Category: sustainable consumer behaviour

June 9, 2021

Raw Sport Survey: ‘Over 70% Of Our 50K Customers Are Removing Animal Dairy From Their Diets Entirely’

4 Mins Read According to a study by plant-based nutrition brand Raw Sport, over 70% of their customers, new and existing, are completely removing animal dairy from their diets owing to reasons such as dairy being linked to ill-health, global warming and animal cruelty. London-based Raw Sport surveyed 50,000 customers and revealed that 72% of them have said […]

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May 23, 2021

‘Eco-wakening’: Hundreds Of Millions Of Global Citizens Are Concerned About Nature, New Research Finds

4 Mins Read With the International Day for Biodiversity just around the corner, new research conducted by the Economist Intelligence Unit (EIU) and commissioned by World Wildlife Fund (WWF) shows that over the past five years, there has been a significant 16% increase regarding concerns about nature among the public and continues to keep increasing even during the […]

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May 14, 2021

Green Monday Appoints Denise Wong As New CFO, Chang Sun & John Wood Join Board As Asian Pioneer Launches Globally

4 Mins Read Green Monday Holdings, the operational arm of Green Monday Group, Asia’s leading alternative protein company and social movement, recently announced that Denise Wong has joined its leadership team as Chief Financial Officer and Chang Sun and John Wood have joined its Board of Directors bringing their international experience in strategy, business development and capital markets […]

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April 21, 2021

Impossible Foods Hires Steve Turner As New CXO

3 Mins Read In a recent announcement, plant-based meat giant Impossible foods hired former creative leader of Apple, Steve Turner as their first Chief Experience Officer(CXO) in an effort to oversee the entire brand experience, help build brand awareness and encourage consumers to switch to a sustainable food system. In his his new role at Impossible Foods, Turner […]

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April 3, 2021

Over Half Of U.S. Consumers Prefer Cruelty-Free Leather Alternatives Over Animal Leather, Study Finds

4 Mins Read The Material Innovation Initiative (MII), a non-profit dedicated to promoting the creation of animal-free materials for various industries, collaborated with the North Mountain Consulting Group on a study about U.S. consumer perception around cruelty-free leather. Findings show that 55% of those surveyed preferred leather alternatives over animal leather and in this category, 73% said that […]

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April 3, 2021

#incrEDIBLEplanetchallenge: Eat The Change Unveils 21-Day Campaign To Promote Sustainable Lifestyle Habits

3 Mins Read Eat the Change, a plant-based snack startup that launched its first product, a mushroom based jerky, back in December of last year, has now unveiled a new campaign that aims to bring about positive change in the environment by encouraging consumers to make sustainable choices. Co-created by Beyond Meat chairman Seth Goldman and celebrity chef […]

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March 25, 2021

Consumers Across The Globe Are Willing To Change Their Behaviour To Become Healthier & Sustainable, New Survey Shows

4 Mins Read The results of a a newly released global consumer insights survey suggests that consumers are willing to change their lifestyles with ‘one’s wellbeing’ considered as the top area of interest for consumers in all markets, irrespective of age and demographic. The survey, conducted by global market research firm GlobeScan across 27 markets, shows that people want to take […]

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March 8, 2021

Green Revolution: ‘Nudge Brands & Consumers With Smart Tech To Incite Behavioural Change’, Says New Report

4 Mins Read A new consumer research report has highlighted “brand peer pressure” and technological innovation as critical to push forward sustainable behaviour among both shoppers and businesses. The new report, conducted by a team of behavioural change and sustainability experts, also puts forward a range of recommendations, among them reminding consumers that “they are not alone when […]

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