Category: Alt Protein

  • lab grown meat halal
    4 Mins Read

    South Korea’s largest Muslim organisation has issued a fatwa recognising that cultivated meat can be Halal if it meets certain requirements, with one startup already pursuing the certification.

    Cultivated meat can be considered Halal and consumed by Muslims, provided they’re sourced and produced in accordance with Halal standards, according to the Korean Muslim Federation (KMF).

    The KMF’s Halal Committee recently issued the world’s second fatwa recognising cultivated meat as Halal, following a similar ruling by the Islamic Religious Council of Singapore last year.

    A fatwa is a non-binding legal opinion based on Sharia law, and is an important guideline for Muslims on matters not specifically defined in the Quran.

    Korean startup Simple Planet has been looking to obtain Halal certification for its cell-cultured ingredients, an effort that will now be accelerated thanks to the ruling.

    Simple Planet pursues Halal certification

    lab grown meat korea
    Courtesy: Simple Planet

    Simple Planet produces protein powders and unsaturated fatty acid pastes for cultivated meat products, and has established at least 13 different animal cell lines, including beef, pork, chicken, bluefin tuna, and lobster.

    Last month, it signed an MoU with the Halal Science Center at Chulalongkorn University in Thailand to integrate Halal Good Manufacturing Practices into biotech-powered food solutions, such as Simple Planet’s cell culture production system.

    The two entities will collaborate on Halal science and tech research via resource-sharing, joint academic programmes, and industry-led seminars. In addition, they will support student internships, faculty exchanges, and joint research initiatives to foster a cross-disciplinary approach to Halal certification.

    The startup developed an edible, serum-free culture medium using metabolites derived from probiotics, laying the groundwork for Halal adherence while potentially reducing production costs by 99.8%.

    “By developing cell-based ingredients that can be safely supplied without being affected by environmental factors and establishing a sustainable food production system, we aim to enhance accessibility to cell-based foods, contribute to food security, and help alleviate hunger worldwide,” said Simple Planet co-founder and CEO Dominic Jeong.

    The company has raised $7.5M from private investors and $8M in a government grant and is pursuing regulatory clearance in South Korea, which laid out a framework for the safety approval of these products last year. Working to make its products Halal-certified will open the company up to a bigger audience when it eventually gets to market.

    Halal certification clears a significant market barrier

    simple planet
    Courtesy: Simple Planet

    Halal diets refer to food consumption in accordance with Islamic law. When it comes to meat, this means animals must be slaughtered in a prescribed way, and certain types of meat and byproducts – including pork and blood products – are prohibited.

    According to the KMF’s fatwa, a thorough inspection of production facilities and processes is required for final Halal certification. But it’s still a significant development that paves the way for local cultivated meat producers to enter the Halal market and attract Muslim consumers. There are around 200,000 Muslims in South Korea today, and 40% of them live in Seoul, data from the KMF shows.

    Globally, Halal consumers represent a quarter of the population, and the halal meat market is estimated to grow by 7% annually to reach $1.6T by 2032.

    Cultivated meat producers understand the opportunity. A 44-company survey in 2023 revealed that complying with halal requirements was a priority for 87% of the firms. A lack of resources outlining how products can adhere to such religious certifications remain a significant entry barrier, the study added.

    The fatwas in Singapore and South Korea follow similar advice from scholars elsewhere. In 2023, three leading Shariah scholars in Saudi Arabia told cultivated chicken maker Good Meat that cultured meat can be considered halal. A year earlier, the Assembly of Muslim Jurists of America adjudged cultivated meat as provisionally permissible by default, provided Halal criteria are followed.

    “More than a billion people around the world adhere to halal food standards, so for cultivated meat to make the leap from novelty to the norm, it is crucial that there are viable pathways to achieve this certification,” Mirte Gosker, managing director of the Good Food Institute APAC, said last year.

    The post Korean Muslim Federation Issues Fatwa Ruling Cultivated Meat As Halal appeared first on Green Queen.

    This post was originally published on Green Queen.

  • simon newstead
    3 Mins Read

    In our interview series, we quiz future food investors about the solutions that excite them the most, their favourite climate-forward restaurant, and what they look for in successful founders.

    Simon Newstead is a Founding Partner at Better Bite Ventures.

    What future food technologies most excite you?

    There are many that we’re excited about, a couple of examples are fermentation including for example new types of sustainable ingredients, also interesting coating technologies that help extend the life of food and more.

    What are three future food verticals you are actively looking at for 2025?

    We’re open to anything that brings down emissions within our food system. If it has an impact on making a better food system, we are open to it. That includes reducing food waste, lowering emissions from fertilizer and working on blends that can lower the meat footprint in existing large channels and form factors.

    What do you consider the food tech sector’s greatest achievement in the past five years?

    During the past 5 years, the first cultivated meat was regulated and sold, and whilst there’s plenty of work to be done over the long term to bring the potential to the masses, it will go down as a major milestone and achievement.

    If you could wave a magic wand, how would you fix plant-based meat?

    The basics – price, texture, taste, plus cleaner labels and improved consumer awareness. That said, we see the offerings are improving, and also feel blends are a compelling solution to lower meat emissions in the short term as well.

    What’s the top trait you look for in a founder?

    Several: being open-minded, willing to take innovation risks and try something different, ability to learn (and track record of execution and learning), communicate and bring others along in the journey, build a team. There’s no one silver bullet – many things are important.

    The One That Got Away: What is the deal you wish you had gotten into, but didn’t?

    Perhaps getting involved even earlier. As an early-stage investor, there are companies that we might decide are a bit too far along their journey, but otherwise we might want to have engaged with them even earlier.

    What do you consider your most successful future food investment so far?

    We have several very promising portfolio companies, but as an early-stage investor just a little over three years into our journey, it’s too early to proclaim winners.

    What has been your most disappointing investment so far?

    We try to follow good decision epistemics and judge our investment calls by the quality of the process we ran through (criteria, analysis, projecting possible scenarios). When we do our future reviews each year, we’re trying to understand if we did a good job with those. I’d say on a meta level, we expanded into other areas of the food system including agri and looking back we could have done that a bit earlier to take advantage of opportunities there.

    What do people misunderstand/get wrong most about VC?

    That every VC is different in how they run, what their sweet spot is, and how they engage with startups. I’d encourage founders to ask and get to know what each VC they engage with is after, how they make decisions and run, etc.

    What is the most ‘future food’ thing you have eaten this month?

    Probably the shredded pulled shiitake mushroom filling from Fable Foods in Guzman y Gomez’s taco bowl – that was great! About to travel some more in the coming months, so look forward to adding more entries to the list soon!

    Where is your favourite climate-forward restaurant/dish/place to eat anywhere in the world?

    I haven’t tried yet some of the bioprinted or new fibre-spun whole-cut products (though my partner Michal has tried a bunch) – that would be fun to taste.

    What’s your ‘why’? What motivates you to do what you do?

    Personally, I’m driven by making a better food system for all – better for the people, for the animals, for the climate and for the planet. That’s why I got into impact investing and food projects many years ago. It’s a challenging but fun job, and getting to learn from and support all the founders innovating is the best part.

    The post 5 Minutes with A Future Food VC: Better Bite Ventures’s Simon Newstead appeared first on Green Queen.

    This post was originally published on Green Queen.

  • mcveggie canada
    4 Mins Read

    McDonald’s Canada is trialling the McVeggie, featuring a patty that ditches plant-based meat for vegetables.

    After the Beyond Burger failure in Canada, McDonald’s is banking on vegetables for its latest meat-free main.

    The Golden Arches is testing the McVeggie at 37 locations in British Columbia, Ontario and New Brunswick until April 14, gathering feedback from diners to inform a potential national launch.

    It comes six years after the fast-food chain introduced the P.L.T. (Plant, Lettuce, Tomato) sandwich in Canada, featuring a Beyond Burger. The patty was tested in September 2019, before a wider 12-week trial in early 2020 – but it failed to break through and was eventually discontinued.

    Now, McDonald’s is hoping that a vegetable-forward burger will capture consumers who don’t eat meat or are looking to cut back – two in five (39%) of Canadians say they’re eating less red meat, and another quarter would be willing to do so.

    McDonald’s ‘uniquely Canadian’ meat-free burger

    mcdonald's mcveggie burger
    Courtesy: McDonald’s Canada/Green Queen

    If you’ve ever been to a McDonald’s store in India, Brazil, Australia or New Zealand (among other places), you probably know that the McVeggie has been around for a long time.

    Each is distinctly unique to its local market, and the Canadian McVeggie is no different. The breaded, deep-fried patty includes a blend of vegetables like soybeans, carrots, green beans, zucchini, peas, broccoli and corn, mixed with seasonings and topped with lettuce and a mayo-style sauce.

    The latter contains eggs, so the McVeggie isn’t vegan – this was the case with the P.L.T. too, which came with mayo and cheese.

    The McVeggie is available in a spicy habanero variant, which swaps the mayo-based sauce for a creamy habanero spread currently used in the Spicy McCrispy burger (this also contains egg).

    “While our guests may have tried similar sandwiches at McDonald’s globally, our McVeggie is uniquely Canadian,” said Jeff Anderson, senior manager of culinary innovation at McDonald’s Canada. “We’re always looking for new opportunities to innovate and build on our menu, and the McVeggie will give even more guests the opportunity to enjoy that delicious McDonald’s flavour Canadians know and love.”

    McDonald’s Canada CMO Francesca Cardarelli added: “We know more people in Canada than ever before are looking for new flavours and for variety on our menus. Our goal is to continue to offer new and exciting choices to meet these needs. And the McVeggie does just that.”

    Can the McVeggie help McDonald’s attract meat reducers?

    mcplant canada
    Courtesy: McDonald’s Canada

    The launch of the McVeggie stemmed from McDonald’s internal research, which revealed that around 35% of Canadians have food limitations – whether due to an allergy or personal preference – and about half of the time, it’s these consumers who decide where the group they’re dining with go to eat.

    “The market is evolving and we’re listening to what guests are telling us,” Anderson told the Toronto Star. “So you’ll see this is a veggie-first patty. It’s one of the things we’re getting to learn. What we found from the McDonald’s consumer is that they might not be able to come to us for religious reasons or cultural reasons, and we’re looking at something that fits within that.”

    Cardarelli told The Canadian Press that the Beyond Meat burger “wasn’t quite what consumers are looking for”, echoing comments from McDonald’s US president Joe Erlinger last summer.

    The American executive had said the McPlant – as the Beyond Meat sandwich is known outside Canada – was “not successful” in the markets it was tested in, and that there were no plans on bringing it back. Experts, however, have called it an issue of “marketing malpractice”, rather than a lack of consumer demand.

    This can be evidenced in Europe, where the McPlant has shone. When it was launched in the UK and Ireland in 2022, it was so popular, that McDonald’s introduced a Double McPlant months later. Successful trials in Germany and the Netherlands also led to a nationwide rollout, with the latter adding four new vegan products in 2023 (including a McPlant variant).

    That said, meat alternatives are still low on the priority list for Canadians, 60% of whom don’t consume these products; though with more consumers looking to reduce red meat, and McDonald’s Canada receiving an F grade in a ranking of vegan-friendly restaurant chain menus, veggie burgers may be a shrewd move.

    “As this is our first test of the McVeggie, we’re using this opportunity to gather insights and guests’ feedback so we can continue delivering on our commitment to serving great tasting, quality food we know Canadians will love and enjoy,” said Cardarelli.

    The post McDonald’s New Meat-Free Burger in Canada Is All About the Veggies appeared first on Green Queen.

    This post was originally published on Green Queen.

  • chia seed milk
    5 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Benexia’s new chia seed milk, Violife’s campaign with Chrishell Stause, and Holy Carrot’s upcoming restaurant in London.

    New products and launches

    Chilean company Benexia has launched what it says is the first milk alternative made from whole chia seeds. Launched under its Seeds of Wellness brand, the Chia Milk is available at Costco and on Amazon in the US for $27.99 for a six-pack.

    chia milk
    Courtesy: Benexia

    Speaking of the US, Kate Farms‘s Kids Nutrition shakes are making their national retail debut at Target. The pea-milk-based products come in chocolate, strawberry, and vanilla flavours, and contain 27 vitamins and minerals.

    Alt-dairy giant Violife has launched a Creamy Confessions campaign to support the launch of its lentil-based Supreme Coffee Creamers, featuring celebrities like Chrishell Stause (Selling Sunset, The Traitors), Bozoma Saint John (The Real Housewives of Beverly Hills), Sasha Farber (Dancing with the Stars), and more.

    chrishell stause
    Courtesy: Violife

    The Plant Based Seafood Co. – known for its Mind Blown label – has launched two new brands. Hills Bay Classics focuses on crab cakes and a ‘seafood extender’, while Smash It is centred around health and GLP-1 support.

    Speaking of marine products, New Zealand-based Nutrition from Water has released Marine Whey Golden 35, a clean-label algae protein designed for bakery and dairy applications.

    vegan minerals
    Courtesy: Vegan Minerals

    Likewise, Los Angeles-based Vegan Minerals has introduced Calcea, a plant-based calcium ingredient sourced from red algae. Apart from the bioavailable calcium, it provides magnesium, over 70 essential trace minerals, and 16 amino acids, while offering superior absorption thanks to a natural honeycomb structure.

    France’s HappyVore has released a vegan ham with a Nutri-Score A rating, and a score of 84 out of 100 on nutrition product scanning app Yuka. A Saveur de l’Année (Taste of the Year) 2025 recipient, it contains 20g of protein per 100g from peas and beans and is available at Carrefour.

    the raging pig company
    Courtesy: The Raging Pig Company

    In Germany, The Raging Pig Company is leaning into the smash burger trend with a new plant-based patty for restaurants. It’s made from peas and mushrooms and is available via select foodservice distributors.

    In a bid to revitalise plant-based meat and seafood, Dutch family business Schouten Europe has rolled out Power Bites and Sea Bites as its latest product innovations.

    better nature tempeh
    Courtesy: Better Nature Tempeh

    Meanwhile, UK-based Better Nature has enhanced its tempeh recipe to boost the protein content from 19g to 22g per 100g serving, which is the same as three eggs, up to 400g of butter beans, or two-thirds of a chicken breast.

    Chinese vegan protein brand Starfield is showcasing its diverse range of products, including the Poki Salad Bar, vegan bacon strips, and dairy-free cheese at the 2025 International Food & Drink Event (IFE) in London.

    holy carrot london
    Courtesy: Holy Carrot

    And London-based vegan restaurant Holy Carrot is bringing its Michelin Guide-approved vegetable-forward concept to the East End with a new location in Old Spitalfields Market, which is set to open by the end of the year.

    Company and finance updates

    Solar Foods, the Finnish company known for its gas-based Solein protein, has signed two MoUs with international customers to supply 6,000 tonnes of the ingredient per year. Additionally, it has announced a factory investment plan that could be Europe’s largest emission reduction project.

    solein protein
    Courtesy: Solar Foods

    Finnish precision fermentation firm Onego Bio has completed the purchase of a 25.9-acre piece of land in Jefferson, Wisconsin for $777,000. Located at the Food and Beverage Innovation Campus, it will build a facility that will produce animal-free egg proteins equivalent to six million hens, and be operational in 2028.

    Germany’s Formo, a fellow precision fermentation player working on dairy and egg proteins, has received a €1M ($1.1M) bioeconomy grant from the Federal Ministry of Education and Research (BMBF), and partnered with Brain Biotech to advance strain development and bioprocess optimisation.

    formo frischhain
    Courtesy: Formo

    In Portugal, cultivated seafood maker Cell4Food has partnered with agrifood R&D specialist CoLab4Food to co-develop products and enhance their safety and nutritional values.

    Meanwhile, Swedish cultivated meat startup Cellevate has appointed biopharma veteran Christel Fenge at CTO to turbo-charge its effort to commercialise its Cellevat3d nanofibre cell culture solutions.

    meatable lab grown meat
    Courtesy: Meatable

    Another cultivated meat company, Meatable, has hired two more meat industry veterans. Former Tyson Foods executive Maiko van der Meer has joined as the director of commerce, and Cargill and McCormick alum will join Eugene Leong as its Asia head in May.

    AI protein discovery platform Shiru and plant biotech platform GreenLab have teamed up to commercialise novel food proteins for CPG applications using the latter’s corn expression system.

    Policy developments

    Peet’s Coffee has become the latest coffee chain to remove the surcharge on non-dairy milk, joining the likes of Starbucks, Dunkin’, Tim Hortons and others after campaigning from Sir Paul McCartney and charities like Peta.

    Californian alternative protein pioneer Eat Just and its cultivated meat subsidiary, Good Meat, has agreed to pay $4.4M as part of its legal settlement with bioreactor supplier ABEC.

    eat just facility
    Courtesy: Eat Just

    UK supermarket Morrisons has switched suppliers for its own-label coconut milk after a Peta Asia investigation exposed forced monkey labour in Thailand’s coconut industry. The product will now be sourced from Peta-verified Merit Food Products.

    EIT Food and Mars Petcare have selected BioscienZ and Cremer Sustainable Nutrition as the winners of their Fiber Valorisation for Pet Food Challenge. They will now develop proof-of-concept studies to drive sustainable ingredient innovations, with the potential to develop long-term collaborations.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Chia Seed Milk, Healthy Ham & Vegan Calcium appeared first on Green Queen.

    This post was originally published on Green Queen.

  • is virat kohli vegan
    6 Mins Read

    A nation known for its meat-free culture, India’s plant-based food market is on the “brink of transformation” as healthy eating and protein intake take centre stage.

    While many have spelt doom on the vegan food industry, its most populous nation is getting hungrier for plants.

    India’s plant-based sector grew by 18% in the last three years, reaching ₹300 crores ($36M) in 2024. While this is still in its infancy compared to the more developed markets in other countries, and makes up less than 0.1% of the domestic animal protein sector, it’s catching up fast.

    Over the next decade, vegan proteins in India are “set to be woven into everyday meals and snacks, attracting a wider audience beyond vegans”, according to a new report by market research firm Ipsos. By 2034, the market could be valued at ₹5,500 crores ($690M), an 18-fold increase.

    This is thanks to rampant urbanisation, rising disposable incomes, e-commerce growth, and greater health consciousness, built upon a culture rooted in meat-free eating and where awareness of lactose intolerance and dairy industry harms is more prominent.

    Still, several challenges persist, from the taste and price gap for plant proteins to cold supply chain issues and a lack of VC interest.

    “Most startups are bootstrapped,” noted Abhishek Sinha, co-founder of meat alternative startup GoodDot, which has raised $7M, mostly for its production infrastructure. “A lot more capital is required to drive the necessary education and awareness in this industry. Thus, we are utilising innovative and capital-efficient methods to drive awareness.”

    The industry, however, is rapidly evolving, driven by “innovation and strong interest from businesses, investors, and policymakers”, according to Praveer Srivastava, executive director of the Plant Based Foods Industry Association (PBFIA), which co-published the report. “India, with its deep-rooted traditions in plant-based diets, is uniquely positioned to lead this shift,” he said.

    Dairy the leading plant-based growth driver in India

    plant based milk india
    Courtesy: Ipsos

    Ipsos’s analysis found that leading plant-based dairy players posted over 20% growth in 2024, spearheading the sector’s growth. Plant-based protein and meat leaders experienced either single-digit hikes, or declines.

    Soy milk seems to be Indians’ favourite non-dairy alternative (with a 45% share), followed by almond milk (31%) and oat milk (12%) – the latter, however, is gaining traction quickly. However, 64% of almond milk drinkers find it ‘very good’, compared to 49% who say the same for soy milk, and 40% for oat milk.

    india plant based market
    Courtesy: Ipsos

    Plant-based milk has also been embraced by the hospitality industry, with most major coffee chains and scores of independent shops offering these products (usually at a charge). But they’re most popular for at-home, with retail making up 80% of the market. In fact, unlike Western countries, half of all plant-based milk is bought online in India.

    Further accentuating the dairy dominance, nearly half (49%) of Indian households are familiar with plant-based milk, and almost a quarter (23%) have tried it. In contrast, only 28% know about meat alternatives, and one in 10 have actually tried these proteins.

    “Of the households who have tried plant-based dairy, 10% of them have also purchased plant-based meat. This indicates that plant-based dairy is the strongest entry point into the consumer’s household,” the report states.

    Consumers show appetite for plants over animals

    oat milk india
    Courtesy: Kingdom & Sparrow/Alt Co

    Despite the above, only 7-8% of Indians drink plant-based milk every day, according to polling by Ipsos. Interest in these products is driven by health, with a third of consumer valuing their nutritional credentials, and 11% choosing them due to lactose intolerance. Only 9% pick them for their taste, highlighting the flavour gap companies need to fill.

    Additionally, 37% of consumers say milk alternatives are too expensive, and 35% can’t find it easily. This isn’t restricted to just dairy, though – about a third of Indians have the same problems with meat analogues. There’s also a feeling that these products aren’t needed, unless they tend to a health problem.

    But in an encouraging finding for the industry, more people want to increase their consumption of plant-based over animal proteins. In the next six to 12 months, 51% of Indians say they’re likely to drink more non-dairy milk, versus 41% who will increase their cow’s milk intake.

    Similarly, 43% want to eat more plant-based meat, a share that only reaches 36% for conventional meat. Moreover, two in five Indians (21%) are looking to cut back on animal meat, and 11% want to do the same for dairy, versus the 11% and 9% who want to reduce vegan meat and milk consumption, respectively.

    india vegan market
    Courtesy: Ipsos

    This has left India’s alternative protein ecosystem “on the brink of transformation”, complemented by more awareness around lactose intolerance (which 60% of Indians suffer from) and a concerted effort to eat more protein. Research suggests that 80% of the adult population in India is protein-deficient, although some argue there’s more than meets the eye.

    To capitalise on this shift, companies are prioritising protein-rich plant-based foods over meat analogues, expanding into the ambient category to drive growth in tier 1 and 2 cities and the export market, doubling down on product innovation for barista milk and localised ingredients, and offering clean-label products.

    Government support critical for vegan sector

    plant based meat india
    Courtesy: Greenest Foods

    Ipsos says India could become a leading export hub for plant protein concentrates, isolates, and alternatives. But government support is crucial here.

    The report recommends launching a National Plant Protein Mission to scale the sector through infrastructure development and investment incentives, and building a plant protein cluster to facilitate collaboration and speed up commercialisation.

    Policymakers must also level the playing field for plant proteins, which face “regulatory and tax-related disadvantages” – for example, plant-based foods have a much higher VAT (18%) than animal proteins (5%), while terms like ‘milk’ and even ‘mylk’ are barred from vegan product labels.

    Plus, the industry would benefit from a dedicated policy framework for plant-based foods, under the Ministry of Food Processing Industries. These products should further be integrated into the Priority Sector Lending guidelines to enable easier credit access for startups and manufacturers.

    Speaking of whom, industry players need to ramp up collaborations with restaurants, caterers, and airlines; improve their pricing and explore smaller pack sizes; double down on health messaging; and offer promotions on vegetarian-focused festivals like Navratri and Shravan.

    “The burgeoning interest in health and wellness, coupled with increasing awareness of lactose intolerance and protein deficiency, further fuels the demand for plant-based alternatives,” said Deepak H, India head at Ipsos Strategy3. “By fostering innovation, ensuring affordability, and promoting greater awareness, India can unlock the full potential of its plant-based foods sector.”

    The post In the World’s Most Populous Country, Health is Putting Plants on the Plate appeared first on Green Queen.

    This post was originally published on Green Queen.

  • juicy marbles pork
    4 Mins Read

    Slovenian whole-cut meat analogue maker Juicy Marbles has released Pork-ish, the second product in its Meaty Meat lineup, its cheapest offering ever.

    Building on its new Meaty Meat range, Juicy Marbles has released a whole-cut pork analogue that boasts a Nutri-Score A rating and high protein and fibre content.

    Available on the company’s website, it’s said to be the “first whole cut of pork in the plant-based category”, and is a follow-up to Lamb-ish, which was launched last month as the first offering in the Meaty Meat lineup. They are precursors to the brand’s retail launch in the US.

    Both products are 26% cheaper than Juicy Marbles’s most accessible cut of plant-based meat yet, priced at $10 per 180g pack. While the whole-cut aspect would speak to consumers looking for better-tasting meat alternatives, it’s also keying into demand for more nutritious products, with 36g of protein per serving.

    ‘Deliberately ambiguous’ product to take on tofu

    juicy marbles meaty meat
    Courtesy: Juicy Marbles

    Founded in 2019 by Luka Sinček, Maj Hrovat, Tilen Travnik and Vladimir Mićković, Juicy Marbles began with whole-cut beef steaks made using patent-pending ‘reverse grinder’ tech that mimics the muscle texture and marbling of conventional steak.

    It layers plant protein fibres on top of each other to replicate animal tissue, helped by deposits of hardened sunflower oil. The effort aims to solve two of plant-based meat’s biggest pain points: taste and texture. A recent survey saw meat-eaters describe vegan alternatives as juicy 62% less often than conventional meat, while only 30% like the average meat-free product.

    Notably, that research did not include whole cuts like the ones offered by Juicy Marbles. With the Meaty Meat range, it is hoping to build on the hype created by its initial products (such as a whole-cut lion, a thick-cut filet, and bone-in ribs).

    The range is positioned as a “new kind of kitchen staple” to rival tofu as a go-to option for home cooks. The company suggests that, like tofu, the products have a “deliberately ambiguous shape”. The Meaty Meat lineup can be sliced, chunked, shredded or cooked whole to add juiciness and up to 2.5 times more protein than tofu to any dish.

    “Mimicking real cuts too closely can limit their perceived versatility in the kitchen. That’s why we went deliberately ambiguous with Meaty Meat’s shape. We wanted to give our customers more freedom while shifting the perception of plant-based whole cuts in general,” said Sinček.

    “By focusing only on what people love most about Marbles: meaty texture and flavour, and nothing else – we hope we can give people permission to experiment with whole cuts in all kinds of recipes.”

    Juicy Marbles looks for a cleaner label

    vegan pork
    Courtesy: Juicy Marbles

    The new range is also reflective of Juicy Marbles’s commitment to shifting its portfolio to a cleaner-label recipe, called Marble 3.0.

    Pork-ish has a base of water and soy protein, natural flavours, and sunflower oil, with small amounts of pea protein isolate, red beet juice, yeast extract, salt, apple extract, and vitamins and minerals. It has a complete amino acid profile, 11g of fibre (nearly 40% of the daily recommended value) per slab, and is fortified with iron, zinc, selenium, and B vitamins.

    “We’ve always been frustrated by how light plant-based ‘alternatives’ can be on essential nutrients, like protein, iron, and B12. Beyond taste and texture, people want nutritionally sensible food that helps them reach their daily nutrition goals and that they can cook for their families with confidence,” said Maj Hrovat, who is the R&D chief.

    “If we want plant-based meats to be a viable alternative, they have to get close to matching the nutritional profile of meat – with a sensible ingredients list. Marble 3.0 is our cleanest, most nutritious recipe yet, and will be our standard going forward.”

    According to the company, the Lamb-ish product was sold out in 24 hours in the US, and the newest innovation is “quickly flying off the shelves”. It now plans a retail release in the EU and the UK too, alongside a supermarket rollout stateside.

    Juicy Marbles is one of several companies working on whole-cut meat analogues, which experts say offer a more attractive gateway into plant-based eating for omnivores. These firms include Chunk Foods, Prime Roots, Redefine MeatProject EadenMeati Foods, and Planted.

    The post ‘Rivalling Tofu’? Plant-Based Innovator Juicy Marbles Rolls Out Whole-Cut Pork with Nutri-Score A appeared first on Green Queen.

    This post was originally published on Green Queen.

  • martin davalos
    4 Mins Read

    In our interview series, we quiz future food investors about the solutions that excite them the most, their favourite climate-forward restaurant, and what they look for in successful founders.

    Martin Davalos is a Partner and Head of Food Tech at McWin Capital Partners.

    What future food technologies most excite you?

    Precision fermentation, AI-driven food tech, and sustainable packaging solutions. Precision fermentation, in particular, has the potential to revolutionise the production of alternative proteins and other food ingredients by making them more efficient and scalable.

    Additionally, gene editing for crops is gaining traction as the market seeks improved crop resilience, yield, and nutrition while reducing environmental impact.

    What are the future food verticals you are actively looking at for 2025?

    For 2025, I am actively looking at the following four future food verticals:

    1. Alternative fats and oils: Fats and oils have seen substantial inflation in the last year. I think that long-term demand growth will run up against decreasingly predictable crop yields and other environmental challenges, adding to the inflationary pressure on this category. Additionally, Robert F Kennedy Jr has specifically designated seed oils as a category that he intends to attack.
    2. Gene editing for crops: Gene editing for crops is gaining traction as the market seeks improved crop resilience, yield, and nutrition while reducing environmental impact.
    3. Food as Medicine: I remain optimistic about this trend, and our investment in Nuritas may cover part of it. We see more value here and possibly an opportunity in functional drinks. There’s potential for hyper-personalisation, particularly with AI-powered recommendations. However, this area may face low barriers to defensibility.
    4. Precision spraying: It seems like startups have understood they need to propose actionable solutions to retain customers. Reducing and regulating the use of pesticides are major pillars of RFK Jr’s plan for the FDA. We think precision spraying companies are well positioned to benefit from the advances in AI and machine vision over the past couple of years, and can offer meaningful cost savings to customers.

    What do you consider the food tech sector’s greatest achievement in the past five years?

    The greatest achievement in the food tech sector over the past five years has been the commercialisation of cultivated meat and precision fermentation products. Companies like Upside Foods and The Every Company have made significant strides in bringing lab-grown meat and animal-free egg proteins to market, which are monumental steps towards a more sustainable food system.

    If you could wave a magic wand, how would you fix plant-based meat?

    I would focus on improving the taste and texture of plant-based meat to make it indistinguishable from conventional meat. Additionally, I would work on reducing the cost of production to make plant-based meat more accessible to a broader audience.

    What’s the top trait you look for in a founder?

    The top trait I look for in a founder is resilience. Building a startup is incredibly challenging, and the ability to persevere through setbacks and adapt to changing circumstances is crucial for success.

    The One That Got Away: What is the deal you wish you had gotten into, but didn’t?

    It involves a company that has made significant strides in precision spraying technology. Their innovative approach leverages AI and machine vision to offer meaningful cost savings to customers, while also aligning with broader goals of reducing and regulating pesticide use.

    What do you consider your most successful future food investment so far?

    CookUnity. They have revolutionised the meal delivery space by connecting talented chefs with consumers, creating an elevated at-home dining experience. Their growth and market penetration have been impressive. Most recently, they have announced their upcoming launch in Toronto for the next quarter.

    What has been your most disappointing investment so far?

    It’s a company that did not meet its growth projections and struggled with market adoption. Despite the initial promise, the company faced significant challenges that hindered its success.

    What do people misunderstand/get wrong most about VC?

    One common misunderstanding is that securing funding guarantees success in itself. While funding is crucial, other factors are equally important, such as building a sustainable business model, a solid team, and a compelling value proposition.

    What is the most ‘future food’ thing you have eaten this month?

    A dish made with precision-fermented egg protein from The Every Company. It was fascinating to see how closely it mimicked the taste and texture of traditional eggs.

    Where is your favourite climate-forward restaurant/dish/place to eat anywhere in the world?

    Pink Mamma, one of the Big Mamma Group restaurants in Paris. They focus on using locally sourced, sustainable ingredients to create delicious and innovative dishes.

    What’s your ‘why’? What motivates you to do what you do?

    My motivation comes from the desire to create a more sustainable and equitable food system. I believe that through innovation and investment in food tech, we can address some of the most pressing challenges facing our planet and improve the health and well-being of people around the world.

    The post 5 Minutes with A Future Food VC: McWin Capital Partners’s Martin Davalos appeared first on Green Queen.

    This post was originally published on Green Queen.

  • supermarket emissions
    5 Mins Read

    None of the world’s 20 largest retailers have set methane reduction targets, despite meat and dairy making up a third of their emissions, a new analysis has found.

    According to a new report focused on methane emissions, the world’s biggest supermarkets are failing us on climate action, with the situation particularly bad in the US.

    None of the top 20 retailers – from Lidl, Rewe Group and Tesco in Europe to Walmart, Kroger and Costco in the US – report how much methane they produce, or have targets to reduce their emissions of the harmful gas.

    Methane is 86 times more potent than CO2 over a 20-year period, and is the primary contributor to the formation of ground-level ozone, a greenhouse gas linked to a million premature deaths every year. Agriculture is the main source of human-caused methane emissions, with livestock farming responsible for the majority of this share.

    livestock methane emissions
    Graphic by Green Queen

    Meat and dairy also make up a third of retailers’ emissions, though in an assessment of their methane contributions across 18 indicators, the Changing Markets Foundation and Mighty Earth found that only one of these supermarkets – Tesco – scored higher than half of the points available (51 out of 100). In fact, the average score was just 20.

    “Methane emissions are a major blindspot of supermarkets. Our scorecard reveals a complete lack of action, with the most powerful players in the food supply chains completely ignoring their government’s commitments to cut methane emissions by 30% by 2030. This must change urgently,” said Maddy Haughton-Boakes, senior campaigner at the Changing Markets Foundation.

    “Some retailers acknowledge the problem and have taken small steps, but none are treating it with the urgency it demands – there are no real leaders here,” she added.

    Retailer net-zero commitments ’empty words’

    methane action tracker
    Courtesy: Changing Markets Foundation/Mighty Earth

    The Methane Action Tracker report assessed each retailer’s climate action based on five broad categories: acknowledgement of methane and livestock farming on climate change, emissions reporting, reduction targets, food waste and landfill, and transition to alternative proteins.

    Its authors noted that Scope 3 emissions (from across the supply chain) make up 93% of retailers’ emissions, and half of this share comes from meat and dairy. However, the focus is often on Scope 1 and 2 emissions instead – only six of the 20 retailers report on their Scope 3 impact, led by Ahold Delhaize’s goal to cut these emissions by 37% by 2030.

    And while nine of these supermarket groups have net-zero commitments for 2050, these are just “empty words when meat and dairy emissions remain a blindspot”, the report states.

    Broadly, there’s a large gap between European and American retailers, with the latter consistently lagging behind the former on all fronts. While Albertsons (US) and Mercadona (Spain) failed to score a single point, all five US retailers ranked in the bottom seven, with Kroger’s 9.5 score being the highest.

    While 11 of the supermarkets acknowledged that livestock emissions significantly drive climate change, and many suggest that increasing plant-based sales could help, they “typically fail to implement specific, measurable actions to address their role in the problem”.

    The retail sector also accounts for 12% of global food waste, and their influence on consumer behaviour means their role is “likely much greater”, according to the authors. Efforts to cut food waste are ongoing in places like the UK, the EU, and the US – yet several retailers scored zero on their food waste reduction policies, including Rewe Group, Migros, Edeka, Intermarche, and Costco.

    That said, food waste is the area where retailers are performing best, with Carrefour, Leclerc and Tesco scoring full points on this specific metric. “This is often an area retailers hold up to illustrate their commitment to sustainability. However, in terms of methane emissions, it only accounts for a small piece of the puzzle,” the report reads.

    Plant-based ‘protein split’ targets crucial

    supermarkets and climate change
    Courtesy: Changing Markets Foundation/Mighty Earth

    Experts have found that shifting sales in favour of plant-based proteins can have a massive impact on retail emissions, given the outsized methane and climate impact of meat and dairy. This has led some European retailers – like Lidl, Rewe Group and Ahold Delhaize – to set ‘protein split’ targets in favour of plant-based products. Others (including Tesco, Asda and Carrefour) have pledged to increase vegan sales.

    Thanks to Lidl’s exploits in the protein transition – apart from the protein split target, it has expanded its private-label offerings of meat and dairy alternatives, and put them at price parity with animal proteins in some markets – parent company Schwarz Group scored the highest on the analysis’s plant-based protein category (12.5 out of 15).

    However, others didn’t do as well. Costco, Kroger, Edeka and Migros are among those who acknowledge that plant-based products can reduce emissions while still having no targets for increasing their sales.

    supermarkets plant protein transition
    Courtesy: Madre Brava

    “Food retailers are ignoring the methane problem hidden in the meat and dairy aisles and risk losing consumer trust,” warned Gemma Hoskins, global methane lead at Mighty Earth. “Retailers are uniquely positioned to urgently drive down agricultural methane emissions in their supply chains. That starts with being honest about the impact of the products they sell and working harder and faster to reduce that impact.”

    The report suggests that supermarket groups must develop plans to report and slash methane emissions from meat and dairy, set a collective net-zero target for 2040 or earlier, invest in alternative proteins to increase product offering and reach price parity, and aim to make at least 60% of their protein sales plant-based by the end of the decade.

    “Cutting methane this decade is our emergency brake on runaway global heating, yet retailers are barely pressing it,” said Haughton-Boakes. “The companies that dominate our food system must step up now and take real action to slash their methane emissions.”

    The post No Supermarket Has A Methane Plan, But US Retailers Are the Worst Climate Offenders appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 5 Mins Read

    Marin Vandamme, a fellow at the School for Moral Ambition in Amsterdam, argues why the EU’s food strategy must emphasise protein diversification.

    Let me take you to a familiar scene: a family dinner where everything is going smoothly – until the conversation turns to food. Someone makes an offhand comment about eating less meat, and suddenly, the table splits in two.

    One side passionately argues that meat consumption is destroying the planet, while the other insists that any attempt to change traditional diets is an attack on personal freedom. Voices rise, forks pause mid-air, and an otherwise pleasant evening turns into a heated debate. Meanwhile, most people at the table are left awkwardly eating in silence, unsure of where to place themselves in an argument that feels like it has no middle ground.

    Unfortunately, this dynamic is not unique to family gatherings. It plays out on a larger scale in political institutions, the media, and public discourse. The debate around how we produce and consume protein has become deeply polarised, leaving us stuck in a cycle of confrontation rather than progress. Yet, finding common ground is crucial, because the production and consumption of proteins impacts Europe’s food security, climate resilience, public health and, most importantly, farmers.

    On the one hand, our over-reliance on imported feed puts our self-sufficiency at risk – 85% of the EU’s high-protein feed comes from just two countries. Our meat consumption exceeds WHO recommendations, with dire consequences for public health. Meanwhile, livestock farming contributes to 70% of agricultural emissions, and it is a major driver of biodiversity loss and pollution.

    Yet, the other side of the coin is just as real: the animal farming industry employs four million people across Europe, provides crucial incomes for farmers, and plays an essential role in maintaining rural landscapes. Animal husbandry is also a core part of many farmer’s practices, like rotation systems, and provides opportunities for regions not suited for growing crops. Moreover, the consumption of animal proteins is deeply cultural, and embedded in national cuisines and traditions.

    This is a complex issue. Nevertheless, instead of tackling it with the nuance it requires, we have collectively failed to find solutions. The debate has become polarised between two extremes: either we can only eat salads, or we eat meat every day all the time. For too many of us, this false duality defines our position in this debate.

    The path forward: embracing protein diversification

    eu protein strategy
    Graphic by Green Queen

    Neither of these two options is satisfactory and that is why we need protein diversification: a balanced approach that recognises that we can’t hide behind the status quo and that we need to find effective solutions that work for all and leave no one behind.

    Protein diversification means shifting towards a mix of plant, animal, and novel proteins in a sustainable, resilient, and healthy approach. There is no silver bullet; we need rather a menu of options that ensures adapted solutions are put in place for all stakeholders. 

    This is the case we made in our just-published position paper co-signed by over 90 organisations spanning the entire value chain – an unlikely coalition of meat processors and vegan farmers, agro-ecologists and precision fermentation companies, smallholder farmers and industrial players, health experts, consumer advocates, and environmental groups. This diversity underscores the power of protein diversification: it allows us to rise above polarisation and forge pragmatic solutions.

    Our paper called on the European Commission to make protein diversification a priority of its mandate. We showcase the farmers already embracing it, demonstrating that this is not a theoretical vision but that this can be a win-win situation that benefits farmers and rural areas, competitiveness and food security, the environment and animal welfare, and our health.

    The EU vision on proteins: a small step in the right direction

    eu plant protein strategy
    Courtesy: European Parliament

    The newly released EU Vision for Food and Agriculture includes encouraging signals. It explicitly acknowledges that we need to rethink both how proteins are produced and consumed in Europe and commits to developing a comprehensive plan to create a more self-sufficient and sustainable protein system.

    This is an important opening to continue advocating for protein diversification. Moreover, the explicit mention of consumption, an issue that is too often ignored, opens the door to engage on a broad range of policies from production to consumption.

    Other positive elements include strengthening farmers’ positions in the value chain, supporting their transition to sustainable practices, and reinforcing the European Food Safety Authority, which is crucial for the approval of novel proteins. The Vision also highlights circularity, bioeconomy, and the revalorisation of waste streams, all of which can contribute to a more sustainable protein landscape creating major benefits for farmers.

    However, the vision falls short in key areas. It is less ambitious than the outcomes of the Strategic Dialogue, most notably in failing to propose a plant-based action plan or even mentioning legumes and pulses. The focus remains heavily on sustainable livestock, relying on technological fixes rather than aligning production with regional environmental capacities. Additionally, it lacks a clear direction of travel; commitments remain vague, often lacking clear timelines or implementation strategies.

    What needs to happen next?

    eit food protein diversification think tank
    Courtesy: EIT Food

    The vision may not be as transformative as many had hoped, but it leaves space for action. To ensure protein diversification happens and delivers benefits to all, it is critical to continue the collective effort that has been started.

    We will continue to support stakeholders from across the food system to join forces with each other and with the commission to ensure the comprehensive plan on proteins and the CAP reform support protein diversification and deliver benefits for all.

    Beyond that, members of the European Parliament must urgently build on the established base of support for protein diversification to receive the needed support in the relevant committees. Finally, Member States must elevate the topic of protein diversification as a strategic priority by developing national protein plans, sharing best practices and uniting on the topic in the Council.

    We have momentum. The time to act is now – for the sake of peaceful family dinners, but mostly for the sake of all in the food system. We need to rise above polarisation, build ambitious coalitions, and commit to a protein landscape that is competitive, resilient, healthy, sustainable and that ensures farmers and rural areas thrive.

    The post Beyond Polarisation: Why the EU Must Prioritise Protein Diversification appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based meat brands
    5 Mins Read

    Meat-eaters find most plant-based alternatives inferior to animal protein in taste and texture, but some industry-leading products show how to bridge the gap.

    Vegan meat alternatives have a taste and texture problem, and it is what’s keeping omnivores and flexitarians away, according to sensory testing by Nectar, a non-profit initiative focused on accelerating alternative protein transition through taste.

    In its second annual Taste of the Industry report, the organisation conducted a blind test of 144 plant-based analogues with over 2,600 meat-eaters. Only 30% of participants liked the average meat-free product, compared to the 68% who liked conventional meat. Across all 14 categories, 46% said they ‘liked’ or ‘liked very much’ the leading vegan products.

    best meat alternatives
    Courtesy: Nectar

    Off-flavours, a weird aftertaste, mushiness, and off-colours were some of the biggest weaknesses identified in the tested products. On the plus side, 20 of the plant-based leaders were rated the same or better than their animal-derived counterparts by at least half the taste-testers, providing an R&D roadmap for the rest of the industry.

    Investment in R&D offers strong returns – Nectar’s research found that the leading products in each category capture a 28% market share, versus just 18% for other offerings. In fact, for every 5% increase in the share of consumers rating plant-based meat as the same or better than conventional meat, sales of the former grew by $1.5M.

    Plant-based burgers, nuggets and fillets most appealing to meat-eaters

    best vegan meat
    Courtesy: Nectar

    The analysis revealed that meat-eaters tend to find vegan burgers, nuggets and meatballs more appealing than bacon or hot dog analogues – the better-performing categories have five to 15 times higher market penetration.

    “These leader products are outperforming average products primarily in flavour,” says Nectar director Caroline Cotto. “Also, plant-based chicken as a category is winning in R&D over pork and beef, with no chicken products showing a big gap in liking between the average plant-based product and the leader product.”

    “Our research shows that the biggest opportunity for plant-based products to catch up to their animal counterparts is on texture. For some categories, like nuggets, burgers, turkey, etc, mimicking texture is significantly easier than for other categories, like bacon, bratwurst, and whole-cut steak,” she says.

    “The balance of fattiness and chewiness in bacon, the snap of a bratwurst casing, and the tender but firm chew of whole-cut steak are all textural elements that require further R&D if plant-based products want to meet omnivore consumers’ expectations in these categories,” adds Cotto.

    best meat substitutes
    Courtesy: Nectar

    While the analysis didn’t look at chopped steak products like the ones offered by Beyond Meat (and recently Impossible Foods), for whole cuts, reducing the off-flavour and aftertaste, mushy texture, and dryness and toughness are the biggest opportunities.

    At the same time, the research suggested that people prefer unbreaded chicken fillets over strips or chunks. “One of the biggest R&D opportunities across all categories was juiciness [or] tenderness,” explains Cotto. “That played out in this category clearly where perhaps the smaller pieces have more problems retaining their moisture.” FIllets were rated as juicy or tender about 1.5 times more.

    Further, strips and chunks were found to have weird aftertastes or off-flavours more frequently than fillets, which Cotto says could be because Nectar tested some of the lower-performing brands instead of industry leaders here.

    The best plant-based meat brands, according to meat-eaters

    vegan meat awards
    Courtesy: Nectar

    Nectar is also launching the Tasty Awards to celebrate innovation in the category, with the winners announced at a ceremony in San Francisco today. They honour brands that were found to be the most-liked in its tests, with products that over half of omnivores say taste the same or better than animal protein.

    A total of 13 companies won an award across the categories, with Impossible Foods the biggest winner (with wins in six categories). Brands seem to be performing the best with burgers and unbreaded chicken fillets, categories where five companies won an award each.

    This includes Heura, Meati Foods, and Swap – a sign that consumers are perhaps more inclined towards ‘clean’ labels and short ingredient lists. However, Cotto clarifies that the actual base ingredients don’t have a large impact on purchase intent.

    “Our research found that coconut oil had the best consumer perception, over seed oils like canola or sunflower, but relatively no impact on taste,” she explains. “Mushrooms and mycelium were conceptually appealing ingredients to consumers, leading to a positive change in purchase intent, but products with these ingredients actually had lower overall liking ratings.”

    nectar taste of the industry
    Courtesy: Nectar

    Cotto suggests that “taste parity is on the horizon”, but “no plant-based products in this year’s study” achieved parity with or outperformed an animal product. She reiterates that texture innovation is the most important lever for plant-based leaders to catch up with animal proteins.

    “Plant-based products were described as juicy 62% less often than the animal, leading to decreases in liking of 1.1 points – increasing tenderness and reducing mushiness are meaningful secondary priorities,” she says.

    Meat-free offerings were found to be savoury 35% less often and have a weird aftertaste or off-flavour five to six times more often than animal proteins. “These differences were associated with a 1.5- to two-point liking gap between animal and plant-based products,” says Cotto, noting that flavour is the “biggest opportunity for plant-based as a whole to improve”.

    “We think it’s important for the industry to raise the standard of the average plant-based product because the average product was generally disliked,” she says.

    The post Taste Still A Barrier for Plant-Based Meat, But Top Brands Show the Way Forward appeared first on Green Queen.

    This post was originally published on Green Queen.

  • baileys oat milk
    7 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Diageo’s newest non-dairy Baileys, Beyond Meat’s mycelium steak, and Minor Figures’s ‘Hyper’ oat milk.

    New products and launches

    Beverage giant Diageo has released two non-dairy versions of its popular cream liqueur Baileys. Made with oat milk, they’re available across the US in Coffee Toffee and Cookies & Creamy flavours for $24.99 per 700ml bottle.

    vegan baileys
    Courtesy: Diageo

    Also in the US, Malk Organics, known for its clean-label milk alternatives, has introduced organic coconut and soy milks, which will be available for $6.99 and $5.99 per 28oz bottle at Whole Foods Market and Sprouts Farmers Market.

    Elmhurst 1925 is getting in on the clean-label alt-milk action too, rolling out a suite of unsweetened options – from plain and vanilla pistachio to coconut barista and vanilla cashew – as well as a barista cashew milk. They will retail for $7.99-8.99 per pack starting June, and were debuted at Natural Products Expo West in Anaheim, California last week.

    To celebrate its 15th anniversary, plant-based dairy leader Califia Farms has introduced a limited-edition Birthday Cake almond creamer, retailing at Kroger, Wegmans and Wakefern for $5.79. This is in addition to its new pistachio-almond creamer, organic cashew milk, and espresso-blend cold brew (available for $5.49-6.99 at various supermarkets).

    califia farms creamer
    Courtesy: Califia Farms

    US ice-cream giant Häagen-Dazs has released the new non-dairy sorbets: Summer Blueberry & Lemon, Passion Fruit & Sweet Pear, and Sweet Lemon Coconut. They’re available nationwide for $6.99 per pint.

    At the trade show, British oat milk brand Minor Figures also unveiled the newest additions to its US lineup: mocha and cinnamon oat lattes, and a functional Hyper Oat SKU, due to be launched in 2026. It has also reintroduced its barista lite edition with 33% fewer calories, which is rolling out this month.

    Meanwhile, plant-based leader Beyond Meat showcased its upcoming whole-cut steak at the event. While it didn’t confirm if this was the mycelium-based product it teased last year, the brand promised it “mirrors the texture, flavour, and experience of a premium USDA steak fillet”.

    beyond meat mycelium steak
    Courtesy: Beyond Meat

    South Korean meat-free brand Unlimeat debuted its new bowl SKUs, with the range comprising Galbi & Kimchi Rice, Bulgogi Japchae, and Gochujang Bibimbap.

    In yet another Expo West launch, plant protein maker Beleaf introduced a shelf-stable Soybean Beef Slice (which can last up to 18 months), alongside vegan bacon, mini drumsticks, and shrimp.

    In the UK, The Coconut Collab has rolled out a strawberry-flavoured protein yoghurt made with a base of coconuts and almonds. Available at Tesco and (shortly) Ocado, each £1.60 single-serve pot contains 9g of plant protein.

    oatly taste test
    Courtesy: Oatly

    Oat milk giant Oatly has kickstarted its latest marketing drive, which will see the company dole out 20,000 free coffees with its barista milk. It comes after blind taste tests found that four times as many Brits prefer oat milk in their coffee than currently purchase it.

    Speaking of brand promotions, Impossible Foods has launched its Bloody Delicious campaign in Australia, partnering with TV personality and TikTok chef Iain ‘Huey’ Hewitson to challenge locals to distinguish between its burger and beef in a blind taste test.

    Meanwhile, Australian cultured meat maker Vow has debuted its Forged Gras product at Two Men Bagel House in Singapore, with the cultivated foie gras appearing in several limited-edition menu items.

    And as part of its blended meat move, fellow Aussie startup Fable Foods has partnered with catering giant Aramark and William White Meats in the UK to create a 65-35 Beef and Shiitake Mushroom burger.

    Company and finance developments

    Polish vegan restaurant chain Krowarzywa – once the largest plant-based group in the country – is shutting down its last location at the end of the month, citing financial difficulties.

    lab grown seafood
    Courtesy: Shlomi Arbiv

    Umami Bioworks is continuing the global expansion of its cultivated seafood operations, establishing a hub in Wageningen in the Netherlands. This is its second office in Europe, following its move into the UK last October.

    Swedish cultivated meat player Re:meat has closed an oversubscribed €1M investment round to open a new facility it calls Re:meatery.

    British tempeh brand Tiba Tempeh has raised £1.1M ($1.4M) in a funding round led by Maven Capital Partners, after its retail sales jumped by 736% in 2024, making it the fastest-growing meat-free brand in the UK.

    tiba tempeh
    Courtesy: Tiba Tempeh

    Canadian vegan fast-food chain Odd Burger saw revenue grow by 6% from Q3 to Q4 2024 (though it was flat compared to Q4 2023), while losses plunged by 80% in the last three months of 2024. It ascribed the performance to the expansion of its franchise model and CPG business.

    Californian biomanufacturing startup Pow.Bio has opened a 25,000 sq ft demo facility with bench- and pilot-scale continuous fermentation capacities in Alameda. The FDA-approved plant will help precision fermentation startups transition from gram-scale experiments to production in the hundreds of kgs.

    Through its Prairies Economic Development Canada department, the Canadian government has invested C$1M to support the Cellular Agriculture Prairies Ecosystem project led by New Harvest Canada. It will be matched by contributions from regional partners, bringing total investment to C$2.4M over three years.

    second cup non dairy milk
    Courtesy: Second Cup

    Also in Canada, coffee chain Second Cup has scrapped the non-dairy surcharge, meaning all its plant-based milks are available as a free swap. It comes shortly after similar announcements from Tim Hortons and Dunkin’.

    Los Angeles coffee chain Go Get Em Tiger has partnered with Elmhurst 1925 to make its barista oat milk the exclusive oat option across all eight locations, in what is positioned as a transition to seed-oil-free milks.

    Research, policy and awards

    The Good Food Institute, a think tank focused on future foods, has introduced an interactive Alternative Protein Career Pathways web tool to provide career guidance for people interested in the sector.

    alternative protein careers
    Courtesy: GFI

    The government of India has launched a call for biomanufacturing grant proposals for researchers working on smart proteins. Applications are open until March 25.

    In the UK, the University of Oxford is working with several other institutes to help design food policies that promote net-zero targets and address public health challenges. The Thriving Food Futures project will run for five years, and has been set up with a £6M grant from UK Research and Innovation and the National Institute for Health and Care Research.

    plant fwd
    Courtesy: Plant FWD

    Alternative protein trade conference Plant FWD is returning to Amsterdam next month (April 8-9), convening over 1,000 industry professionals, investors, and policymakers. The event will include new product demos, a preview of the Eat-Lancet Dietary Guidelines 2.0, and pitches from 10 startups.

    The annual What’s Trending in Nutrition survey by Pollock Communications and Today’s Dietitian has named gut health and plant-based eating among the top trends that will shape consumer choices this year. However, myths about the protein content of plant-based food persist.

    plant protein survey
    Courtesy: Morning Consult/PCRM

    Aligning with the above, 87% of American adults believe they need to eat meat, dairy, eggs and other animal products to get enough protein, according to a new survey by the Physicians Committee for Responsible Medicine and Morning Consult. Women and Gen Zers are most likely to disagree with this misconception.

    In California’s Bay Area, artificial intelligence organisations Electric Sheep and OpenPaws hosted a hackathon with 81 coders as part of its AI for Animals conference series. It tackled 16 real-world challenges drawn from the social impact, food system transformation, and animal protection communities.

    justine lupe
    Courtesy: Nature’s Fynd

    Finally, fungi protein startup Nature’s Fynd‘s Dairy-Free Strawberry Fy Yogurt has been named the winner in the Dairy Alternative category at the 2025 Nexty Awards.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Oat Milk Baileys, Beyond Steak Fillet & An Impossible Burger Challenge appeared first on Green Queen.

    This post was originally published on Green Queen.

  • mississippi lab grown meat
    5 Mins Read

    House and Senate representatives in Mississippi have unanimously passed a bill to ban the sale of cultivated meat in the state, which is on the way to the governor’s desk now.

    Sell cultivated meat, go to jail.

    Mississippi has followed Florida and Alabama to become the third US state to pass a bill that would ban people from producing or selling cultivated meat within its borders.

    The House of Representatives – where the bill was first introduced – voted 116-0 in favour of the legislation (with four absentees) earlier this week, sending the bill to Governor Tate Reeves’s desk for final approval.

    Unless Reeves vetoes the bill, selling these proteins in Mississippi could land you a misdemeanour charge with a $500 fine, or even a jail term of up to three months. But the governor, who signed legislation prohibiting cultivated meat from being labelled as meat back in 2019 – when no such product had been federally approved for sale – is likely to sign this latest bill into law too.

    Cultivated meat opposition misguided

    mission barns
    Courtesy: Mission Barns

    The bill was introduced in January by two Republican representatives, Bill Pigott and Lester Carpenter. Pigott, a beef and dairy farmer, has long been an opponent of alternative protein. He introduced a bill to restrict how these products are labelled in 2019, which was unsuccessful and preceded the one eventually signed by Governor Reeves.

    Speaking to the New York Times that year, he said: “The fake, lab-produced meat is a little bit more of a science fiction-type deal that concerns me more.”

    Unlike similar bills in several other states, Pigott and Carpenter’s HB 1006 passed through the legislature without any opposition. Lawmakers in both the House and the Senate were unanimous in their view that beef derived from animal cells and grown in bioreactors should not be sold in the state. Under the bill, retailers that sell cultivated meat could have their licence revoked.

    The move was supported by Andy Gispon, Mississippi’s agricultural commissioner, another long-term critic of cultivated meat. In July last year, he called it a “science experiment”, declaring: “I don’t know about you, but I want my steak to come from farm-raised beef, not a petri dish from a lab.”

    He wasn’t shy about the reasons behind his support of a ban: the state’s livestock industry. “We know that American farmers are the true conservationists. Throughout the process of raising an animal, all the way to slaughter, animals must be treated humanely,” he said.

    “Farmers and ranchers know more than anyone that their livelihood depends on the way they work their land and treat their livestock,” Gispon added, though his comment ignores the fact that most of the inputs needed to cultivate animal cells into meat come from farms.

    Cultivated meat industry weathering the storm

    lab grown meat banned
    Courtesy: Eat Just

    Mississippi’s bill is nothing new. More than 20 states have tried to ban or restrict cultivated meat in recent years, and most have failed to get anywhere. The anti-cultivated-meat rhetoric has grown louder in the last year, as some Americans take to the carnivore diet, others become apprehensive of ultra-processed foods, and public figures like Elon Musk proclaim steak and eggs as the ideal breakfast

    Meanwhile, investors are flocking away from the sector, with startups receiving 40% less capital in 2024, followed by a 75% plunge in 2023. Some startups have struggled to stay afloat, and others have made adjustments to their workforce.

    Downturn or not, the industry appears prepared to fight the burgeoning sector. “Cell-based meats are not expected to be on grocery stores any time soon, but we must be vigilant and proactive rather than getting caught asleep at the wheel,” Gispon wrote last year.

    It may come as a surprise to him that Californian startup Mission Barns has landed a deal to roll out bacon and meatballs made from its cultivated pork fat at Sprouts Farmers Market. It received a ‘no questions’ letter from the US Food and Drug Administration earlier this month, the first such regulatory approval in the country since 2023.

    lab grown meat sprouts
    Courtesy: Mission Barns

    That year, it was Eat Just and Upside Foods that had secured the green light for their cultivated chicken products. The latter has brought a lawsuit alleging Florida’s ban is unconstitutional and is pursuing federal regulatory clearance for a second product this year.

    Although legislators in states including South CarolinaWest VirginiaMontanaGeorgia have brought similar bills into consideration this year, others have faced setbacks. South Dakota’s HB 1109 failed to pass through the Senate, as did Wyoming’s HB 0168. Nebraska’s LB 246, meanwhile, has faced pushback from farmers and ranchers, who bemoaned that the effort would stifle competition in a free market.

    It’s not the first instance of the meat industry hitting back against lawmakers claiming to protect them with these bills. Florida’s law received criticism from the country’s oldest and largest trade association, which represents 95% of the US’s meat output.

    In a letter sent to Governor Ron DeSantis in March 2024, the North American Meat Institute called the ban “bad public policy”. “These bills establish a precedent for adopting policies and regulatory requirements that could one day adversely affect the bills’ supporters,” it said, emphasising the importance of consumer choice.

    The post Unanimous Vote: Mississippi Becomes Third US State to Pass Bill to Ban Cultivated Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • meati layoffs
    4 Mins Read

    Colorado-based Meati Foods faces an uncertain future after its lender swept most of its cash reserves due to a technical default, but the company is fighting to save the business and 150 jobs.

    Mycelium protein startup Meati Foods is battling an uncertain future after a sudden and unexpected action by its bank has left the company strapped for cash.

    In late February, the firm’s lender swept away two-thirds of its cash reserves as a result of a technical default, despite assuring Meati that it wouldn’t. It legally forced the company to issue a Worker Adjustment and Retraining Notification (WARN) last Friday, informing all 150 employees of impending layoffs if immediate funding isn’t secured, in a development first reported by AgFunderNews.

    The notice suggested that Meati would cease operations at its manufacturing facility in Thornton, Colorado and permanently cut all jobs at the site, all the way from the warehouse and food production technicians to the R&D team and the CEO.

    In accordance with the federal and state WARN Acts, the cutbacks will occur on May 6 should Meati fail to raise the capital it needs to continue operating.

    “Let us be clear: we are not sitting idle. We are actively pursuing multiple funding opportunities with our board and both existing and potential new investors,” CEO Phil Graves told staff in an email seen by Green Queen.

    It comes on the back of a year where Meati doubled its revenue and expanded its retail distribution by 130%, and the same week it showcased its products at the popular Natural Products Expo West trade show in Anaheim, California.

    Despite the unforeseen turn of events putting the company’s future in jeopardy, Green Queen understands that Meati is hopeful that the required investment will materialise.

    Bank action ‘wholly unanticipated and unforeseeable’

    meati funding
    Courtesy: Meati

    Meati was in the middle of an internal fundraising round that would have extended its runway into 2026, according to AgFunderNews, which said that while the company was current on its payments, it had breached a financial agreement relating to revenue and gross profit.

    This is known as a technical default. Although the bank had given its assurance that it wouldn’t sweep cash and the company would be able to secure the new capital before July, it backtracked on that promise last week.

    “Our lender unexpectedly removed cash from our accounts and took control of remaining cash reserves […] and the action was not reasonably foreseeable,” Meati’s WARN document read. “Based on this action, we do not have sufficient funding to continue operating. The result of the lender’s unexpected action is that we have to shut down our manufacturing facility.

    “We are notifying you of this decision as soon as it was practicable to do so, taking into account the great difficulties we face in projecting staffing needs under these unprecedented circumstances. We would have liked to have given you more advance notice of this action, but we were unable to do so because our lender’s actions were wholly unanticipated and unforeseeable,” it added.

    Meati has conducted multiple rounds of layoffs since 2023 – with the latest described as a right-sizing move to move the company towards profitability – and has been involved in an IP dispute and false marketing lawsuits over the last few years.

    The company is one of the most well-capitalised alternative protein startups, having raised $365M since being founded in 2017. This includes the $100M Series C round it closed last year, the largest fundraise by an alternative protein since Meati’s own $150M Series B in 2022. It’s an outlier in a space where venture capital has been hard to come by, with funding down by 27% last year.

    Meati hopes its ‘mission will endure’ as it seeks capital

    meati breakfast sausage
    Courtesy: Meati Foods

    The financial crisis comes despite Meati heading in the direction it intended to, with a strong sales performance, a new product launch, retail expansion, and the appointment of new executives and board members earlier this year.

    “We’re now in over 100 different grocery banners – including Whole Foods, Sprouts Farmers Markets, Meijers, Wegmans, HEB, Kroger family of stores, Super Target, Ralphs, Natural Grocers and several others,” Graves told Green Queen during the launch of its breakfast sausage patties. Meati’s products are now in over 7,000 stores, though this is short of the bold 10,000 target it had previously set.

    Even though Circana data for the 52 weeks to July 14, 2024 found that sales of these products dropped by 9%, Meati’s whole-cut steak was among the top 15 growth items. The company saw a $2.7M hike in year-to-date sales, thanks in large part to its all-natural ingredient list.

    “Early indications suggest that mycelium breakfast patties will be a significant growth avenue for Meati. We’re confident these products will perform well,” Graves had predicted. “Chefs who use Meati’s steak and cutlet products in their restaurants love the taste, versatility and health benefits, and we expect this to grow in 2025.”

    Now, Meati has just under two months to secure investment and dig itself out of an unprecedented crisis, and the firm hopes it can come through.

    “We firmly believe in our mission and that mycelium will change the protein paradigm,” a Meati spokesperson told Green Queen. “While we’re unclear on the future, we hope for the sake of consumers and the planet that Meati’s mission will endure.”

    The post Mycelium Meat Maker Meati Foods Pursuing Investment As Future Hangs in Balance appeared first on Green Queen.

    This post was originally published on Green Queen.

  • rfk jr self affirmed gras
    6 Mins Read

    US health secretary Robert F Kennedy Jr has directed the country’s food regulator to close a ‘loophole’ that allows companies to self-affirm their ingredients as safe. What does it mean for future protein firms?

    In the latest blow to the alternative protein ecosystem, a new directive from the US Department of Health and Human Services (HHS) could make it harder for companies to bring new ingredients to market.

    HHS secretary Robert F Kennedy Jr has instructed the Food and Drug Administration (FDA) to explore “potential rulemaking” to revise and eventually eliminate the self-affirmed Generally Recognized as Safe (GRAS) provision.

    The rule currently allows companies to self-determine their ingredients as safe to use based on scientific evaluation, thus paving the way for market entry. But Kennedy argued that this is a “loophole” that needs to be closed to provide greater transparency to Americans.

    The move could have major repercussions for producers of novel food ingredients, particularly those using non-traditional fermentation or cell cultivation technologies, who have used this pathway to commercialise. It has made the US a more attractive proposition for many startups, but that may be about to change.

    What is self-affirmed GRAS, and why do companies use it?

    fda gras
    Courtesy: Sarah Silbiger/Getty Images

    Self-affirmed GRAS status doesn’t legally require FDA review – instead, companies only need to conduct a safety assessment by a scientific panel, which can include both internal and external experts.

    For example, Finnish firm Solar Foods conducted large-scale scientific research and published food-safety-related results in peer-reviewed journals to self-affirm its gas-derived Solein protein as GRAS. A qualified panel of experts additionally compiled a statement on Solein’s safety and intended use based on the determined food categories and ingredient concentrations.

    Since producers choosing this pathway don’t need to notify the FDA or disclose the information publicly, it allows them to maintain confidentiality around proprietary information and trade secrets. It’s also a cheaper, easier, and faster way to get to market – the FDA only evaluates around 75 GRAS notices a year, and each can take between six to 12 months to be approved.

    But this does mean companies make their own safety assessments independently of the FDA (while complying with its requirements). So, many also prefer to go through the GRAS notification process, which is much more rigorous and requires the submission of a host of comments, including both positive and negative reviews and studies of a company’s ingredients.

    If approved, the FDA sends a ‘no questions’ letter, deeming the ingredient safe for sale – this is seen as a more transparent process with publicly available data and breeds both market and consumer confidence.

    Why does RFK Jr want to scrap the self-affirmed GRAS rule?

    make america healthy again
    Courtesy: MAHA

    It’s part of his Make America Healthy Again (MAHA) drive, which has seen him attack ultra-processed foods, GMO ingredients, cultivated meat, and plant-based foods.

    Alternative protein executives have maintained an air of cautious optimism around his appointment, praising his intention to make the food system cleaner and more nutritious, but criticising him and President Donald Trump’s administration for ignoring climate science.

    “For far too long, ingredient manufacturers and sponsors have exploited a loophole that has allowed new ingredients and chemicals, often with unknown safety data, to be introduced into the US food supply without notification to the FDA or the public,” he said of the self-affirmed GRAS rule.

    “Eliminating this loophole will provide transparency to consumers, help get our nation’s food supply back on track by ensuring that ingredients being introduced into foods are safe, and ultimately Make America Healthy Again.”

    The FDA itself is undergoing an overhaul, having reorganised its structure last year. It recently also proposed draft labelling guidance for plant-based meat, suggesting that companies highlight the source ingredients of products on-pack. And before a month before Trump returned to the White House, it updated the labelling criteria for companies to market their foods as ‘healthy’.

    Sara Brenner, the acting FDA commissioner, said: “The FDA is committed to further safeguarding the food supply by ensuring the appropriate review of ingredients and substances that come into contact with food. The FDA will continue to follow our authorities and leverage our resources to protect the health of consumers to ensure that food is a vehicle for wellness.”

    According to Politico, RFK Jr is set to meet the bosses of major US food companies next week, but one person familiar with the matter suggested that there’s a “major concern” that they’re “going to agree, as major industry players, to things that eliminate science from the FDA”.

    Where does this leave alternative protein companies?

    precision fermentation gras
    Courtesy: Onego Bio

    In the US, cultivated meat is jointly regulated by the FDA and the US Department of Agriculture – companies need approvals from both agencies before they can sell the product on the market. So the elimination of the self-affirmed GRAS rule likely wouldn’t affect these firms too much.

    Those that will keenly feel the impact are startups using fermentation to bring novel ingredients to market. If this rule existed 10 years ago, it likely would have impeded the launch of the Impossible Burger, whose flagship ‘heme’ ingredient is made via precision fermentation.

    There are several precision-fermented protein companies that either have self-affirmed GRAS status, or have received the FDA’s ‘no questions’ letter. This includes early adopters like Perfect Day, Remilk (both for whey protein), and The Every Company (egg proteins), as well as the wave of notices in the last couple of years, involving Imagindairy, TurtleTree, New Culture, Vivici, 21st.Bio, Bon Vivant, All G, Fermify (all making recombinant dairy proteins), Onego Bio (egg proteins), and more.

    It’s not just precision fermentation startups that have benefitted though. Solar Foods’s Solein protein is produced via gas fermentation, while The Better Meat Co – which received a ‘no questions’ letter last year too – uses biomass fermentation to make mycoprotein. Aqua Cultured Foods also employs the latter tech to make its cell-cultured seafood analogues, and obtained self-affirmed GRAS status last summer.

    HHS said that eliminating the self-affirmation process would require companies to introduce new ingredients only after publicly notifying the FDA of their intended use and underlying safety data. It added that it will work with Congress to “explore ways legislation can completely close the GRAS loophole”.

    But it’s unclear what it would mean for companies that have already self-affirmed their ingredients as GRAS, and have been actively selling their products after doing so. Green Queen has contacted HHS and the FDA for clarification.

    It’s worth noting that many companies – especially those in Europe – look to the US as a point of market entry since the regulatory framework is more welcoming, compared to the likes of, say, the European Food Safety Authority. This has strengthened the US’s position as a future food leader, but without the self-affirmation rule, this could be challenged.

    Rivals like the UK are already ramping up their regulatory support for novel foods, while Singapore has spearheaded this movement for years. Thailand, South Korea, Japan, and China are also making moves – Republicans have already expressed concerns about the latter overtaking the US as a biotech leader. Could RFK Jr’s latest move be a step towards realising those fears?

    The post RFK Jr Moves to End ‘Self-Affirmed’ GRAS Rule, Threatening Food Tech Innovation appeared first on Green Queen.

    This post was originally published on Green Queen.

  • finland vegan
    6 Mins Read

    Finland’s S Group witnessed heightened sales of vegan food across its retail stores in January, aiding its long-term plant-based sales goal amid a wider government push to eat less meat.

    More and more plants are on dinner plates in Finland, the world’s happiest country – is that a coincidence?

    Weeks after the country updated its dietary guidelines in favour of plant-based proteins, its largest supermarket has reported a hike in sales of vegan products in January.

    S Group, the parent company of Prisma, S-market, Sale, and Alepa supermarkets, holds 48% of the retail market share in Finland. In the first month of the year, it expanded its partnership with the Vegan Challenge – or Vegaanihaaste, the country’s answer to Veganuary – to include all four of these retailers.

    With record participation numbers in 2025, combined with coordinated discounts, sales of non-dairy milk and cheeses at S-Group stores escalated by 10% from January 2024. Similarly, fava bean protein brand Härkis and plant-based dairy maker Oddlygood jumped by “several dozen percents”, according to Hans Backström, sales director of S Group’s grocery division.

    Shoppers also showcased greater interest in fresh vegetables, frozen vegetables, and plant-based cooking products, compared to 12 months prior.

    “There is a growing trend towards responsibility and sustainability among Finnish consumers. Additionally, the diversification of vegetable consumption and the introduction of affordable vegetable options have encouraged more people to incorporate plant-based foods into their diets,” Backström tells Green Queen.

    For Jukka Kajan, executive director of trade association Plant Based Food Finland (or Pro Vege), it’s a clear sign that the “normalisation of plant-based foods is well underway”.

    S Group is a founding member of the association, which aims to promote the development and growth of plant-based food in Finland. “It’s delightful to see such an established retailer keen on putting vegan food options in the spotlight – something that some years ago might have been considered radical,” Kajan tells Green Queen.

    S Group’s plant-based sales target ‘very encouraging’

    finland plant based
    Courtesy: Pro Vege

    Kajan notes that this year’s Vegan Challenge “broke all records”, challenging the perception that meat is a necessary part of one’s diet – a sentiment that grew louder after the latest update to the dietary guidelines in December, but one that was called “gendered and quite masculine” by Mahla Kettunen, the communications head for the challenge.

    More than 27,000 people signed up for the January campaign in Finland – and this is likely an underestimate, as is the case with Veganuary participation globally too, since not everyone who tries the challenge does so officially. “S Group partnered with the campaign and expanded its promotions to all its retail stores following the success in one of its chains in previous years,” says Kajan.

    “The results of the price promotion experiments and the successful efforts behind Vegan Challenge campaigns clearly demonstrate the impact retailers can have in steering consumers’ food choices toward plant-rich options. The leverage is tremendous, and we look forward to all retailers making the most out of it,” he adds.

    Speaking of all retailers, there has been a Europe-wide shift among supermarket groups to introduce ‘protein split’ targets, i.e., increase the sales share of plant proteins versus animal proteins. Lidl has led the shift across several markets, with Ahold Delhaize and Rewe Group following suit in the Netherlands and Germany.

    In 2022, S Group itself announced a target to ensure that 65% of all food sold is plant-based by 2030. “We are already close to the goal; in 2023, plant-based food accounted for 60% of sales,” says Backström.

    Kajan points out that this isn’t “strictly a protein split”, since it includes all kinds of categories, including vegetables and cereals. “However, it is very encouraging that plant-based foods have their own target in the sustainability agenda,” he says. “We believe it would be more effective to set more precise mid-term targets, as they would have a stronger influence in guiding employees’ everyday choices.”

    How S Group is helping consumers eat more plants

    finland plant based
    Courtesy: Pro Vege

    Backström explains that S Group has adopted several measures to encourage Finns to eat more fruits and vegetables. “We prominently display seasonal vegetables in our fruit and vegetable sections throughout the year. Seasonal vegetable tables have been a part of our produce sections for over nine years,” he says.

    “For the past two years, our stores have highlighted ‘Under One Euro’ produce, which features fruits and vegetables priced under €1 per kilo or package. Additionally, we enable our co-op members to track their vegetable consumption through the My Purchases section in the S-mobiili app.”

    He adds: “We collect edible fruits and vegetables that are at risk of becoming waste into special ‘Hevihävikki’ boxes or bags. This practice expanded nationwide in the S-market chain in 2023 and is also used in many Prismas, Sales, and Alepas.” In 2023, this helped S Group save around two million kgs of fruits and vegetables from going to waste, and these boxes’ popularity has “significantly increased” in 2024.

    “Last year, we conducted a nudging experiment at the Tornio Prisma in collaboration with the VTT [Technical Research Centre],” he says. “During the experiment, a few Yhteishyvä (our customer magazine) vegetable recipes and all the ingredients needed to prepare them were made available in the store’s fruit and vegetable section. The recipes and ingredients were placed in the same location, making them easy for customers to collect.”

    The best way to promote plant-based? Don’t make a fuss

    finland dietary guidelines
    Courtesy: Finnish Food Authority

    “It was a pleasure to see that customers bought more diverse foods in January and more and more people started trying plant-based products,” said Backström said in a statement. “We want to lower the threshold for trying plant-based products and help them become part of everyday life.”

    This will help expand Finland’s burgeoning vegan sector. According to Kajan, the domestic plant-based market is valued at €150M, thrice as large as the €50M meat-free market.

    The industry hopes to attract more interest following the publication of the new dietary guidelines, which urge locals to cut red meat intake by 30%, limit processed meats as much as possible, and essentially avoid eating meat as a snack.

    The government encourages Finns to replace these with plant proteins – especially homegrown legumes like peas and white beans – which it recognises as planet-friendly and health-promoting foods. In addition, it suggests consuming fortified non-dairy milk and replacing animal fats and tropical oils with plant-based spreads rich in unsaturated fat.

    “The updated guidelines are highly welcomed, as is the inclusion of the impact of food on the environment and climate in them,” says Kajan. “Since school meals, other public food services, and workplace dining are standard in Finland, we assume the new guidelines will have the greatest impact through these food services, many of which follow them strictly.

    “In these settings, consumers can easily try new dishes and become accustomed to inspiring flavours prepared by professionals – an inspiration they can then take home.”

    He adds that the new guidelines “sparked strong public discussion”, and while many of the loudest comments in the media focused on defending individuals’ right to choose their own diet, the “rather surreal debate undoubtedly worked in favour of plant-based foods”.

    “The key to successfully implementing the new guidelines is not to make a big fuss about them – tasty food is tasty food and will always find its eaters. However, if a delicious vegan curry is framed as an alternative option and explicitly labelled as meatless, the reaction might not be as favourable,” he suggests.

    “In the best-case scenario, the food environment will be reshaped in a way that eliminates the need for consumers to make conscious food choices repeatedly,” continues Kajan. “Instead, they will naturally end up eating healthier thanks to adjustments in product development, changes in offerings, and strategic nudging in retail and foodservice.”

    The post As Finland Promotes Plants, Its Largest Supermarket Sees Vegan Sales Grow – Here’s Why appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat uk
    7 Mins Read

    The UK’s Food Standards Agency has launched a regulatory ‘sandbox’ to accelerate the regulatory approval pathway for cultivated meat, with eight startups participating in the two-year programme.

    Weeks after cultivated meat hit pet food shelves in the UK, the government has launched a first-of-its-kind regulatory programme to help cultivated meat producers get to market faster – and for cheaper.

    The Food Standards Agency (FSA) – which oversees food safety and novel food regulation in the UK – has picked eight cultivated meat startups to participate in the regulatory ‘sandbox’, where they will work with scientists, regulatory experts, and academic bodies to overhaul the regulatory framework around these products.

    It comes months after the Department of Science, Innovation and Technology awarded £1.6M to the FSA to create the Cell-Cultivated Products Regulatory Sandbox, as part of the first round of its Engineering Biology Sandbox Fund.

    Sandboxes comprise controlled environments for situations where scientific and technological innovation has outpaced existing regulation – many companies are currently making cultivated meat, but the UK’s authorisation process (modelled on the EU’s) is slow and congested. These sandboxes run for a limited period to help startups, researchers and regulators work together to develop new rules, standards and guidance.

    lab grown meat regulatory approval
    Courtesy: Hoxton Farms

    The two-year programme includes startups from across the world: Hoxton Farms, Roslin Technologies, Uncommon Bio (all UK), BlueNalu (US), Vow (Australia), Mosa Meat (The Netherlands), Gourmey (France), and Vital Meat (France) – the latter two, along with British startup Ivy Farm Technologies and Israel’s Aleph Farms – are already waiting on approval for cultivated meat in the UK. London-based Meatly is the only one to have received the green light, though this is for pet food.

    “By participating in the sandbox, we aim to accelerate our regulatory timeline for the UK market, reducing potential delays and strengthening our submission,” said Mosa Meat. Its founder and CSO, Dr Mark Post, added: “These are exactly the kind of public-private partnerships we envisioned when we debuted the world’s first cultivated burger right here in London in 2013.”

    Prof Robin May, chief scientific advisor at the FSA, noted: “Safe innovation is at the heart of this programme. By prioritising consumer safety and making sure new foods, like cell-cultivated products are safe, we can support growth in innovative sectors. Our aim is to ultimately provide consumers with a wider choice of new food, while maintaining the highest safety standards.”

    How the regulatory sandbox will help cultivated meat startups

    fsa lab grown meat
    Courtesy: Food Standards Agency

    For years, food safety regulation in the UK was stuck in the pre-Brexit novel food regulations, which are slow and expensive for companies. Currently, regulatory filings cost between £350,000-£500,000 per product, and can take more than two-and-a-half years to be approved.

    Over the last year, the government has made concerted efforts to put the UK at the front of the protein transition race. The FSA first announced plans to create a sandbox in February 2024, after a report it commissioned revealed that speeding up novel food regulation could help it meet national climate plans.

    Regulatory sandboxes allow companies to test new concepts with real customers under the supervision of a regulator, as designed by the UK’s Financial Conduct Authority. The Cell-Cultivated Products Regulatory Sandbox will be jointly run by the FSA and Food Standards Scotland (FSS), and provide application guidance to startups, expand the safety and nutritional knowledge of novel foods, and reduce approval timelines.

    The FSA will gather “rigorous scientific evidence” about the technology behind cell-cultured food products to better understand and regulate these products. They will address important questions – including about labelling – and apply up-to-date insights when clearing novel foods for sale.

    The regulator has previously said it expects at least 15 more applications in the next two years, and predicts that many more cultivated protein startups could crop up thanks to the development.

    “By supporting the safe development of cell-cultivated products, we’re giving businesses the confidence to innovate and accelerating the UK’s position as a global leader in sustainable food production,” said science minister Sir Patrick Vallance.

    UK steps up its protein transition efforts

    national alternative protein innovation centre
    Courtesy: National Alternative Protein Innovation Centre

    The regulatory sandbox is among a number of developments that signal the UK’s intention to spearhead sustainable protein innovation. It has invested £75M for the development of these foods, an important outlay considering it is behind its net-zero target, and meeting this would require Brits to cut 35% of their meat consumption by 2050, according to the national Climate Change Committee (CCC).

    Since 2023, four major research centres have cropped up – the Cellular Agriculture Manufacturing Hub (CARMA), the National Alternative Protein Innovation Centre (or NAPIC, helped by a £15M injection from the government), the Microbial Food Hub, and Bezos Earth Fund‘s Centre for Sustainable Protein.

    The FSA is working with CARMA, NAPIC and the Centre for Sustainable Protein as part of the sandbox, with non-profit the Good Food Institute (GFI) Europe and trade body the Alternative Proteins Association also involved.

    Additionally, the regulator will set up a system of international cooperation, which would see the UK greenlight cultivated meat products approved in other countries. And it’s creating a new public register to replace the existing system of requiring a statutory instrument (which adds up to six months to the assessment process), and removing the need for renewals of approvals every 10 years.

    fsa novel foods
    Courtesy: Ivy Farm Technologies

    Further, cultivated meat is on the radar of the newly opened Regulatory Innovation Office, whose engineering biology focus involves reducing red tape and helping regulators bring these products to market faster.

    “We are very pleased that the UK is moving forward with this two-year programme and are excited about the prospect of a full safety assessment of two cultivated meat applications within that time,” Valentina Gallani, health and nutrition manager at ProVeg International, told Green Queen.

    She added that this will allow the UK to catch up with other countries that have greenlit cultivated meat and ensure it’s ahead of the pack. “Cultivated meat can be a promising way to diversify protein consumption, boost the economy and increase food security towards a more sustainable food system. To do so, it is important to have a rigorous regulatory approval process to protect the consumer and support the industry.”

    Challenges remain, but sandbox a big step forward

    lab grown meat pet food
    Courtesy: Meatly

    Last month, Meatly and fellow London startup The Pack debuted dog treats featuring cultivated meat and plant-based ingredients at Pets At Home, marking the first time Brits could buy cell-cultured products, albeit for their pets.

    Cultivated meat has been cleared for sale in Singapore, the US, Israel and Hong Kong, while Regulators in the EUSwitzerlandAustralia and Thailand are evaluating applications too. And just last week, the US issued its third approval, for cultivated pork producer Mission Barns.

    Several European countries – some bound by EU regulations – have already held public tastings for cultivated meat, a feat yet to be achieved in the UK. Plus, some citizens on a CCC panel said they’re uneasy about cultivated meat, though they added the government could still support these to ensure a larger range of products. The committee itself associated these proteins with “potential positive nutrition and health impacts”, while even farmers are open to the idea of cell-cultured meat.

    “While the sandbox is a welcome measure, other challenges still remain. The FSA has been under-resourced for a number of years – resulting in lengthy delays for product approvals – and the detailed guidelines for alternative protein startups first proposed in 2022 have yet to be published, meaning some companies lack the clarity needed when preparing dossiers,” Linus Pardoe, senior UK policy manager at GFI Europe, told Green Queen last month.

    uk food strategy
    Courtesy: GFI Europe

    “The UK has also not yet introduced a modern approach to holding safe, limited taste testing for novel foods, similar to the protocol introduced by the Netherlands – another area that could enable startups to demonstrate progress and engage with consumers as they develop their products.”

    “The sandbox will only be considered a success if the FSA also receives the support and funding to complete its assessments within faster timelines. Without this speed, it risks losing out on creating a competitive homegrown industry which can power low-carbon economic growth, boost food security, and ensure the UK becomes a leader in net-zero within the food industry,” said Jim Mellon, executive chairman of cellular agriculture investor Agronomics (a Meatly shareholder).

    Still, the launch of the sandbox and the collaboration with leading cultivated meat players – chosen to represent a “diverse, international range of technologies, processes, and ingredients” – is a major step in the right direction for the UK.

    “We’ve seen in a recent report that the UK is falling behind in terms of agritech funding, yet houses leading companies in this industry,” added Mellon. “We’re certain that with a modern and efficient regulatory framework, we could easily match if not surpass rival markets and the reward will be increased food security from a sustainable and durable source.”

    The post UK Govt Opens First-of-A-Kind ‘Sandbox’ to Fast-Track Cultivated Meat Approval appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lab grown meat approved
    6 Mins Read

    Californian food tech startup Mission Barns has become the third cultivated meat firm to receive regulatory approval in the US, with a planned rollout at Sprouts and Bay Area restaurant group Fiorella.

    Mission Barns has earned US regulatory approval to sell its cultivated pork fat in the US, after securing a ‘no questions’ letter from the Food and Drug Administration (FDA) on Friday.

    It is the third company to have received the green light to sell cultivated meat in the US – after fellow Californian firms Upside Foods and Eat Just in 2022 and 2023, respectively – and the first to be cleared to sell cultivated pork anywhere in the world.

    The cell-cultured fat will be mixed with plant-based ingredients in Italian-style meatballs and applewood-smoked bacon, which will be debuted at San Francisco restaurant group Fiorella and Sprouts Farmers Market – marking the first time cultivated meat will be sold in a US supermarket.

    lab grown meat sprouts
    Mission Barns’s hybrid meat products will feature a mix of its cultivated pork fat with plant proteins | Courtesy: Mission Barns

    According to its letter, the FDA “did not identify a basis” to conclude that Mission Barns’s process would result in substances or microorganisms that would adulterate the food.

    “We have no questions at this time regarding Mission Barns’ conclusion that foods comprised of or containing cultured pork cell material resulting from the production process […] are as safe as comparable foods produced by other methods,” the agency wrote, concluding a consultation process that began in May 2022 and underwent 18 amendments.

    Before it is officially launched, Mission Barns would require approval from the US Department of Agriculture (USDA) for its pilot plant and product labelling, in addition to the FDA letter.

    The FDA approval comes during a period of turbulence for the cultivated meat industry, which has faced both financial and political challenges in the US – over 20 states have attempted to ban or restrict these proteins, and two of them have been successful. And with Robert F Kennedy as health secretary, there have been suggestions that the regulatory pathway for cultivated meat is now harder to chart.

    New bioreactors a precursor to large-scale facility

    mission barns
    Courtesy: Mission Barns

    Founded in 2018 by CEO Eitan Fischer, previously the cultivated meat head at Eat Just, Mission Barns uses belly fat cells from domestic Yorkshire pigs and grows them in bioreactors to make cultivated pork fat for hybrid meats like bacon, meatballs, pepperoni and chorizo.

    It has a pilot plant in the Bay Area that can “produce enough product to supply a handful of restaurants and retailers”, according to Bianca Lê, head of special projects and external affairs at Mission Barns.

    She had hinted about the startup’s approval and market entry plans in an interview with Green Queen in October, revealing: “We have a number of exciting partnerships confirmed with major US grocery stores, restaurants and food distributors who we have partnered with to sell our products.”

    The company had developed a novel bioreactor that makes a departure from the single-cell suspension tanks of the biopharma sector, making cultivated meat production more efficient, easier to scale, and cheaper. Its appliance recreates the same adherent growth conditions inside an animal’s body, and can cultivate both muscle and fat cells, or tissue, from any species.

    It is now looking to build a commercial-scale manufacturing facility. “Our current plan involves having bioreactors with working volumes in the tens of thousands of litres at commercial scale, when we’ll be outputting tens of millions of pounds of final product per year,” explained Lê.

    mission barns fat
    Courtesy: Mission Barns

    Mission Barns is among a number of companies taking the cultivated fat route, which is seen as a more viable way to commercialise cell-cultured meat in the medium term. This includes Hoxton Farms, Steakholder Foods, Genuine Taste, and Mosa Meat (which has applied for approval in the EU).

    “Consumers won’t eat food that isn’t absolutely delicious, which is why we chose to pursue a fat-first approach,” explained Fischer. “Not only is fat the main driver of flavour and juiciness, but it is also less costly and faster to produce than lean meat.”

    He added: “We believe in giving consumers more choice – people looking for delicious, healthy, and responsibly produced meat are excited to try our products. By advancing cultivated meat production, we are helping to create a more resilient and reliable food system and reinforcing American leadership in food innovation.”

    A win for cultivated meat amid political upheaval

    mission barns fda approval
    Courtesy: Mission Barns

    According to a scientific memo published by the FDA, Mission Barns’s ingredient has similar unsaturated and saturated fatty acid content to conventional pork fat, and no trans fats. The agency said it will conduct another inspection after the company begins commercial production to “help ensure that potential risks are being managed and that the food is safe and not adulterated”.

    Only a handful of firms have been able to climb the regulatory ladder to be cleared to sell cultivated meat globally – Mission Barns is only the sixth. Aside from Upside Foods and Eat Just, the list comprises Aleph Farms (in Israel), Vow (in Singapore and Hong Kong), and Meatly (in the UK). Regulators in the EU, Switzerland, Australia and Thailand are evaluating applications too, and judging from its inventory, the US FDA seems to have received at least five others.

    Cultivated meat is undergoing a trough of disillusionment. After VCs pumped $1.3B into the category in 2021, investment has dipped dramatically. In 2023, funding fell by 75%, followed by another 40% drop in 2024, reaching just $137M, according to Net Zero Insights data obtained by the Good Food Institute. It has forced some cultivated meat startups to shut down, and others to make cutbacks.

    cultivated meat investment
    Graphic by Green Queen

    At the same time, a host of legislative efforts to ban or restrict cultivated meat in the US and Europe are ongoing. Italy decided to ban these proteins in 2023 (before other EU attempts were thwarted), while Florida and Alabama followed suit last year. Several states have floated similar bills in the current legislative session, though some have hit a snag, mirroring the fate of bills introduced in a number of other states over the last two years.

    “Unlike other meat production, cultivated meat has federal regulatory oversight by both the FDA and USDA,” the Association for Meat, Poultry, and Seafood Innovation, a cellular agriculture trade group, said in a statement.

    “As more companies progress through this rigorous regulatory pathway, the United States has an opportunity to be a global leader in the emerging industry. American-made cultivated meat and seafood will create high-skilled jobs throughout the value chain, enhance US food security, and expand consumer choice [by] filling gaps in supply shortages,” it added.

    Fiorella co-founder Brandon Gillis also touched upon the “vulnerability of our global food supply chain”, which has impacted the restaurant’s ability to source ingredients and increased menu prices: “I’ve been keeping tabs on the cultivated meat industry as a potential solution, and after meeting with Mission Barns and tasting its products, I wanted to make sure we created a partnership for this historic moment.”

    The post Mission Barns Gets FDA Approval to Sell Cultivated Pork in US Supermarkets & Restaurants appeared first on Green Queen.

    This post was originally published on Green Queen.

  • israel alternative protein
    5 Mins Read

    Meat and dairy should only account for a maximum of 40% of Israel’s protein supply by 2050 to ensure food security amid the climate crisis, according to a new study.

    One of the world’s largest meat consumers, where food security is threatened due to high import levels and the changing climate, Israel needs to accelerate the shift away from animal proteins to safeguard its food supply.

    A new report by the Samuel Neaman Institute for National Policy Research suggests that by 2050, between 60% and 80% of the country’s protein supply must come from alternatives like plant-based, cell-cultivated or fermentation-derived products. This would boost local production, lower greenhouse gas emissions, and strengthen long-term food security.

    “In general, Israel is a net importer – meaning it imports most of its food and feed,” Prof Eyal Shimoni, the report’s lead author, tells Green Queen.

    “Therefore, to increase food security, we need to produce much more locally, which is challenging due to our geography (many arid lands, climate change, etc.). Replacing animal-derived protein with plant/alternative sources will significantly reduce the reliance on animal feed imports.”

    Israel’s dietary guidelines need an overhaul

    israel dietary guidelines

    The research notes that there are immediate risks to the supply of foods like nuts, legumes, cereals, seeds, and fish in Israel. And by 2050, population growth estimates suggest that the demand for food will increase by up to 89%.

    “Israel’s meat consumption is among the highest per capita globally, ranking second in poultry consumption and fifth in beef,” says Shiri Heffer, sustainability and food security senior manager at the Good Food Institute (GFI) Israel, an alternative protein think tank that supported the report.

    The government’s current dietary guidelines, presented in the form of a “nutritional rainbow”, emphasise a Mediterranean diet rich in plant proteins, with a lower amount of red meat (up to 300g a week). The recommendations are based on the level of processing, rather than the ingredients themselves.

    But since animal proteins are highly resource-intensive, and with numerous studies proving the health benefits of a plant-rich diet, the “dietary guidelines should advise the public” to move even further towards alternative proteins, says Shimoni.

    israel protein diversification
    Courtesy: Samuel Neeman Institute

    Previous research by the Samuel Neaman Institute shows that as things stand, animal protein will account for 52% of protein intake in Israel by 2050. But this report outlines that the appropriate target “is a reliance of no more than 40%” of meat and dairy.

    It also looks at scenarios that would limit animal protein intake to 30% or even 20%. Between the three options, meat consumption would need to be slashed by 23-61%. Shimoni explains that the three ratios don’t differ in their principles. “We proposed that they provide perspectives on different depths of change. The level of uncertainty is extremely high,” he says.

    “We do, however, believe that certainly, with the right effort, the reduction to 40% is attainable,” he adds. “It should be a combined effort in several fronts: supporting the construction of manufacturing facilities for alternative protein, investment in agricultural solutions to produce more legumes, and an education system that affects the next generation to adopt this diet and these solutions,” he explains.

    How Israel can accelerate the protein transition

    lab grown meat israel
    Courtesy: Aleph Farms

    Israel is already home to several leading alternative protein firms, including cultivated meat players Aleph Farms and SuperMeat, precision fermentation players Remilk and Imagindairy, and plant-based pioneer Redefine Meat. In 2023, the country attracted 10% of all VC funding in the sector, which could create 10,000 more jobs and contribute $2.5B to the national economy by 2030.

    “Consumer interest in alternative proteins is strong,” says Heffer. “Currently, Israelis consume approximately 9% of their protein from plant-based sources like tofu and meat alternatives. About 5% of the population identifies as vegan, while there’s a growing segment of flexitarians, particularly in certain demographic groups with higher awareness about meat reduction.”

    A majority of Gen Z and millennial consumers say they’re willing to pay more for plant-based meat and dairy. “As these generations come into their buying power, meeting their needs will be a critical part of any CPG, retail, or foodservice strategy. Product development and enhancement opportunities remain, including to improve taste and lower prices in the still-developing plant-based meat category,” she says.

    Shimoni calls on the government to support R&D in both alternative protein and agriculture, implement education programmes for the next generation, and back first-of-a-kind (FOAK) manufacturing facilities and agricultural trials.

    food security israel
    Courtesy: Samuel Neeman Institute

    The report recommends allocating at least $2B for manufacturing infrastructure for animal-free proteins, and $100-200M every year for pilot production and public-private partnerships. Additionally, the government should provide financial incentives, invest in breeding programmes for local legumes tailored to Israel’s climate, and develop a national strategy for protein diversification.

    Shimoni warns that failure to do so would see Israel “fall short of the required self-sufficiency ratio, leaving it vulnerable to unstable global supply chains, extreme weather events, and other external disruptions”.

    “As food security becomes an increasingly urgent challenge worldwide, the role of alternative proteins in diversifying and stabilising national food systems is gaining attention,” says Alla Voldman-Rantzer, VP of strategy and policy at GFI Israel. “This report offers valuable insights for other nations looking to enhance food resilience, reduce reliance on imports, and leverage innovation and agriculture to secure sustainable protein sources for the future.”

    The post Why Israel Must Swap Meat for Animal-Free Proteins to Battle Hunger & Climate Change appeared first on Green Queen.

    This post was originally published on Green Queen.

  • food tech funding 2024
    5 Mins Read

    Global agrifood tech investment reached $16B in 2024, a mere 4% drop from 2023, with the US and India scoring big wins amid Europe’s continued decline.

    The alarming declines in venture capital flows to agrifood tech innovators are finally being stemmed, according to a new report by AgFunder.

    In 2022, the amount of capital invested in the sector fell by 39% compared to the record highs of 2021. This was followed by a 51% year-on-year decline in 2023. In 2024, however, this trend appeared to slow down, with agrifood tech only down by 4%, reaching $16B.

    While that is a seven-year low, many investors believe the market is bottoming out, and increased investment in markets like the US and India “hint at better days to come”.

    agrifoodtech funding
    Courtesy: AgFunder

    “The sector has been in free fall for the last few years, pulled down by macroeconomic trends and venture capital investor disenchantment, not to mention a pullback across venture capital more broadly,” the report reads. “All of that still exists, now compounded by geopolitical tensions, trade wars, and the ever-present threat of climate change. But in 2025, there are some signs of recovery.”

    Investors surveyed by AgFunder suggest that following a year of market corrections and recalibration, 2025 could be fraught with “chaos”, “uncertainty”, and “short-term decision-making”, while the volatility of US President Donald Trump’s tariffs could breed further unpredictability.

    “Protectionism combined with investors seeking a faster cash return will lead to short-term decision making, while higher tariffs will likely push [interest] rates back up if markets are impacted,” says Mark Durno, agrifood managing partner at Scottish VC firm Rockstart. “And continued political instability will put pressure on commodity markets.”

    US and India among 2024’s winners

    agfunder agrifoodtech investment report
    Courtesy: AgFunder

    The US once again retained its top spot, attracting $6.6B in funding – more than two-fifths of the global total. It represented a 14% increase from 2023, making it one of the only countries to attract more investment from the previous year.

    Meanwhile, India leapt up two places to the second spot in 2024, thanks in large part to its eGrocery sector. The world’s most populous country witnessed a 215% hike in investment to close the year at $2.5B – of this, $1.4B was raised in several rounds by rapid grocery startup Zepto. This propelled South Asia to the top of the heap as the only developing market to post growth (202%) last year.

    One of the countries India overtook was China, where funding fell by 51% to reach $848M. The UK, meanwhile, recorded a similar 45% decrease, totalling $616M in dollar investment.

    However, the Netherlands was among the nations that enjoyed a fruitful 2024, with investment up by 118% at $614M. Fellow European country Finland was home to the biggest hike among the top 10 (403%), attracting $389M. And in Asia, Japanese agrifood tech startups secured $290M from VCs, a 76% improvement on the previous year.

    Though investment is showing signs of recovery, deal count still plunged by 24% to fall below 2017 levels, “signalling the bottom of the dramatic drop in funding to the sector and the rest of venture capital more broadly”. “While it’s hard to be upbeat about the quantity of deals closing,” the report notes, “the quality of many of the companies raising decent-sized rounds is promising.”

    Meanwhile, upstream companies (which operate on the farm or in primary production) continued to dominate, taking up 51% of the funding share with over 1,265 deals – this is despite a 22% drop in year-on-year funding. Investment in downstream startups (involving technologies removed from the primary sector) was up by 20%, albeit with much fewer deals, signalling larger rounds.

    agrifoodtech investment
    Courtesy: AgFunder

    Alternative proteins see 20% decline, and Trump could cause further chaos

    According to the report, the Innovative Food category – which involves alternative proteins and novel foods – was the third-largest upstream vertical in terms of investment, and the fifth-largest overall, with startups in the space raising $1.4B over 227 deals in 2024.

    This, however, was 20% less than the year before, reflecting the bleak investment landscape for companies making plant-based food, cultivated meat, or precision-fermented proteins. This is similar to the 27% decline for alternative protein startups identified by Net Zero Insights and the Good Food Institute in 2024.

    And while Innovative Food dominated seed-stage funding in the upstream category (totalling $191M), “the numbers are not all that they seem, with several startups delaying their Series A with convertible bridge rounds, no doubt putting off an inevitable valuation reset”, AgFunder points out.

    That said, while Europe saw funding decline by 32% (including Israel), Innovative Food – in fact, mostly alternative protein – startups raised $608M, accounting for 47% of the total developed market investment in the category. In the UK too, this category accounted for a fifth of the deals, the highest in the agrifood tech sector.

    alternative protein funding
    Courtesy: AgFunder

    In the US, though, Innovative Food continued its decline from a high of over $3B in 2023, attracting just $574M in 2024, while accounting for 12% of all deals. These startups are set to face further uncertainty under the Trump administration, especially with the anti-ultra-processed-food movement helmed by health secretary Robert F Kennedy Jr.

    Gil Horsky, founding partner at Flora Ventures, believes that the White House could create “chaos” at the Food and Drug Administration and “further complicate regulatory frameworks and approvals for new bio-based food ingredients”.

    Across all industries, VC funding reversed a three-year decline in 2024, increasing by 3% to reach nearly $314B. Agrifood tech companies, however, make up just around 5% of global investments, which is disproportionate to the industry’s contribution to the global economy and climate crisis.

    The food industry is responsible for at least 15% of the world’s GDP, employs more than half of its workforce, and generates at least a third of all greenhouse gas emissions. In fact, a new analysis suggests that agriculture is the leading cause of climate change – putting a sharp spotlight on where investors’ priorities should be in the coming year.

    The post Global Agrifood Tech Funding Rebounds After Two-Year Slump appeared first on Green Queen.

    This post was originally published on Green Queen.

  • food tech funding 2024
    5 Mins Read

    Global agrifood tech investment reached $16B in 2024, a mere 4% drop from 2023, with the US and India scoring big wins amid Europe’s continued decline.

    The alarming declines in venture capital flows to agrifood tech innovators are finally being stemmed, according to a new report by AgFunder.

    In 2022, the amount of capital invested in the sector fell by 39% compared to the record highs of 2021. This was followed by a 51% year-on-year decline in 2023. In 2024, however, this trend appeared to slow down, with agrifood tech only down by 4%, reaching $16B.

    While that is a seven-year low, many investors believe the market is bottoming out, and increased investment in markets like the US and India “hint at better days to come”.

    agrifoodtech funding
    Courtesy: AgFunder

    “The sector has been in free fall for the last few years, pulled down by macroeconomic trends and venture capital investor disenchantment, not to mention a pullback across venture capital more broadly,” the report reads. “All of that still exists, now compounded by geopolitical tensions, trade wars, and the ever-present threat of climate change. But in 2025, there are some signs of recovery.”

    Investors surveyed by AgFunder suggest that following a year of market corrections and recalibration, 2025 could be fraught with “chaos”, “uncertainty”, and “short-term decision-making”, while the volatility of US President Donald Trump’s tariffs could breed further unpredictability.

    “Protectionism combined with investors seeking a faster cash return will lead to short-term decision making, while higher tariffs will likely push [interest] rates back up if markets are impacted,” says Mark Durno, agrifood managing partner at Scottish VC firm Rockstart. “And continued political instability will put pressure on commodity markets.”

    US and India among 2024’s winners

    agfunder agrifoodtech investment report
    Courtesy: AgFunder

    The US once again retained its top spot, attracting $6.6B in funding – more than two-fifths of the global total. It represented a 14% increase from 2023, making it one of the only countries to attract more investment from the previous year.

    Meanwhile, India leapt up two places to the second spot in 2024, thanks in large part to its eGrocery sector. The world’s most populous country witnessed a 215% hike in investment to close the year at $2.5B – of this, $1.4B was raised in several rounds by rapid grocery startup Zepto. This propelled South Asia to the top of the heap as the only developing market to post growth (202%) last year.

    One of the countries India overtook was China, where funding fell by 51% to reach $848M. The UK, meanwhile, recorded a similar 45% decrease, totalling $616M in dollar investment.

    However, the Netherlands was among the nations that enjoyed a fruitful 2024, with investment up by 118% at $614M. Fellow European country Finland was home to the biggest hike among the top 10 (403%), attracting $389M. And in Asia, Japanese agrifood tech startups secured $290M from VCs, a 76% improvement on the previous year.

    Though investment is showing signs of recovery, deal count still plunged by 24% to fall below 2017 levels, “signalling the bottom of the dramatic drop in funding to the sector and the rest of venture capital more broadly”. “While it’s hard to be upbeat about the quantity of deals closing,” the report notes, “the quality of many of the companies raising decent-sized rounds is promising.”

    Meanwhile, upstream companies (which operate on the farm or in primary production) continued to dominate, taking up 51% of the funding share with over 1,265 deals – this is despite a 22% drop in year-on-year funding. Investment in downstream startups (involving technologies removed from the primary sector) was up by 20%, albeit with much fewer deals, signalling larger rounds.

    agrifoodtech investment
    Courtesy: AgFunder

    Alternative proteins see 20% decline, and Trump could cause further chaos

    According to the report, the Innovative Food category – which involves alternative proteins and novel foods – was the third-largest upstream vertical in terms of investment, and the fifth-largest overall, with startups in the space raising $1.4B over 227 deals in 2024.

    This, however, was 20% less than the year before, reflecting the bleak investment landscape for companies making plant-based food, cultivated meat, or precision-fermented proteins. This is similar to the 27% decline for alternative protein startups identified by Net Zero Insights and the Good Food Institute in 2024.

    And while Innovative Food dominated seed-stage funding in the upstream category (totalling $191M), “the numbers are not all that they seem, with several startups delaying their Series A with convertible bridge rounds, no doubt putting off an inevitable valuation reset”, AgFunder points out.

    That said, while Europe saw funding decline by 32% (including Israel), Innovative Food – in fact, mostly alternative protein – startups raised $608M, accounting for 47% of the total developed market investment in the category. In the UK too, this category accounted for a fifth of the deals, the highest in the agrifood tech sector.

    alternative protein funding
    Courtesy: AgFunder

    In the US, though, Innovative Food continued its decline from a high of over $3B in 2023, attracting just $574M in 2024, while accounting for 12% of all deals. These startups are set to face further uncertainty under the Trump administration, especially with the anti-ultra-processed-food movement helmed by health secretary Robert F Kennedy Jr.

    Gil Horsky, founding partner at Flora Ventures, believes that the White House could create “chaos” at the Food and Drug Administration and “further complicate regulatory frameworks and approvals for new bio-based food ingredients”.

    Across all industries, VC funding reversed a three-year decline in 2024, increasing by 3% to reach nearly $314B. Agrifood tech companies, however, make up just around 5% of global investments, which is disproportionate to the industry’s contribution to the global economy and climate crisis.

    The food industry is responsible for at least 15% of the world’s GDP, employs more than half of its workforce, and generates at least a third of all greenhouse gas emissions. In fact, a new analysis suggests that agriculture is the leading cause of climate change – putting a sharp spotlight on where investors’ priorities should be in the coming year.

    The post Global Agrifood Tech Funding Rebounds After Two-Year Slump appeared first on Green Queen.

    This post was originally published on Green Queen.

  • daniel skaven ruben
    4 Mins Read

    In our new interview series, we quiz future food investors about the solutions that excite them the most, their favourite climate-forward restaurant, and what they look for in successful founders.

    Daniel Skavén Ruben is the Founding Partner at Solvable Syndicate.

    What future food technologies/solutions most excite you?

    Our modern food system was built to deliver high yields and cheap calories, and it has been highly successful at that; we now need to transition to a nourishing, environmentally sustainable food system. Any technology or solution that can get us closer to that goal – in a big way – is exciting to me.

    What are three future food verticals you are actively looking at for 2025?

    Regenerative agriculture, supply chain data/digitisation, and sustainable alternatives to agrochemicals.

    What do you consider the food tech sector’s greatest achievement in the past five years?

    Frankly, I think the sector to some degree has overpromised and underdelivered both in terms of financial returns for investors, but also in terms of the real world impact these new technologies have had so far. So from this perspective, perhaps the greatest achievement is that we haven’t given up on the sector, and the potential it holds.

    If you could wave a magic wand, how would you fix plant-based meat?

    Make it truly craveable and irresistible on all key aspects; taste, texture, convenience, and nutrition. 

    What’s the top trait you look for in a founder?

    I’m not sure it can be distilled to a single trait. It seems to me that top entrepreneurs are obsessed with solving real problems for real customers, and generating revenue and eventually profit throughout that process.

    They are often great storytellers, and can successfully sell the company vision to customers, employees, investors, and other key stakeholders. They don’t let perfect stand in the way of good; they act, they execute, they get things done. They are curious and humble, and can push through the sea of rejection and uncertainty that comes with being a founder. They are honest and transparent; they deliver on their promises.

    The One That Got Away: What is the deal you wish you had gotten into, but didn’t?

    Have you heard the story of the Zen master and the little boy? Just a few years ago, some food tech companies and verticals raised billions, leading many people to think they’d take over the world; today, many of these companies are gone.

    Sometimes, we have FOMO for missing out on investing in companies that eventually turn out to be nothing-burgers; sometimes we invest in things that we later regret. So, as the Zen master says: We’ll see.

    What do you consider your most successful future food investment so far?

    From a ROI or MOIC perspective, there are a couple of companies that look great so far – on paper. But it’s all air guitar until there’s an exit event. I’d like to hope it’s possible to balance profitability with purpose, and we only invest in purpose-driven startups.

    One example is Nilus, which brings affordable groceries to low-income people in Latin America while cutting food waste in the process. Last year, the company served 250,000+ people and helped them save 21% on average on their daily grocery expenses. This allows people in these vulnerable communities to spend more of their precious money on essential resources like medical care or educational supplies for their children.

    If that’s not a successful investment, I don’t know what is.

    What has been your most disappointing investment so far?

    Most startups fail, for various reasons. It’s tuition money for the future. It’s disappointing whenever a startup fails, and I haven’t learned enough around why that startup failed. Then I risk making the same mistake twice.

    What do people misunderstand/get wrong most about VC?

    VCs don’t necessarily look for good businesses; they want to find scalable businesses tackling big markets where there can be outsized financial returns. You can have a great company that is growing profitably, but it may not be a fit for the VC model. And that’s okay!

    Another important thing to remember is that raising VC money is not the same thing as achieving success. I’ve seen companies raise huge amounts of VC money and eventually fail because they focused on growth at all costs. They would likely have been better off not raising money from VCs.

    What is the most ‘future food’ thing you have eaten this month?

    The plant-based whole cut loin from Juicy Marbles!

    Where is your favourite climate-forward restaurant/dish/place to eat anywhere in the world?

    I was once lucky and privileged to be part of a small group that was served some fantastic, sustainable dishes prepared by Chef Dan Barber of Blue Hill at Stone Barns in Pocantico Hills, New York. We also got to experience the farm and tour the Stone Barns Center, a world-leading hub for food innovation, research, and sustainability. It was truly special.

    What’s your ‘why’? What motivates you to do what you do?

    The food system has a massive impact and is tightly linked to some of the greatest challenges facing humanity (e.g. climate change, environmental degradation, pandemics, diet-linked disease). We can and must solve these challenges in our lifetime; technology and innovation are part of the answer, and it feels incredibly meaningful to get to support the entrepreneurs and scientists that are building the future we want to see.

    The post 5 Minutes with A Future Food VC: Solvable Syndicate’s Daniel Skavén Ruben appeared first on Green Queen.

    This post was originally published on Green Queen.

  • china alternative protein
    6 Mins Read

    China’s annual Two Sessions summit is underway, and two documents released in the lead-up indicate drummed-up government support for alternative proteins.

    As political leaders from across China convene at the annual Two Sessions summit, alternative proteins have received another significant boost in documents released ahead of the meetings.

    Over 10 days, the Two Sessions – so named for the annual meetings of the National People’s Congress and the Chinese People’s Political Consultative Conference – will see decision-makers ratify legislation, review government work, and set an economic agenda for the forthcoming year.

    Already the global leader in renewable energy, China has been expanding its support for alternative proteins like plant-based or cultivated meat, with experts suggesting that if the country wants to decarbonise, half of its protein consumption must come from alternative sources by 2060.

    Leaders in the US have already highlighted fears of being overtaken by China’s biotech prowess. The government’s current five-year agriculture plan encourages research in cultivated meat and recombinant proteins, while the bioeconomy development plan aims to advance novel foods too. And President Xi Jinping has called for a Grand Food Vision that includes plant-based and microbial protein sources.

    cellx bacon
    CellX’s mycelium bacon prototype | Courtesy: CellX

    Building on this, one of the new documents is an official notice from the Ministry of Agriculture and Rural Affairs, which outlines key areas for national agricultural science and tech innovation through to 2028.

    The second document came just over a week later. Dubbed the No. 1 Central Document, it is published every February as the year’s first policy statement released by the Central Committee of the Communist Party of China and the State Council.

    According to alternative protein think tank the Good Food Institute (GFI) APAC, this is the single most influential document signposting what China considers its top policy goals for agriculture.

    We spoke to Mirte Gosker, managing director of GFI APAC, to break down what the new documents mean for the alternative protein sector in China and the wider Asia-Pacific region.

    This interview has been lightly edited for clarity and concision.

    Green Queen: What did last year’s Two Sessions conference say about alternative proteins?

    Mirte Gosker: Shortly before the kickoff of last year’s Two Sessions conference, China’s Ministry of Agriculture and Rural Affairs (MARA) convened the first meeting of its new Science and Technology Innovation Strategic Advisory Committee, which has been tasked with supercharging food innovation nationwide.

    A few days later, National People’s Congress deputy Xiong Tao, who is also chairman of the publicly traded Angel Yeast Co., submitted a formal proposal to accelerate the development of microbial proteins – an emerging category that harnesses the power of fermentation to create everything from Quorn nuggets to animal-free dairy. His proposal is now under review at MARA.

    lab grown meat china
    Courtesy: Eat Just

    GQ: What is GFI APAC’s take on the official notice issued by the Ministry of Agriculture and Rural Affairs?

    MG: This can be interpreted as a blueprint from the highest ranks of China’s agricultural authorities about what they believe are top domestic priorities.

    Among the priority areas identified were:

    1. “Agricultural processing and food manufacturing”, including “research on novel food resource development technology”, which the document says can “create a new generation of food to meet new scenarios and special needs”;
    2. “Agricultural product quality and safety”, including studies to assess the safety and nutritional efficacy of alternative proteins and other novel resources.

    These explicit mentions of novel foods are expected to drive more R&D funding towards alternative proteins. Reading the full document in context, analysts anticipate a special emphasis on the development of technologies like microbiomics and AI, which can optimise food production processes, identify new protein formulations and raw materials, and reduce costs.

    GQ: What does the No. 1 Central Document say about alternative proteins? What’s your take on this?

    MG: Among this year’s goals outlined in the No. 1 Central Document is “building a diversified food supply system” including efforts “to cultivate and develop biological agriculture and explore novel food resources.”

    (“Biological agriculture” in this context can be interpreted as agriculture enhanced by biotechnology, rather than conventional farming methods.)

    The document’s authors specifically mention a need for “expanding food sources through multiple channels”, including fungal and algae-based protein extraction techniques used in the development of many plant-based and fermentation-derived products.

    Additionally, the No. 1 Central Document calls for strengthening “supervision” of food safety and agricultural product quality – a step seen as important to establishing broad consumer trust and market adoption of new protein sources.

    The fact that food safety was specifically referenced in both documents sends a clear message to national regulators: Now is the time to develop comprehensive approval frameworks that can enable emerging food categories to thrive.

    plant based milk china
    Courtesy: Viee

    GQ: How do you view China’s alternative protein ecosystem and the government’s support?

    MG: As the world’s single largest meat market, China has huge incentives to transition towards smarter ways of satisfying soaring protein demand. Conventional methods are highly inefficient: feeding up to 100 calories of crops to a cow produces just one calorie of beef.

    This squandering of resources also creates an uneasy dependence on the West, as millions of tonnes of soybeans and corn are imported to satisfy the demand for animal feed. 

    In other words, by mastering the art of making delicious and affordable protein from plants, microbes, and other novel sources, China can produce a whole lot more of it, while bolstering its self-sufficiency.

    GQ: Do you expect any novel food approvals in the country this year?

    MG: While there is currently no regulatory process through which Chinese companies can apply for the market approval of novel proteins like cultivated meat, representatives from the corresponding regulatory body, the China National Center for Food Safety Risk Assessment, have mentioned at recent conferences that they are paying close attention to international developments and working to create a robust framework for cultivated meat safety assessment. 

    In the meantime, the development of cultivated meat has continued to accelerate across the country. Last August, GFI APAC worked with Chinese partners to co-organise the first-ever China-Singapore scientific symposium, which brought together dozens of experts from academia, industry, and government.

    At the closed-door event, Chinese and Singaporean scientists exchanged insights on techniques to scale up alternative meat industrialisation, including layering flavour pockets from cultivated animal cells into plant-based protein sheets to make hybrid products, and designing innovative bioreactors that reduce cultivated meat production costs by leveraging computer simulations to test for optimal growth conditions.

    GQ: What makes you hopeful about the APAC future food system in 2025?

    china new protein centre
    Courtesy: Fengtai District Media Integration Center

    MG: Across Asia, countries are investing in R&D and manufacturing infrastructure that could thrust the alt protein sector into commercial viability – pulling from the proven playbook used to scale up solar energy and electric vehicles.

    South Korea is expected to issue its first cultivated meat approvals this year, and Thailand is hot on its heels. China just opened its first alt-protein innovation centre in Beijing; Malaysia’s prime minister commissioned a cultivated-meat industry feasibility study; and GFI is leading efforts to coordinate regional regulatory frameworks, so that startups can simultaneously roll out products in multiple markets. 

    Just as renewables are central to satisfying soaring energy demand, there is enormous economic opportunity in producing protein more efficiently. As our planet warms, countries will need innovative ways to make more meat with fewer resources – and Asia is once again laying the groundwork to sell the world what it needs.

    The post Two Sessions: Why China is Betting on Alternative Proteins in Its Annual Political Summit appeared first on Green Queen.

    This post was originally published on Green Queen.

  • allplants grubby
    5 Mins Read

    British vegan meal kit startup Grubby has bought the recipe IP of ready-meal brand Allplants, aiming to relaunch the latter’s products shortly after its brand assets were acquired by Deliciously Ella’s founders.

    The revival of popular plant-based meal company Allplants continues, with its frozen product range set to be relaunched by fellow British brand Grubby, which has acquired the rights to its recipes and manufacturing processes.

    It comes nearly four months after Allplants fell into administration, which resulted in the firm’s components being broken up into three areas. Its brand, trademark, consumer database and online assets were bought up by the founders of Deliciously Ella and combined with their Plants label last month, while details about its warehouse facility haven’t been disclosed.

    The recipe IP for its vegan meals, desserts, breakfast pots and sides, however, had not been part of the Plants deal, and has now been snapped up by Grubby, an extension to its existing meal kit range.

    “The Allplants range is a true asset, with real consumer love and value, stretching across multiple meal occasions,” Grubby founder and CEO Martin Holden-White told Green Queen. “The products are a testament to the years of dedication from [Allplants co-founder] Jonathan Petrides and his team, and we couldn’t overlook this exciting opportunity to bring them back to the market.”

    Asked when and where Grubby expects to roll out the products, he said: “We’re currently [in] discussions with a range of manufacturers and we aim to do this across multiple channels, as soon as we find the right solutions to bring the products back as consumers know and love them, under the Grubby brand.”

    A win-win for both Plants and Grubby?

    allplants
    Courtesy: Allplants

    Founded in 2016 by brothers Alex and Jonathan Petrides, Allplants capitalised on the meal delivery boom during the Covid-19 lockdowns, and sold six million meals within the first three months of its retail debut in November 2022.

    Such was its popularity, the brand amassed nearly 200,000 followers on social media, and attracted £67M in investment, with backers including professional footballers Chris Smalling and Kieran Gibbs.

    However, the business recorded a loss of nearly £10M in the seven months to March 2023, which it ascribed to inflation, post-Brexit supply chain disruptions, rising interest rates, and the pursuit of profitability.

    The business went into administration last November, making 65 employees redundant and working with advisory firm Interpath to find a buyer. Last month, Ella and Matthew Mills – who sold their Deliciously Ella brand to Hero Group in September – took over Allplants’s brand assets and merged it with their Plants label.

    allplants deliciously ella
    Courtesy: Allplants

    Rather than re-release Allplants’s vegan meals, though, Plants looked to capitalise on its established brand and social media following to push forward its own line of plant-based staples like pasta, sauces, kombucha and soups. It also sells two frozen ready meal SKUs in retail, and plans to expand the range and offer delivery, in response to consumer demand online.

    But with Allplants’s own recipes set to return to the market under Grubby, it begs the question: which brand will be able to retain Allplants’s customers and gain access to new ones?

    “The Allplants team spent years perfecting this range and there is real consumer love for the products – we simply could not let that all go to waste, and we’re delighted that they will live on,” said Holden-White.

    Interpath director Natasha Harbinson added: “Allplants had a loyal following, so we’re sure their customers will be thrilled at the prospect of this range being brought back into production.”

    Grubby plans to break even in 2026

    grubby bosh
    Courtesy: Grubby

    Grubby’s takeover of the Allplants IP comes right after the launch of its debut cookbook and a new online marketplace where people can add grocery items to their recipe boxes.

    “Our recent product expansions, including the Grubby Marketplace and our debut recipe book, have already shown strong demand for more varied plant-based options,” said Holden-White. “Integrating these products into our ecosystem creates a seamless experience for customers who want plant-based choices across all meal occasions.”

    The company, founded in 2019, has sold over 100,000 meal kits, and has enjoyed a 21% year-to-date growth in revenue. Holden-White ascribed this primarily to improved customer retention, with one-year retention up by 140% in the last 12 months.

    He added that the company’s EBITDA – revenue excluding all non-operational expenses – has improved by 56% year-on-year, with Grubby aiming to break even in 2026.

    vegan ready meals
    Courtesy: Allplants

    Although UK sales of plant-based ready meals plunged by 10% last year, the Allplants deal is part of this growth strategy, with its meals, desserts and breakfast pots making a “seamless addition” to Grubby’s ecosystem. But is Holden-White confident Grubby can achieve its goals without Allplants’s sizeable online following?

    “Social media is just one piece of the puzzle. At Grubby, we’ve built a highly engaged customer community and an even larger email database, giving us direct access to a passionate audience who already love plant-based meals,” he said. “With this acquisition, we’re not just bringing back these much-loved recipes – we’re expanding our own range to offer even more convenient plant-based options.”

    He added: “By leveraging our core acquisition channels, including direct-to-consumer expertise, performance marketing, and strong partnerships, we see this as a huge opportunity to attract new customers looking for high-quality, time-saving meal solutions while continuing to serve our loyal Grubby community.”

    Allpants’s revival is the latest example of plant-based companies that have been rescued from the brink recently, joining the likes of Meatless FarmVBitesPlant & Bean, and Mycorena.

    The post ‘A True Asset’: Allplants Meals to Return As Fellow Vegan Brand Grubby Acquires Recipe IP appeared first on Green Queen.

    This post was originally published on Green Queen.

  • impossible steak
    4 Mins Read

    US plant-based leader Impossible Foods has unveiled its first new product of 2025, Steak Bites, which it describes as its “meatiest” innovation.

    Joining the ranks of its fellow meat-free innovators, Impossible Foods has introduced its first steak product, a pre-cooked offering with 80% less saturated fat than beef flank.

    The new Steak Bites SKU was unveiled at the ongoing Natural Products Expo West in Anaheim, California (March 5-7), and is rolling out at grocery stores across the US for $8.99 per 10oz pack. It will also be made available to restaurants in the months ahead.

    Impossible Foods is positioning its steak as a marker of the “unparalleled acceleration” of its R&D capabilities, leveraging its flavour and ingredient science and innovative methods to create what the company says is its “meatiest” product ever released.

    Aside from taste and texture, it’s going big on nutrition, reflecting two of its biggest marketing priorities in recent months. The Steak Bites contain 21g of protein per serving (from soybeans), 3g of fibre, and just 0.5g of saturated fat, and are rich in iron, B vitamins, and calcium. This will appeal to the 65% of Americans who eat plant-based foods because they’re healthy.

    Can Impossible steak beat its rivals?

    impossible steak bites
    Courtesy: Impossible Foods

    Impossible Foods is far from the first company to offer a meat-free steak analogue to Americans. Companies like Chunk Foods, Juicy Marbles, Tender Food, Meati, The Better Meat Co, and Beyond Meat are some of the leading innovators in this space.

    The latter would likely be its closest competitor, which offers similar pre-cooked steak chunks. While Beyond Meat’s steak uses a base of faba bean protein and wheat protein, Impossible Foods’s version centred around its trademark soy protein isolate. But both companies are likely to raise questions from those looking for shorter ingredient lists, since the products contain over 20 ingredients (though many of those are nutrients to fortify the meat alternatives).

    That said, Impossible Foods promises to be the best of the lot, suggesting that its steak bites “significantly outperform the competition” when it comes to flavour and texture. It offers consumers a “juicy, savoury” experience, including a “tender, fine-grained texture” akin to the muscle structures found in animal-derived meat.

    “Our steak bites are first and foremost delicious,” says CEO Peter McGuinness. “They’re also packed with protein, no cholesterol, and less saturated fat versus the animal. You’re not going to find a better plant-based steak option than that.”

    He adds: “It’s a real testament to our advancements in R&D. Achieving the right balance of amazing taste and great nutritional value is what people want and need, whether you’re a meat-eater or not.”

    The Impossible steak comes pre-seasoned, and can be prepared on the stovetop or – meeting today’s at-home cooking trends – in the air fryer. The brand is hoping that this will widen appeal to consumers with busy weeknight schedules, as well as the steak-and-eggs-for-breakfast crowd.

    In addition to the taste and nutrition virtues, the Steak Bites come with environmental benefits – they use 94% less land and water, and generate 93% fewer emissions than a conventional sirloin steak.

    ‘Animal-free’ label in spotlight amid FDA guidance

    vegan steak
    Courtesy: Impossible Foods

    The product launch comes amid a heightened backlash against ultra-processed foods (UPFs) – and by extension, plant-based meat – in the US. With Robert F Kennedy Jr now part of the Trump administration, these foods are set to face even more scrutiny, given the new health secretary had promised to ban UPFs in schools.

    Amid the fallout, some of the country’s biggest UPF producers are facing a false marketing lawsuit, and California is figuring out the best way to crack down on these products. At the same time, annual sales of meat analogues continued to fall in 2024, with the decline remaining around 9% throughout the year. And now, there’s a new Non-UPF Verified certification for companies looking to capitalise on this shift.

    Speaking of which, labelling is in focus for plant-based producers. The FDA’s latest guidance suggests companies can use terms like ‘burgers’ and ‘steak’, with ingredient-focused qualifiers like ‘soy-based nuggets’ preferred over descriptors such as ‘meat-free’.

    The FDA’s proposed guidance is in the public consultation stage, but the recommendation that ‘meat-free’ should be used in conjunction with the source ingredient is noteworthy – Impossible Foods’s Steak Bites feature an ‘animal-free’ label next to its ‘Meat from Plants’ phrase on the front of the pack, a first for the company.

    With consumers increasingly averse to terms like ‘vegan’ and ‘plant-based’, it could prove to be an interesting move for a product charting new territory for what is a well-established brand. According to Impossible Foods, it is the US’s leading plant-based company in the foodservice channel, and ranks second in terms of retail share.

    To accelerate this growth, it recently hired Meredith Madden as its new chief demand officer. A former Chobani exec and most recently CEO of The Kraft Heinz Not Company, she is overseeing Impossible Foods’s sales, product and marketing operations, and has been given a mandate to “galvanise and simplify the company’s commercial operations”.

    “It’s no secret this category has its share of challenges, but we’re building a team that is truly up for fighting the good fight. I’m really excited and proud Meredith is on our team,” McGuinness said.

    The post Impossible Foods Steaks Its Claim with ‘Meatiest’ Plant-Based Product Yet appeared first on Green Queen.

    This post was originally published on Green Queen.

  • trump tariffs food
    7 Mins Read

    Food prices are skyrocketing in the US, and President Donald Trump’s tariffs on its neighbours and China could make it harder to access alternative proteins when they’re needed more than ever.

    The continued discourse against ultra-processed foods, legislative efforts to ban cultivated meat, and rollback of key climate policies have all been signs that alternative proteins may not have it easy under Donald Trump’s second stay in the White House.

    Now, with his tariffs on imports from Canada, Mexico and China officially coming into effect, things might just get even bleaker.

    All products imported to the US from China now carry a 20% tax (versus 10% previously), rising to 25% for all Mexican products and most Canadian ones. In response, outgoing Canadian Prime Minister Justin Trudeau has announced a retaliatory tariff of 25% to be placed on over $100M worth of products over the next three weeks.

    China, too, is imposing an additional 10-15% tax on a range of foods. And Mexico President Claudia Sheinbaum confirmed her country will also impose tariffs on the US, with the affected products set to be announced this weekend.

    Trump isn’t stopping his trade war here, though. He has teased another 25% levy on imports from the EU, and announced additional tariffs on “external” agriculture products starting next month.

    Inflation continues to bite consumers. Take eggs, for example, which have never been more expensive in the US, a crisis that has highlighted the supply potential of plant-based alternatives. However, these tariffs could further complicate matters for the alternative protein industry, impeding its efforts to provide a solution to food shortages and sky-high prices.

    From oat milk to plant-based meat, get ready for even higher prices

    vegan meat price
    Courtesy: Anay Mridul/Green Queen

    Food already cost 2.5% more this January than 12 months prior, and the US Department of Agriculture predicts that overall food prices will rise by a further 3.4% in 2025.

    The tariffs will most likely worsen things – analysis from Congressional Democrats on the Joint Economic Committee has found that food costs might increase by 2% as a direct result of Trump’s decision, costing American families up to an extra $2,000 per year.

    Mexico, China and Canada are the US’s three largest trading partners, accounting for 42% of the latter’s imports. The tariffs may not directly impact the price tag of a packaged food product – but they will raise the cost of imported raw materials and equipment for domestic manufacturers, which in turn would lead to higher on-shelf markups.

    A recent report from Pitchbook explains that the tariffs would impact alternative protein companies too. This is because China supplies raw materials, processing equipment, and packaging materials, while the EU provides specialised ingredients and machinery. Moreover, restaurant and grocery e-commerce in Mexico and Canada supply fresh produce and packaged goods.

    “Tariffs are expected to increase operational costs for food tech companies due to higher prices for imported goods and materials. Such an increase could lead to reduced profit margins and potential price increases for consumers,” outlines Pitchbook.

    For example, most of the oat supply in the US is imported from Canada – in fact, Oatly too uses Canadian oats for its US market. Since grains are one of the categories impacted by the tariffs, consumers could end up paying more for oat milk.

    Likewise, meat alternative makers that use avocado or canola oils (such as Beyond Meat and Tofurky, respectively) could also face higher costs thanks to the levies on Mexican and Canadian imports.

    With egg prices breaking records, plant-based alternative manufacturers like Eat Just have seen sales and demand grow quickly over the last few weeks, proving to be a crucial solution to empty egg shelves and prohibitive costs. Again though, for its Just Egg, the company sources mung beans from various parts of the world, including Asia and Africa – could Trump’s upcoming tariffs on international agricultural products threaten its momentum?

    egg crisis
    Courtesy: Eat Just

    A supply chain overhaul incoming?

    Farmers will arguably be even worse off with the tariffs. Greater levies on potash and fertilisers – imported in large quantities from Canada – will make it more expensive for American farmers to grow crops.

    Minnesota Senator Amy Klobuchar, the highest-ranking Democrat on the Senate Agriculture Committee, believes the tariffs “will make it harder for Americans to put food on the table and will squeeze farmers who will lose valuable export markets and see higher input costs”.

    And while retaliatory tariffs from China could weaken demand (and thus prices) for crops like soybeans, corn and wheat, the impact wouldn’t necessarily be reflected in grocery costs. It is farmers who will be affected, compounding their ongoing struggles to sustain income levels.

    trump food policy
    Courtesy: Trump White House/Flickr/CC

    Many manufacturers, meanwhile, may need to shore up their domestic supply chains to stay ahead of the tariffs’ repercussions, either by switching or acquiring suppliers. This may also impact employment – analysis from the Federal Reserve found that manufacturing jobs were among the biggest casualties of Trump’s 2018 tariffs, thanks to higher input costs and retaliatory tariffs.

    All this raises an important question: who do the Trump tariffs benefit here? Companies that have their ducks in a row with their sourcing and supply chain – with local raw materials and a domestic manufacturing setup – could stand to win.

    With the US having poured tens of millions of dollars to ramp up biomanufacturing, there is an opportunity here – although as a business, having deep pockets will become even more important.

    Arturo Elizondo, co-founder and CEO of animal-free egg maker The Every Company, told Green Queen last month: “The biggest risk is any retaliatory tariffs which might affect our supply chain, but we’ve planned ahead by building redundancy.”

    Tariffs could scare off investors

    And that takes us to another important implication of the tariffs: private investment. Venture capitalists’ interest in climate tech is waning fast, with funding down by 38% last year. Financing of food and land use solutions, meanwhile, only makes up 18.5% of climate tech capital, despite the industry causing a third of all emissions globally.

    Alternative proteins had it even worse. After investment dropped by 44% in 2023, it fell by a further 27% last year, thanks to large declines in venture capital for plant-based food (-64%) and cultivated meat (-40%). Only fermentation startups saw a funding increase in this sector (43%).

    alternative protein investment
    packaeCourtesy: GFI

    With the tariffs creating further uncertainty for these companies, investors may become even more cautious with their cash this year, threatening businesses working to safeguard the future of food.

    VCs have highlighted how the trade war between the US and these countries is likely to lower valuations, decrease exits, and give investors pause in terms of deployment – and this would cause a ripple effect on the food tech ecosystem too. Stock market volatility is also likely to continue as the fallout from the tariffs takes shape.

    And it’s not just American companies that will feel the effects. The US is Canada’s largest export market, taking up over 77% of the share, so the tariffs are likely to hit both economies hard. Public financing represents a much larger chunk of food tech funding in Canada (30%) than in the US (8%), and plant-based food accounts for 12% of all investments in the category, making it “central to the country’s broader food tech ecosystem”, a recent report suggested.

    canada food tech funding
    Courtesy: Canadian Food Innovation Network

    Plant-based foods are also often costlier to produce, thanks to specialised ingredients and smaller-scale processing. So private investment needs to be significantly stepped up, since the gap with public funding carries “profound implications, including challenges in scaling operations, building supply chains, meeting regulatory requirements, and achieving strong exit opportunities”.

    All said, the tariffs have promised an even more uncertain period for alternative proteins and food tech – with farmers, manufacturers and consumers all left worse off, for the most part. How they will make America cheap again, only time will tell.

    The post Make America Cheap Again: How Trump’s Tariffs Will Impact Food Tech & Alternative Protein appeared first on Green Queen.

    This post was originally published on Green Queen.

  • tom brady vegan
    5 Mins Read

    Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers a range of product showcases at Expo West, Valsoia’s new gelato lines, and Lidl’s upgraded meat alternatives.

    New products and launches

    The world’s largest tofu maker, Pulmuone, is debuting new Korean-inspired plant-based products at Natural Products Expo West (March 5-7) in California, including cilantro-garlic potstickers, pineapple-teriyaki glazed tofu, black garlic cream noodles, and bulgogi-style rice balls.

    expo west vegan
    Courtesy: Pulmuone

    More from Expo West, Before the Butcher will showcase its just-launched The Original Butcher Sticks, a range of meat snacks in pepperoni and beef variants.

    Vegan free-from brand Whoa Dough has announced its newest product, Brownie Batter Ready-to-Bake, which it will exhibit at Expo West and launch into retail this week.

    Whole-cut meat producer Chunk Foods is debuting the latest additions to its US retail lineup at the show, rolling out four new flavours of its pulled steak: barbacoa, Texas BBQ, Korean BBQ, and teriyaki.

    chunk foods
    Courtesy: Chunk Foods

    South Korean-American vegan cheese company Armored Fresh has announced truffle as the third flavour of its oat-milk-based Zero-Dairy parmesan, set to be launched in May in the US.

    Speaking of plant-based cheese, Stockeld Dreamery has launched Spring Scallion and Midsummer Strawberry as its two new cultured cream cheese flavours, after moving its manufacturing to North America. They can be found at Essa Bagel, Zaro’s, Kismet, and Bergen Bagels, with more than 50 other shops to join the list soon.

    NFL legend Tom Brady has launched a new vegan sweets brand called Goat Gummies, as part of the former quarterback’s multi-year partnership with Gopuff. The gummies are available at the online grocer’s platform in Sweet Rush, Sour Burst, and Tropic Fusion flavours.

    goat gummies
    Courtesy: Goat Gummies

    Italian plant-based dairy Valsoia has announced two gelato lines to its portfolio: a no-added-sugar version with a rice and coconut base, and an oat milk range in lemon cake, stracciatella, and pistachio flavours. They’ll soon be available in Spain, the Netherlands, Sweden, the Baltics, Czechia and other markets.

    And British clean-label alt-milk brand Plenish has introduced Enriched Oat milk, which contains three ingredients and is fortified with calcium, vitamin D, iodine, riboflavin, vitamin B12, and fibre. It’s available at Tesco for £2.25 per litre.

    Company and finance developments

    US startup Jord BioScience has secured $7M in a Series B round to commercialise microbial technologies to enhance crop inputs and advance sustainable and regenerative farming practices.

    jord bioscience
    Courtesy: Jord BioScience

    Israeli alternative protein innovator Steakholder Foods has entered an agreement with Alumni Capital to receive a $1.25M private placement, as well as an $8M equity line of credit.

    Mushroom jerky maker Madarch Cymru (Mushroom Garden) has become one of nine recipients of British national agency Innovate UK‘s £400,000 New Innovators fund.

    Japanese cellular agriculture company IntegriCulture has secured ¥200M ($1.3M) in a non-dilutive bank loan, which will be used to invest in an upcoming deal and accelerate R&D.

    Vegetal Food, a distributor of vegan products for foodservice professionals in France, has raised €1.2M ($1.26M) in investment from the FPCI Food Invest II fund, in partnership with food consultancy FoodXpert.

    Indian plant-based supplements brand Earthful landed a $570,000 investment from Srinivasan Namala and Ritesh Agarwal on Shark Tank India.

    Spanish firm Allbiotech has completed the first production run of its Genesys V1 bioreactor, which is a lower-cost solution for early-stage precision fermentation research.

    According to a life-cycle assessment, Finland-based Enifer‘s Pekilo mycoprotein for pet food produces 86% fewer emissions than soy protein concentrate, and five times fewer than lamb meat.

    beyond meat lawsuit
    Courtesy: Beyond Meat

    Plant-based leader Beyond Meat has been handed a legal victory by the US District Court for the Central District of Florida, which has thrown out a class-action lawsuit brought by some of its investors.

    Policy and regulation

    The University of North Texas has committed to making 60% of its campus menus plant-based by 2027, building on its 50% target by the end of this year. It comes after the institution ranked second on the Protein Sustainability Scorecard by Humane World for Animals (formerly the Humane Society of the United States).

    university sustainability rankings
    Courtesy: UNT Dining Services

    Aussie agrifood company Wide Open Agriculture has received General Administration approval to export its lupin protein isolate to the Chinese market, where it will be initially sold as an ingredient in protein powders, dairy alternatives, and a lupin bean tofu.

    In the US, the Plant-Based Foods Association and its sister Plant-Based Foods Institute have unveiled a six-pillar strategy for 2025-27, spanning membership, marketplace, policy, research and education, consumer engagement, and agriculture.

    To promote vegan-friendly products in sub-Saharan Africa, certification body V-Label has partnered with food awareness organisation ProVeg Nigeria.

    lidl plant based meat
    Courtesy: Lidl Nederland

    Discount retailer Lidl is continuing its plant-based progress by improving the taste, texture and nutritional value of its own-label meat analogues in the Netherlands, with two-thirds of the products now meeting the Dutch dietary guidelines.

    In state legislature, the Colorado House has passed a bipartisan bill to reduce food waste in schools, businesses, universities, and local government institutions. Measures of the legislation include a switch to ‘best if used or frozen by’ instead of ‘sell by’ dates.

    Finally, Vegan Events UK has announced the first Swansea Vegan Festival, which will take place at LC Swansea on May 31.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Expo West, Tom Brady & Lidl Vegan Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • climate change food prices
    7 Mins Read

    Climate change is already disrupting food supplies across the world, causing shortages and raising prices for consumers – here are six staples under threat.

    For those who find it sexy, your morning mocha could be in trouble. Or if, like Elon Musk, you like to eat steak and eggs, but don’t have the wallet to match, your breakfast is also in jeopardy.

    People like Musk have been trying to disassociate climate change from the food system, despite the latter accounting for a third of all global emissions – in fact, one recent study suggests it’s the leading cause of global warming.

    You only have to look at the price of eggs, chocolate or coffee to know that food production adversely affects the planet, and climate change in turn is ravaging our food supply.

    As inflation continues to hit consumers, making affordability a bigger concern than even health for many, food prices are set to continue rising in the near term. And if we don’t address factory farming and climate-harming agriculture, things are going to get progressively worse.

    Here are six charts that illustrate as much.

    Eggs

    egg prices
    Consumer price index for eggs | Courtesy: Bureau of Labor Statistics

    Egg prices are at an all-time high in the US – consumer price index (CPI) data by the Department of Labor shows that the average retail Grade A eggs cost $4.95 per dozen in January 2025, surpassing the previous high recorded in January 2023. In fact, in some places, Americans are paying more than a dollar per egg.

    With bird flu leading to the culling of over 160 million birds, the Trump administration has pledged an additional $1B to stem the outbreak, on top of the $2B already spent. Despite that effort, the USDA predicts the cost of eggs to increase by another 41% in 2025, meaning eggs could cost as much as $7 per dozen based on the consumer price index.

    This has necessitated the need for alternatives like plant-based liquid or powdered formats, or precision-fermented egg proteins. Think the vegan sunny-side-ups from Yo Egg, the recombinant EggWhite protein from The Every Company, or the pourable mung bean egg from Eat Just, whose sales grew five times faster this January than last.

    Cocoa

    cocoa prices
    Courtesy: Sylvie Husson/Sabrina Blachard/AFP

    Chocolate is sweet on the tastebuds but bitter on the planet, thanks to the industry’s high emissions (linked to deforestation) and water use. Climate change itself has also hurt cocoa crops, with global cocoa stocks dropping to their lowest levels in a decade.

    Last year, human-caused climate change added six weeks of days above 32°C in over 70% of cacao-producing areas across Côte d’Ivoire, Ghana, Cameroon, and Nigeria.

    As a result, cocoa prices shot up by three- to fourfold in 2024, reaching all-time highs. In New York, cocoa futures reached an all-time high of $12,565 per tonne in mid-December, following weather-induced low supplies for the fourth successive season in West Africa, which produces the majority of the world’s cocoa.

    These hikes meant cocoa surpassed the growth of every other commodity in the value chain in 2024 – and prices are likely to stay high this year. Low supplies and skyrocketing costs have had an impact on the bottom lines of chocolate giants like Hershey’s too, whose profit forecast for 2025 is below analysts’ expectations.

    It’s a good time to look at alternative chocolate companies like Voyage Foods, Planet A Foods, Food Brewer, and Foreverland, which are futureproofing the industry with cocoa-free and cell-based versions.

    Coffee

    coffee prices
    Courtesy: MacroTrends

    Coffee wasn’t far behind cocoa in its price hikes last year, becoming the second-largest gainer last year. With 60% of coffee species endangered and the area suitable for cultivating arabica shrinking, this should come as no surprise.

    Extreme-weather-induced crop failures and shortages pushed up arabica prices by 80% last year, with wholesale prices reaching a nearly 50-year high. In February, coffee futures in New York hit an all-time high of $4.34 per pound – already this year, prices are up by 35%.

    The severe drought in Brazil – the largest coffee producer – in 2024 is a major factor behind this rise, and this year too, the upcoming harvest is set to be 4.4% smaller, according to food supply agency Confab.

    This is why several companies – from Atomo and Minus Coffee in the US to Prefer in Singapore – are making beanless coffee, positioned as a supplementary product to reduce the strain on conventional beans.

    Beef

    beef prices
    Consumer price index for beef | Courtesy: Bureau of Labor Statistics

    It is the most polluting food on the planet, and yet we eat too much of it. Governments across the world are advising citizens to eat less beef for the good of both the climate and their own health – but that argument can now be extended to their wallets too.

    The cost of beef, both in retail and wholesale, already broke records in 2024, and it’s coming close to breaching those highs again. CPI data in the US shows that sirloin steak prices reached $12.01 per lb in November, and were at $11.97 in January. Likewise, ground beef cost $5.55 per lb in January, down from $5.67 in September.

    According to the USDA, beef and veal prices rose by 5.5% in January compared to 12 months prior, and they’re expected to grow by another 3.2% in 2025. Prices of wholesale beef, meanwhile, jumped by 14.8%, and are set to rise by a further 4.6% this year.

    Beef is more expensive now because of historically low levels of cattle inventories in the US, as well as a temporary import ban on cattle from Mexico (due to concerns over parasites). While the debate over ultra-processed food continues to make headlines, it marks a key opportunity for alternative beef makers like Impossible Foods, Beyond Meat, Meati, Chunk Foods, and more.

    Dairy

    milk prices
    Courtesy: Federal Reserve Economic Data

    Dairy is another major food group that’s harmful to the planet and is being harmed itself by climate change. Prices of milk in the US reached a record-high of $4.22 per gallon in November 2022, and while they have decreased slightly since then, they were still at $4.05 in January this year, a 10% year-on-year increase.

    Lower production levels in the US (a result of the bird flu) and New Zealand – the largest milk exporter – have also caused a hike in the cost of dairy products like butter. In the EU, butter was 19% more expensive in October 2024 than 12 months prior. Similarly, in the UK, government data shows that the price for a 250g tub of butter was 18% higher this January than at the start of 2024.

    Back in the US, the Department of Agriculture predicts dairy prices to “remain nearly unchanged” this year, and noted that “rising prices for cheese and whey may have reflected falling stocks and increased global competition, as well as lower-than-expected milk production in the second half of [2024]”.

    Class III milk, which is used to make cheese in the US, is expected to become slightly more expensive in 2025, and cheese prices are forecast to increase by 1%. The cost of whey, meanwhile, is set to approach the record labels seen in 2022 after a 36% hike last year.

    It highlights the need for further investment and government support (via promotion and subsidies) for non-dairy milk producers, whether it’s companies like Oatly or Silk making oat, almond or soy milk, vegan cheese players like Violife and Stockeld Dreamery, or even whey proteins and products from fermentation startups like Perfect Day and Nature’s Fynd.

    Fish

    seafood prices
    Courtesy: EU Commission

    An industry marred by overfishing, microplastic pollution, and disease outbreaks, seafood hasn’t been spared by inflation either.

    In the UK, an order of fish and chips cost £9.88 in July 2024, a 58% increase from July 2019. In Norway, fresh fish is 42% costlier than it was five years ago too. And fresh seafood prices rose by 2.2% in the US this January, driven by a hike of 5.1% in shellfish.

    Meanwhile, Europeans are decreasing the amount of fish they put on their plates due to high prices. It’s perhaps best illustrated by data from the EU Commission: despite households spending 6% more on seafood in 2023, at-home fish consumption decreased in Europe that year, a trend it directly attributed to the “current economic and geopolitical climate”, and the ensuing inflation.

    This has continued too, with the latest Eurobarometer survey – published last week – revealing that the number of Europeans who eat seafood at home at least once a month declined by six percentage points between spring 2021 and autumn 2024. There’s also a four-point decrease in the number of people who never eat fish (totalling 15%).

    But it isn’t environmental or ethical concerns that drive these behaviours – it’s the markup. More than half (55%) of Europeans are deterred by the high prices of seafood. Again, this leaves a gap that can be filled by fish-free seafood startups like Revo Foods and Oshi, which are less polluting, don’t contribute to declining fish stocks, and can offer a stable supply – as long as policymakers support them with the investment they need.

    The post The Cost of Climate Change: 6 Foods You Love Are About to Get More Expensive appeared first on Green Queen.

    This post was originally published on Green Queen.

  • climate change food prices
    7 Mins Read

    Climate change is already disrupting food supplies across the world, causing shortages and raising prices for consumers – here are six staples under threat.

    For those who find it sexy, your morning mocha could be in trouble. Or if, like Elon Musk, you like to eat steak and eggs, but don’t have the wallet to match, your breakfast is also in jeopardy.

    People like Musk have been trying to disassociate climate change from the food system, despite the latter accounting for a third of all global emissions – in fact, one recent study suggests it’s the leading cause of global warming.

    You only have to look at the price of eggs, chocolate or coffee to know that food production adversely affects the planet, and climate change in turn is ravaging our food supply.

    As inflation continues to hit consumers, making affordability a bigger concern than even health for many, food prices are set to continue rising in the near term. And if we don’t address factory farming and climate-harming agriculture, things are going to get progressively worse.

    Here are six charts that illustrate as much.

    Eggs

    egg prices
    Consumer price index for eggs | Courtesy: Bureau of Labor Statistics

    Egg prices are at an all-time high in the US – consumer price index (CPI) data by the Department of Labor shows that the average retail Grade A eggs cost $4.95 per dozen in January 2025, surpassing the previous high recorded in January 2023. In fact, in some places, Americans are paying more than a dollar per egg.

    With bird flu leading to the culling of over 160 million birds, the Trump administration has pledged an additional $1B to stem the outbreak, on top of the $2B already spent. Despite that effort, the USDA predicts the cost of eggs to increase by another 41% in 2025, meaning eggs could cost as much as $7 per dozen based on the consumer price index.

    This has necessitated the need for alternatives like plant-based liquid or powdered formats, or precision-fermented egg proteins. Think the vegan sunny-side-ups from Yo Egg, the recombinant EggWhite protein from The Every Company, or the pourable mung bean egg from Eat Just, whose sales grew five times faster this January than last.

    Cocoa

    cocoa prices
    Courtesy: Sylvie Husson/Sabrina Blachard/AFP

    Chocolate is sweet on the tastebuds but bitter on the planet, thanks to the industry’s high emissions (linked to deforestation) and water use. Climate change itself has also hurt cocoa crops, with global cocoa stocks dropping to their lowest levels in a decade.

    Last year, human-caused climate change added six weeks of days above 32°C in over 70% of cacao-producing areas across Côte d’Ivoire, Ghana, Cameroon, and Nigeria.

    As a result, cocoa prices shot up by three- to fourfold in 2024, reaching all-time highs. In New York, cocoa futures reached an all-time high of $12,565 per tonne in mid-December, following weather-induced low supplies for the fourth successive season in West Africa, which produces the majority of the world’s cocoa.

    These hikes meant cocoa surpassed the growth of every other commodity in the value chain in 2024 – and prices are likely to stay high this year. Low supplies and skyrocketing costs have had an impact on the bottom lines of chocolate giants like Hershey’s too, whose profit forecast for 2025 is below analysts’ expectations.

    It’s a good time to look at alternative chocolate companies like Voyage Foods, Planet A Foods, Food Brewer, and Foreverland, which are futureproofing the industry with cocoa-free and cell-based versions.

    Coffee

    coffee prices
    Courtesy: MacroTrends

    Coffee wasn’t far behind cocoa in its price hikes last year, becoming the second-largest gainer last year. With 60% of coffee species endangered and the area suitable for cultivating arabica shrinking, this should come as no surprise.

    Extreme-weather-induced crop failures and shortages pushed up arabica prices by 80% last year, with wholesale prices reaching a nearly 50-year high. In February, coffee futures in New York hit an all-time high of $4.34 per pound – already this year, prices are up by 35%.

    The severe drought in Brazil – the largest coffee producer – in 2024 is a major factor behind this rise, and this year too, the upcoming harvest is set to be 4.4% smaller, according to food supply agency Confab.

    This is why several companies – from Atomo and Minus Coffee in the US to Prefer in Singapore – are making beanless coffee, positioned as a supplementary product to reduce the strain on conventional beans.

    Beef

    beef prices
    Consumer price index for beef | Courtesy: Bureau of Labor Statistics

    It is the most polluting food on the planet, and yet we eat too much of it. Governments across the world are advising citizens to eat less beef for the good of both the climate and their own health – but that argument can now be extended to their wallets too.

    The cost of beef, both in retail and wholesale, already broke records in 2024, and it’s coming close to breaching those highs again. CPI data in the US shows that sirloin steak prices reached $12.01 per lb in November, and were at $11.97 in January. Likewise, ground beef cost $5.55 per lb in January, down from $5.67 in September.

    According to the USDA, beef and veal prices rose by 5.5% in January compared to 12 months prior, and they’re expected to grow by another 3.2% in 2025. Prices of wholesale beef, meanwhile, jumped by 14.8%, and are set to rise by a further 4.6% this year.

    Beef is more expensive now because of historically low levels of cattle inventories in the US, as well as a temporary import ban on cattle from Mexico (due to concerns over parasites). While the debate over ultra-processed food continues to make headlines, it marks a key opportunity for alternative beef makers like Impossible Foods, Beyond Meat, Meati, Chunk Foods, and more.

    Dairy

    milk prices
    Courtesy: Federal Reserve Economic Data

    Dairy is another major food group that’s harmful to the planet and is being harmed itself by climate change. Prices of milk in the US reached a record-high of $4.22 per gallon in November 2022, and while they have decreased slightly since then, they were still at $4.05 in January this year, a 10% year-on-year increase.

    Lower production levels in the US (a result of the bird flu) and New Zealand – the largest milk exporter – have also caused a hike in the cost of dairy products like butter. In the EU, butter was 19% more expensive in October 2024 than 12 months prior. Similarly, in the UK, government data shows that the price for a 250g tub of butter was 18% higher this January than at the start of 2024.

    Back in the US, the Department of Agriculture predicts dairy prices to “remain nearly unchanged” this year, and noted that “rising prices for cheese and whey may have reflected falling stocks and increased global competition, as well as lower-than-expected milk production in the second half of [2024]”.

    Class III milk, which is used to make cheese in the US, is expected to become slightly more expensive in 2025, and cheese prices are forecast to increase by 1%. The cost of whey, meanwhile, is set to approach the record labels seen in 2022 after a 36% hike last year.

    It highlights the need for further investment and government support (via promotion and subsidies) for non-dairy milk producers, whether it’s companies like Oatly or Silk making oat, almond or soy milk, vegan cheese players like Violife and Stockeld Dreamery, or even whey proteins and products from fermentation startups like Perfect Day and Nature’s Fynd.

    Fish

    seafood prices
    Courtesy: EU Commission

    An industry marred by overfishing, microplastic pollution, and disease outbreaks, seafood hasn’t been spared by inflation either.

    In the UK, an order of fish and chips cost £9.88 in July 2024, a 58% increase from July 2019. In Norway, fresh fish is 42% costlier than it was five years ago too. And fresh seafood prices rose by 2.2% in the US this January, driven by a hike of 5.1% in shellfish.

    Meanwhile, Europeans are decreasing the amount of fish they put on their plates due to high prices. It’s perhaps best illustrated by data from the EU Commission: despite households spending 6% more on seafood in 2023, at-home fish consumption decreased in Europe that year, a trend it directly attributed to the “current economic and geopolitical climate”, and the ensuing inflation.

    This has continued too, with the latest Eurobarometer survey – published last week – revealing that the number of Europeans who eat seafood at home at least once a month declined by six percentage points between spring 2021 and autumn 2024. There’s also a four-point decrease in the number of people who never eat fish (totalling 15%).

    But it isn’t environmental or ethical concerns that drive these behaviours – it’s the markup. More than half (55%) of Europeans are deterred by the high prices of seafood. Again, this leaves a gap that can be filled by fish-free seafood startups like Revo Foods and Oshi, which are less polluting, don’t contribute to declining fish stocks, and can offer a stable supply – as long as policymakers support them with the investment they need.

    The post The Cost of Climate Change: 6 Foods You Love Are About to Get More Expensive appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan restaurants healthy
    4 Mins Read

    A large chunk of restaurants – particularly those that serve meat – don’t offer healthy plant-based meals, according to a new study.

    In places like the US, Europe and Australia, seeing a vegan-friendly dish on restaurant menus is increasingly common, as the foodservice industry works to adapt to widening dietary preferences.

    But many of these options may not be great for you, according to a new study by researchers at the University of Louisville and the University of Chicago.

    Over the course of three years, the authors visited over 560 restaurants with vegan offerings – a majority located in the US, followed by Australia, England, Germany, Italy and Spain – analysing plant-based entrées for healthfulness.

    They found that there are many unhealthy plant-based foods found on the menus of both omnivorous and meat-free restaurants. “There is minimal transparency in the disclosure of nutritional facts that would help health-conscious patrons distinguish between healthful and unhealthful plant-based items,” they wrote.

    Published in the Nutrients journal, the findings come at a time when health becomes the central focus for many plant-based brands, in response to consumer demand for products that better serve their wellbeing. For example, Beyond Meat revamped its plant-based beef recipe last year to cut saturated fat content by 60%, replacing coconut and canola oils with avocado oil.

    Meat-free restaurants tend to have healthier options for vegans

    vegan food unhealthy
    Courtesy: Nutrients

    The researchers analysed up to a maximum of 10 vegan mains on restaurant menus, with each scoring one point if they were free from what they classed as unhealthy ingredients.

    These included refined grains like white rice or refined flour, saturated fats such as palm oil or coconut cream, and deep-fried foods – each of which carried a negative point. Even products like meat analogues from Impossible Foods and Beyond Meat were classed as unhealthy, although the latter was no longer identified that way after its reformulation.

    “If an entrée with an unhealthy ingredient had a healthier option listed on the menu – e.g., brown rice instead of white rice, whole-grain bun vs white-flour bun, or steamed tofu vs fried tofu – the healthier option was credited to that entrée,” the study explained.

    There was an almost equal split of omnivore and meatless eateries, with the number of plant-based mains on offer similar in the US (6.6) and elsewhere (6.2). That said, the average number of healthful vegan entrées trended slightly higher stateside (3.4, versus 2.9 in other countries).

    Vegan or vegetarian restaurants had a slightly higher number of healthy plant-based dishes on offer, with 24% having a score of seven or above, versus just 13% for eateries that also serve meat.

    Meanwhile, 14% of meat-free establishments were found to have zero options without refined grains, saturated fat, or deep-fried components, rising to 26% of omnivore outlets.

    Refined grains represented the “largest source of unhealthfulness in entrées”, reducing the scores of dishes in 40% of omnivore eateries and 26% of meatless ones. Following that, meat-serving restaurants were more likely to be penalised for saturated fat (12%), and vegan/vegetarian establishments for deep-fried foods (28%).

    Restaurants have the responsibility to ‘promote health over profit’

    is vegan food healthy
    Courtesy: Nutrients

    “There is minimal transparency in the disclosure of nutritional facts that would help health-conscious patrons distinguish between healthful and unhealthful plant-based items. Since most restaurants do not provide detailed information on portion size, calories, sodium, total fat, saturated fat, total sugar, or added sugar content, even knowledgeable consumers may struggle to make informed choices,” the authors said.

    “Given the well-established relationship between unhealthful dietary patterns, chronic illness, and mortality – and the relative ease with which nutritional information could be provided – we propose that detailed nutrition facts be made publicly available for every restaurant.”

    The researchers advised restaurants to reevaluate the healthfulness of their entrées by using recipes and ingredients driven by dietary guidelines – more and more countries are recommending citizens eat plant-based whole foods and cut back on meat.

    “Restaurants have the power, if not the responsibility, to promote health and sustainability rather than profits at the high cost of chronic disease and premature mortality,” the study added.

    Consumers are increasingly looking for healthier food options as the battle against ultra-processed food rages on. In the US, nearly half of consumers are eating more plant-based foods because they feel they’re better for their health than meat and dairy.

    In Australia, too, two in five people are cutting back on meat, primarily out of health concerns. This is also the main driver for their consumption of plant-based alternatives, with 53% citing it.

    The post Most Restaurants Fail to Offer Diners Healthy Meat-Free Options, Finds Study appeared first on Green Queen.

    This post was originally published on Green Queen.

  • yves potvin
    4 Mins Read

    The Canadian government has pumped C$5M in funding for plant-based seafood startup Konscious Foods, amid rising threats to British Columbia’s salmon trade.

    Konscious Foods, the vegan seafood startup founded by Yves Potvin (of Gardein fame), has received a C$5M ($3.5M) injection from the Canadian government.

    The funding was announced by Rechie Valdez, the federal small business minister, via PacifiCan, the economic development agency dedicated to British Columbia. “Just like so many communities across Canada, Richmond is home to entrepreneurs who are developing the creative, sustainable products that the world demands,” she said.

    “PacifiCan’s support means that businesses such as Konscious Foods can continue to grow locally, creating quality jobs here at home, feeding our communities, and competing on the global stage.”

    It comes at a time when the province’s famous salmon industry is under pressure, with disease outbreaks wrecking the fish population in Canada’s largest wild salmon migration route. Last summer, the national government banned open-net farming to protect the species, though the law wouldn’t come into effect until almost the end of the decade.

    Konscious Foods looks to expand jobs and go global

    konscious foods
    Courtesy: Konscious Foods

    Based in Richmond, British Columbia, Konscious Foods was set up in 2021 by Potvin, 18 years after he founded plant-based meat leader Gardein. The company makes frozen vegan sushi, onigiri and poke bowls, using seafood analogues like plant-based tuna, salmon and snow crab.

    They’re available in the freezers at 4,500 supermarkets in Canada and the US, including Whole Foods Market, Sprouts Farmers Market, Target, and Albertsons-Safeway, among others. The products are adaptable to foodservice formats, including catering, micro-markets, vending, in-flight service, sushi bars and quick-service restaurants.

    The startup, which raised C$26M in a seed funding round in 2023, uses several ingredients grown and processed in Canada – including quinoa, tomatoes and carrots – with a focus on non-GMO and organic certifications where possible.

    With this financial support from the government, it will now look to scale up manufacturing and bring its products to global markets, in addition to creating new jobs.

    The funding was provided through PacifiCan’s Business Scale-up and Productivity programme, which makes strategic investments in key economic sectors to help companies accelerate their growth and expansion.

    As an agency, PacifiCan works with companies that are building innovative businesses, creating quality jobs, and supporting inclusive growth in British Columbia.

    As an innovative startup, we disrupted the sushi world with the first great-tasting plant-based frozen sushi,” said Konscious Foods Canada president and COO Michael Watt. This investment has allowed us to grow quickly, win on a global stage and accelerate the next wave of innovation, including plant-based Smoked Salm’n, Sno’Crab Cakes and Shr’mp.”

    Public funding and plant proteins key to Canada’s food tech sector

    vegan sushi
    Courtesy: Konscious Foods

    From the government’s perspective, the investment in Konscious Foods will help create more than 40 jobs in British Columbia, generate demand for its Canadian suppliers while growing exports, and subsequently boost the local economy.

    It’s also aimed at building prosperity for British Columbians, who have been directly impacted by the decline in Pacific salmon populations due to climate change and disease outbreaks. The BC Salmon Farmers Association last year suggested that the ban on open-net farming could cost up to 6,000 jobs, hindering an industry that generates C$1.2B ($880M) for the province.

    First Nations and coastal populations rely on open net-pen aquaculture for their livelihoods, but the government released a draft transition plan to support these communities and identify opportunities in “clean aquaculture technology” months later.

    And there was a recognition that this move to restrict open-net farming was crucial. “This date will serve the longer-term needs of protecting wild Pacific salmon from the impacts of the open-net pen fish farm industry, and is a positive step in that regard,” said Bob Chamberlin, chairman of the First Nation Wild Salmon Alliance.

    This is not the first time the federal government has invested in an alternative seafood project. In November 2023, it contributed C$4.5M to a C$11.4M project involving vegan seafood maker New School Foods, precision fermentation startup Liven Proteins, and dehydration solutions provider NuWave Research to develop a whole-cut vegan wild salmon analogue.

    canada plant based protein
    Courtesy: Canadian Food Innovation Network

    This effort was led by Protein Industries Canada, a public-private partnership for alternative proteins and one of the country’s economic clusters. It has invested more than $105M into projects that promote sustainable protein production and innovation, encouraging collaboration across the value chain.

    In fact, unlike the US or the UK, public funding represents a much larger chunk of food tech funding in Canada (30%), and analysis shows that plant-based food accounts for 12% of all investments in the category, making it “central to the country’s broader food tech ecosystem”. The government’s faith in Konscious Foods is further proof of that.

    The post With Salmon Under Threat, Canada Pumps $5M into Plant-Based Seafood appeared first on Green Queen.

    This post was originally published on Green Queen.