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State Congress chief Amrinder Singh Raja asked CM Bhagwant Mann to let the law take its course and not resort to ‘kangaroo court justice’
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The ruling Congress has fielded three candidates from the state for the Rajya Sabha
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4 Mins Read
Starbucks India has announced it is partnering with domestic alt-protein producer Imagine Meats on a range of vegan menu items to be served at the coffee chain’s stores. Already confirmed are sausage croissant rolls, hummus kebab wraps and croissant buns. Stores across 10 locations will receive the plant-based options, including Delhi, Mumbai, Bangalore, Jaipur and Goa, amongst others.
The coffee chain, a 50:50 joint venture between Tata Consumer Products and Starbucks, operates 270 stores across India. It is one of the latest to embrace the burgeoning appetite for vegan food within India. Imagine Meats brings a built-in celebrity following with it- the brand was founded and is backed by Bollywood husband and wife duo Ritesh and Genelia Deshmukh.
Photo by Imagine Meats. Catering to a growing demographic of vegans
Tata Starbucks cites the increasing demand for vegan products as the driving motivation behind its new partnership. CEO Sushant Dash has acquiesced that although still in the nascent stage, the market for plant-based alternatives is predicted to reach between ₹200-300 crore. Seeking to get in on the ground floor, the company aims to cater to the experimental palates of consumers seeking to try veganism.
“It is about giving consumers the choice and about catering to the segment which is growing,” Dash has previously commented.
Hyderabad, Kolkata, Noida, Gurugram and Pune join the likes of Mumbai and Delhi in getting the new menu items.
Photo by Hamza Inayat at Unsplash. Imagine Meats as the right strategic partner
Domestic alt-protein developer Imagine Meats was originally launched to coincide with the Ganesh Chaturthi festival last year. The celebrity-founded startup was founded to create a diverse selection of vegan meats and ready meals to cater specifically to Indian tastes. As such, keemas and kebabs have been developed alongside more standard offerings such as nuggets and burger patties. Imagine Meats use pea protein as the base ingredient. The founders have previously noted that this is key to satiating meat cravings.
Last September, the startup revealed it was keen to forge partnerships with other companies. The announcement of a working relationship with Tata Starbucks indicates growth plans are being realised. The partnership has been a year in the making.
“That Tata Starbucks is following Starbucks internationally in a show of trust towards a fledgling category and enabling consumer choice for smart protein is hugely important, and will no doubt drive further investment from other Indian business houses,” Varun Deshpande, managing director of the Good Food Institute India said in a LinkedIn post.
Starbucks’ chequered history with vegan consumers
On the face of it, Starbucks has been proactive in embracing vegan consumers, at least with its food options. Last year saw the global coffee chain unveil new plant-based menu items in the Middle East and well as Indonesia. Hong Kong has enjoyed plant-based food options since 2020, when it partnered with Impossible Foods. Since then, the coffee giant has partnered with local leaders OmniFoods on new items.
More recently, the chain’s unwillingness to unilaterally drop its plant milk surcharge has led to celebrity pleas and in-store protests. In April, Sir Paul McCartney made a personal request of the then-outgoing Starbucks CEO Kevin Johnson. In a direct letter, McCartney revealed his shock and disappointment that the surcharge was still in existence, especially given that U.K. and Indian locations had taken the decision to cull it. The request was not fulfilled.
Image by Starbucks. In May, actor James Cromwell staged a ‘glued-in’ protest at a New York Starbucks location. The vegan activist, noted for turning fully plant-based during the filming of Babe, led the charge to end the plant-milk surcharge by supergluing his hands to the serving counter in a central location. The protest was coordinated by PETA, of which Cromwell is the honorary director.
“My friends at PETA and I are calling on Starbucks to stop punishing kind and environmentally conscious customers for choosing plant milks,” Cromwell said at the time, in a press release from PETA. “We all have a stake in the life-and-death matter of the climate catastrophe, and Starbucks should do its part by ending its vegan upcharge.”
To date, no plans to drop the surcharge have been announced by Starbucks globally.
Lead image by Imagine Meats.
The post Starbucks India Partners With Imagine Meats To Cater For Growing Demand For Vegan Foods appeared first on Green Queen.
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The costs were imposed because the then government had issued the GO to provide 100 per cent reservations
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The proposals cleared on Monday are under ‘Buy (Indian)’, ‘Buy and Make (Indian)’ and ‘Buy (Indian-IDDM)’ categories
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The Prime Minister also launched the “Jan Samarth portal”, a credit-linked portal of 13 government schemes
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EAM spokesperson Arindam Bagchi said India categorically rejects the OIC Secretariat’s ‘unwarranted and narrow-minded comments’
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Ms Sharma’s remarks against Prophet Muhammad, during a television debate had created controversy
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The elections to the upper house will be held on June 10
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May 15 this year came as a timely warning that India is in the center of the global warming crisis. On this day the maximum temperature crossed the 47 degrees Celsius limit in about 20 cities, mostly in northwest and central parts of the country. These cities also figured in the table of the hottest cities at world level on this day.
Most of these cities and the surrounding countryside have been figuring prominently also in the longer heat waves which have been experienced since early April.
Six of these cities are located in the Thar desert or the area close to it. These include Jaisalmer, Phalodi, Pilani, Churu, Bikaner and Ganganagar.
Four other cities are concentrated in a region of 13 districts known as Bundelkhand in Central India which saw temperature reaching 49 degrees C in Banda.
The post In The Centre Of Global Warming appeared first on PopularResistance.Org.
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Telangana Home Minister Mohammed Mahmood Ali has promised that no leniency is being adopted in the Hyderabad gang-rape case
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India’s efforts to protect environment multi-dimensional, said Prime Minister Modi
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Youtube, Twitter asked to take down videos immediately
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The Ministry of Housing and Urban Affairs has issued a detailed advisory to States and UTs to take up a range of activities from June 5
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A division bench of the court comprising Chief Justice Pankaj Mithal and Justice D. S. Thakur on Saturday closed a PIL regarding this
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The violence started after some people tried to shut down shops which was opposed by the other group
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The minister was speaking during an interview at the Globsec 2022 Forum at the Slovak Capital Bratislava where he is on an official visit
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The controversy was triggered after the US State Department released a ‘Report on International Religious Freedom 2021’
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A visiting team led by senior diplomat J.P. Singh held talks in Kabul on Thursday with senior Taliban leaders
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In May, seven persons including three policemen and four civilians fell victims to unabated target killings in the Valley
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I urge PM Modi to arrest all the AAP MLAs in one go. Arresting them one by one puts a brake on the good work being done, Kejriwal said
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Hardik’s induction into the BJP is significant as Assembly elections are due this year
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This will be the first physical meeting of the BJP’s key decision-making body outside the national capital after a gap of five years
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While Sonia Gandhi has been asked to depose before the federal agency at its headquarters on June 8, Rahul has been asked to appear June 2
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Web Desk:
Singer KK, popularly known as Krishnakumar Kunnath, passed away on Tuesday night at the age of 53. He performed in the iconic Nazrul Mancha auditorium till 8:30 pm. He suddenly fell ill and returned to his hotel. When his condition deteriorated, he was rushed to the CMRI hospital in Kolkata, where he was declared dead.
He was performing his timeless number Pal, hours before his death and the audience waved their mobile phones with the flashlights, on, as KK put up an electrifying performance of this 1990s hit.
One case of unnatural death has been registered. His post-mortem is likely to take place today after getting his family’s consent. His family is expected to take his mortal remains back to Mumbai. The ace musician is survived by his wife and two kids.
Indian Prime Minister Narendra Modi and celebrities including Akshay Kumar, Armaan Malik, Rahul Vaidya, Munmun Dutta, Harshdeep Kaur, and Shekhar Ravjiani expressed their grief on Twitter, calling it a black year in Indian music.
“His songs reflected a wide range of emotions as (they) struck a chord with people of all age groups. We will always remember him through his songs,” Modi said on Twitter.
Saddened by the untimely demise of noted singer Krishnakumar Kunnath popularly known as KK. His songs reflected a wide range of emotions as struck a chord with people of all age groups. We will always remember him through his songs. Condolences to his family and fans. Om Shanti.
— Narendra Modi (@narendramodi) May 31, 2022
Rahul Vaidya wrote, “I hear singer KK just passed away. GOD, what is happening!!?? I mean WHAT IS HAPPENING. One of the nicest humans kk sir was gone too soon at 53. Beyond shocked. RIP sir.”
I hear singer KK just passed away. GOD what is really happening!!?? I mean WHAT IS HAPPENING. One of the nicest humans kk sir was. Gone too soon at 53.Beyond shocked. RIP sir.
— RAHUL VAIDYA RKV (@rahulvaidya23) May 31, 2022
Akshay Kumar tweeted, “Extremely sad and shocked to know of the sad demise of KK. What a loss! Om Shanti.”
Extremely sad and shocked to know of the sad demise of KK. What a loss! Om Shanti
— Akshay Kumar (@akshaykumar) May 31, 2022
Singer Armaan Malik called it a “black year for Indian music” on the micro-blogging site whereas actor Abhishek Bachchan thanked him for sharing his talent with everyone.
Black year for Indian music. Lata didi, bappi da, sidhu paaji and now KK sir. These losses.. all of them feel so personal.
— ARMAAN MALIK (@ArmaanMalik22) May 31, 2022
Bollywood’s Ajay Devgn also sent out condolences and mentioned how the music he sang was associated with his films and that his loss “seems much more personal”.
It seems so ominous. The news of KK’s death that too right after a live performance is terrible. He sang for films I was associated with, so his loss seems that much more personal.
RIP #KrishnakumarKunnath.
Prayers & condolences to his familypic.twitter.com/HOOjgs4tY5
— Ajay Devgn (@ajaydevgn) May 31, 2022
In utter shock. Just heard about KK . Someone please tell me it's not true
— Pritam (@ipritamofficial) May 31, 2022
Born in Delhi in 1968, KK began his career singing advertising jingles – he sang more than 3,500 of them before getting his big break in film music – and went on to perform in several Indian languages, including Tamil, Telugu, and Kannada. But it was his work in the Hindi music industry that made him the voice of a generation.
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Adityanath says the temple will be a ‘Rashtra mandir’ and its work will move forward with full speed
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There is speculation that he might be fielded in the Rampur LS byelection, some claim that he could be shifted to organisational work
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