GLP-1 users

    kate farms glp 1
    Courtesy: Kate Farms

    The shakes are available in chocolate and strawberry flavours, and contain no sugar, instead relying on monk fruit and stevia leaf extracts for sweetening. They contain Spectra, a plant-based phytonutrient blend shown to stimulate antioxidant activity and inhibit free radical production.

    The 325ml cartons contain all nine essential amino acids that our bodies can’t produce, making the shakes a complete protein. They’re available in a ready-to-drink format on its website and Amazon for $55 per 12-pack.

    The nutrition shakes are the result of 18 months of R&D and hundreds of rounds of iteration, nutrient refinement, and quality assurance. Kate Farms studied the nutritional shortcomings of existing options on the market and consulted with leading healthcare experts and GLP-1 users.

    “We conducted extensive taste testing at our Innovation and Quality Center, which is co-located with our headquarters. This included preference testing and sensory panels – particularly with GLP-1 users – who helped shape the final flavour and formula,” explains Hayden.

    “GLP-1 users have expressed experiencing changes in their perception of flavour while taking these medications, particularly becoming more sensitive to sweetness,” she adds, nodding to a phenomenon dubbed ‘Ozempic tongue‘.

    “Our sensory work included panellists currently taking GLP-1 medications, in addition to panellists not currently taking those medications, to ensure that we were able to delight consumers, regardless of what tools they are using on their health journeys. We didn’t launch until we had something people genuinely wanted to drink every day.”

    Why Kate Farms is focusing on GLP-1 and protein

    kate farms high protein nutrition shake
    Courtesy: Kate Farms

    One in eight Americans has already used a GLP-1 medication, and forecasts suggest this could rise to up to 70 million people by 2028 – and by that year, they’ll likely have boosted the national GDP by 1%.

    Ozempic and its counterparts have had a knock-on effect on the food industry, with GLP-1 users spending 11% less on most categories of food, and over half (56%) aiming to make healthier food choices. Foods high in sugar, fat and calories stand to lose, while protein and fibre are all the rage.

    Food companies are already rethinking their offerings. Nestlé has a new brand dedicated to GLP-1 users, Coca-Cola has launched a prebiotic soda, while PepsiCo bought Poppi for nearly $2B. Conagra Brands has introduced ‘GLP-1 friendly’ labels on packaging for some of its Healthy Choice ready meals, and Daily Harvest (now owned by Chobani) now offers a line of high-protein, high-fibre smoothies.

    “The rise of GLP-1s has reinforced that people need clinically precise, sustaining nutrition, and we’re proud to deliver it,” says Hayden, before adding: “This shake was purpose-built for anyone navigating health change – whether or not they’re using GLP-1 medications. We’re focused on people managing weight intentionally, supporting muscle health and seeking doctor-trusted, clean-label nutrition that works.”

    The launch serves the growing demand for protein. A 3,000-person survey last year found that the two nutrients Americans are most interested in consuming were protein (71%) and fibre (64%). And polling by Chobani revealed that 85% of these consumers are looking to add more protein to their diet this year.

    “Protein is more in demand than ever because people are focusing on strength, muscle health and long-term health – especially amid weight-loss journeys or GLP-1 treatment. But not all protein is created equal,” says Hayden, pointing to the complete amino acid profile of its shakes. “It’s clinically developed, allergen-free and designed without artificial sweeteners or preservatives – helping consumers feel the difference in both taste, quality and outcomes without compromising on ingredient selection of quality.”

    She continues: “While plant protein may have had sensory hurdles in the past, we are seeing an increasing number of consumers who are seeking to add more plants to their diets. Plant-based protein options are currently outpacing growth in the ready-to-drink protein shake market. The opportunity that we see is to bring our wholesome ingredients with clinical precision to the growing plant-based segment.”

    Danone acquisition will help Kate Farms expand nutrition access

    kate farms danone
    Kate Farms CMO Catherine Hayden | Courtesy: Kate Farms

    The High-Protein Nutrition Shakes are the first products Kate Farms has launched as a Danone portfolio company. The two companies announced the acquisition in May, with the goal of expanding the firm’s nutrition formulas and shakes to hospitals and consumers across the US and beyond.

    “This is a merger of missions. Danone shares our belief that good nutrition is essential to better health and that alignment is what makes this partnership so meaningful,” says Hayden.

    While these new shakes were already in development before the acquisition, they represent “exactly why the partnership makes sense”: “It’s about scaling purposefully – meeting more people’s needs with science-based, high-integrity nutrition. We see this as the first of many innovations that reflect our shared mission.”

    Founded in 2012, Kate Farms has raised $188M over several rounds to date, including a $75M Series C round led by Novo Holdings, the parent company of Ozempic and Wegovy manufacturer Novo Nordisk. It has a deep focus on the concept of food-as-medicine. According to a poll by the Rockefeller Foundation last month, nine in 10 patients would prefer to rely more on healthy eating than on medications to manage their condition.

    “Kate Farms is staying focused on what we’ve always done best: providing clinically-developed, plant-based nutrition that’s trusted by doctors and loved by customers,” Hayden says when asked about the firm’s plan over the next 12 months.

    “Being part of Danone allows us to bring that same high-integrity nutrition to more people across both medical and everyday wellness settings – while maintaining the standards, intention, and care Kate Farms is known for.”

    The post Now Owned by Danone, Kate Farms Targets Ozempic with High-Protein Plant-Based Nutrition Shakes appeared first on Green Queen.

    This post was originally published on Green Queen.

  • best diet for climate change
    5 Mins Read

    Fully replacing animal proteins with alternative sources by 2050 is now the only way to keep the food system from eating up its carbon budget, a new study has found.

    With our calorie and protein demand growing, the global food system must rapidly transition from meat and dairy to low-carbon alternatives if it is to keep within its climate limits.

    A study published in the Scientific Reports journal suggests that, as things stand, rising population numbers and incomes will lead to a further increase in animal protein demand, and limiting climate change to global targets would not be possible without a fast and significant reduction of these foods.

    Pace, the researchers suggest, is of the essence. “The longer the delay before the transition begins, the larger the share of animal-source foods that needs to be replaced by 2050 for the same target cumulative emissions,” they write.

    Livestock farming accounts for up to a fifth of global emissions, and nearly 60% of the food system’s climate footprint. In fact, when using updated GHG metrics, animal agriculture has been found to be the leading cause of climate change.

    The alternatives proposed by the study include plant-based, fermentation-derived and cultivated proteins, which have a fraction of the climate, water and land use footprint of animal proteins when produced with renewable energy.

    Current consumption trends suggest that the world’s calorie demand will increase by 24% by 2050, and the share of meat, dairy, eggs and seafood will nearly double (going from 15.6% to a quarter of the total). This, however, will result in a doubling of annual food system emissions between 2020 and 2050, driven almost entirely by animal proteins.

    meat industry and climate change
    Courtesy: Scientific Reports

    Only a full shift away from meat will meet climate goals

    While many such studies focus on the 1.5°C emissions goal, this one looked at the more realistic target of keeping post-industrial temperature rises under 2°C, given the “limited progress on emission mitigation”. That makes its findings even starker.

    The food system accounts for a third of global emissions. According to the IPCC’s estimates, that leaves it with a carbon budget of 390 gigatonnes, which the researchers allocated to 2050. However, under a business-as-usual scenario, the sector’s emissions will instead reach up to 639 gigatonnes of CO2e in this period.

    The study compared different mitigation pathways and found that the food system can only reach its climate goals if 60% of animal proteins are replaced with alternatives by 2050, with the transition starting in 2023. Since that hasn’t happened, this would now need to be a 100% switch if the rapid transition begins in 2026.

    This scenario would mean only plant-based meat, dairy and eggs being adopted through to 2032 before fermentation-derived and cell-cultured ingredients enter the mainstream to make up 27% of all alternatives by mid-century.

    The study found that swapping calories from animal proteins for these alternatives could reduce emissions by 33%, an impact that is in line with other proposed emission reduction strategies, like shifts in cattle production areas, animal feed changes, land restoration, yield improvements, and reducing food waste.

    While a combination of these approaches will yield the greatest impact, none of them has as much potential as a rapid switch to plant-based, microbial and cell-cultured foods. “Alternatives to animal-source foods are likely the most promising path to food system sustainability,” the researchers write.

    vegan climate change
    Courtesy: Scientific Reports

    Alternative proteins should receive the same policy support as green energy

    Strikingly, the researchers suggest that their estimated emission cuts are conservative because they did not account for three other environmental impacts: land use and degradation, water depletion and pollution, and biodiversity loss.

    “These costs can lead to even more immediate negative effects than GHG emissions, thus underscoring the need for [a] rapid shift away from animal-source foods. They arise due to the ultimate inefficiency of the animal production technology for energy conversion,” they write.

    That inefficiency also has a social cost. The high share of animal products in the diets of affluent countries increases the demand for feed crops like soy and corn, which will likely raise their prices globally and make them less accessible to low-income consumers.

    The study notes that there has been a resistance to reducing animal protein consumption and an upward trend in their intake. But the transition needs to be fast, underscoring the potential importance of novel foods like cultivated meat and precision-fermented dairy.

    It points to some key barriers, including taste and price parity. Delays in matching the attributes of animal proteins and an ultimately limited replacement share will “reduce the impact substantially”. It’s why innovation needs to be rapid and supported by a “strong regulatory environment and investment from both the private and public sectors”.

    lab grown burger
    Courtesy: Bene Meat Technologies

    The shift towards animal protein alternatives is “unlikely to begin soon enough without intervention”, the authors note. They cite the energy transition as the framework for dietary change, with similar policies necessary for the rapid adoption of low-carbon alternatives.

    “Now that the pace of adoption of electric vehicles and solar panel generation is exceeding forecasts, policy interventions to help jump-start the transition away from animal-source foods are likely to be highly impactful for reaching climate goals,” they write.

    “Such interventions could include both supply-side incentives, such as research grants and R&D subsidies for quality improvement and subsidised loans to enable rapid scaling that meets growing demand; and demand-side measures, such as incentives for food companies, retailers, and the foodservice industry to reduce their climate impact.”

    The post This is the Only Way the Food System Will Meet Its Climate Goals appeared first on Green Queen.

    This post was originally published on Green Queen.

  • bluu seafood van hees
    4 Mins Read

    German cultivated meat startup Bluu Seafood has teamed up with spice manufacturer Van Hees to create hybrid proteins combining cultured fish cells with plant-based ingredients.

    As it awaits regulatory approval in multiple geographies, Germany’s Bluu Seafood has partnered with Van Hees, which makes spice blends and functional ingredients for the food industry, to develop proteins combining cultured fish cells with plant-based ingredients.

    The partnership will leverage Van Hees’s technological and culinary expertise and Bluu Seafood’s cultivated fish platform to create customised hybrid seafood products with high sustainability and sensory appeal.

    “We see great potential in cultivated fish as part of a sustainable protein supply,” said Robert Becht, managing director of Van Hees. “This cooperation enables us to contribute our innovative strength to a forward-looking segment and actively participate in the transformation of the food system.”

    Bluu Seafood latest to embrace hybrid meat

    lab grown fish
    Courtesy: Bluu Seafood

    Van Hees has been operating for nearly 75 years, with a presence in over 80 countries. It produces spices, spice blends, processing additives, and marinades for use in a range of meat, sausage and vegan products.

    Its collaboration with Bluu Seafood aims to optimise the texture, stability and flavour profile of cultivated meat products. Van Hees is working closely with Aromatech, a long-standing partner that has expertise in the field of flavour technology, and using the expertise of its Food.PreTect competence centre to enhance product safety and prolong shelf life.

    Hybrid meat has been touted as the only viable way of commercialising cultivated meat, which suffers from cost and scale bottlenecks, in the near term. Most products that have entered the market have been mixed with plant-based ingredients with a low percentage of cultured animal cells. Some companies, in fact, are manufacturing cultivated fat to add to plant proteins.

    This is the same approach taken by Wildtype, the only company to have successfully brought cultivated seafood to market. Its salmon, which is now being served at Portland restaurant Kann, combines fish cells with plant-based ingredients to replicate the structure and texture of conventional Pacific salmon. That said, the cells are the primary ingredient after water in this product.

    Bluu Seafood itself is working on both salmon and rainbow trout, and indicated that the collaboration with an established food company like Van Hees is a key step in its path to market readiness.

    “Both sides – we at Bluu Seafood as a pioneer in the field of fish cell cultivation and Van Hees as an established and experienced food company – can only benefit from the partnership,” argued Sebastian Rakers, co-founder and co-CEO of the alternative protein firm. “This offers enormous opportunities for the development of delicious yet sustainable foods.”

    Targeting cultivated seafood approval in several markets

    cultivated seafood
    Courtesy: Wim Jansen/Bluu Seafood

    Rakers founded Bluu Seafood with Simon Fabich in 2020 and has made several production and regulatory strides on its way to market.

    The company opened Europe’s first dedicated facility for cultivated seafood production in Hamburg last year, sprawling 2,000 sq m and housing fermentation tanks with a capacity of 65 litres. It planned to scale up to the full 2,000 litre capacity this year, allowing it to produce cultivated muscle, fat and tissue cells from Atlantic salmon and rainbow trout in much larger quantities.

    Bluu Seafood’s first products will be fish balls and fingers; in the works are prototypes for salmon sashimi and trout fillets. “If the scalability and market conditions are favourable, we will be able to offer cultivated fish at wholesale fish prices in as little as three years,” Rakers told Green Queen last year.

    Like most cultivated meat companies, it plans to launch in foodservice first. “At the market entry point, we will only have a very limited number of products available. We will therefore take a careful positioning strategy, and initially work exclusively with well-known restaurants, chefs and influencers,” he said. “Rollout with exclusive retail partners will follow thereafter.”

    The startup is pursuing regulatory clearance in Singapore, the US and Europe, though the timelines it expected have been delayed several times. “Considering that the EU approval process with its 27 members is a lot more complex, we will probably focus on European countries outside the EU first – for example, the UK and Switzerland,” Rakers said.

    The EU’s novel food framework has been a hot topic in recent weeks. In the newly released life sciences strategy, the EU Commission said it will propose a Biotech Act to overhaul and speed up regulatory approval in the region. These measures would include regulatory sandboxes, better mobilisation of public and private funds, and an AI tool to help companies embed regulatory compliance at the early stages of product development.

    “Even with centralised approaches, long authorisation procedures under regulatory frameworks that require pre-market authorisation to ensure safety for human health and the environment can delay market entry of innovative products,” the strategy states. “Efforts should also be made to increase efficiency and to significantly reduce the length of authorisation procedures in the health, medical devices and food areas, to make the EU more attractive in comparison to other regions in the world.”

    The post Germany’s Bluu Seafood Hooks Deal with Spice Major Van Hees to Develop Cultivated Fish Products appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan meat price
    5 Mins Read

    A new survey shows that a majority of US consumers believe vegan diets are more costly than the Standard American Diet, despite meat being the highest source of spending for 70% of them.

    Talk about veganism in a social setting, and complaints about cost are never far away.

    And there’s some justification in that – plant-based meat alternatives carry an 82% premium on conventional meat in the US. That’s no surprise, considering the latter is a legacy industry with gigantic scale and government support (both via subsidies and policies).

    But veganism is more than just about meat analogues, so by using them as a yardstick for the plant-based diet, they’re missing a trick. Meals built around whole foods are usually far more affordable than those centred on animal proteins, according to Xavier Toledo, a registered dietitian with the Physicians Committee for Responsible Medicine (PCRM).

    The health advocacy group polled 2,200 Americans with Morning Consult to find that 77% of adults say grocery prices are too high at the moment. And when asked what they spend the most money on, 70% of respondents said meat, and another 12% said dairy.

    meat prices
    Courtesy: PCRM/Morning Consult

    Americans blame meat alternatives for plant-based diet costs

    PCRM suggests that Americans are misinformed about the cost of eating a plant-based diet, since 61% of them believe buying groceries for this way of eating is more expensive than the Standard American Diet.

    The latter is characterised by the US dietary guidelines as too high in red meat, high-fat dairy, processed and fast foods, refined carbohydrates, added sugars, salt and calories, and too low in fresh fruits and vegetables, whole grains, lean protein and healthy fats.

    The perception of plant-based diets as more expensive rises with age, with baby boomers most likely to think so (67%). The sentiment is more popular among white and rural demographics, too. Surprisingly, though, the lowest-earning Americans in the poll (earning under $50,000 annually) were least likely to think that vegan diets are costlier, with 58% saying so.

    When asked which groceries cause plant-based eating to be more expensive, a majority of the participants (60%) pointed to meat alternatives. The aforementioned price gap with conventional meat helps to explain this. It’s also why sales of plant-based meat and seafood have continued to decline in the US, falling by 7% last year.

    are vegan diets expensive
    Courtesy: PCRM/Morning Consult

    Separate research shows that if meat-free alternatives are more expensive, Americans’ preference for them falls below 20%, and if they’re priced equally, this increases to 21%. Whereas if vegan alternatives cost about half of a conventional burger, the number of people choosing the former would double. And lowering the price of the plant-based burger by even 10% would result in a 14% increase in sales.

    Three in 10 consumers told the pollsters that fruits and vegetables make vegan diets expensive, highlighting the “knowledge gaps about plant-based eating”.

    “Centring a plant-based diet on whole, minimally processed foods is one of the most effective ways to not only nourish your body, but also cut grocery costs,” said Toledo. “Simple shifts – like buying produce in season, choosing frozen or canned when it’s more affordable, cooking in batches, and leaning on budget-friendly staples like potatoes, beans, and brown rice – can make a big difference.”

    Is veganism really that expensive?

    Inflation has hiked grocery prices across the board, whether it’s a Beyond Burger or Perdue chicken. Now, nine in 10 Americans say healthy food has become more expensive, and 62% suggest that prices are now a high priority in their food purchasing decisions.

    Moreover, some foods have been hit harder by inflation than others. According to the Pew Research Centre, prices of meat, poultry, fish and eggs saw the fastest hikes of any food category since January 2020, up by more than 36%. The category least affected by inflation? Fruits and vegetables, which are 16% more expensive today.

    The egg crisis has been well-documented, with prices breaking records consecutively in the first three months of 2025, and set to rise by another 40% throughout the year. In addition, the cost of fresh chicken rose to levels never seen before this year, crossing $2.06 per lb in March. And milk has remained above the $4 per gallon rate since August 2024, and was up by 5% this April compared to 12 months earlier.

    Meanwhile, ground beef prices hit 5.80 per lb in cities in April, the highest since records began 40 years ago. Likewise, the cost of uncooked beef steaks reached an all-time high of $11.12 per lb.

    vegan food prices
    Courtesy: PBFA

    SPINS data crunched by the Plant-Based Foods Association found that average retail costs grew across all animal-based food categories in 2024, with eggs registering the largest hike (6%), followed by butter (3%), creamer (3%), and cheese (2%).

    Plant-based yoghurt and meat were among the only categories whose price hikes outpaced their animal counterparts. Vegan butter and ice cream were 3% cheaper in 2024 than the year before, while the cost of non-dairy creamers and cheese fell by 1%. And while milk alternatives were 1% more expensive, their price hike was lower than the 2% experienced by cow’s milk.

    Meat and dairy are the categories Americans spend their most money on, the PCRM survey showed, while plant-based alternatives only rank in the top two spending categories for 6% of Americans.

    plant based diet expensive
    Courtesy: PCRM/Morning Consult

    Veganism isn’t expensive. Meat and dairy, however, are getting pricier. Replacing them with fruits, vegetables and whole foods can bring major wins for Americans’ wallets.

    This was proven by a PCRM study last year, which revealed that a low-fat vegan diet can cut food costs by 19% to $1.80 per day, when compared to the Standard American Diet. These savings were largely attributed to meat and dairy, outweighing the increase spend on vegetables, grains, and even meat alternatives.

    The post Most Americans Think Plant-Based Diets Are Too Expensive. They’re Wrong appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based seafood nutrition
    5 Mins Read

    While most vegan seafood products qualify as a source of protein, on average, they still lag behind conventional fish, according to a new review.

    While many flexitarians turn to seafood in their bid to cut back on meat, the adoption of plant-based fish products remains low.

    In the US, vegan alternatives make up just 1% of the overall seafood market. They account for a similar share in the wider plant-based sector too. In Germany, Europe’s largest market for vegan food, sales of alternative seafood fell by 24% last year.

    One major reason is nutrition: plant-based seafood is perceived as lacking in protein, omega-3 and several key micronutrients. However, seafood itself poses several health concerns, with ocean pollution raising the risk of antimicrobial resistance, mercury, and microplastics being present in these foods.

    Meanwhile, 40% of global fish stocks are overfished, and half are harvested to their limit by trawlers to meet the demand for seafood. So these alternatives are a critical solution for climate mitigation and food security too.

    To help address the health concerns around vegan seafood, food awareness organisation ProVeg International has released Out of the Net, a new report analysing the nutritional profile of 100 fish-free products against conventional fish.

    Protein and omega-3 sources need diversification

    vegan seafood protein
    Courtesy: ProVeg International

    ProVeg found that a typical cooked fish product contains 18-20g of protein per 100g whereas the average for plant-based alternatives stands at 10g, which is almost half. That said, this number varies greatly across companies and countries, with some products offering over 22g of protein.

    In the EU, foods can only be labelled as a “source of protein” if at least 12% of energy comes from the macronutrient. Nearly 80% of vegan fish options meet this criterion despite the gap with conventional seafood. Nevertheless, the strong demand for protein means plant-based options need to boost their content to reach parity with their conventional counterparts.

    In countries like Spain and Czechia, all alt-seafood products meet the protein standard, while in the UK, less than half do so. “Although many plant-based fish alternatives provide a solid amount of protein, there is still work to be done in some regions in order to make these products more nutritionally competitive with their animal-based counterparts,” the report states.

    To help get there, manufacturers are diversifying the source of alternative proteins for seafood, from soy and wheat to pulses, seaweed, microalgae, and mycoprotein. “By leveraging optimal plant-protein blends and exploring diverse protein sources, plant-based fish alternatives can achieve a protein quality that is comparable to animal-based products,” notes ProVeg.

    vegan seafood omega 3
    Courtesy: ProVeg International

    Conventional fish is already hailed for its low saturated fat and high omega-3 fatty acid content. The research suggests that plant-based alternatives have a similarly beneficial profile for saturated fat, with most products falling below the EU threshold of 1.5g.

    However, only 27% of the vegan fish products in the study listed omega-3 content on their packaging, at an average of 0.75g per 100g (on par with seafood). These fats boost heart and brain health and reduce inflammation, and are especially important for vegans, who are more likely to be deficient.

    And even among the minority of products with omega-3, the primary source is alpha-linolenic acid (ALA). “To better replicate the nutritional profile of seafood, plant-based alternatives should consider the inclusion of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA)–for example, by using algae oil as a direct source,” the report recommends.

    Vegan seafood lacks in micronutrient fortification

    vegan seafood
    Courtesy: ProVeg International

    On average, plant-based seafood contains 1.2g of salt per 100g, above both EU and US thresholds – though it’s important to note that these products don’t need to be seasoned with more salt during cooking, unlike conventional versions.

    Another issue? The availability of micronutrients. Fortification is a common strategy in the meat alternatives industry, but not as much for fish alternatives. When it comes to B12, only Spain has more than 50% of products fortified with it – the US, the UK, South Africa and Czechia were found completely lacking.

    The same is true for iron in the latter three countries. However, every vegan seafood option in the US is fortified with this micronutrient.

    “Government, policymakers, and food producers should collaborate to include fortification as a standard practice when it comes to the formulation of plant-based alternatives to fish, as well as plant-based dairy products,” the report states.

    The one area where fish-free seafood shines is fibre, with conventional versions devoid of this nutrient (unless they’re breaded). Vegan alternatives contain 3.57g of fibre per 100g on average.

    How the industry and government can improve plant-based seafood

    juicy marbles revo foods
    Courtesy: Juicy Marbles

    To enhance the overall nutritional credentials of seafood analogues and increase their uptake by consumers, ProVeg laid out several recommendations across sectors.

    It’s imperative for producers of vegan seafood products to ensure these foods offer similar protein content and omega-3 levels, while increasing micronutrient fortification. Further, flavour should be central to product development, with umami-rich ingredients like seaweed, soy sauce and mushrooms lending the broth-like savoury notes seafood lovers find appealing.

    These efforts can be aided by scientists and researchers, who should focus on matching the nutrition levels of conventional seafood and advancing sensory research. They should further study the long-term health impact and nutrient bioavailability of plant-based seafood, while exploring processing techniques like high-moisture extrusion and 3D printing to improve texture.

    Retailers should endeavour to improve the visibility and competitiveness of fish alternatives by placing them in high-footfall areas of the store and pricing them competitively with conventional options. Partnering with brands on in-store tastings and cooking demos can help too.

    The report highlights the importance of consumer organisations to build food literacy by educating the public on processing, fortification, reading on-pack labels, and balanced eating.

    Finally, governments have a key role to play. They must develop tailored nutritional guidelines for plant-based alternatives, ensure food fortification is a common practice, and include vegan seafood in national dietary guidelines. Policymakers can also run public awareness campaigns to address misconceptions about the category, and implement policies to make these products more accessible and affordable.

    “This could include reducing or eliminating value-added tax on these products, providing subsidies to producers, and supporting the development of efficient supply chains,” states the report.

    The post Plant-Based Seafood Needs A Protein & Omega-3 Boost, Finds Nutritional Review appeared first on Green Queen.

    This post was originally published on Green Queen.

  • zus coffee green rebel
    4 Mins Read

    Zus Coffee, now Malaysia’s largest coffee chain, has launched a vegan menu with Southeast Asian plant-based meat startup Green Rebel Foods at over 200 locations.

    With a fifth of Malaysians looking to cut back on meat, its largest coffee chain is leaning into that wish with a collaboration with Green Rebel Foods.

    Zus Coffee has introduced a vegan ready-to-eat menu using the Indonesian startup’s meat alternatives at over 200 locations in the states of Terengganu, Kelantan and Pahang.

    It’s a marriage of two tech-driven startups in Southeast Asia, blending local flavours with food innovation to help Malaysians meet their health goals while lowering their impact on the environment.

    Green Rebel bets on Zus Coffee’s growing popularity

    green rebel malaysia
    Courtesy: Green Rebel Foods

    The menu comprises ready-to-eat products that consumers can eat in-store or take home. It spotlights Green Rebel’s mushroom and soy protein, which is the star of all three dishes: a nasi rendang padang, a rendang spaghetti, and a creamy mushroom and truffle pasta, with the latter featuring the brand’s dairy-free cheese.

    Its signature meat-free protein solutions are made from the proprietary Rebel Emulsion Technology, which helps recreate the mouthfeel of animal protein via an emulsion of coconut oil, water, and natural plant-based seasonings. The mushroom and soy are mixed with cassava flour, rice flour,r and whole oats.

    “We’re proud to partner with a forward-thinking brand like Zus Coffee,” said Max Mandias, co-founder and chief innovation officer of Green Rebel. “Together, we’re not just serving great food, but we’re redefining how Southeast Asians enjoy our cultural dishes while caring for the planet.”

    Zus Coffee was founded in 2019 and has grown exponentially with its tech-led approach to specialty coffee. It has highly digitalised operations and had a companion app at launch to facilitate online ordering, takeaway and delivery.

    The company collects data on consumers’ tastes and preferences too, using the insights to create new products and improve existing ones. While the uptake of its cashless payment and online ordering approach was slow at first, Covid-19 popularised these soon after.

    Zus Coffee has since gone from strength to strength, on the back of an aggressive expansion strategy that has seen its locations jump past 3,300, surpassing even Starbucks. The company has been keen to lower its climate footprint, using biodegradable rice straws, and now with the plant-based menu.

    zus coffee vegan
    Courtesy: Green Rebel Foods

    Malaysia is hungry for plant proteins

    The partnership comes as awareness about plant-based food grows in Malaysia. A survey by the Good Food Institute (GFI) APAC last year found that 89% of locals have heard of meat alternatives. That said, less than a fifth (19%) eat it regularly or once a month.

    At the same time, 21% of Malaysians said they were looking to limit their meat intake in the upcoming year, with beef (24%) and lamb, pork and mutton (27%) overindexing. For these consumers – as is the case in other Asian countries – health is the biggest driver of this consumption trend, with the top three reasons cited as better cardiovascular health, weight loss, and improved digestion.

    This is confirmed by a separate poll by GlobalData from December 2023, where 59% of Malaysians said plant-based meat alternatives are healthier than their conventional counterparts.

    The GFI APAC survey also revealed that 66% of Malaysians who had never tried plant-based meat intended to do so in the coming year, while 43% of those who had wanted to increase their intake. And for 40% of consumers, restaurants were the most common way to be introduced to these products, a finding Green Rebel’s partnership with Zus Coffee aligns with well.

    green rebel plant based meat
    Courtesy: Green Rebel Foods

    The plant-based meat maker, which has worked with Starbucks in Malaysia before, has been expanding its presence across the region. It recently entered 7-Eleven Philippines as part of in-store dishes and with on-shelf products.

    Further, it has commercial partnerships with AirAsia, Tous Le Jours, NTUC FairPrice and Annam Gourmet, with its products available in over 1,200 foodservice locations and more than 300 retail stores across Indonesia, Singapore, Vietnam, the Philippines, and Malaysia.

    In other plant-based news from Malaysia, Pure Mylk has opened the region’s first dedicated innovation centre for non-dairy milk, featuring R&D labs, sensory testing rooms, a showroom, a training centre, and a full-scale pilot plant for manufacturers.

    The post Malaysia’s Largest Coffee Chain Goes Big On Plants with Green Rebel Partnership appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan protein coffee
    5 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Chike Nutrition’s plant protein coffees, a sunflower seed meat alternative, and US physicians’ letter to the government.

    New products and launches

    US protein beverage powder maker Chike Nutrition has introduced plant-based Toasted Coconut Mocha and Salted Caramel Latte. The two drinks contain 20g of pea and pumpkin seed protein, two shots of espresso and 3g of sugar per 34g serving; they will roll out on its website on July 15 and at Whole Foods Market in September.

    chike nutrition plant based
    Courtesy: Chike Nutrition/Nadiya Senko

    US plant-based company Before the Butcher has debuted VegBurg, a line of whole-food veggie burgers designed for foodservice and at-home cooking enthusiasts, combining lentils, zucchini, carrots, quinoa, mushrooms, and more.

    Californian frozen food startup Hey!Hunger has unveiled Indian-inspired Tikka Patties made from whole foods and free from isolates, gums and preservatives. The clean-label plant-based product is available at Good Earth, Berkeley Bowl, Rainbow Market, Woodlands, and over 30 independent stores in the state.

    Meanwhile, Beyond Meat has become the official Plant-Based Protein Partner of the Premier Lacrosse League, with its products being integrated into team meals and player nutrition programmes across all eight clubs.

    Vegan cheese pioneer Miyoko’s Creamery has launched a meltable Oat Milk Taco Blend Seasoned Shreds SKU. It’s available at Erewhon, Nugget Market, Hy-Vee and National Co+op Grocers stores nationwide for $6.99 per 7oz bag.

    daiya chipotle shreds
    Courtesy: Daiya/Gulnar/Green Queen

    Elsewhere in the plant-based cheese world, Canadian firm Daiya has added Chipotle Cheddar Shreds and Pepper Jack Slices to its oat milk cheese lineup, which can be found at retailers across the US.

    Meanwhile, Canadian vegan fast-food chain Odd Burger has teamed up with retailer Vegan Supply to expand the distribution of its CPG line. These products will now be available at all Vegan Supply stores across British Columbia.

    odd burger us expansion
    Courtesy: Odd Burger

    Certification body V-Label LATAM has released Todo Vegan, an iOS and Android app to help users in Latin America search for vegan-certified products more easily and conveniently.

    In the UK, Papa Johns has introduced a new vegan pizza with French plant-based pork brand La Vie. It features vegan ham, jackfruit pepperoni, and non-dairy cheese from Scotland’s Sheese, and costs £12 for a large option.

    papa johns vegan
    Courtesy: Papa Johns

    Irish brand The Happy Pear has gained a listing at UK online grocer Ocado, which will now stock both chilled and ambient offerings, like hummus, tapenade, dip and snack pots, pesto and granola.

    Indian online grocer Country Delight has expanded into the plant-based realm with an oat milk targeted at health-conscious Indians. It’s available in 400ml packs for ₹40 ($0.47).

    plant based protein pakistan
    Courtesy: Jacked Nutrition

    In Pakistan, Jacked Nutrition has introduced a vegan brown rice protein powder with 24g of protein and 2g of fibre per 30g scoop. It’s available in chocolate and vanilla flavours.

    Company and finance updates

    Protein Industries Canada, in collaboration with NRGene Canada, Pulse Genetics, Hensall Co-op, and Yumasoy Foods Ltd, has committed $4.3M to bolster the national specialty soybean market and support the development of plant-based foods.

    In Germany, Planet A Foods, the company behind ChoViva cocoa-free chocolate, has been named as a finalist for the prestigious entrepreneurial award, Deutscher Gründerpreis 2025.

    planet a foods
    Courtesy: Planet A Foods

    Planet A Foods has also been recognised as a Rising Star at Manager Magazin and Bain & Company’s Game Changer Award 2025.

    In Portugal, four major Lisbon hospitals have committed to offering more plant-based options under ProVeg Portugal‘s Sustainable Meals programme.

    Luxembourg-based molecular farming firm Moolec Science has secured a US patent for its Piggy Sooy technology, which produces pork protein directly within soy seeds.

    Policy and research developments

    Over 130 physicians have penned an open letter to the US Department of Health and Human Services (HHS) and Department of Agriculture (USDA), urging the government to prioritise the consumption of legumes as a protein source in the upcoming national dietary guidelines.

    bold bean co
    Courtesy: Bold Bean Co

    The UK’s Food Standards Agency has created a Business Support Service to help companies looking to file regulatory applications for cultivated meat, in its latest move to advance novel food regulation.

    Over 60% of Hong Kong’s leading restaurant groups have committed to ending the use of caged eggs across all global operations, according to analysis by non-profit the Lever Foundation.

    refrigeration climate change
    Courtesy: Luc Vietanh Soto/10 Billion Solutions

    The International Institute of Refrigeration has urged all countries to establish National Refrigeration Committees to tackle food security, public health, energy use, and sustainability challenges.

    Researchers from Brazil’s Institute of Food Technology and the University of Campinas have worked with Germany’s Fraunhofer IVV Institute to develop a sunflower-seed-based meat alternative.

    sunflower seed meat
    Courtesy: Unicamp

    In a redux of the conversation sparked by The Game Changers documentary, a new study has found that whole-food plant-based diets could lower the risk of erectile dysfunction, compared to animal-based and processed diets.

    Finally, another study has revealed that healthy plant-based foods are linked to better heart health, but unhealthy ones are not.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Protein Coffee, Beyond Meat x Lacrosse & Plant-Based Pakistan appeared first on Green Queen.

    This post was originally published on Green Queen.

  • veganz investment
    5 Mins Read

    Germany’s Veganz Group has established Mililk FoodTech to unlock hidden business value following a 34% drop in sales last year, and will sell its OrbiFarm subsidiary for €30M ($35M).

    Following three years of revenue decline, German plant-based pioneer Veganz Group is eyeing a turnaround with strategic investment and a restructuring of its operations.

    The holding company has set up Mililk FoodTech as a new subsidiary to “leverage hidden reserves” within the business, building on its Mililk brand of 2D-printed oat milk. In addition, it has agreed to sell 100% of OrbiFarm GmbH – a private limited company it formed in April, stemming from its indoor farming vertical – to a third party for €30M ($35M) plus an earnout.

    These moves have been made in preparation for strategic investments in Q3, with the total volume expected to be between €10-20M ($12-24M), based on a pre-money valuation of €80M ($94M). Following the financing, Veganz will continue to hold a majority stake in Mililk.

    Veganz goes global with Mililk expansion

    veganz mililk
    Courtesy: Veganz

    Veganz’s 2D-printed milk technology was licensed from US startup Vitiprints in 2022. It prints the oat mass directly after fermentation via a screen printing process on an industrial printer. Drying out the oat base into compact discs requires 94% fewer materials for packaging (compared to the Tetra Paks used for standard oat milks), which is 85% lighter in weight and lowers emissions by 90%.

    It has been selling the shelf-stable oat milk sheets since October 2023 under the Mililk brand, and given the technology’s potential to optimise a broad range of foods and beverages, Veganz has decided to diversify its business with the new venture.

    Mililk FoodTech will deal with R&D, patents, production, distribution and tech licensing for food manufacturing. Its current focus is centred on plant-based milk, though projects for juices, smoothies and functional drinks are already underway.

    Veganz partnered with Döhler Group last year to develop a new process that reduces the number of manufacturing steps and the energy requirements, making production more efficient and cost-effective.

    And earlier this year, it signed a deal with Jindilli Beverages (the maker of Milkadamia) to bring its products to North America, Australia and New Zealand. This includes the production of Mililk’s oat and almond milks and its coffee creamer drops, as well as the export and distribution of one-litre Tetra Pak formats for retail and five-litre packs foodservice.

    “In view of the enormous market potential for our Mililk technology platform, we are currently only scratching the surface,” said Anja Brachmüller, COO of Veganz and CEO of Mililk FoodTech.

    The company predicts the demand for Mililk will reach 30 million litres over the next year, equating to €30M ($35M) in sales, suggesting that this volume is possible due to the significant cost savings its products present.

    “In the US, we have already identified a production site that has all the necessary permits and offers enough space to produce more than 60 million litres of our plant-based milk alternatives per year,” noted Brachmüller. This plant is set to be opened in early 2026, with Mililk producing under a licensing model.

    mililk foodtech
    Veganz COO and Mililk FoodTech CEO Anja Brachmüller | Courtesy: Veganz

    Can OrbiFarm sale and strategic investments help Veganz bounce back?

    Veganz’s current facility in Ludwigsfelde only has an annual capacity of three million litres; it’s now being expanded to 11.5 million litres with €1M ($1.2M) of capital expenditure. “In Europe, we also want to establish six new production sites,” Brachmüller said. Once online, these would generate triple-digit revenue growth for the Mililk brand alone.

    The expansion will be helped by the upcoming strategic investors and the sale of OrbiFarm, developed over several years with indoor farming tech licensed from the Fraunhofer Institute for Molecular Biology and Applied Ecology. The entity was officially launched just over two months ago, with Veganz initially planning to sell a 25% stake for €10M ($12M) – but now, it has agreed to part with the whole business.

    Veganz said the transaction enables strategic partners who are prohibited from investing in subsidiaries of listed companies to become involved, with the proceeds from the sale boosting its liquidity and creating new scope for growth.

    “The initial order forecast from North America makes it imperative for long-term investors to come on board so that we can build up production capacity as quickly as possible to meet the high demand,” said Brachmüller.

    The firm has raised $24M to date, including an $11M equity round for Mililk’s expansion last year. And earlier this month, it issued a capital increase that would net the business a further $7.5M in gross proceeds.

    veganz group ag revenue
    Graphic by Green Queen

    All this comes on the back of several years of decreasing sales, which peaked at €30.4M in 2021. Then, year-on-year sales fell by 22.4% in 2022, 30.5% in 2023, and 34.2% last year, when they totalled €10.8M. The company blamed difficult market conditions, portfolio adjustments, and production delays due to unfinalised financing.

    That said, experts expect the company to bounce back this year with €13.2M in sales (representing a 22.5% growth). “In a challenging year 2024, we continued to successfully drive forward the reorganisation of Veganz Group AG and see a further increase in own production sales and an improvement in EBITDA,” Veganz co-founder and CEO Jan Bredack said earlier this year.

    “With our five new business units [Veganz, Mililk, Happy Cheeze, Peas on Earth, and OrbiFarm], we are clearly positioned for the future and, assuming financing, will be able to meet the high market demand in 2025,” he added.

    The post Veganz Eyes Turnaround with Launch of Mililk FoodTech & $35M Sale of OrbiFarm appeared first on Green Queen.

    This post was originally published on Green Queen.

  • atlantic natural foods
    4 Mins Read

    Atlantic Natural Foods, the company behind Loma Linda and Tuno, has signed an asset purchase agreement with Philippines-based Century Pacific Food.

    Two months after declaring bankruptcy, US legacy plant-based meat player Atlantic Natural Foods has entered into an asset purchase agreement with Filipino food processor Century Pacific Food.

    It will allow Atlantic Natural Foods, whose roots date back 135 years, to continue operating after an extended period of uncertainty.

    Inflation and tariffs get costs spiralling

    atlantic natural foods bankruptcy
    Courtesy: Atlantic Natural Foods

    While Atlantic Natural Foods was founded in 2008, its portfolio brand Loma Linda has been around since 1890, when it was established by John Harvey Kellogg, the creator of corn flakes and brother of Kellanova founder WK Kellogg.

    The New Orleans-based firm bought Loma Linda from what was then known as Kellogg’s in 2014, and has since expanded its brands’ presence to over 25,000 stores in the US, plus 30 other countries.

    The company has manufacturing plants in both Nashville, North Carolina, and Bangkok, Thailand; in January 2024, it began transitioning its supply chain to other locations. That effort was accelerated in December, after it withdrew from an acquisition deal with Above Food, which had been in the works for three years.

    “This decision reflects a strategic realignment following a comprehensive evaluation of the evolving business landscape,” Atlantic Natural Foods said at the time. “Factors such as the global impact of Covid-19, supply chain disruptions and rising food inflation played a key role.”

    Months later, the firm filed for Chapter 11 bankruptcy, listing $10-50M in assets and $1-10M in liabilities, with 100 to 199 creditors.

    “During this period, Atlantic Natural Foods experienced rapid cost escalation with material impact directly related to tariffs on steel (from which our cans are made), grains, spices, along with egg whites and more,” said chairman Doug Hines.

    “The restructuring of government tariffs, inflation, price pressures from government and others, labour, insurance – coupled with cybersecurity attacks which have created IT cost to increase three times – showed no relief on the near horizon,” he added.

    Atlantic Natural Foods doubles down on Adventist church customer community

    atlantic natural foods century pacific
    Courtesy: Atlantic Natural Foods

    The aforementioned challenges forced Atlantic Natural Foods to shutter its US manufacturing site in March and begin shifting production to Century Pacific. It positioned the Philippines as the primary supply location for Loma Linda’s shelf-stable products, targeting Seventh-day Adventists in the country.

    The company has a long history with the church. Kellogg was brought up in the Seventh-day Adventist Church, and was the owner of the Loma Linda brand until 1990. Its products are considered a staple for those transitioning to a meat-free diet when joining the church.

    Atlantic Natural Foods cited supply chain hurdles and a tough business landscape as the driving factors behind its move to restructure operations. “There is simply too much uncertainty right now,” said Hines.

    The shift to Century Pacific has been planned for over a year and will allow supply continuity “well into the next generation” under its oversight, infrastructure, production capacities and capital.

    Owned by the Po family, Century Pacific was first founded as a food canning company in 1978, and is now a global processor of meat, seafood, dairy, pet food, and plant-based products. Its CEO, Teodoro Po, said the business is already facing the impacts of the tariff war, but it plans to invest in capacity expansion.

    “As far as acquisitions are concerned, there are a few bolt-ons, so those are of smaller sizes that we can just bolt on to our existing platforms. So watch this space,” he told the Philippine Star this week.

    Atlantic Natural Foods, meanwhile, is among a number of plant-based businesses that have filed for insolvency, though it can join the growing list of firms that have been rescued from the brink recently including Meatless FarmVBitesPlant & Bean, Mycorena, and Wild Earth.

    “The past months have been the most painful business experience in my 50 years in the food industry,” said Hines. “However, our mission to ensure a continuing food source for the Adventist consumer has remained our number one priority, and in that, we can take great pride in being able to ensure a successful future.”

    The post Atlantic Natural Foods Agrees to Potential Sale of Loma Linda, Tuno to Filipino Food Giant appeared first on Green Queen.

    This post was originally published on Green Queen.

  • serum free cultivated meat
    4 Mins Read

    UK firm Multus Biotechnology has unveiled an animal-free media formulation for cultivated meat, allowing companies to eliminate serum from their products.

    To ease ethical concerns, optimise production and lower costs, British company Multus Biotechnology has developed an animal-free culture medium to replace fetal bovine serum (FBS) for cultivated meat.

    Animal serum contains high amounts of protein, alongside growth factors, hormones, antioxidants, lipids, and other components that replicate a fetal-like state for cell proliferation. It has been used as a key component in cell culture for decades.

    The problem? It can contain unknown amounts of thousands of different components and poses the threat of antibacterial contamination. It’s also in short supply and thus highly expensive, and has sparked ethical concerns about the use of fetal animals to produce cultivated meat.

    Over the years, many companies have moved away from cultivated meat to use animal-component-free (ACF) media formulations for production. Multus’s latest innovation, developed with the help of artificial intelligence (AI), adds to the list of solutions for producers in this space.

    How Multus uses AI to develop serum replacements

    multus proliferum p
    Courtesy: Multus Biotechnology

    The new serum replacement has been described as the first commercially available ACF media formulation for porcine adipose-derived stem cells. These are multipotent cells that differentiate into fat, bone and cartilage, which makes them valuable for a variety of applications, from food production to regenerative medicine.

    Titled Proliferum P, the ACF formulation is said to match or outperform the functionality of FBS, while maintaining critical stemness characteristics and adipogenic differentiation capacity.

    Traditionally, media development is expensive, labour-intensive, and slow – it can take two to four years to develop FBS alternatives, which delays product roadmaps. Multus uses AI and automation to speed things up, creating machine learning models and integrating them with high-throughput lab automation systems.

    It uses machine learning to screen dozens of potential ingredients for each cell to figure out the specific formulation, and automate media preparation, cell culturing, data collection, and data analysis.

    “We’ve built a process that not only accelerates the media development process, but also customises it to specific cell types,” said Soraya Padilla, project lead for Proliferum P.

    The technology helped Multus develop Proliferum P in less than six months, while optimising for cost, cell growth and functional performance. This was faster than Proliferum B, a serum replacement for bovine fibroblasts that was created in nine months.

    Proliferum P is said to be quality-controlled and scalable, and is available for testing and evaluation by companies working with porcine ASCs to create food and healthcare products.

    Serum-free media becoming the norm for cultivated meat

    fbs alternatives
    Courtesy: Multus Biotechnology

    Multus, which has raised over $14M to date, said the launch represented a “breakthrough in both development speed and performance”, and showcased its platform’s ability to deliver optimal formulations for diverse cell types.

    “Our platform doesn’t just allow us to match industry standards – it ensures we continuously raise the bar,” said co-founder and CEO Cai Linton. “With Proliferum P, we’re delivering a superior product to FBS while demonstrating how AI and automation, in the hands of our experienced scientists, can transform biotechnology development timelines.”

    It marks the firm’s third product launch in six months. In May, it introduced its food-grade basal media, developed in tandem with global food and feed ingredient companies.

    Multus is working with bioprocess optimisation firm New Wave Biotech to create more affordable inputs for cultivated meat makers, as well as with Quest Meat to develop a cell culture ingredients platform as part of a £1M project co-funded by the UK government. And last year, it opened a food-safe media manufacturing facility that can support 500 tonnes of cultivated meat per year.

    Efforts to eliminate FBS from cultivated meat production have been growing. Dutch firm Mosa Meat is a pioneer in this space, having removed animal serum from its products in 2019 and later making its serum-free formulation open-source.

    Elsewhere, Japanese startup IntegriCulture developed cultivated chicken and duck liver cells using a serum-free medium, and South Korea’s CellMeat and Simple Planet have created serum-free cell culture media too. Meanwhile, Eat Just’s Good Meat won regulatory approval for its serum-free media in Singapore back in 2023.

    By replacing animal serum in its cultivated pork production tech, US startup Clever Carnivore has achieved industry-leading media costs of $0.07 per litre. A 2023 industry survey by the Good Food Institute showed the benefits of eliminating ASF formulations, with 74% of companies reporting identical or better results after establishing a cell line in serum-free conditions.

    The post British Startup Multus Taps AI & Automation to Create Serum-Free Media for Cultivated Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • felix leonhardt
    3 Mins Read

    In our interview series, we quiz future food investors about the solutions that excite them the most, their favourite climate-forward restaurant, and what they look for in successful founders.

    Felix Leonhardt is a Managing Partner at Oyster Bay Venture Capital.

    What future food technologies most excite you?

    • Sensor technology
    • Automation and robotics
    • Software and data (see below)
    • Fermentation, in all shapes and forms

    In 2019, a large German retailer would order products from my previous startup by fax and pay by cheque. The whole supply chain was inefficient and barely digitalised. While in the past six years, some things have changed, this is still far from a data-driven supply chain. Using software and data in a very basic way can unlock a lot of value.

    What are three future food verticals you are actively looking at for 2025?

    • Climate resilient crops
    • Alternative ingredients
    • Leveraging data and software to make the value chain smart

    What do you consider the food tech sector’s greatest achievement in the past five years?

    The fact that we have a vibrant ecosystem. When I started my first startup in the space in 2012, there was no VC investing in the sector. Having an ecosystem where we have some successful exits, some well-performing funds, and obviously also some high-profile failures, is a huge achievement.

    If you could wave a magic wand, how would you fix plant-based meat?

    I don’t think it needs fixing. Alternative protein will happen – it’s not a matter of sustainability, but rather of economics. It was just overhyped, and lots of companies received funding at crazy valuations.

    There are some great alternative protein companies out there right now. It will take a while until the trough of disillusionment is over.

    What’s the top trait you look for in a founder?

    Resilience, grit, resourcefulness.

    The One That Got Away: What is the deal you wish you had gotten into, but didn’t?

    There are a couple of great companies in our space where the valuations were too ambitious for us, and so we never got close to offering a term sheet. Yet I’m rooting for their success. If I have to name one, I think Planted is doing a fantastic job.

    What do you consider your most successful future food investment so far?

    Nesto Software is likely up there. This was an angel investment prior to my joining Oyster Bay.

    As Oyster Bay, thankfully, our funds are so far performing well, with several good exits on companies such as Oatly, True Gum, and Air Up.

    What has been your most disappointing investment so far?

    We don’t badmouth our portfolio. As an angel, I was once invested in Your Super and saw this go to the moon, only to come back down to Earth very quickly.

    What do people misunderstand/get wrong most about VC?

    That it is the right financing form for most food companies. It is not. The opposite is the case. It’s only a fit for a very small percentage of all companies in the sector.

    What is the most ‘future food’ thing you have eaten this month?

    Upcycled brewers’ spent grain into barley protein.

    Where is your favourite climate-forward restaurant/dish/place to eat anywhere in the world?

    Zeik in Hamburg, in our hometown, is a pretty amazing restaurant to try out.

    What’s your ‘why’? What motivates you to do what you do?

    I broke my neck when I was 17 – I’m very lucky to be able to walk. This knowledge of how fleeting our time on this Earth can be, combined with having two children, drives me to try to use my time and skills to make a difference.

    Showing that investing in food can deliver financial returns is a way to enable more and more capital to flow into transforming the food system for the better. And transforming the food system is a key lever to creating a positive future.

    The post 5 Minutes with A Future Food VC: Oyster Bay Venture Capital’s Felix Leonhardt appeared first on Green Queen.

    This post was originally published on Green Queen.

  • ai lab grown meat
    6 Mins Read

    French startup Gourmey, which is awaiting regulatory approval for cultivated meat in six markets, is betting on AI to solve the industry’s greatest problem.

    Gourmey, the Parisian firm producing foie gras by cultivating duck cells in bioreactors, is leveraging artificial intelligence (AI) to address the scale and cost challenges that have long plagued the future food sector.

    The startup has partnered with DeepLife, an AI-led cellular digital twin tech company, to develop the world’s first avian digital twin. This is a virtual replica of poultry cells engineered to optimise growth conditions, nutrient density and flavour expression in cultivated meat.

    “The digital twin is an AI-powered virtual replica of our cell cultivation process. We train the model using comprehensive ‘omics’ data, such as gene expression and cellular composition, collected throughout the production cycle,” Gourmey co-founder and CEO Nicolas Morin-Forest tells Green Queen.

    “By integrating this data with first-principle models of cell metabolism, the digital twin enables us to run thousands of virtual experiments. This helps us identify the optimal feed formulations and bioreactor conditions to maximise yield, minimise resource use, and enhance the sensory qualities of our cultivated meat,” he adds.

    “Much like how animal feed impacts the quality of conventional meat, our digital twin helps us precisely tune every aspect of cell nutrition to deliver consistently high-quality products.”

    How DeepLife and Gourmey are leveraging AI to lower costs

    lab grown meat cost
    Courtesy: Sherry Hack

    The collaboration is initially centred on cultivated duck and poultry products, and combines DeepLife’s biology simulation engine with Gourmey’s proprietary cell cultivation platform. The goal is to produce cultivated meat on a large scale, at lower costs, and faster.

    DeepLife’s systems biology engine simulates and enhances key cellular behaviours, enabling companies to tweak variables like media composition (which tends to be the most expensive part of producing cultivated meat) and metabolic efficiency, ahead of conducting costly wet lab experiments.

    “Our goal is to tailor the feed and cultivation conditions to the exact needs of our cells. This optimisation increases yield and reduces feed waste, directly lowering our production costs. Moreover, the composition of the feed has a major influence on the sensory attributes, such as flavour and texture, of the final product,” says Morin-Forest.

    “By using digital twin models, we can optimise feed formulations not only to maximise efficiency but also to deliver the highest nutritional and sensory quality. And because we can simulate these changes virtually, we accelerate our R&D cycles and reduce costs associated with traditional trial-and-error.”

    The two firms are banking on the potential of an “integrative multi-omics approach” to optimise cultivated meat production. This combines studies of genomes, proteins, transcriptomes and metabolites to offer a powerful framework for characterising and validating cultivated meat at multiple biological levels.

    “These approaches can help ensure the stability of cell lines, characterise cellular composition, identify potential allergens, metabolites and other bioactive compounds, and assess the bioavailability of key nutrients,” reads a study by the two companies.

    “While many techniques can be adapted from pharma-oriented bioprocessing, cultivated meat production presents distinct challenges, including stricter cost constraints on culture media, constraints on the nutritional value of the cultured cells themselves, and a regulatory landscape that differs from that of pharmaceuticals,” it adds.

    “Currently, integrative omics strategies are not widely used in novel food risk assessment, due to a lack of validated approaches, although they represent a potential powerful tool to complement risk assessment and regulatory science.”

    Price reductions paramount for future of cultivated meat

    lab grown foie gras
    Courtesy: Sherry Hack

    Gourmey’s announcement of its partnership with DeepLife comes a month after a techno-economic analysis revealed that its 5,000-litre bioreactor system can potentially enable it to manufacture cultivated meat for as little as $3.43 per lb.

    “Because our cells thrive without proteins or growth factors, we can bring our food-safe feed price down to around 20 cents per litre, just a fraction of what’s typical in the industry,” Morin-Forest explained in an interview with Green Queen at the time.

    “This shows that cost-competitive, scalable, and economically viable cultivated meat is now within reach. Bringing costs down enables us to expand access, accelerate adoption, and maximise our positive impact across both premium and commodity protein markets,” he says now.

    “Lowering costs is critical for cultivated meat to become a mainstream, sustainable protein,” he adds. According to a 4,000-person survey, three in five Europeans feel cultivated meat will only be successful if it’s affordable for everyone. In fact, nearly half expect it to be cheaper than conventional meat, and only 15% would buy it if it’s more expensive (versus 60% who wouldn’t).

    Efforts to do so have been top of mind for companies in the space. Experts suggest that cultivated meat can compete with conventional animal protein at a production cost of $2.92 by 2030. The industry has already lowered this by 99% in the last decade or so.

    Over the last year, several startups have achieved breakthroughs on this front. Meatly, which is approved to sell cultivated chicken to pets in the UK, recently reduced culture media costs to $0.30 per litre, which will further be lowered to just $0.02 at industrial scale.

    Another cultivated pet food startup, BioCraft Pet Nutrition, has developed a plant-based growth medium that reduces the cost of its ingredient to $2-2.50 per lb. And in Israel, SuperMeat has made several breakthroughs to produce its cultivated chicken for $12 per lb, while Believer Meats has described how its continuous process can potentially produce cultivated chicken for $6 per lb at scale.

    And last week, Chicago’s Clever Carnivore announced it has been operating with a media cost of $0.07 at pilot scale for over two years now.

    How AI can support filings for regulatory approval

    lab grown meat eu
    Courtesy: Romain Buisson

    Gourmey is pursuing regulatory approval in six markets, including the US, the UK, Switzerland, and the EU, and expects the greenlight in Singapore soon. It is using these AI-led optimisations to inform commercial-scale production and support its regulatory filings.

    “AI-powered digital twins provide a deep, data-driven understanding of our cell metabolism and production process. This allows us to demonstrate consistent product quality, traceability, and safety, key requirements for regulatory approval,” explains Morin-Forest.

    “By having robust, predictive models, we can more effectively document and verify the nutritional and sensory attributes of our products, which supports our applications with regulators in Europe, the US, and Asia.”

    Its partnership with DeepLife comes at a critical juncture for the cultivated meat industry. Seven countries have granted some form of approval for the sale of these proteins, and several others are evaluating applications. Currently, however, you can only buy cultivated meat in three nations (Singapore, Australia and the US).

    Meanwhile, in Italy and certain states in the US, politicians have banned the production and sale of cultivated meat, a move many others are trying to replicate. “We believe that consumers should have the freedom to choose foods that align with their values and preferences,” says Morin-Forest. “Rather than restricting choice, we encourage constructive dialogue and science-based regulation to ensure safety, transparency, and trust.”

    This is one of the many obstacles to large-scale, cost-competitive production of cultivated meat. And with investors no longer pouring sufficient capital into the industry to tackle these issues, it has prompted Gourmey to leverage their new favourite technology: AI.

    “This isn’t just a new biotech innovation – it’s the first step toward a food revolution,” claims DeepLife CO Jonathan Baptista. “And we are delighted to launch this partnership with Gourmey to create the AI-native leader in this emerging market.”

    The post Could AI Be the Solution for Cheap Cultivated Meat? This French Startup Is Betting On It appeared first on Green Queen.

    This post was originally published on Green Queen.

  • prot india
    7 Mins Read

    Mumbai-based Prot has released Prot Block, a shelf-stable ingredient offering health-conscious Indians a new format of plant-based protein.

    Walk into metropolitan India right now, and you might begin wondering whether you have a protein deficiency.

    Protein is everywhere right now, from chocolates and coffee to kulfi and even water. It has given a boost to functional health startups and forced dairy giants like Amul and Mother Dairy to innovate and introduce protein-rich offerings.

    Swathes of studies suggest that India has a protein problem—according to one survey, 73% of the country has a deficiency. That said, a separate analysis of household food intakes reveals that the risk of protein deficiency, when adjusted for digestible quality, is low in adults and non-existent in young Indians.

    Either way, the protein trend isn’t going anywhere. And in a country with the world’s largest vegetarian population, it’s an opportunity for plant-based companies.

    The challenge? Meat alternatives are still ultra-niche, and tofu (often marketed as ‘soy paneer’) is only just emerging into tier 2 cities. The industry’s USP, however, is health and nutrition.

    Polling shows that protein and health benefits are the most influential purchase drivers of plant-based meat and dairy in India, even more so than affordability. It’s what spurred the 18% growth of the vegan market between 2021 and 2024.

    According to market research firm Ipsos, this value is expected to expand 18-fold in the next decade, with plant proteins “set to be woven into everyday meals and snacks, attracting a wider audience beyond vegans”.

    It leaves room for new, innovative products that pack a punch with protein and fibre, all while satisfying the taste buds of a food-loving population.

    Not an alternative to tofu or paneer

    prot block
    Courtesy: Prot

    Prot, a Mumbai-based startup formerly known as Seaspire, is tapping into the opportunity. It has released Prot Block, a novel format of plant-based protein that isn’t quite a meat alternative or tofu, and holds its own on the culinary and nutrition fronts.

    “The motivation for us in developing this product actually came from an unintended blind test, where we just had some test consumers give insights on how they feel about the texture and early iterations of this product without any positioning… [except only] if they were given the option to eat plant protein,” co-founder Varun Gadodia tells Green Queen.

    “And this got us a strongly positive early feedback that vegetarian consumers in India and some Western markets are looking for a protein texture that can be incorporated easily in their daily food habits without sounding like any alternative or plant-based meat positioning.”

    Indeed, we’re already seeing this shift in Europe, where whole-food options and new formats are taking over the plant-based space. In the UK, Oh So Wholesome’s Veg’chop and This’s Super Superfood both offer protein blocks made from legumes and vegetables. Meanwhile, Austria’s Revo Foods uses mycoprotein to deliver The Prime Cut, which doesn’t mimic meat and is designed for functional nutrition instead.

    Prot Block – available in plain and tandoori flavours – contains 15g of protein (on par with tofu) and 10g of fibre per 100g, as well as 7g of fat sourced from coconuts and sunflower. In fact, both the overall and saturated fat content are over three times lower than paneer.

    “In the short to medium term, we don’t intend to raise this as a rival of traditional paneer or tofu, but more of an option in the vegetarian protein textures, as consumers don’t really have much to look at and they are looking for options more actively,” suggests Gadodia.

    “The commoditisation of soy and paneer in India within a very complex yet mature supply chain has left consumers with a choice paralysis with a cluttered marketplace of paneer, tofu and other soy derivatives,” he adds.

    “In order to meet the differentiated positioning, we took the road to break out of that clutter,” he continues. “An allergen-free offering is just another value-added category [in which] we aim to position this product as a counter.”

    Prot Block spotlights peas over soy

    plant-based protein india
    Courtesy: Prot

    Peas are the star ingredient, with the Prot Block comprising textured pea protein and pea protein isolate. Wheat fibre and spices close out the ingredient list.

    Using pea protein was a strategic choice to reduce the Asian market’s reliance on soy. “Reinventing the wheel with any soy-derived texture doesn’t compel consumers enough to look over the likes of tofu and tempeh, and soy granules, chunks or chaap (heavily consumed in many parts of India as a vegetarian protein),” Gadodia says.

    “The opportunity here is to establish bench standards for wider adoption of pea protein, which unfortunately has remained restricted to the supplement space,” he adds, contends that this will ultimately help lead to improved standards of protein processing and commercialisation.

    Prot describes the product as a versatile option suited to both local and international cooking styles, as well as a range of applications, from curries and rice to wraps and barbecue. “But this is just the beginning,” he says.

    “We are in the process of some process tweaks in the product, which can get us to position it as an on-the-go snack that can be consumed directly. The hint lies in packed halloumi sticks and cheese sticks,” Gadodia adds. “While the product is pre-cooked during the course of processing and can be consumed raw, we are not positioning this as a use case.”

    By offering a shelf-stable format, Prot is tackling a key bottleneck for India’s plant protein sector—the cold supply chain—while offering a long shelf life and potentially mitigating food waste.

    Government support is critical to tackling India’s protein deficiency

    prot protein block
    Courtesy: Prot

    The release of the product follows a closed-group pilot with more than 500 fitness enthusiasts, home cooks, and health-conscious, food-savvy early adopters. According to Prot, the feedback on taste, texture, nutrition and usability was “overwhelmingly positive”, underscoring the need for functional, high-protein options in the country.

    “India is largely protein-deficient, despite heavy dairy consumption,” says Gadodia. “The environment around plant-based protein as a healthier choice is offering a great stage. However, the motivators are high-protein, allergen-free, affordable, low-cholesterol, in contrast to slow or underperforming categories like plant-based meat alternatives.”

    Two in five Indians (21%) are looking to cut back on meat, while only 11% have given vegan alternatives a go (despite them being nutritionally equivalent or superior to animal protein). The space for new formats, therefore, is wide open.

    “The low-hanging fruit, even for us, is the audience seeking high-protein offerings and willing to try more value-added products, [whether] out of need or simply boredom,” he says.

    “The fact that plant protein products are still a niche is [reflective of] the consumer behaviour in India, which varies between a wide spectrum of cultural differences. While consumption in many regional markets is getting an upgrade with more disposable incomes, when it comes to food, consumers have a taste for traditional offerings,” the Prot co-founder explains.

    “Many of these traditional foods already include a good chunk of plant protein derived from lentils, etc., but clean and additive-free packaged foods that solve for convenience are still a white space.”

    The government, he believes, has a crucial role to play. Gadodia likens it to the promotion of the millet-based trade: “More formative policies can support the growth of plant-based foods, which need a robust supply chain and processing support to overcome scaling challenges.”

    This chimes with calls from other experts, who have urged the government to launch a national plant protein mission to scale the sector and build a dedicated policy framework for plant-based foods.

    Prot attracts pre-seed investment

    india protein deficiency
    Courtesy: Prot

    Prot’s protein block is priced at ₹199 ($2.3) per 200g product. That’s several degrees higher than what Indians pay for paneer and, in many cities, tofu.

    Gadodia admits that there’s an initial premium, though he insists that it is “well-gauged to a number that consumers are willing to pay for a value-added and differentiated protein offering that not only serves their need, but also hooks an aspiration to include a new product in their lifestyles”.

    “The current pricing is slightly higher than good-quality paneer offerings, yet it’s in a ballpark of what an early consumer is actively looking to spend to find a valuable offering. We have our early consumers who have found the product reasonable,” he says.

    “Our pricing strategy has been gauged carefully by understanding the value creation, early customers, unit economics and supply chain costs,” he adds. “Yet we have plans to improve pricing further with greater traction and quick turnaround times that could enable us to improve operational margins.”

    Prot Block is currently selling the ingredient on its website and via foodservice. “We have great foodservice partnerships in place with curated menus, kitchen takeovers, etc. taking place to raise consumer awareness, and driving it all to the B2C channel,” says Gadodia.

    To boost the startup’s plans, Gadodia and co-founder Shantanu Dhangar are now fundraising. “We have just closed a pre-seed funding round to support our growth plans with Prot Block and our growing presence in the retail and CPG space,” Gadodia says, hinting at an investor announcement in the coming weeks.

    In another example of the effort to diversify India’s plant protein sources, plant-based meat brand Blue Tribe Foods – backed by Indian actress Anushka Sharma and cricketer Virat Kohli – has just unveiled Klaw, a brand of protein puffs derived from “supergrains”.

    The post Plant-Based Startup Prot Targets India’s Protein Deficiency with Category-First Block appeared first on Green Queen.

    This post was originally published on Green Queen.

  • rfk jr biotech
    6 Mins Read

    US health secretary Robert F Kennedy Jr has pledged to cut red tape and maintain the country’s biotech leadership, despite the rollback of a Biden-era biomanufacturing mandate.

    From MAHA to MABA, the current US administration sure loves an acronym.

    Amid his war on pesticides and ultra-processed foods (UPFs), health secretary and former CRISPR investor Robert F Kennedy Jr has announced his intention to “Make American Biotech Accelerate”, as foreign powers gain ground in the sector.

    “The mission to Make America Healthy Again (MAHA) includes MABA – Make American Biotech Accelerate,” he tweeted earlier this week. “We’re clearing the path to transform great science into real cures, at lower costs, and better health for the American people. Life science and biotech are at the heart of that.”

    The move is in direct contrast with Donald Trump’s executive order that rescinded his predecessor’s actions to advance biomanufacturing, as well as the government’s mass job cuts at the Food and Drug Administration (FDA) earlier this year.

    But could this biotech focus extend to food tech – and particularly alternative proteins, which have come under threat from state-level bans, a lack of investment, and the UPF discourse?

    RFK Jr looks to speed up regulatory approvals with MABA

    “President Trump showed in his first term what happens when you unlock American science – breakthroughs happen fast. Now, we’re going to do it again,” said Kennedy.

    Within the food tech world, cultivated meat firm Upside Foods previously told Green Queen that “most of the work” it did to get its chicken approved for sale in the US “was under the first Trump administration”. The same goes for Eat Just’s Good Meat, which was simultaneously greenlit by the US Department of Agriculture in June 2023.

    When RFK Jr took office, there were suggestions that the regulatory pathway for novel foods could become much more complicated. One close ally indicated that the health secretary was likely to make things much more complicated for startups pursuing FDA approval for cultivated meat.

    rfk jr self affirmed gras
    Courtesy: Win McNamee/Getty Images | Illustration by Green Queen

    Shortly after, he moved to eliminate a rule that allowed food and drug makers to self-affirm new ingredients under the FDA’s Generally Recognized as Safe (GRAS) pathway, calling it a “loophole” exploited by companies.

    “If the agency moves toward stricter oversight, it risks stifling innovation in the US, making it harder to bring groundbreaking, sustainable food solutions to market,” Brittany Chibe, co-founder and CEO of Aqua Cultured Foods, told Green Queen in March. Her startup uses biomass fermentation to make seafood analogues, and obtained self-determined GRAS status last year.

    Responding to the uncertainty, an FDA official told this publication at the time: “As the FDA continues to support innovation in food technologies, the agency’s priority is the safety of food produced through both innovative and traditional methods. The agency is committed to transparency on our approach to regulating foods made using innovative food technologies.”

    Speaking before the House Energy and Commerce Subcommittee on Health this week, RFK Jr – a prominent vaccine sceptic – hinted that the US’s biotech approval process could become much more open.

    “We’re going to make sure that the United States remains the centre of [the] biotech revolution,” he said. “We’re going to try to dismantle the barriers to biotech development and approval, and to make sure that we do everything that we can to support that industry.”

    Already this year, Mission Barns and Wildtype have both received the FDA’s go-ahead to sell their cultivated pork and salmon, respectively, making the US the only country to have approved four such products. RFK Jr’s MABA initiative has a chance to extend this leadership, if deployed correctly.

    MABA is in contrast with Trump and RFK Jr’s actions

    “We know the power of US biotech. It’s time to let it flourish – not tie it up in red tape, misalignment, and a process that gives the edge to foreign interests and large incumbents,” Kennedy’s tweet read.

    Indeed, slowing action by the US government has driven increased innovation elsewhere. Singapore has long been a food tech leader (and was the first to clear the sale of cultivated meat), but China has made a wave of strategic advancements and backed alternative proteins to strengthen its biotech leadership.

    That has grasped the attention of Republicans, who last year aired their concerns in a letter responding to the director of national intelligence’s annual threat assessment. “Put simply, we cannot allow China to control more of the world’s food supply than it already does. To cede American leadership in the global innovative protein market to foreign adversaries like China is to forfeit the food security of the United States and its allies,” they wrote.

    make american biotech accelerate
    Courtesy: Jose Luis Magana/AP

    It’s in line with RFK Jr’s comments to the House this week, where he pointed out how China is “putting huge amounts of money into this space, and it’s important that we do the same thing”.

    But money is precisely the problem. Food tech funding has been on the decline, thanks to geopolitical uncertainty, rising costs, Trump’s tariff wars, and the rise of AI. But it’s not just private investors – the US government itself is divesting from the sector.

    One of the myriad executive orders signed by Trump upon his return to office rescinded a 2022 action by former President Joe Biden, which sought to advance biotech and biomanufacturing by prioritising R&D funding and streamlining regulation for precision fermentation, cultivated meat, and other novel foods. It led the Department of Defense to invest over $60M in 34 companies, including a host of alternative protein players.

    So the president has shied away from biotech innovation – how will that dovetail with RFK Jr’s promise? There’s also another conflict to consider. The health secretary wants to make it easier for biotech companies to secure regulatory approval, but seven states have now banned cultivated meat, and many others are planning to do the same.

    rfk jr ultra processed foods
    Courtesy: Margo Martin

    RFK Jr has also railed against UPFs, a classification most alternative proteins fall under. The government is now planning to launch a “bold, edgy” campaign to warn Americans about the health impact of these foods. These products have drawn ire from across the aisle, as well as Kennedy’s nominee for surgeon general, Casey Means, despite nutritionists warning against a blanket rejection of all UPFs.

    It remains to be seen what the MABA programme really entails – and how it will sidestep the barriers created by its own proponents.

    The post Make American Biotech Accelerate: Is RFK Jr’s Latest Promise Good News for Food Tech? appeared first on Green Queen.

    This post was originally published on Green Queen.

  • violife cheddarton
    6 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Violife’s protein-packed Cheddar alternative, Petaluma’s plant-based dehydrated dog food, and the EU’s vegan labelling war.

    New products and launches

    Vegan cheese giant Violife has launched Supreme Cheddarton in the UK. It’s a Cheddar alternative with at least 30% less fat and over 9g of plant protein (a rarity for coconut-oil-based cheeses), and is available at all major supermarkets for £2.95 per 200g block.

    violife supreme cheddarton
    Courtesy: Violife

    British frozen vegan pizza startup One Planet Pizza has revamped its recipe to add a bigger sourdough base, hand-stretched cheese, and more toppings.

    Still in the UK, the ongoing heatwave has led to plant-based meat firm This witnessing a 21% hike in sales of its vegan burgers and sausages over the past two weeks.

    German ingredient producer Raps has introduced Compound Vegan Roast, a functional solution to enhance the flavour of plant-based roast meat analogues.

    plant based roast
    Courtesy: Raps

    Likewise, French plant-based ingredient supplier Roquette has expanded its Nutralys line with two new textured solutions from wheat and pea protein.

    Following its success in the Netherlands, discount retailer Lidl has launched blended burger and mince SKUs with 60% beef and 40% plants in Belgium.

    In the UK, meanwhile, Lidl has unveiled high-protein vegan pudding pots in chocolate, caramel and hazelnut flavours under its Vemondo brand. They’re priced at £1.29 per 200g pack, each of which contains 20g of protein.

    unlimeat bbang
    Courtesy: Unlimeat/Green Queen

    South Korean plant-based brand Unlimeat has launched two desserts in the US. The Oat Cream Buns and Hotteok will be sold under the new Bbang label.

    Speaking of the US, plant-based chicken maker Rebellyous Foods has expanded its offerings with Spicy Kickin’ Nuggets, Tenders and Kickin’ Popcorn, which are now being served in over 390 school districts.

    Californian vegan pet food firm Petaluma has introduced the Whole Food Mixer, a dehydrated dog food topper with organic kale, spinach, and antioxidant-rich fruits.

    petaluma whole food mixer
    Courtesy: Petaluma

    And Indian vegan startup Plant Yum has released a millet-based, protein-packed mango shake premix as part of a new suite of instant drink powders aimed at the health-forward consumer segment.

    Company and finance updates

    Greek functional dairy-free ice cream maker Plan(e)t Foods has scooped up €1.05M to fuel its product development and expand into other European countries.

    Univer Solutions Belgium has expanded the distribution deal between its Foodology division and ingredient giant Ingredion to introduce plant proteins, functional native starches, and a range of stevia sweeteners to the Benelux region.

    proeon foods
    Courtesy: Proeon

    Dutch startup Proeon Foods is scaling up the production of its mung and peanut protein isolates in Pune, India, through funding from Invest International and national government agencies.

    Canada’s Burcon NutraScience Corporation, meanwhile, has signed a multi-year deal worth $6.8M to supply a leading provider of clean-label plant-based ingredients from its facility in Galesburg, Illinois. The first year is set to generate at least $1.4M in revenue for the manufacturer, which is set to increase every year.

    Swiss giant Nestlé will let go of 80 employees at its Krupka factory in Czechia, representing a fifth of the workforce. The move is in response to slowing demand for plant-based meat products in Europe.

    uk microbe hub
    Courtesy: Edinburgh Innovations

    The University of Edinburgh is leading the £14M state-backed Carbon-Loop Sustainable Biomanufacturing Hub, which aims to turn carbon-based waste into next-gen pharmaceuticals and cosmetics via microbial fermentation.

    Singaporean deep tech startup KosmodeHealth has shut its pilot plant for the production of its upcycled, high-protein W0W Noodle range, and shrunk its team by 80% as it is “trimming to grow”, its founder has announced.

    Belgian early-stage investor Biotope Ventures has announced the first close of €5M for its Biotope Ventures 2 fund, with an additional €4M set to be raised over the next 12 months to allow the fir to invest in up to 30 early-stage biotech startups.

    Research and policy developments

    The ‘veggie burger’ debate has cropped up again in the EU, with a group of ministers looking to introduce new rules to ban the use of meaty terms on plant-based products. It comes just months after the EU’s top court rejected a similar effort by France.

    Belgium has released its new food-based dietary guidelines, advising citizens to limit unprocessed red meat intake to 300g a week and promoting plant proteins, but there’s a lack of focus on dairy alternatives and sustainability-based recommendations.

    Researchers from South Korea have developed a scaffolding technology that can achieve precise marbling textures in cultivated meat. They used self-healing hydrogens that achieve robust, reversible bonding at a neutral pH.

    A report by tech forecasting firm GetFocus suggests that cultivated meat technologies are advancing faster than livestock farming, potentially accelerating the path to price parity.

    getfocus lab grown meat
    Courtesy: GetFocus

    Food awareness organisation ProVeg International has rolled out Future Plates, a catering guide to help large-scale event organisers offer plant-based meals to attendees.

    Events and awards

    Dutch cultivated pork startup Meatable is continuing its outreach efforts by participating in the Blue Earth Forum at the ongoing London Climate Action Week 2025 (June 21-29).

    On International Picnic Day, animal rights charity PETA unveiled a 23-metre-long vegan ham and butter sandwich at Place de la Bastille in partnership with La Vie, to symbolise the 23 million pigs killed for meat each year in France.

    peta jambon beurre
    Courtesy: Pam Méliee/PETA

    World Animal Protection, meanwhile, has launched the first Dine Vegan Nashville event. Running from June 22-28, it will promote vegan dining across the Music City via partnerships with local restaurants.

    In Hong Kong, animal welfare organisation Planet for All partnered with cruelty-free beauty pioneer Lush to promote Cage-Free Hong Kong, the city’s first welfare campaign for laying hens.

    In the US, organic plant milk brand Mooala‘s Simple Almond Milk has been named the Best Almond Milk in Good Housekeeping’s 2025 Snack Awards and Self Magazine’s 2025 Pantry Awards.

    cauldron ferm
    Courtesy: Cauldron

    The World Economic Forum has recognised Australian fermentation manufacturer Cauldron as a 2025 Technology Pioneer.

    Finally, ClimateCats Studios, the film studio run by the influencer duo Root the Future, has won the Best TV Series 2025 for its upcoming docuseries, Culturally Plant-Based, at the Milan Independent Awards.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Supreme Cheddarton, Vegan Dog Food & Nestlé Layoffs appeared first on Green Queen.

    This post was originally published on Green Queen.