Category: Future Foods

  • 4 Mins Read

    Cultivated meat innovation company CULT Food Science has acquired consumer brand assets, two patents, non-scientific IP and product formulations from cultivated pet food startup Because Animals.

    CULT Food Science, a publicly traded Vancouver, Canada-based cultivated meat innovation company, announced yesterday in a press release titled posted to its website that it had signed a binding Letter of Intent (LOI) to acquire the consumer brand assets, related patents, non-scientific intellectual property, and product formulations (referred to in the release as “the Assets”).

    The Assets include a yeast-based dog treat (noochies), a yeast-based dog food and two provisional patents for rehydrated-then-freeze-dried-yeast-probiotic-based pet supplements.

    According to the release, these assets will be combined with CULT’s existing pet food brands to form a new Pet Food Division that will work to develop and commercialize cultivated pet food products.

    Confusion around LOI news media coverage

    There was some initial confusion yesterday surrounding the LOI news, with social media posts and smaller media outlets suggesting that Because Animals had been entirely acquired and one platform that contacted us describing it as the “World’s First Cultured Meat Brand Acquisition”.

    In a statement sent to Green Queen via email regarding the original CULT press release, Shannon Falconer, co-founder and CEO of Because Animals reiterated that “Although it’s not clear from the press release, the consumer brand ‘Because Animals’ was not acquired.”

    Instead, Falconer told us that the company is focusing all its resources to accelerate the commercialization of its cultured meat technology. As a result, it discontinued the sale of its nutritional yeast-based products late last year and had recently agreed to sell all formulations and two provisional patents related to these discontinued products to Joshua Errett.

    Falconer added that “Because Animals retains all of its intellectual property relating to cultured meat – which is our core business – and we are committed to revolutionizing the pet food industry with this technology.”

    When asked to confirm the news mentioned in the release, Lejjy Gafour, CEO of CULT Food Sciences, told us via email that “as stated in the release formally on our website”, the news announcement referred only to the acquisition of “Because Animals Inc.’s consumer brand assets, related patents, non-scientific intellectual property, and product formulations” and directed us to “additional clarifying language included in the release which the other outlets or individuals may have overlooked”, which says that “Because Animals Inc will continue to innovate in the pet food industry.”

    Former Because Animals co-founder joins forces with CULT

    Errett is the former COO and co-founder of Because Animals. He departed in September 2022 according to Linkedin profile and on October 31, CULT announced that Errett had joined the company as Vice President.

    “The CULT platform is one of the most ambitious and comprehensive in the field of cellular agriculture. It has endless potential to impact the world’s food supply and so I’m thrilled to be a part of it,” added Mr. Errett.  

    Earlier this month, CULT, which according to its website is focused on “providing investors with unprecedented exposure to the most innovative start-up, private or early-stage cultivated meat, cell-based dairy, and other cultured food companies around the world”, revealed that Canadian biotech and cannabis entrepreneur Marc Lustig had acquired a 15% stake in the company, making him the largest single shareholder

    “I am very excited to have taken a significant ownership stake in CULT Food Science. I believe it is inevitable that cell-based foods will sustainably transform our food systems for the better, and that these products will be coming to market much sooner than most people think. As a first-mover in the cellular agriculture space, CULT has the opportunity to play a unique and valuable role in the industry’s exciting scientific innovation,” said Lustig of the investment news.

    Pet food is a growing focus area for cultivated meat startups

    Because Animals was founded in 2016 by Falconer and Errett, and backed by leading VC funds including Draper Associates and SOSV. It was one of the first companies globally to focus on developing pet food aimed at dogs and cats using cellular agriculture technology and in August 2021, debuted the world’s first commercially available cultivated cat food. In early 2022, Because Animals secured investment from European CPG company Group Orkla SA, bringing the company’s total funding to $6.7 million.

    Colorado-based Bond Pet Food created cultured chicken aimed at pets in 2020 and last November, vegan dog food company Wild Earth, which famously got Shark Tank judge Mark Cuban to invest $550,000 in 2019, said it had developed a cultivated chicken broth topper “aimed at making the category more sustainable”.

    The post Because Animals Sells Off Discontinued Products To CULT Food Science To Accelerate Cultivated Pet Food Technology appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 4 Mins Read

    Australian cultivated meat company, Vow, has created a meatball using cells from the extinct wooly mammoth as part of a project to showcase the potential of cellular agriculture.

    Vow’s mammoth meatball is a token product showing not just how cells from unconventional species can create new kinds of meat, but also as a symbol of both biodiversity loss and climate change.

    Mammoths went extinct in large part due to human hunting as well as post-ice-age planetary warming. The novel meatball was unveiled on Tuesday at the Nemo science museum in the Netherlands.

    “We have a behaviour change problem when it comes to meat consumption,” Vow CEO George Peppou said in a statement.

    “The goal is to transition a few billion meat eaters away from eating [conventional] animal protein to eating things that can be produced in electrified systems.

    “And we believe the best way to do that is to invent meat. We look for cells that are easy to grow, really tasty and nutritious, and then mix and match those cells to create really tasty meat.”

    A copy of the invitation for Vow’s Wooly Mammoth Meatball tasting

    Cultivating curiosity

    While most cultivated meat producers are tackling conventional meat such as chicken, pork, beef, and fish, Vow is taking a different approach by investigating the potential of more than 50 less common species, including alpaca, buffalo, crocodile, kangaroo, peacocks, and various types of fish. Tapping into human curiosity to taste less conventional meat could help acclimate consumers toward the novel cell tech, the company says.

    Vow Cultivated Meat Factory
    Vow’s Factory 1 was announced last year | Courtesy

    The mammoth muscle protein was created by Vow along with Professor Ernst Wolvetang at the Australian Institute for Bioengineering at the University of Queensland. The team used DNA from mammoth myoglobin, a key muscle protein that gives meat its flavor, and filled in a few gaps using elephant DNA. This sequence was placed in myoblast stem cells from a sheep, which replicated to grow to the 20 billion cells subsequently used by the company to grow the mammoth meat.

    “It was ridiculously easy and fast,” said Wolvetang. “We did this in a couple of weeks.”

    Mammoth was the second choice. The initial idea came from Bas Korsten at the creative agency Wunderman Thompson. The team wanted to replicate dodo bird meat, but there is no DNA available for replicating.

    Mammoth worked just as well symbolically though. “Our aim is to start a conversation about how we eat, and what the future alternatives can look and taste like. Cultured meat is meat, but not as we know it,” Korsten said.

    Vow is not the first food tech company to explore mammoth protein. Last year the startup Paleo explored creating woolly mammoth “paleo protein” via its novel precision fermentation heme technology. And the biotech company Colossal is using CRISPR technology to potentially resurrent the species, which it says could play a crucial role in protecting ecosystems that trap and store carbon.

    Cultivating sustainable protein

    Like other cultivated meat offerings, Vow says cultivated meat uses much less land and water than livestock and produces no methane emissions. The energy Vow uses is all from renewable sources, and the company does not use the controversial growth medium, fetal bovine serum.

    No one has tasted the mammoth meat yet, though. “We haven’t seen this protein for thousands of years,” said Wolvetang. “So we have no idea how our immune system would react when we eat it. But if we did it again, we could certainly do it in a way that would make it more palatable to regulatory bodies.”

    Vow quail meat, Morsel | Courtesy

    Vow was moving toward approval last year for its cultivated quail meat, dubbed Morsel. It had anticipated an end-of-2022 launch into Singapore restaurants, but it has yet to be approved by Singapore Food Agency (SFA).

    The mammoth meatball debut comes as the U.S. FDA issued a “no questions” letter to California’s Eat Just for its cultivated Good Meat label chicken. Eat Just is currently the only cultivated meat producer in the world with regulatory approval, which was granted by the SFA in 2020.

    Eat Just and fellow Californian cultivated meat producer Upside Foods, which received FDA clearance last November, now must both pass USDA inspections before they can begin selling their meat in the U.S.

    The post Vow Debuts Cultivated Meat Made From Extinct Wooly Mammoth DNA appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 3 Mins Read

    Taiwanese-U.S. food-tech company Lypid unveiled vegan pork belly made from its patented PhytoFat at the recent Future Food-Tech summit held in San Francisco earlier this month.

    The product ist the first release of Lypid’s upcoming line of plant-based products. According to Dr. Jen-Yu Huang, Lypid’s co-founder and CEO, there is a lack of solid, whole-cut alternative proteins on the market. “Our Pork Belly will revolutionize the food industry and provide environmentally conscious options for diners who crave the texture, taste, and mouthfeel of pork belly,” she said. Dr. Huang was recently included in the 2022 Forbes “30 Under 30” list.

    Vegan pork belly

    Lypid’s pork belly marks the company’s entry into the plant-based meat market. Dr. Michelle Lee, Lypid’s Co-founder and CTO, explained that the company combined its patented PhytoFat with a unique fibrous protein alternative to create an authentic pork belly experience. Several celebrated Bay Area chefs have begun testing the plant-based pork belly, with the goal of introducing the product to menus in the near future.

    The Pork Belly was served at the Future Food-Tech summit with Adobo Garlic Fried Rice prepared by San Francisco Marriott Marquis’ Executive Chef David Hollands and Executive Sous Chef Bernardita Gotis. “When it’s cooked, it behaves like pork belly – it becomes crispy and doesn’t solidify immediately,” Hollands said. “Not all vegan products perform like the real thing.”

    Sonalie Figueiras, Green Queen‘s founder and editor in chief tasted the pork belly at the summit and said: “As someone who grew up in Hong Kong, I’ve eaten my fair share of pork belly, I was amazed. the texture was uncanny and it was savoury like animal fat.”

    Photo courtesy Lypid

    PhytoFat recently took home the first-place prize for “Ingredient Innovation” at FoodBev Media’s World Food Innovation Awards in 2023. The company’s Pork Belly was also a finalist in the “Plant-based Product” and “Technology Innovation” categories.

    Last August, more than 500 Louisa Coffee shops across Taiwan introduced vegan burgers made with Lypid’s proprietary vegan PhytoFat. The company raised more than $4 million in Seed funding last spring to accelerate its product development and expansion plans.

    Pork successors loom large

    Pork is the most widely consumed meat in the world, specifically across Asia. It makes up 36 percent of total global meat consumption, according to the USDA. But as consumers seek to diversify their protein, sustainable options are taking priority. Hong Kong-based Omni Foods is seeing success with its plant-based pork in Asia and the U.S., among other markets.

    Last month, the U.K. saw the country’s first cultivated pork debut. BSF Enterprises said its subsidiary 3D Bio-Tissues had successfully created a steak made from pork cells.

    3D Bio-Tissues steak
    3D Bio-Tissues has created the world’s first cultivated pork steak | Courtesy Kenn Reay Photography

    Not all companies are thriving, however. Last week, cultivated pork producer New Age Eats announced it was ceasing operations.

    “Creating the experience of meat without slaughter is extremely difficult,” New Age founder and CEO Brian Spears said in a statement. “We start with biotech borrowed from human health applications designed for high-cost, low-volume products. We worked to flip to low-cost, high-volume products. That is expensive, takes time, and needs a lot of patient capital.”

    The post Lypid Debuts Pork Belly Made With Patented PhytoFat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 3 Mins Read

    The Biden-Harris Administration revealed new priorities detailed in a report last week that will trigger actions to advance American biotechnology and biomanufacturing.

    The move follows an Executive Order signed by President Biden last September aimed at advancing biotechnology and biomanufacturing innovation. The goals aim to enhance America’s bioeconomy, restore local supply chains, and support the country’s innovation ecosystem.

    U.S. biomanufacturing

    Biomanufacturing, the use of biological systems to produce goods and services at a commercial scale, the tech has the potential to unlock sustainable alternatives across industries such as plastics, fuels, and medicines, the White House said in a statement. These innovations hold potential for new solutions in health, climate change, energy, food security, agriculture, supply chain resilience, and national and economic security.

    The White House Office of Science and Technology Policy (OSTP) detailed its plan in a new report outlining a vision for what is possible with biotechnology and biomanufacturing and the research and development needed. The report includes sections authored by federal departments and agencies that are responsive to the President’s E.O. on biotechnology and biomanufacturing R&D to further societal goals such as climate change solutions, food and agricultural innovation, supply chain resilience, human health, and crosscutting advances. These goals serve as a guide for public and private sector efforts to harness the full potential and power of biotechnology and biomanufacturing to develop innovative solutions in different sectors.

    lab worker
    Photo by Julia Koblitz via Unsplash

    The Department of Defense’s (DoD) Biomanufacturing Strategy will guide investments in bioindustrial domestic manufacturing infrastructure to establish a domestic bioindustrial manufacturing base. The strategy includes three priorities: establishing customers that stand to benefit from early-stage innovations, advancing biomanufacturing capabilities through innovation, mapping and tracking the biomanufacturing ecosystem to support future efforts. DoD is issuing a formal request for information on biomanufactured products and process capabilities that could help address defense needs and whose development and commercialization could be addressed by DoD investment.

    The Department of Commerce’s Bureau of Economic Analysis will assess the feasibility of economic contributions to the country’s bioeconomy, as called for in the President’s E.O. Other deliverables from the E.O. are also in development, including plans to expand training and education opportunities for the biotechnology and biomanufacturing workforce, a report on data needs for the bioeconomy, a national strategy for expanding domestic biomanufacturing capacity, actions to improve biotechnology regulation clarity and efficiency, and a plan for strengthening and innovating biosafety and biosecurity for the bioeconomy.

    ‘Accelerating the transition to a more sustainable and resilient food system’

    Magi Richani, CEO of Nobell Foods, a biotech company making animal-free cheese, applauded the move in a statement shared to LinkedIn. “I can’t overstate the importance of this step in accelerating the transition to a more sustainable and resilient food system,” she wrote.

    “Our global food system over the last few years has proven to be anything but resilient. And with the continued environmental degradation caused by industrial-scale animal agriculture, it’s not only refreshing, but critical to see the work we are doing prioritized as a key solution to building a more resilient food system, increasing consumer choice, and offsetting greenhouse gas emissions,” Richani said.

    Methane emissions
    Photo by Joachim Süß on Unsplash

    Richani pointed to animal agriculture, which contributes close to 31 percent of total U.S. methane emissions — a planet-heating gas more potent than CO2. But the reality is, she said, “no one will change their behavior fast enough to offset its impact. Most people are not going to eat less cheese or meat if it costs more or tastes less.”

    The U.S. investment into biotech could help change that. “The bold goals and R&D needs outlined in this report serve as a guide for public and private sector efforts to harness the full potential and power of biotechnology and biomanufacturing to develop innovative solutions in different sectors, create jobs at home, build stronger supply chains, lower costs for families, and achieve our climate goals,” the White House said.

    The post The White House Issues Guidelines to ‘Harness the Full Potential and Power of Biotechnology’ appeared first on Green Queen.

  • 7 Mins Read

    Canadian foodtech entrepreneur Marissa Bronfman says that after being recruited as co-founder for a new biotech mycelium fermentation company, she was subjected to a sexist work environment and was terminated by former Outcast Foods CEO Darren Burke for requesting that he hire a female scientist.

    Earlier this week, Green Queen received a PDF copy of court filings detailing that on March 13, 2023, Marissa Bronfman filed a complaint case in the Ontario Superior Court Of Justice naming Darren Burke, of The Different Food Co Inc. as the sole defendant. 

    Ms. Bronfman’s complaint alleges that Mr. Burke misrepresented himself, his intentions and his company, terminated her in bad faith, defamed her, discriminated against her on the basis of sex and misled her. 

    The filings cite further complaints against Mr. Burke including Breach of Contract, Breach of the Duty of Honesty in Contractual Performance, Bad Faith Manner of Dismissal and Breach of the Human Rights Code, among others.  

    According to the case documents, Ms. Bronfman says that she entered into an employment contract with Mr. Burke as part of a new mycelium fermentation-related biotech company he was starting after he recruited her for many months. She says the agreement meant she was entitled to CA$150,000 in annual base salary and ‘generous benefits’, as well as equity in the company and co-founder status. Although Ms. Bronfman was originally going to consult with the company, she says Mr.Burke changed his mind and would only work with her if she didn’t work anywhere else.

    In November 2022, Ms. Bronfman publicly announced that she was joining the company and then leveraged her personal network and social media presence to promote the company. She says she introduced Mr. Burke to potential investors, represented the company at an industry event in Toronto and offered him “significant” professional advice that “led to Mr. Burke changing his business model”.

    She says that things started to go awry when she suggested to Mr. Burke that the company hire a female scientist towards the end of November. According to the court documents, “These comments upset Mr. Burke and he expressed his disagreement with them.”

    By early December, Ms. Bronfman was told she was being laid off as the company needed to raise more funds and that she would be reinstated once the company had done so. However, Ms. Bronfman was actually wrongfully terminated after Mr. Burke said he did not wish to work with her any longer, and that “her opinions had been too ‘strong’ (emphasis in original).

    In January of this year, Ms. Bronfman says Mr. Burke published a defamatory post about her on his personal Linkedin profile which has over 11,000 followers. The filings state that “This post was clearly designed to intimidate the Plaintiff, and harm her reputation within the foodtech industry.” 

    After her attorney sent Mr. Burke a cease and desist letter, he removed the post from his profile, though Ms. Bronfman says that by then it had caused “significant embarrassment and reputational damage”.

    Ms. Bronfman says that she has suffered reputational harm, a limiting of employment opportunities in Canada, and mental and physical distress as a result of Mr. Burke’s actions.

    Ms. Bronfman is asking for a range of damages in the amount of CA$1,000,000 as well as  CA$150,000 in lost earnings, CA$500,000 for breach of contract and moral damages for bad faith dismissal, CA$250,000 in punitive damages, CA$75,000 for injuries to dignity, feelings, and self-respect as well as any legal costs incurred. 

    Further, she is requesting the 25% of company equity she was promised (in the court filings the latest valuation is listed at CAD$3,000,000, which Green Queen confirmed from the company’s most recent investment deck) and asking for a declaration that he breached their contractual duty of good faith and that he discriminated against her. 

    Screenshot from St Mary’s University, Halifax, Canada Website

    According to the filings, The Different Food Co Inc is a food-tech company incorporated in the province of Nova Scotia, Canada. The company’s mission involved ‘Harnessing mycelium fermentation to reengineer almonds using 90% less water’ according to a presentation deck. While Ms. Bronfman lists herself as a co-founder of the company on her Linkedin profile, there is no mention of it on Mr. Burke’s Linkedin profile. Green Queen has seen proof that the company is still in operation and that Mr. Burke is listed as a Director. 

    On his profile, Mr Burke is described as a “celebrated science-based entrepreneur focused on plant-based and alternative protein nutrition and social impact ideas to save the planet” as well as a “Former tenured university professor who commercialized scientific research into a new category of sports nutrition products.”

    Couresy Outcast Foods

    Accordion to the page, Mr Burke spent 10 years as a professor at St. Francis Xavier University, in Halifax, Canada and then founded Rivalus, a nutritional supplements company that he says he grew to $20 million in revenue before a “successful exit.” He then, along with fellow entrepreneur and former professional NHL hockey player TJ Galiardi, co-founded Outcast Foods, a Canadian sustainable food waste company that transformed old and ugly produce into powdered nutrition supplements. The company raised CA$10 million led by District Ventures which counts well-known South African-Canadian investor Arlene Dickinson as a General Partner. In a 2021 article from this publication, Mr. Burke said that the company had experienced YoY online retail sales growth of close to 4,000%. He is currently an Entrepreneur in Residence at Saint Mary’s University in Halifax, Nova Scotia, which Green Queen confirmed via phone. Mr Burke also features on the institution’s website as Dr Darren Burke.

    We have reached out to Mr. Burke for comment and we will update the story once we hear back. 

    In an exclusive interview and over multiple conversations by phone, Ms Bronfman told me that the past few months leading up to the filing of the suit have been taxing: “Things have been very difficult, and the public nature of it has been challenging, but I am fortunate to have lots of support. Many people in the industry, especially women, have reached out to me.” 

    In addition, she said that fighting back is not easy but she believes it is necessary: ”I feel emboldened and empowered by the support I’ve received from people in the industry, and by the laws we have in Canada to protect people. I am looking forward to my day in court and pursuing justice.”  

    She also told me she believes that this kind of behavior by male executives is more prevalent in the industry than people realize: “Unfortunately, this is a very common story in tech and foodtech, though we rarely hear about it. All too often women are threatened, shamed and silenced into not talking about or seeking legal justice for unethical and illegal treatment in the workplace, whether from co-founders, investors and/or colleagues.” 

    She said that one of the reasons she is speaking out is to “help end an entrenched culture of mistreating, intimidating, shaming and silencing women, and inspire positive change and greater equality” in foodtech, where female founders and co-founders are a small minority yet suffer the majority of predatory, unethical and illegal behavior in the workplace. 

    “I will not be intimidated, I am not afraid and I will always fight for women’s rights,” she added.

    She said that while she hopes the suit will result in “a fair and just resolution”,  she wants her story to help make a difference to other women in the food tech space. “I hope that my story will empower others. It’s inspired me to launch my website, to expand my work with purpose-driven founders and investors, women in particular, and I look forward to continuing to speak on women in business and the future of food.” 

    Ms. Bronfman is being represented by Esq. Kathryn Marshall, attorney and partner at Levitt Sheik LLP, a leading labour and employment law firm in Toronto.

    Asked why she chose to take up Ms. Bronfman’s case, Ms. Marshall told Green Queen: “I frequently act for women in the tech and start-up industry and have observed a disturbing trend of women being mistreated, silenced and taken advantage of. This is an important case that will hopefully result in changes in the industry and help to empower female founders. Marissa is strong and brave and has fought for women her entire career. I am honoured to be her advocate.”

    For her part, Ms. Bronfman said: “I am grateful to be represented by such a passionate lawyer who has fought for women her entire career. 

    This is a developing story.

    The post Exclusive: Former Outcast Foods CEO Darren Burke Named In Wrongful Termination Lawsuit Alleging Discrimination On The Basis Of Sex appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 3 Mins Read

    The CEO of cultivated pork startup New Age Eats announced in a social media post that the company is shutting down after just under 5 years of operation.

    Founder and CEO Brian Spears broke the news on social media writing that “we made the painful decision to shut down New Age Eats” amidst a tumultuous funding environment and a lack of runway to continue.

    “As the CEO, I take ultimate responsibility for this shutdown. When we started ~5 years ago, we had no blueprint to develop and commercialize cultivated meat. I am grateful to everyone who supported our brilliant, talented team as we learned along the way,” he said.

    Earlier this year, Spears penned another social media post in which he shared that New Age Eats was letting go of the company’s pilot manufacturing facility in the Bay Area’s Alameda city food innovation hub, The Research Park at Marina Village and asked potential buyers to reach out. “Construction is 90% complete (put your final touches on it!) and 80% paid for (we’re walking away from significant investment because, well, we have to). You’d be move-in ready in 1-2 months…We will take the best offer in the next few weeks!”

    Spears confirmed today the company was unable to find a buyer for the plant and was not able to secure additional funding: “Unfortunately, with recent capital market turmoil, we have been unable to attract investment.” He told AgFunder News earlier today that things changed starting the second quarter of last year: “The shift in capital markets beginning around spring 2022 has made life challenging for startups across the board, he said.”

    New Age Eats was focused on bringing cultivated pork sausages to market and had raised over $32 million dollars since its founding in June 2018 and backers included seasoned food and tech VCs like IndieBio, TechU Ventures and Siddhi Capital. The company reeled in a $25 million Series A investment round back in October 2021 led by South Korean energy and real estate conglomerate Hanwha Solutions and at the time had been vocal about a launch plan that included both the US and Asia.

    Spears was hopeful about the state of the cultivated meat sector going forward, writing that “While our company will no longer survive, multiple companies will pick up the baton and use our technology to further our shared mission.”

    He was candid about the challenge of creating a cultivated meat company and alluded to how complicated it was to match investment timelines in a R&D context that requires long timelines: “Creating the experience of meat without slaughter is extremely difficult. We start with biotech borrowed from human health applications designed for high cost, low volume products. We worked to flip to low cost, high volume products. That is expensive, takes time, and needs a lot of patient capital.”

    Spears also expressed his gratitude for all the support the company has received to date. “Lastly, I want to express profound gratitude to everyone who supported me and the team along the way. I’m also grateful to those who worked against us. Without them, I wouldn’t have learned what I did, that everything is one – no crest without trough, buyer without seller, villain without victim. My gratitude is for everything in this beautiful existence that we share. Ideally, my future work leads to broadly sharing that increased appreciation.”

    Spears has been outspoken about the importance of focusing on founder mental health and in his latest post, he said he was encouraged that this topic was gaining more attention: “The toll on my mental heaIth to gain these perspectives over the years has been tremendous. I am encouraged that mental health – including of founders – is being more openly discussed.”

    The post Cultivated Pork Startup New Age Eats Shuts Down After Five Years Amidst ‘Recent Market Turmoil’ appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cabbage looper caterpillar

    3 Mins Read

    Spain-based Cocoon Bioscience has closed a €15 million equity funding round to scale its looper moth-based tech, including the development of a new production facility in Spain.

    The new funding for the biotech startup spin-off of biotech company Algenex was led by Columbus Venture Partners and Cleon Capital with participation from Viscofan, and North South Ventures, among others.

    Caterpillar bioreactors

    Cocoon is focused on developing growth factors for cultivated meat and other alternative protein as well as mRNA synthesis and genetic sequencing. It uses looper moth caterpillars to develop its vaccines and growth mediums instead of steel bioreactors. It injects the moth cocoons with the Baculovirus and then encodes it with different information.

    Cocoon Bioscience CEO Josh Robinson
    Cocoon Bioscience CEO Josh Robinson | Courtesy

    “It’s kind of like leveraging cocoons as natural, low-cost bioreactors,” Cocoon Bioscience CEO Josh Robinson told AgFunder News. “When [humans] catch a virus like a flu, we make a bunch of mucus. Similarly, these moths catch this virus Baculovirus and make whatever protein or enzymes are sequenced into that virus,” he says.

    “We have a product, we’re selling it today, we just need to make more of it,” Robinson said. “We’re selling it at a price point that’s already lower than anyone else, and this platform develops new products extremely quickly.

    The new production facility will be located in Bilbao, Spain — about 250 miles north of Madrid — and is slated to be fully operational in 2024.

    “Our proof of concepts, from knowing what we want to make to having a sample ready to test is an 8- to 10-week process.”

    Reducing cultivated meat costs

    Robinson says that growth factors for cultivated meat costs hundreds of dollars for milligrams, but Cocoon’s tech takes away the bioreactor expense.

    GOOD Meat cultivated chicken
    GOOD Meat cultivated chicken | courtesy Eat Just

    But with companies moving away from animal-based growth mediums like fetal bovine serum, time will tell if there’s a market for moth-grown media. It’s not slowing things down for Cocoon, though.

    According to Robinson, 2023 is expected to be a big year for the company including building and completing the industrial-scale manufacturing facility “where we’ll be able to produce kilograms to tens of kilograms of these growth factors as well as these enzymes to meet scaling demand for our current partners and those that have expressed interest in working with us,” he said.

    “Cultivated meat companies need to manufacture whatever meat they’re producing in large-scale bioreactors,” says Robinson. “But the growth factors, those high-value, hero ingredients, have to program the bovine cells to perform the way they need to. Those growth factors are traditionally produced in bioreactors, and it becomes really expensive if you’re doing that in the traditional way.”

    The post Cocoon Bioscience Raises €15 Million for Its Caterpillar Bioreactors appeared first on Green Queen.

  • mccafe
    3 Mins Read

    Following a string of quarterly losses, Sweden-based Oatly has raised $425 million in new funds to continue its expansion, that now includes a deal with McDonald’s.

    In a statement last week, Oatly Group AB said the $425 million comes in a deal with hedge fund Silver Point Capital LP for $125 million in a guaranteed term loan B credit agreement along with the sale of $300 million in convertible notes.

    Advancing Oatly’s mission

    “We’re pleased with the confidence demonstrated by our anchor shareholders and new investors in advancing Oatly’s mission and fueling the tremendous global opportunity ahead for our organization,” Oatly Chief Executive Toni Petersson said in a statement last week.

    Courtesy

    “With our operations better stabilized and business plan now fully funded, we are well-positioned to capitalize on the strong underlying global demand for our products and create significant, long-term value for our shareholders,” he said.

    The news sent Oatly shares up 17 percent to $2.43, Marketwatch reported.

    Oatly x McCafé Austria

    Earlier this week, Oatly announced it had struck a deal with McDonald’s Austria to bring its Oatly Barista Edition to all 800-plus McDonald’s McCafés across the country.

    “We have noticed an increased demand for oat-based dairy alternatives among our guests and responded to that. With addition of Oatly Barista, we can now cater a delicious alternative to the growing number of our guests who prefer oat-based drinks at our McCafé, and at the same time we offer our guests a maximum taste experience,” Tanja Wallner, Marketing Professional McCafé & Breakfast at McDonald’s Austria, said in a statement.

    Courtesy McDonald’s

    The move marks the first oat drink in McCafés in Austria and builds on Oatly’s relationship with the fast-food giant. In 2021 it announced a partnership with McDonald’s in mainland China.

    “We’re excited to partner with McDonald’s Austria and commend their commitment to providing their guests with great-tasting drink options that are better for the planet,” says Roland Griesebner, Country Manager Austria at Oatly. “For Oatly, our partnership with McDonald’s Austria allows us to introduce our best-selling product to a wider audience.”

    McDonald’s Austria was one of the first countries to debut the plant-based McPlant burger. Last summer, McDonald’s rival Burger King made plant-based meat the default at its Austrian location.

    “Meat is one option, but it is not the only one,” Jan-Christoph Küster, marketing director of the TQSR Group, Austrian master franchisee of Burger King, said when the campaign launched last year. “We leave it open to our guests what is normal for them: everyone should have the same taste.”

    The post Oatly Snaps Up $425 Million In Fresh Funds and European McDonald’s Deal appeared first on Green Queen.

    This post was originally published on Green Queen.

  • miyoko's cheese
    3 Mins Read

    Ousted vegan cheesemaker and founder of Miyoko’s Creamery, Miyoko Schinner files countersuit against her former employer.

    Following her dismissal last June and the official public announcement that went viral last month, Miyoko Schinner, founder of vegan dairy brand Miyoko’s Creamery, has filed a countersuit against her former company, alleging that she was forced out after filing multiple HR complaints about recently-hired male executives who “openly denigrated women.”

    Schinner was hit with a lawsuit last month following her departure from the company that she founded in 2014, with claims that the founder was in breach of contract, stole company documents and trade secrets, and misappropriated intellectual property.

    ‘A campaign of mistreating women’

    Schinner’s countersuit was filed last week by The Bloom Firm. The counterclaims follow weeks of the ousted founder sharing videos on social media to publicly deny the accusations made by her former employer and to condemn shifts to the work culture following key hires over the last several years. Her claims include gender discrimination, retaliation, and unlawful use of her likeness on the company website without her consent.

    Miyoko’s cheese | Courtesy

    Schinner claims that following the hire of René Weber as VP of operations at Miyoko’s in 2021, he “immediately began a campaign of mistreating women,” including excluding them from meetings and withholding critical information that Schinner’s countersuit says made it “impossible for her to continue to effectively do her job.” According to the lawsuit, Weber “openly denigrated women, their expertise, and their contributions at Miyoko’s, calling some ‘stupid’ and ‘terrible,’” — terms Schinner says Weber never used about men.

    Schinner claims Weber “mansplained” to her that she did not understand her own products or the company she founded. “In a markedly gendered tone, he described her ideas and ambition as unrealistic, driven by emotion and whim,” reads the countersuit.

    Schinner says she also filed complaints to HR about John Zabrodsky, an operations consultant she says was hired by Miyoko’s at the urging of one of the company’s investors, PowerPlant Partners. Miyoko’s then “swiftly retaliated against [Schinner] by demoting her and then terminating her.”

    The company raised nearly $60 million, including a $52 million Series C funding round in 2021.

    ‘Blindsided’

    The Miyoko’s Creamery board of directors says Schinner’s exit from the company came as she lacked the necessary skills to take the company to the next level as its CEO. Schinner maintains that she was “blindsided” by the lawsuit.

    Explaining the decision to reporters, board member James Joaquin from investor Obvious Ventures said the company was seeking a new CEO with “proven P&L experience who has scaled a larger business.”

    Miyoko Schinner, via Instagram

    According to the court filings, Miyoko’ssenior leadership team brought “multiple concerns” about Schinner to the board and “threatened to quit due to Schinner’s mismanagement.”

    Miyoko’s is being represented by the San Diego law firm Mintz. Company counsel Jennifer Rubin told AgFunder News that while the company cannot comment given the pending lawsuit, as the company’s former CEO, Miyoko Schinner was “responsible for managing all of the organization’s employees, functions, strategies, and operations and, more importantly, providing information necessary to allow the company’s board to fulfill its oversight obligations.”

    The post Miyoko Schinner Countersues Miyoko’s Alleging Sexism Led to Her Dismissal appeared first on Green Queen.

    This post was originally published on Green Queen.

  • good meat

    4 Mins Read

    Good Meat, the cultivated meat division of Bay Area food technology company Eat Just, has received a “no questions” letter from the U.S. Food and Drug Administration for its cultivated chicken.

    The FDA has accepted Eat Just’s conclusion that its first poultry product, cultivated chicken, is safe to eat, clearing a crucial step in bringing GOOD Meat to restaurants and retail in the U.S.

    ‘No questions’

    The “no questions” letter comes as part of one of the agency’s first pre-market consultations for meat, poultry, and seafood made from cells instead of conventionally raised animals. It followed a similar clearance for fellow Bay Area producer Upside Foods that came from the FDA late last year.

    Good Meat’s cultivated chicken was the first in the world to earn regulatory approval, which was granted by the Singapore Food Agency in 2020. Good Meat won several regulatory approvals for its chicken in Singapore since 2020; it remains the only cultivated meat producer in the world with the ability to sell to consumers.

    José Andrés
    Chef José Andrés will be first in the U.S. to serve cultivated chicken | Courtesy

    “Today’s news is more than just another regulatory decision – it’s food system transformation in action,” Bruce Friedrich, president of The Good Food Institute, said in a statement. “Good Meat has become the second cultivated meat company to receive the go-ahead from FDA for its cultivated chicken, bringing cultivated meat closer to becoming a real choice for American consumers. Consumers and future generations deserve the foods they love made more sustainably and in ways that benefit the public good – ways that preserve our land and water, that protect our climate and global health, ways that allow for food security. Global demand for meat is projected to increase significantly by 2050. A few governments around the world are beginning to prioritize alternative proteins as a solution that accounts for this growing consumer demand while also achieving national climate and development goals, but far more need to follow suit.”

    Since its launch, Good Meat’s chicken has been featured on menus across Singapore including at fine dining establishments, hawker stalls, via the foodpanda delivery platform, and at Huber’s Butchery, one of Singapore’s premier producers and suppliers of high-quality meats.

    The company is now working with the U.S. Department of Agriculture on necessary approvals before world-renowned chef and humanitarian José Andrés is slated to become the first in the country to offer Good Meat’s chicken to customers at his restaurant in Washington, D.C.

    “The future of our planet depends on how we feed ourselves…and we have a responsibility to look beyond the horizon for smarter, sustainable ways to eat. Good Meat is doing just that, pushing the boundary on innovative new solutions, and I’m excited for everyone to taste the result,” Andrés said in a statement.

    Imminent regulatory approval

    The recent green lights from the FDA for both Good Meat and Upside Foods signal that the cultivated meat industry could be up and running in the U.S. within the next year or two. The U.S. requires a two-pronged approval process for cultivated meat involving both the FDA and the USDA. Experts predict cultivated meat could become a $25 billion global industry by 2030.

    Good Meat claims that surveys conducted on its cultivated chicken show a wide approval rating in Singapore with 70 percent of respondents who tried it claiming it tastes as good as or better than conventional chicken. Nearly 90 percent said they would opt for the cultivated chicken instead of conventional, and nearly as many restaurants said they would be open to selling the meat.

    Good Meat's cultivated lab meat
    Good Meat’s cultivated lab meat | Courtesy

    The benefits of cultivated meat are significant, especially when produced with renewable energy, according to a recent LCA. It has the potential to address many of the challenges associated with traditional meat production, including environmental concerns, animal welfare, and public health.

    “While I will always support family farmers’ efforts to feed the world, forward-thinking companies like Good Meat are tackling food security, nutrition and environmental stewardship in new and exciting ways,” said Dan Glickman, Good Meat Advisory Board member; former U.S. Secretary of Agriculture and member of the U.S. House of Representatives. “Receiving a ‘no questions’ letter from the FDA and a subsequent clearance from the USDA will allow Good Meat to scale up manufacturing and begin introducing its products to American consumers,” he said.

    “Just as the United States has been a global leader in modernizing conventional food and agriculture techniques, it too can lead in the emerging alternative protein space. Today’s announcement is one such example.” 

    The post BREAKING: Eat Just’s Cultivated Good Meat Is the Second to Receive FDA Clearance appeared first on Green Queen.

  • jimi chicken
    3 Mins Read

    The innovation and AI-driven Jimi Biotech has presented the first fully developed cultivated meat in China.

    China-based Jimi Biotech has achieved a major milestone in cultivated meat by developing what it says is the country’s first 100 percent cell-based meat. The product is created entirely from animal cells without any plant scaffolding.

    Zhehou Cao, CEO of Jimi Biotech, says that cultivated meat containing plant scaffolding cannot replicate the taste and product perception of real meat products, making 100 percent cell-based meat a more viable option for consumers looking for a sustainable option without sacrificing taste or texture.

    Cultivated chicken

    The company is working to develop what it calls “new forms” of meat while reducing public health risks and addressing food safety, environmental pollution, and animal welfare problems related to conventional meat production.

    jimi biotech chicken
    Jimi Biotech’s cultivated chicken | Courtesy

    Roosters in Hangzhou provided the cells for the meat. Cao said a sensory evaluation of the product found that the difference in color, smell, and taste comparing conventional chicken with Jimi’s cultivated chicken was minimal, making it a successful first attempt and a viable contender for scaling up, once China greenlights cultivated meat.

    The company says it has managed to reduce the cost of the culture medium to around ¥ 100 ($14), which is only 3 percent of the price of the culture medium on the market.

    Funding the future of sustainable meat

    Prior to the launch, Jimi Biotech completed its second exclusive ¥10 million round of funding ($1.45 million) in the last four months — both led by Shiwei Capital. The funding will be used for research and development as well as the construction of a small pilot plant.

    Weichang Jiang, a partner at Shiwei Capital, praised Jimi Biotech’s rapid progress in core areas such as cell lines and culture media. Jiang also noted that the company’s automation and AI will make the company an efficiency leader in the sector.

    jimi
    Jimi’s cultivated meat | Courtesy

    “Although only three months have passed since the last round of funding, Jimi Biotech has still made significant technological breakthroughs,” Jiang said in a statement. “In addition to the rapid progress in core areas such as cell lines and culture media, we believe that Jimi Biotech’s deep integration of automation and AI into the research and development also reflects the founder’s emphasis on continuously improving research and development efficiency.”

    The debut comes as the Chinese government has explicitly listed cultivated meat as a key area for future food manufacturing in the “14th Five-Year Plan” for National Agricultural Science and Technology Development. The National Food Safety Risk Assessment Center (CFSA) will also establish a special group for cultivated meat this year to study the regulatory framework of cultivated meat in China.

    “China has the largest market for meat and a well-established supply chain system, so we believe that some of the world’s leading cultivated meat enterprises will be Chinese enterprises,” Jiang said. “With the attention of the regulatory agency, the industry is about to enter an important turning point in China.”

    The post Jimi Biotech Debuts China’s First Cultivated Chicken appeared first on Green Queen.

    This post was originally published on Green Queen.

  • ever after foods bioreactor
    3 Mins Read

    Israel-based food tech innovator Ever After Foods has launched its patented bioreactor platform for producing cultivated meat.

    Backed by Israel’s largest food producer, the Tnuva Group, Ever After Foods has developed what it says is the first production platform that can bring cultivated meat to the mass market at scale.

    The achievement comes by way of a proprietary bioreactor system that Ever After says can overcome the critical challenge of scaling cultivated meat. Ever After Foods’ manufacturing plants require significantly lower capital and lower production costs, which it says results in a 700 percent increase in productivity when compared with other cultivated meat technology platforms.

    Cost parity for cultivated meat

    “Current cultivated meat companies all use very similar methods for growing cells and face insurmountable challenges when it comes to scaling production in a cost-effective manner,” Ever After Foods CEO Eyal Rosenthal said in a statement.

    Upside Foods' cultivated chicken
    Upside Foods’ cultivated chicken | Courtesy

    “To achieve cost parity, their methods will demand huge bioreactors of more than 10,000-liters, which are infeasible for use with animal cells. Ever After Foods’ disruptive technology enables significantly higher cultivated meat production capacity, with efficiencies that lower resources and costs. We can currently produce more than 10 kilograms of cultivated meat mass with just a 35-liter bioreactor and have a proven path to scale and reach price parity,” Rosenthal said.

    “Leveraging its unique production platform, Ever After Foods will transform the food system by reinventing how we produce and consume meat. Ever After Foods is prepared to spearhead the move toward the efficient development, production and distribution of delicious, high-quality cultivated meat products at mass scale,” said Eyal Malis, CEO of the Tnuva Group.

    Sustainable protein

    Ever After says the need for protein solutions is critical as the United Nations predicts the global population will reach 9.7 billion by 2050 with global meat demand rising concurrently. The planet’s natural resources cannot support that, but Ever After says cultivated meat provides an animal-friendly alternative that can.

    A recent LCA on cultivated meat have found it to be more sustainable than conventional animal products, especially when using renewable energy. Another recent report predicted alternative protein will account for 60 percent of the global meat market by 2040, with cultivated meat is forecasted to outpace plant-based alternatives, even despite lacking regulations at present.

    Good Meat's cultivated lab meat
    Good Meat’s cultivated lab meat | Courtesy

    “In less than a year, Ever After Foods developed a solution unlike any other in the market through massive technological advancements that evolved the original biotech-focused technology into a food-grade platform. We see incredible potential for Ever After Foods to transform cells into high-quality cultivated meat products,” said Yaky Yanay, Pluri CEO and President, as well as Chairman of Ever After Foods.

    Ever After Foods, formerly Plurinuva, launched last year as a spin-off of 3D cell-based food tech pioneer, Pluri, Inc.

    “Addressing food security, health, sustainability and animal-welfare concerns, cultivated meat is the future of food,” said Rosenthal. “Our new name, logo and branding underscore our ambition to deliver the future of meat, sustainably, ever after.”

    The post Ever After Foods Unveils a Novel Bioreactor Platform to Scale Cultivated Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • potatoes

    3 Mins Read

    Israel-based startup PoLoPo has secured $1.75 million in a Pre-Seed funding round for its molecular farming potato-based technology.

    PoLoPo’s new funding was led by FoodLabs with participation from CPT Capital, Siddhi Capital, Plug and Play Ventures, Milk & Honey Ventures, and HackCapital.

    The funding will support PoLoPo’s technology platform, starting with replicating ovalbumin, the protein found in egg white. The company says it expects to have prototypes in the coming 18 months, including protein-rich potato tubers and ovalbumin functional samples.

    Turning potatoes into eggs

    PoLoPo’s proprietary technology allows for proteins to be expressed in potatoes in a scalable, cost-effective way, which the company says can enable the food industry to meet its protein demands and nourish the world’s growing population; the egg protein market alone is valued at more than $26 billion, the company says.

    eggs
    Photo by Jakub Kapusnak on Unsplash

    Using its microbial tech, PoLoPo says its ovalbumin will be identical to chicken egg ovalbumin in terms of functionality, nutritional value, and protein sequence. PoLoPo’s goal is to produce better food for the world and reduce the carbon footprint of the production process.

    “We want to produce better food for the world. Molecular farming technology, being harnessed for the production of high-quality proteins, presents a huge opportunity to do so, alongside with taking the animals out of the equation and reducing the carbon footprint of the production process” PoLoPo co-founder, Dr. Raya Liberman-Aloni, said in a statement.

    The mighty, underused potato

    The potato is the world’s most widely grown non-cereal food crop, produced in more than 100 countries worldwide. Potatoes are abundant, resilient, cheap, and versatile yet, according to PoLoPo, are an underused food source. PoLoPo says its potato-to-protein pathway offers commercial scalability since plants require relatively low investment to grow and are amenable to upscaling by common agricultural practices.

    PoLoPo founders
    PoLoPo founders Maya Sapir-Mir (left) and Raya Liberman-Aloni (right)

    “We’ve been very impressed by the disruptive potential of their platform technology and, most importantly, by the deep plant science expertise of PoLoPo’s founders and their bold vision for the company,” said Christian Guba, Managing Partner at FoodLabs. “We believe they are set to complement the incumbents in Precision Fermentation by pioneering a simpler approach to develop proteins.”

    PoLoPo’s innovative approach to protein production has already gained recognition, winning the Coller startup competition FoodTech track in July 2022, and securing its first investment from CPT Capital. Last October, PoLoPo won the FoodHack Demo Day as the startup with the most impact potential.

    The post PoLoPo Raises $1.75 Million In Seed Funding For Potato Protein appeared first on Green Queen.

  • FÆRM's cheese
    3 Mins Read

    Danish food tech startup FÆRM, says it has developed a patented cheesemaking technology that mimics traditional dairy fermentation using rennet and cultures such as lactic acid bacteria.

    FÆRM makes its cheese by fermenting legume-based plant matrices that it turns into cheese without using additives, colorants, or flavorings. Its tech has made soy milk coagulate like cow’s milk. The process is so unique that the company, which was founded in 2020 by Andrea Donau, Mikkel Dupont, and Anna Gundorph, was able to write a patent on it.

    Doing the impossible

    “In the beginning, we had a lot of experts telling us that what we wanted to do with enzymes and plant proteins was impossible,” Donau told Dairy Reporter.

    “Through research, stubbornness, and countless tests, we achieved the impossible: Getting plants to go through the same tailored process as traditional cheese,” FÆRM says on its website. “Turning them from a liquid plant drink into solid, diverse, and complex deliciousness. Thanks to enzymes and bacteria.”

    FAERM cheese
    FÆRM is making cheese with plants using traditional cheesemaking tech | Courtesy

    FÆRM has developed three clean-label, coconut oil-free plant-based cheeses using the tech, including cream cheese, brie, and fresh mozzarella.

    “Our first goal is to further develop our technology and get even firmer and bouncier curds,” Donau told Dairy Reporter.

    Donau says the technology allows for all kinds of cheesemaking, but firmer curds would make hard cheeses more difficult.

    “Which brings me to our second goal,” which Donau says is commercializing the company’s plant-based cheese technology, “and hitting the market in combination with a production partner.”

    Although FÆRM’s fermentation technology has thus far only been applied to soy, the company says it will work with other legumes to develop soy-free products. According to the company, legumes are more sustainable ingredients than nuts and also contain complex proteins that give the products added nutritional value.

    ‘Centuries of discoveries’

    “Cheese is a long, gentle process that allows the proteins to work together to go from a liquid milk to a nice firm blob that can do all the magic tricks we know and love from cheese,” According to FÆRM. “And centuries of discoveries have found how the sugars in milk can be cultured to develop complex flavors and experiences. We want to give that experience to everyone, just without the dairy.”

    FÆRM's team
    FÆRM’s team | Courtesy

    FÆRM says its traditional fermentation methods can be implemented in existing dairy plants without specific equipment, making scaling up production feasible without significant investments in assets. “With our approach, we have created a process for a plant-based product that is so unique, we were able to write a patent on it,” the company says.

    Last September, FÆRM joined the Venture Lab accelerator at the BioInnovation Institute in Cohort 4 to help the startup scale its process, conduct further research, and find commercial partners to bring its unique cheeses to market. FÆRM was a 2021 finalist at the SDG Tech Awards, which discover, showcase, and promote sustainable tech innovations from startups, SMEs, and corporations.

    The post How FÆRM Defied the Impossible to Make Plant-Based Cheese Just Like Dairy appeared first on Green Queen.

    This post was originally published on Green Queen.

  • TurtleTree has debuted its cultivated lactoferrin
    3 Mins Read

    TurtleTree, a global leader in animal-free functional dairy proteins, has announced the launch of the world’s first precision fermentation-produced lactoferrin.

    Known as “pink gold” for its high value and iron-rich pink hue, Singapore-based TurtleTree debuted the cultivated LF+ product at an exclusive tasting event in San Francisco this week.

    LF+ is considered a highly prized bioactive milk protein and one of the most powerful components found in cow’s milk, with functional benefits for immunity, iron regulation, and digestive health.

    ‘Harnessing the power of precision fermentation’

    “By unlocking access to one of the most powerful and multifunctional proteins in milk, we are envisioning a better food future where more people than ever before can improve their personal nutrition sustainably,” TurtleTree Founder and CEO Fengru Lin, said in a statement. “Harnessing the power of precision fermentation will provide us with an abundant supply of these vital nutrients that can be enjoyed by all segments of the population through everyday food products.” 

    TurtleTree's lactoferrin
    TurtleTree’s lactoferrin in application | Courtesy

    TurtleTree says its breakthrough provides an affordable source of lactoferrin; conventional sources can retail at between $700 to $1,500 USD per kilogram.

    While lactoferrin is in use in supplements and infant formulas, supply scarcity means that demand cannot be met for other fertile segments like sports nutrition, where the protein’s iron-regulating benefits can improve physical performance.

    TurtleTree’s development is also removing high methane-emitting cows from the supply chain. Animal agriculture represents more than 15 percent of anthropogenic emissions, fueling the climate crisis.

    ‘Transforming the food system’

    “As one of TurtleTree’s early investors, KBW Ventures recognized that transforming the food system requires studied innovation; a commitment to the science, and both ingenuity and integrity to see it through,” said KBW Ventures Founder and CEO Prince Khaled bin Alwaleed.

    “Transforming the food system as a mission is the business of changemakers, and I am proud that we could play a role in fueling the world’s future in food. TurtleTree’s world first, the showcase of LF+, is what technology can do when mobilized for good,” he said.

    TurtleTree raised $30 million in a 2021 Series A funding round led by Verso Capital after it first announced the lactoferrin product was in the works in June 2020.

    Prince Khaled Bin Alwaleed was an early investor in TurtleTree | Courtesy

    “We are incredibly touched by the degree of faith all our investors have placed in TurtleTree and our unique vision of food,” Lin said at the time. “The Series A funds will allow us to scale up our processes and come a huge step closer to creating a new era of sustainable nutrition.”

    The company sees a clear path to profitability on a per unit basis within six to 12 months after commercial launch, which is anticipated for Q4 2023.

    Good Food Institute co-founder and president Bruce Friedrich called the development “another innovative breakthrough” that he says gives consumers more sustainable food choices and creates a more sustainable food system.

    “Consumers deserve nutritious, affordable options that are produced in efficient, better-for-the-planet ways,” Friedrich said. “With more private sector and public sector support, precision fermentation is one of the brilliant alternative protein technologies that can open up a world of possibilities on this front.”

    The post TurtleTree Debuts Its Cultivated ‘Pink Gold’ Lactoferrin appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 3 Mins Read

    European precision fermentation companies form the Food Fermentation Europe (FFE) alliance and call for speedy regulatory approval.

    The FFE aims to promote precision fermentation as a sustainable food framework. Founding members include Better Dairy, Formo, Imagindairy, Onego Bio, and Those Vegan Cowboys.

    According to Christian Poppe, the FFE spokesperson and global public affairs director with Formo, the demand for animal-free alternatives to animal products is rising rapidly. To meet this demand, FFE members are working on solutions like animal-free dairy, cheese, and eggs.

    ‘A critical time’

    “We are forming now because it’s a critical time in terms of precision fermentation market development and for sustainable agri-food systems,” Poppe told FoodIngredientsFirst.

    “Demand for alternatives to animal products is rising rapidly and our solutions like animal-free dairy, cheese and eggs are getting ready to come to market and launching in other parts of the world.”

    Formo Animal Free Feta
    Formo’s animal-free feta uses precision fermentation | Courtesy

    The FFE’s primary objective is to push for change in the current EU regulatory process.

    “Firstly,” Poppe says the alliance’s focus is to “raise awareness and build a supportive, forward-looking policy framework for fermentation food and food ingredients in Europe.” 

    Secondly, FFE will advocate for “a predictable, non-discriminatory and market-based regulatory framework for fermentation food and food ingredients,” with the goal to enable fair competition among market players.

    FFE will also act as a center of expertise “to inform policymakers and stakeholders about the sector’s importance and work in partnership with stakeholders to ensure a smooth transition to more sustainable food systems,” Poppe said.

    Fermentation sustainability

    The alliance believes that the current process is outdated and sluggish, hindering the efficient roll-out of precision fermentation products. Furthermore, the E.U. aims to achieve climate neutrality by 2050, and innovative solutions like precision fermentation must be given a fair chance at market access to achieve this goal, the group says.

    egg white
    Onego Bio uses fermentation to develop egg substitutes | Courtesy

    The FFE believes that a framework with environmental and sustainability goals at its core is essential. It says precision fermentation has the potential to deliver nutritious food with tangible environmental benefits and economic growth potential. Precision fermentation can reduce greenhouse gas emissions, land use, water use, and eliminate animal farming-related public health risks.

    The FFE formation follows the launch of the Precision Fermentation Alliance announced in the U.S. earlier this year. Its members include Perfect Day, Remilk, Change Foods, The EVERY Co, Helania, Motif Foodworks, New Culture, and FFE members Onego Bio and Imagindairy.

    The launch follows a study commissioned by Perfect Day and Cargill, that found consumer perceptions toward new food technology innovations are shifting, with 77 percent saying they’re likely to purchase products made with ingredients produced via precision fermentation.

    The post Precision Fermentation Leaders In Europe Form a Coalition to Advance Regulatory Approval appeared first on Green Queen.

    This post was originally published on Green Queen.

  • GOOD Meat cultivated chicken
    3 Mins Read

    A new ex-ante life-cycle assessment looks at the efficiencies and benefits of cultivated meat.

    The LCA looked at cultivated meat from more than 15 companies, comparing the outlook of cultivated meat production in 2030 to that of conventional animal meat. The research was funded by GAIA, The Good Food Institute, a donor-backed 501(c)3 nonprofit, and CE Delft. The findings are published in The International Journal of Life Cycle Assessment.

    “Cultivated meat (CM) is attracting increased attention as an environmentally sustainable and animal-friendly alternative to conventional meat,” reads the abstract. “As the technology matures, more data are becoming available and uncertainties decline.”

    The findings

    According to the researchers, the ex-ante LCA looked at cradle-to-gate production of 1kg of meat. Source data include lab-scale primary data from five cultivated meat producers, full-scale primary data from processes in comparable manufacturing fields, data from computational models, and data from published literature.

    “Although animal products contribute around 18 percent of calories and 37 percent of protein to the average global diet, the impacts on the environment are disproportionately large compared to non-animal products in diets (Poore and Nemecek 2018),” note the researchers.

    Photo by Louis Reed at Unsplash.

    The researchers note that conventional animal products’ impact on climate change is significant, making up between 16.5 percent and 19.4 percent of total anthropogenic greenhouse gas emissions, twice as large as plant-based sources and “by far the highest contributor within food system emissions.”

    Conventional animal products use approximately 83 percent of global agricultural land, including pastures and cropland for feed, as well as 41 percent of green and blue water use.

    The findings suggest cultivated meat is nearly three times more efficient at turning crops into meat than even the “most efficient” livestock, making agriculture land use significantly lower. It also found nitrogen emissions to be lower because of cultivated meat production efficiency and lack of manure.

    Renewable energy

    The report also points to the need for renewable energy in producing cultivated meat as the process is “energy-intensive”.

    “Using renewable energy, the carbon footprint is lower than beef and pork and comparable to the ambitious benchmark of chicken,” reads the report. “Greenhouse gas profiles are different, being mostly CO2 for CM and more CH4 and N2O for conventional meats. Climate hotspots are energy used for maintaining temperature in reactors and for biotechnological production of culture medium ingredients.”

    Cultivated chicken from Upside Foods
    Cultivated chicken from Upside Foods | Courtesy

    The researchers say cultivated meat producers should work to optimize energy efficiency, including sourcing renewable energy, and leverage supply chain collaborations to ensure sustainable feedstocks. The LCA also calls on governments to consider the renewable energy demands of the emergent cultivated meat industry, and, it encourages consumers to look at cultivated meat not as an extra menu option, but a substitute for higher-impact meat products.

    Cultivated meat has the potential to have a lower environmental impact than ambitious conventional meat benchmarks, for most environmental indicators, most clearly agricultural land use, air pollution, and nitrogen-related emissions, the researchers say. “While CM production and its upstream supply chain are energy-intensive, using renewable energy can ensure that it is a sustainable alternative to all conventional meats.”

    The post Life-Cycle Assessment Shows Cultivated Meat’s Benefits for a Sustainable Food System appeared first on Green Queen.

    This post was originally published on Green Queen.

  • As Bird Flu Ravages South Korea's Egg Industry, Just's Vegan Egg Arrives
    4 Mins Read

    Mung beans are a versatile and nutritious legume staple and a new GFI APAC report highlights their value in an evolving food industry.

    Mung beans have been consumed by many cultures around the world for thousands of years. They are now gaining popularity as an alternative protein source vital to the future of the food industry, due to their high protein content, versatility, and sustainability.

    A recent report by the Good Food Institute Asia Pacific (GFI APAC) highlights the untapped potential of mung beans as a sustainable and nutritious alternative to animal-based proteins in the growing Asian market.

    Mung beans are a rich source of protein, containing about 24 percent protein by weight, which is comparable to other legumes such as lentils and chickpeas. Mung beans are the base of Eat Just’s vegan egg product, and the high protein content makes them an ideal ingredient for other plant-based products, the report notes.

    ‘A portfolio of solutions’

    “There is no silver-bullet ingredient that fits every system, so we need a portfolio of solutions that
    slot into various regional and product contexts,” reads the report. “Mung beans are a mighty plant protein with a functional fit for many plant-based applications, which can bring a business case across the value chain.”

    According to the report, mung beans hold potential across dairy, meat, and egg successor categories.

    “Mung bean proteins cater to lactose-intolerant consumers without triggering other common allergens like soy and wheat proteins,” the report notes. Lactose intolerance is extremely prevalent across Asia —affecting nearly 100 percent of East Asia — and affects 68 percent of the global population.

    mung beans
    Mung beans are a versatile protein source | Photo Courtesy David Gabrielyan on Unsplash

    “While the nascency of mung bean product development means it is too early to tell what the best
    applications are, first-mover companies claim the excellent dairy-like functionality of mung bean proteins and their status as low-allergen and non-GMO can bring unique consumer benefits, including superior taste and appealing clean labels,” the report notes.

    GFI APAC also points to the potential to supplant eggs, particularly amid the avian flu disruption of the supply chain.

    “Shocks to the conventional egg market in 2022 illuminated the supply-side risks facing animal proteins, the impact on price parity, and the value of plant-based eggs as volatility-proof substitutes,” reads the report. Skyrocketing egg prices driven by the outbreak saw sales of Just Egg, the leading mung bean-based egg alternative jump 17 percent in Q4 2022.

    Plant-based eggs are not only a market opportunity in Asia, which is the world’s biggest egg-consuming region, but an imperative to future-proof the egg supply,” the report reads.

    Mung beans hold potential in the alternative meat category as well, the report notes. “In order for alternative meats to take off in Asia, they must demonstrate key functionalities such as
    the formation of an emulsion—a heat-stable gel with a desired mouthfeel—which can be found in mung bean proteins,” GFI APAC notes.

    Beyond Meat and PepsiCo’s recent joint venture tapped mung beans for plant-based jerky. “The snack segment represents 12 percent of the global meat market and its growth trends are strong with the rise in snacking behaviour since COVID-19, increased desire for healthy, protein-rich snack options,
    and the extremely high demand for convenience food in Southeast Asia,” reads the report.

    Mung beans also show potential applications for cultivated meat and fermentation. “The protein residue
    and peptides left in the water after washing and concentration processes can be extracted and potentially used as plant-based culture media components for the cultivated meat industry,” says GFI APAC. “For fermentation, mung bean hulls have been proven as a good feedstock for the production of xylitol, which is an ingredient used in obesity intervention. Mung bean components may have additional untapped potential in other microbial fermentation processes.”

    Mung bean sustainability

    Beyond their versatility, one of the key benefits of mung beans is their sustainability. Mung beans require considerably less water and land compared to animal-based proteins, making them an eco-friendly protein source. They are also less resource-intensive than other plant-based protein sources such as soybeans and peas. Moreover, mung beans can be grown in a variety of climatic conditions and are relatively easy to cultivate, making them a versatile crop for farmers.

    Courtesy Just Egg

    The GFI APAC report also highlights the potential of mung beans in addressing food insecurity in Asia. As a staple food in many Asian countries, the mung bean’s high protein and nutrient content make them an ideal food source for populations that are struggling to meet the protein demands of rising populations.

    “Crop diversification offers huge potential to increase mainstream acceptance of alternative proteins across Asia and build back the health of our global food system,” reads the report. “Alternative proteins are a dramatically more efficient way of producing protein to meet the soaring consumer demand; however, we need to urgently accelerate product development to drive consumer uptake. Developing alternative proteins using diversified and localised plant protein sources will bring relevant product benefits, and lay the foundations for a sustainable and secure food system that can cope with the
    vulnerable and volatile climates we face now and in the future.”

    The post Mung Beans Bring a Sustainable Solution To The Struggling Food Industry: Report appeared first on Green Queen.

    This post was originally published on Green Queen.

  • MeliBio's honey is coming to food service

    3 Mins Read

    MeliBio, one of the more recent hyped-up food tech companies to come out of the Bay Area, has released its first product: bee-free honey.

    MeliBio has been promoting its bee-free tech for several years, keeping ingredients and technology under wraps. At last week’s Natural Products Expo in Anaheim, Calif., MeliBio debuted Mellody, its first product, to a crowd of more than 65,000 attendees.

    Mellody honey

    While other companies have launched bee-free honey products made from ingredients like apples and lemons, Mellody claims to mimic the signature taste and performance of honey from bees while offering consumers a more sustainable and ethical product.

    Mellody bee-free honey is launching in food service

    The ingredients label on the new product shows fructose, glucose, and a range of plant extracts including sumac, fava d’anta, Indian trumpet flower, green coffee bean, chamomile, and seaberry, among other ingredients.

    Mellody is launching first in food service accounts, MeliBio says. The product is already available at Baia in San Francisco, Little Choc Apothecary in New York City, and Motel Fried Chicken in Philadelphia.

    “By providing restaurants and consumers with a delicious and sustainable alternative, we hope to help restore ecological harmony and make room for native pollinators,” Darko Mandich, CEO and co-founder of MeliBio, said in a statement.

    Honeybees

    According to Nielsen data, 2022 saw honey sales reach $920 million with double-digit dollar growth in the latest year. But commercial honey production faces a number of threats.

    “Many people are unaware of the issues surrounding commercial honey production and its impact on the 4,000 [species of] native bees in the U.S.,” Mandich said.

    Last year, the USDA reported that honey production declined by more than 125 million pounds — a 14 percent decline per colony. Issues affecting colony health, including the mysterious colony collapse disorder (CCD), have continued to increase in recent years. From spring 2020 to 2021 colony losses were the second highest on record since first tracked in 2006.

    We tried Melibio Cruelty Free Fermented Honey
    Melibio honey | Courtesy

    Experts link bee decline to a number of issues, namely agricultural pesticides and herbicides. In 2018, the European Union banned the most popular class of insecticides, neonicotinoids, because of their link to CCD.

    The ban followed a report from the E.U. scientific risk assessors, which concluded that the pesticides posed a risk to honeybees and wild bee populations. A recent study that looked at honey samples from around the world found widespread contamination with neonicotinoids.

    Bees play a vital role in the food system, pollinating more than 130 fruits and vegetables; they also pollinate 75 percent of the world’s flowering plants. 

    The post Are Consumers Ready for Bee-Free Honey? MeliBio Debuts Mellody to ‘Help Restore Ecological Harmony’ appeared first on Green Queen.

  • 3 Mins Read

    A new white paper released by the Hartman Group in partnership with precision fermentation leaders Perfect Day and Cargill takes the pulse on consumer attitudes toward food technology, chiefly precision fermentation.

    Entitled “Fermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation,” the paper measures current consumer perceptions of food and technology.

    More than 2,500 U.S. adults were surveyed for the research, and 77 percent of those surveyed who said they were familiar with precision fermentation said they are likely to purchase precision fermentation products.

    Perfect Day Raises $350M in Late-Stage Funding Round As Brand Prepares to IPO
    Courtesy Perfect Day

    The tech has been most frequently associated with Perfect Day, the Bay Area company that uses yeast and microorganisms to grow dairy-identical whey protein.

    But the tech has been used in other categories and by other manufacturers. Precision fermentation is expected to grow in popularity as consumers seek out more sustainable and ethical alternatives to conventional animal products.

    The findings

    The report notes that a majority of consumers have favorable opinions about the benefits that science and technology can have in streamlining the food system.

    Younger consumers expressed the most enthusiasm for new technologies like precision fermentation and say they want to support companies that align with their own values around the environment and animal welfare.

    Chocolate ice cream cone
    Photo by Dylan Ferreira on Unsplash

    Consumer attitudes align with the findings that 69 percent of Americans believe “we need to find ways to meet our society’s nutritional needs with fewer resources like energy, water, or carbon,” the Hartman Group said in a statement.

    “[The report] illuminates how companies like ours can meet them where they are with education and tasting opportunities,” said Allison Fowler, CMO of Perfect Day. Fowler says the data validates that most Americans “share our mission to create a kinder and greener future and that consumers are open to learning more about the positive impacts this will have on the environment.”  

    Precision fermentation market potential

    Precision fermentation has already seen interest from major food conglomerates including Nestlé, General Mills, and Unilever. The report predicts the category will see support from more than 132 million adults by 2027.

    Currently, 40 percent of adult consumers are interested in trying the tech; 61 percent say they believe science and technology are our best hope to address climate change. Additionally, more than half of Americans are willing to drastically change their lifestyle to be more environmentally friendly.

    cowabunga milk
    Nestlé and Perfect Day’s precision fermentation Cowabunga milk is now available in select locations | Courtesy

    Millennials and Gen Z show the most eagerness in adopting food innovations, including precision fermentation. Sixty percent of Millennials and 55 percent of Gen Z said they actively seek out food and beverage products from companies that prioritize sustainability and animal welfare.

    With a clearer understanding of precision fermentation, 85 percent of Millennials and 84 percent of Gen Z say they would be likely to purchase products containing ingredients made with precision fermentation.

    The data validates the momentum Perfect Day has cultivated in the precision fermentation industry. Earlier this month, Perfect Day, along with eight other precision fermentation companies, launched the Precision Fermentation Alliance — the first industry trade group for the precision fermentation sector.

    The post 77% of Consumers Will Try Precision Fermentation Once They Understand the Benefits, Survey Finds appeared first on Green Queen.

    This post was originally published on Green Queen.

  • shiru products
    3 Mins Read

    Shiru, an AI-powered discovery and development company for novel ingredients, has launched its first commercial product. OleoPro is a novel, sustainable plant protein-based fat ingredient for use in a range of alternative protein food products.

    Shiru says the new ingredient delivers a 90 percent reduction in saturated fat while enhancing technical performance in alternative meats compared to commonly used structured fats. OleoPro is self-standing, holding its shape at room temperature, and delivers a “juicy, fatty mouthfeel” in plant-based meat applications, the company says.

    OleoPro

    The new fat is patent-pending and comes from Shiru’s proprietary technology platform, Flourish, which leverages AI to generate unique plant protein insights.

    “At Shiru, we think consumers shouldn’t have to compromise on taste or texture to make sustainable, nutritious food choices, and we know novel ingredients are crucial to unlocking the next generation of plant-based foods,” Dr. Jasmin Hume, Shiru’s founder and CEO, said in a statement.

    Shiru's OleoPro
    Shiru’s OleoPro is a stable, sustainable fat replacement | Courtesy

    “Oils commonly used in plant-based meats today like palm and coconut are disastrous for the environment and aren’t great from a health perspective either,” she said. “OleoPro is a categorical upgrade, bringing all the juiciness and fattiness we expect from conventional meats to plant-based, but with a much improved nutritional profile and without tearing down the rainforest.”

    Industry feedback has already been favorable, Shiru says with cultivated meat company Upside Foods praising the innovation. “Our testing revealed OleoPro to be a promising fat solution for alt meats, demonstrating superior performance in approximating beef fat compared to a range of plant-based fat systems in the market,” said Daniel Davila, Senior Food Scientist at Upside.

    The new fat made its debut at San Francisco’s Future Food-Tech conference as part of a plant-based crispy chik’n karaage developed by Nourish Ventures, the corporate venture capital arm of Griffith Foods. “We’re thrilled to be partnering with Shiru on the launch of their first ingredient, OleoPro,” said Simon Burton, managing director of Nourish Ventures. He called OleoPro “a real game-changer” and says it holds the potential to impact the alternative protein industry.

    Alternative fats

    Shiru’s pursuit of alternative fats puts it in good company. A number of startups are working on supplanting animal fats and unsustainable plant fats such as palm oil.

    shiru oleopro burger
    Shiru’s OleoPro joins a growing category of alternative fats | Courtesy

    Last October, Nourish Ingredients closed a $28.6 million Series A for its microbial fermentation fats. More Lypid’s proprietary vegan PhytoFat is already being served in Asia, and Zero Acre Farms emerged from stealth mode last August to bring its cultured oil to market.

    Earlier this month, meat giant Cargill announced a partnership with Cubiq Foods to scale plant-based fat.

    While Shiru’s initial development has focused on plant-based meat applications across multiple formats, it says it’s equally as important to explore additional applications, including OleoPro’s use in plant-based dairy and personal care products. Shiru is currently sampling OleoPro with potential launch partners and says commercial production will begin later this year.

    The post Shiru Debuts OleoPro, a Sustainable Plant Fat That Performs Like Animal Fat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 3 Mins Read

    A new report from AgFunder and Temasek reveals that funding to agri-food tech start-ups reached $29.6 billion in 2022 — down 44 percent from the previous year. But despite the decline, outlook for the category is positive.

    According to the report, the decline in funding was largely in line with global venture capital markets, with the e-grocery market in China, cloud retail infrastructure, and North American alternative protein start-ups hit hardest.

    “The global agri-food system is critical to supporting human life and yet as a system, is inefficient, inequitable, and causing inordinate strain on the planet,” Temasek says in the report.

    Data from the United Nations points to a 60 percent increase in global food demand by 2050, including a 73 percent increased demand in animal protein.

    steak
    Demand for animal protein will soar over the next three decades. Photo by tommao wang on Unsplash

    “Existing food production practices account for a third of global greenhouse gas emissions, 70 percent of freshwater usage, and 80% of deforestation worldwide,” Temasek noted. “Geopolitical instability, protectionist government policies and unpredictable weather events have also fueled a global food crisis, with food price inflation threatening global food security.

    “The need to invest for a resilient food system, that is also part of the climate change solution, has never been greater.”

    The findings

    According to the report, “cheap money” along with “increasingly outlandish tech valuations” drove 2021’s record-breaking $51.7 billion in food tech funding — an inflated number that could not be matched in 2022 amid war, inflation, and continued supply chain disruptions, “the market came crashing down in 2022.”

    The report notes that there were no “mega deals” in 2022, which put it in stark contrast to recent years. More than four billion-dollar-plus deals happened in 2021, the report notes, and barring covid’s impact in 2020, there has been one deal worth more than $1 billion every year since 2016.

    Funding for meal delivery programs, e-grocery, alternative protein, cloud retail, and midstream technologies declined more than 35 percent.

    Impossible Foods patties
    Can the alt-protein industry weather the agri-food tech investing climate? | Courtesy

    But climate-related categories, including bioenergy and biomaterials, ag biotech, novel farming systems, farm management software, sensing and IoT, all saw increased funding. Funding upstream in food production technologies, including farm tech and innovative food, raised significantly more capital than downstream.

    The report also shows that African agri-food tech start-ups received 22 percent more funding last year than in 2021, with $600 million raised.

    “There’s no denying the second half of 2022 was terrible for venture capital (VC),” AgFunder noted.

    Climate-focused food system

    The drop in 2022 may be short-lived, however. The report notes that many of the world’s macro challenges, including inflation, food insecurity, and labor shortages, are driving interest in agri-food tech investments.

    farmer
    Climate solutions play a big part in the future of investments. Photo by Zubair Hussain on Unsplash

    A survey accompanying the report found industry VCs largely agree that the sector is playing a bigger role in the climate conversation. Those categories, including indoor agriculture, biotech, and precision agriculture, all saw funding increases.

    “With more discipline from founders (and investors too!), the industry can capitalize on the growing interest in using technology to transform our food and agriculture system to be better for people and our planet,” reads the report. “[2023] could be a vintage year to invest in agrifoodtech.”

    The post Agri-Food Tech Investments Dropped 44% Last Year, But a Big Turnaround Is Just Ahead, Report Finds appeared first on Green Queen.

    This post was originally published on Green Queen.

  • burger
    3 Mins Read

    South Korea’s plant-based food manufacturer Pulmuone and cell-based startup Simple Planet have teamed up to co-produce hybrid cultivated meat.

    Pulmuone and Simple Planet say they’re working to co-develop and commercialize hybrid cultivated meat products that combine plant-based ingredients and cultivated meat. The companies are targeting a 2025 retail launch given the current lack of regulatory approval for cultivated meat products.

    Hybrid meat

    Demand for healthier and more environmentally friendly food is on the rise in South Korea; the country’s alternative meat market was worth approximately $15.6 million USD in 2022, an increase of 28 percent from the previous year, according to Euromonitor. The market is predicted to rise to $24 billion USD by 2025.

    simple planet
    Simple Planet’s cultivated meat will be blended with Pulmuone’s plant-based ingredients. Courtesy

    The move builds on Pulmuone’s recent launches including a plant-based meat brand last year and a 2020 partnership with cultivated seafood startup BlueNalu.

    Last June, Simple Planet announced that it had developed cultivated meat with a higher concentration of unsaturated fatty acids.

    Coldplay-backed SCiFi Foods is also working to develop plant-based and cultivated meat hybrids.

    Hybrid meat development is also coming to conventional meat producers. Last month, Mush Foods announced its mycelium protein intended for combining with traditional beef.

    U.S. market

    Pulmuone is also preparing to increase its U.S. presence. Already, 70 percent of the tofu products sold in the U.S. are made by Pulmuone; Walmart, Costco, and hundreds of restaurant chains currently use Pulmuone’s products. It’s the company behind the Plantspired range.

    The company is now aiming to bring healthy, low-fat Korean food sold in South Korea for the last 40 years, to the U.S. consumer, including a range of “healthy” instant noodles.

    Cho Kil-su, head of Pulmuone, told the Korean Herald that the U.S. market saw significant growth in consumption of plant-based food after the pandemic years, as consumers’ interest in health grew.

    plantspired
    Pulmuone is behind the U.S. brand Plantspired. Courtesy

    “Concern for the environment also grew after the pandemic, and demand for plant-based products soared even higher as they produce less carbon dioxide throughout the production process,” he said.

    “This year, we plan to further expand our production infrastructure and expand our B2B business. We will mainly center on supplying universities with our products, as we have analyzed that young adults are most sensitive about health issues and receptive to new types of food,” said Cho.

    “We have partnered with leading local universities such as Yale University and Virginia Tech to provide sustainable food, and contribute to having students establish healthy diets.

    “We also aim to foray into Canada and Europe by expanding our tofu production line at the Ayer tofu plant (in Massachusetts) at the end of 2023.”

    Fellow South Korean plant-based food manufacturer Unlimeat has also seen steady growth in the U.S. after launching in stores last year. It recently launched its plant-based Korean BBQ and two flavors of pulled pork into 1,500 Albertsons locations.

    The post South Korea’s Tofu Giant Teams Up With Cultivated Meat Startup Simple Planet appeared first on Green Queen.

    This post was originally published on Green Queen.

  • moonshot crackers
    3 Mins Read

    Patagonia Provisions, the food and beverage arm of outdoor giant Patagonia, has announced the acquisition of Moonshot, a snack brand that is known for its environmentally-friendly and sustainable practices.

    The acquisition, which marks Patagonia’s first in over two decades, is part of the company’s continued efforts to invest in businesses and products that support its mission to save the planet.

    Last year, Patagonia founder Yvon Chouinard, now 84, transferred ownership of the company to the Holdfast Collective, a nonprofit that’s dedicated to preserving the planet.

    “Instead of ‘going public,’ you could say we’re ‘going purpose.’ Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth,” Chouinard wrote on the company’s website in September.

    Julia Collins, Moonshot founder
    Julia Collins, Moonshot founder | Courtesy

    That commitment is echoed in Moonshot’s mission.

    “I founded Moonshot with the vision of using the power of food to help tackle climate change,” Julia Collins, founder of Moonshot, said in a statement. “By joining Patagonia Provisions, who recently made Earth their only shareholder, Moonshot now belongs to the planet. I cannot imagine a more spectacular path forward for our mission, our team and our Climatarian community.”

    Collins founded Moonshot with a vision to help consumers tackle climate change by offering sustainable food. The company sources wheat that’s grown using regenerative and organic practices. As the main ingredient in its crackers, the wheat is fully traceable to the farm and field. Moonshot’s crackers are also produced sustainably, using renewable energy in a LEED-certified facility, and the boxes are made from 100 percent recycled materials.

    Patagonia Founder Yvon Chouinard
    Patagonia Founder Yvon Chouinard | Courtesy

    “To us, it’s not one action, but taking a full inventory of your company’s impact on the planet so you can holistically evaluate where you can make adjustments and drive change. It all starts with measuring your baseline carbon footprint so you can create an action plan from there and track progress year over year,” Collins said in an interview last year.

    According to Paul Lightfoot, general manager of Patagonia Provisions, Moonshot’s impressive growth can be attributed to its focus on producing and selling nutritious and delicious crackers with a significantly improved carbon footprint compared to industry standard practices — values that align with those of Patagonia Provisions, which made the acquisition a natural fit.

    Patagonia Provisions launched more than a decade ago. Its first product was wild-caught salmon. The label now produces more than 30 products, which are distributed through other outdoor retailers as well as natural grocers.

    Moonshot’s commitment to its climate mission and its great-tasting product earned it the Expo West Virtual 2021 NEXTY Award for Best New Savory or Salty Snack.

    The post Why Patagonia’s First Acquisition In 20 Years Is a Regen Cracker Company Called Moonshot appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 5 Mins Read

    In her OpEd for International Women’s Day, Green Queen’s founding editor Sonalie Figueiras has an ask: If we’re going to disrupt food systems, let’s make sure women are in charge.

    Women control most household food purchasing decisions but almost none of the industry’s production decisions. Meanwhile, men have had a (very!) long run and made a mess of things. If we’re going to disrupt the food system, we need to put women in charge.

    The world we live in is built by men, for men. And that includes the food we eat. Ironically, women across the world manage the vast majority of household grocery spending and are responsible for meal planning and meeting the nutrition needs of children and their families. Yet we control almost none of the policy and production decisions around food.

    This International Women’s Day (IWD), I’m asking: why aren’t more women in charge of how food is grown and sold?

    Every IWD, we’re supposed to celebrate women. This is a tall order because, despite some advances over the past few decades, it’s very much still a man’s world out there.

    It’s 2023 and women still make less money than men in pretty much every job and in almost every country. Our bodies are policed. We’re at risk of sexual violence on a daily basis (the WHO describes this as devastatingly pervasive). There are entire hate groups dedicated to taking away our freedoms. In the few countries where we control our reproductive rights, they are getting taken away

    Soon, things may take a turn for the worse as we enter what I like to call the ‘Age of Artificiality’, an age where artificial intelligence will make decisions on our behalf that will govern our lives. 

    Silicon Valley titans (most of whom are white and male) are currently hosting press conferences, appearing on panels, and getting interviewed all over the interwebs about how terribly exciting it all is. I’m less enthused. 

    A world where we leverage AI to tell us what to eat, what to manufacture, how to work, and how to think is a world where women will continue to suffer. How do I know that? Because most AI-trained robots out there are already biased against women. AI algorithms are objectifying women’s bodies, refusing to hire women, and generally putting our lives at risk

    It’’s hard for women to change any of this because women are woefully underrepresented at all levels of political decision-making worldwide and women make up less than 30% of parliament in the majority of the world. This also helps explain why universal daycare, free education, and guaranteed maternity leave are still not mainstream across the planet. Even the world’s richest country does not offer these basic rights to its female population. 

    In addition, wealthy countries are grappling with population decline. Across Europe, North America, China, Australia, the UK, Japan, South Korea, and New Zealand, women are choosing to have fewer or no kids. This trend is playing out all over the planet. Hundreds of millions of women in Asia, Africa, and Latin America will attain middle-class lifestyles as these regions get more financially prosperous, and they will have fewer children

    Why? Because as women get more educated and get their own income, they are increasingly deciding not to take the (pretty shitty!) motherhood deal that society is offering (no time for self-care, the dreaded second shift, lower earnings aka the motherhood penalty, limited career advancement, higher rates of divorce (note: this is not necessarily a bad thing, but I’d argue this is not exactly every young woman’s dream). Once they have freedom of movement and control over their reproductive rights, women don’t want to be beholden to domesticity. Neither do men. That’s why women do more grocery shopping and food preparation than men in the US and all over the world. In fact, 80% of US women say they are the primary grocery shopper, and 71% say they shop and prepare meals.

    Here’s more data that makes clear why public investment in human health and nutrition is so low. Women tend to be in charge of family and child nutrition– responsible for food choices, menu planning, and meal preparation. Men are not dealing with the reality of these topics on a daily basis and therefore don’t prioritize it at a policy level. 

    And yet, most of the food products we eat and the decisions made about our food and agricultural systems are controlled by men. 

    According to a 2021 study, more than two-thirds of food systems leaders (execs at CPG/Big Food companies like Coca-Cola and Danone) are men; further, women in food jobs get paid up to 30% less than their male counterparts. This is despite the fact that women control over $31.8 trillion in worldwide spending, making up 85% of all consumer spending in the US alone.

    And may I just say, men have done a pretty crappy job on the whole of keeping people healthy and ensuring our food systems are as safe, nutritious, and sustainable as they can be.

    Rich countries are in the midst of a major public health crisis particularly when it comes to what researchers call lifestyle-related diseases. We are facing soaring rates of obesity (36% of the population in the US, 17-20% in Europe, 8% in Asia), heart disease (the leading cause of death globally), and diabetes (now affecting 422 million people worldwide). 

    It doesn’t help that thanks to a major medical research gap that excludes women from clinical trials all too often, we are subject to drug and nutrition protocols designed for male bodies.  

    And then there’s the pesky climate problem. Amidst a worsening climate crisis with extreme weather events that are causing havoc with our global food supply chains, farmers everywhere (another male-dominated industry) are grappling with more frequent heat waves, drought, loss of arable land, deforestation-linked and loss of biodiversity-related complications and water scarcity. We’re overly dependent on methane-emitting and carbon-heavy foods like beef and dairy products, which are pushing our food systems to the brink and making us sick

    The food tech industry is working to find solutions to all these issues as we at Green Queen report every day. But who’s in charge of the change? 

    NOT ENOUGH WOMEN, that’s who!

    This has to change.

    The post The Power Plate: Why Women Should Lead Food Industry Disruption – My Ask for IWD 2024 appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 3 Mins Read

    California food tech Impossible Foods has announced a new Beef Lite product with a lower saturated and total fat content that cooks like 90/10 lean beef from cows.

    US plant-based meat company Impossible Foods has expanded its plant-based product portfolio with the launch of a new product dubbed Beef Lite, a leaner and less fatty version of their vegan-friendly Impossible Beef mince.

    Beef Lite has been created to be “better than lean ground beef” according to the company. The product features 21 grams of protein per serving and no trans fats or cholesterol. Compared to 90/10 lean ground beef, it has 75% less saturated fat and 45% less total fat. In addition the company called out Beef Lite’s sodium content as 33% lower than plant-based beef product from an undisclosed competitor.

    The company says Beef Lite can be used in the same cooking applications that consumers use beef for including tacos, lasagna, meatballs and stir-frieds and describes the product’s environmental footprint as being “a fraction of the land use, water consumption, and greenhouse gas emissions” of that of lean ground beef from cows. In addition, Beef Lite does not contain any hormones or antibiotics, both of which are uses heavily by the industrial livestock industry.

    Beef Lite remains a more expensive option than lean beef from cows. A 12-ounce pack of Beef Lite retails for $8.99, which is approx. $11.98 per pound. This is compared to $5.64 for a pound of Walmart’s All Natural 90/10 Ground Beef Sirloin and $5.98 for a pound of Marketside Butcher Grass-Fed 90/10 Ground Beef (also sold on Walmart’s website).

    Courtesy Impossible Foods

    “We’re constantly working to compete with beef in all of the ways that matter to consumers, including nutrition,” said Peter McGuinness, president and CEO of Impossible Foods. “A lot of health-conscious fans and shoppers are looking for a plant-based beef option that’s high in protein and nutrients with even less fat, and Impossible Beef Lite is our solution to that. It’s got 21 grams of high-quality protein, a whopping 75% less saturated fat than lean ground beef from cows, and of course no cholesterol. It’s a perfect plant-based way to customize all of the great recipes that call for lean animal ground beef.”

    The is the fourth new Impossible product announced in 2023, with the news coming just a few weeks after the company debuted three new plant-based chicken products including Impossible Spicy Chicken Nuggets, Impossible Spicy Chicken Patties, and Impossible Chicken Tenders. In 2022, Impossible added sausage links, animal-shaped chicken nuggets, chicken patties and a range of eight ready-meal bowls.

    Impossible products are available at over 30,000 grocery stores across the US. Beef Lite is being rolled out at select stores in the fresh meat aisle and will add more locations over the next weeks.

    Courtesy: Impossible Foods

    According to the company, Impossible is the fastest-growing plant-based meat brand in US retail with over 50% in sales growth in 2022, and its flagship Impossible Beef product is the the best selling-retail plant-based meat product in the US by volumes and dollar sales. The company has worked to improve taste, texture and the nutrition profile of its meat-free beef since its launch in 2016, updating the recipe both in 2019 and in 2022, when it reduced saturated fat content by 25%.

    In a wide-ranging interview with TIME last month about the media controversy around plant-based meat in the US, McGuinness said that Impossible’s nutritional profile was a key driver for consumers of the brand: “It is zero trans fat, zero cholesterol. So you’re eating zero-cholesterol beef. No matter who you are—you’re crazy educated, you’re less educated, you’re rich, you’re less rich, you’re in the middle of the country, you’re on the coast—I don’t think people love cholesterol. So cholesterol-free meat that tastes damn good? Sounds pretty good to me.”

    The post Beef Lite: Impossible Foods Launches New Meat Alternative With 45% Less Fat Than Animal Version appeared first on Green Queen.

    This post was originally published on Green Queen.

  • eatkinda cauli ice cream
    3 Mins Read

    New Zealand-based EatKinda has debuted its vegan ice cream made from cauliflower at the popular pizza chain Hell Pizza.

    Cauliflower has earned significant street cred in recent years serving double duty as chickenless wings, low-carb rice, and even dairy-free cheese. But ice cream? Yes, even ice cream.

    Cauliflower ice cream

    The new cauliflower ice cream was developed by the Kiwi startup, EatKinda. Jenni Matheson, co-founder of EatKinda, says she developed the recipe for cauliflower ice cream while looking for ways to use up vegetables from her garden. Matheson says cauliflower was the perfect base with a creamy texture without an overpowering taste.

    “After initially trying pumpkin, and other vegetables I had grown, it quickly became clear that cauliflower was the perfect base. It has a beautiful texture without an overpowering taste, meaning you can create flavours easily,” Matheson said in a statement.

    Courtesy Canva

    The company is using “ugly” cauliflower for the ice cream, taking discards that are otherwise deemed unsuitable for retail but retain flavor, texture, and nutrients.

    “Apart from cosmetic imperfections, such as being the wrong size, an odd colour, or not pretty enough for the supermarkets, the cauli we use is completely fine to eat,” says Mrinali Kumar, EatKinda co-founder. “We source it from suppliers including Perfectly Imperfect, a social enterprise that saves cosmetically imperfect food from rotting in the ground. It’s a win-win for everyone,” she says.

    The ice cream is currently available in two flavors, Strawberry Swirl and Mint Choc Bikkie, and is going nationwide at all of Hell Pizza’s more than 70 locations.

    ‘Pushing the envelope’

    “It sounds like it will be good for you but not tasty — yet we were blown away and knew we had to offer it to our customers,” Ben Cumming, CEO of Hell Pizza said. “We’re always pushing the envelope in offering plant-based alternatives and think people will be just in love with it as we are. It’s a pretty sweet aftertaste knowing that it’s dairy-free and uses rescued cauliflower,” he says.

    eating ice cream
    Courtesy Canva

    According to Cumming, sustainability is one of the brand’s core values. “We’ve always been big on plant power — from our Burger Pizza using Impossible Beef to the recent Steak & Cheese Pie Pizza using Fable Steak (a mushroom alternative). For us, it’s about showcasing amazing plant-based alternatives and showing people that being kinder to the planet doesn’t mean compromising on taste,” he says.

    Cumming also says that while the chain is already effective at reducing its own food waste, it is a “significant issue” for the wider food industry.

    The post Terrific or Terrible? This Ice Cream Is Made Entirely Out of Cauliflower appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 16 Mins Read

    If you’re in the know in the food tech world, then you will surely have heard Maya Benami’s name. The Israeli food-tech scientist is the secret research whisperer to the global alternative protein industry, consulting on all matters of R&D and her clients include startups, big corporates, governments and investors from all four corners of the globe.

    Maya is someone I deeply admire and respect and I have personally turned to her for advice and insights more times than I can count. While we often lionize founders and funders, we’d be nowhere without scientists, which is why I could not think of anyone better to celebrate and interview this International Women’s Day.

    Below, I talk to Maya about how she became a scientist, the challenges faced by women in STEM, why Israeli women are so strong and confident and how she balances life, work and family.

    Can you tell us a little about your background and where you are from? 

    As the product of an Israeli father and a German-American mother and moving around in the U.S., I had the privilege to experience growing up among different communities and types of people. However, my desire to explore my paternal roots and live in a desert to study water science prompted me to move to Israel 15 years ago. Since then, I have earned a master’s and a doctorate in microbiology and hydrology, volunteered, traveled or studied in more than 30 countries, worked in multiple environmental and human health industries, and started a family here in Israel.

    Through the lens of biology and chemistry, I’ve found a framework to explore, test, and question the inner workings of our world. 

    How did you become a scientist?

    My experience may resonate with many immigrants and those who have grown up among them. My own family of mixed heritage, many with Jewish roots, and continual exposure to the stories of others in diverse communities marked me during my upbringing in the United States. These experiences instilled in me a profound appreciation for education, travel, language acquisition, critical thinking, and a refusal to accept things at face value. These values align with the scientific mindset, where independent thought, exposure to new concepts, perseverance, and curiosity are vital to success.

    Through the lens of biology and chemistry, I’ve found a framework to explore, test, and question the inner workings of our world. They are fields that demand rigorous investigation, a deep commitment to intellectual curiosity, humility, and the willingness to challenge conventional wisdom. For me, nurturing scientific discovery has become a way of life that continually challenges me to create structure and organization in my own world, and surprisingly also opened the doors for me to discover how others approach the world more objectively.

    How did you end up getting into food tech?

    Over fifteen years of academic and industry-based work in environmental and human health has taken me on an interesting journey via exploring and writing about cutting-edge technologies across diverse disciplines in several countries. From tackling issues in agriculture via proper wastewater treatment, effective pathogen eradication to extend food shelf life, or examining how plant compounds affect mammalian cell physiology, I’ve had the privilege of collaborating with diverse teams to study and test the latest tools and techniques and publish our findings. I was using techniques and applications that are now more widely applied in novel food production, such as molecular biology, wastewater treatment membranes, microbial and mammalian cell cultivation, and fungal biotechnology.

    While attending GFI’s inaugural conference here in Israel in 2017, I discovered the immense potential of these cross-over technologies for scaling sustainable food production. I realized that my unique, cross-disciplinary approach to R&D challenges could offer a significant advantage. Through my consulting and technical due diligence services, I leverage my diverse background to provide companies and investors with innovative solutions that can save costs while addressing societal challenges like climate change. As global investment in R&D continues to increase and become more expensive, proper planning and cross-disciplinary collaboration have never been more critical. I hope my approach to R&D challenges can help accelerate innovation, improve products and services, and pave the way for a more sustainable future. 

    I consider it very important to give back what I have been given and devote significant time pro bono each week to supporting young start-ups.

    What exactly do you do for work?

    Today, I use my degrees and international experiences as an R&D consultant, specializing in the global alternative protein industry. My clients, which range from large food and biopharmaceutical companies to forward-thinking agriculturalists, rely on my guidance to help them navigate the intricacies of this rapidly-evolving field. I also regularly perform technical due diligence and consult for investors seeking to capitalize on cutting-edge food and microbial technologies like fermentation, cellular agriculture, novel ingredients, and molecular farming. It’s a thrilling time to be at the forefront of this industry, and I’m grateful for the opportunity to help shape its future.

    But I try not to limit my efforts to just the big players. I consider it very important to give back what I have been given and devote significant time pro bono each week to supporting young start-ups, students, and scientists who share my vision for creating a more sustainable food system. Through this type of networking and mentoring these past years, I’m also co-leading a small global team to create an alternative protein product taste and consumer review database called Taste Like, which should launch to the public in the coming months. 

    I have had the opportunity to work with many innovative (and surprisingly many female-led) Israeli companies.

    What are some of the companies you have worked with in food tech?

    I owe much of my success in the consulting industry to Bright Green Partners, a boutique alternative protein consulting firm, where I have been part of exceptional consulting teams for almost three years. Through Bright Green Partners, I have been the lead technical consultant to solve R&D problems for sizeable global food and biopharmaceutical companies. I am also very grateful to InnovoPro, one of Israel’s leading chickpea food companies, which gave me my first consulting and writing project. I have also had the opportunity to work with many innovative (and surprisingly many are female-led) Israeli companies such as GreenOnyx, which produces water lentils, Nuversys, which specializes in fragile ingredient encapsulation, Aleph Farms, which cultivates meat, and BioRaptor.AI, which offers an AI-powered insight platform for food and biopharma. On an international level, I have consulted for Novozymes, Aqvita, and a range of generalist and food-focused venture capital firms seeking due diligence on food and medical-related technology investments. Some of this due diligence led to successful investments or acquisitions of companies that produce cultivated meat, insect alternatives, contaminant detection technologies, and novel plant or fungal-based ingredient production.

    Women are actively encouraged to pursue careers in science, technology, engineering, and mathematics (STEM) fields in Israel.

    Israel seems very supportive of women in science. Is that fair to say?

    Yes, in most parts of Israeli society, a well-developed scientific and technological sector provides exposure opportunities to young men and women alike. Women are actively encouraged to pursue careers in science, technology, engineering, and mathematics (STEM) fields in Israel, and many initiatives are in place to support them. One of the first things I remember upon landing in Israel to begin my master’s degree was that a female, Muslim Ph.D. student in my lab was encouraging me to apply to as many grants as possible: she had recently found out that she was able to net a larger salary per month than one of our male advisors. It also helps to see role models and be mentored by them. I was lucky to be mentored by a strong female in science, my original advisor Dr. Osnat Gillor, who also constantly encouraged me to apply for grants, go to conferences, and publish my work. Cultural norms are generally also more accepting here in Israel of a woman leaving the work day earlier than usual to pick up and care for children. Work days and deadlines are also generally more flexible. 

    Within the international Jewish community and inside Israel, many organizations and initiatives specifically focus on encouraging and supporting women in STEM, especially immigrant and minority females. These include programs that provide mentorship, additional financial support, networking opportunities, and access to professional development resources for women in STEM fields. 

    There is, of course, a long way to go. There is still a gender gap in STEM fields in Israel, as in many other countries. There are many sectors of Israeli society where women and men cannot access the benefits I wrote above. Women remain underrepresented in specific scientific areas and leadership positions, facing barriers such as bias, discrimination, and lack of access to funding and resources. However, there is a growing awareness of these issues in Israel, and some efforts are being made to address them.

    By giving women equal opportunities to serve in the military, the IDF aims to challenge gender stereotypes and encourage greater gender diversity in most areas of Israeli society.

    I don’t want to stereotype but on average, it seems most of the Israeli women I know are super tough and confident. Is there something specific about Israeli culture that makes it so? Is it because Israeli women, like Israeli men, undergo military duty?

    The Israeli Defense Forces (IDF) has taken steps to ensure that women are integrated into the military and given equal opportunities to serve in various roles. Women can serve and lead combat units, intelligence, and technological roles as well as provide administrative and support positions. In addition, the IDF provides equal pay and benefits to male and female soldiers. These policies aim to create a more equal society by promoting gender equality and breaking down traditional gender roles. By giving women equal opportunities to serve in the military, the IDF aims to challenge gender stereotypes and encourage greater gender diversity in most areas of Israeli society. The mandatory military service in Israel also cultivates a sense of close community and creates a natural networking base, which is critical for future work opportunities regardless of gender. It brings together people from diverse backgrounds, further promoting cross-disciplinary collaboration and fostering innovation. When a farmer can work alongside a physicist in the IDF, these types of relationships further promote cross-disciplinary collaboration and foster innovation, which can benefit all sectors of society. 

    However, beyond a form of an equalizing factor that the IDF brings to society, large parts of the Israeli population are not required or choose not to participate in serving. I believe it may be more about the hardships and navigating mixed cultural values, which may affect how Israeli women approach the world. 

    First, Israel is a country with an interesting mix of many strong cultures that emphasizes self-reliance and reliance upon your community connections. All Israelis are generally encouraged to become educated, question authority, and be self-aware and assertive. Israel is also a country that values risk-taking and finding solutions at all costs.

    Second, Israel is still quite a new country with a past and current history of conflict and adversity, requiring its citizens of all ethnicities to be resilient and adaptable. Daily life in Israel is expensive and bureaucratic, with the need to be resilient and adaptable. Travel is a common pursuit that also fosters a sense of autonomy and worldliness from a young age. Israeli women are accustomed to living in discomfort, advocating for themselves and their families, and overcoming obstacles when plans change last minute (e.g., running to a bomb shelter).

    Third, Israeli women have high education rates and are well-represented in many fields such as law, education, medicine, and the sciences. This representation empowers and inspires Israeli women, and this progress can be traced back to the 1960s with the region’s first female Prime Minister, Golda Meir. Historically, women also played a vital role in building the first settlements of the country, and in the early years of the kibbutz movement, they were encouraged to participate in traditionally male-dominated fields. The stories of women and men in our families surviving the Holocaust and many Israeli wars, establishing kibbutzim, and sharing their other experiences have left a lasting impression on the current generation. 

    Despite these advancements, Israel still faces significant challenges in promoting gender equality and protecting their most vulnerable people. Domestic violence, harassment, trauma, limited promotional opportunities, wage disparities, and access to mental health services remain pervasive. Additionally, women have historically been underrepresented in Israel’s highest ministerial offices and continue to have limited political opportunities, which sets Israel apart from most Western nations. 

    My female advisor pulled all of us females aside, and she urged us to interrupt the men and contribute more.

    What challenges do women in science face?

    I believe there is a very high rate of both women and men who experience imposter syndrome in the sciences, as I discovered when interviewing numerous scientists for a book I wrote during my PhD. Impostor syndrome is a fear of being exposed as a fraud due to self-doubt about one’s skills and accomplishments. We don’t talk about this enough for also the fear of being seen as “naïve.” However, women and men react to this phenomenon differently. For example, the imposter syndrome can harm women’s confidence and make it challenging to speak up during meetings or ask for further guidance, leading others to view us as less knowledgeable. 

    I recall one lab meeting where out of the lab of six women and two men, the two men completely dominated the meeting with questions and answers to their questions. It prompted my female advisor to pull all of us females aside, and she urged us to interrupt them and contribute more. Especially in Israel, where assertiveness in meetings is highly valued, a male advisor also commented to me once that my failure to interrupt him during private meetings to get to an answer more quickly showed him that I possessed less initiative compared to a male colleague who did.

    The way women and men navigate the worlds of science and business, which are becoming increasingly important in academic and industry-based technical fields, differs significantly. Men tend to dominate executive roles like CEOs and CTOs, often taking the lead in risk-taking and finding cost-effective solutions to technical challenges. In contrast, women face greater obstacles in achieving these positions and being heard that their ideas matter.

    For women in science, balancing work and personal life can be a real tightrope act, especially when they also have caretaker responsibilities. Preparing and conducting experiments can demand long hours and inflexible schedules, leaving little room for personal obligations. On top of that, the constant pressure to deliver usable results, amidst the many failed experiments, and publish papers that undergo endless changes or rejections from peer reviewers, can be daunting. To complicate matters further, obtaining funding and the opportunity to attend international conferences is a luxury for many female scientists. This can hinder career advancement as these events provide valuable opportunities to present work, form beneficial collaborations, and network with peers.

    What does International Women’s Day represent to you? 

    International Women’s Day is a vital reminder of the ongoing struggle for gender equality and women’s rights worldwide. It is an opportunity to celebrate women’s achievements and contributions to society while recognizing the challenges and barriers that still exist for over 50% of the global population.

    In terms of International Women’s Day and food, women are the center of where we should be improving and celebrating. Women play a crucial role in food production and purchasing. Across many regions, women participate in all stages of the food production cycle, from planting and harvesting to processing and selling products for consumption or commercial purposes. In developed and non-developed regions, women are almost universally the primary decision-makers in buying and preparing food for our families. Domestically, women are the center of knowledge and decisions regarding the preferences influencing food choices, cooking methods, and nutrition practices for multiple generations of large families. Both in the first and third worlds, we need access to affordable, nutritious, and preferably tasty food to improve dismal maternal and childhood mortality and morbidity statistics, such as half of preschool children and two-thirds of non-pregnant women (globally) being micronutrient deficient. Statistics like these are also a significant reason I entered into the intersection of science and nutrition – to address childhood and female malnutrition effectively and hopefully promote more sustainable food production. 

    Ask or be insistent about receiving credit for your work early on, so a paper trail can be made of your accomplishments.

    What advice do you have for the younger generation of women coming up in the world and in their careers?

    Prioritize your mental and physical health. It takes courage to ask for a break or additional support when faced with challenges or problems. In most cases, others are more than willing to lend a hand or provide a fresh perspective, but they may not know what you need until you effectively communicate it. Don’t be afraid to seek assistance from a variety of sources inside your industry or outside of it (like family and friends), as it can lead to finding alternative solutions or new ways of approaching a situation while creating the opportunity for what others want – the feeling of being useful. Asking for help can create the opportunity for a new friendship or deepen an existing relationship.

    Ask or be insistent about receiving credit for your work early on, so a paper trail can be made of your accomplishments. Whether asking for your name to be put on a paper after contributing even a little bit or asking for better compensation, speaking up becomes easier the more you practice. 

    Building a support network can be instrumental in overcoming obstacles and achieving success. You can maximize your potential and accomplish your goals by surrounding yourself with supportive, positive people and creating a database of resources and tools you can access in times of stress.

    Individuals in scientific fields often lack training in business economics.

    What are the biggest challenges facing women in ‘future of food’ technical roles?

    Successful leaders of food technology companies must have a strong technical background to oversee product development, scaling, and safety processes effectively. Creating new food products often involves specialized technical knowledge and hands-on experience in several disciplines, including food science, ingredient chemistry, and microbiology. However, individuals in scientific fields often lack training in business economics. In recent years, there has been a growing need for professionals who understand complex scientific disciplines and food formulation processes while possessing astute business acumen.

    Furthermore, advancements in the novel foods movement and emerging technologies and ingredients produced by them, like fermentation, cellular agriculture, and molecular farming, have introduced new challenges in food production. These techniques require different approaches to creating food products, necessitating a deeper understanding of cell biology, bioprocessing, and plant and food science to stay current and innovative. Atop of the natural complexity of novel food production, technical leaders must keep up to date on new food regulations in multiple markets, and rapidly changing consumer preferences, effectively juggle investor, partnership, and client relationships, and keep expenses down through optimized supply chain management. Some are also tasked to be the face of the company in terms of public relations and marketing. 

    Science is a collaborative industry where success should be measured by contributing to a better understanding of human, animal, or environmental problems. 

    What do you wish could change about women in science?

    Acquiring a research-based graduate degree or technical position in the sciences is principally thought of as an achievement based on intellectual rigor: this is only partially true. Many agree that maintaining discipline and stamina can prove to be more significant challenges than natural intellect. Perseverance is critical when facing obstacles such as failing experiments, difficult advisor relationships, lack of funding, and rejected publications. Even when transitioning to a highly technical job, the need for grit, supportive mentorship, and continual financial or knowledge-based resources remain essential.

    Developing a network of supportive relationships within and outside of science can go a long way in overcoming these challenges. Rather than relying on your natural abilities in math and memorization, having a passion for a subject, perseverance, and a supportive network to find solutions can outweigh many deficits in these areas. Personally, I was fortunate to have access to and find the time to attend weekly math and science tutoring throughout my undergraduate and graduate degrees. 

    I would hope that we eventually shift the perception that success in science is defined solely by reaching high-ranking positions like CTO, patent creator, professor, or publishing in prestigious journals. The truth is that science is a collaborative industry where success should be measured by contributing to a better understanding of human, animal, or environmental problems. Any person, whether a citizen scientist or a student, who contributes to this cause and communicates it effectively is a successful scientist, in my opinion.

    Producing usable research findings is a collaborative effort requiring a team of individuals working together for many months or years. From lab managers and technicians to interns, department secretaries, scientific writers, donors, and more experienced colleagues, every team member plays a crucial role in the success of an experiment and the publication of its findings. Effective mentorship and financial resources are also essential for success in the scientific industry. As someone who now works in the industry, I have continued to benefit from mentoring others and being mentored by those with more experience.

    I’m honest and ask for help a lot..no one can do it all without that “village.”

    How do you balance work, family, and everything else?

    Juggling multiple responsibilities can be challenging for anyone, but I find that as a woman, the expectations placed on us in regard to food preparation, cleaning, work, self-care, and raising a family are increasingly challenging to balance. Managing everything at once is impossible, so I’m honest and ask for help a lot. I’ve learned to approach modern-day life with a willingness to outsource and compromise on expectations. Although I’m lucky and privileged to work from home primarily, this type of work creates collisions of family time, work, and domestic responsibilities. 

    For instance, my daughter is currently sitting next to me, working on a puzzle while I tackle emails and respond to this article. A few minutes ago, a homemade food delivery guy (I am not a fan of cooking, but my neighbor is) dropped off half a week’s worth of meals, and in the background, I’m listening to the hum of the washing machine. I’ll run some errands on the way to dropping off my daughter at her babysitter’s before heading to an on-site meeting. Later in the evening, I’ll join a virtual meeting with international clients while my husband puts our daughter to bed. There are rarely any days off and I combine my “relaxation time” of watching a Netflix episode with washing dishes, for example. It’s a lot to manage; no one can do it all without that “village.” In my attempt to be humble and honest with myself and others, create a support network (and prioritize assisting back those who help me), and stay as organized as possible, I can generally navigate the demands of modern-day life.

    The post Forget Princess, I Want To Be A Scientist: Celebrating Food Tech Researcher Maya Benami This IWD appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 4 Mins Read

    Mycelium protein company Meati Foods is launching chicken-like cutlets and beef-like steaks made from mushroom root at Sprouts grocery stores across the US.

    Meati Foods, which makes whole-food animal protein products from mycelium, says that its range of mushroom-based beef steaks and chicken cutlets is now available at 380 Sprouts Farmers Market stores across the United States after a successful pilot last summer.

    The company’s retail-ready range, dubbed Eat Meati™ includes alternatives to beef and chicken such as a Classic Cutlet, a Crispy Cutlet, a Classic Steak and a Carne Asada Steak. The products will be sold in the frozen meat aisle of Sprouts stores.

    Source: Meati Foods

    “The high demand for Meati products at our early Sprouts locations in Colorado made it clear that people have been waiting for a differentiated, animal-free protein that tastes great while delivering an outstanding nutritional profile,” said Scott Tassani, Meati’s president and COO.

    Meati uses fermentation technology to produce meat-like products made primarily from mycelium, the root portion of a type of mushroom. The company says it can transform “a teaspoon of spores into hundreds of cows’ equivalent of whole-food protein” in a mere few days using what it describes as “a nearly infinitely scalable platform”.

    “We look forward to continuing to demonstrate how well Meati complements a broad spectrum of preparations, within the weekly rotation for meat-eaters and non-meat-eaters alike,” added Tassani. 

    Source: Meati Foods

    ‘Repeatedly sold-out online’

    The company launched at select retail locations last July, but this marks the first time consumers will be able to purchase the products in-store across the country. Previously Meati’s line was available online (where the company says its products would “repeatedly” sell out and the plan is to do a national omnichannel rollout in late 2023. The company works with food service providers who feature their mushroom-based protein on their menus; this past November, Meati debuted its Carne Asada Steak at the Sweetgreen salad chain.

    “At Sprouts, our focus has always been on bringing the latest and best in fresh, natural and organic food to our customers,” said Kristen Zoldan, Sprouts’ Category Manager of Meat. “Meati products exemplify this mission, and we’re delighted to play a role in introducing the brand to the world.”

    Meati Science Advisory Board

    Last week the company shared it had formed a Meati Science Advisory Board (MSAB), made up of leading nutrition and food science scientists, in order to research the health benefits of mycelium and its nutritional features as a whole-food protein source.

    Joining the board are Dr. Harold Schmitz, chairman of the MSAB, is a General Partner at The March Group and Senior Scholar in the Graduate School of Management at the University of California, Davis (UC Davis), Dr. Carl L. Keen, Professor Emeritus in the UC Davis Department of Nutrition, who worked on California’s Proposition 65, Dr. Roberta R. Holt, Associate Researcher in the UC Davis Department of Nutrition, Dr. Justin Siegel, Associate Professor of Chemistry, Biochemistry and Molecular Medicine at the UC Davis Genome Center and Dr. John Munafo, Flavor Science Director at the University of Tennessee Department of Food Science.

    Dr. Justin Whiteley, CTO and co-founder of Meati Foods said of the new board: “At Meati, we believe consumers and the environment win when we invest in rigorous scientific understanding of our products, and the MSAB was created with that goal in mind.” 

    Source: Meati Foods

    Chef’s Collective and a new production facility in 2023

    In January of this year, the company announced the opening of a large-scale production facility in Colorado that it said could “rival the output of conventional animal farms”.

    In February, Meati shared a new chef-led “Meati Culinary Collective” by food industry stalwarts David Chang, Tom Colicchio, Evan Funke and Charlie McKenna which would give its consumers the chance to taste Meati in products created by the chefs.

    This comes on the heels of a $150 million Series C in July of last year, which included backing from Chipotle’s Cultivate Next Fund. The fast-casual leader said it would work with Meati to accelerate its production, create new products and assist with retail expansion.

    “Meati was founded on a commitment to develop food solutions good for the health of people and the planet, and we are excited to strengthen this commitment by working with the MSAB to unlock the vast potential of our mycelium and mycelia in general,” said Dr. Justin Whiteley, CTO and co-founder of Meati Foods. “At Meati, we believe consumers and the environment win when we invest in rigorous scientific understanding of our products, and the MSAB was created with that goal in mind.” 

    The post Whole Food Mushroom Root Protein Maker Meati Rolls Out Across Sprouts Nationwide appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 11 Mins Read

    Andrea Hernández is the founder of Snaxshot, a platform for emerging food and beverage brands whose newsletter has become a must-read amongst young founders and veteran CPG brand folks alike thanks to her astute observations and just snarky-enough cultural musings. She highlights trends, showcases under-the-radar brands and calls out BS as she sees it. Below she talks to Green Queen‘s Sonalie Figueiras about being what she she’s building, the differences between Gen Z and Gen Alpha, what brands are getting wrong about sustainability and being a closet millennial.

    Sonalie Figueiras: Can you share more about Snaxshot and how it began? What’s your mission?

    Andrea Hernández: I’m building something that really hasn’t been done before. So it really kind of is taking shape on its own. I would say Snaxshot is the rebellious underdog of the food and beverage industry, where we’re open and creating space for conversations that we believe are important to have around about something that’s so essential [what we eat and drink] but also using humor and parody to address the subjects. 

    It’s its own unique community, where we invite people to share in their own indulgences, to partake in discovering new products and new snack concepts and emerging founders, and help create a platform that levels the playing field for people who have baby brands but don’t have $5 million in seed money that they got from their rich friends. 

    This space is really to serve that community and those types of brands, and we’re having fun as we build and navigating the trends that we pick up on and are able to kind of parse through the bullshit or the noise and do away with the fluff and the smoke and mirrors and just be honest and say: do we really need more beverage [brands]? Probably not. 

    We kind of mold ourselves to be the intermediary person, the glue that holds the community, the slingshot. The one who helps people understand brands and consumers in this ever-changing landscape of food and beverage.

    Sonalie Figueiras: I see you as a sort of a Gen Z seer, and what I really want to understand from you is what is a Gen Z consumer looking for from a food brand?

    Andrea Hernández: It’s so funny because a lot of people identify themselves with Snaxshot [and see it] as having a younger demographic but I keep telling people: I’m 32 years old! I am not part of your demographic whatsoever! 

    I think it’s just [my] unfiltered way of living, where people go: ‘I love to hear from someone who is speaking my language or speaking the truth or being transparent and not trying to pretend’.

    I feel like for me, Gen Z-  which is by the way not even the youngest one anymore because you have Generation Alpha approaching their mid-teens fast and so I feel like that’s going to create like this whole other momentum as well- but for me, the younger demographics really tried to parse through the bullshit in a more expedited way, so that’s why you see all these Tik Tok people analyze and break down things with this air of authority…their thing is to uncover things and discover: what’s the real truth? There’s this approach of skepticism, which I think is necessary. And I feel like older generations just haven’t brought this in. 

    Gen Z is the generation that’s asking: ‘Wait, why? How come this is happening? Why is this happening?’

    Courtesy: Snaxshot

    Sonalie Figueiras: Yeah, that’s interesting. Let’s talk about what I like to call the Gen Z paradox, whereby Greta Thunberg is their patron saint but they are also the Shein generation. How can you be a generation that is so aware of things like BIPOC and DEI and the ethics of supply chains and you’re questioning things and bringing truth to power and creating the biggest physical protest movement of the last 50 years but then at the same time, you know, you are avidly consuming the fastest fashion brand out there? 

    Andrea Hernández: Yeah, 100%, I know what you are saying. But, we don’t have to live in absolutes, right? We are multi-dimensional. [They are] a multi-dimensional generation. 

    I feel like everybody lives within a spectrum. So are they more aware of all these issues? Yes. But you know what’s also a paradox? The fact that Gen Alpha is completely rejecting those things. The most popular snack brands for Gen Alpha are goldfish crackers by Mondelez. So where Millennials are trying to get their kids to eat ‘veto’ (keto + vegan) and plant-based and drink prebiotic sodas, the kids are getting into their teens and saying: ‘No, I want to have a fucking Coke. And I want to have goldfish crackers.’ We’re seeing the same kind of generational countercultures that you saw with yuppies versus the 90s grunge movement. You have millennials and Gen Z and then Alpha and it’s a three-decade loop that seems to be repeating itself, where we are starting to see what Millennials rejected as kids eagerly embraced by Gen Alpha. It’s a very interesting time and space.

    And I tell people we’re not going to really know much until the end of the decade when we have these two new generations entering adulthood. By the end of the decade, you’ll have the eldest Alphas turning 20 and most of Gen Z will be in their 30s, most millennials will be 40-50 so more time is needed to make a generational assessment.

    Gen Z is the generation that’s asking: ‘Wait, why? How come this is happening? Why is this happening?’

    Sonalie Figueiras:  That’s very interesting. I like what you’ve said about how we’re allowed to have a duality. But I want to press harder. You do spend a lot of time looking at brands, analyzing brands, talking about brands, you know, telling brand stories, and interacting with these brands. Does sustainability matter? Does climate matter?

    Andrea Hernández:  See, that’s what I’m trying to kind of get a good picture of with Gen Z, with our new college program, which is: bring in whatever you have in your college pantry and your college apartment and trade it for these brands that promise to be sustainable and say: ‘we’re better for you’, ‘we’re recyclable’, ‘we’re better than the stuff that they can get at a regular supermarket’. And these brands are just so new that they haven’t had access to retailers that Big Food has, because it’s a very unfair structure, it’s very pay-to-play, and whoever has the most money has the best real estate. 

    Brands like Brightland for example, a millennial-led brand that focuses on making sure that all the workers [are well-paid] and that the oil that they procure is sustainable. But it’s a $40 olive oil. Does Gen Z have that amount of disposable money? No, not yet. It’s a complicated conversation because I do think that they want to do better but they are just getting into their mid-20s and getting a stable job that gives them expendable income to justify a $40 bottle of oil. And then the education [piece] comes up. They are saying: ‘Why are these products priced so high?’ You see this with plant-based where people are asking, ‘why isn’t it the same [price] as meat? Why is it more expensive?’ 

    So I would say there is interest in sustainability. People are seeing the effects of climate change, it’s happening around us. But at the same time, there is a duality because I can’t afford to buy a $40 ‘better for the environment product. 

    I think that we just haven’t addressed the elephant in the room, which is our indoctrination into over-consumerism. And this is why you see the Shein issue. This whole paradox we haven’t addressed is that we keep getting indoctrinated into overconsumption and doing things that we don’t necessarily need. And we have deviated so far from [traditional] cultures where you use everything that was available to you. And are we going to get back to that anytime soon? I don’t know. Is this the paradox, the more tech-forward we become, the less we go back to our roots and [are able] to be less wasteful? There’s a very loaded tension there.

    Sonalie Figueiras: Right, there’s a tension there. Because on one hand, we want to give indigenous communities back their voices and their power, and their land stewardship, we want to learn from them, we want to rehabilitate them in their rightful place as stewards of the land. But at the same time, we also want more products, more scale, more growth. We live in a neoliberal capitalist economy. And, you know, to some extent, even the way you’re working with brands…they’re also working with you because they want to sell more stuff.

    Andrea Hernández: Oh, I mean, I was embracing this from the moment I started Snaxshot, I made this into a parody of the state of where we are right now. I’m literally parodying what a snaxboi is, you know fuck boy-meets-Erewhon. The only thing that I’m doing like that I feel is better is that I’m helping brands with diverse founders get a shot to try to make it better. 

    You know, like my friend Maricel Saenz who does Minus Coffee. She’s addressing the reality of what a climate-catering brand looks like and she is a female founder from Costa Rica. Not your typical person, [not the type] to raise a few million easily to get this off the ground or to get products made. Or I have a Mexican dried fruit brand growing mangoes on local farms that don’t have anything added so it’s healthier. Getting her into US retail, so that she as a Mexican female founder, which is unheard of, can do these kinds of things like getting into Erewhon Market or getting into Foxtrot and [to be able to] give that visibility to her. This is why I do it. I see myself as an intermediary.

    So I don’t see myself as trying to push people to buy things as much as I’m trying to sort of make the [creation of] space the goal. 

    But I do get what you mean. That’s the whole parody of Snaxshot: do we really need another fucking beverage? [The answer] is no. 

    I joke about how I saw this article by Bon Appetit that said we’ve reached peak beverage. Bro, this is three years too late. We’ve [at Snaxshot] been talking about peak beverage, we’ve been saying ‘sea of sameness’, I’ve been making memes about how capitalism breeds innovation but then you get a beverage aisle with the same fucking looking drinks. We have always been highlighting this. But at the same time, it is what it is. We live in a hyper-capitalist society. Once again, we live in a spectrum. I don’t consider myself uber-capitalistic, but I also have to work for a living. Does that make sense?

    Courtesy: Snaxshot

    Sonalie Figueiras: Of course, it’s so refreshingly honest, and I mean, let’s call the climate capitalist controversy spade a spade, you know. It’s the paradox we all live in. 

    So my last question is: what general advice would you give a brand creator? Specifically, the brands that we talk a lot about, and write a lot about and report on at Green Queen, the  future food brands trying to disrupt animal agriculture and lower the GHG emissions of the food on our plates? 

    Andrea Hernández:  Yeah, I think a really good example of this is a brand called Juicy Marbles. They try to add humor to what they do. You’ve got to meet people where they’re at. Also, brands- just tell me in one sentence: what is it that you’re doing? How am I helping? What is it that you’re disrupting? Why is this needed? Seems like [a lot of brands] haven’t really been able to do that. 

    My advice is: make it easier for people to understand. It’s all about simplifying the message and not being overly scientific about it. I understand and respect the science, but we’re simple people, we’re human beings. There are literally studies that show that pretty packaging makes our hands move towards it because we think it’s cute. 

    Take the non-alcoholic movement. They copied what alcohol was doing, which was sexy marketing. And it worked for them. So my biggest [piece of] advice is that if you want to get mass appeal, you have to have a mass message.  I come from a communications background and you have to sexify [the message]. Unfortunately, this is the world we live in. And you can tell people: this will literally save the world. But if it’s not in a way that they can understand and that they’re familiar with, it’s just not going to be something that I feel will be successful. S

    Sonalie Figueiras: What I’m hearing from you is, brands, you’ve got to be relatable. And that’s really, really good advice.

    It’s all about simplifying the message and not being overly scientific about it.

    Andrea Hernández: You’ve got to meet people where they are and appeal to their sense of understanding. Your average consumer is not [necessarily] going to be someone from New York City or LA. These brands want to be mainstream, right?

    So if it’s not a message that you’re going to be able to convey in a way that they can understand, then there’s something that needs to be reworked. 

    This is why the water brand Liquid Death has been so successful. People said: who’s gonna buy this? Water is a commodity. That’s so stupid. $2 for a water can? But the branding is the message, right? And it’s turned into a billion dollar company in four years. The same with the non-alcoholic industry. They’ve been able to sexify themselves.

    Sustainability needs that feeling of ‘I want to be part of that’ and I think beyond food and beverage, beauty and makeup are doing a better job in terms of sexiness and defining themselves as sustainable brands to appeal to that. 

    Sonalie Figueiras: Absolutely. Thank you, I appreciate your time and your expertise. And I’m looking forward to sharing it with our audience and having people learn from you about how to build brands for a new generation.
    Andrea Hernández: I’m excited to read it and share it. This was a really great conversation. I try to be as honest as I can. I’m not trying to cancel anybody. I’m operating from an intermediary sense. I’m just trying to create a win-win structure for everybody in whatever medium or platform I have to contribute from. Everybody has their own mission in life. I’m not saying I’m gonna change the world with what I’m doing, but I’m just trying to do what I can.

    The post Cult Snax Leader & Gen Z Seer Andrea Hernández On Brand Building, The Gen Z Paradox & How To Market Sustainability appeared first on Green Queen.

    This post was originally published on Green Queen.