Category: Southeast Asia

  • thaifex horec asia
    8 Mins Read

    At the inaugural THAIFEX-HOREC Asia in Bangkok last month, representation for veganism was strong, particularly for plant-based milk, with a host of startups presenting new innovations in the space.

    March brought with it scorching heat in Bangkok. 35°C really felt like 45°C, and it was on one of those days that I made my way to the Impact Arena in the Thai capital’s Muang Thong Thani development. And boy was I thankful, for there were exhibitors with vegan-friendly slushies, iced drinks and ice creams that as much quenched your thirst as they piqued your curiosity.

    My eye was, of course, on all things plant-based. And in the giant hall, there were plenty of options that caught my eye. Not least from Thai J.Tip Food, which bedazzled me with a ham made from – wait for it – lotus root. It was unveiling its new vegan ready-meal brand Sun N Moon, which also happened to become the source of my lunch (a vegan massaman curry with quinoa).

    But really, plant-based milk was the star of the show, with several different stalls dedicated to championing dairy alternatives in new and innovative ways, including powdered forms and barista milks specifically crafted for specialty coffee.

    Oat milk powders evoke childhood nostalgia

    oat milk powder
    Courtesy: Green Queen

    Plant-based milk already exists in several forms outside the traditional liquid version, including nut milk pastes, frozen concentrates and oat milk powders. But Singapore-based Oatbedient is focusing on something completely novel: a range of malted oat milk powders that you can drink straight up, a la Ovaltine.

    Launched in 2022, Oatbedient offers four products: plain, chocolate, an oat and chia blend, and a sugar-free Lite version. All you do is add the specified amount of hot water to the mix, and voila! You’re living your childhood again.

    “We felt there was a gap in the market, because most of the oat milks are all in liquid form, so we wanted to offer another alternative to give consumers some form of convenience,” Oatbedient co-founder and senior business development manager Alex Seh told me. “Some of the consumers we met say it tastes like Horlicks. That wasn’t an intentional thing – we just wanted to find the right ingredient that’s good enough for human consumption, but can bring up the taste to an optimal level, so you can enjoy a cup of delicious oat milk.”

    Many plant-based foods can be processed, which has become a turnoff for many consumers. But while there’s definitely a health play here, taste remains king. “The product itself has no palm oil, less sugar, non-GMO, etc. But at the same time, it has to taste delicious. Because what’s the point if we give you all the health benefits, but sacrifice the taste?” he noted. After taste, he believed price is the leading consumption driver for plant-based food in Asia. Sustainability continues to be increasingly important too.

    “We have forecast the rise of waterless plant milks some time back, making products more eco-friendly, reducing packaging waste and cutting down on CO2 production and shipping emissions,” said Rachel Tan, food and drink strategist at WGSN. “Opportunities around frozen, shelf-stable and refrigerated are huge, alongside different formats including pastes and concentrates.”

    She added: “These new formats will not only appeal to climatarians who value sustainability, but also a larger cost- and convenience-conscious consumer base when you think about longer shelf-lives, portability, customisability and food waste reduction.”

    Clean-label and barista milks take the cake

    oatbedient
    Courtesy: Green Queen

    For all the talk about convenience, it wasn’t just the malted oat milk powders Oatbedient was showcasing at THAIFEX-HOREC Asia. The company has just entered the liquid space with barista and Zero oat milk varieties. “To be a full-fledged plant-based milk player, I think inevitably, you need to offer what is already out there in the market,” Seh explained.

    He alluded to how consumers want more clean-label products. “The Zero milk is the cleanest oat milk you can find on the market, because it’s just three ingredients: oats, water and Himalayan salt. That’s it,” he said. “The very positive feedback we’ve gotten is: ‘It’s amazing you guys have this alternative. I like oat milk but I don’t like the oil.’”

    “Health-minded consumers are becoming increasingly concerned with how products are made, with plant-based options particularly under scrutiny,” explained Tan. “A recent slump in the sales of plant-based products in the US was partly attributed to a desire for more ‘clean labels’. Pioneer brands are prioritising natural ingredients and scrapping alienating processing methods to increase transparency, enhance health credentials and build consumer trust.”

    milklab
    Courtesy: Green Queen

    As for barista milks, there was Australian representation in this space from the likes of Milklab and The Alternative Dairy Co. Both exclusively work on milks for coffee, with the former having just launched in Thailand. With a portfolio of oat, soy, coconut, almond and macadamia milks (alongside a UHT dairy option too), Milklab is in 29 countries, and has accounts with industry giants like Starbucks in India, Malaysia, Singapore and Australia, and McDonald’s in Australia.

    A brand representative for Milklab told me that while soy milk remains the most popular alt-milk in Thailand, oat is now the leading consumption driver of plant-based dairy – playing to the country’s affinity for coffee mocktails, its stall was all about highlighting its milks in iced beverages.

    the alternative dairy co
    Courtesy: Green Queen

    The Alternative Dairy Co., meanwhile, is owned by Sanitarium, the parent company of So Good. But this is geared exclusively towards foodservice, with So Good spearheading the business’s retail market in Autralia. It makes oat, soy, coconut and almond milk – the latter is the most neutral-tasting almond milk I’ve ever tasted. A company spokesperson told me that Australia’s alt-milk culture is similar to the US’s, in that almond milk has always reigned supreme, but oat is catching up, and is the future of the sector.

    Interestingly, she added that plant-based milks now make up about a third of the market in Australia’s coffee industry, and in areas like Melbourne and Bondi Beach, they make up over half of the total. This means that in certain areas, it’s dairy that’s the alternative. How about that?

    Oat milk goes in on the granular

    plant based milk asia
    Courtesy: Green Queen

    The barista milk party didn’t end there. The most intriguing player at THAIFEX-HOREC Asia was Singapore’s Noomoo, which was launched last year and is working on a full range of plant-based milks. While almond and soy are slated for the future, the current lineup – which is in over 250 cafés in Singapore and Malaysia – comprises coconut and two oat milks. You read that right.

    The coconut milk, which is combined with pea protein, is the freshest-tasting coconut milk I’ve had, and might just be one of my favourite plant-based milks overall, given it works as a standalone, in teas like hojicha and genmaicha, and in coffee too.

    As for the dual barista oat milk range, the idea is to create products that have specific functions for different kinds of coffee. The milk titled ‘Barista’ is crafted from Australian oats and high-oleic canola oil, and geared towards medium to dark roasts. “The Australia one is created for when the cups are bigger. In some countries, they like ice and a lot of milk, so it needs to be a bit lighter and goes with darker roasts, which are chocolatey and nutty. This will help to round it and balance it,” co-founder and chief action officer Nick Chan told me.

    He explained that the milk’s formulation isn’t heavy enough to mask the acidity of very light-roasted coffees: “If you’re a coffee connoisseur, you might not like or appreciate the acidity of coffee.” If you are one, though, the Artisan oat milk is for you.

    noomoo
    Courtesy: Green Queen

    Based on Mongolian oats, which he said are naturally higher in protein and enhance the frothability of the milk, this one is a bit heavier on the oats (11%, versus 10% for the Barista blend) and contains low-sodium lake salt, creating a creamy element without interfering too much with the flavour. Adding more oats to make the coffee shine more might feel counterintuitive, but it works.

    Chan explained that given its neutrality and creaminess, oat milk complements coffee better than other milks, and is fast capturing Asia’s plant-based milk market. “If you just go to oat milk for two weeks, you cannot go back to milk,” he suggested.

    “This trend towards barista milk is in line with the rise of fourth-wave coffee which democratises quality, encompasses sustainability and bottom-up creativity. Coffee consumers are becoming more sophisticated, seeking greater sensory engagement, and wanting to participate in the home café trend,” noted Tan. “This will have legs beyond food service to new RTD styles and at-home consumption. Complementary categories like dairy, nut milk, syrups and condiments can create products that elevate drinking rituals at home – including speciality barista milk.”

    Noomoo will be looking to take market share from Asia’s oat milk market leader, Oatside. Oatly, which will also release a light-roast-friendly barista milk this year, is the other major player in the region. Noomoo is already in over 250 cafes in Singapore and Malaysia. Now, it’s launching in Thailand, and aims to target Indonesia and South Korea next. “At the moment, I’m trying to get professional endorsements for the products, which is why I’m working with baristas,” he said.

    As a former barista, I can safely say the endorsement would be universal.

    The post THAIFEX-HOREC Asia 2024: Plant-Based Milk Steals the Vegan Show at Thailand Trade Fair appeared first on Green Queen.

    This post was originally published on Green Queen.

  • green rebel philippines
    5 Mins Read

    Indonesian plant-based company Green Rebel will grace supermarket aisles in the Philippines with its shelf-stable and frozen ready meals via a partnership with Filipino condiment manufacturer and distributor NutriAsia.

    Filipinos will soon be able to buy ready-to-cook vegan rendang, fried chicken, ribs and steaks in supermarkets, with Indonesian plant-based meat pioneer Green Rebel announcing its launch into the country through a collaboration with Manila-based condiment and sauce giant NutriAsia.

    The development follows a consumer pilot conducted by the Indonesian brand last year, where it says it received “overwhelmingly positive responses” on its steak, rendang and crispy fried chicken products, which were sold online on e-commerce platforms in the Philippines.

    “Crafting delicious, sustainable food isn’t just our passion; it’s our commitment to redefining the future of dining,” said Green Rebel co-founder and CEO Helga Angelina. “Every dish we create at Green Rebel is a testament to our belief that flavour, and sustainability go hand in hand, offering a tantalizing glimpse into a world where every meal nourishes both body and planet.”

    Green Rebel taps into NutriAsia’s vast network

    plant based meat philippines
    Courtesy: Green Rebel

    The announcement was made at a launch event titled Dare to be Limeatless, which was attended by company executives, influencers and media personalities. It featured Green Rebel co-founder and R&D director Max Mandias showcasing the versatility and functionality of the company’s plant-based whole cuts.

    The brand’s products are already available in over 1,200 foodservice locations and more than 300 retail stores across Indonesia, Singapore, and Vietnam, with the Philippines and Malaysia the latest to join that list. It has demonstrated its pedigree by establishing landmark partnerships with Starbucks, AirAsia, Tous Le Jours, NTUC FairPrice and Annam Gourmet.

    The company says its products need 80% less energy and 67% less water than animal-derived meat, and have reduced 48,000 tons of greenhouse gas emissions in the last two years – that’s equivalent to removing 1,100 cars from roads for an entire year. Its offerings are geared towards busy customers, with the ready-to-cook nature meaning they take less than 10 minutes to prepare, which can be done via a bunch of cooking methods, including high-moisture hotpots, steaming, stir-frying, wok cooking, and grilling.

    These products leverage its proprietary Rebel Emulsion Technology, which helps recreate the mouthfeel of meat via an emulsion of coconut oil, water and natural plant-based seasonings. This allows the meat analogues to absorb deep flavours and marination, while presenting with the distinctive taste, aroma, and juiciness associated with animal protein.

    So its link-up with NutriAsia, which is the country’s largest producer of condiments and sauces, makes sense. “We see a great synergy with NutriAsia as they have an extensive distribution network and complementary product range,” Angelina told Green Queen. “NutriAsia is the leading sauce and condiment manufacturer in the Philippines, while Green Rebel focuses on Asian-flavoured plant-based meat and dairy-free cheeses. This also opens a product collaboration opportunity, targeted for Filipino consumers.”

    “With this partnership, we are moving from the side of the plate to the centre, added Mario B Mendoza Jr, NutriAsia’s head of new business development. “We are confident that just as our products have become staples of every Filipino home, our consumers would also welcome these delicious, healthier, and more sustainable meat alternatives. This synergy will add yet another flavour to the Masarap, Masaya Pinoy [NutriAsia’s tagline] at-home dining experience.”

    Encouraging signs for plant-based meat in the Philippines

    philippines vegan
    Courtesy: Green Rebel

    Citing a 2024 survey by alternative protein think tank the Good Food Institute (GFI) APAC, Helga noted that Indonesian and Filipino consumers have the most positive perceptions around plant-based meat. “Indonesia and the Philippines share similar characteristics: strong economic growth, increased appetite to eat more protein, increased malnutrition issues linked to modern diseases such as diabetes, cardiovascular disease, and cancer,” she said. “We see this as an opportunity to offer healthier and more sustainable protein into the market with Southeast Asian flavours.”

    The survey, which involved 960 respondents from the Philippines, found that 24% of them are looking to reduce their meat consumption this year, and 55% are looking to increase their intake of plant-based meat – across multiple metrics, health is the primary driver for these dietary shifts.

    For example, 75% think vegan meat analogues are healthier, and 49% say more nutritious offerings would encourage them to increase their consumption of these products. In fact, health is by far the top factor that would influence Filipinos to choose plant-based meats over their conventional counterparts, with 66% citing this.

    Price is an important consideration too, with 48% of consumers finding cost a barrier for plant-based meat consumption. The survey also highlighted gaps in the market and an opportunity for customer education, with only 37% of Filipino respondents agreeing that meat analogues are high in protein, and just 49% thinking they taste good.

    Green Rebel says its products are high in protein and fibre content, and contain up to 50% less saturated fat, 30% fewer calories, and zero cholesterol, compared to conventional meats. This will appeal to the health-conscious population in the Philippines, 48% of whom have heard of these products, but never tried them. But there are signs that this will change this year, with 75% of those who haven’t tried plant-based meat likely to do so.

    The introduction of Green Rebel’s products will make it easier for them to do so. Its shelf-stable SKUs – Indonesian Rendang Curry, Blackpepper Steak Bites, Korean-style BBQ Slices and Thai Green Curry – will initially be available in select Robinsons, Landmark and The Marketplace branches in May. And its frozen Steak, Beefless Bites, Crispy Fried Chick’n and Rybs are currently in the R&D stage with 50 NutriAsia foodservice accounts. All products will eventually be available across the country and online at Shoppe and Lazada.

    Armed with the NutriAsia partnership, Green Rebel will now look to capitalise on the Philippines’ growing appetite for plant-based meat. “We are doubling down our penetration into existing markets, while expanding into the Philippines and Malaysia,” said Angelina. “In terms of product innovation, we are also rolling out our new exciting category, dairy-free cheese in Q2.”

    The post Dare to Be Limeatless: Green Rebel Enters Philippines with NutriAsia Partnership appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultivated meat india
    6 Mins Read

    India is joining the ranks of other southeast Asian companies to establish a regulatory framework for cultivated meat and seafood companies, who can then file a dossier to receive approval from its food safety authority to sell their products.

    First it was Japan. Then South Korea. Now, India has joined the bandwagon.

    Policy support for alternative proteins in Asia has been accelerating of late, with new regulatory frameworks soon to launch or already in place in Japan and South Korea this year itself, respectively, and India now exploring its own path for companies to earn regulatory clearance to sell cultivated meat.

    Indian newspaper The Economic Times has reported that the Food Safety and Standards Authority of India (FSSAI) is formulating regulations for cultivated meat, just as a government agency works with a local startup to produce cultivated seafood products.

    “We are working on drafting regulations for cultured meat products,” a senior FSSAI official confirmed to the publication, adding that the scientific panel of the regulatory committee is evaluating regulations from other countries that have approved cultivated meat.

    “Establishing regulations that are rooted in rigorous scientific inquiry and a comprehensive understanding of the technology as well as the choice it seeks to provide to the Indian consumers would be essential to ensure a clear regulatory framework for safe consumption of smart proteins,” Astha Gaur, regulatory policy specialist at alternative protein think tank the Good Food Institute (GFI) India, told Green Queen.

    “Technological developments are happening in the sector that are simultaneously revolutionising the ingredients and technology that go into the cultivation of meat from animal cells. Moreover, products that come to market in the near future might not rely on one individual technology,” she added.

    “The FSSAI’s guidance on hybrid products and other future innovations in smart proteins, such as low-cost serum-free media, etc. would be critical to determining the scalability and price parity of the category in India. Developing a regulatory framework that adapts to scientific advancements and is not rigid but accommodates the innovations in this sector would be essential to India setting an example for a dynamic and effective regulatory framework on cultivated meat.”

    A more dynamic regulatory framework needed

    fssai cultivated meat
    Courtesy: Langan/Canva

    So far, only three countries have approved the sale of cultivated meat: Singapore, the US and Israel. Australia and New Zealand’s joint regulatory body is being tipped as the next, with Vow Foods’ application currently in advanced stages. Last month, South Korea announced its regulatory framework to invite companies to file dossiers for approval. And next month, Japan will rejig its framework, which will mean companies will liaise with two agencies on regulatory conversations, but prime minister Fumio Kishida will be the the ultimate authority on these matters.

    In India, the FSSAI currently classes cultivated meat as a ‘non-specified food or ingredient’ or ‘novel food’ – much like the EU’s regulations – as there is no history of consumption of these proteins in the country. It means that companies need approval from the food safety regulator to manufacture, produce, import or sell cultivated meat products.

    Despite having a major vegetarian population, India is the world’s largest producer of buffalo meat, ranks second on the production list for goat meat, and is the third-largest seafood consumer. But while the cultivated meat sector is still in its infancy in the country, a number of startups are working to advance the development of these proteins, covering cell lines (Neat Meatt, Klevermeat, Clear Meat), media formulations (Clear Meat), and scaffolds (MyoWorks).

    Chandana Tekkatte, science and technology specialist at GFI India, told Green Queen earlier this year that the country’s nascent cultivated meat and seafood industry will benefit from its thriving pharmaceutical sector (tipped to reach $150B next year). “This sector has a proven track record in affordable, high-quality manufacturing, and cultivated meat companies have the opportunity to tap into its vast infrastructure and resources,” she explained.

    The FSSAI had previously formed a Working Group on Cultured Meat with regulatory and scientific experts to study the possible regulatory pathways for cultivated meat in India, but Tekkatte stated that the framework “needs to be made more dynamic and evolve in tandem with innovations”.

    “Early engagement with cultivated meat companies intending to apply for pre-market approvals under the Non-Specified Foods Regulations during the development process would enable the regulatory body to have oversight of the development process, leading to effective, timely guidance to the companies to ensure regulatory compliance and appropriate data submission to reduce approval timelines,” she said.

    Cultivated meat and seafood’s potential in India

    cultivated fish india
    Courtesy: vm2002/Canva

    As those startups continue to chip away at market entry hurdles, there have been strong signs of government support as well as potential consumer acceptance for cultivated meat in India.

    Within India’s Ministry of Science and Technology, the Science and Engineering Research Board has included cultivated meat research under its Competitive Research Grant Programmes, while the Department of Biotechnology has granted funds to Hyderabad-based Centre for Cellular and Molecular Biology and the National Research Centre on Meat for cultivated meat research projects.

    And in January, it was announced that the ICAR-Central Marine Fisheries Research Institute (CMFRI) signed an MoU with Neat Meatt to develop cultivated seafood, focusing on high-value species popular among India’s coastal belts, such as kingfish, pomfret and seer fish. The project will combine CMFRI’s capabilities into early cell line development – equipped with a cell culture laboratory – and Neat Meatt’s expertise in optimising cell growth media, developing scaffolds or micro-carriers for cell attachment, and scaling up production through bioreactors.

    “This public-private partnership marks a crucial step in bridging the gap between India and other nations like Singapore, Israel, and the USA, who are already advancing cultured seafood research,” said CMFRI director A Gopalakrishnan. “This collaboration leverages CMFRI’s marine research expertise with Neat Meatt’s technological know-how in this field, paving the way for a sustainable and secure future for seafood production in India.”

    Contextualising the partnership, Tekkatte said: “There is a growing recognition that by enabling more large-scale international scientific and industrial collaborations (leveraging our decades-old bioeconomy expertise), India could become a production powerhouse in the emerging cultivated meat industry and pave the way for other emerging economies.”

    In 2019, a three-country study revealed that 56% of Indians are “very or extremely likely” to buy cultivated meat regularly. “Consumer education and perceptions will play an important role in advertising, marketing, and sale of cultivated meat,” she said. Additionally, research conducted by GFI India and Deloitte in 2022 found that by the end of the decade, the country’s cultivated meat industry could have economic benefits worth between ₹1,233 crore ($150M) to ₹3,909 crore ($473M). Meanwhile, the sector could create between 15,590 to 49,420 jobs by 2030 too. But this will depend on production scaling up and costs coming down.

    Formulating regulations for smart protein based on reliable scientific research is pivotal for their effective integration into the market. The dynamic attributes of these proteins require a comprehensive understanding that would best be achieved through rigorous scientific inquiry. Currently, the understanding is that cultivated meat will be regulated under the Approval of Non-Specified Food and Food Ingredients Regulations (NSF Regulations) by the FSSAI, however, there is no specific definition of cultivated meat or guidance provided under the regulations.  

    “The significance of channelling resources into the cultivated meat industry is particularly relevant in India, with our unique vulnerability to climate change and public health crises. With this massive decrease in land use, additional opportunities arise for the diversification of crops towards direct food consumption,” said Tekkatte. “As we funnel more investment towards R&D and infrastructure, there’s no doubt that the cultivated meat sector can grow exponentially in India and help cater to the increasing protein needs of the global population.”

    The post India Working on Regulatory Framework for Cultivated Meat & Seafood: Report appeared first on Green Queen.

    This post was originally published on Green Queen.

  • better bite ventures
    5 Mins Read

    Better Bite Ventures has opened up applications for the latest funding round of its First Bite scheme, which offers early-stage investments to food tech startups in the Asia-Pacific region. The new round will focus on crops that most threaten the region’s climate.

    Singapore-based VC firm Better Bite Ventures is inviting Asia-Pacific (APAC) food tech startups to apply for the latest round of its First Bite funding scheme, focusing on tackling key areas of the food system affected by the climate crisis.

    This edition of First Bite will be specifically focused on five categories: rice production, palm oil, cocoa and coffee, fertilisers, and food waste. Startups that are selected for the early-stage investment programme will receive between $50,000 and $150,000 to help get their projects off the ground.

    A focus on climate-threatened food categories

    apac food tech investment
    Courtesy: Canva AI

    “Our mission at Better Bite Ventures is to support entrepreneurs decarbonising the food system in Asia Pacific,” said Better Bite Ventures founding partner Michal Klar. “For this edition of First Bite, we have looked into what products and categories contribute the most to the food and agriculture’s carbon footprint – through methane and other greenhouse gas emissions as well as deforestation.”

    It makes sense when you consider that 90% of the world’s palm oil trees – which are a major driver of deforestation – are located in the rainforests of Indonesia and Malaysia. In August 2019, Indonesian forests were engulfed by wildfires caused directly by palm plantation trees. One estimate suggests that tropical deforestation is responsible for nearly 20% of all greenhouse gas emissions annually.

    Research has found that extreme rainfall has reduced rice yields in China over the last 20 years, while in Vietnam, almost 250,000 acres of land in its rice bowl, the Mekong Delta, is being taken out of production, partly due to climate change. More than 90% of the world’s rice is grown in Asia, but higher global temperatures could shrink yields by 40% by the end of the century.

    Coffee and cacao, meanwhile, have high carbon footprints, and face shortages as a result of climate change. Nitrogen-based fertilisers emit 700 million tonnes of CO2e each year, with Asia alone contributing to 400 million tonnes – but the nitrous oxide released after the gas’s exposure to soil is 300 times more potent at heating the planet than carbon.

    Moreover, 17% of all food produced in southeast Asia goes to waste, but the massive population growth rates will push demand for food by 40% by 2050. This is a problem, considering about 19% of the population faces moderate to severe food insecurity in this region.

    All this underscores the need for climate-friendly, futureproof solutions, which are the focus of Better Bite Venture’s latest First Bite round. The total financing amount is dependent mostly “on specific stage {idea, early R&D, etc.) and capital needs of the business”, said Klar.

    What happens in the post-investment stage? “We are transparent with founders about what we can and what we cannot help with,” explained Klar. “For early-stage startups, one of the most important things is ability to raise follow on capital. We can support founders with advice on how to craft the story and access to our investor network.”

    The APAC funding gap needs to be closed

    prefer coffee
    Courtesy: Prefer

    Better Bite Ventures was launched in early 2022 by Klar and Simon Newstead as APAC’s first dedicated climate-centric food tech fund, with $15M in assets under management. It typically invests between $200,000 and $700,000 in pre-seed and seed rounds across the cultivated, precision fermentation and plant-based protein sectors.

    So far, it has made investments in over 25 startups, including Aussie-American precision fermentation dairy maker Change Foods, New Zealand molecular farming startup Miruku, Indian plant-based meat brand Greenest, Indonesian plant-based giant Green Rebel, Australian mushroom meat maker Fable Food, Chinese alternative protein company CellX, and Singaporean alt-meat producer TiNDLE, beanless coffee startup Prefer and mycelium innovator 70/30 Food Tech. Klar said these startups “have made some good R&D progress, and some of them already raised follow-on funding”.

    To support technological innovation for a planet-friendly food system, it launched the First Bite initiative in late 2022, with a focus on APAC startups tackling food system challenges with innovative solutions. So far, this scheme has seen Better Bite Ventures invest in seven startups.

    The companies involved in the inaugural edition of First Bite in April 2023 were Singaporean startups Allium Bio, which co-cultures microalgae and mycelium and turns them into functional ingredients like protein isolates, and Cultivaer, which is working on bioreactor-free tech to slash the costs and speed up the scalability of fermentation-derived protein, as well as New Zealand-based cauliflower ice cream brand EatKinda, and Indian cultivated meat startup Klevermeat.

    In October, they were joined by Singapore’s Fattastic, which is developing a process to enhance the structure of vegan whole-cut meat, Australian player Pivot Eat, which engineers plant-based fats to improve the sensorial and functional attributes of meat and dairy analogues, and South Korean cultivated pet food startup Everything But.

    A report by AgFunder in October revealed that agrifood tech startups in APAC received $6.5B in financing in 2022, a 58% drop from the year before. In fact, the region only received 21% of agrifood investments, with the rest of the world securing a combined $23.7B for this sector. “[This] funding gap is one of the biggest challenges,” said Klar. “APAC is responsible for 42% of all global food-agri climate emissions.”

    He added: “Our check sizes are too small to directly help to close this gap. But what we can do is provide that very first catalytic capital to amazing founders, who will go on and raise more funding to build impactful, transformative companies.

    Disclaimer: Green Queen founder and editor-in-chief Sonalie Figueiras is a Venture Partner at Better Bite Ventures.

    The post Better Bite Ventures Invites APAC Food Tech Startups to Apply for Funding, with Focus on Climate-Threatened Crops appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 70 30 food tech
    5 Mins Read

    Singapore-based 70/30 Food Tech has closed a $700,000 seed extension round, which has helped it launch a research lab to develop mycelium-based protein products, starting with shredded chicken.

    70/30 Food Tech’s latest fundraiser saw participation from existing seed investors as well as Better Bite Ventures. The round has facilitated the opening of a Mycelium Research Lab to advance the startup’s R&D into fungi-based proteins.

    “We believe that mycelium-based sustainable protein products can be a gateway to broader consumer adoption in Asia, especially given the familiarity and positive perception of fungi in the region,” said Better Bite Ventures founding partner Michal Klar. “We liked 70/30 Food Tech’s product pipeline and unique go-to-market strategy.”

    Founded in 2020 by Eve Samyuktha and Mike Huang, F&B consultants working in China’s plant-based sector, the company makes vegan ready meals using its biomass-fermented mycelium chicken. In 2021 alone, as part of its test launch, it shifted 25,000 of these meals.

    Now, to scale up and expand further, 70/30 Food Tech has launched its new research lab in Bangalore, a city known as India’s tech hub. “We chose Bangalore not only for the R&D, but also are aiming India as one of our markets for future products,” Samyuktha told Green Queen. “The per capita consumption of meat in India is significantly low compared to [the] rest of Asia. However, there is a rising demand for poultry and we want to be on the brink of it and offer exciting solutions.”

    She added: “Having the lab in Bangalore is super cost-effective compared to Singapore, so the iterations and runs are larger in number.”

    Using mycelium to offer Asians cost-effective alternative proteins

    mycelium chicken
    Courtesy: 70/30 Food Tech

    The company began its initial pilot-scale experiments in biomass fermentation in 2021 at the Shanghai Academy of Agricultural Sciences, with the primary aim of developing affordable alternative protein solutions. Having surveyed several B2B consumers – for whom it makes mushroom- and soy-based proteins, including the Chinese restaurant chain Guaka – the startup concluded that price is a key aspect of protein diversification.

    “Achieving cost-efficiency is crucial and food businesses in China and other parts of Asia will likely be interested in products that can offer competitive pricing compared to animal-based products and this, in turn, can attract a larger market share and drive adoption,” said Doris Lee, CEO of GFIC, GFIC, the independent partner organisation of the Good Food Institute APAC.

    A report by alternative protein think tank Food Frontier last year found China to be the most favourable market for plant-based food, although India was on the other end of the list. But across Southeast Asia, high price was a key barrier for these foods. Analysis by Asymmetrics Research also found that in China, many middle-income consumers are cutting back their impulse spending and looking for better-value products. Pork and beef prices have fallen, toughening the challenge for plant-based brands trying to sell to foodservice, which is a cost-sensitive approach.

    Moreover, a recent study has shown that mycelium production can be done on a large scale and with lower costs, developing a protein that can grow in a relatively short period – days instead of the months or years it takes to grow animal-derived or even plant-based food. With greater investment in resources and infrastructure to cut production costs and educate consumers on mycelium as a potential dietary staple, the authors argue that the fungi ingredient could be a solution for global hunger and food insecurity.

    While manufacturing costs are currently under wraps, 70/30 Food Tech will likely be looking to reach price parity with conventional chicken – already one of the cheapest meat products you can buy – sooner rather than later.

    70/30 Food Tech to replace existing offering with mycelium chicken

    vegan ready meals
    Courtesy: 70/30 Food Tech

    The mycelium study above also extolled the fungi root’s nutritional and environmental benefits. This is important for 70/30 Food Tech too, with Samyuktha noting that the startup is working to get its mycelium certified as a carbon-neutral food – a process that requires extensive data collection.

    “Our feedstock is byproducts of other food manufacturers that would be generally regarded as waste, but safe for food reuse,” she explained. “Data required will involve the entire supply chain of the mycelium production, including cost of transportation, how we isolate and extract the parent strains to the downstream processing, storage and packing.”

    The study, which was authored by employees of US mycelium meat leader Meati, revealed that mycelium can take on different desired tasting notes through biochemistry and flavour chemistry, while being high in protein with all essential amino acids and micronutrients. It has been shown to lower LDL cholesterol too, with the potential to reduce food waste by valorising the sidestream and be produced in a cost-effective manner.

    “Nutritionally, I am excited to say that not only the amino acid profiles are similar to meat, but certain amino acids are significantly higher compared to chicken,” said Samyuktha. Additionally, biomass fermentation allows companies to eschew the extrusion process commonly used for soy protein, while the use of specially mutated fungi strains and bioreactor process designs allows 70/30 Food Tech to follow a close-to-market commercialisation approach.

    “The first pilot run successfully gave us the texture of shredded chicken,” the founder said, before adding: “The key challenge is the downstream processing and ‘odour’ removal, which has been very time consuming.” But it’s not just chicken – or meat, for that matter – that’s in the works. “We are dabbling with a possible fatty substitute for traditional cow-milk butter.”

    With retail a capital-intensive channel, the focus remains on B2B solutions, where 70/30 Food Tech wants to replace its current offering with its mycelium-based mushroom-soy blend, pending regulatory approval.

    The startup was Asia’s first mycelium protein company, while last year, Shanghai-based CellX expanded into the sector too. It’s an industry that has seen a flurry of innovations and developments in the last year. This includes Meati’s launch of a D2C marketplace, chicken nuggets and mycelium jerky SKUs, Esencia Foods‘ whole-cut seafood analogues, Better Nature‘s soybean mycelium chicken, Libre Foods‘ whole-cut chicken breast, and Bolder Foods‘ cheese alternatives.

    Plus, investors have shown heightened interest in the sector, with MyForest Foods bagging a $15M Series A extension in June and Infinite Roots securing $58M in Series B funding last month.

    The post 70/30 Food Tech Closes $700K Seed Extension & Launches Research Lab for Mycelium Protein appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cage free asia
    4 Mins Read

    New Zealand has the most robust cage-free policy framework across Asia-Pacific, while Bangladesh, Malaysia and Vietnam have the joint worst, according to a new 17-country report.

    With consumer unease over animal welfare increasing – a 2022 study showed that 86% of people in eight Asia-Pacific (APAC) countries were significantly concerned about farmed animal welfare – and more and more companies committing to cage-free sourcing for eggs, a new report assesses the government progress in 17 APAC nations on this topic.

    The research, carried out by the Open Wing Alliance (OWA), a global coalition of 100 organisations spanning 72 countries, points out how Asia is home to a majority (63%) of the world’s commercial egg-laying hens, numbering three billion, about 90% of whom spend their lives in cages. Six of the world’s 10 largest egg consumers are Asian countries, which prompted OWA to carry out research over three pillars.

    These entail Ending Cages, which assesses efforts to end caged farming (including bans, phaseouts, and current proportion of caged birds); Policy Framework, referring to a country’s policies and subsidies to transition away from caged farming; and Welfare Standards, which considers both cage-free and general laying hen welfare standards.

    APAC has a long way to go for cage-free welfare

    caged farming asia
    Courtesy: We Animals Media/EAST

    OWA ranked countries across the three pillars, with a maximum score of 140 points – 72 for Ending Cages, 32 for Policy Frameworks, and 36 for Welfare Standards. Cumulatively, New Zealand was identified as the country with the best cage-free standards, racking up a points total of 86. The Pacific topped the Ending Cages pillar, was joint-highest in the Welfare Standards criterion (alongside Israel), and came second (behind South Korea) for Policy Frameworks.

    Israel was the second-best overall with 78 points, followed by Australia with 62 and Bhutan with 44. On the other end of the spectrum, Bangladesh, Malaysia and Vietnam ranked joint-lowest in the Cage-Free Benchmark with four points, trailing Singapore (six), Nepal (6.5), and Japan (eight).

    “Hens in cages are deprived of the ability to express their fundamental needs, including preening, dust bathing, perching, nesting, foraging, or even the ability to fully spread their wings,” said Jonathon Tree, director of campaigns and international affairs at the Environment & Animal Society Taiwan, an OWA member.

    “A comprehensive review of the literature by the European Food Safety Authority frankly determined that ‘cage[s] should not be used’,” he added, although the EU itself has walked back on its promise to ban caged farming after pressure from animal agriculture lobby groups.

    In APAC too, governments have a long way to go to present supportive conditions to encourage the cage-free transition, given that the average score was just 26.9 out of a possible score of 140. Countries in this region performed best on the Welfare Standards metric, earning an average of 32% of the maximum points available for this pillar. In comparison, they only obtained 24% of the maximum points for Policy Framework and 11% for Ending Cages on average.

    Government support crucial for APAC’s cage-free transition

    cage free eggs asia
    Courtesy: People for Animals

    The Cage-Free Benchmark shows that there isn’t a direct correlation between wealth and government support for cage-free practices, explaining how Bhutan ranks fourth with a per capita GDP of $3,266, but wealthier nations like Singapore and Japan are among the bottom of the rankings.

    It also highlights regional differences within APAC. Nations in South and West Asia performed the strongest, with average scores of 30.7, followed by Southeast Asia, Australia and New Zealand (SEAANZ) with 27.3. East Asian states, meanwhile, have the lowest average ratings at 21.3.

    South and West Asian countries displayed the highest progress towards Ending Cages (13.6), while SEAANZ showcased the most comprehensive Welfare Standards (12.9). And despite being the worst-performing region overall, East Asia had the most robust Policy Frameworks (13.0).

    The report concluded that effective enforcement of policies is “sorely lacking”. While 14 of the 17 countries have some form of hen welfare or cage-free standards, less than a third have implemented financial penalties for violations. Moreover, only four have publicly documented evidence of effective enforcement programmes.

    “It is critical that governments in Asia use all of the tools at their disposal to support the cage-free transition. Corporate cage-free commitments alone demand that billions of eggs in Asia are produced in cage-free systems in the coming decade; governments should act within their power to help producers meet and seize this opportunity,” stated the report.

    It outlined strong industry backing by citing a 2022 study of Asian egg farmers, which found that 72% believed more support is needed to adopt cage-free systems, with a majority looking at governments to provide this support. The report did highlight some positive progress on the part of governments, including the implementation of bans on barren battery cage systems in Bhutan and New Zealand, technical training and support initiatives in Indonesia and the Philippines, and effective publicly documented enforcement in South Korea and Taiwan.

    “It is imperative that Asian governments actively support the transition towards cage-free farming to ensure a seamless shift for consumers and industry stakeholders,” said Tree. “By providing regulatory clarity for corporate buyers, industry can move towards higher animal welfare standards.”

    The post Cage-Free Policy: New Zealand & Israel Lead APAC’s Animal Welfare Standards, While SE Asia Lags appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultivated meat thailand
    5 Mins Read

    Israeli cultivated meat leader Aleph Farms is advancing its Southeast Asia strategy with an “asset-light” approach through a deal that will involve the first production facility dedicated to cultured meat in Thailand.

    Aleph Farms has partnered with biomanufacturer BBGI and synbio research and manufacturing company Fermbox Bio to increase its production capabilities in Southeast Asia. The collaboration will initiate Thailand’s first plant for cultivated meat production.

    The deal complements Aleph Farms’ growth strategy in the region, with the company implementing a capital-efficient approach for manufacturing to drive down costs and accelerate scalability. The Israeli startup explains that the production of cultured meat is “conducive to value chains that are decentralised, compact, predictable, and conveniently located near end consumers”. This helps mitigate supply chain vulnerabilities, bolster food security and fuel economic prosperity for local communities.

    “A prudent, capital-efficient scale-up lets us navigate infrastructure investments thoughtfully, enabling sustainable penetration into key regions,” said Aleph Farms co-founder and CEO Didier Toubia.

    Cost and scale-up the cornerstones of Aleph Farms’ deal

    aleph farms facility
    Aleph Farms opened a 65,000 square ft facility at the Stratasys building in Rehovot, Israel in 2022 | Courtesy: Amit Goren

    With a total of $118M in funding, Aleph Farms is one of the most well-financed cultivated meat companies. But it has chosen an asset-light approach towards manufacturing, which is centered around a hub-and-spoke model based in key markets. It acquired a production facility in Modi’in, Israel last year and penned a deal with ESCO Aster in Singapore (the world’s only approved industrial manufacturer for cultured meat) based on this approach, and has now added Thailand to its list of hubs.

    “This strategy aligns with our commitment to scaling up responsibly, avoiding abrupt, extensive CAPEX investments in the process,” explained Toubia. “Ultimately, this progression aligns with our overarching goal: ensuring food security through an equitable and inclusive transition to sustainable, resilient food systems.”

    Explaining this strategy, he told AFN last year: “We believe that in the next five to 10 years, companies will focus either on operations and production or on product development and branding. It will be difficult for companies to do both efficiently – especially in the current funding environment – so at Aleph Farms, we decided to focus on product development and branding and rely on external partners for production.”

    This is why it decided to team up with BBGI, which focuses on cooking-oil-based biofuels and high-value bio-based products, and Fermbox Bio, which leverages microbial fermentation and synthetic biology to help businesses mitigate supply chain risks. Aleph Farms stated that collaboration with value chain partners is a pivotal element of its asset-light strategy, and the partnership will focus specifically on production enhancement, including cost optimisation and operational scale-up.

    Figuring out ways to bring down prices is a key next step for cultivated meat, which needs to reach production costs of $2.92 per pound to be cost-competitive with conventional meat. While companies have managed to cut manufacturing costs by 99% in less than a decadeMcKinsey analysis estimates that it will still take until 2030 for these proteins to reach parity.

    “Of common animal proteins, beef delivers the highest value in global markets, so by focusing on cultivated beef, we are able to shorten the timeline to price parity,” Yoav Reisler, senior marketing and communications manager at Aleph Farms, told Green Queen last month.

    “This agreement aims to support the sustainable development of Thailand and the region in every aspect, focusing on the new S-Curve, with expected governmental support,” noted BBGI CEO Kittiphong Limsuwannarot, referring to the 10 industries (including food processing) that form a pillar of Thailand’s Eastern Economic Corridor. “Drawing upon our extensive experience in designing and operating large-scale biomanufacturing facilities, we are well-positioned to operationalise the shared objectives of this collaboration,” added Fermbox Bio founder Subramani Ramachandrappa.

    A milestone for Thailand’s alternative protein industry

    aleph farms thailand
    Courtesy: Aleph Farms

    “I think that four or five companies in this space, including Aleph Farms, have already developed scalable processes, have done a lot of work on cost reduction, and have already built facilities where they can make cultivated meet at the commercial level and comply with all the regulatory requirements,” Toubia told Green Queen founding editor Sonalie Figueiras on the Green Queen in Conversation: Cultivated Meat Pioneers podcast in September.

    Aleph Farms made history last month after becoming the first company in the world to receive regulatory approval for cultivated beef, and only the third in the cultured meat sector (after California’s UPSIDE Foods and Eat JUST). It means that the startup can sell its Black Angus Petit Steak to consumers in Israel, whose production will be supported by the 65,000 sq ft plant it moved to in Rehovot, Israel, which can produce between 10 to 20 tonnes of product annually.

    While research on cultivated pork is ongoing at Bangkok’s Chulalongkorn University and Mahidol University, there are no companies or manufacturers working with cultivated meat within Thailand, meaning Aleph Farms’ partnership marks a milestone for the country’s alternative protein sector. But it’s not the first time there has been a link between Thai businesses and overseas cultivated meat startups – Bangkok’s Charoen Pokphand Foods is developing hybrid proteins with Israel’s Future Meat, while seafood giant Thai Union is an investor in Aleph Farms.

    A 2021 survey conducted by the latter two companies revealed that 97% of Thai consumers are willing to try cultivated meat. Meanwhile, in December last year, a 1,500-person survey revealed that only 24% of the population was aware of cultured meat. However, while 76% of them eat meat, 67% want to reduce their intake within the next two years, primarily for health reasons.

    “Thailand has food technology, and we are a top player in the world, especially when compared to our population and country size,” said Jacques-Chai Chomthongdi, Southeast Asia director at Madre Brava. “Therefore, if you want to develop further in any area, the existing potential should be considered, along with changes and needs at the international level as well.”

    The post Israel’s Aleph Farms Partners with Thailand’s First Cultivated Meat Manufacturing Facility appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultivated meat halal
    5 Mins Read

    The Islamic Religious Council of Singapore has issued a fatwa declaring that cultivated meat is generally halal, and Muslims can eat these products as long as they adhere to halal standards.

    The Fatwa Committee of the Majlis Ugama Islam Singapura (MUIS) has announced that cultivated meat can be considered halal, and the country’s Muslims are allowed to consume it if certain conditions are met.

    The sole entity with the legal power to issue halal certificates in Singapore, Muis’s fatwa ruled that cultured meat can be halal if the cells are sourced from animals Muslims are allowed to consume (for example, chicken but not pork), and there’s no mixing of non-halal components in the manufacturing process.

    The ruling was issued at Muis’s Fatwa Conference on February 3, and marks an important next step for cultivated meat’s progress in a country that first approved its sale in 2020, and 15.6% of whose citizens are Muslim. Halal diets refer to food consumption in accordance with Islamic law – when it comes to meat, it means animals must be slaughtered in a prescribed way, and certain types of meat and byproducts – including pork and blood products – are prohibited.

    The halal conditions cultivated meat must follow

    lab grown meat halal
    Courtesy: GFI APAC

    The fatwa comes after over a year of deliberation by the Islamic council, which – supported by the Office of the Mufti – consulted stakeholders like the Singapore Food Agency, industry bodies like the Good Food Institute (GFI) APAC, and scientists and other experts. Plus, Muis visited a local cultivated meat production facility, with scholars perusing the matter from all angles of the Islamic perspective, and taking into account Singapore’s “socio-religious realities”.

    While presenting the results of the study on Saturday, the Fatwa Committee outlined the environmental and food security benefits of cultivated meat, finding that its pros outweigh any perceived cons. Muis said its fatwa was underpinned by the Islamic principles that it serves to preserve human life and protect the environment. “The fatwa also considers the Islamic legal principle that unless proven otherwise, whatever is beneficial is permissible,” it added.

    The religious guidance on cultivated meat consumption was developed due to questions of permissibility for Muslims after the SFA approved the sale of GOOD Meat’s cultured chicken in 2020. Considering the global impetus to find alternative, sustainable food solutions and the emergence of novel food, it is necessary to establish a clear religious position from the outset in order to facilitate any future plans for the halal certification of cultivated meat,” said Muis.

    The Fatwa Committee studied three inter-related aspects – the source of the meat, the production process, and the ingredients used – and outlined requirements stipulating that the cell lines should be from a species permissible to eat for Muslims, every ingredient making up the texture and composition of the cultivated meat should be halal, and the product must be clean and non-toxic. These guidelines largely align with those released by Shariah scholars in Saudi Arabia in September.

    “Building a truly inclusive, efficient and secure protein production system requires making high-quality, nutrient-rich, and culturally relevant foods available to every facet of society,” said Mirte Gosker, managing director of GFI APAC. “With Muis’s precedent-setting announcement, Singapore is bringing that bold vision one step closer to reality.”

    Halal consumers represent 25% of the world’s population, and the halal meat market is estimated to grow by 7% annually to reach $375B in 2031. Research has found that the most important consideration for Singaporeans around cultivated meat is that it must be halal before it is consumed, with some raising concerns about whether its production can be halal, especially if they’re located close to facilities making cultured pork or other prohibited meats.

    The study further suggested that participants unanimously expressed trust in Muis to determine the halal status of cultivated meat, believing its opinion to be comprehensive. “They are doing the right thing as a Muslim authority and speaking on behalf of all Muslims in Singapore,” one respondent said.

    Singapore to create halal certification for cultivated meat

    cultivated meat halal certification
    Courtesy: GOOD Meat

    Now, Muis plans to work with government bodies like the SFA and industry stakeholders to develop guidelines for halal certification of cultivated meat – a move that would be welcomed by the sector. A 44-company survey by GFI APAC last year revealed that complying with halal requirements was a priority for 87% of the businesses. But a lack of resources outlining how products can adhere to such religious certifications would prove to be a significant entry barrier, the study added.

    Currently, no cultivated meat approved for sale on the market satisfies the council’s halal guidance yet, according to GFI APAC. While the timeline for the halal certification depends on the complexity of certifying the products, Muis explained that any locally produced halal-certified cultured meat would be available only for local sale and consumption – exports are only possible if other countries have approved the sale of these products (the US and Israel are the only others to have done so).

    “Companies applying for Muis Halal Certification must have a facility producing cultivated meat products in Singapore,” the council added. “This is the same principle applied to conventional meat-producing facilities. The halal status of imported raw materials and processing aids from overseas which are used locally must be substantiated with the appropriate halal supporting documentation, depending on the risk category, and not the country of origin.”

    The fatwa mentioned that the guidelines are intended to ensure that halal dietary rules are followed and maintained. But it added: “In all cases, Muslim consumers make their own informed choice whether to patronise any halal-certified eating establishment or consume any halal-certified food product.

    “Similarly for cultivated meat, if it is halal-certified, Singapore Muslims can choose whether to consume or otherwise. Actual Muslim consumer acceptance of cultivated meat will also depend on other considerations like personal dietary preferences, taste, and cost.”

    Gosker said: “More than a billion people around the world adhere to halal food standards, so for cultivated meat to make the leap from novelty to the norm, it is crucial that there are viable pathways to achieve this certification.”

    Muis’ fatwa follows the aforementioned advice from three leading Shariah scholars in Saudi Arabia, which told GOOD Meat that cultured meat can be considered halal if it meets certain criteria. And in 2022, the Assembly of Muslim Jurists of America adjudged cultivated meat as provisionally permissible by default, provided Halal criteria are followed.

    In terms of other religious guidance, Israel’s chief rabbi David Lau declared last January that local producer Aleph Farms’ non-FBS steak could be considered kosher and akin to eating a vegetable (parve). This wasn’t a kosher certification, however, and the company is now pursuing one for its facility from local rabbinate authorities.

    The post Singapore’s Islamic Council Rules Cultivated Meat as Halal Under the Right Conditions appeared first on Green Queen.

    This post was originally published on Green Queen.

  • air protein
    5 Mins Read

    Finnish company Solar Foods’ Solein protein is expanding its footprint in Singapore through a partnership with Helsinki-based food giant Fazer Group, which has crafted a limited-edition snack bar using the air protein.

    Fazer has released Taste the Future, a chocolate snack bar powered by Solein, in Singapore – marking the air protein’s retail debut 16 months after receiving regulatory approval. The product is available at five The Cocoa Trees stores across the island.

    Fazer – which posted €1.1B ($1.19B) in revenue in 2022 and is Solar Foods’ biggest shareholder – hosted a media tasting of the limited-edition bar on Thursday, ahead of a one-time public sampling opportunity on Saturday afternoon at The Cocoa Trees store at Raffles City Shopping Centre.

    “Singapore is the perfect test ground for our Taste the Future Chocolate Snack Bar, with a highly innovative food ecosystem and people who are not only passionate about food, but curious to try new things that are new, with nutrition and sustainability benefits,” said Heli Anttila, VP of new product development at Fazer Confectionery.

    An iron- and fibre-rich vegan snack bar

    solar foods fazer
    Courtesy: Solar Foods

    The vegan chocolate, hazelnut and berry snack bar contains Nordic oat puffs and 2% Solein powder, and was produced at Fazer Lab, the company’s R&D and innovation unit in Vantaa, Finland. Free from palm oil, the product is made from “100% responsibly sourced cocoa” and is high in fibre and iron.

    While the flavourless Solein protein – made by fermenting microbes with carbon dioxide, hydrogen and oxygen replacing sugar as an energy source – had debuted as part of a vegan gelato at Singaporean eatery Fico in 2023, this is the first time it’s available as an FMCG product.

    Fazer and Solar Foods have been working hand-in-hand on R&D and product development. With the latter’s commercial-scale Factory 01 set to be operational by the first half of this year, the limited run proves to be a good test for this nutritious consumer snack bar’s future market rollouts, once the protein is in full production. This is in line with Fazer’s own emissions reduction goals and target for 100% sustainable sourcing.

    “This is an exciting moment for us working with Fazer – the very first time people can try Solein within a consumer snack bar,” said Solar Foods CEO Pasi Vainikka. “This also demonstrates the potential of Solein as a sustainable and nutritious fortifier. With this introduction in Singapore, we are getting valuable customer feedback on Solein’s viability in a new product category and also get a sense of the consumer acceptance of future ingredients.”

    Solar Foods targets 2025-26 European launch

    fazer vegan
    Courtesy: Solar Foods

    Solar Foods, which began in 2017 as a spinout of the VTT Technical Research Centre of Finland and LUT University, calls Solein the “world’s most sustainable protein”, with a production process that forgoes the need for open land, fertilisers and pesticides, and irrigation. It can be made in desert-like conditions, the Arctic, and even outer space (the startup has collaborated with the European Space Agency on a food project for Mars). The microbes are grown in liquid form and eventually turned into an orange-coloured dry powder.

    According to a life-cycle analysis, Solein emits just 1% of greenhouse gas emissions compared to conventional meat and 20% versus plant-based proteins. Plus, it has a strong nutritional profile, with 65-70% of protein, 5-8% of fat, 10-15% of dietary fibre and 3-5% of minerals, as well as a macronutrient profile similar to dried soy or algae. The microbial protein contains iron and B vitamins as well, essential nutrients that are often sourced from animal-derived ingredients.

    After receiving clearance from Singapore’s food regulatory authority for the carbon-capturing protein, Vainikka compared its development to the discovery of the potato. “We are introducing an entirely new ingredient to the world of food,” he remarked. “It’s a watershed moment for how we think of what we eat.”

    This potential has been realised by investors as well, with Solein nabbing €8M ($8.8M) in Series B funding in November to support the construction of Factory 01. It brought total investment in the startup to over €43M ($47M) in equity, with an additional €30M ($32M) in debt funding. The company also has a €34M ($37M) grant for Factory 01 and a further €76M ($83M) earmarked for Factory 02 “if we were to build on European soil”.

    solar foods
    Courtesy: Solar Foods

    It’s something Vainikka hinted at after the release of the Fazer Taste the Future bar, with its novel foods regulation process in the EU expected to finish by the end of 2025. “Our shared aim extends beyond this pivotal moment, targeting a wider-scale European launch in 2025-26 with a whole range of products.” And it truly could be a range of products – the ingredient has already been demoed in over 20 different foods, including burgers, eggs and meatballs.

    For now, though, a snack bar it is. The product will be available at five locations of The Cocoa Trees across the city-state, as part of a bundle offer until February 18 – customers can redeem one Taste the Future bar for every S$30 ($22) spent on Fazer products.

    Solar Foods’ Solein isn’t the only air protein – Kiverdi’s Air Protein (US) and Arkeon Biotechnologies (Austria) are working on similar products, while companies like NovoNutrientsCalysta (both Californian) and Deep Branch Biotech (UK) are producing such ingredients for livestock and fish feed.

    The post A Snack Bar Made From Air: Fazer Unveils Limited-Edition Chocolate Bar Using Solein appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultured meat singapore
    8 Mins Read

    Singapore is renowned for its position as an alternative protein leader – a new study reveals how members of the general public as well as scientific experts feel about cultured meat, and its effects on general health and society.

    Soon, it will be three years since the Singapore Food Agency granted Eat Just’s Good Meat the world’s first regulatory approval for cultivated meat. It consolidated the island nation’s position as a flagbearer of food tech innovation and progressive policymaking.

    It has led to an influx of startups across all the alternative protein pillars, with Singapore being home to the highest number of companies across biomass fermentation (39%), cultivated (33%) and plant-based (21%) startups in APAC. In fact, at least 25 non-local companies have a presence in the city-state for R&D and business development, with 24% of all APAC alt-protein startups based here.

    This is according to industry think tank the Good Food Institute APAC’s State of the Industry report for 2023, which also highlighted how consumers in Singapore are the most sceptical of plant-based meat (alongside Malaysians). The country has the highest number of ‘rejectors’ as well, i.e. people who want to reduce their intake of meat alternatives.

    In a similar vein is a recent study published in the Plos One journal, which looked at how the public as well as scientific experts view cultivated meat in Singapore. It relied upon focus group discussions attended by 29 members of the public and 11 experts from research institutes and academia, with each session lasting about two hours.

    What the public thinks

    lab grown meat tasting
    Courtesy: Eat Just

    Public members discussed two main health benefits of cultivated meat: functional foods and higher food safety, with the nature of the product meaning it could be engineered to be more nutritious and healthier than conventional meat. Produced in bioreactors, cell-cultured meat is also thought of as cleaner and carries a lower risk of transmitting zoonotic diseases. Additionally, the general public believed that cultivated meat could provide expanded options for meat-eaters, while potentially being more wallet-friendly as increased demand would mean lower prices for conventional meat.

    In terms of societal benefits, food security was identified as a key benefit, especially given Singapore’s heavy reliance on imports – over 90% of its food supply comes from other countries. Cultured meat can help the country grow its own meat and become more self-sufficient, all the while diversifying its food sources, and mitigating supply chain vulnerabilities. It could help address food shortages and malnutrition too.

    This, in turn, would bring benefits to the economy, with reduced meat imports, increased foreign direct investments and more jobs being mentioned as three key aspects. Plus, there’s the land use question: GFI analysis reveals that cultured meat grown via renewable energy needs 95% less land than conventional meat. As a land-scarce nation, public participants said cultured meat can alleviate this challenge, further noting wider environmental positives, alongside animal welfare benefits.

    Despite the idea that cultivated meat could help avoid zoonotic diseases and be a cleaner food source, many expressed concerns about the long-term effects of these novel proteins on human health, with apprehensions stemming from the use of additives and preservatives, doubts over nutritional deficiencies, as well as a perceived naturalness. Others are unsure about the science, processing methods, and regulations governing its production. And for many consumers, price is a key barrier, calling it the primary factor influencing their purchasing decisions.

    There were also worries about health effects at a societal level, with questions raised around the transparency and qualifications of cultured meat suppliers, as well as the overconsumption of these proteins, which was likened to high diet soda intake. Finally, resistance from religious communities was identified as a potential societal risk too, as certain racial and ethnic groups could find cultured meat adoption challenging. There is a need for relevant certification to enhance acceptance, as has been the case with cultured meat’s halal certification.

    Mirte Gosker, managing director of the Good Food Institute APAC, compares this situation to the shift to electric vehicles (EVs). “For EVs, initial market hesitations surrounded vehicle costs, battery range, and concerns about a lack of available chargers, which consumers worried could affect how reliably they can get from place to place,” she explains. “Those are challenges that EV producers, researchers, and governments all took seriously and began investing in solutions to mitigate, which has helped alleviate consumer hesitation in many markets.”

    She adds: “There will be a long learning curve as consumers weigh how cultivated meat could potentially fit into their lives with minimal disruption to their existing day-to-day practices.”

    What scientific experts think

    uk sustainable proteins
    Courtesy: Shiok Meats

    In terms of cultivated meat experts, there were two main upsides for personal health: individual health benefits and increased food options. There was talk about how cultured meat could be improved with certain bio-nutrients and mitigate risks traditionally associated with animal meat, such as pesticide exposure. The experts echoed the public’s point about an expansion of choices, providing consumers with a chance to “diversify our diet”.

    When it comes to societal benefits, the predominant topic of discussion was food security, with experts viewing it as a significant advantage of cell-based meat. These proteins can offer stability during supply chain disruptions and ensure the continuity of food production, becoming “a valuable benefit for society”.

    However, the experts did raise concerns about personal health risks, with some feeling the tech is still immature and more long-term research is necessary. Gosker explains that it is “a professional requirement for scientific experts to have questions, especially for a new technology like cultivated meat”. She points to the safety assessments made by the FDA in the US, the FSA in Singapore and the FSANZ in Oceania, as well as a 2023 UN FAO report that concluded: “The food safety risks of [cultivated] meat are similar to those of conventional meat, and they can be contained through proper handling and testing as with conventional meat.”

    “In the study, the open questions outlined by scientific experts – which were outnumbered by the potential benefits they noted for food safety and security – mostly pertain to market acceptance and driving down the costs of cultivated meat production through investment and innovation,” she tells Green Queen. “These are anticipated growing pains and challenges that GFI’s global teams are proactively working to resolve through technical guidance and open-access R&D funding, but there is also a clear need for governments around the world to play a much larger role.”

    There were affordability considerations at play as well, as cultured meat products are much more expensive than their conventional counterparts, which is a major barrier to widespread adoption and acceptance. Investment risks were brought up as well by the experts in focus groups, calling the industry “challenging” and a “commercial liability”, and noting that most vegetarians would not be inclined to eat cell-cultured meat.

    Speaking to this, Gosker explains: “Just as the clean energy transition requires and deserves public investment, so does our transition to alternative proteins. For perspective, the cultivated meat sector has received – over the course of its entire history as an industry – less than $3B in global investment, 98% of which have been equity investments across more than 100 companies. That is less than the cost of one single EV battery plant. This illustrates just how early in the scale-up and cost-reduction processes the industry is at this stage and how much more room it still has for growth.”

    Differences, similarities and misconceptions

    lab grown meat singapore
    Courtesy: Eat Just

    Both the public and experts displayed similarities as well as differences in their perception of these novel foods. For example, both sets of focus group participants agreed that cultured meat presents personal health benefits, expands food options, and ensures food security. Similarly, they expressed concern about long-term health risks and affordability.

    But the general public held a much broader view of societal risks and benefits compared to the experts, who did so for personal health risks. For instance, when it came to the societal aspects, the general public mentioned benefits for land use, animal welfare, and the Singapore economy, as well as risks around public health and potential resistance from certain racial and religious communities – ideas not mentioned by the experts, highlighting the key considerations of consumers.

    It’s a topic GFI APAC’s industry-wide surveys have highlighted, given that huge swathes of Asia’s population adhere to such religious standards. “It is essential for religious bodies and third-party certification agencies to work closely with regulators and industry stakeholders to determine how cultivated meat and seafood producers can best align with their requirements,” says Gosker.

    The study also exposed some misconceptions surrounding cultivated meat. Some members of the public associated these proteins with plant-based meat. And while they thought of cultured meat as environmentally beneficial, experts were more sceptical due to a lack of sufficient scientific evidence. “Open-access research publications provide increased transparency about the cultivated meat production process, which could be beneficial in clarifying for consumers how novel foods get to their plate,” says Gosker.

    “Public information campaigns by trusted government agencies and experts can be very effective in dispelling misinformation and educating consumers about the many health benefits of cultivated meat,” she adds.

    Key questions lie for cultured meat in Singapore

    cultivated seafood
    Courtesy: Umami Bioworks

    “In previous consumer perception studies, many Asian consumers have expressed a strong desire to try products that they perceive to be innovative or deliver added values not previously available to them,” says Gosker. “This could give a boost to brands that use novel ingredients and formulations, such as hybrid products that combine ingredients from plants, microbes and cultivated animal cells to create flavourful and nutrient-dense products and ingredients.

    “Such products will have a much easier time achieving price parity in the short term, while scientists continue to refine techniques for cost efficiency on fully cultivated products. Not surprisingly, Singapore has proven to be an early global leader in advancing the hybrid protein space.”

    So, where does that all leave us? Gosker says the study is a useful blueprint for how similar research can be conducted in other APAC countries. She also mentions the importance of tackling food neophobia, and how producers and governments can increase consumer confidence in cultivated meat. Many of these steps were highlighted in a landmark report by the UNEP published during this year’s COP28.

    Ultimately, she notes, the question is: “Can cultivated meat deliver all of the flavour, value, and nutrition that consumers currently get from conventional meat? If it can, and the products come with clearly communicated benefits like a complete absence of microplastics and reduced risk of transmitting zoonotic disease, many consumers will see the value in making the switch.”

    The post How Do Singapore’s Consumers & Experts Feel About Cultivated Meat? appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based meat thailand
    7 Mins Read

    Two-thirds of Thailand’s population wants to eat less meat over the next two years and replace it with plant-based alternatives, according to a new survey. Health and nutrition are the main motivators, while price and availability remain key barriers.

    While three-quarters of people in Thailand eat meat and 18% are already reducing their intake, two-thirds are hoping to cut their consumption of animal proteins in the next two years, according to a new survey conducted by Madre Brava through Northstar/HarrisX.

    Polling more than 1,500 consumers in Thailand, the research found that respondents in Thailand – only 1% of whom are vegan and 2% vegetarian – would like to replace meat with either traditional plant proteins (44%) or novel alternatives (29%), as well as a mix of both (28%). And health is the primary driver for this decision, followed by the environment and animal welfare.

    Environmental issues less concerning for Thai consumers

    thailand meat consumption
    Courtesy: Madre Brava

    The research revealed that awareness of both traditional plant proteins (like tofu, seitan, TVP and beans) and meat alternatives is high, with 72% familiar with the former and 43% with the latter. Similarly, 39% have heard of vegan seafood, despite a lower number of people intending to reduce conventional fish consumption over the next two years (49%).

    Among the consumers who have tried alternative proteins (89%), 41% are looking to increase their intake of these products, while 16% want to reduce it. Of the 11% who haven’t eaten alt-proteins, 63% want to up their consumption.

    Health is paramount for Thais, with both negative and positive associations of alt-proteins highlighting this factor: 63% believe meat alternatives are healthier, but 70% find them too processed. Price and taste are key too, with 64% associating them with a higher cost than animal-derived meat and 56% saying they don’t taste as good.

    “From the latest numbers, it is clear that Thai consumers are a group that places high importance on health compared to many other countries, and are aware that reducing meat and consuming plant-based protein instead will have a positive effect,” said Jacques-Chai Chomthongdi, Southeast Asia director at Madre Brava.

    “This coincides with environmental imperatives, especially climate change, due to the high greenhouse gas emissions of animal protein production,” he added. It’s something echoed by Thailand’s consumers, with 72% calling plant-based meat better for the environment than its conventional counterpart.

    thailand deforestation
    Courtesy: Madre Brava

    But despite that, environmental issues are a less pressing concern for Thai consumers than health and wellbeing, poverty, and the cost-of-living crisis. And when it comes to climate change, respondents see deforestation (69%) and plastic use (52%) as the main causes, with only 13% finding industrial meat as a major driver. This is because four in 10 Thai people don’t know a lot about the animal agriculture industry, which is responsible for 11-19.5% of global emissions.

    The survey also compared Thai attitudes towards meat-eating with global markets (UK, France, Germany, US and Brazil), finding that the average number of people who believe they’ll reduce or stop eating meat in the next two years is 46%, versus 67% for Thailand. Conversely, while only 9% of Thai people say they will not be eating alt-protein in this timeframe, it’s much lower than the international average of 27%.

    Among the 33% of survey respondents who don’t intend to cut their meat consumption, around a third say it’s because meat-eating is normal and ubiquitous, and necessary for our health. A further 18% say it’s natural (“humans have been doing it forever”), and 14% find it pleasurable. This is still, however, lower than the global average, where 17% say it’s normal (versus 32% in Thailand), and 32% call meat-eating nice.

    Health the largest driver of alt-protein consumption in Thailand

    vegan in thailand
    Courtesy: Madre Brava

    The research pinpointed 18 drivers of consumption of alt-proteins, grouped into eight themes. These were health and nutrition (they’re healthier and safer with accurate nutrition info on packaging), environment (they’re less harmful and emit fewer GHG emissions), farmer welfare (they can benefit local and Indigenous producers more), animal welfare, price, sensory attributes (they taste, feel, look and smell just as good as conventional meat), convenience (they’re easy to cook and come in diverse formats), and availability (they can be found at local stores, supermarkets, street vendors, online services, as well as restaurants).

    Health and nutrition were the most influential factors, with 57% finding that alt-proteins are better for their health than animal-derived meat, 48% saying they’re safer and eliminate the risk of bacterial infection, and 32% calling on-pack nutritional info accurate and trustworthy. In contrast, sensory qualities and availability represent the lowest growth drivers for consumption, with only 9% likening their texture to conventional proteins and 8% finding them easily available in convenience stores, supermarkets and street markets. In fact, only 1% and 2% say they smell and look the same as animal proteins, respectively.

    madre brava
    Courtesy: Madre Brava

    In terms of consumption barriers, the research identified 15 factors grouped into seven categories: health and nutrition (they aren’t as nutritious or natural, are highly processed, or people would rather eat whole plant foods), farmer welfare, lack of information (people don’t know where to buy them, how to incorporate them, or just don’t know enough about them), price, sensory aspects (they don’t taste or feel nice or resemble like conventional meat, or respondents don’t want them to replicate animal proteins), variety, and availability.

    Once again, health and nutrition are influential factors – 47% would rather eat plant proteins like pulses, legumes and whole grains, just as 31% find meat alternatives too processed. Price is also a deterrent, with 47% believing they’re too expensive. On the other end of the spectrum, only 3% say they don’t want alternative proteins to replicate their conventional counterparts.

    “If alternative proteins can be made cheaper [and] people have easier access, [they] will become part of the menus of a la carte restaurants,” said Chomthongdi. “People who want to eat food that still tastes like meat can order alternative proteins or even mix alternative proteins with meat, which will have better results than eating meat alone.”

    Thais support tax cuts for alt-protein

    thailand vegan survey
    Courtesy: Madre Brava

    Madre Brava’s research further revealed that meat reduction is much more preferential than elimination altogether. Half of Thai consumers are likely to eat more whole foods or swap 50% of their meat intake with traditional plant proteins and meat alternatives, while 40% would switch half of their meat consumption to alt-protein (which can bring tremendous environmental benefits). In contrast, only 13% say they would completely stop eating meat.

    Finally, the survey measured attitudes towards 14 potential policies across five themes. This included regulation of alt-protein production (for major food companies) and consumption (requiring more supermarket/fast-food options, public procurement in schools, and mandating retailers to align with WHO guidelines), consumer awareness (mandatory eco-labelling, national guidelines on climate impact, public education on the harms of industrial meat, and school curriculums on meat and alternatives’ impact), taxation (increased tax on animal meat, reduced levies on alt-proteins), and investment (for alt-protein R&D, farmer transition, and startups and SMEs in the space).

    The latter garners strong support from Thai consumers, with 72% and 69% backing investment for farmer transition to new jobs and eco-friendly practices, respectively. A reduced tax on alt-proteins was also supported by 70% of respondents, while a higher surcharge on animal-derived meat was only chosen by 23%. In fact, an increased tax on conventional meat was the most opposed policy intervention, with 71% arguing against it.

    “If the government has a policy to seriously support the production of plant-based protein and alternative protein, both for domestic consumption and export, it would be able to correspond with the direction of both the domestic and export markets,” said Chomthongdi.

    “Thailand has food technology, and we are a top player in the world, especially when compared to our population and country size,” he added. “Therefore, if you want to develop further in any area, the existing potential should be considered, along with changes and needs at the international level as well.”

    The post 67% of Thai Consumers Want to Eat Less Meat and More Plant Proteins For Health appeared first on Green Queen.

    This post was originally published on Green Queen.

  • south asian brands us
    6 Mins Read

    An increasing number of diaspora startups in the US are championing their South Asian heritage with offerings that pay homage to their culture while catering to a broad audience.

    When I lived in the UK, my bedroom was always known as the spice market. I genuinely had more spices than clothes, stocked in big batches because they were never from my local supermarket. Instead, I’d always get them from India, filling an entire bag with all the spices every time I was travelling, alongside chips packets that I would find for five times the price in London, and Maggi. Because always, Maggi.

    It’s a reality many South Asians will know of and relate to. Moving out of home to a new country is always a challenge, so it’s really helpful to have food – also known as instant happiness for many – that you’re familiar with and reminds you of home. Whether that’s homemade paranthas destined for the freezer, family recipes and condiments passed down multiple generations, or spices that we grew up around.

    In the US, there’s now a plethora of brands catering to people like this, alongside citizens of South Asian heritage and the wider American population, sharing a taste of the subcontinent’s best offerings and entrepreneurial talent.

    Here are some of the trailblazing US brands championing South Asian culture (shoutout to culture magazine The Juggernaut, a media platform dedicated to stories and news about the South Asian diaspora that showcases many of these startups):

    Diaspora Co.

    diaspora co
    Courtesy: Diaspora Co.

    Since we’re talking about spices, Diaspora Co. is a company I would have loved to have in the UK. Founded in 2017 by then-23-year-old Indian expat Sana Javeri Kadri, it sources single-origin spices straight from India and Sri Lanka, paying farmers four times the commodity price on average. It’s an elevated experience for South Asian cuisine fanatics – almost what I’d call specialty spice – with everything from ground varieties and whole spices to dried chillies, jaggery and tea.

    Diaspora Co. also sells merch and accessories like chai caddies and masala dabbas (spice boxes found in every Indian kitchen), alongside gorgeously illustrated, bright tins of proprietary spice blends. Each individual spice has tasting notes and details about the harvest year and origin too. Plus, there’s a really neat Build Your Own Spice Shelf feature to personalise your rack.

    You can buy Diaspora Co.’s products online via its website for $10 per pack.

    Brooklyn Delhi

    brooklyn delhi
    Courtesy: Brooklyn Delhi

    Founded 10 years ago by first-generation Indian American Chitra Agrawal and her now-husband Ben Garthus, Brooklyn Delhi is a condiment company putting outstanding vegan twists on traditional Indian sauces like tikka masala, cashew butter masala and coconut cashew korma. On top of that, it offers two hot sauces based on Indian chillies, alongside chutneys and achaars (South Asian pickles).

    The company uses clean-label formulations for its preservative-free products, with all ingredients being carefully sourced to suit each recipe (down to the kind of coconut cream and variety of mangoes). It’s also been endorsed by Canadian Indian influencer Lilly Singh – need I say more?

    You can buy Brooklyn Delhi’s products online via its website for $10 per pack.

    Paro

    paro
    Courtesy: Paro

    One of the newer brands on this list, Paro was founded by Umaimah Sharwani earlier this year, named after her mother. The company makes Pakistani-inspired meal kits that can be prepared in under 30 minutes, with both of the dishes being vegan.

    Sharwani. who moved to New York from Pakistan for her education, always wanted a piece of her mother’s cooking, carrying ziplocked boxes of her lentil and spice mixes. Now, she’s spreading the love with meal kits for Kitchari and Masoor Dal. And if you’re not vegan, there’s a South Asian chilli crisp named after the South Asia tempering technique, Tarka, which uses ghee.

    You can buy Paro’s meal kits online via its website for $10 per pack.

    Bollygood

    bollygood
    Courtesy: Bollygood

    If you’ve ever had nimbu paani, you know that stuff hits different. To help you get a taste of the real thing, Bollygood makes a range of sparkling drinks inspired by the classic Indian lemonade, which is light on ingredients but heavy on flavour.

    It was founded in 2021 by Maxie Henderson, who grew up in Canada in a South Asian household, spending summers visiting her grandparents in India. She launched the brand after realising there was a lack of representation of Indian beverages in US supermarkets. Bollygood has two flavoured lemonades and limeades that pack more than a punch, with the bubbles taking the refreshment to the next level.

    You can buy Bollygood’s products online via its website or Amazon, or in select US retailers for $29.99 for a 12-pack.

    Peepal People

    peepal people
    Courtesy: Peepal People

    South Asians love – and are known for – their heat. With that in mind, Alyzeh Rizvi and her husband Ahmer Zaidi launched Peepal People, a fermented hot sauce company, in 2020. It’s an ode to their Pakistani roots with a nod to their American home. Hot sauces aren’t something you find in Pakistan as a traditional food. Americans, though, love a good hot sauce. So they decided to blend Pakistani flavours into an American condiment for a beautiful marriage of culinary cultures.

    Peepal People – named after the fig tree native to the subcontinent – offers three hot sauces, with a milder green chilli base, a fruity and versatility yellow chilli variant, and the extra-spicy red chilli version with bhut jholakia (ghost pepper).

    You can buy Peepal People’s products online via its website, or in select US retailers for $12 per sauce.

    Kanira

    kanira
    Courtesy: Kanira

    Snacking is ingrained in South Asian food culture, and bringing a piece of that to the US is Vishal Ramakrishnan with his biscuit brand Kanira. The company makes healthful vegan biscuits (cookies, if you’re American) with ingredient sourcing and quality a high priority. It champions millets as an environmentally friendly and farmer-supporting food group – these require two to three times less water than grains like oats, wheat and corn, and can withstand higher temperatures.

    The clean-label biscuits come in three flavours, all with a gluten-free base. They’re packed with prebiotic fibre and 4g of plant protein per serving, with half the sugar and carbs found in conventional biscuits.

    You can buy Kanira’s products online via its website for $19.99 for a three-pack.

    Bonus: Mango People

    mango people
    Courtesy: Mango People

    Okay, so this isn’t a food brand, but it’s a fantastic cosmetics company that we had to include. Growing up in Canada, Sravya Adusumilli struggled to find makeup that reflected her skin colour, and realised it’s a wider problem faced by the South Asian community in North America. So she launched Mango People in September 2020.

    The brand’s name is a direct translation of the Hindi term for ‘common man’, with vegan makeup products inspired by Ayurveda and powered by adaptogens. The company claims it’s carbon neutral and its products are “infinitely recyclable”, given the packaging is made from recycled aluminium.

    You can buy Mango People’s products online via its website or at Sephora.

    The post Beyond the Ethnic Aisle: 6 Vegan-Friendly US Brands Championing South Asian Culture appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based milk india
    5 Mins Read

    In what is one of the largest acquisitions in the Indian plant-based sector, superfood player Nourish You has acquired vegan dairy brand One Good. Ahead of a planned Series A next year, co-founder and CFO Radhika Datt pulls the curtain on the why and how of the deal.

    Hyderabad-based superfood maker Nourish You has acquired 100% of Bangalore-based plant-based dairy startup One Good for an undisclosed sum, the largest M&A deal in India’s booming alt-dairy sector. The move strengthens Nourish You’s position as one of the leading businesses in the space, leveraging One Good’s strong online presence to complement its increasing retail footprint.

    The acquisition was conducted via a share swap and sees One Good’s co-founders Abhay Rangan and Radhika Datt obtain a minority stake in the parent company. Speaking to Green Queen, Datt confirms that while the brands will remain separate, operations will merge and there will be restructuring involved.

    It’s big news for India’s biggest plant-based market. According to the alt-protein think tank the Good Food Institute (GFI) India, nearly two-thirds (65.8%) of vegan companies are focused on dairy alternatives (with almond milk brands topping the list). And more Indians are familiar with plant-based dairy (49%) than meat (28.5%) or eggs (19%).

    “One Good’s journey is revolutionary. It was born with a vision of creating the next big dairy company, devoid of animals,” said Nourish You co-founder Krishna Reddy, who added that the deal helps Nourish You evolve “from being a superfood brand to a plant-based brand”.

    one good
    Courtesy: Nourish You

    New roles, no layoffs

    Founded in 2015, Nourish You has an extensive range of superfood grains and products, including millets, seeds, mueslis, snack bars, speciality flours and quinoa – it prides itself on mainstreaming the latter in India. The company, backed by investors like Zerodha’s Nikhil Kamath, actor Samantha Ruth Prabhu, Darwinbox’s Rohit Chennamaneni, and Triumph Group’s Y Janardhana Rao (among others), also ventured into the alt-dairy world with a range of millet milks earlier this year.

    So it makes sense that One Good was on its radar. Beginning as a door-to-door delivery service, the company (founded in 2016 as Goodmylk) has ridden the success of its flagship cashew-oat-millet milk, expanding into vegan alternatives to ghee, butter, mayo and peanut curd (it’s India’s leading dairy-free yoghurt brand). As it grew, it acquired other plant-based businesses to broaden its portfolio: nutrition brand Pro2Fit, and cheese makers Katharos and Angelo Vegan Cheese.

    Now, with the Nourish You acquisition, the two South Indian startups will hope to consolidate their foothold in India’s non-dairy sector. It’s something One Good has been exploring for a while, as Datt explains: “As a brand, we have been on the lookout for the right strategic partnership for some time now. I think it’s a conversation that is constantly being had. Nourish You has been aware of our work since our inception, and has also entered the vegan space through their millet milk. So when this conversation came about, it was a natural fit.”

    nourish you
    Courtesy: Nourish You

    Datt confirms that there were no redundancies as a result of the acquisition. “The teams complemented each other well and there was immediate synergy,” she notes. All of One Good’s senior management employees, meanwhile, have assumed titled roles in the new entity. She is now a co-founder and the chief financial officer, Rangan is a co-founder too, and (former COO) Dhivakar Sathyamurthy takes up the position of supply chain head.

    “We will continue to remain two separate brands,” adds Datt. “One Good’s mission of providing affordable, accessible Indian vegan products will endure. There is vertical and horizontal integration on product lines, which will increase economic efficiency. Overall, customers can expect to see both brands in more channels, and at competitive prices.”

    Path to price parity and upcoming Series A

    That last point is pertinent. Despite dairy’s dominance in the plant-based sector, cost remains a key hurdle for many Indians – a GFI India and Ipsos survey revealed that it’s the least influential reason for buying milk alternatives in India. Plant-based milks can be two to four times more expensive than cow’s milk, which is expected, given the country is home to the largest dairy industry in the world.

    But One Good has made massive strides here. Its cashew-oat-millet milk is already much cheaper than most oat and almond competitors, selling at half the price. And in its home city of Bangalore, it continues to offer door-to-door delivery of fresh milk – while obviously hard to scale, this is where it achieved price parity with conventional dairy a year ago, with a litre of its plant-based milk available for ₹59 (70 cents).

    Datt describes how a combination of Nourish You’s growing retail presence – its products are available in over 2,500 stores nationwide – and One Good’s strong D2C engagement positions can make them the “go-to destination for innovative plant-based alternatives in India”.

    “We have years of hard work coming up to really leverage the scale and operational excellence of Nourish You to our advantage,” she says. “We are excited about expanded operations, working with new talent and delivering a combined value to the consumers.”

    vegan milk india
    Courtesy: One Good

    Nourish You certainly does have the platform – it’s aiming to close the fiscal year with a revenue of ₹30 crores ($3.6M), and aims to reach the ₹100 crore ($12M) mark by 2025. And given the dominance of the ₹250 crore ($30M) Indian alt-dairy market – it’s valued 2.5 times higher than plant-based meat – it will be hoping to grow exponentially. Plus, there’s government support: the country’s Science and Engineering Research Board (part of the Ministry of Science and Technology) has announced a funding call centred on making millet-based meat, egg and dairy proteins.

    All this makes its case for its upcoming fundraiser stronger. Having raised $2M in seed funding earlier this year, Nourish You aims to secure ₹60 crores ($7.2M) in its Series A round, which is expected to close by mid-2024.

    Next year will also see One Good hoping to expand its presence in more stores and widen the reach of its cost-competitive fresh milk. Additionally, apart from household consumers, it wants to be available to more institutions. “The funds will be used to expand our distribution for sure,” says Datt. “Through One Good’s warehouses, we’re currently already present in all five major cities in India, but our footprint in these locations needs to increase. We’ll want to invest more in offline presence and customer awareness.”

    After capping off a big 2023, it seems Nourish You is embarking on One more Good year.

    The post Inside India’s Largest Plant-Based Dairy M&A: Why Nourish You Acquired One Good appeared first on Green Queen.

    This post was originally published on Green Queen.

  • meatiply
    7 Mins Read

    Singaporean cultivated meat company Meatiply has closed the first round of its seed funding, securing $3.75M in financing to scale up production of its hybrid products and facilitate its new plant, set to open next year.

    A second close is scheduled for Q1 2024, with the producer developing natural compounds to target the functional foods market.

    Singapore-based cultured meat producer Meatiply has closed an initial seed funding round with $3.75M in investment, which will help it scale up production and facilitate the opening of its new plant next year. It brings its total raised to $4.75M, after a $1M pre-seed round in early 2022.

    The round was co-led by co-led by existing investor Wavemaker Partners and AgFunder, with participation from Seeds Capital, the VC arm of Enterprise Singapore.

    “While the challenge of meeting product launch deadlines persists for many companies, the Meatiply team has demonstrated the ability to achieve meaningful results within shorter timeframes and with considerably less funding,” said Paul Santos, managing partner at Wavemaker Partners. “Their achievements in developing hybrid structured poultry prototypes have particularly impressed us.”

    He added: “We have confidence in the diverse backgrounds and technical skills of Meatiply’s founders, coupled with their unique technology, which positions them on a viable path to commercial success.”

    A new facility in the works

    meatiply funding
    Courtesy: Meatiply

    The new funds will allow Meatiply to ramp up its R&D capabilities and production for more extensive co-development with commercial partners. A new facility will become operational next year, two years ahead of its targeted 2026 launch. Speaking to Green Queen, Meatiply CEO Elwin Tan explained: “We are building a dedicated R&D facility with small-scale production capabilities to generate more cell mass to support safety testing and product development.”

    He did not disclose exact capacity numbers, but offered: “The new facility will allow us to expand the effort on bioprocess development, from the current scale in small, lab-scale suspension cultures, to eventually arrive [at] large bench-top bioreactors.”

    The company was founded in 2021 by Tan, Jason Chua, Benjamin Chua (the three studied stem cell biology at the National University of Singapore), and Teh Bin Tean. In October 2022, Meatiply unveiled three structured meat prototypes – kampong chicken yakitori, chicken katsu bites, and Asia’s first smoked duck breast – in a combination of cell- and plant-based ingredients.

    Tan confirmed that the first products won’t be any of these prototypes. “We aimed to showcase the level of complexity and comprehensiveness that our team can deliver, and aims to deliver these products in the long term,” he said. “Until then, we have strategically devised a product development roadmap that will allow us to rapidly commercialise new product formats, without running into the same challenges that companies before us have faced. The team is hard at work refining these new prototypes and we plan to unveil them next year.”

    Cultivated meat as functional food

    lab grown duck
    Courtesy: Meatiply

    These prototypes – made from multiple cell types including muscle, fat and skin – were structured, rather than minced, which enables them to be used in a broader range of products. Meatiply’s “scientifically grounded” approach allows it to generate natural compounds responsible for the sensory and nutritional quality of meat, and targeting these health benefits means the company can focus its energy on the $280B functional foods market.

    Jason Chua, the chief scientific officer, said: “Besides meat, we are also positioned for opportunities to commercialise in the nutraceutical and wellness market.” Tan added: “Meatiply’s strong upstream capabilities to create complex and functional products… not only justifies the use of animal cells, but also results in significant cost reductions.”

    Speaking to Green Queen, the CEO explained: “Our radical development strategy and selected product formats will allow us to significantly reduce capex and input costs. With this same strategy, we can reasonably target commercialisation faster than any other company has been able to achieve.”

    “We’re highly impressed by what the Meatiply team has achieved in a short amount of time and with relatively limited external funding,” noted John Friedman, AgFunder’s Asia director. “We firmly believe there is a place for cultivated meat technology in our future food system, and are encouraged by Meatiply’s practical approach towards product development and go-to-market strategy.”

    Regulatory filing in 2025, with launch planned the year after

    cultured chicken
    Courtesy: Meatiply

    The Meatiply team attributes its success to its team of experts as well as the thriving food tech ecosystem in Singapore. “We are incredibly fortunate to be based in Singapore, where the numerous research and development grants, coupled with the presence of brilliant and purpose-driven individuals within the scientific and start-up ecosystems, have enabled us to establish a strong second-mover trajectory,” said Bin Tean.

    The company has previously said establishing its base in Singapore was “an easy decision” for multiple reasons. Apart from the innovation support, this included the country’s 30 by 30 food security initiative, which aims to reduce the island state’s reliance on imports by producing 30% of all food consumed by its residents by 2030, as well as its progressive government and regulatory framework. It became the first country in the world to approve the sale of cell-cultured meat in 2020, granting clearance to California-based Eat Just‘s Good Meat.

    Meatiply, which is aiming to submit an application to Singapore’s regulatory body by the end of 2025, says it is a “frontrunner” in product development in this space, with innovations across the cultivated meat value chain, helping it develop functional hybrid meat products. Tan confirmed that the company is aiming to launch in Singapore first, but is “keeping an eye on the regulatory developments in South Korea, Japan, and China for the potential to subsequently enter those markets”.

    “Meatiply believes in maximising the potential of each cell type,” said Jason Chua. “Our focus on the production of complex value-added compounds using cells will allow us to create cultivated meat products with added health benefits. This strategic entry point will give consumers more reasons to embrace cultivated technologies.”

    Tan added: “We are focusing on nutritive compounds that are abundant in animals but are either absent or in lower concentrations in plant products. This will not only mean that the products we co-develop will have a clear nutritional edge over plant-based, but at the same time, we’ll also be the best choice for a source of cultivated cells if a plant-based partner is looking to develop a hybrid product,” he said.

    Can hybrid meat go the distance?

    lab grown meat singapore
    Courtesy: Meatiply

    Hybrid meat is still a nascent category, and investors are divided over its potential. Some, though, argue that it’s the best way for cultivated meat to overcome its current cost and scale challenges. Companies like SciFi Foods – which has raised $40M so far – are examples of initial success. China’s CellX recently announced a move into hybrid proteins with mycelium fermentation and Dutch company Meatable’s first product – anticipated to launch in Singapore next year – is a plant-cultivated pork hybrid.

    “During the development of the prototypes we unveiled last year, we explored a number of plant-based raw materials and built the prototypes from scratch, instead of assimilating our cells with an existing plant-based product,” explained Tan. “In doing so, we developed over 10 prototypes with different combinations of plant protein sources. In other words, our development team has the necessary knowledge and expertise to work with a variety of plant proteins. The eventual types of plant proteins we incorporate into our products will depend on the needs and demands of our co-development partners.”

    A second close of Meatiply’s seed funding round is set to take place in Q1 2024. “Despite a more cautious investment approach this year, investors were excited by our development strategy,” said Tan. “Likewise, we are thrilled that our investors share our vision.”

    It has indeed been a slow year for alt-protein and food tech funding – especially compared to the last few years. Cultivated meat has seen investment fall off a cliff – according to alt-protein think tank the Good Food Institute, the sector reeled in nearly $900M in funding in 2022 (versus $1.2B for plant-based and $842M for fermented proteins). But this year, the first half of 2023 saw only $99M of financing go to cultivated meat (compared to $124M for plant-based and $273M for fermentation).

    But there have been a few success stories. Meatable raised $35M, while US producer BlueNalu brought in $33.5M. Israel’s Wanda Fish closed $7M in seed funding, while CellX and Jimi Biotech (both Chinese) reeled in $6.5M and $3M, respectively. And just this week, Chicago-based Clever Carnivore completed a $7M oversubscribed seed round. You can add Meatiply to this list.

    The post Meatiply Rakes in $3.75M in Initial Seed Funding for Expansion and New Facility in 2024 appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 10 Mins Read

    At a major APAC food tech conference in Singapore last month, I spoke to four alt-meat founders from India, China, the Philippines and Australia to find out what Asian consumers want from plant-based meat products.

    Last month, as part of the Singapore International Agri-Food Week (SIAW), the Asia-Pacific Agri-Food Innovation Summit organized by Rethink Events welcomed over 1,000 global leaders to meet and learn about Asia’s agri-food system to “accelerate the transition to a climate-smart food system” as organizer Rethink Events states on the event website.

    As part of the week’s programming, I chaired a discussion about the ‘Healthier Proteins Shaping the Future for Plant-Based Innovation’ on stage. Joining me were four founders and leaders from plant-based meat startups in the APAC region, each representing some of the biggest markets in India, China, the Philippines and Australia, as well as the APAC Science and Technology Director from one of the world’s leading flavour companies.

    Our discussion spanned a range of topics, from how important are clean labels to whether Asian consumers are still actively purchasing these products. We talked about what factors influence decision-making, what new ingredients are being developed in the sector, and what brands can do to build confidence in the nutritional value and overall quality of plant-based products

    Most of all, the question we were trying to answer was: what does the Asian plant-based consumer want? The key takeaway from the discussion is that each Asian market is unique and its consumers have very specific and very different needs.

    The below transcriptions have been edited for clarity and concision.

    Anand Nagarajan, Co-Founder at Shaka Harry on Indian Consumers

    Shaka Harry
    Courtesy: Shaka Harry

    On the Indian plant-based meat consumer: India is not one market. We’ve got 1.4 billion people, so it’s important not to view the Indian market as one ubiquitous market. The relationship to meat is complicated. In terms of who our consumer is, we have a very simple definition: anyone who has an affinity for the taste of meat is the consumer we’re looking for. We are going after the two-thirds of Indians who eat meat. Culturally, a large percentage of the Indian population that still consumes meat would abstain from it for close to 150 days of the year for various reasons. Some people abstain from meat on certain days. Some people will not eat meat at home. Some people only eat meat when they travel. Some people won’t eat meat on festival days. But all these people may want something that’s a familiar taste. This is where we position Shaka Harry.

    On creating products for specific occasions: How do we create salience in a customer’s life, rather than trying to over-intellectualize the conversation? If something needs a lot of education…it won’t scale. We can’t educate a billion people individually. Even if I were to take the 100-200 million high-end consumer market, I can’t sit down and educate every single one of them. Instead, we focus on occasions. How do I win breakfast? How do I win school lunch prep? How do I win at a Saturday family gathering? We’re saying: here’s a very good product, it’s priced well and it is tasty. We’ll give you an occasion for when you need to have this at home. And we find that a far easier method to scale, rather than pursuing micro-markets.

    On whether Indians want healthier products: Do Indian consumers want healthier products? There’s a disconnect between what the consumer tells you they want versus what they’re ready to pay for. When they go into the store, and you give them two products, one being healthier but with a 20-30% price premium, they will choose the value product. That’s what we are seeing. 

    On We have an entire line of clean-label products coming out soon with easy-to-read, natural ingredients. Thanks to consumer insights, we’ve developed a millet range. Millets is something that traditionally Indians have consumed a lot and consumers have very positive connotations about it. But here the point is not to mimic a meat experience. Rather we’re saying: here’s a very good product. We’re going to ‘de-junk’ your regular roti and paratha. We’re taking the gluten out.  We’re adding natural fiber. The initial market response has been fantastic. So de-junking regular meals and giving consumers a superior version of everyday foods is working really well.

    Shaka Harry is a plant protein company based out of India with a range of ready-to-eat products designed for the Indian palate and for Indian cuisines. 

    Astrid Prajogo, Founder and CEO at Haofood on Chinese Consumers

    peanut meat
    Haofood co-founder Astrid Prajogo exhibited the new peanut-based pork dumplings in Berlin | Courtesy: Haofood/LinkedIn

    On the Chinese consumer base: Our consumer base is very interesting. They’re not flexitarian, but they’re gym-goers. So they choose our product because they are looking for specific protein with specific features- that’s one type of consumer that is pretty loyal to us. We also have the forein vegan community. Although not a large group, they have strong purchasing power. They also have a voice, which can be powerful. Finally, we have the local Chinese vegan community as well, they continue to support our products.

    On what Chinese consumers are looking for from meat: We have spent the last couple of years studying how Chinese consumers approach buying meat. Not just plant-based meat, just meat. That’s what we want to understand. And taste is absolutely key, especially umami. China is the land of tasty food, every single part of the country has great-tasting food. So first: taste – they demand great taste. Second is safety. McKinsey published research earlier this year that revealed that for Chinese consumers, health and safety are the most important. Part of safety is for a product not to contain ingredients that consumers deem less safe, like methylcellulose or added gums so our definition of clean-label is free from added artificial ingredients, be it binders or perseveratives. We combine different types of plant proteins and we work with fruit fibres, so we can make a clean-label product where the cost is actually reasonable- we’re down to under $3.5 per kilogram.

    Haofood is a Shanghai-based specialist in Asian plant-based meat designed for Asian applications.

    Stephen Michael, Co-Founder and CEO at WTH Foods on Filipino consumers 

    Courtesy WTH Foods

    The Philippines is a pretty sizable country- we have over 110 million Filipinos, and it’s a very meat heavy culture. As a predominantly Catholic country, we don’t have any dietary restrictions, so I’m jealous of my Thai and Malaysian friends whose vegetarian market exists already. In the Philippines, it’s almost non-existent and that’s what we are up against. Culturally and traditionally, a lot of dishes are meat-based, so putting out a plant-based meat product might not be the best idea. We’re continuously trying to figure out what the Filipino consumer wants. It seems they see something as healthy when it is local with added functional benefits in terms of beauty or physical aspects. So for example, if plant-based meat products are helpful for slimming, or if eating these products can help radiate beauty- that’s a driver. The entry point for the Filipino market is health, more than whether something is plant-based. Sustainability and animal welfare are very, very far down the list in terms of our consumers adopting plant-based meat.

    When Filipinos think about health, they go for descriptive words like ‘organic’ or ‘cholesterol-free’, ‘low sodium’, ‘low fat’, ‘low sugar. Adding to that, Filipino consumers want their food to be more fortified or to have a unique ingredient like a local oil. For example, we’re trying mungbeans as an additive to respond to that demand- it’s a local and natural ingredient. to add a more local and natural ingredient to that. Consumers want to avoid preservatives and flavor enhancers so they do look at the ingredient list and want a cleaner label as well. For more of our plant-based meats, we fortify with local proteins or local ingredients to give them a more local and healthier profile. 

    There’s actually been a bit of pushback with plant-based meats when we offer Filipino favourites like sisig and sausages and holiday hams, where Filipinos will go for the real thing instead of the plant-based version, which has been a difficult scenario. So we’re done pretending to be meat. Achieving something as close to meat as possible will require that long list of ingredients and our customers are looking at labels, and if they don’t understand certain ingredients, they deem it to be less healthy. So we are actually in the midst of a pivot in terms of products. We are decreasing the number of our ingredients for our second generation of products and we don’t try so hard to be the meat product. I believe in the alternative protein industry and I believe there will be increased demand and need for protein, so we’re looking into high-protein snacks in more shelf-stable formats. The Philippines is an archipelago shipping frozen meat across all the islands is a logistical nightmare. So it’s a triple challenge: how do you ship your products across an archipelago, while making them shelf-stable and reducing the number of ingredients so they can be clean-label?

    WTH Foods is a plant-based alternative protein startup based in Manila.

    Chris Coburn, General Manager APAC at v2food on Australian plant-based meat consumers

    Courtesy: v2food

    On why Australia is different from the rest of Asia: I would say Australia is a little bit different from the rest of Asia, where I think we’re still seeing animal protein as being aspirational. Consumers in the rest of the region are looking to purchase animal products now that there’s more wealth available and a growing middle class. In Australia, as in a number of the developed markets, we’re seeing this trend to be a reducetarian, where people who have reached peak meat consumption are probably looking to come back the other way. If you look at animal consumption per capita in Australia, obviously it’s at levels that are close to the UK and US, unlike the rest of Asia.

    On v2foods’ Australian consumer base: I would say v2food’s consumer base is the conscious consumers, those who are looking to reduce their meat intake, so we have a different challenge to the rest of Asia. Probably half of our retail sales are from this younger demographic -the millennials / the single-income-no-kids / the double-income-no-kids / those coming into families over the next 10 years- those conscious consumers looking to reduce meat consumption and consume alternatives.

    On clean labels: I think from a portfolio point of view, we’re looking at the clean-label issue in two different ways and trying to distinguish from those more indulgent occasions where consumers are looking for that great taste and probably a treat and those everyday occasions where people are looking for more healthy options. In the first group of our products, we have burgers and sausages, and we’re competing against animal protein products which are highly processed, and for those, we are really trying to drive taste as the priority for our target consumers. Our biggest fear is that sometimes our competitors’ products are not good, and consumers are having a bad experience. So we really feel like taste is important for the category of products like sausages, burgers, and nuggets. 

    v2food is Australia’s number-one plant-based meat company.

    Ai Mey Chuah, APAC Science & Technology Director at Givaudan Singapore on Asian Consumer Tastes 

    Courtesy: Givaudan

    Ultimately for our customers, the most important thing is taste. If their products don’t taste good, and don’t look appealing, they won’t get a repurchase by the consumers. So in our business, what we do is customize the solutions to meet the needs of their consumers from the regions that they are marketing their products to. 

    I would say that in APAC cost is still a very important factor. So while for our Europe and US business, clean-label and natural solutions are very important, for the APAC region cost is still the determining factor- we help our clients change their label to be more cost-effective, rather than clean-label, as our [clean-label] solutions tend to be more expensive. 

    Some markets like China have well-educated consumers who don’t like artificial ingredients or additives in their products, so when it comes to replacing ingredients like methylcellulose, Asia is slowly gaining traction and we have products in our portfolio like citrus fibre that can act synergistically with certain proteins to actually provide that texture that is meat-like, juicy and succulent. 

    Givaudan is a global leader in fragrance and flavour; the company develops tastes and scents for food companies all over the world.

    The post What Do Asian Consumers Want From Plant-Based Meat? 4 Startup Founders Spill All. appeared first on Green Queen.

    This post was originally published on Green Queen.

  • asia f list
    6 Mins Read

    A new report by marketing activism group Clean Creatives explores how Asia’s fossil fuel industry is failing communities in the region, using greenwashing techniques to shift the blame from its climate impacts. These include loyalty credit cards, lotteries, prize draws, social media campaigns, and PR initiatives.

    Clean Creatives, a global initiative to end the communication, marketing and PR sector’s links with the fossil fuel industry, has published its Asia F-List. It documents the companies that choose to keep working with fossil fuel firms despite the glaring evidence of their impact on ecological destruction.

    In 2021, for instance, fossil fuel companies were responsible for 90% of all carbon emissions globally. The impact of climate change is obviously being felt everywhere, but the Global South is much more adversely affected, with the Global North being responsible for a higher amount of fossil fuel emissions. In Asia, Singapore is heating up two times faster than the rest of the world, cities are facing alarmingly rising sea levels, and pollution contributes to nearly 2.4 million deaths in India and 2.2 million in China each year.

    However, Asia is the fastest-growing region for fossil fuel production and consumption, and its contribution to the planet’s GHG emissions has doubled from 22% in 1990 to 44% in 2019 – faster than the global average.

    The Asia F-List covers Hong Kong, India, Indonesia, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, Thailand and Vietnam. China was excluded due to “the unique corporate ownership structures and state of media transparency” making it difficult to evaluate the role of fossil fuels there.

    It found that British agency WPP has the most contracts with fossil fuel firms than any other holding company (22), followed by New York-headquartered IPG (9). In terms of independent agencies, Indonesia’s Kiroyan Partners has the most contracts at nine.

    Indonesia is also the country with the highest number of fossil fuel contracts, with 15. It’s followed by India (11), Thailand (9), Japan (8), Singapore (6), Philippines (6), Malaysia (5), Korea (4), Vietnam (2) and Hong Kong (2).

    The report divided campaigns by major polluters into two categories: incentives to buy more, and ‘purpose-washing’.

    Credit cards and giveaways to incentivise buying more fuel

    fossil fuel greenwashing
    Courtesy: Shell/Denko/IndianOil

    Oil and gas companies in Asia use various techniques to reward customer loyalty. In India, for example, “almost every major fuel provider has multiple credit card schemes with different banks, vehicle manufacturers and non-banking financial companies”. When customers spend on fuel, they earn reward points that can be used on future fuel and other purchases – and many sign up for these cards based on their existing relationship with banks.

    These cards exist in multiple countries, including Thailand, the Philippines and Japan. In the latter, Cosmo Oil’s Eco Card claims to “convert brand loyalty to environmental action” by donating 0.1% of your fuel or car wash bill, plus ¥500 ($3.64), every year to an environmental conservation fund. “Promoting these cards as a sustainable solution could just be more greenwashing,” the report states.

    In addition, some companies use prize campaigns and TV events to incentivise loyalty, “an easy PR tactic for oil and gas companies to improve their reputation and distract from other issues”. In Thailand, for example, Shell organised a 130th Anniversary Mega Lucky Draw through which consumers could win a Porsche car, BMW motorbikes, gold bars, gold necklaces and fuel gift cards – provided they make a purchase at a Shell station.

    In Myanmar, to celebrate its 10th anniversary, Denzo’s Lucky Draw programme hosted a giveaway of BMW and Nissan cards, which was broadcast as a celebrity-hosted live TV event with an awards ceremony. To enter the competition, customers needed to spend money on fuel, with one entry for every 10,000 Kyat ($5) spent.

    And in the Philippines, Caltex (the APAC brand name for Chevron) organised a Liter Lottery campaign, offering people a free tank of gas if the last digit of the metre matched the last digit of their car’s license plate, leading to a 233% increase in full tank purchases and 198% sales rise. Another fuel company, Seaoil, launched a nationwide campaign – now in its sixth year – where one could win a free lifetime supply of gas.

    Purpose-washing customers to distract from fossil fuels’ climate damage

    Fossil fuel companies use marketing and PR campaigns to lead people into believing they’re doing good for the planet and society, which encourages customers to feel personally responsible for the climate crisis and take individual action to clean up the sector’s mess.

    In South Korea, GS Caltex and ad agency Ideot created an English-language workbook to promote consumer-focused solutions in line with the company’s ‘green supply chain’. They replaced normal text with case studies to show how people can help the environment, distributing the workbook in bookstores and study cafés.

    India’s Adani Group released a #ICan campaign in 2021 to urge people to lower their climate impact by asking questions like “Can you lower your carbon footprint?” and “Can you be a partner in fighting global warming?”, deflecting from answering those questions itself. “This type of greenwashing is so insidious and deceptive that it’s even won Adani multiple awards,” states the report.

    In Japan, ENEOS launched a broadcast radio show called For Our Earth: One By One to spread awareness about decarbonisation and recycling. Tapping actress Akane Hotta as the host, it sees celebrities learn how we can meet the UN Sustainable Development Goals. Clean Creatives writes: “This seems to be an example of virtue signalling — indicating ENEOS’ values without considering whether the company is behaving in service of them.”

    Indonesia’s Pertamina, meanwhile, runs an Eco RunFest every year, claiming that ticket purchases go towards an initiative helping rural areas use clean energy and improve welfare. But to enter, people need to make a fuel purchase. The company claims that by buying “higher-quality and environmentally friendly fuel”, people can use reward points to get a voucher code and register for the event.

    “Their claim that fossil fuels are environmentally friendly is greenwash, but the requirement for people to purchase fuel before participating in an event billed to be “Healthy for Earth” is misleading marketing at its finest,” the report says.

    Moreover, some companies organise purpose-washing field trips to show they’re going to local villages and giving back to the less fortunate. In 2018, Shell, Chevron and the international NGO Pact in Myanmar set up the Ahlin Yaung campaign to fund renewable energy and solar projects in 70 villages without electricity, despite Shell being expected to spend $1.2B in offshore exploration and making a profit of $20.7M before tax in 2021 (which is when it ceased operations in the country).

    Similarly, PTT and marketing agency CJ Worx planted mangroves in three Thai provinces to restore ecosystems damaged by climate change, “which is ironic since fossil fuel projects would have contributed to that situation”.

    Greenwashing the TikTok generation

    Fossil fuel corporations are also using social media to go viral among younger populations. In March last year, Caltex and ad firm VMLY&R announced the #CaltexUnstoppableStar rap challenge, featuring rappers from multiple Asian countries. It released a rap song and encouraged people to sing along and create their own videos using AR filters to win prizes like Caltex’s Starcash reward points, a fuel system cleaner and an iPad. Caltex says the campaign received 650 million views within the first 10 days.

    In the Philippines, Flying V released two social media challenges. The first, Mr. and Mrs. Flying V, was a TikTok dance challenge inviting people to share videos of them dancing at the gas station, while the Lipad Jump Shot photo challenge asked consumers to share images of them jumping next to a station. But to participate, they had to make a fuel purchase of over PHP 100 ($1.79), with one entry per purchase, encouraging people to spend more to up their chance of winning a PHP 10,000 ($179) cash prize.

    The report makes for grim reading, but despite that, its authors believe change is imminent. It cites two agencies that have signed its Clean Creatives pledge, Vero and On Purpose, which joined forces to build a sustainability-focused business pipeline between India and Southeast Asia.

    The authors conclude: “We believe we’re at the beginning of a significant cultural shift in the industry and world. People and companies across Asia are advocating for better sustainability regulations, disclosures and education and new alliances are making sustainability a requirement in the marketing and communications industry.”

    The post The Asia F-List: How Fossil Fuel Companies are Gaslighting Asians with Greenwashing Campaigns appeared first on Green Queen.

    This post was originally published on Green Queen.

  • gfi state of the industry
    7 Mins Read

    The Good Food Institute (GFI) APAC’s first State of the Industry report highlights the funding rollercoaster that is alt-protein, Singapore’s reputation as an innovation launchpad, barriers to the adoption of plant-based meat, and the receptiveness to blended meat products. Plus, a separate report by GFI showcases the potential of sidestream valorisation.

    GFI APAC launched its first State of the Industry report last week, showcasing alt-protein’s tremendous potential and heightened challenges in Asia-Pacific. The think tank explores the investment gap in the sector, describes the importance of scaling up and presents a consumer survey showcasing interesting results and opportunities for alt-protein producers, including those working with blended meat.

    Here are the key takeaways:

    APAC private alt-protein investment reached a high, then fell off a cliff

    gfi state of the industry report
    Courtesy: GFI APAC

    2022 was a record year for alt-protein financing in the region. Public funding increased by 207% from 2021, from $31M to $94M. This sum was actually 37% higher than the all-time total up to 2021 ($68M). The current total ($162M) accounts for 16% of all alt-protein investments globally.

    Similarly, at $551M, private financing was up by 45% year-on-year, surpassing $1B in all-time funding. But the sector was also affected by the global downturn in VC funding, which reached a 13-quarter low, with the first half of 2023 only witnessing $47M in investment.

    After surpassing Australia/New Zealand in funding last year, Singapore has now given way to the Antipodean nations when it comes to investments in the first half of 2023. Australia and New Zealand garnered $20M in funding, followed by South Korea ($13M), mainland China ($8M) and then Singapore ($3M).

    APAC’s business ecosystem is growing rapidly

    alt protein apac
    Courtesy: GFI APAC

    There are now at least 206 startups working with alternative proteins in APAC, with 20 launching just last year. Interestingly, most of these new startups from 2022 are focused on B2B rather than B2C, which is an inversion from earlier years.

    Of the 206, 130 companies belong to the plant-based pillar, 46 in the cultivated meat space, and 30 in fermentation. Australia (45%) leads the region in terms of precision fermentation startups – like Eden Brew, Cauldron and All G Foods – followed by Thailand (27%). Singapore, meanwhile, is home to the highest number of biomass fermentation (39%), cultivated (33%) and plant-based (21%) startups in APAC.

    Singapore is a testbed for R&D exports

    gfi apac
    Courtesy: GFI APAC

    Despite the decline in private funding, Singapore remains a “global testbed” for the region, helping producers incubate, innovate, partner, and export their alt-protein offerings internationally. At least 25 non-local companies have a presence in the island state for R&D and business development, while it’s home to almost a quarter (24%) of all alt-protein startups in APAC.

    Shared R&D facilities and progressive regulatory frameworks are enabling companies to scale up their products and conduct market tests. The country was the first in the world to approve the sale of cultivated meat, and these feats are why its trade minister Alvin Tan dubbed it “the best place in the world for food innovation”.

    Alt-protein needs $10B of investment – per year

    alt protein investment apac
    Courtesy: GFI APAC

    Despite the record public funding numbers, alt-protein’s share of funding is minuscule when looking at it more closely. GFI APAC cited data from the Climate Policy Initiative from 2022, which revealed that only about 3% of all climate finance goes to agrifood systems (that has minutely risen to 4.3% this year).

    According to GFI APAC, alt-protein only represents 0.5% of that share (with APAC making up 0.1%), despite these foods significantly reducing the impact of food on the environment, which accounts for a third of all emissions. For example, a study earlier this year found that veganism can cut emissions, land use and water pollution by 75% compared to meat-rich diets.

    The report estimates that if funding for alt-protein could capture just 8% of the global meat market by 2030, the reduction in GHG emissions would be equivalent to decarbonising 95% of the aviation sector, adding that “unlocking the full benefits” of alternative proteins will require about $10.1B in public funding annually.

    Overcoming scale-up challenges is key

    gfi state of the industry
    Courtesy: GFI APAC

    The report states that there’s an urgent need to address the alt-proteins scale-up barriers, which is key to achieving mass production and price parity with conventional proteins: “Building factories cheaply and proving demand in early markets will help to make scale-up more affordable, easier to finance, and lower risk.”

    Co-manufacturing organisations can further support efficient scaling-up, and Singapore has established the platform for derisking early scale-ups, with companies like Esco Aster and SGProtein leading the way. And while first-movers are exploring the scaling advantages of other APAC countries for later-stage co-manufacturing, there are significant gaps in the region’s scaling capacity. The report says that considerably more alt-protein tech facilities are needed across scales, especially demonstration, first-of-a-kind, and commercially proven plants.

    Consumers want to try more plant-based meat, but barriers keep them at bay

    plant based meat survey asia
    Courtesy: GFI APAC

    The report also published results of a six-country, 5,971-person survey about plant-based meat, dividing participants into sceptics, rejectors, novices, curious, expanders and enthusiasts based on their responses. Thailand seems to be the most receptive to plant-based meat, while Singapore surprisingly has the highest number of sceptics (unlikely to try) and rejectors (who want to lower their alt-meat intake).

    Like the US and Europe, health is the biggest driver of plant-based meat intake for Asian consumers too, followed by taste and affordability. But when it comes to barriers of consumption, this is flipped, as price takes top priority, followed by nutrition and flavour.

    plant based survey asia
    Courtesy: GFI APAC

    If they were more affordable, nutritious and better-tasting, it would increase the number of APAC consumers who eat meat alternatives from 5% to 63%. And 15% of these respondents say they would fully replace conventional meat with plant-based if their concerns are alleviated – highlighting a massive growth opportunity for brands in this space.

    Flexitarians are also key for these companies. Plant-based sceptics and novices are also the groups that consume meat the lowest, while meat intake is trending up for enthusiasts, who are the current buyers and represent higher-income consumers. This means that the people who eat the most plant-based meat also consume conventional meat more often than the rest.

    Blended meat is of high interest – especially to vegan sceptics

    blended meat
    Courtesy: GFI APAC

    Blended meat products – which combine plant-based ingredients and proteins with animal-derived meat – are on the up right now. A majority of consumers (93%) showed at least some interest in these foods, with over half saying they’re very interested.

    Notably, almost two-thirds of sceptics and rejectors showed some interest in blended meat, with nearly a fifth of the latter very interested. Enthusiasts were the most interested, reflecting their wishes for diverse protein options.

    When presented with an option to choose from tofu/tempeh, beans/legumes, plant-based meat and blended meat, the groups that eat vegan meat alternatives the least – sceptics, rejectors and novices – placed blended meat on top, while the former two put plant-based at the bottom. For the rest, plant-based meat leads the way, but blended meat comes second.

    This reflects the potential of blended meat to flip the perception of consumers apprehensive of plant-based meat, and help them move towards lower meat consumption.

    Sidestream valorisation could advance alt-protein

    sidestream valorisation
    Courtesy: GFI

    In a separate report by GFI’s US division, the think tank analysed eight high-volume crop sidestreams in the US, Canada and Mexico to determine which has the highest potential for plant-based, fermented and cultivated protein ingredients.

    Soy meal (commonly used as animal feed), tomato pomace and canola meal were ranked as the crops most ideal for sidestream valorisation to make protein concentrates for plant-based products. Soy meal also ranked as the top crop to upcycle for protein hydrolysates for fermentation and cultured meat media – developing this sidestream could help tackle the cost and scale-up challenges mentioned above.

    For fermentation-based proteins – specifically lignocellulosic-derived sugars – corn stover was earmarked as the most useful sidestream, followed by soy straw, rice hulls and sugarcane trash. All these crops were measured against criteria like production volume and cost, environmental credentials, and functional attributes.

    “We currently produce significant amounts of waste due to low-value utilisation and disposal of things like agricultural residues, processing side chains and food losses generated throughout the supply chain,” said Lucas Eastham, a senior fermentation scientist at GFI. “The valorisation or the upcycling of agricultural and processing side streams presents an opportunity for us to shape the circular bioeconomy, and this will help us reduce waste and increase food production.”

    TLDR: to reach its full potential in APAC, alt-protein needs significantly higher public and private investment, better taste, nutrition and prices, more facilities to derisk scaling up, and higher sidestream valorisation.

    The post ‘The Centre of Challenges & Solutions’: 7 Alt-Protein Takeaways from GFI APAC’s State of the Industry Report 2023 appeared first on Green Queen.

    This post was originally published on Green Queen.

  • asia pacific agri food innovation summit
    6 Mins Read

    A new report backed by major actors in Asia’s agrifood system including Singapore global investment company Temasek is calling for urgent climate action from industry stakeholders across the region to invest in tech and back existing solutions to help smallholder farms – doing so could reduce emissions by 12% by 2030.

    The report, the third edition of the Asia Food Challenge Report titled Decarbonising the Agri-Food Value Chain in Asia and jointly published by strategic consultancy PwC, Dutch agrifood bank Rabobank, Singapore investment fund Temasek and carbon data firm Terrascope, got top billing during Singapore’s International Agri-Food Week (SIAW), which took place in the city-state last week. A media briefing was held at Rethink Event’s Asia-Pacific Agri-Food Innovation Summit and the report’s findings were cited by Singapore Deputy Prime Minister Heng Swee Keat in a speech during a gala commemorating the week’s events.

    Agri-food systems: the lowest-hanging climate fruit

    Agrifood systems account for a third of all global greenhouse gas emissions, second only to the energy sector. In South and Southeast Asia, this figure can rise to 45% and 50%, respectively. Additionally, the continent is responsible for about 42% of all agri-food emissions globally, despite only accounting for 35% of arable land.

    There are multiple reasons for these high emission numbers, including a high number of smallholder farmers who are less efficient than large, mechanised farms, the importance of rice in Asia, and investment into Western-focused tech that may not apply to Asian farms. Approximately 50% of Asia’s emissions come from five areas: rice cultivation, fertiliser use, rearing of ruminant livestock and swine, food loss and waste, and deforestation. Crucially, two-thirds of emissions are released before the produce leaves the farm.

    The report highlights the immense opportunity for decarbonisation in the continent, stressing the importance of improving food security and sustainability. It’s imperative that Asia, the world’s largest continent, makes a positive change to mitigate its climate impact – and the report outlines steps stakeholders at every level of the chain could take to do so. This ranges from embracing cleaner, more efficient technologies and reducing transportation carbon footprints, to fostering eco-friendly farming methods.

    Globally, up to 95% of large agri-food corporate emissions are classed as Scope 3, notoriously the hardest emissions bucket to account for. Scope 3 emissions include indirect emissions from a company’s supply chains, all the way from extraction to disposal. The lack of reporting and data around Scope 3 emissions is often held up as a major barrier to decarbonisation progress and the report called for agri-food leaders to invest in better and more accurate emissions mapping and measuring.

    Cutting emissions from food is cheaper than energy or aviation

    Courtesy: The Asia Food Challenge Report 2023

    For the first time, food systems were publicly called out as the most important lever in the fight against climate change, with the report underlining that investment required to reduce emissions by 840 metric tonnes of CO2e (which would mean being on track to achieve net zero goals by 2050) in the aviation industry is 45 times what the same savings would be if the region invested in on-farm equipment. The same reduction in the energy sector would require three times the investment relative to agri-food.

    The report outlines 20 technologies and practices available today to address the challenges faced by the agri-food sector immediately, with the authors claiming that this could help reduce emissions by 12% by 2030, which is equal to the emissions from the entire global aviation industry in 2022.

    “Decarbonising Asia’s agrifood sector is critical to reduce the effects climate change has on our food resilience,” said Anuj Maheswari, Agrifood head at Temasek. “To do so, we need to prioritise the deployment of existing, readily available, and actionable solutions that can be scaled across the agri-food value chain and channel capital to catalyse the technology to accelerate decarbonisation in Asia and globally. This will enable the transition towards a greener and more sustainable agri-food system so every generation prospers.”

    Change can only happen if all stakeholders –governments, large corporations, investors, academic institutions, farmers and consumers – take action, and the required cuts would need $125B of investment in farm-level equipment and machinery on rice and cattle farms, as well as financing of infrastructure and other farm types, according to the report. The earmarked investment is significantly less than what’s needed to have an equivalent impact in reducing emissions from the energy or aviation sectors.

    This sum also has the potential to improve gross margins at the farm level by 16 percentage points. Plus, the opportunity for investors is apparent in the supporting tech, like micro-irrigation for changing rice cultivation practices, on-farm machinery suited to Asian smallholder farms, and digital engagement platforms to provide advice and funding to farmers.

    The technology is there – the financial and social incentives are not

    Courtesy: The Asia Food Challenge Report 2023

    The report’s authors say actionable tech and practices should be prioritised over those at a lower level of technological readiness (which may have an impact in the future). Taking action before 2030 is crucial, as any emissions cuts will have an “outsized impact” in meeting climate targets. They argue that agrifood has received less focus on emissions than areas like the energy sector, and this needs to change if we’re to meet our decarbonisation targets.

    It is largely the financial and social aspects that have a limiting impact on decreasing agrifood emissions – not the technology – something that isn’t true for the energy industry, which requires engineering and technical advancements to do so.

    “There is a huge opportunity to improve Asia’s agricultural output per hectare by investing in technology, sharing best practices and assisting smallholders in adopting technology and best practices,” said Dirk Jan Kennes, Rabobank’s Asia head of RaboResearch Food & Agribusiness. “This not only increases food production per hectare or per animal, but it also contributes to decarbonisation in food production, which is vital for Asia’s road to net zero.”

    He adds: “Helping farmers finance the adoption of technologies to decarbonise food production is critical for successfully reducing the carbon footprint of our food system.” Many of the actions need to be taken at farm level. The prevalence of small farms in Asia means stakeholders need to consider the best way to help them make this transition and cut emissions.

    Large companies need to step up

    However, large corporations are increasingly under scrutiny to act on their scope 3 emissions too, which include indirect emissions across their supply chain. Fewer emissions mean lower costs (for example, using less fertilisation) and/or more revenue (by valorising waste sidestreams, for instance), which adds another incentive for them to act.

    “One of the exciting things about the 20 technologies and practices the report identifies is the added ability to improve the profitability of businesses across the supply chain, with many of them also representing significant investment opportunities,” said Richard Skinner, APAC deals, strategy and operations leader at PwC Singapore.

    “There is further opportunity in the emergence of digital platforms, which are enabling farmers to access new markets and better inputs, and allowing big food organisations to work with the farmers growing the food to tackle their emissions.”

    Terrascope CEO Maya Hari added: “The complex and fragmented nature of food and agriculture value chains makes emissions measurement, decarbonisation and [the] green innovation of this sector particularly challenging. Integrating the quantum and urgency of change with technologies such as machine learning and AI brings precision and speed to creating reliable emissions baselines and reduction forecasts. This enables companies to plan impactful decarbonisation initiatives by identifying critical areas in their value chain that result in the highest emission reduction.”

    Read the full Asia Food Challenge Report here.

    The post Asia Decarbonisation: Invest $125B to Reduce Region’s Agri-Food Emissions by 12% by 2030, Says Temasek-Backed Report appeared first on Green Queen.

    This post was originally published on Green Queen.

  • singapore food tech
    8 Mins Read

    Singapore is host to Rethink’s Asia-Pacific Agri-Food Innovation Summit this week, where it’s bolstering its role as a leader in the APAC food tech ecosystem. Off the back of a newly announced food safety bill that will advance novel food regulations, a host of new announcements are taking the city state’s food tech sector to new heights.

    In his keynote speech to a crowd of investors, big food corporates and future food startups at the Asia-Pacific Agri-Food Innovation Summit (October 31 to November 2) this week, Singapore Trade and Industry Minister Alvin Tan outlined the country’s reputation as a hotbed for food tech and progressive regulation. One line summed it all up: “Come to the best place in the world for food innovation.”

    And so many are. During the conference, the nation-state cemented its position as the regional hub of food system innovation with a wave of announcements including rebrands, new facilities and offices, as well as collaborations across sectors like precision fermentation and other novel proteins. Here’s what’s going on:

    Belgian precision fermentation company Paleo announces Singapore office

    paleo myoglobin
    Courtesy: Paleo

    Belgium precision fermentation startup Paleo has opened an office in Singapore to serve as a base for future operations in the APAC region. “We aim to also market our animal-free proteins in the Asia-Pacific in the near future,” says CEO Hermes Sanctorum.

    The company makes animal-free myoglobin, the protein responsible for the colour and iron content of meat and fish. Paleo calls Singapore a “global hotspot for the meat and fish of the future”, with Sanctorum explaining: “If we wanted to expand anywhere as a growing food tech startup, it had to be here first. Our promising, cutting-edge technology can simply not be lacking over here.”

    The startup’s precision-fermented yeast myoglobin is ready for use in plant-based meat and fish applications, and it hopes the Singapore expansion will help drive growth in the medium and long term. “Especially the wider APAC region is of great interest for us, as it proves that the demand for plant-based and non-conventional meat products is on the rise,” says Sanctorum.

    He adds: “And, albeit small, also Singapore is investing in sustainable and future-oriented ways of food production. I am glad to see that specifically precision fermentation is being acknowledged both by investors as well as by governmental action plans.” Last year, for example, Californian precision fermentation giant Perfect Day launched Very Dairy in Singapore supermarkets, marking the first animal-free milk to be released in Asia.

    Australia’s Nourish Ingredients picks Singapore as APAC hub

    nourish ingredients
    Courtesy: Nourish Ingredients

    Paleo isn’t the only precision fermentation company setting up in Singapore. Australia’s Nourish Ingredients – just off the back of showcasing its breakthrough plant fat at SXSW Sydney – announced an expansion to the island nation to scale up its fat production during the Rethink Summit.

    It has partnered with ScaleUp Bio, a joint venture between ADM and Temasek-owned Nurasa, which is Singapore’s first end-to-end contract development and manufacturing organisation service helping food tech companies process optimisation and scale up. The collaboration will support 10,000-litre batches of fermentation capacity and 100 litres of thermal processing to successfully scale the production of Nourish’s animal-free fats.

    The Australian company says its fats – which include Tastilux – provide “the authentic taste, smell and cooking experience” of conventional meat, without the “cost or chemicals”. It adds that its precision fermentation process is designed to be scalable and affordable due to the relatively low volumes required, which enables it to work with large food producers.

    Through its Singapore outpost and research collaborations with the Agency for Science, Technology, and Research (A*STAR), Nourish will support the government’s 30 by 30 initiative, which aims to reduce import reliance by producing 30% of all food consumed in the island nation by 2030.

    “Singapore’s highly enabling ecosystem – from regulatory and legal support to production capabilities – and commitment to innovation and sustainability makes it an ideal hub for showcasing our groundbreaking natural fats to investors and customers in the Asia Pacific region,” said Nourish founder-director and CTO Anna El Tahchy. “We know that if we can improve the taste of alternative proteins, Nourish Ingredients can spur the category’s mainstream consumer adoption for greater food security in Singapore.

    Food tech co-man ScaleUp Bio signs multiple LOIs, announces two facilities

    scaleup bio
    Courtesy: ScaleUp Bio

    While Nourish is ScaleUp Bio’s first major customer, it will be far from the only one in the near future. It has signed letters of intent with New York-based C16 Biosciences (which makes a fermented palm oil alternative), Malaysian alt-meat brand Ultimeat, and fellow Singaporean food tech startup Allium Bio, which co-cultures algae and mycelium to turn into functional ingredients like protein isolates.

    “We are truly excited to announce our first group of customer partners who are joining us in building the future of food through microbial precision fermentation,” said ScaleUp Bio CEO Francisco Codoñer. “These companies recognise the significant growth opportunities for novel foods across Asia and understand the truly unique advantages ScaleUp Bio offers, enabling them to achieve their strategic business objectives and together, empowering the next food revolution.”

    In addition, the company announced that it is in the final pre-operational phase of opening Singapore’s first dedicated food-grade submerged microbial and precision fermentation facilities. The two plants will support the startup’s growth vision with R&D and pilot-stage manufacturing.

    The Fermentation Joint Lab is an R&D hub jointly developed and operated by ScaleUp Bio and A*STAR’s Singapore Institute of Food and Biotechnology Innovation, located in Nurasa’s Food Tech Innovation Centre. The second facility – a pilot plant – is fully owned by ScaleUp Bip and will serve as its new headquarters situated in the high-tech manufacturing district of Tuas in the west, with full operations expected to begin in early 2024.

    Singapore agrifood fund rebrands to Clay Capital and closes second $145M fund

    clay capial
    Courtesy: Cook-e

    Singaporean agrifood investor VisVires New Protein has rebranded as Clay Capital and announced the close of its second fund, which is worth $145M. “The idea behind our former name was a novel insight at that time and held broader meaning than the category-specific connotations it holds today,” the firm told AFN. It chose ‘Clay Capital’ as “clay soil is known to be fertile; a rich canvas upon which to grow healthy food”. “Healthy, fertile soil is the foundation of a healthy food system; we invest from the soil up.”

    The new fund will see the VC firm invest in up to 15 companies across Asia, Israel and Europe, which are “applying technology to remedy fundamental problems in the food system”. Initial checks will range between $3M and $8M, with added cash kept for return investments.

    Launched in 2014, Clay Capital is backed by government-linked funds, intergovernmental bodies, banks, insurers, and prominent agrifood families. It has made initial investments in biostimulant producer Toopi, kitchen robot startup Cook-e (both French), and Israeli bioherbicide company WeedOUT.

    “As part of the larger climate tech market, food remains a major source of emissions and natural capital destruction,” said Clay Capital co-founder and partner Matthieu Vermersch. “What’s changed in the sector over the last nine years is that tailwinds have increased, the maturity of the technology ripened and, of late, a focus on business fundamentals returned.”

    Industry think tank GFI APAC launches comms initiative to tackle alt-protein misinformation

    Alt-protein think tank the Good Food Institute (GFI) APAC launched the Communication Leadership in Future Foods (CLIFF) initiative at Rethink’s summit, via a workshop hosted by Andrew D Powell and Paul Teng from the Agri-Biotech Knowledge Centre Ltd, GFI APAC managing director Mirte Gosker, and Mengxue Ou from the Nanyang Technological University.

    With misinformation about alt-protein on the rise, consumer adoption can be hindered and delayed without effective messaging. To safeguard the industry from these challenges, CLIFF will provide training and implementation strategies on risk communication tools and techniques for the future food sector. The initiative will be a resource for the entire sector, but especially for early-stage companies with limited resources.

    “Risk communication is neither PR nor corporate communication,” explained GFI APAC in a LinkedIn post. “It is a science-based approach for communicating effectively in high-concern, low-trust, sensitive, or controversial situations. Risk communication strategies are used to enhance knowledge, build trust and credibility, encourage dialogue, and influence attitudes, decisions, and behaviours.

    “It is important to understand that consumers are being asked to change their behaviours, and perhaps even their food cultures. Change brings concerns and risk perceptions. These must be addressed through clear and understandable information. Risk communication is a vital tool in delivering these messages.”

    Multi-step training programme for Singapore fresh grads aiming to join plant meat industry unveiled

    The Summit also saw GFI reveal details about a multi-step training programme for fresh graduates and mid-careerists to address plant-based meat industry talent gaps. It will prepare people for three specific job roles within Singapore’s vegan sector: protein texturisation specialist, plant-based meat product specialist, and extrusion specialist. The aim is to eliminate a major industry bottleneck and ensure the required R&D and manufacturing facilities are fully staffed by highly skilled local employees.

    “Singapore has long been a leader in innovation of all kinds, from information technology to biologics to now leading the world in building a healthier, safer food system.” These were the words of Josh Tetrick, CEO of GOOD Meat parent Eat Just, back in 2020 when it won the world’s first regulatory approval for cultured meat in Singapore.

    Three years on, this remark seems just as accurate. These new developments at the Asia-Pacific Agri-Food Innovation Summit in Singapore outline just how potent the country’s food tech sector is. With the new food security bill, its regulatory advancements with cultivated proteins and precision fermentation, and government support via funding and legislation, Tan’s words couldn’t be truer: it really feels like the “best place” for food innovation.

    The post Singapore Trade Minister on Food Tech Ecosystem: ‘Come to the Best Place in the World for Food Innovation’ appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultivated seafood
    4 Mins Read

    Singapore is working on a Food Safety and Security Bill that would offer greater clarity on regulatory frameworks for novel foods like cultivated meat and help prevent foodborne illnesses like the ones suffered from raw seafood, which offers multiple opportunities for cultured meat producers.

    At Rethink’s Asia-Pacific Agri-Food Innovation Summit which starts today in Singapore, the nation state’s trade and industry minister Alvin Tam gave a keynote speech to smart protein startups that summed up the city state’s food tech pedigree: “Come to the best place in the world for food innovation.”

    Singapore is host to a number of alt-protein startups, and it’s no surprise, given that it was the first (and, for three years, the only) country to approve the sale of cultivated meat when it granted regulatory clearance to Eat Just’s GOOD Meat and its cell-cultured chicken in 2020. The move cemented the island nation’s reputation as a hotbed of food tech innovation with a highly supportive government.

    And a year later, there was another world first with Singapore’s granting of a food processing license to Esco Aster, a contract development and manufacturing organisation, for the production of cultured meat.

    “Singapore has long been a leader in innovation of all kinds, from information technology to biologics to now leading the world in building a healthier, safer food system,” Eat Just CEO Josh Tetrick said at the time. “I’m sure that our regulatory approval for cultured meat will be the first of many in Singapore and in countries around the globe.”

    Greater clarity on cultured meat regulation

    eat just
    Courtesy: Eat Just

    Providing further clarity on regulatory frameworks for other companies is part of Singapore’s proposed Food Safety and Security Bill. It will combine food-related provisions from across eight existing Acts – like the Wholesome Meat and Fish Act and the Sale of Food Act – into a single Act.

    According to the Straits Times, the bill was first mentioned in 2021, with the then sustainability and environment minister Desmond Tan saying it would be tabled later that year. Now, while there is progress on its status, Tan’s successor Grace Fu added that she doesn’t know when the bill would be tabled.

    Speaking at the relocation of the Singapore Food Agency’s National Centre for Food Science (which introduced the regulatory framework for risk assessments of novel food), Fu said: “Innovations in food science are introducing novel foods, offering new opportunities to feed the world. Ensuring that such novel food is safe is critical to protect public health.”

    She added: “The Bill will provide greater legal clarity on the regulatory framework for new food innovations, such as novel food and gene-edited crops. We will also – in consultation with the industry – look into enhancing the requirements on food safety systems and processes.”

    Fu explained that the SFA is already in talks with industry stakeholders to discuss “how we can all work together to collectively ensure a resilient supply of safe food for Singapore”. “I look forward to hearing from and co-creating with our industry and community partners, to shape our new food legislation,” she said.

    Food safety and the cultivated opportunity

    singapore cultivated meat
    Courtesy: Shiok Meats

    The new bill will look to boost the country’s food security too. One way it plans to do so is by bringing over existing powers for the Rice Stockpiles Scheme, which says rice importers must keep a stockpile of the grain in government-designated warehouses to ensure an adequate supply. It goes hand-in-hand with Singapore’s 30 by 30 initiative, which aims to improve food security by producing 30% of all food consumed in the nation by 2030, thus limiting its reliance on imports.

    The new National Centre for Food Science premises combines the SFA’s two food safety and science labs, as well as “streamlines operations, improves accessibility for inspectors to submit samples for testing and provides greater accessibility for external collaborations and industry partnerships”, the regulator said.

    One of the key goals of the centre – which will serve as a WHO Collaborating Centre for Food Contamination Monitoring – is to prevent and contain the spread of foodborne illnesses. Fu cited a recent food poisoning outbreak, where NCFS used whole genome sequencing to reveal how the same bacteria detected in the sick was also found in raw seafood.

    Moreover, the centre’s radioactivity department has been doubling down on its testing of seafood imported from Japan to look for traces of radioactive contamination, as Japan has begun releasing wastewater from the now-shut Fukushima Daiichi nuclear plant.

    These foodborne illnesses combined with Singapore’s regulatory framework can be a great opportunity for cultivated meat and seafood companies to capitalise. Some of the leaders in this space include Shiok Meats, Umami Bioworks and Meatiply. Meanwhile, Dutch cultured pork producer Meatable is eyeing regulatory clearance and a 2024 launch in Singapore.

    The post New Singapore Food Safety Bill To Offer More Clarity for Novel Foods Like Cultivated Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • food scarcity asia
    3 Mins Read

    Food system risks are increasing in most Asia-Pacific countries despite higher production and better access to food, with market instability and slow climate improvements leaving many countries vulnerable to human health and nutrition insecurity, according to a new global index.

    The UN’s Economic and Social Commission for Asia and the Pacific and the WFP Regional Bureau for Asia and the Pacific have created the Insights on Food System Risks (INFER) Framework, which is a data-driven approach to measuring multidimensional risks to food systems.

    INFER uses 95 risk indicators to produce food system risk scores and profiles, which ESCAP says meets “an urgent need to understand how multidimensional threats manifest into food system risks”. The system utilises an up-to-date understanding of food systems with well-established concepts of risk based on three dimensions. These entail hazard and exposure, vulnerability, and a lack of adaptive capacity.

    How INFER assesses risks

    infer index
    Courtesy: ESCAP

    Here’s how it works: the index can tell what food systems are at risk, enabling the monitoring of these systems across human health and nutrition, planetary health and sustainability, and shared prosperity, aligning with the UN’s Sustainable Development Goals.

    It can do so by providing insights into trends, characteristics and drivers of food system risks – including availability, access, utilisation, stability, agency and sustainability. This analysis makes INFER a useful tool for policymakers, development partners, researchers or stakeholders working in food systems transformation and food security.

    Examples of policy support enabled by the tool include strategies for resilience building, in response to nations’ risk profiles, strengthening food system transformation pathways, food system monitoring (including identifying slow onset risks), and improving risk communication and transparency to support policy coherence and cross-sector collaboration.

    escap
    Courtesy: ESCAP

    Food risks are on the rise in APAC

    The results from the index have been applied to 49 APAC countries, incorporating the 95 publicly available indicators. INFER has found that most countries in the region have experienced a rise in food system risks in the last five years, with the number particularly high in Afghanistan, Iran and Pakistan. Others like Australia, New Zealand and South Korea – which are relatively low-risk compared to the region’s average – are still seeing increases in food risks compared to five years ago.

    Meanwhile, India is the Asian country with the highest decrease in food system risks in this period, but it still has a high percentage of risk attached to it. Across APAC, the vulnerability of these systems has continued to grow since the 2007-08 food energy price crisis.

    food risks
    Courtesy: ESCAP

    While there has been progress in the region’s adaptive capacity and reduced exposure to hazards, the advent of Covid-19 reversed that trend, which ESCAP says increasingly painted “the picture of a perfect storm’ where risks increase across all three risk dimensions”.

    Food security dimensions like food availability and health and safe utilisation have seen improvements, but there has been a considerable increase in stability-related risks, and a slow, only marginal improvement in terms of sustainability. This exacerbates the importance of risks beyond just producing enough food, as well as the crucial aspect of reducing risks of climate-change-related events, alongside vulnerabilities among the households and individuals most likely to be impacted by these.

    The post APAC Countries Suffer from Increasing Food System Risks, According to a New Index appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultivated meat regulatory approval
    5 Mins Read

    Launching this week, a new platform of industry stakeholders across nine Asia-Pacific countries is looking to facilitate collaboration to advance the regulatory approval of cultivated meat in the region.

    Established by the APAC Society for Cellular Agriculture and the Good Food Institute APAC, the APAC Regulatory Coordination Forum is described as a platform for cross-border dialogue between cell-cultured food producers, industry associations and think tanks, and government agencies and regulators in multiple jurisdictions.

    Launching at Singapore International Agri-Food Week (October 31 to November 2), the forum aims to help develop nations’ regulatory frameworks via increased data and knowledge sharing between countries, streamlined review processes for companies hoping to enter multiple markets at once, and reduced trade barriers.

    A group of 11 stakeholders from nine countries – including APAC-SCA and GFI APAC – have signed a memorandum of understanding to mark the platform’s formation. These include GFI’s India and Israel chapters, Cellular Agriculture Australia, Japan Association for Cellular Agriculture, Cell AgriTech (Malaysia), University of Brawijaya (Indonesia), Future Ready Food Safety Hub (Singapore), Society for Food Sustainatech (South Korea), and law firm Dentons’ China branch.

    cultivated meat companies asia
    Courtesy: The Good Food Institute

    More companies and organisations may be added as signatories in the future (on an invitation-only basis), pending approval from GFI APAC and APAC-SCA. At least 37 companies are known to be working with cultivated meat and seafood in Asia, according to GFI. Mirte Gosker, managing director at GFI APAC, says global distribution must expand beyond early adopters for cultured meat to reach its full potential. Currently, only two countries allow the sale of cultivated meat in the world. Singapore was the first to do so in 2020, followed by the US earlier this year.

    “By bringing together industry leaders and regulatory officials from countries across Asia Pacific, we are working to reduce duplication of efforts, streamline international approval processes for novel food producers, and create a clear pathway to market for innovative new products,” said Gosker.

    Collaboration on regulatory criteria and ‘fast lanes’

    “Member entities will be invited to participate in regularly scheduled discussion sessions about the latest developments in regulatory processes, as well as unresolved questions in need of further consideration. They will also have access to private discussion platforms where best practices, advice, and confidential insights can be shared among regional stakeholders,” Gosker adds.

    “Through this increased knowledge-sharing and cross-border coordination, we aim to develop clear and effective pathways to commercialisation of cultivated foods, reduce time to market for producers, and create a level playing field when it comes to imports and exports.”

    good meat
    Courtesy: Eat Just

    APAC Regulatory Coordination Forum lays out six key goals in its MoU. The first involves facilitating the coordination of regulatory efforts across APAC to build an effective regulatory environment for cultivated proteins, as well as minimise hurdles and bottlenecks.

    The platform is also seeking to set up a mechanism for continuous, systematic cross-country dialogue between stakeholders. “Our aim is to transparently share information, collaborate on inputs such as data or safety assessments, and provide open discussions and viewpoints between partners across the region,” the MoU states.

    Another goal is mutual recognition of coordinated regulatory frameworks in the region, such as aligning on criteria for safety testing, labelling and inspections. This would help reduce the time and resources needed for approval, and minimise trade barriers and costs for consumers. “These efforts could potentially culminate in the development of trust between authorities to create ‘fast lanes’ for approval of companies already authorised for sale in another regional country.”

    Ensuring religious standards and defining novel approaches

    The APAC Regulatory Coordination Forum wants to ensure cultured meat and seafood adhere to religious rulings and standards (like halal and kosher), where it noted that coordinated efforts are required to build consensus around the topic. Last month, three Shariah scholars told alt-protein leader Eat Just – the parent company of GOOD Meat, the producer that earned regulatory approval in Singapore – that cultured meat can be considered halal if it meets certain criteria.

    The group also aims to standardise regulatory approaches on new approaches yet to be looked into, such as novel cell cultivation technologies and the definition of hybrid and blended meat. Finally, it plans to coordinate information to all participants transparently, bringing each member up to date with current developments and trends in the sector.

    “The regulatory forum is established to bring forth a platform to facilitate open and transparent discussions regarding regulatory matters in cellular agriculture,” said Peter Yu, programme director at APAC-SCA. “We hope to build a repository of information that can aid in regulatory coordination across the APAC region while providing a pathway for new jurisdictions to quickly get up to speed.”

    apac regulatory coordination forum
    Courtesy: Aleph Farms

    In addition to GOOD Meat, Australia’s Vow Food is another cultivated meat company that has filed for regulatory approval in APAC, applying to the bilateral Food Standards Australia New Zealand for its cell-cultured quail. But it’s unknown if other companies have filed for approval anywhere, as Gosker explains: “Several companies have publicly discussed their submissions for regulatory approval in Singapore (for example, Meatable), but unlike in Australia/New Zealand, this information is not required to be publicly disclosed by the government.”

    She adds: “Japan and South Korea will likely be next in line among APAC countries to develop such frameworks, as both nations are proactively seeking input from industry groups to craft clear and efficient safety review processes. No timeline has been set for when this work will be completed.” Meanwhile, Israel’s Aleph Farms is waiting to hear back from regulators in Switzerland and the UK for its application.

    “The biggest barrier to cultivated meat approvals in emerging markets is the need for regulators to adapt existing regulatory frameworks or develop new standards,” Gosker says. “This will vary country-by-country, based on their existing regulatory regimes, but by sharing best practices and proactively facilitating conversations between industry leaders and regulators, the APAC Regulatory Coordination Forum aims to streamline and accelerate this process in a way that is beneficial for governments and innovators alike.”

    “Ultimately, we envision a clear and effective contingency for the industry as a whole towards commercialisation of cultivated food products across the region,” said Yu. “We encourage the participation of any potential new members vested in these matters, located among any of our APAC member countries.”

    The post Can Industry Collaboration Help Accelerate the Regulatory Approval of Cultivated Meat in APAC? appeared first on Green Queen.

    This post was originally published on Green Queen.

  • south korea cultivated meat
    6 Mins Read

    A new report by the APAC Society for Cellular Agriculture (APAC-SCA) has revealed that an overwhelming majority of South Koreans are willing to try cultivated meat at least once, while price and taste remain key barriers. Regulatory breakthroughs, better labelling and industry collaboration are key to advancing this industry.

    The Good Food Institute recently called South Korea a “global hotbed of alternative protein innovation”. In February, 28 industry stakeholders signed an MoU to advance the country’s cultured meat industry, while a month later, the North Gyeongsang province opened a 2,309 sq m Cellular Agriculture Industry Support Center.

    There are at least nine companies working with cultivated meat in South Korea. These include the likes of CellMEAT, which has created prototypes of cultured Dokdo shrimp and caviar, TissenBioFarm, Simple Planet, CellQua, Space F, and SeaWith. Meanwhile, Korean noodle giant Nongshim invested $7.4M in food tech venture funding, with a focus on cultivated meat, and CJ CheilJedang has partnered with KCell Biosciences to build a cell culture facility in Busan.

    Now, a new 1,110-person survey by APAC-SCA – a 2022-founded coalition working to advance the cultivated meat and seafood industry in the region – has found that consumer attitudes in the country back up the growing number of companies and developments in this sector.

    Consumer attitudes towards cultivated meat in South Korea

    cellmeat
    Courtesy: Cellmeat

    APAC-SCA’s poll revealed that 90% of respondents say they’re willing to try cultivated meat at least once (though only 5% say they’d definitely eat it regularly). On top of that, 39% of Koreans are supportive of cell-based meat being sold at supermarkets and restaurants (with 14- to 29-year-olds leading the way) – only 10% are opposed to its commercialisation.

    Meanwhile, 55% of consumers consider cultured meat to be similar to plant-based alternatives, while 19% would actually prefer cultivated proteins over vegan versions. This is especially true for people aged 20-29. And when it comes to motivators, price tops the list with 65% of South Koreans citing it as a factor, which is closely followed by taste and texture (62%). Health/nutrition (48%) and environmental reasons (47%) are important as well – but animal welfare is a factor for only a third of the respondents.

    Interestingly, while 84% of consumers would favour a plant-based growth culture for cell-based meat, 35% wouldn’t mind seeing fetal bovine serum (FBS) being used to make these products. In fact, for a fifth (21%) of Koreans, FBS would be the most preferred option. This could indicate a lack of understanding about the different mediums on the part of consumers, prompting them to choose FBS over other cultivation mediums in their primary selection,” says Carisa Lim, project manager at APAC-SCA.

    “However, we see that FBS ranks lower in the preferred cultivation medium overall, suggesting that negative perception of FBS still remains among the surveyed South Korean population,” she added. Meanwhile, 62% and 57% would be happy to see a serum based on marine microalgae or yeast, respectively.

    Price is key

    Cellmeat caviar
    CellMEAT’s caviar prototype | Courtesy

    Only 1% of people in the survey say they don’t eat meat or seafood in some form, with two-thirds consuming it between three to five times per week, and 13% doing so daily. Meat remains the largest source of protein for the country, followed by eggs and dairy – and consumption of the former is also set to steadily rise over the next decade. On average, 36% of Koreans spend less than ₩30,000 ($22) weekly on meat products for their entire household, while 31% spend between ₩30,000-50,000 ($22-37).

    But people aren’t willing to pay too much more when it comes to cultivated meat. In fact, only 12% say they’d be happy to pay ₩1,000-3,000 (74c-$2.2) more per 100g of cultured meat, and an even fewer 6% would be willing to pay more than that.

    However, 57% claim they’d eat cell-cultured pork if it’s cheaper than its conventional counterpart (if taking ₩10,000/$7.4 per 100g as its average price), and 25% said the same for beef that costs ₩15,000/$11.1 per 100g. This suggests price parity – and thus scalability – is amongst the biggest obstacles for the cultivated meat industry in South Korea.

    Hybrid products and scaling up production are key factors to achieve price parity – and it is at the forefront on many of the companies’ agenda either today or in the near future,” explains Lim. “We need combined synergies and efforts through investors, contract manufacturers, established stakeholders, startups, and government bodies to facilitate a thriving ecosystem for cultivated meat and seafood in South Korea.”

    Report recommendations

    korean cultivated meat
    Courtesy: TissenBioFarm

    Last year, South Korea’s Ministry of Food and Drug Safety included official guidance for alt-protein in its national plan last year, which included a focus on the safety, manufacturing processes and regulatory approval of cultivated meat. It has also amended the Food Sanitation Act to recognize cultivated food as an ingredient within the legal framework, pledged its support towards bringing these products to market, and prioritised the establishment of regulatory frameworks for these foods.

    Such legislative support is key, as one of APAC-SCA’s report recommendations points out. Clear guidance and a robust regulatory framework will provide much-needed clarity on the safety of these products to consumers, while coordination of regulatory efforts would help make better-informed decisions and support evidence-based policies for the growth and acceptance of cultured meat and seafood. Additionally, tasting guidelines on regulator-approved cultivated meat can help manufacturers test the safety of their products.

    APAC-SCA points out the importance of industry collaboration too, as knowledge-sharing can help support the development of a consistent approach towards cultivated meat production. It adds that setting an industry standard can help reduce risks, establish consistency, and provide a reliable framework of reference for these products across the supply chain.

    “Well-conceived industry standards are important to ensure a level playing field for players along the cultivated meat and seafood supply chain, and can serve as a frame of reference for regulatory bodies,” notes Lim, adding that APAC-SCA is developing the first industry standard for labelling, safety and manufacturing of cultured meat in Singapore. “This will provide a framework of best practices for new and existing players, thereby supporting the growth and acceptance of cultivated foods as a sustainable and safe food source.”

    Finally, unified messaging for consumer awareness and education is paramount to gain their confidence, as are simple and clear product labels to identify cultured meat in South Korea. “At the moment, there is no label to differentiate cultivated food products from its conventional animal counterparts. As more cultivated meat and seafood companies look to commercialise their products, a simple and clear label can help consumers make informed purchasing decisions, and boost their confidence in consuming these products.”

    “With the rapid advancements in cultivated food technology over the past decade, many companies have – or will soon possess – the capacity to go to market,” added Peter Yu, APAC-SCA programme director. “Hence, the ability to demonstrate it can be done safely and efficiently is now a primary consideration for the industry.

    “Considering [that] close to eight in 10 consumers indicate that they consume meat or seafood three or more times a week, there is a great opportunity and incentive for the close collaboration between the government and industry to overcome key regulatory challenges, which will in turn drive growth and commercialisation efforts.”

    The post 90% of Koreans are Willing to Try Cultivated Meat, with Price & Taste Key Targets for Producers appeared first on Green Queen.

    This post was originally published on Green Queen.

  • better bet ventures
    4 Mins Read

    Better Bite Ventures has announced investments in three APAC food tech startups as part of its early-stage First Bite initiative and has opened applications for the next funding round.

    The three startups part of the latest First Bite funding round – which offers early-stage investments of between $50,000 and $150,000 – are Singapore’s Fattastic, Australia’s Pivot Eat, and South Korea’s Everything But.

    “As part of the broader transition to a net-zero economy, we need new, more sustainable ways of making food,” said Better Bite Ventures founding partner Michal Klar. “But these new products must also be tasty – only then will consumers truly buy in.”

    New fats, whole cuts and cultivated pet food

    fattastic
    Courtesy: Fattastic

    Klar added: “The startups we are announcing today are pioneering new solutions to improve the taste and texture of meat and dairy alternatives.” Fattastic, for example, engineers plant-based fats to improve the sensorial and functional attributes of vegan meat and dairy analogues. Its oil structuring tech transforms plant oils into solid states to resemble animal fats. It was founded by Satnam Singh, a former researcher at A*STAR agency in Singapore.

    Pivot Eat, meanwhile, is working on a novel process to enhance the structure and accelerate the scalability of plant-based whole-cut meat. Founder Ann Limley is a food scientist with over two decades of food R&D experience across Singapore, Europe and Australia.

    Finally, South Korea-based Everything But is Asia’s first cultivated meat startup for pet food. One study suggests that if cats and dogs were considered their own nation, they would rank as the world’s fifth-largest meat-consuming entity. To reduce the impact of our furry friends on the environment, the startup – founded by veterinarians and scientists and helmed by CEO Yoonchan Hwang – is developing more sustainable, protein-rich pet food with high taste, texture and nutritional quality.

    Klar reiterated that sustainable food products need to have better taste and textural attributes for greater consumer adoption. “Hence [the] focus on solutions like enhanced plant-based fats replacing animal fat and better structure of whole cuts. With Everything But, it is about [the] important and growing climate impact of pet food.”

    Building upon previous early-stage investments

    eatkinda
    Courtesy: EatKinda

    Better Bite Ventures launched the First Bite initiative last year, with a focus on APAC startups tackling food system challenges with innovative solutions. To qualify for investment, founders need to be working on meat, seafood, dairy or egg replacements using plant-based, fermentation, cultivated or molecular farming technology, be based in the APAC region, and be at the idea or just-begun phase.

    “Bold technology innovation is needed to reduce the climate impact of our current food system in Asia. The response to the First Bite initiative has been encouraging – to date, we’ve invested in seven food tech startups, and are now open for more,” said Better Bite Ventures founding partner Simon Newstead.

    In April, it unveiled four investments in early-stage APAC alt-protein startups. These included Singaporean startups Allium Bio, which co-cultures microalgae and mycelium and turns them into functional ingredients like protein isolates, and Cultivaer, which is working on bioreactor-free tech to slash the costs and speed up the scalability of fermentation-derived protein. The other two startups part of the First Bite funding in April were New Zealand-based cauliflower ice cream brand EatKinda, and Klevermeat, which claims to be India’s first cultivated seafood startup.

    Better Bite Ventures was launched in early 2022 by Klar and Simon Newstead as APAC’s first dedicated climate-centric food tech fund, with $15M in assets under management. It typically invests between $200,000 and $700,000 in pre-seed and seed rounds across the cultivated, precision fermentation and plant-based protein sectors.

    It has already invested in over 20 food tech startups, including Aussie-American precision fermentation dairy maker Change Foods, Indian alt-meat brands Greenest and Liberate Foods, Indonesian plant-based giant Green Rebel, Australian mushroom meat maker Fable Food, Chinese cultivated meat company CellX, and Singapore-headquartered vegan meat producer TiNDLE.

    Now, it’s opened applications for the next round of First BIte investments, earmarking between $50,000 to $100,000 for early-stage founders.

    Disclaimer: Green Queen founder and editor-in-chief Sonalie Figueiras is a Venture Partner at Better Bite Ventures.

    The post First Bite: APAC Startups Developing Plant Fats, Whole Cuts & Cultured Pet Food Backed by Climate-Centric VC Fund appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plantasia
    13 Mins Read

    As she gears up to release her second cookbook, Plantasia, Singapore-born chef and food writer Pamelia Chia tells Green Queen about why she hates the term ‘meat substitute’, why vegetables rule, and the three things you should always have in your pantry.

    Meat was part and parcel of Pamelia Chia’s identity as a child. Growing up in Singapore – where vegetarian cooks are often stigmatised or judged – she knew her way around the nooks and crannies of a fish head or a pig trotter. And it’s something she felt very proud of.

    So it comes as no surprise that she never envisioned writing a vegetarian cookbook. There is some precedent, however. While not vegetarian, her first cookbook, Wet Market to Table, centred around the produce you’d find at Singapore’s fruit and vegetable stalls.

    “In Singapore, if you were to say that you don’t eat meat, people would think that you either have a health condition that prevents you from doing so, or are hyper-religious,” she tells me. “Vegetarian food is its own category in Singapore, and it is mostly characterised by meat analogues fashioned out of wheat gluten rather than being vegetable-forward.”

    best vegetarian cookbooks
    Courtesy: Pamelia Chia

    Falling in love… with vegetables

    Suffice it to say, vegetables weren’t her specialty when it came to cooking as a professional chef. It was only when she got married and moved to Australia – a country renowned for its produce – that she realised the true potential of vegetables. “I was working in Melbourne and was exposed to how thoughtfully crafted many vegetable dishes on the menu were,” she recalls. “They were dynamic, satisfying and very exciting to eat – them being vegetarian or vegan was beside the point.”

    At the time, her diet was very meat-heavy. “Between my husband and I, we would buy kilos of meat and poultry every week,” she says. But that was a while ago – pre-pandemic and pre-bushfires. While she now lives in the Netherlands, the wildfires that ravaged Australia in 2018-20 forced Chia to look closely at the impact of her diet on the environment.

    It was something she was conscious of, but could never pull the plug on. The bushfires were “the wake-up call that I needed”, she says. Now, she’s on a more balanced diet. Some days, she’ll use the thighs of the chicken she’s bought; another day, the carcass will flavour a vegetable-froward soup. And some days, the food she and her husband eat will be entirely vegetarian or even vegan.

    “The idea now,” she outlines, “is to think of meat more as a seasoning to flavour dishes, or as a side dish to be eaten alongside rice and other dishes, rather than being the main thing on the plate.”

    So while not vegetarian, vegetables are Chia’s thing. She stopped cooking in restaurants at the height of Covid-19 in 2020, a year after she published her first book. With the pandemic, she found more time to tend to her aspirations. “I felt a strong desire to document Asian traditions, recipes, and cooking techniques because we are so underrepresented in the English-speaking world.”

    And so she set out to write her new cookbook, Plantasia: A Vegetarian Cookbook Through Asia. When I ask her why the meat-affecting-the-climate argument doesn’t extend to dairy, she says: “I wrote Plantasia with meat lovers in mind.” While the book contains plenty of inspiration for vegans and vegetarians, the mission is “not necessarily to convert anyone” – but instead “demonstrate the pleasures of vegetables” to encourage people to eat more greens.

    “With people who might already find it a tall order to abstain from meat, I find it easier to wean them into loving vegetables by introducing a little egg, cream or butter in some recipes,” she explains. “That said, 95% of the recipes in Plantasia are vegan or vegan-friendly.”

    Courtesy: Pamelia Chia

    Interviewing Asian culinary pioneers

    Accompanying those 88 recipes – which include savoury soy milk with preserved mustard stem, thunder tea kimbap, and sambal goreng with charred coconut – are interviews with 24 chefs from across the world, discussing plant-based eating, Asian food and sustainability. Think Vietnamese chef Andrew Nguyen, Taiwanese chef Cathy Erway (both are James Beard-winning authors), Celestial Peach founder Jenny Lau, and Made in Taiwan founder Ivy Chen – to name a few.

    Chiu wanted to shake up the modern cookbook. What used to be your only source of recipes outside word of mouth or family diaries, are now crowded out by the endless stream of online recipes. “I like to think of the stories interspersed between the recipes as providing readers with the cultural context of some of the dishes, philosophies that underpin the way they cook and appreciate vegetables, as well as personal anecdotes – all of which I feel are extremely important to highlight,” Chiu tells me. Indeed some of the most popular cookbooks of late, such as Joanne Lee Molinaro’s The Korean Vegan Cookbook: Reflections and Recipes from Omma’s Kitchen are full of rich, intimate prose that elevates the recipes.

    I ask her – perhaps cheekily – who were the sources of her favourite conversations. Her answer is what you’d expect (“I learnt so much from all of them”), but she does offer up the subjects she felt most strongly about. “A big highlight for me was understanding how traditional Asian diets evolved as Asians began interacting with people from the West,” she says.

    Citing specific interviews, she continues: “Maori Murota [Japanese chef-author] outlines how the Japanese diet leaned more heavily towards meat and dairy after the Japanese people first came into contact with the Americans, whom they perceived to be of stronger builds and attributed that to their heavy meat and dairy consumption.

    “A similar narrative was told by [Filipino vegan chef] RG Enriquez-Diez about the Filipino diet, which was influenced by the Spanish conquistadors’ zest for meat. There were also stories of how Asians started altering their diets when they left their homelands – Andrea Nguyen details how her family started eating lots of meat because it was abundant and affordable in the US. In the same vein, Zoey Xinyi Gong, who grew up in Shanghai, discovered how she was getting sick from her new American diet, and was forced to revisit her past eating habits in China.”

    plantasia cookbook
    Spanakopita with spiced ghee and fried onions | Courtesy: Pamelia Chia

    Taking inspiration from the best

    “It was fascinating to recognise common threads throughout stories of Asians of seemingly disparate backgrounds, and to realise for myself that the journey of embracing vegetables is in fact one that also speaks of rediscovering my own heritage.”

    Embracing vegetables is the mantra of one of Chiu’s key gastronomic influences, Yotam Ottolenghi, the Isreali-British chef who – and I couldn’t describe it any better – “was pretty much the first chef to completely change the way people thought about vegetables and vegetable cookery”. Ottolenghi’s cookbooks and restaurants all champion vegetables, even in his meat-based dishes and recipes – and a similar aesthetic runs through Plantasia, albeit with a more Southeast Asian slant, of course.

    Chiu’s other culinary inspirations include Alice Waters, founder of California’s legendary farm-to-table eatery Chez Panisse, “for her work championing eating within your locality and emphasising the importance of ‘slow food’”; Dan Barber, co-owner of New York’s Blue Hill and author of The Third Plate, “for showing how sustainable diets are compatible with pleasure, and for demonstrating that the role of a chef or cook could extend beyond the kitchen”; and Malcolm Lee, owner of Singaporean Michelin-starred restaurant Candlenut and Chiu’s former boss, “who showed me that food from Asia could stand proudly next to other celebrated cuisines around the world”.

    Meat ‘substitutes’? It’s complicated

    At several points in Plantasia – whose foundations are centred on flavour, accent, technique and texture, and which is divided into chapters highlighting different cooking methods – Chiu touches upon meat substitutes, like in her conversations with Erway, Korean chef Sunny Lee and Sri Lankan chef Gayan Pieris.

    Chiu has spoken about her wish to empower vegetables for themselves – but she does think plant-based meat alternatives have a role to play. “In many parts of Asia, meat analogues such as wheat gluten or konnyaku are a big part of vegetarian cuisines,” she says, recalling what she said about vegetarianism in Singapore being pigeonholed into seitan-led meat analogues.

    pamelia chia
    Split pea tofu salad with chilli crisp | Courtesy: Pamelia Chia

    “That said, I’m not a fan of – and harbour scepticism towards – a lot of highly processed meats on the market right now. For example, some of these faux meat companies are owned by companies that support factory farming – so there seems to be quite a bit of greenwashing involved,” she explains.

    She’s not a fan of calling it a meat substitute or alternative either. “Products such as tofu, tempeh, and young jackfruit are commonly described as ‘meat substitutes’ in the West, but when I was growing up in Singapore, I never understood them as such.” It echoes what Pieris tells her in the book: “Sometimes when there is a protein source, the easiest way for Westerners to wrap their heads around it is to label it a meat substitute.”

    And it’s not that Chiu doesn’t understand why they’re labelled this way, it’s more that she honours vegetables on their own merit. “Sure, they offer substantial chew and could replicate certain textural attributes of meat, but I never recognised these products as being substitutes for anything else. I loved them for what they are – doused in curry, slathered in sambal, simmered in stews,” she tells me, sounding very much like Amanda Cohen, chef-owner of Dirt Candy in New York City, whose dishes extolls vegetables as the main gastronomic event and Daniel Humm of Eleven Madison Park, also in NYC. It’s a topic that plant-forward, vegetable-centric food writers such as Alicia Kennedy discuss in detail, eschewing the idea that a diet without meat, dairy and eggs is one of deprivation and one that requires substitutes.

    “When we call something a substitute for meat, we’re setting up unrealistic expectations. I remember coming across a headnote of a recipe describing how young jackfruit could be shredded and tossed in a sweet, sticky, savoury sauce to replicate BBQ pulled pork… only to be disappointed after trying the recipe out at how it was nothing like the real deal.”

    She provides another example: “A quick internet search for tempeh recipes brings up countless recipes for ‘tempeh bacon’. It is such a shame to fixate on pushing tempeh into a ‘meat box’ when well-made tempeh is so creamy and rich in flavour that a quick marinade in turmeric powder and deep-frying brings out its natural flavour and texture, and transforms it into something I’d snack on obsessively.” (I would too, for the record.)

    “I find that when we set aside these expectations for plants to deliver the exact same experience as meat does, that’s when we truly begin to respect and celebrate them for what they are.”

    And celebrate she does. Plantasia features stunning recipes that feel as innovative and delicious as they are pretty. Her favourites? Grilled rice paper with tofu sisig, for one! And the charred Brussels sprouts with grapefruit and yuba (tofu skin).

    “I’m proud of both because they aren’t vegan versions of existing meat or seafood dishes – they celebrate vegetables or plant-based products for what they are in an original way, are relatively easy to make, and are so incredibly delicious. Nobody would eat them and feel that they lack flavour or texture.”

    best vegan cookbooks
    Charred Brussels sprouts with grapefruit and yuba | Courtesy: Pamelia Chia

    Authenticity and approximations

    This is a topic Chiu has broached previously. In an interview with the South China Morning Post, she explained why she didn’t want to offer “veganised” versions of traditional meat- or seafood-based dishes. “To produce vegan laksa, to me, is like offering someone a second-rate substitute,” she said of the Southeast Asian noodle dish that uses seafood stock as a base.

    But what of those vegans, then, who’d like to have a taste of the dish? Should they abstain from – or miss out on – eating these foods? “I’m sorry if this seems blunt or too direct,” she says politely, “but I think people who’d like to ‘experience these dishes’ would never truly be able to ‘experience’ them per se.”

    She continues: “If a laksa’s flavour is defined by that of dried prawns and shrimp stock, and its texture is gritty from the texture of dried prawns (the word laksa translates to ‘spicy sand’), would someone be really experiencing ‘laksa’ if they were to consume a vegan version?”

    However, she adds, it is possible for vegetarians and vegans to “experience very good vegan approximations of laksa”. The caveat? “For it to be as close a replica to the original as possible, the person who is preparing the laksa would have to be someone who has tasted the traditional, non-vegan version of the dish in the first place, so that he or she has an ‘authentic’ reference point.”

    Okay, then, how does Chiu feel about cultivated meat, which is biologically identical to meat – because it is meat, just from an animal cell? It can be a controversial food, given its relationship with fetal bovine serum and the novelty element. “I would be open to it,” she says. “But I reflexively recoil a little when I think about cultivated meat because the way I think about it, food is inextricably linked to our sense of place and identity. They are a gift from nature. What ‘terroir’ can cultivated meat purport to have?”

    asian vegetarian cookbooks
    Courtesy: Pamelia Chia

    The MSG question

    Speaking of controversy, one ingredient that bitterly divides people around the world is MSG (aka Monosodium Glutamate), renowned for its umami-lending characteristics and reviled for its (debunked) health ill-effects. It’s a compound originally that occurs naturally in many foods (Parmigiano Reggiano, for example) and has been used in Asia for centuries. Its use as a flavour enhancer in industrially processed food production has contributed to its bad rep in the West, alongside what came to be known as the unfortunately-named Chinese Restaurant Syndrome in the US in the 1960s.

    “There seems to be a growing number of voices of Asians who live in the West who are advocating for MSG,” Chiu points out. “I believe that it is mainly to encourage others to not demonise the ingredient, for it is something that is widely used in home cooking, restaurant cooking and street food.

    “However, I do sometimes feel that this advocacy, when taken to the extreme, can paint all Asians in the same brushstroke. I certainly never had MSG around the house when I was growing up. My mom was Cantonese, and she believed strongly in the purity of flavours. I don’t have a problem with the use of MSG – as many have pointed out, it is a compound that is naturally occurring in ingredients such as meat, dried shiitake mushrooms, tomatoes and seaweed.

    “What I have a problem with, however, is when people begin to use the powder as a crutch for flavour. For example, products such as soy sauce or miso are traditionally fermented over a long period of time. But, to cut costs, a company might cut the fermenting time short and add MSG to enhance the flavour.”

    TLDR: there’s nothing wrong with using MSG, she says, but it’s “far better to harness it from natural sources” and introduce umami in your dish through cooking techniques.

    plantasia a vegetarian cookbook through asia
    Podi-rubbed roasted cauliflower | Courtesy: Pamelia Chia

    Falling in love with… umami

    It makes sense, then, that when I ask her what three pantry items people should never run out of, her list is umami-rich: fermented tofu, chilli crisp (a Szechuan chilli oil that features crunchy ingredients like fried shallots) and kecap manis (a syrupy Indonesian condiment that is often described as a sweet soy sauce).

    “Fermented tofu, also known as Chinese cheese, is incredibly versatile. I use it to stir-fry veggies, dissolve it in water for a quick savoury broth, and add it to my stews and braises for more oomph,” she explains. “Chilli crisp is more of a finishing product in my household – I drizzle it over dumplings, or make a quick salad dressing with it. Kecap manis is great for stir-fries, dipping sauces, or for glazing roasted or barbecued items.”

    Just the thought of these mentions makes me want to go straight into the kitchen and whip up something Asian-inspired. And that’s exactly what Chiu wants for her readers, especially those who don’t live in Asia: “I hope that they will get a sense of the richness and depth of wisdom that Asia has to offer to the growing global conversations of vegetarianism and veganism, which are at the moment still very Eurocentric.”

    As for the rest of us? “I hope that readers would realise that to eat vegetables is not to be deprived, but a celebration of everything that nature has to offer.”

    Plantasia: A Vegetarian Cookbook Through Asia is available for pre-order online and in bookstores in select countries for S$49.90 ($36.40).

    The post Plantasia Author Pamelia Chia: ‘Vegetables are Dynamic and Exciting – Them Being Vegan is Beside the Point’ appeared first on Green Queen.

    This post was originally published on Green Queen.

  • meatable tasting
    6 Mins Read

    Following its first tasting event in May, which involved retail partners and Singapore’s Economic Development Board, Dutch cultivated pork producer Meatable hosted a second such session last week for the media and stakeholders. It demonstrated its cell-cultured pulled pork and sausage products, which it plans to launch in the city-state in mid-2024.

    Meatable’s meat alternative is a hybrid cultivated and plant-based product, which it has developed in partnership with Singapore-based Love Handle. The tasting event, held at Love Handle Labs Innovation Centre at The Arts House, featured a version that was one-third cultured meat and two-thirds plant-based, after taste-testing prototypes containing anywhere between 10-50% of cell-based meat.

    “We are still in the process of optimising our products and trying out different recipes,” Meatable COO Carolien Wilschut tells Green Queen. “Each recipe is like a puzzle, where all components need to complement each other perfectly. We will keep on working on this to make sure we have the perfect recipe ready for the launch.”

    “At our last tasting, participants tasted a hybrid sausage with 33% cultivated meat. The feedback on this was already very positive, but we’re always looking to make our products even better.”

    Meatable described the tasting event as “successful”, having received some “invaluable feedback” on the taste and texture of its meat. In her review for The Straits Times, senior environment correspondent Lynda Hong wrote it “can be hard for someone to tell the difference between traditional pork and [Meatable’s] cultivated pork”.

    As for the pulled pork, she said it “lacks the fibrous texture, dissolving in the mouth faster than traditionally farmed pork”, but the difference was masked by the sauce, the taco it was wrapped in, and the meat’s own porky flavour. “I never really tried cultivated meat before, and I think it tastes very much like the real stuff,” Hong was quoted as saying by Meatable.

    meatable pork
    Courtesy: Meatable

    “I feel the product is really, really interesting,” said Daniele Sperindio, Michelin-starred chef at Italian restaurant Art. “Depending on the application, if I wasn’t told, I could be even potentially fooled to think it’s simply pork, like shredded pork and so on.” Meanwhile, Stephan Zoisl from Chef’s Table restaurant, said: “Did I like the cultivated meat? Definitely! It’s a new revolution, kind of. Just from a point of flavour, it tastes like pork, I mean, so it does taste like meat. Definitely, I liked that.”

    “We are delighted to have delivered this tasting event in Singapore and humbled by the responses we got,” said Meatable co-founder and CEO Krijn de Nood. “It is a great way for us to collect their feedback and optimise our products even further.”

    The path to regulatory approval

    Meatable announced it will look to conduct more tastings of its products, both in Singapore and elsewhere. Each event requires safety approval by the Singapore Food Agency, which has “stringent safety requirements and a clear framework of criteria that companies need to meet”. Earlier this year, it collaborated with Mosa Meat, HollandBIO and the Dutch government to create a ‘code of practice’ facilitating cultivated meat tastings in the Netherlands – now, it aims to host its first tasting in its home country late this year.

    The news comes just two months after Meatable raised $35M in Series B financing, bringing total investment to $95M to date. The company – which has already applied for regulatory clearance in Singapore (which is one of only two countries that currently allow the sale of cultivated meat, alongside the US) – is aiming for a launch in restaurants in mid-2024. “By that time, we aim to have received approval for commercial sale,” says Wilschut.

    In October 2022, Meatable partnered with Singapore’s ESCO Aster, the only regulator-approved contracted cultivated meat manufacturing facility in the world, in its bid towards regulatory approval. De Nood told Green Queen in August that the company will look to expand to the US after the Singapore launch, which Wilschut confirmed.

    cultivated meat tasting
    Courtesy: Meatable

    “We are taking this process step by step, and will use our experience in Singapore to guide us in other countries,” she said. “After Singapore, we are planning to expand to the US. Depending on regulatory developments elsewhere, we will update our strategy accordingly. “

    “In order to gain regulatory approval in the US, we’re working with the relevant US experts and authorities on this matter – including the US Food and Drug Administration and the United States Department of Agriculture,” de Noord said in August. “Our application in Singapore gives us useful points of reference as well.”

    Patented tech enables faster cultivated meat production

    To produce its cultivated pork, Meatable employs a proprietary tech called Opti-ox, which helps it avoid using the controversial fetal bovine serum. Usually, immortalised cell lines require an alteration of the cells to allow them to multiply indefinitely, but Meatable uses pluripotent stem cells (PSCs), which “have the natural ability to keep on multiplying and to do so rapidly” – and these double in just 24 hours.

    It can be more challenging to change PSCs from stem cells into specialised cells like muscle or fat, but the Opti-ox tech helps produce real muscle and fat cells that can fully differentiate in eight days, which is 30 times faster than it takes to rear a pig for pork on farms. This technique is paired with a perfusion process allowing Meatable to work in a continuous cycle to produce high cell densities.

    “This means we can grow a lot of cells in our bioreactors, and harvest cultured meat from the reactors continuously. This is a great step forward as it increases productivity and makes the process easy to scale,” explains de Nood. “Altogether, this means that when it comes to making real cultivated meat, we have the tools to make the process extremely efficient and one that can scale to serve customers around the world.”

    cultivated sausage
    Courtesy: Meatable

    Apart from the ESCO Aster production site and the co-manufacturing facility with Love Handle, Meatable has a plant in the Netherlands too. “We are in the process of moving to our new facility in Leiden,” Wilschut tells Green Queen. “In our previous location, we were working with 50-litre bioreactors, but here we have the possibility to work with larger bioreactors and therefore produce more product. This is an important step for us in scaling up. Next to that, we have started production on the ground in Singapore.”

    The tasting is a major step forward in its journey to launch commercially. “This is also an important step towards full regulatory approval for sales in Singapore,” says de Nood. “All this helps us move closer to fulfilling our mission to satisfy the world’s appetite for meat without harming people, animals, or the planet.”

    The post Dutch Startup Pork Hosts Succesful Cultivated Pork Tasting Event in Singapore Ahead of Planned 2024 Launch appeared first on Green Queen.

    This post was originally published on Green Queen.

  • 9 Mins Read

    It’s not known as Asia’s World City for nothing – Hong Kong has some of the best food the planet has to offer, from starred Michelin establishments to comfort-food dai pai dongs. But what does it offer vegans? Plenty it turns out, you’ve just got to know where to look. Here’s a guide to plant-based eating in the city, whatever cuisine you’re after, any time of the day – the best eateries, bubble tea, dessert parlours and pizza, tried and tested by yours truly.

    I lived in London for six years, one of the world’s most exciting cities to eat in, with a pretty fantastic vegan food scene to boot. From holes in the walls to renowned plant-based gastronomy, London’s got it all, no matter the cuisine.

    So you can imagine my pleasant surprise when I arrived in another ‘global city’ – Asia’s, I mean – and found an absolutely staggering amount of incredible plant-based food. Hong Kong is jam-packed with a plethora of vegan food experiences and eateries that will leave you in awe. Of course, Cantonese food and dim sum are God’s gift to us, but Asia’s World City has something for everyone.

    As I write this from Bali – another next-level plant-based culinary hotspot – I’m already looking back and reminiscing at my time in Hong Kong, and I’ve marked out which places I’m going to when I return to the city, whether it’s the first time or a revisit. If you end up there before me – or if you’re just a local looking for a handy list of the best plant-based eats – I’m here to help.

    Note: this is not an exhaustive list, just a collection of places/dishes I tried and loved. It’s not a vegan-specific list either, in fact, most of the places mentioned are not 100% vegan. There are some great dedicated vegan restaurants in the city, but I was not able to try them all. If you are looking for an exhaustive list, try the Happy Cow Hong Kong site.

    Chinese food favourites (including dim sum)

    vegan dim sum
    Courtesy: Green Queen Media

    Let’s start with dim sum then, shall we (or yum cha as locals say)? Veggie Kingdom is a traditional dim sum place in Tsim Sha Tsui, the kind where you tick what you want to order with a pencil and are given hot water to wash your utensils. There’s a wonderful tea that accompanies the meal – though there’s an added cost and they bring it by default. Try the shredded turnip puffs, the vegan shrimp dumplings and the mushroom-filled rice noodle rolls – beware though that there might be a couple of elements (like the mayo for the tofu toast) that aren’t vegan.

    On the dim sum front, LockCha has multiple locations and a fully vegetarian dim sum menu too. The traditional teahouse has a killer siu mai and we love the triple treasure wrappers. Plus, the tea is excellent too!

    plant sifu
    Courtesy: Green Queen Media

    For a quick and budget-friendly lunch, Shanghai Lao Lao’s plant-based menu (in partnership with local alt-meat brand Plant Sifu) is a steal. We can’t get enough of the xiaolongbao (soup dumplings), dan dan noodles and mapo tofu. The mochi-like dessert rolled in toasted sesame flour is the ideal meal ending.

    Tea, coffee and cafés

    Speaking of tea, if you’re a bubble tea fan, Hong Kong is home not just to one but two 100% vegan pearl milk tea chains! Mother Pearl is hands down my favourite pearl tea spot ever – and it now has six stores across the city so I am clearly not the only one. With a signature gourmet wellness twist, Mother Pearl serves up some stunningly pretty concoctions (ideal for you Insta-foodies), which are equally delicious too. There are so many highlights, it’s hard to pick, but I’d say the Crush on Gold, Soul Full of Sunshine, Glimpse of Sunburst and the Po Mylk Tea are must-haves. Oh, and the mochi cookies (made from their leftover homespun plant-based milks) are otherworldly.

    bubble tea hong kong
    Courtesy: Mother Pearl

    The other bubble tea chain to try is Nuttea. Its signature five-nut cream – which tastes like a nicer Nutella but somehow contains no chocolate – works on every single menu item. The menu itself is expansive, but all I’d say is, whatever flavour you pick, choose the nut cream on top. That’s the best part.

    And while we’re on drinks, if you’re looking for a great cup of aesthetically pretty coffee that doesn’t charge you extra for oat milk (but does carry a dairy surcharge), Clean Coffee is your friend. Fineprint doesn’t put a levy on oat either (although soy has an added cost) in any of its locations – and I daresay these two are among the best – if not the very best – speciality coffee shops in Hong Kong.

    specialty coffee hong kong
    Courtesy: Green Queen Media

    Delicious dinner date spots that span the region

    Mak Mak, the Thai restaurant in Central’s Landmark, has a fail-safe vegetarian menu that is ideal for large group gatherings. Come for the pink pomelo and shallot salad and summer rolls (with two dipping sauces), and stay for the most deceptively innocent-looking, flavour-bomb fried rice you’ll ever find. And finish with the gorgeous mango sticky rice – Mak Mak uses butterfly pea powder to give the rice a strikingly midnight blue tone, and tops it with a perfectly ripe mango and some sweteened condensed coconut milk.

    Speaking of which, Chilli Fagara is an upscale Szechuan restaurant in Soho that’s ideal for anyone visiting the city. The 11-time Michelin Guide-recommended establishment has an excellent vegan menu with dozens of options including the option to swap out meat for Impossible Foods’s alternative in a range of dishes. The menu is divided into three sections with non-spicy options for those who aren’t as comfortable with the numbing powers of those famous peppercorns. The lettuce wraps, mapo tofu and sweet and sour eggplants are a must-order.

    I loved my meal at Isoya in Wan Chai, a fine dining plant-based restaurant that serves fixed vegetarian tasting menus, which can be made vegan upon request. We loved our tofu taster plate, somen noodles, sushi assortment and what turned out to be the single greatest raw tomato I’ve ever had.

    vegan restaurants hong kong
    Courtesy: Green Queen Media

    From kathi rolls to bánh mì, where to grab a vegan-friendly lunch

    If you’re looking for a decent bánh mì, look no further than Le Petit Saigon‘s tofu version over in Star Street. Nearby is the fast-casual Indian street food concept Bengal Brothers, whose chickpea kathi roll (think a desi version of a kebab wrap) is a filling and tasty lunch, or you can grab a slice or three of new pay-by-weight Roman pizza joint Alice Pizza which has a few vegan-friendly offerings including sliced eggplant, sliced potato and marinara.

    Of course, for whole-food healthy vibes, Hong Kong’s resident plant-based lunch spot Treehouse never disappoints. Now with three locations (Central, Taikoo Place and Causeway Bay), its addictive bowls, burgers and flats make for a perfect midday boost.

    More of an al-desko sort? Give chef Tina Barrat’s raw-vegan forward lunch delivery a try. The French chef talent behind the now-closed Ma… and the Seeds of Life and one of Hong Kong’s earliest raw food pioneers, serves up a weekly changing menu of both raw and cooked dishes that are as delicious as they are nourishing. Order one to two days before via Whatsapp and it will be delivered to you in time for lunch at work. Think dishes like Nobu-style miso aubergine with black rice and edamame, Recommended: the zucchini gnocchi with cheesy basil pesto and fresh sprouts, the miso aubergine with black rice and edamame and the smoked tomato soup with homemade almond butter. Barrat opened Hong Kong’s first vegan cheese shop too, so give her range of nut-based wheels a whirl (the Shamembert is addictive).

    If neo-hipster cafe is your vibe, then I’d be remiss not to mention the popular (and always full) spots by the Years group, across five locations (with a few in trendy Sham Shui Po), the restaurants offer up vegan-friendly menus of local and international fare (from burgers to katsu sandos) that are worth the queue.

    For dedicated vegan pizza, head to the newly-opened Mayse in Jordan, a Latvian family-run bakery whose first outpost out in Tai Mei Tuk is always rammed on weekends. The pizzas are reminiscent of family-owned trattorias back in Italy, with spelt crusts and vegan mozzarella. They also do excellent bread, from ciabatta loaves, cornmeal, wholewheat or rye sourdough and even baguettes, and offer paninis and sandwiches to boot.

    Off-the-beaten-path vegan food experiences

    If you’re an adventurous foodie looking for a unique dining experience, Hong Kong more than delivers. At the African Center in Kowloon, you can join an all-you-can-eat buffet-style group dinner of Pan-African or Ethiopian (injera for life!), or grab a few friends and book fully vegan meals for what might be the best bang for your buck (under HK$300 a head and BYOB sans corkage).

    An experience not to miss (IF you can secure a spot) is Olive Leaf, a private kitchen that hosts cooking classes and vegan Middle Eastern brunches. Tucked away on the least busy side of Lamma Island and a short ferry trip from Aberdeen, Israeli chef Ayelet Idan welcomes you to her cosy, warm home and lush garden for an hours-long vegetarian (can be made vegan) meal that you will dream about for months afterwards. From almond labneh to smoked eggplant dips to vine leaf cakes, it’s Middle Eastern food heaven!

    Marvellous plant-based desserts

    mango sticky rice hong kong
    Mak Mak’s mango sticky rice | Courtesy: Green Queen Media

    Talking about alt-dairy, if you’re looking for ice cream, So Coco is a shrine to coconuts. While it has a bunch of retail products (in shops like City’super) it has a café-style location in Causeway Bay. Its signature coconut ice cream comes in a bunch of flavours that can act as a base of milkshakes too. Additionally, there are ‘coconut beverages’ that can be topped with elements like coconut meat and jelly. The showstopper, however, is the signature bowl: it’s coconut ice cream or pudding served in a young coconut with a choice of grass jelly, red bean, tapioca and taro, alongside coconut meat. It’s ridiculously refreshing.

    In terms of other dessert places, Moono is a spot in Tsim Sha Tsui that is famous for its vegan mooncakes, tarts and whole cakes. Oh, it also does a Tiramiso (get it?) in an edible cookie cup, which is unmissable. Finally, Bien Caramélisé is a classic French patisserie with options that are as delectable as they are beautiful. Chef Jessica Chow, who trained in Paris, makes everything herself from her vegan butter to the puff pastry and it’s truly outstanding stuff. It’s mostly by delivery though there’s a pop-up shop in Mong Kok that’s sometimes open on weekends though it’s by appointment only so make sure to book. There are choux, macarons, tarts and even vegan éclairs – what more do you need? Pro tip: the hazelnut cream millefeuille will rock your world.

    This is just a snapshot of some of the best vegan-friendly food Hong Kong has to offer. Suffice it to say, it’s very hard to be disappointed by the city’s culinary offerings, wherever you go so, happy tasting.

    The post Plant-Based World City: A Food Lover’s Guide to Hong Kong’s Best Vegan Eats appeared first on Green Queen.

    This post was originally published on Green Queen.

  • cultivated meat term
    5 Mins Read

    Singaporeans prefer the term ‘cultivated meat’ over related terms like ‘cultured’ or ‘cell-based’, according to a new study. Moreover, researchers found that people who consider cultivated meat ‘unnatural’ are – perhaps counterintuitively – more likely to acknowledge its benefits and consume it.

    Singapore, which became the first country to approve the sale of cultivated meat in 2020, is a hotbed for this alt-protein sector. The new study, carried out by the Singapore Management University (SMU) and published in the Journal of Environmental Psychology, collected the thoughts of 10 meat-eaters who have tried cultivated meat, and 10 who haven’t.

    When asked what term they prefer to see it described as, ‘cultivated meat’ came out on top and was the term most strongly associated with positive attitudes towards these novel proteins. In order of preference, the other terms were ‘lab-grown’, ‘animal-free’, ‘cultured’ and ‘clean’ – the more literal ‘cell-based’ was the least favoured.

    “That ‘cultivated meat’ was the preferred terminology is insightful,” said Professor Mark Chong, the study’s lead author. “Having a single, universally accepted term to describe this novel food technology not only helps to foster greater consumer understanding and acceptance but also reduces confusion about this new food source.”

    What’s the best way to market cultivated meat?

    cultivated meat butcher
    Courtesy: Eat Just

    The authors say consumer acceptance is the main barrier to cultivated meat, and among the many factors that impact it, nomenclature, framing (how it’s marketed), and perceived ‘naturalness’ are key. “Merely altering the names of dishes can affect consumers’ perception and increase the perceived authenticity of foreign dishes,” the study stated. “For example, the successful renaming of the un-appetizing sounding ‘Patagonian toothfish’ to ‘Chilean sea bass’ helped increase its acceptance among seafood diners around the world.”

    The researchers presented five frames to understand what messaging would appeal most to Singaporeans: animal welfare, environmental benefits, health benefits, nutritional value and ‘food self-sufficiency. Interestingly, they found that no single frame was most effective in fostering consumer acceptance.

    “Our findings suggest that as there was no significant difference in the influence of the five frames on overall consumer acceptance. Hence, cultivated meat companies and the Singapore food authorities can consider using each of the five frames interchangeably to promote cultivated meat in Singapore.,” said Chong.

    The only exceptions to this were for the first two frames described above – associating cultivated meat with animal welfare (reducing slaughter) and environmental benefits (cutting emissions and warming) increased the acceptance of these foods among Buddhists.

    “To foster consumer acceptance in Asian countries with significant Buddhist populations – such as Japan, Singapore, South Korea, and Thailand – cultivated meat companies may also want to use message frames focusing on how cultivated meat ‘reduces animal slaughter’ and ‘reduces global warming’,” explained Chong.

    If it’s not natural, it’s better

    cultured meat halal
    Credit: Eat Just

    The study sought to find if there were any dissimilarities in perceptions about how natural cultivated meat is among different age groups, but found “no consistent relationship between age, perceived naturalness, and the acceptance of cultivated meat”.

    Perhaps most intriguing was the link between this perception of naturalness and consumer attitudes towards cultivated meat. The authors revealed that people who think cultured meat is not natural are more willing to consume it and see its benefits than those who think it is natural.

    Professor Angela Leung, co-author of the study, said this aspect has received limited attention in cultivated meat literature: “Past research shows that discomfort with tampering with nature has been found to strongly predict perceived risk, and increase resistance to novel technologies. Therefore, our current research offers the first evidence to shed light on the link between aversion to tampering with nature and attitude towards cultivated meat.”

    She added: “It is possible that the questions measuring aversion to tampering with nature may have led our study respondents to recognise that the production of cultivated meat could be an act to tamper with nature, but it is done to mitigate some undesirable elements of conventional meat. This may make them perceive that conventional meat production has its downsides, thereby promoting a more positive attitude towards cultivated meat.”

    Leung acknowledged that more research is needed to examine this possibility. It’s worth noting that the sample size of this research was very small too – with a total of 20 respondents. Nevertheless, Leung argues the findings have a “practical implication” for cultivated meat marketing: “[Companies] can consider highlighting not just the benefits of cultivated meat, but also the undesirable elements of conventional meat in their messaging.”

    Results consistent with previous research

    upside foods
    Courtesy: Upside Foods

    This isn’t the first study to be conducted on consumer preference for cultivated meat nomenclature, but its results align with multiple analyses. In 2019, alt-protein think tank the Good Food Institute (GFI) and US cultivated meat leader Upside Foods found that ‘cultivated meat’ was the most preferred term among consumers, while responses to ‘cell-cultured’ were negative, and ‘cell-based’ and ‘cultured’ spawned mixed reactions.

    In 2021, GFI president Bruce Friedrich wrote: “Since that work, quite a few companies have been using ‘cultivated meat’ as their primary nomenclature.” This prefaced another survey – this time of 44 industry CEOs, 75% of whom preferred the term ‘cultivated’. ‘Cultured’ came second at 20%, while only one executive favoured ‘cell-based’.

    Additionally, research published in the Nature Portfolio journal last year found that – contrary to SMU’s analysis in Singapore – ‘lab-grown’ is be the least favourable term among consumers in the US (alongside ‘artificial meat’), while ‘cell-cultured’ and ‘cell-cultivated’ were the most popular. Moreover, within Asia-Pacific, industry stakeholders signed a memorandum of understanding declaring ‘cultivated’ as the preferred English-language term for these alternatives last year.

    In 2021, Upside Foods strongly discouraged the use of terms like ‘lab-grown’ or ‘lab-based’, ‘synthetic’ and ‘fake’. It argued that ‘lab-grown’ is inaccurate and suggests cultivated meat will always be made in a lab – but once it scales up (as some have already), the products would be made in a food-production-like environment, similarly to thousands of products on grocery store shelves. “The labelling of cultivated meat and poultry products will be a crucial component of how our industry conveys the basic nature, essential characteristics, and value of these products to consumers,” the company said.

    The post In Singapore, Call It ‘Cultivated’ Meat – Not ‘Clean’ or ‘Cell-Based’ appeared first on Green Queen.

    This post was originally published on Green Queen.

  • green tuesday

    4 Mins Read

    Non-profit organisation Vegan Outreach has expanded its Green Tuesday Initiative to Vietnam after five years in India. The programme hopes to reduce the impact of the country’s diet on the environment and is in talks with over 100 institutions about eating greener every Tuesday.

    The Green Tuesday Initiative helps corporations and educational institutions tackle climate change by offering more plant-based food at their dining premises. Over the last five years, the campaign has helped prevent over 3.3 million lbs of animal products from being served at more than 40 institutions in India. Now, it hopes to extend this impact to Vietnam, one of the world’s top five most vulnerable countries to climate change.

    The Southeast Asian country’s two biggest cities, Ho Chi Minh City and Hanoi, are among the 15 most polluted cities in the region. And its dependence on fossil fuels for energy use – which are already responsible for 60% of its total greenhouse gas emissions – is set to triple by 2030. Meanwhile, higher temperatures, rising sea levels and more extreme weather events can cut the nation’s economic growth by 10%, and adversely affect 12% of its population.

    On top of that, Vietnamese people are eating too much meat – twice as much as the recommended amount. In fact, a report published in July found that the country will need to switch to 40% of alternative proteins in its diet by 2060 if it is to decarbonise.

    And with meat consumption intrinsically linked to climate change – a landmark study earlier this year found that vegan diets can cut emissions, land use and water pollution by 75% compared to a meat-rich one – the Green Tuesday Initiative is aiming to reduce the presence on animal products in the country’s eating habits, and add more plant-based options to institution menus.

    Battling Vietnam’s climate vulnerability and activist clampdown

    vegan outreach
    Courtesy: Green Tuesday

    “Vietnam and many other Asian countries are becoming increasingly vulnerable to climate change. Choosing to serve more climate-friendly food would be the first step in understanding and reducing the impact of food on the planet and people’s health,” says Bhavya Vatrapu, senior campaigns manager for Green Tuesday Initiative.

    “The Initiative delivers on seven UN Sustainable Development Goals, and aligns with Vietnam’s methane reduction goals and Climate and Clean Air Coalition commitments. We look forward to working with corporate organisations and educational institutions in Vietnam towards building a green and abundant future for all.

    “Vietnam, like India, is extremely vulnerable to the threats of climate change, and has committed to reducing its methane emissions on priority,” says Samarth Amarnani, communications coordinator at Vegan Outreach. “Also, we’ve witnessed great excitement for our flagship 10 Weeks to Vegan programme amongst youth in Vietnam. This means that there is a passionate and growing community of people inclined to shift towards a plant-based diet.”

    Amarnani says the initiative has reached out to 100 institutions, and confirms that many have expressed interest in the campaign. “While we do have some potential institutions in the pipeline, we do not have any official partners there currently,” he adds.

    Climate activism has been a major point of contention in Vietnam. The country has a history of arresting environmental campaigns on what many have described as bogus claims. The June arrest of Hoang Thi Minh Honh, former CEO of the non-profit Change, prompted a further outcry. Two others, Mai Phan Loi and Bach Hung Duong, have also been imprisoned, while another activist, Hoang Thi Minh Hong, is awaiting sentencing.

    So while the country has committed to reducing its methane emissions and net-zero by 2050, there are questions over the government’s motivations, given the growing list of political prisoners. Asked if Green Tuesday had been in touch with officials, Amarnani says: “We have just started our campaign in Vietnam. So far, we have not yet had any interaction with the Vietnamese government.” (He also confirms that the campaign in India hasn’t “faced any resistance or restriction from the government”.)

    Less meat, more plants every Tuesday

    green tuesday initiative
    Courtesy: Green Tuesday

    The campaign aims to replace about 44,000 lbs of animal products with plant-based food by the end of 2023, and it will do so via a combination of participating institutions going completely vegan, or reducing their meat options every Tuesday. “Our partnership with institutions is based on a long-term vision of progressive diet change,” notes Amarnani. “We have had great success in India with institutions renewing and deepening their commitment by serving more healthy plant-based meals each year. The institutions define their own food sustainability goals, and we help them achieve those.”

    While Vietnam’s poverty rate was at 4.2% last year, without mitigation measures, up to one million of its population could be in extreme poverty by 2030. Are there any concerns about the price of vegan food for this initiative to work? “We have observed that in many major Asian countries, several traditional dishes happen to be plant-based, which makes implementing our campaign cost-effective,” explains Amarnani. “We have helped our partners in India achieve their food sustainability objectives without any additional costs to the institution. Our approach for Vietnam is the same.”

    Vegan Outreach hopes to expand to even more countries in the future. “We have long-term expansion goals for Green Tuesday Initiative,” says Amarnani, adding: “For now, however, we are focusing our energy and resources on establishing ourselves as a successful food sustainability campaign in Vietnam.”

    The post Can the Green Tuesday Cafeteria Campaign Help Vietnam Lower Its Meat Emissions? appeared first on Green Queen.

  • Facilitating cross-border data flows and supporting interoperability of digital technology between Australia and Southeast Asian nations is a key focus of the Albanese government’s new economic strategy, which calls for ambitious digital trade rules to be pursued across the region. E-commerce represents the biggest share of digital trade between Australia and Southeast Asia (SEA), with…

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