Category: heura billboard advert

May 20, 2021

Miyoko’s Creamery Tells Dairy Lovers ‘Milk Plants, Hug Cows’ With Giant Times Square Billboards

3 Mins Read Vegan dairy brand Miyoko’s Creamery recently unveiled giant billboards all over Times Square featuring the slogan ‘Milk Plants, Hug Cows’ as the alt cheese & butter category leader aims to raise awareness amongst New Yorkers about cruelty-free dairy and and to encourage city dwellers to try plant-based dairy alternatives in order to protect the planet. California- […]

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May 5, 2021

Spanish Meat Industry’s Attempt To File Lawsuit Against Heura Plant-Based Advert Rejected By Courts

3 Mins Read The Spanish meat industry’s attempt to sue plant-based meat maker Heura for its recent controversial billboard advert in Madrid has been denied by a Barcelona court. The advert exhibited the words “one beef burger pollutes more than your car” as part of the startup’s campaign to educate consumers about the environmental impact of conventional meat. […]

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This post was originally published on Green Queen.