Category: Vegan

  • In a major victory for cows, Starbucks announced that it will stop charging extra for vegan milks, effective November 7! The move follows a vigorous four year campaign, letters from more than 160,000 PETA supporters, protests at Starbucks around the country, and help from actor James Cromwell who glued his hand to a café counter in protest and starred in a satirical video calling out the upcharge, as well as an appeal from Sir Paul McCartney.

    In September 2024, PETA paused our campaign to allow Starbucks’ new CEO Brian Niccol time to course correct. We’re thrilled that he made the right decision for everyone from cows to compassionate customers. To thank him, we’re sending over a box of cow-friendly vegan chocolates.

    Starbucks cup on left side, cow in field on right side

    What Does a Surcharge-Free Starbucks Mean for Animals—and the Planet?

    Starbucks is a top user of cow’s milk and prioritizes it above all other types of milk. Cow’s milk is a product of the dirty dairy industry, which forcibly impregnates cows, kidnaps their babies, and treats mother cows like milk machines instead of the deeply emotional individuals they are.

    cow and calf drinking milk

    Now, customers are free to choose whichever vegan milk they prefer in their latte and they won’t be unfairly charged for making a compassionate choice!

    Icons of Protest: We Took a ‘Dead Calf’ and ‘Polar Bears’ on Tour

    To remind Starbucks and its customers about the cruelty that goes into drinks made with cow’s milk, PETA protesters took an extremely lifelike “dead calf” stuffed into a giant Starbucks cup to demonstrations outside the chain’s stores across the country.

    We also had a pack of “polar bears” occupy several Starbucks cafés to illustrate how the dairy industry contributes to melting the ice caps, killing polar bears, and otherwise driving the climate catastrophe.

    100+ Days of Nonstop Protests

    Because Starbucks agrees that animal-friendly vegan milks are better for the planet yet continues to charge extra for them, PETA and Animal Rights Initiative supporters descended on the café at Starbucks headquarters in Seattle and protested every single day for over 100 days, starting in January 2022.

    We Brought the Action to Starbucks and Its Execs

    PETA and our allies brought our A game to direct actions in protest against Starbucks’ vegan milk upcharge.

    Read The Reports

    November 15, 2019: On the day when the largest Starbucks location in the world opened its doors in Chicago, PETA supporters marked the occasion by sitting outside the store all day with posters proclaiming, “Soy Milk Surcharge Sux.”

    Protesters pointed out that Starbucks’ extra charge for dairy-free milk punishes those who are lactose intolerant—most of whom are people of color—and anyone who simply wants to reduce methane gas emissions or opposes cruelty to cows.

    January 29, 2021: After Starbucks CEO Kevin Johnson acknowledged that vegan milk is “a big part of the solution” in reducing the company’s carbon footprint, PETA’s “climate change cow” hand-delivered a letter to the company’s Seattle headquarters calling out Johnson and his disingenuous pledge to make changes to benefit the environment.

    December 9, 2021: A mock website called out Starbucks for claiming to be committed to inclusion and diversity while still charging extra for nondairy milk—something that PETA has been challenging the company on for years, in light of the dairy industry’s cruelty to cows and people’s concerns about greenhouse gas emissions and their own health.

    PETA cheered on these pranksters—who are apparently from the group Switch4Good—and their hoax news release (which took the internet by storm and even had multiple outlets reporting on it before realizing that it was all a ruse).

    December 23, 2021: Christmas came early for Starbucks CEO Kevin Johnson when PETA’s little helpers delivered a heaping pile of coal and a letter of admonishment to his door. The bold stunt was a reminder to the company that until it stops penalizing customers who care about animals, their own health, and the environment, it will remain on PETA’s naughty list.

    March 16, 2022: PETA supporters joined Animal Rights Initiative in a spirited demonstration outside Starbucks’ headquarters in Seattle in which activists dressed as cows took center stage, drenched themselves in fake blood, and performed as a mother cow mourning the abduction of her baby—which is a reality for mother cows, whose calves are torn away from them by the dairy industry.

    April 6, 2022: As new Starbucks CEO Howard Schultz started his first day on the job, PETA supporters joined Animal Rights Initiative for a spirited demonstration in Seattle. Udderly fed-up “cows” stood inside the company’s headquarters with signs explaining that the dairy industry is a leading cause of the climate catastrophe, and PETA supporters outside encouraged passersby to tell Starbucks to ditch the upcharge for dairy-free milk.

    May 1, 2022: Members of PETA and Animal Rights Initiative protested outside Starbucks CEO Howard Schultz’s lakeside gated community, calling him out for charging customers extra for animal-friendly vegan milk. The company gave former Starbucks CEO Kevin Johnson a $60 million payout when he stepped down in March, which alone could have offset nearly 86 million70-cent vegan milk upcharges.

    starbucks campaign demo

    July 13, 2022: On the day Starbucks opened its new grab-and-go café in the lobby of The New York Times Building—directly across the street from Sir Paul McCartney’s PETA billboard calling on the chain to stop charging customers extra for vegan milks—PETA was on hand to cause a ruckus with our “bloody calf” prop. Customers who missed PETA’s bold demonstration could still see our powerful billboard featuring the former Beatle.

    August 18 and November 18, 2022: PETA supporters encased their feet in blocks of concrete and blocked the driveway and drive-through at Starbucks stores in Detroit and Nashville, Tennessee, while wearing shirts emblazoned with messages such as “Not Your Mom, Not Your Milk.”

    Celebrities Brought PETA’s Message to New Heights

    Our celebrity friends, staunch defenders of cows and the Earth, lent their images to sky-high billboards that called for an era of change for the coffee chain.

    Read The Reports

    May and June 2022: PETA billboards featuring Sir Paul McCartney are going up during his national tour at prominent locations in East Rutherford, New Jersey; New York City; Seattle; and Winston-Salem, North Carolina—including one near the company’s headquarters. They urged Starbucks to end its unethical upcharge for vegan milk, a request the pop legend also made in a letter to former Starbucks CEO Kevin Johnson. PETA also joined McCartney on his tour, bringing along information about our Starbucks campaign and other animal rights issues.

    May 22, 2023: Ahead of Succession’s May 28 series finale, actor James Cromwell took over the Atlantic City Boardwalk in New Jersey with a message for Starbucks: Stop milking customers who choose vegan options. The actor’s appeal was blasted on nearly 100 screens along the busiest stretch of the iconic walkway and within sight of two Starbucks locations.

    PETA Blitzed Starbucks in North America With Our ‘Weeks of Action’

    During PETA’s Weeks of Action against Starbucks, supporters occupied Starbucks locations across North America to protest the chain’s vegan milk upcharge.

    Read The Reports

    January 23, 2020: While PETA’s 2020 Week of Action was underway, Starbucks announced that it would add more vegan menu options and push customers to ditch dairy to combat the climate catastrophe, but we remained strong in our demands since the chain only responded with half-measures.

    June 21, 2022: PETA took on Starbucks and its unethical vegan milk upcharge during our Starbucks Week of Action from June 20 to 26. Supporters took to the streets in bold demonstrations in Atlanta; Dallas; Orlando; Seattle; St. Paul, Minnesota; and more than a dozen other cities across the U.S. Activists also blasted the company on social media, blitzed the company’s phone lines, demanded change on Yelp, and took other actions.

    April 12, 2023: Supporters of PETA and Switch4Good kicked off a weeklong push for Starbucks to drop its “penalty charge” for dairy-free milk, culminating in a sit-in with Animal Rights Initiative at a local Starbucks store. Accompanied by a social media uproar and protests in 23 cities across North America, the week of action followed PETA’s shareholder resolution, which won so many votes that PETA was able to submit it for a new vote in 2024.

    Celebs and Others Glued Themselves to Starbucks Counters

    To really get the message of outrage at Starbucks to stick, celebrities, a Buddhist monk, and other PETA supporters found a way to put a little more skin into our disruptions—literally.

    Read The Reports

    April 20, 2022: With Earth Day looming, two climate and animal rights activists superglued their hands to the café counter at Starbucks’ headquarters, chanting, “Save the planet, save the cows, stop the plant milk upcharge!”

    May 10, 2022: Succession star and PETA Honorary Director James Cromwell superglued his hand to the café counter at a New York City Starbucks to protest the vegan milk upcharge. Police arrived to shut down the store.

    June 16, 2022: After spending over an hour superglued to the café counter at a downtown Chicago Starbucks, two PETA supporters, including a Buddhist monk in traditional robes, were arrested and charged with criminal trespassing.

    PETA Starbucks protest in Chicago

    March 8, 2024: On International Women’s Day, 74-year-old grandmother and renowned chef Babette Davis made headlines by supergluing her hand to the counter of a Starbucks store in Inglewood, California, in support of PETA’s campaign against the chain. 

    James Cromwell Became a Greedy Starbucks Exec in a Cutting Ad

    In his first acting role since Succession, actor James Cromwell played Ewan Roy’s worst nightmare—a greedy, fictional Starbucks executive who exploits eco-conscious customers by charging them more for vegan milk—in a PETA video released in time for National Coffee Day (September 29, 2023).

    Starbucks Sent Police to Arrest a Law-Abiding 13-Year-Old?!

    On March 8, 2024, Evan and his family were joining other PETA supporters at a Starbucks store near Orlando, Florida—and although the store manager had given the protesters permission to hold a sit-in there, the coffee giant later called the police on the group.

    13-year-old arrested at PETA protest of Starbucks in Orlando, FL

    Evan, at just 13-years-old, was wrongfully arrested on trespassing charges while peacefully protesting against Starbucks for charging extra for vegan milks. His charges were dropped in June.

    Celebrities Penned Letters to Starbucks’ Top Brass

    Kate Nash, Paul McCartney, and Alan Cumming all contacted Starbucks executives to ask them to put an end to the vegan milk upcharge.

    Read The Reports

    March 1, 2021: PETA Honorary Director Alan Cumming joined PETA’s campaign by writing to Starbucks CEO Kevin Johnson. His letter urged Starbucks to drop the upcharge on vegan milks, noting that the dairy industry produces huge amounts of greenhouse gases and that manure from dairy farms contaminates waterways and creates dead zones in the ocean where no life can survive.

    The most responsible move would be to stop selling cow’s milk altogether. But at the very least, you can end the upcharge on vegan milk that penalizes customers who are making the humane, environmentally friendly choice, along with those who are lactose intolerant—most of whom are people of color.”

    —Alan Cumming

    March 30, 2022: Ahead of Starbucks CEO Kevin Johnson’s upcoming retirement on April 4, Sir Paul McCartney sent a letter to the outgoing exec, urging him to take the coffee giant’s problematic vegan milk upcharge out the door with him as he leaves the company.

    “My friends at PETA are campaigning for this,” wrote McCartney. “I sincerely hope that for the future of the planet and animal welfare you are able to implement this policy.”

    August 22, 2023: Hot off the set of Coffee Wars, actor, singer, and longtime vegan Kate Nash sent a letter on PETA’s behalf to Starbucks CEO Laxman Narasimhan urging him to end the chain’s shameless upcharge on vegan milks in the U.S.

    “I’m currently starring in Coffee Wars, a movie in which my character, like me, is all about creating delicious coffee drinks that no animal had to suffer for. And while I love Starbucks coffee, it left a bitter taste in my mouth when I learned from my friends at PETA that customers who choose non-dairy milk still have to pay extra in the US. There’s no surcharge for plant-based milk in the UK, so that just doesn’t add up.”

    —Kate Nash

    PETA Crafted Special Gifts for Starbucks Execs

    Our creative gag gifts to the people in charge at Starbucks symbolized the harm that prioritizing cow’s milk over vegan milks does to the planet.

    Read The Reports

    July 28, 2022: It’s the golden global warming awards, and PETA presented three Starbucks executives—CEO Howard Schultz, Chief Sustainability Officer Michael Kobori, and Head of Sustainability Una Hrnjak—with a Climate Catastrophy. With each award—which included a personalized placard and a letter—we let the coffee chain’s leaders know that if they really gave a frap about the planet, then they would drop the upcharge for vegan milks.

    April 21, 2023: Gear up for a gas! New Starbucks CEO Laxman Narasimhan got a cheeky gift from PETA in honor of Earth Day: a “cow fart” in a jar. Hoping Narasimhan would help clear the air, PETA urged him to stop “milking” customers and harming animals and the planet.

    PETA Headed to Starbucks’ Boardroom

    Since 2019, we’ve given Starbucks a piece of our mind at its shareholder meetings and submitted shareholder resolutions to advocate against the nonsensical charge for vegan milks.

    PETA’s ‘Dead Calf’ Protests Starbucks’ Vegan Milk Upcharge
    Read The Reports

    March 18, 2020: Clueless actor and PETA Honorary Director Alicia Silverstone joined Starbucks’ virtual annual meeting to ask the company to stop charging extra for nondairy milks.

    “When will Starbucks put its money where its mouth is and remove the barrier to customers choosing climate-, health-, and animal-friendly vegan options by dropping the surcharge on nondairy milk?”

    —Alicia Silverstone

    March 16, 2022: PETA caused a stir during Starbucks’ annual meeting by calling out the company for being all talk and no action. We pointed out that the CEO himself—Kevin Johnson—has claimed that Starbucks wants to “give more than [it takes] from the planet,” but if that were really the case, the company would incentivize consuming animal- and environmentally friendly vegan milks by not charging extra for them.

    Producing cow’s milk generates around three times more greenhouse gas emissions and uses nine times more land than vegan options do. It takes 628 liters of water to make 1 liter of cow’s milk—oat or soy milk requires 90% less water.

    “Starbucks claims to value ‘challenging the status quo and … holding ourselves accountable.’ Words have to mean something.”

    —From PETA’s question to Starbucks at its annual meeting

    September 19, 2022: In PETA’s first-ever Starbucks shareholder resolution, we called on the company’s board of directors to commission a report examining whether the coffee chain is harming its reputation—and losing customers—by charging a premium price for the vegan milks it agrees are better for the planet.

    PETA members caused a stir outside Starbucks’ headquarters in Seattle to call on the chain to stop penalizing customers who care about animals and the environment.

    March 23, 2023: At Starbucks’ latest virtual shareholder meeting, PETA asked four pressing questions—one of our own and three on behalf of fellow shareholders who are also passionate about ending the vegan milk upcharge.

    Since Starbucks’ new CEO Laxman Narasimhan started two weeks early and led the meeting, PETA hopes he received our input with fresh urgency.

    We explained how the dairy industry condemns cows exploited for their milk to a relentless cycle of forced impregnation, birth, and nearly round-the-clock milking before sending them to a gruesome death after four or five years. Then we asked, “Knowing that dairy is the product of immense suffering, environmental destruction, and dietary racism, how do you justify supporting and even actively promoting its consumption by continuing to impose an ‘ethical tax’ on vegan milks?”

    Following introductory lead-in comments for each, the three other questions were read:

    “When will Starbucks return to the values that made me an investor by listening to its customers, leading the coffee industry instead of lagging behind, and dropping the upcharge on vegan milks?”

    “Since Starbucks has admitted that dairy is the biggest contributor to the company’s carbon footprint and is a major factor in climate change, why doesn’t Starbucks institute a dairy upcharge or, even better, drop dairy altogether?”

    “Given Gen Z’s aversion to dairy, why doesn’t Starbucks make vegan milk the default option instead of charging more for it?”

    During the meeting, we also presented our shareholder resolution—originally submitted in September 2022—urging the company to commission a report examining how dropping the upcharge for vegan milks could increase Starbucks’ sales.

    PETA supporters with Animal Rights Initiative descended on Starbucks’ headquarters in downtown Seattle at the start of the meeting to make their position known.

    April 13, 2023: After PETA submitted a shareholder resolution calling out Starbucks’ problematic vegan milk upcharge, we received enough votes from the company’s shareholders to qualify to submit another resolution in 2024. This was great news, as submitting back-to-back shareholder resolutions allows us to keep pressure on the chain.

    While we won a victory in the boardroom, we also kept the heat on Starbucks by partnering with Switch4Good—a nonprofit run by Olympian Dotsie Bausch dedicated to “[d]isrupting norms around dairy and health, working to abolish dietary racial oppression, and fighting climate change”—to hold a day of action against the company.

    During the action-packed day, we hosted protests across the U.S. and Canada, mobilized supporters to blast the company on social media, held sit-ins, encouraged everyone to call the company to express their opposition, and more.

    September 25, 2023: In our second-ever Starbucks shareholder resolution submission, PETA pressed the company’s executives to examine the true cost of alienating consumers who can’t stomach cow’s milk for ethical, religious, environmental, or dietary reasons.

    According to multiple studies, Gen Zers—whose spending power has more than doubled in three years to reach an estimated $360 billion—view cow’s milk as “basic” or “uncool.” So by charging a premium price for vegan milks, Starbucks may be harming its reputation and actually losing customers in the process.

    Do Animals and the Planet a Favor: Go Vegan

    Why stop at coffee creamer? Whether your goals include being healthier, showing animals more kindness, or saving the planet, being vegan is the only way to go. And you won’t believe how easy it is! Click on the link below to get started on your journey of compassion.

    The post Starbucks Becomes the Largest Chain in the US to Offer Free Vegan Milk appeared first on PETA.

    This post was originally published on Animal Rights and Campaign News | PETA.

  • tindle foods
    14 Mins Read

    Timo Recker, CEO of plant-based startup TiNDLE Foods, talks evolving consumer attitudes, sales and funding declines, the importance of taste, and his admiration for Beyond Meat.

    It’s been nine months since Timo Recker took over the reins of TiNDLE Foods from his fellow co-founder Andre Menezes. The leadership change came at the end of a big year for the Singapore-headquartered startup, and that momentum hasn’t halted in 2024.

    A year ago, the company rebranded itself from Next Gen Foods to align with its flagship plant-based meat brand TiNDLE, months after acquiring London-based alt-dairy startup Mwah! This was followed by the launch of a domestically produced breakfast sausage in the US, and the brand’s stateside retail debut months later.

    All the while, TiNDLE Foods was making major strides in Europe, especially the UK and Germany, Recker’s home country. Under his leadership, the company has debuted in Switzerland, unveiled a crop of new stuffed chicken range – which were rolled out in August – introduced a new bratwurst line, and is diversifying its portfolio with a forthcoming barista oat milk.

    barista oat milk
    Courtesy: TiNDLE Foods

    It has also been forming partnerships with physical and e-commerce retailers in the US, recently launching its products into 160 Giant/Martin’s stores on the East Coast. And oh, it was at the Met Gala.

    Recker, the former founder and CEO of LikeMeat (now part of the Livekindly Collective), is now back in Germany, overseeing TiNDLE Foods’ additional growth plans for Europe. This isn’t the first time he’s at the helm – having co-founded the startup with Menezes, he served as CEO from July 2020 to May 2021.

    Now, as the plant-based sector suffers from faltering sales, lower investment, and misguided media coverage, Recker speaks to Green Queen in a wide-ranging interview. He explains how the role of a CEO has changed since he was last in it, what the industry is missing currently, why a host of startups have been forced to shut down, and what governments can do better.

    This interview has been edited for clarity and concision.

    Green Queen: You were previously CEO for a year. Why did you decide to return to this position?

    Timo Recker: I held the role of CEO in 2020 through the first part of 2021, while we were still in the early stages of R&D and without a consumer product available yet. Andre Menezes took the helm as CEO at the start of 2021 to bring our first product, TiNDLE Chicken, to market, and he led the company through a period of rapid growth, establishing a name for the brand globally first in foodservice – by working with many recognised and trendsetting partners in the space.

    At the start of this year, our focus was to grow the distribution of our products, especially in retail, where I have experience from my time leading LikeMeat. Foodservice will always be an important and influential channel for us, as that’s where many consumers have first tried TiNDLE products or will be introduced to new brands. But our goal was always to be available in both channels and make great-tasting plant-based products accessible to consumers wherever they shop.

    We’re in grocery stores today across Germany, Switzerland, the UK, and the US – many of which are some of the biggest and most challenging retail markets in the world. This year, we’ve been focused on introducing TiNDLE Foods to new retailers, but also growing and diversifying the product range to fit wider consumer needs.

    tindle chicken
    Courtesy: TiNDLE Foods

    GQ: How has the role changed at TiNDLE Foods from then to now?

    TR: We’re working within a very different context today – both operationally with the addition of wider grocery distribution and in terms of the global economic situation.

    As we’re available in retail both in Europe and the US today, our go-to-market approach needs to consider the grocery customer, whereas before we were targeted on restaurants and operators. The path to purchase is different here and a lot of work [is required] to understand the consumer needs to drive category growth.

    We’ve had to update or develop new workstreams internally to address those needs, while maintaining our commitment to using high-quality and simple ingredients – which we’ve been doing since the very start.

    Plant-based sales have also declined, but at the same time, we’re seeing moves within the space that indicate it’s not necessarily going away. A number of mergers and consolidation efforts have occurred over the last few years, and major global retailers are adding plant-based products to their private labels. To me, these are positive signals – and while organic growth may be slower than anticipated, our industry is adapting and actually getting closer to understanding the needs of our shoppers.

    This doesn’t impact our category alone, as we’re seeing ripple effects of market factors like inflation, high interest rates, and global conflict and unease hit many industries and businesses. Part of my role today is navigating this market and making sure TiNDLE remains nimble as we keep an eye on achieving our mission of reducing humanity’s reliance on animals as a food source.

    GQ: Building on that, how has the industry changed since the last time you were CEO?

    TR: There’s now a wider understanding and acceptance of plant-based foods. Especially in Europe, where LikeMeat started, it’s become increasingly popular and frankly, the norm, to eat plant-based foods on a regular basis. It’s no longer a sustainability ‘fad’ or occasional dining habit, but one that’s rooted in the lifestyle and culture now.

    Germany is the biggest market for plant-based foods, with the UK following behind as second. In Germany, where we have widespread distribution of our retail products with the Edeka Group, sales of plant-based foods have grown year-on-year – up by 42% since 2020. There’s generally a wider acceptance and willingness to try plant-based foods, which wasn’t the case when I started LikeMeat in 2013.

    That also means there are more players and diversity of offerings in the market today. TiNDLE is not the only company making plant-based foods, so we do have the challenge of educating consumers about our products and what makes them different. While we’ve always focused on R&D and product innovation, we are also doing so now with a lens on home cooks and the retail experience.

    tindle oat milk
    Courtesy: TiNDLE Foods | Composite by Green Queen

    GQ: TiNDLE Foods recently made a move into plant-based milk, a year after acquiring Mwah – can you tell us more about the product’s development and applications? When and where are you launching the milk and the gelato?

    TR: We previewed our barista oat milk earlier this year at the Natural Products Expo West show, where we were able to gather product feedback from a wide range of consumers and retailers. With that helpful feedback, we’ve been working on finalising the final formulation for different regions.

    We are happy with the innovation and product quality so far and have developed what we believe is a differentiated product in the barista milk category. We will share more once we have a rollout date and launch details confirmed.

    Our acquisition of Mwah! last year allowed us to incorporate their dairy technology platform and capabilities, which will serve as a basis for future dairy foods. The platform will allow us to create gelato in the future, but for now, we’re focused on the development of our barista milk product.

    GQ: You’ve always talked about being a multi-category company. Is TiNDLE Foods working on other meats like beef, pork or seafood too?

    TR: Our current focus is widening the reach of our current products, which includes the complete TiNDLE Chicken range (for both foodservice and retail) and TiNDLE Bratwursts (in Germany), and continued development of our dairy products.

    With the market for plant-based milks being established and performing well, we have the opportunity to use that cross-aisle promotion for our chicken and sausage products – bringing those active customers into the plant-based meat category. 

    We have the competence and know-how to do beef, seafood, other meats, etc., but don’t have plans right now to enter other categories. Our model and consolidation of all brands under the TiNDLE Foods umbrella would allow us to do so in the future.

    tindle foods ceo
    Courtesy: TiNDLE Foods

    GQ: What do you feel is missing in the plant-based industry right now?

    TR: We’re missing the taste factor and culinary experience on the consumer side in the plant-based industry right now. Food is meant to be enjoyed and is behind so many of life’s greatest moments. We see that a lot of the backlash against the industry hits on that point, and particularly on taste – we feel that’s somewhat accurate when it comes to the overall experience consumers are getting from start to finish when trying a new plant-based product.

    This is partly why we launched the stuffed chicken line now. Not only is it easy to prepare at home, but we’re paying tribute to our roots in the gastronomy world and bringing some of those chef-inspired flavours into people’s homes. We want to elevate the plant-based meat experience to that of animal meat.

    You might plan your whole meal around a steak or roast chicken – or look up the menu at a new restaurant you’re trying and build anticipation – and we want to do the same with a centre-of-the-plate item like TiNDLE Chicken, whether it’s at home around the dinner table or a great restaurant. 

    What we also need to see are more products that bridge great taste and experience with great nutrition and clean labels. It’s important to have taste together with short, clean recipes that are also nutritious for the consumer. We’re seeing a move in this direction, but it needs to be coupled with what we mentioned earlier on taste/culinary experience.

    GQ: As a CEO, how do you view the sales declines of plant-based meat over the last couple of years?

    TR: What we’re seeing today is similar to what we’ve seen in past tough market waves. When times are tough, costs of goods go up and, so we’re seeing many people go back to animal meat, as it’s more affordable when compared to some of the premium plant-based meat options out there.

    Our industry is under pressure and we’re seeing a number of players struggle and compete against the cost of conventional meat.

    However, the sales dip is not necessarily negative to me, as it feels like a natural progression for any industry. The modern industry of plant-based meats is still quite young, having only been around for 15 years or so and having taken off in the last five to six years. On the other hand, the modern meat industry and factory farming have been around for decades.

    The dips also show that there isn’t a lack of interest, but rather that demand was not as strong as our optimistic projections thought it would be. Consumers are still buying plant-based meats, and what we’ve seen specifically in our category of chicken is that there’s an appetite for new products and brands.

    Customers are largely unhappy with the status quo items they’ve had on shelves for the last decade or more, and they want new and innovative selections to choose from. We’re seeing that chicken remains the #1 seller in the frozen plant-based category, ahead of beef and pork, with 37% of the total plant-based meat market share today [according to SPINS data].

    tindle stuffed chicken
    Courtesy: TiNDLE Foods

    GQ: What’s your take on the lack of investment in plant-based lately, in contrast with the boom in VC interest in fermentation startups?

    TR: I think some investors were disappointed with the slower growth and adoption in plant-based, as their expectations were that there’d be more exponential growth. However, a dip in investment in the category doesn’t necessarily mean there is a lack of opportunity for plant-based companies.

    Many investors are choosing to evaluate the current environment before taking additional risks. Some investors might actually want to invest right now and take advantage of the opportunities. In the next couple of months, I think there may be some interesting deals in our sector because of the downturn.

    For TiNDLE, we have been able to preserve our runway longer and use it to focus on organically growing the business. While we’re not focused on fundraising or seeking out new investors right now, we are still dedicated to our mission and finding ways to solve the climate crisis.

    Many of our customers and partners also are committed to finding sustainable solutions to our broader food system and ensuring food security and safety for future generations. We can continue to build this network, expanding the reach of products and continuing to innovate for our customers.

    GQ: Quite a few companies have been forced to shut in the last 18 months. What do you think are the root causes of these developments, and how can they be addressed?

    TR: Overall, we’re seeing that funding has declined with growth slowing. On top of that, there is difficulty in creating products that break through and can tap into unmet consumer needs.

    One issue is also high overhead costs, typically coming from manufacturing or ingredients production. Our space is rooted in innovation and technology, which is fantastic and inspiring for the food industry in general – but the costs of maintaining extensive R&D or production facilities are high, especially today.

    Labour, raw materials, infrastructure – all of that adds up and can be difficult to balance when growth over the last year plus has been slower than anticipated.

    We’re always looking for efficiencies in the business and one way we’ve been able to do that is by working with co-manufacturers instead of owning and operating our own facilities. Our co-manufacturing partners are seasoned and understand the art of production a lot better than we do, so they’re able to take on the full workflow of food manufacturing on their end. It requires trust and a bit of a learning curve, but it’s been beneficial for us to reduce those high overhead costs.

    We have also chosen to develop unique product recipes with simple ingredient lists, so availability and efficient production is not a problem for us.

    Like I mentioned earlier, a number of mergers and acquisitions have taken place in recent years. These types of strategic partnerships and consolidation efforts can allow companies in our category to band together and strengthen the impact we can make on the food system and supply chain, as we ultimately share the same mission and long-term goals.

    timo recker
    Courtesy: TiNDLE Foods

    GQ: Do you believe governments need to invest more in the sector? How can they be persuaded to do so?

    TR: Yes, I do believe they can do more. Governments can help stimulate production and promote widespread awareness of plant-based diets – ideally making it more transparent for consumers why shifting away from animal-based foods can be beneficial across so many areas of our daily lives.

    Plant-based foods have to compete with the long-standing relationships that animal meat and food producers have with policymakers and governments. This has long allowed prices of animal food products to remain affordable, thanks to government subsidies.

    The plant-based food industry does not have this type of support and to consumers – it looks like our prices are unfairly high when compared to their animal-based counterparts. Price is not the sole reason why consumers do not purchase plant-based products, but it is increasingly a factor of consideration for people today when doing their grocery shopping or choosing to dine out (especially with inflation concerns).

    Governments are aware of food security concerns – particularly when it comes to feeding growing populations, overall global supply chain uncertainty and increased tensions internationally, and the climate and global warming threats impacting our natural resources. The awareness is there, but the persuasion needs to come with mass popularity of the issue with populations.

    GQ: Which companies in the space are inspiring you the most right now, and why?

    TR: The companies inspiring us today are those that are addressing broad consumer needs by innovating on ingredients. We are seeing really great innovation happening in the space of health and clean ingredients today.

    To the majority of consumers, they still perceive animal meat as ‘healthier’ and ‘cleaner’ than plant-based meat. But the truth is that while animal meat may appear to offer certain nutritional benefits, there are still a large amount of additives and processing when you look closely at the full cycle of how that meat arrives from the animal to your kitchen. Whether it’s hormones, antibiotics, GMO crop feed, the animal meat is not as ‘clean’ and ‘unprocessed’ as it appears.

    Companies in our space that are moving toward clean recipes and health-focused ingredients are inspiring to me. I admire Beyond Meat’s resilience and innovative power over the last year, as they pivot to wholesome ingredients. I’m also inspired by the ingredient innovation play from Meati and their use of mycelium – it’s really fascinating how they’ve been able to create a product with good taste and texture, but also hit on core nutritional needs.

    I’m also impressed by the team at LikeMeat. After I left the company, they have more than doubled their revenue and grown significantly, becoming a household name in many countries.

    beyond sun sausage
    Courtesy: Beyond Meat

    GQ: What’s in store for TiNDLE Foods over the next 12 months?

    TR: You will continue to see TiNDLE bring new innovation – including a new technology platform – adding on to the popular offerings we’re already selling today. We feel what we’ve done well is bring excellence in taste and experience to the plant-based category, so we’ll continue to grow and improve on that over the next year.

    We also plan to make TiNDLE products more widely available – whether in local grocery stores or different retail channels (e-commerce, meal kits, etc.), and also with foodservice groups and chains.

    GQ: Where do you see the brand in five years’ time?

    TR: In five years, TiNDLE will evolve into a driving force in the category – supporting the jump from capturing 1% to 10% of the global meat market. In that time, we’d like to see people have closer and easier access to excellent plant-based products, thanks to increasing education around the power of a plant-based diet coupled with lower prices.

    With the TiNDLE brand, we would help spark that shift by contributing the best-tasting and high-quality, clean products – continuing to innovate, grow efficiencies, and support broad consumer awareness in that time.

    The post TiNDLE Foods CEO Timo Recker: There Isn’t A Lack of Interest – the Demand Just Wasn’t As Strong As Predicted appeared first on Green Queen.

    This post was originally published on Green Queen.

  • flora smoked garlic butter

    3 Mins Read

    In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers a first-of-its-kind alt-butter, the popularity of Silk plant-based milk, and the transformation of a former chicken farm.

    Dutch CPG giant Upfield has expanded its Flora Plant B+tter range in the UK with a limited-edition Smoked Garlic-flavoured vegan block butter, which it describes as an “industry-first”. It will be available at 250 Sainsbury’s stores from September 29.

    Swiss plant-based meat pioneer Planted has announced it will showcase its vegan steak at SIAL Paris (October 19-23). The product will also into French foodservice and retail in the coming weeks.

    In the UK, vegan egg startup OGGS has rolled out a lemon loaf cake topped with aquafaba meringues. They’re available at Tesco and on Ocado.

    Doughnut chain Krispy Kreme has added three new flavours to its vegan range in the UK: Salted Caramel Sensation, Blueberry Bubble Bliss and Cinnamon Swirl.

    gooddot plant based
    Courtesy: Bademiyan

    In India, Mumbai restaurant Bademiya has introduced a range of plant-based meat dishes using GoodDot‘s meat analogues. Menu highlights include Soya Bhuna Masala, Soya Kadhai, and Soya Chilli.

    Israel’s SimpliiGood has announced it will launch its spirulina-based smoked salmon in Europe early next year, featuring 40% protein and fewer than 10 ingredients.

    And Sigma-owned meat analogue brand Better Balance has launched its new pea-protein-based Better Dog at all 27 Gelson’s Markets locations across Los Angeles County.

    Company and finance updates

    After Swedish mycoprotein producer Mycorena was rescued from bankruptcy by Nalpasol, there were questions about what this would mean for its employees. Mycorena founder and CEO Ram Nair has now confirmed that he has left the company.

    mycorena bankruptcy
    Courtesy: Mycorena

    ProVeg International has launched its Food Innovation Challenge for students in Asia to develop an innovative plant-based food product for the Asia-Pacific market. Winners will get a portion of the $10,000 prize money and the chance to partner with brands like Beyond Meat, Mars, Unilever and Monde Nissin.

    Scottish food tech startup Nandi Proteins, which is developing an egg white replacer for gluten-free bakes and mycoprotein-based meat alternatives, has attracted €500,000 via a convertible loan, with participation from state investors like UK social innovation agency Nesta and Scottish Enterprise. This comes ahead of a £1M equity funding expected to close later this year.

    Research and manufacturing developments

    Derek Sarno, co-founder of Wicked Kitchen, has converted a chicken farm in Norfolk, England to a sustainable mushroom farm, in collaboration with The Little Mushroom Co. and Smithy Mushrooms.

    The world’s largest dairy producer is also the world’s largest alt-dairy consumer, according to Statista. Nearly a third (32%) of Indians regularly drink oat milk and eat almond yoghurts – followed by Thais and Emiratis (both 29%).

    most popular plant based milk
    Courtesy: Statista

    Statista also found that Silk is the leading milk alternative in the US, with 34% of Americans having tried it, followed by Almond Breeze (30%). These two are also the most likely to make people come back for more, with 86% saying they’d purchase Silk again, and 84% saying so for Almond Breeze.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Smoked Garlic Butter, Plant-Based Tikkas & A Mushroom Farm appeared first on Green Queen.

  • nutella plant based
    7 Mins Read

    Months after first announcing the move, Ferrero has at last launched a vegan version of Nutella, starting with Italy, Belgium and France.

    Milk powder is out in the vegan iteration of the world’s most popular chocolate spread, with Ferrero opting to use chickpeas and rice syrup in the new Nutella Plant-Based SKU.

    After years of impassioned requests from vegans across the world, the Italian confectionery giant has today (September 4) introduced vegan Nutella in supermarkets in Italy, Belgium and France. The Vegetarian Society Approved product is retailing for €4.49 and comes in a 350g jar with a light-green lid.

    Marking the company’s 60th anniversary, the launch comes months after industry insiders tasted the gianduja spread at Nielsen IQ’s annual Linkontro event in Sardinia in May, six months after Ferrero filed a patent.

    “At Ferrero, we are always scouting and exploring opportunities on the emerging food trends and looking for ways to meet consumers’ needs and expectations,” a company spokesperson told Green Queen.

    “Within this context, Nutella Plant-Based is a delicious new option developed by Ferrero to offer the unmistakable Nutella experience to even more consumers, like those choosing to reduce or avoid animal products whether for diet (for example, vegan, lactose intolerance) or lifestyle reasons,” they added.

    As vegan Nutella hits shelves in Europe, here’s everything you need to know about the spread.

    What are the ingredients in the vegan Nutella?

    vegan nutella launch
    Courtesy: Ferrero

    The ingredient list for Nutella Plant-Based is almost identical to the original version. Both spreads contain sugar, palm oil, 13% hazelnuts, 7.4% low-fat cocoa powder, and soy lecithin. The original Nutella contains vanillin, while the vegan label doesn’t specify what flavouring is used. Similarly, salt isn’t listed on the conventional Nutella, but it is present on the plant-based ingredient list.

    The biggest difference, of course, is the dairy milk powder. In Italy, Nutella contains 8.7% skimmed milk powder made from cow’s milk, and this is what’s made the spread unsuitable for vegans. The plant-based iteration swaps the dairy for chickpeas and rice syrup powder.

    That might seem like an odd combination, but it’s the result of five years of R&D at Ferrero. “Rice syrup allows you to obtain the same delicate sweetness as powdered milk, while chickpeas have such a balanced taste and texture that they integrate perfectly with the other ingredients in the recipe,” the company explains on its website.

    How does Nutella Plant Based compare on nutrition?

    nutella plant based nutrition
    Courtesy: Green Queen

    Okay, so nobody’s saying Nutella is a health food – it was never meant to be. But it’s still worth comparing the classic version with its vegan counterpart.

    Most of the differences are marginal – Nutella Plant Based has 534 kcal to the original’s 539 per 100g. The vegan spread also has 0.9g more fat (31.8g per 100g), 0.4g more saturated fat, and 0.5g more protein than the conventional version.

    The more notable difference is in the carb content. Despite the addition of rice syrup, vegan Nutella has 4.1g fewer carbohydrates. An even bigger gap lies in the amount of sugar in each product: Nutella Plant-Based has 45.4g per 100g, while classic Nutella contains 56.3g of sugar. It means that the dairy-free Nutella has nearly 11g less sugar per 100g.

    Where is vegan Nutella produced? And is it sustainable?

    vegan nutella ingredients
    Courtesy: Ferrero

    Nutella Plant-Based is being manufactured at Ferrero’s Sant’Angelo dei Lombardi factory in Italy, with the first industrial production dated June 2024. Designs for the vegan production line have been ongoing since January 2023.

    It’s hard to determine how sustainable vegan Nutella is just yet, since Ferrero hasn’t released any details about this. But who says we can’t come up with some rough calculations of our own?

    According to Carbon Cloud data, skimmed milk powder generates 15.5kg of CO2e per kg. Chickpeas account for a meagre 0.4kg of CO2e, and brown rice syrup comes in at 1.77kg of CO2e (there’s no Carbon Cloud date for white rice syrup).

    Milk powder makes up 8.7% of Nutella, according to Ferrero’s website. Last year, the company produced 500,000 tonnes of the spread – based on our back-of-the-envelope calculations, that equates to about 659 million kg of CO2e from the milk powder alone.

    Assuming that the rice syrup and chickpea have been substituted in equal measures, their combined emissions would equate to nearly 94 million CO2e for the amount of Nutella produced in 2023.

    It means that by replacing dairy with chickpeas and rice syrup, the vegan Nutella could possibly reduce Ferrero’s annual production emissions for the spread by 565 million kgs of CO2e.

    This is all based on a number of assumptions, of course. The real number will vary based on several factors, including where the ingredients are sourced from and the exact quantities of each ingredient.

    nutella vegano
    Courtesy: Ferrero

    As for the use of palm oil – which is linked to widespread tropical deforestation and human rights issues – Ferrero is considered an outlier in the food industry, ranking second out of 227 countries in the WWF’s 2024 Palm Oil Buyers Scorecard. It scored 22.9 out of a maximum 24 (behind only French bakery giant Cérélia), factoring in traceability, sustainability and commitments, among other metrics.

    Still, climate advocates are hoping Ferrero eventually changes course anyway. Jasmijn de Boo, global CEO at food awareness organisation ProVeg International, told Green Queen: “We hope that Ferrero will further improve their product with a sustainable alternative to [palm oil]. More ingredients sourced from Europe will also help to reassure farmers that there is demand for their crops in the plant-based market.”

    What about the packaging?

    plant based nutella
    Courtesy: Ferrero

    Ferrero is keeping sustainability in mind with the packaging too, with the Nutella Plant Based spread housed in a 60% recycled glass jar, alongside a recycled plastic lid derived from a mass balance approach. Here, both virgin and recycled materials are mixed during the production of the plastic.

    “The process that guarantees the correct allocation of recycled materials to the Nutella caps is certified according to the ISCC standard,” the company explains on its website.

    “With the ISCC certification, you are sure that at the beginning of the supply chain, an equivalent quantity of recycled materials has been inserted for each Nutella cap. One of the main advantages of the mass balance approach is the possibility of increasing the use of recycled materials in existing supply chains.”

    Ferrero’s spokesperson said that the recyclable glass jar, plastic lid and paper disc can be recycled when collected in the appropriate glass, plastic and paper streams. “To preserve Nutella’s taste, we also use a protective sealing film made from a material composed of paper and aluminium,” they added.

    Where else will vegan Nutella be available? And why should you care?

    vegan nutella
    Courtesy: Ferrero

    “Today, we have started launching this product in a few selected European markets, such as Italy, France and Belgium. In the future, we aim to roll out this product to more countries, taking into consideration its performance and consumers’ feedback,” the company’s representative told Green Queen.

    Ferrero is reportedly planning a January 2025 launch for the vegan Nutella in Germany, coinciding with Veganuary. It has already filed a patent for the product in the country.

    If you’re not vegan, lactose-intolerant or allergic to dairy, this development might not mean much to you. But Nutella is an ingredient in kitchens around the world, and its mass-market status means it’s significantly more affordable than other vegan chocolate spreads, a key factor for consumers in many countries, especially in the Global South. So Nutella Plant Based is, decidedly, a big deal.

    Ferrero, through Nutella, is the market leader in spreads. Research shows that plant-based spreads will grow in value from $495M this year to $813M a decade later. For Ferrero, which made €53.2M ($58.8M) in profit in 2023, this is a ripe market there for the taking.

    “Ferrero is setting an example of how taste and texture do not need to be compromised to make products containing dairy ingredients into more climate-friendly plant-based ones,” said ProVeg’s de Boo.

    She is now calling on other industry giants to follow suit: “Developments in the eating habits of Europeans should add impetus to other producers of the world’s leading food brands to make plant-based versions of their products where feasible.”

    The post Nutella Plant-Based: Everything You Need to Know As Ferrero Launches Vegan Version of Beloved Spread in Europe appeared first on Green Queen.

    This post was originally published on Green Queen.

  • veggie shack
    5 Mins Read

    US fast-food chain Shack Shack has added the Veggie Shack burger to the menu at all Hong Kong and Macau stores for a limited time.

    The Veggie Shack is coming to Hong Kong and Macau, as Shake Shack continues to roll out the whole-food burger across Asia-Pacific, following launches in Singapore, Thailand and the Philippines.

    Made from 11 vegetables plus grains like farro and quinoa, the vegetarian burger has been in the making for six years. It’s paired with American cheese, pickles, crispy onions, and ShackSauce, all housed between the chain’s signature potato bun.

    The chain wants to diversify its offerings to appeal to both meat-eaters and vegetarians. While the patty itself is plant-based, other elements – like the cheese, sauce and bun – are not. So at the moment, to make it vegan, the bun can be swapped for a lettuce wrap and the other elements can be removed.

    Green Queen’s Sonalie Figueiras tasted the patty at a launch event in Hong Kong yesterday. “After trying (and failing) to taste the patty three different times during a California trip last year, my expectations were high. But this totally delivered,” she says.

    “Tasty and very vegetable-forward, the Veggie Shack feels almost healthy, which is not typical of a burger chain. It’s a game-changer for the Hong Kong market.”

    The HK$66 ($8.45) Veggie Shack will be available from September 12 to November 3 at all its 7 locations in Hong Kong and its Macau outlet. On launch day, the company is offering the burger for just half its price (HK$33/$4.23), while touring the city with a van.

    shake shack vegan
    Courtesy: Sonalie Figueiras for Green Queen

    Shake Shack celebrates veggie burger with truck tour

    The Veggie Shack has been under development in Shake Shack’s Innovation Kitchen in New York City since 2018, with an iteration of the burger first launched in the US in May 2023.

    The meatless burger is being introduced to the Asian market this year, with the QSR chain releasing it on the menu in Singapore in April. This was followed by the Philippines in August, and Thailand last weekend.

    As in these other regions, the Veggie Shack is a separate menu item in Hong Kong and Macau and is cooked on the same grill as meat.

    Unlike competitors McDonald’s and Burger King, whose vegetarian burger launches featured patties made by leading plant-based meat brands like Beyond Meat, Impossible Foods and the Vegetarian Butcher, Shake Shack’s 11-vegetable base is made up of portobello mushrooms, shiitake mushrooms, sweet potato, carrot, celery, leek, roasted red onion, roasted garlic, cabbage, beet and chives, complemented with whole-food ingredients like sunflower seeds and miso, alongside the quinoa and farro.

    In addition to the Veggie Shack, the restaurant chain has brought out a limited-edition Earl Grey Shake, which comprises thick vanilla custard and is tipped with shortbread cookies, whipped cream, and a sprinkle of freshly soaked tea.

    shake shack veggie burger
    Courtesy: Shake Shack

    On launch day, a Shack-Van will be making its way through Hong Kong, starting at Central Pier at 11:30am, moving to Tsim Sha Tui at 1:30pm, and finishing at Kwai Fong at 4pm. Alongside the Veggie Shack, the food truck will feature lemonades and vouchers for free fries, as well as some goodies.

    Shake Shack has also partnered with Simran Savlani, founder of local condiments brand A Spark of Madness (famous for its Hong Kong chilli crisp) and its eponymous vegetarian cookbook, who will host a Crinkle Cut Fries Jamming station on September 21 and 22 at IFC Mall and Harbour City, respectively. The experience will be open to guests who purchase both the Veggie Shack and Crinkle Cut Fries, with visitors getting to try Savlai’s line of sauces.

    Keeping up with consumer trends

    In its 20th year now, Shake Shack has taken a different route from fast-food counterparts like McDonald’s and Burger King, opting to develop whole-food patties in-house instead of collaborating with plant-based meat brands like Beyond Meat and Impossible Foods.

    The chain has tested different versions of its vegetarian patty in certain New York City locations since 2018. And it trialled a Vegan ShackBurger (with plant-based cheese and ShakeSauce too) at certain UK stores in 2020, before rolling out a Crispy Shallot Burger with a base of roasted mushrooms, onions, miso and bulgur wheat.

    All these efforts play into consumers’ growing demand for whole-food options. Perhaps the most prominent example of this interest is Beyond Meat’s move into veggie sausages in July. With health at the forefront, Asian consumers want more whole foods too.

    “Here’s hoping it inspires other chains to make their menus more inclusive,” Figueiras said of the new burger. “Many people love Shake Shack: teenagers, little kids, families – and those groups need options for the vegans and flexitarians among them.”

    In Thailand, where the Veggie Shack is now available, 44% of consumers would like to replace meat with traditional plant proteins like beans, tofu and legumes, versus 29% who would prefer plant-based meat. Similarly, 47% say they’d rather eat whole-plant foods than meat analogues.

    shake shack veggie burger ingredients
    Courtesy: Shake Shack

    Likewise, in China, “vegetables that are high in protein, iron, and calcium are particularly appealing to consumers”, according to a survey by ProVeg. Marketing campaigns and strategies that clearly highlight the nutritional value of fresh produce (as well as meat and dairy analogues) were earmarked as a powerful way to attract more plant-based eaters.

    Currently, there are no confirmed plans for the Veggie Shack in mainland China, but its rollout across Asia-Pacific is promising. The company has been experimenting with various climate and health-forward trends. It began trialling Zero Acre’s Cultured Oil in two New York City locations last year, as sentiments cool on seed oils.

    The company also debuted a plant-based chocolate milkshake and chocolate custard in partnership with NotCo, the Chilean food tech startup that counts Enlightened Hospitality Investments (EHI) – the growth equity fund by Shake Shack founder Danny Meyer – as an investor. (Neither of these offerings are available in Asia-Pacific.)

    EHI also co-led a $25M Series A round for Pinky Cole’s cult-favourite plant-based burger chain Slutty Vegan in 2022 – it now has 11 locations and is opening its latest one in the world’s busiest airport later this year.

    The post Shake Shack Debuts Veggie Shack Burger Made From 11 Vegetables in Hong Kong & Macau appeared first on Green Queen.

    This post was originally published on Green Queen.

  • massive attack act 1.5
    7 Mins Read

    British trip hop pioneer Massive Attack held a festival that rewrote the rules of eco-friendly concerts, and is calling on the live music industry to adopt its low-carbon playbook.

    On Sunday, Massive Attack hosted 35,000 people at a daylong music festival at Clifton Downs in its home city of Bristol, also featuring American rapper Killer Mike, Irish folk group Lankum, and English actor and musician Samantha Morton.

    While it may have been the trip hop band’s first home concert in five years, it was also a first-of-a-kind gig on a global scale. Described by the band as the lowest-carbon concert of its scale in history, it featured exclusively vegan food, an electric-powered stage, and no car park.

    Aptly named Act 1.5 – after the 2015 Paris Agreement, where world leaders committed to climate action that would keep post-industrial temperature rises below 1.5°C – the gig was seven years in the making.

    It came three years after the Tyndall Centre for Climate Change Research published a report laying out a blueprint for climate-friendly concerts, which was commissioned by Massive Attack. With help from non-profit A Greener Future (AGF) – which aims to lower music industry emissions – the festival acted as practical proof that such measures could be taken.

    While many artists are trying to figure out ways to curb their live shows’ emissions, few are actually meaningful, according to Massive Attack frontman Robert Del Naja. “If what you’re doing’s not 1.5 compatible, it’s irrelevant,” he told the New York Times. “It’s simply a gesture, an idea. It’s not doing anything.”

    Transport and energy emissions major targets for Massive Attack

    Act 1.5 aimed to address key areas of greenhouse gas emissions, from transport and energy to food and waste. According to AGF, audience travel accounts for 41% of an event’s emissions, by far the largest source of this sector’s carbon footprint. When you factor in artists, their teams, and traders, this jumps to 57%.

    This is why a host of measures squarely focused on mobility. To reduce transport-related emissions, local residents were prioritised with presale access to tickets, and for those travelling, Massive Attack incentivised them to use trains, offering access to a VIP bar and separate toilets.

    Within Bristol, the band strongly encouraged attendees to walk, cycle or take public transport. It even organised free electric shuttles to and from the two main train stations, as well as five special trains from rail operator GWR for people to travel back home after the concert – since Sunday was a bank holiday, late-night trains were suspended. And doubling down on the transportation focus, the venue intentionally had no car park.

    The band also reduced the number of trucks it uses to carry equipment to the venue and between the festival stages, going from six to two – and these were electric trucks. The entire site was powered by renewable energy through Ecotricity’s electric batteries.

    “At blueprint level, it was: how do we design an exciting show that doesn’t take 25 trucks to move from place to place?” Del Naja told the Guardian. “Now our haulage is down to two trucks, and I feel the show is more confrontational, provocative and visually dynamic. It hasn’t lost anything – it’s gained more.”

    The Safe From Harm singer added: “I’d like to think that next year all the big stages at all the big festivals will be powered by batteries, because that’s the look.”

    Vegan food, compostable cutlery, and even upcycled urine

    All food at the venue – whether it was for concertgoers or backstage – was vegan. AGF says food and drink represent the second-largest source of emissions at festivals, making up over a third (35%) of the carbon footprint.

    This is why Massive Attack brought in fully vegan vendors like Chiki Monkey and Soy Ahoy. And while other vendors – such as Dead Wingers, Tasty Ragga, Bocca di Bianchi, Castaway Kitchen, and Hippy Chippy – don’t usually serve 100% meatless food, they also only dished up plant-based food at Act 1.5. Think fries loaded with courgette ragù and vegan Philly cheesesteaks. That said, some of the vendors were using gas canisters to power their grills, instead of green energy.

    The festival also had a food waste prevention plan in place, including the redistribution of surplus food and the composting of food waste. Bars encourage people to bring their own reusable containers, while all serveware was compostable.

    Massive Attack also banned glitter and disposable vapes to reduce waste, and implemented a strategy to ensure no waste from Act 1.5 would go to waste. Even the toilets were compostable, with some of the event’s waste sent to a firm that extracts phosphorus from urine.

    Moreover, the band pledged to create a “permanent climate-resilient woodland” of 19,150 oak trees on land 45 miles away from Bristol. The area spans 85 acres of former farmland and unmanaged woodland.

    Most of the festival went as planned, but one big gripe came with the waiting times for food. Concertgoers ended up in long queues, with some having to wait up to an hour for their orders.

    In response, Act 1.5 apologised in a statement after the event, acknowledging that “there should have been more traders on the day”.

    Could Act 1.5 usher in a new era for live music?

    massive attack climate change
    Courtesy: Warren Du Preez

    The Tyndall Centre will publish a report this autumn to detail the event’s climate impact, with Massive Attack using the findings to further greenify future concerts.

    The original report that formed the basis of Act 1.5 had a range of recommendations for musicians, promoters, venues, manufacturers, and local authorities. These included generating and using renewable energy on-site (via solar panels, for example), eliminating private jets and limiting air travel, offering fans incentives to use public transport, providing charging points for electric vehicles, and designing shows that reduce set and equipment demand.

    Other major artists have been trying to limit the climate impact of their shows too. Coldplay famously announced a 12-point plan to halve their tour’s carbon footprint, which involved using kinetic energy to generate electricity when fans jump on the dancefloor, using palm-oil-free biofuels for transportation, and providing fans with plant-based, compostable LED wristbands.

    The British rock band said these measures ended up reducing its Music Of The Spheres Tour’s emissions by 59%, a figure it noted had been verified by the MIT Environmental Solutions Initiative – but crucially, this did not take into account audience travel, the largest source of emissions for these events.

    Similarly, Billie Eilish, who is famously vegan, directed London’s O2 Arena to serve only plant-based food during her 2022 residency, and recently worked with LA Metro to increase subway services to her album launch venue – but fans still would have needed to drive to get to a station. The singer is setting up Eco Villages as part of a raft of sustainability efforts for her upcoming Hit Me Hard Hit Me Soft tour, which starts next month.

    taylor swift eras tour
    Courtesy: Xavi Torrent/TAS24/Getty Images/Heura

    Even Taylor Swift has served plant-based meat at some of her Eras Tour shows. But while it’s a welcome measure, it does very little to move the needle – especially when you consider her emissions from the record-breaking world tour.

    Del Naja expressed discontent at the fact that no artist has really paid attention to the Tyndall Centre report. “It’s been five years and no one’s shown much interest. A couple of bands, a couple of promoters, but very little interest,” he told the BBC. “In fact, most other promoters say: ‘We’ve got our own report,’ which is slightly ridiculous because those reports are written by their own team. So that’s been really quite frustrating.”

    He called for promoters – who “hold the power in this sector” – to stop waiting for governments to update their policies, and take action in their own hands. “They have the ability to make the change; the finances. What’s frustrating is knowing that people are sitting there on their hands, waiting for legislation to happen,” the rapper told the Guardian.

    While exact estimates of the live music sector’s emissions vary, the wider music industry has pledged to reach net-zero emissions by 2050, with the Big Three labels of Sony, Universal and Warner joining forces with independents to sign the Music Climate Pact in 2021.

    The post Massive Attack: 90s Trip Hop Band Rewrites the Playbook for Climate-Friendly Concerts appeared first on Green Queen.

    This post was originally published on Green Queen.

  • ukraine vegan military
    4 Mins Read

    Ukraine’s defence ministry will provide vegan, halal and kosher military rations to its soldiers to meet their religious, ethical and health requirements.

    Ukraine’s military will provide its soldiers with plant-based MREs (Meals, Ready-to-Eat) as part of an effort to make field rations more inclusive, the Ministry of Defence has announced.

    From December, soldiers will be able to choose from a wider variety of meals that cater to vegan, halal or kosher requirements, once the product lines have been developed and approved.

    The development comes on the back of multiple consultations between Ukraine’s government, religious leaders and animal rights charities. We are aware that many of our service members have different religious customs and specific dietary restrictions, so we actively partner with religious communities and nutrition experts,” said Dmytro Klimenkov, the country’s deputy defence minister.

    “We also recognise the significance of making ethical choices, which is why plant-based field rations will be an important part of our new strategy. It goes beyond nutrition; it is also about showing respect for the personal beliefs of every soldier,” he added.

    How vegan MREs for the Ukrainian military came to be

    ukraine vegan
    Courtesy: Every Animal

    The defence ministry and the State Operator for Non-Lethal Acquisition (DOT) – its military procurement agency – have held discussions with the representatives of the Orthodox Church of Ukraine, the Ukrainian Greek Catholic Church, the Islamic and Jewish communities, and animal welfare organisations Every Animal and UAnimals.

    This followed the signing of an MoU between UAnimals and the DOT in January, with the aim of developing plant-based meals for the armed forces. A month later, the charity started collaborating with Every Animal, which has been supporting the military with vegan MREs since the beginning of Russia’s full-scale invasion of Ukraine.

    The two non-profits have been working with dietitian Mark Shpara and food companies Макро-2019 and Eat Me At to create a vegan MRE menu, helping develop rations with optimal costs, calorie content, nutritional value, and ease of preparation. They presented seven plant-based meals to the DOT in April, while meat analogue maker Happy Elk showcased 33 dishes.

    Every Animal and UAnimals also presented a plant-based meal to Klimenkov at a meeting on Tuesday. This led to an agreement for continued cooperation to develop upgraded MREs.

    “We believe that creating plant-based rations is about respecting our defenders,” said UAnimals founder Oleksandr Todorchuk. “We are glad that this process is moving forward, and we hope that soon the treatment of military personnel will reflect respect for their religious and other beliefs.”

    “The concept of a diverse menu came about, among other things, because we move closer to European standards, where individuals with needs different from those of the community are not ignored but are given the necessary assistance,” added Halyna Litosh, director of food project portfolio management at the DOT.

    Plant-based meals rooted in inclusivity

    vegan mres
    Courtesy: Every Animal

    Calls to add meatless MREs for the military have been ringing since September 2022, when a petition by service member Pavlov Petro Mykhailovych calling on President Volodymyr Zelenskyy to create vegan and vegetarian meals for the military received over 25,000 signatures – the threshold that mandates petitions to be considered by the government.

    In response, Zelenskyy said the “comprehensive provision of Ukrainian soldiers is one of the most urgent tasks of the security”, but added that current regulations didn’t account for catering vegetarian meals. That said, he still directed Prime Minister Denys Shmygal to work on the issue.

    “We aim to address the requirements of our service members while respecting their beliefs, health, and ethical principles. Our goal is to create circumstances where every defender of Ukraine is comfortable and confident,” said Klimenkov, the deputy minister of defence.

    In late 2020, the Kyiv International Institute of Sociology reported that 4.5 million Ukrainians were vegetarians (10% of the population at the time), and about 800,000 followed a vegan diet.

    For now, vegan MREs are provided by volunteer organisations like Lviv Vegan Kitchen and Every Animal – the latter’s current plant-based parcels include eight appetisers and 10 mains with two types of plant-based meats (including Eat Me At’s soy protein analogues). These dishes include buckwheat soup, pea soup, borsch, as well as buckwheat, rice, pearl barley, and beans with vegetables. So far, the charity has delivered over 1,500 meals.

    “Belonging to the Euro-Atlantic family, we must embrace an inclusive culture and strive to meet the needs of the military to the greatest extent possible,” said the DOT’s Litosh.

    “We should aim to be more in line with the EU and NATO, not only in terms of standards but also in recognizing people’s choices. Improving nutrition inclusivity is not solely about changing field rations; it is about transforming mindsets and syncing with the Euro-Atlantic vector.”

    Other recent examples of plant-based food in the military include Israel and the US.

    The post Ukraine Ministry of Defence to Offer Vegan Rations to Military to Cater to ‘Health & Ethical Beliefs’ appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based meat uk
    7 Mins Read

    New analysis by the Food Foundation shows that plant-based meat is better for the planet and mostly healthier, with traditional proteins like beans or tofu the most optimal options.

    Plant-based burgers, sausages and nuggets are much more climate-friendly and largely better for human health – but their progress is hindered by a price premium, a new study by the UK’s Food Foundation has found.

    While the environmental benefits of plant-based proteins are well-known – especially in high-income countries – the conversation around their health credentials has been skewed and misleading, and needs “much greater nuance”.

    The report revealed that plant-based meats and traditional plant proteins like beans, grains, tofu and tempeh all have significantly lower greenhouse gas emissions than animal-derived meat. The same is true for water use (barring rice). Meanwhile, vegan proteins also contain fewer calories, less saturated fat, and higher fibre levels than meat products.

    plant based meat healthy
    Courtesy: Food Foundation

    The Food Foundation split plant proteins into three categories: new-generation analogues, traditional proteins (both classed as processed), and beans and grains (which are less processed or unprocessed). It analysed 67 plant-based products and compared their climate, nutrition and price attributes to 46 meat products.

    Beyond Meat, Quorn, THIS, La Vie, Richmond, The Tofoo Co and Tesco’s private label were among the brands included in the report, which looked at everything from burgers and sausages to chicken fillets and nuggets.

    Beans and grains like chickpeas, rice, oats and lentils were on average the strongest-performing foods on all three fronts of sustainability, nutrition and price, and thus should be “an important part of strategies” to support dietary shifts. That said, in the short term, “like-for-like meat substitutions are likely to offer a realistic and feasible transition pathway”, the report suggested.

    Plant proteins: a solution for UK’s fibre deficiency

    plant based meat upf
    Courtesy: Food Foundation

    According to the research, the number of plant-based meat options far exceeds products offering traditional proteins like tofu or tempeh. And the proportion of ultra-processed food (UPF) – a thorn in the side of the vegan food industry – in each category also varies considerably.

    While misleading media coverage has bred consumer confusion about UPFs – in the UK, an equal share of consumers believe UPFs are healthy and unhealthy, despite these foods making up 57% of the average British diet – the report pointed out that suggestions of plant-based meat being unhealthy solely because they’re UPFs are wide of the mark.

    “Even plant-based alternatives with good nutrient profiles based on traditional nutrient profiling models, such as mycoprotein (Quorn), can be classed as UPFs,” the researchers wrote, adding that a 2023 study found positive health impacts from the intake of ultra-processed meat analogues.

    While plant proteins were found to be lower in protein than meat, this difference was only marginal. And in any case, the UK doesn’t have any protein deficiency issues at a population level, the report said. In fact, Brits are overconsuming protein, with men and women eating 29g and 22g more of it, respectively, than is recommended by the British Nutrition Foundation.

    plant based meat health study
    Courtesy: Food Foundation

    The biggest gain for plant-based meats and traditional proteins comes with fibre intake, a nutrient the UK is not consuming enough of. On average, conventional meat products only have 0.5g of fibre per 100g, versus 4.7g for vegan meats, and 5.1g for grains and beans.

    But while tofu, beans and the like have minimal levels of salt, plant-based meat products have higher salt levels than animal proteins (1.3g vs 1.1g, respectively). The report also found that only a third of the meat analogues analysed are fortified with iron and vitamin B12. This leaves room for improvement: brands could enhance the health credentials of vegan meats by improving fortification and reformulating them to reduce salt content.

    However, certain products are already outperforming their animal counterparts. Vegan bacon has on average 1g more protein per 100g, while plant-based meatballs have 1g lower salt content compared to their livestock-derived equivalents.

    Light on the planet, heavy on the wallet

    The Food Foundation cites figures from Our World in Data to show that meat production has an outsized impact on the planet. Beef (from beef herds) is by far the most polluting protein, followed by lamb and beef from dairy cows.

    But even chicken – often floated as a ‘sustainable’ meat option – has more than twice the emissions impact of rice and Beyond Meat, and emits three times more greenhouse gases than Quorn and Future Farm.

    Similarly, beef is the most water-intensive food analysed in the report, followed by rice and other animal proteins. The rest of the plant proteins use much less water – Quorn’s water consumption is 97% lower than beef, while Beyond Meat’s water footprint is 99% smaller.

    plant based meat expensive
    Courtesy: Food Foundation

    But while plant-based meats and proteins delivered plenty of wins on the health and environment fronts, their prices for consumers leave a lot to be desired. Meat analogues and plant proteins (like tofu and tempeh) are 73% and 38% more expensive than conventional meat products, respectively, with only grains and beans turning out cheaper (-52%).

    Vegan bacon has the highest price premium, with these products almost three times more expensive than animal-derived versions. On the other hand, plant-based meatballs and mince are almost at price parity, costing only 7% and 14% more, respectively.

    veganism expensive
    Courtesy: Food Foundation

    UK should cut animal consumption with beans and blended meat

    The report has a bunch of recommendations for different stakeholders in the industry. If you’re an investor, consider the fact that alternative proteins offer the highest CO2e savings per dollar of invested capital of any industry – three times higher than cement, transport or aviation – according to Boston Consulting Group.

    For food manufacturers, restaurants and retailers, ensuring price parity for alternative proteins would be a major step forward, as would setting sales-based targets for plant proteins – several supermarket groups in Europe have already done so. These entities should also reformulate products that are high in salt or other unfavourable health metrics, so they’re on par or even more nutritious than meat.

    Running cross-product promotions like meal deals and set menus for plant-based food, increasing the ratio of plant-rich foods to meat-based ones, and innovating with blended meat – mixing meat with alternative proteins, as Quorn is doing with the NHS – are all beneficial to this sector.

    quorn blended meat
    Courtesy: Quorn/Billion Photos/Green Queen

    There’s a real focus on promoting unprocessed proteins like beans, which the report says represents a “win-win-win” for environmental, health and equity outcomes. Making beans more appealing via marketing strategies is key, especially since the consumption of these foods isn’t patterned by income levels.

    As for policymakers, they should focus on strengthening procurement in schools and hospitals; introduce mandatory reporting of protein ratios for large companies; extend the VAT exemption of plant-based milks; and recognise the need to eat less meat as part of its climate strategy.

    The UK government was also urged to reject EU proposals to outlaw the use of dairy-related terms on plant-based product labels, connect alternative protein development with public health goals, improve the regulatory system for new products, and build on its investments into this sector.

    There has been some progress on the latter – earlier today, it was announced that UK Research & Innovation has invested £12M in a new National Alternative Protein Innovation Centre, which aims to develop and bring to market plant-based, cultivated and fermentation-derived proteins.

    Speaking to Green Queen, Dr Stella Child, research and grants manager at the Good Food Institute (GFI) Europe, said that to ensure the UK remains competitive internationally, “the new government needs to build on the country’s growing scientific expertise and invest £100M a year in R&D and creating the infrastructure British alternative protein companies need”.

    The post Plant-Based Meat Better for Human & Planetary Health Than Animal Proteins, Finds New Study appeared first on Green Queen.

    This post was originally published on Green Queen.

  • maison landemaine vegan
    4 Mins Read

    In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Chile’s vegan ads with Joaquin Phoenix, Maison Landemaine’s La Vie sandwiches, and Helaina’s animal-free lactoferrin study.

    New products and launches

    A new vegan brand is on the market. Spain’s Beanstalk Foods has entered the European market with a range of meat analogues like hamburgers, meatballs, pastrami, breaded calamari, as well as ambient salami and chorizo snacks. It will start with Spain and the UK, and has a sister company in New York for a US launch.

    beanstalk foods
    Courtesy: Beanstalk Foods

    South Korean vegan cheese brand Armored Fresh has expanded its distribution footprint with KeHe Distributors, with its products now available nationwide for retailers in the US.

    Israeli vegan meal kit producer Anina Culinary Art, whose products feature upcycled vegetables in dehydrated discs, has now launched nationwide in the US with its new online store.

    German chocolate giant Ritter Sport is adding a new Vegan Double Crunch flavour to its Travel Retail Edition Vegan Tower in January. The range will be showcased at the TFWA World Exhibition in Cannes (September 30 to October 3).

    maison landemaine la vie
    Courtesy: La Vie/Beanstalk Foods/Fundación Veg

    Parisian bakery chain Maison Landemaine has introduced two sandwiches using La Vie‘s plant-based meats: a vegetarian croque monsieur with ham and a vegan club sandwich with bacon.

    Speaking of bacon, the UK’s Squeaky Bean has introduced ready-to-eat Crispy Bacon Style Strips, described as a first-to-market vegan alternative.

    In Chile, Fundación Veg has launched a new campaign in Santiago Metro to promote plant-based eating during the Fiestas Patrias (September 18-19), with an animal-welfare-centric painting of actor Joaquin Phoenix by local artist Fab Ciraolo.

    clean meat terminal
    Courtesy: Pythag Tech

    New York-based Pythag Tech, a software provider focused on cultivated meat, has unveiled The Clean Meat Terminal, a market intelligence platform for investors, companies, consultants and researchers with news, regulatory information, a company database, and more.

    In Hong Kong, The White Owl Group has opened a new joint location for its plant-forward Maya Bakery and The Cakery at the IFC Mall in the city’s Central district.

    KFC China partnered with famed Shanghai vegan eatery Spring Breeze Songyuelou to introduce plant-based steamed buns on its breakfast menu.

    And in India, cricketer Virat Kohli and actress Anushka Sharma (who are married) have appeared in a new ad campaign for plant-based meat brand Blue Tribe.

    Research and policy developments

    The Good Food Institute has released a report on investment in the alternative protein space, advising companies on where to target fundraising efforts amid a global squeeze in food tech financing.

    helaina lactoferrin
    Courtesy: Helaina

    New York-based precision fermentation player Helaina has released a pre-print, non-peer-reviewed study, which found that its animal-free lactoferrin had a lower immunogenic response than the bovine version.

    In the UK’s Slough Borough Council, a trial to collect food waste using dedicated caddies from residents in five areas has saved the council more than £3,000.

    china soybean consumption
    Courtesy: Chinese Nutrition Society/Dao Foods

    During China’s National Nutrition Week 2024, the Chinese Nutrition Society promoted soy and legume consumption, with one event focusing on soy milk’s nutrition and releasing a white paper around guidelines and recommended intakes.

    Events and awards

    The Good Food Institute has unveiled the latest cohort of its student-focused Alt Protein Project, with 21 new chapters part of its fifth year.

    Manufacturers, startups, investors, suppliers and scientists will gather at ProVeg International‘s New Food Conference in Berlin on September 3, where they’ll examine the current state of plant-based foods and best supply chain practices, as consumers reach a “societal tipping point”.

    solar foods public
    Courtesy: Solar Foods

    Finally, Finnish startup Solar Foods, which makes Solein protein from air, has won the international Phase 3 category in NASA‘s Deep Space Food Challenge.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Maison Landemaine x La Vie, NASA Goes Solar (Foods) & A Clean Meat Terminal appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan prison food
    5 Mins Read

    Over two dozen US Representatives have urged the Bureau of Prisons to offer more plant-based meat options to inmates in federal prisons.

    A group of lawmakers in the US are calling for federal prisoners to be provided with more meatless options, highlighting better health outcomes for inmates and lower costs for prisons.

    In a letter addressed to the Bureau of Prisons (BOP), 26 House Democrats from across the US – led by California Representatives Adam Schiff and Julia Brownley – are urging the federal agency to include more meatless foods for breakfast and ensure healthier vegetarian choices on its national menu.

    Currently, the BOP’s Food Service Manual requires a “no-flesh” (meat-free) option at both noon and evening meals, but the policymakers – including Alexandra Ocasio-Cortez, Jamie Raskin, Jamaal Bowman and Jan Schakowsky – believe further action to support plant-forward dining options could “improve inmate health, lower dining costs, and better meet the diverse dietary needs of inmates”.

    “Expanding access to plant-based dining options at all mealtimes will give inmates meaningful options through which they can exert control over their own health,” said Madeline Bennett, a food system and nutrition policy analyst at public health non-profit Balanced.

    “Though plant-based meals are no panacea, inmates’ having consistent access to such options would be an impactful corrective to the current insufficiencies of federal prison food service,” she added.

    The letter was supported by Balanced, climate NGO Friends of the Earth, food policy non-profit Food Solutions Action, and health organisation the Physicians Committee for Responsible Medicine (PCRM).

    Vegan options lead to ‘better health outcomes’ for inmates

    plant based meat prisons
    Courtesy: Getty Images

    Health is a major focus in the letter, speaking to national trends. A 2024 survey by the International Food Information Council found that 55% of Americans eat meat-free diets out of health concerns. And a similar poll by 84.51° in May revealed that health is the most important driver of plant-based meat consumption in the US.

    “Expanding access to plant-based options is a pathway to better health outcomes for inmates. As you know, federal prisons house inmates who suffer from chronic and diet-related health conditions at or above the rates among age-, race-, and sex-matched populations within the general public,” the letter reads.

    “However, inmates have far lower access to both preventive lifestyle measures and pharmacological treatments while in prison, which together contribute to excess mortality from nearly all major causes of death in the years following their release.”

    The Representatives cite a 2016 government survey that found 33% of federal prisoners have a chronic health condition. “Consuming meals focused on plant-based foods offers nutritional and health benefits, as they contain less saturated fat and sodium than animal products, are higher in dietary fibre, and do not contribute to non-communicable diseases like heart disease and type 2 diabetes,” the lawmakers write in what is a strong endorsement of vegan diets.

    “Inmates in federal prisons have little to no control over their diets and therefore diminished agency to make positive health changes – even though they suffer the same or higher rates of diet-related diseases as the non-incarcerated,” explained Bennett.

    “Providing plant-based meals in prisons is the prescription for helping inmates prevent and treat diet-related diseases like diabetes and heart disease,” added PCRM Neal Barnard.

    Religious and dietary inclusivity with plant-based food

    bureau of prisons plant based
    Courtesy: Torsitt/Tor’s Images

    There’s a focus on the need to better meet religious requirements, allergies, and food intolerances in prisons. The lawmakers note how “plant-based dining options are one of the few cuisines that will consistently meet” the dietary requirements of inmates following a Halal or Kosher diet.

    Meanwhile, according to the National Institutes of Health, 95% of Asian Americans, 60-80% of African Americans, 80-100% of Indian Americans, and 50-80% of Hispanic people in the US are lactose intolerant, and plant-based options could better accommodate their needs.

    “Given the extent to which these groups are overrepresented among inmate populations, BOP could take an important step forward,” the letter reads.

    Vegan diets could further offer healthier choices to people suffering from an emerging disease called Alpha-Gal Syndrome. Associated with allergic reactions to beef and pork consumption, this now affects nearly half a million Americans.

    Vegan meals lower prison food costs

    can you be vegan in prison
    Courtesy: iStock

    It’s just not inmates who would benefit from more plant-based food. These meals could be cost-effective for prisons themselves too.

    Taking a leaf out of the healthcare sector’s “forward-thinking” playbook, the Representatives cite an analysis by plant-based advocacy organisation Greener by Default. The non-profit assessed data based on a hospital with 350 beds and 5,000 staff members and found that moving to a ‘plant-based by default’ (where vegan options are the norm, not the alternative) would reduce food costs for patients by $0.75 per meal over six months, and $0.65 over a five-year period.

    “While this calculation reflects the direct savings to the hospital’s food programme, it does not include more savings that in the context of a prison could relate to health improvements, behavioural incident reduction, less need for costly healthcare interventions, etc.,” the policymakers point out.

    As a successful example, they add that upon adopting a default plant-based approach, the New York Health + Hospital saw cost savings of 59% per tray, with satisfaction rates among patients above 90%. New York, California and Maryland have all considered or adopted legislation that calls on prisons to increase plant-based options.

    The Representatives requested information from the BOP to better understand its food policy and how they can support it. This includes questions about the inclusion rates of plant-based meals, the cost difference between animal-derived and vegan foods, whether inmates need to have a dietary restriction on file, and the barriers that prevent the BOP from serving more plant-based food.

    They also say they’d support having the Food Service Manual encourage federal prisons to use plant-based proteins and set requirements to meet religious dietary needs.

    “Every person deserves the right to choose a healthy, culturally appropriate, plant-based meal – including those who are incarcerated in federal prisons,” said Lisa Gonzalez, senior food and climate policy analyst at Friends of the Earth.

    The post US House Reps Write to Bureau of Prisons to Increase Plant-Based Meals for Inmates appeared first on Green Queen.

    This post was originally published on Green Queen.

  • lidl blended meat
    5 Mins Read

    In Netherlands, discount retailer Lidl has introduced a blended minced meat SKU with pea protein, and reduced the price of its plant-based meat and dairy products.

    With a new product and pricing strategy, Lidl Netherlands has taken a major step towards its 2030 goal of making 60% of all protein sales plant-based.

    The discount supermarket has launched its first blended meat product, a minced meat mix with 60% beef and 40% pea protein. It has a lower impact on both the climate and consumer wallets.

    In addition, it has permanently decreased the prices of its own-label vegan meat and dairy analogues, which will now be priced either the same as their conventional counterparts, or even lower than them.

    “Much work is being done by supermarkets to encourage the purchase of plant-based food, but this move by Lidl in the Netherlands represents a hugely significant shift in the way supermarkets approach food system change,” said Jasmijn de Boo, CEO of ProVeg International.

    Lidl establishes economic parity for Vemondo range

    lidl plant based meat
    Courtesy: Lidl Nederland

    Pricing has been a major climate strategy for Lidl across several markets. It first achieved price parity for products in its private-label Vemondo brand in its home country of Germany, before extending that to Denmark, Hungary, Austria and Belgium.

    In the Netherlands, it conducted a six-month pilot that involved putting its plant-based meat SKUs next to the conventional meat aisle in 70 stores. The result was a 7% hike in sales, with visibility, taste and volume the key factors.

    The retailer extended this placement approach across its 440 stores in the Netherlands, and has now brought its pricing strategy to the country too. It means that meat analogues like vegan burgers and sausages, and alt-dairy products such as plant-based yoghurt, cheese and crème fraîche now either cost the same as meat and dairy, or are cheaper.

    This is key to consumer adoption: in 2023, a UK-based study by ProVeg showed that people are dramatically more likely to buy plant-based foods over their animal-derived equivalents when the former are lighter on the wallet.

    Meanwhile, another survey by the food advocacy organisation revealed that plant-based analogues are now cheaper overall than meat and dairy in nearly all Dutch supermarkets, which – like Lidl – have committed to the 60/40 ratio by the end of the decade.

    “Shifting to more plant-based diets is vital if we are to successfully stabilise CO2 emissions and halt habitat and biodiversity loss around the world,” said de Boo. “Supermarkets play a huge role here and Lidl has shown what can be done to encourage this shift. We urge other supermarket chains to compete with Lidl with their promotion of  plant-based foods.”

    A report by Madre Brava last month suggested that Lidl and Ahold Delhaize are leading the protein transition in the retail world, aligning their sales goals with climate targets. Lidl is working towards public targets across its locations, having published goals in six countries, with others to follow suit soon. “Doing so within this year could potentially turn Lidl into the first supermarket chain to publicly commit to align their protein offerings with human and planetary health goals,” the report said.

    Taking on blended meat years after retailers’ failed attempts

    gehaktmix met erwteneiwit
    Courtesy: Lidl Nederland

    In 2019, Aldi brought out a BBQ Flexitarian Burger made from a mix of beef and beans, which got widely panned. Two years later, Tesco introduced a Lean & Greens range that combined chicken with vegetables. In both instances, the products are now discontinued.

    Blended meat – especially from private-label brands – wasn’t commercially successful. But things have changed now. Everyone from Nestlé and Purdue Farms to Quorn in the NHS and even Disneyland are dabbling with these products, which deliver an improvement on the climate credentials and represent more uptake among meat-eaters and flexitarians.

    Lidl Netherlands has made a major move towards lowering its climate footprint. Beef is the most polluting food on the planet, and by subbing out 40% of it with pea protein (whose emissions are 90 times lower), the retailer’s new minced meat produces 37% fewer emissions.

    According to Lidl, half of the population in the Netherlands eats minced meat every week. But a large European survey this year found that 49% of Dutch consumers have reduced their meat consumption compared to 2023. And the top two factors for purchasing plant-based analogues are taste and price, two attributes Lidl’s alternative proteins must get right.

    “The taste is the same, but the environmental impact and price are lower,” promised Geert de Vries, a buyer at Lidl. The 300g mince – available in all its Dutch stores now (and yes, placed right next to meat) – will set consumers back €2.29, a 33% improvement on ground beef.

    “The development took quite a while. We wanted to develop a minced meat mix that contains less meat, but retains the taste,” said de Vres. “I daresay that even for the real meat lover, this minced meat mix is ​​indistinguishable from regular minced meat.”

    Martine van Haperen, health and nutrition expert at ProVeg Netherlands, lauded Lidl’s two initiatives. “Price is the main obstacle for people to choose plant-based more often. The step to make plant-based products the same price or cheaper than meat and dairy removes that obstacle,” she said.

    “Also, not everyone wants to eat meat substitutes or legumes. By introducing a hybrid product, just in the meat section, they really appeal to the meat eater. They don’t even have to change their consumption pattern. This is a valuable addition that really gives Lidl the opportunity to influence the protein ratio.”

    The post Lidl Netherlands Dives Into Blended Meat, With Plant-Based Proteins Now Costing the Same As Meat & Dairy appeared first on Green Queen.

    This post was originally published on Green Queen.

  • To memorialize the brave bull who did everything in his power to escape slaughter, only to be shot and killed near Lake Nippenicket in Bridgewater, Massachusetts, last week, PETA plans to place a billboard in his honor near where he was killed with an urgent message: “Help Others Escape the Slaughterhouse: Please, Go Vegan.”

    See the billboard PETA plans to place in honor of the bull who was killed in Massachusetts:

    Bull next to text that says "I'm me, not meat. Help others escape the slaughterhouse: please, go vegan" on blue background

    This bull ran for his life and fought as hard as he could for his freedom, as any human would if someone tried to send them to slaughter. PETA’s billboard will remind everyone that they can honor his bravery and win freedom for all other animals—from pigs to birds—by keeping them off their plates.

    Every year, humans condemn millions of animals to gruesome deaths in slaughterhouses. Workers cram these animals onto trucks, where they typically go without food, water, or rest for the duration of a journey, which can sometimes be days. Many cows collapse in hot weather.

    In the cold, cows sometimes freeze to the sides of trucks until workers pry them off with crowbars. By the time the exhausted animals reach a slaughterhouse, many are too sick or injured to walk, and others who are too frightened to leave a truck are shocked with electric prods or dragged off with chains.

    Here’s Why Everyone Should Be Kind to Cows, Bulls, and Calves

    Every animal is someone. Cows are as diverse as cats, dogs, and humans: Some are very quick learners, whereas others are a little slower. Some are bold and adventurous, whereas others are shy and timid. Some are friendly and considerate, whereas others are bossy and devious.

    brown and white cows in field

    Research shows that cows are generally quite intelligent animals who can remember things for a long time. Animal behaviorists have found that they interact in socially complex ways, developing friendships over time and sometimes holding grudges against other cows who mistreat them.

    These gentle giants mourn the deaths of and even separation from those they love, sometimes shedding tears over their loss. The mother/calf bond is particularly strong, and there are countless reports of mother cows who continue to call and search frantically for their babies after the calves have been taken away and then sold to veal or beef farms.

    What Can You Do to Help Cows?

    Each person who goes vegan spares the lives of nearly 200 animals every year, dramatically shrinks their carbon footprint, and reduces their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity.

    PETA’s free vegan starter kits can help those looking to make the switch.

    Order Yours Now!
    brown bull in grass

    The post Bull Killed During Last-Ditch Bid for Freedom Prompts PETA Memorial Urging Empathy appeared first on PETA.

    This post was originally published on Animal Rights and Campaign News | PETA.

  • us open vegan food
    5 Mins Read

    The US Open has joined New York City mayor Eric Adams’ challenge to reduce food-related emissions by 25% by 2030, and will now aim to increase its vegan options.

    Ahead of the 2024 tournament, the US Open has committed to curbing its food-related emissions by 25% by the end of the decade, as part of a cross-sector pledge initiated by New York City mayor Eric Adams.

    The Plant-Powered Carbon Challenge, announced in April by Adams (who follows a plant-forward diet), seeks to reduce the climate footprint of the city’s food system. Companies and organisations that accept the pledge commit to producing and serving more vegan food – the US Open, marking the 17th of its sustainability programme, is the first sports entity to sign on.

    “We are excited to join the New York City’s Mayor’s Office and other signatories around the city to take on this challenge,” Lauren Tracy, senior director of the United States Tennis Association (USTA), which runs the Grand Slam tournament, tells Green Queen.

    “We are proud of the work we have done over the past 17 years to reduce the environmental impact of the US Open, and are always looking for ways to expand and improve our existing sustainability initiatives,” she added.

    US Open exploring more plant-forward food options

    us open emissions
    Courtesy: Jennifer Pottheiser/USTA

    The USTA announced the move in a press conference featuring vegetarian tennis player Marcus Daniell, as well as Mary McCarthy, VP of sustainability at US Open caterer Levy Restaurants.

    “We know it’s the right thing to do for the planet. We know that it’s going to improve the health of everyone who lives on this planet, and that’s important for the USTA and the US Open,” said USTA president Brian Hainline.

    “Our mission is to inspire healthier people and communities everywhere. We do that through our great sport, the healthiest sport on the planet, and we do it by working with the mayor’s office,” he added.

    Tracy explains that the organisers are using this year’s tournament (whose finals run from August 26 to September 8) as a baseline “to better understand where there is room for improvement in this space”.

    As part of the US Open’s ongoing Green Initiatives programme, Levy has been sourcing around 30% of its produce and ingredients locally, and offering 18% vegetarian options and 3% vegan choices. But these numbers are an estimate based on previous years, and the USTA hasn’t revealed an updated figure for the 2024 Championships.

    While it means one in five dishes at the US Open have been meat-free, it’s a far cry from the Paris Olympics, which promised to make 60% of all meals vegetarian, and a third plant-based. And despite a slight U-turn and some puzzling comments on that commitment, it still was labelled the most vegan-friendly Games of all time.

    But Tracy indicates that now that the USTA has signed the New York City mayor’s pledge, more plant-based food is on the radar at the US Open – whether you’re at the Arthur Ashe Stadium or Court 17. “We look forward to working with our concessionaire, Levy, to explore ways to reduce the food-based emissions at the US Open,” she says.

    “In general, this means increasing the number of plant-forward options on the menus and being mindful of portion sizes for higher-impact animal proteins when they are offered,” explains Tracy.

    NYC Mayor’s Office hails USTA’s climate-friendly move

    us open food
    Courtesy: Jennifer Pottheiser/USTA

    Joining the city-wide food emissions pledge is the latest initiative of the US Open’s sustainability programme. Since its inception in 2008, the Grand Slam tournament has reduced greenhouse gas emissions by around 168,000 tonnes, the equivalent of taking nearly 40,000 gas-powered cars off New York City’s streets.

    In this time, over 8,700 tonnes of waste generated during the US Open has been diverted from landfills, and almost 1,000 tonnes of food waste has been converted into nutrient-rich material or renewable energy through composting. Meanwhile, 240 tonnes of food has been donated to local communities, mirroring measures recommended by the federal government.

    Other initiatives taken by the US Open to cut its carbon footprint include replacing plastic straws with paper or compostable versions, using bio-based, compostable materials for most of the food served at venues, reusing the tennis balls in USTA programmes or donating them to local communities, and providing reusable water bottles to staff and ballpersons.

    “The US Open is leading the sports industry in building a sustainable food system for New York City,” said Kate MacKenzie, executive director of the Mayor’s Office of Food Policy. “As the effects of climate change become more prevalent, it’s putting athletes and many of our favorite sporting events at risk.”

    She added: “That’s why we need to draw down our greenhouse gas emissions, starting with food. We are proud to partner with the US Open in their efforts to reduce their food-based emissions through delicious, plant-powered meals.”

    “We need as many players as possible to win the fight against climate change, and the Plant-Powered Carbon Challenge, along with the NYC Carbon Challenge, are excellent ways for the private sector to cut their carbon emissions and help us achieve our ambitious climate goals,” said Elijah Hutchinson, executive director of the Mayor’s Office of Climate & Environmental Justice.

    Food makes up a fifth of New York City’s emissions, which has prompted the local government to work to reduce emissions by a third by 2030. Vegan diets are much more planet-friendly than those heavy on animal proteins – meat and dairy alone account for 57% of the food system’s emissions (twice as much as plant-based food), and research suggests that veganism can cut emissions, water pollution and land use by 75%.

    The Plant-Powered Carbon Challenge is estimated to save nearly 40,000 tonnes of carbon dioxide per year, with non-profit Greener by Default helping partners track emissions and share best practices on designing plant-forward menus. Apart from the US Open, others that have taken up the challenge include Columbia University, The Rockefeller Foundation, and catering giant Aramark.

    The post US Open Looks to Increase Vegan Options After Taking Up the NYC Plant-Powered Carbon Challenge appeared first on Green Queen.

    This post was originally published on Green Queen.

  • oatly soft serve
    5 Mins Read

    In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Lurpak’s plant-based butter, Cheetos’ limited-edition vegan release, and Oatly and Kolkata Chai Co.’s ice cream block party.

    New products and launches

    Arla‘s market-leading butter brand Lurpak has finally entered the plant-based world with a non-dairy spreadable version made from rapeseed, coconut and shea oils, oats and cultures. It debuts in the UK today, and in Denmark on August 26.

    lurpak vegan
    Courtesy: Lurpak/Meawnamcat via Getty Images

    Another dairy-free win comes from Premier Foods, whose canned custard brand Ambrosia has introduced a plant-based edition in the UK. The non-HFSS 390g tin is currently available at Morrisons for £1.95 (on par with the £2, 400g dairy and egg version), and will roll out at other retailers next month.

    Irish vegan influencer duo David and Stephen Flynn – known as The Happy Pear – is bringing its range of dips, soups, ready meals, granolas and drinks to UK supermarkets following a successful €2.5M crowdfunding round in June.

    the happy pear
    Courtesy: The Happy Pear

    Swedish vegan meat analogue startup Hooked Foods has brought out four new products – chicken bites, chicken filets, tuna bites, and salmon bites – with a refreshed packaging design. They will be available at ICA Gruppen and Coop Sverige from October.

    German pet food startup VegDog has permanently introduced a potato-based vegan popcorn snack for dogs.

    Frito-Lay‘s cult-favourite cheese puff brand Cheetos has at last gone plant-based with a new Vegan Vegetalien White Cheddar Blanc launched exclusively in Canada for a limited time.

    vegan cheetos
    Courtesy: @accidentally_vegan_canada via Instagram/Yazgi Bayram via Getty Images

    Ingredients giant Ingredion has released a functional native cornstarch called Novation Indulge 2940, which holds distinct gelling properties for use in vegan cheese, among other applications.

    UK vegan meat maker Shicken has rolled out its Tikka Kebab in Costco stores in the US, making it the only British plant-based meat brand currently available on its shelves.

    Also in the US, Oatly has partnered with Kolkata Chai Co. to promote their Oat Milk Chai Soft Serve at a block party at the latter’s East Village location in New York City this Friday (August 22), which is National Soft Serve Day. It comes a week after Oatly’s soft-serve began appearing at Impossible FoodsChicago pop-up.

    kolkata chai soft serve
    Courtesy: Oatly/Kolkata Chai Co.

    Texas-based Kibo Foods has launched a new line of Veggie Crunch chips made from green peas. They come in three plant-based flavours: sour cream and onion, hot chipotle, and sea salt. They’re available on its e-store and on Amazon for $21.99 per 12-pack.

    In Singapore, upcycled food startup The Moonbeam Co. has collaborated with coffee company Bettr to introduce the Resavour Mocha Siew Dai Cookies, made using spent coffee grounds.

    Japanese restaurant operator Fujiya has announced a sorghum-based meat analogue brand called Nikugoe. The lineup, which includes Hamburg Steak, Meat Super Cheese Hamburger, and Meat Super Gyoza, is set to launch in the country in autumn, with future plans to take it to the US.

    future food quick bites
    Courtesy: Tous les Jours

    South Korean bakery chain Tous les Jours has added vegan cakes to its menu. The Plantastic raspberry-chocolate and blueberry-chocolate offerings are available nationwide.

    And in Dubai, vegan café Seva is set to reopen on September 1 after undergoing renovations in the summer.

    Research and company developments

    Research by plant-based meat brand Meatless Farm has found that two-thirds of meat-eaters would swap beef burgers for a vegan option after learning that its meat-free burger has 85% lower emissions.

    meatless farm
    Courtesy: Meatless Farm

    At the University of Lisbon‘s Técnico Lisboa, researchers have developed cultivated seabass via 3D bioprinting, a result of a five-year effort.

    Inn Pakistan, the Institute of Agronomy at Bahauddin Zakariya University has launched an MSc (Hons) degree in Climate Change and Food Security.

    Company and personnel updates

    Sandhya Sriram, founder of cultivated seafood startup Shiok Meats (now acquired by Umami Bioworks), has been appointed as CEO of New Zealand-based food tech investor and accelerator Sprout Agritech.

    In Canada, Danone’s plant-based milk brand Silk‘s coconut and almond milk ranges, and Walmart‘s private-label Great Value almond milks, have been recalled due to concerns of a Listeria outbreak.

    leah garces book
    Courtesy: Beacon Press

    Mercy for Animals president and CEO Leah Garcés is releasing her second book, Transfarmation: The Movement to Free Us from Factory Farming, on September 17. Currently available for pre-order, it is described as an “insightful and pointed exploration of the injustices perpetrated by factory farming”, and will be promoted via a six-city book tour in the fall.

    Finally, Amsterdam’s Schiphol Airport has joined the growing list of retailers and caterers to commit to making 60% of all protein sales plant-based by 2030, with the aim of halving emissions by this time. The international airport will also introduce Fairtrade standards for food and coffee, with all products being deforestation-free by 2025 (echoing the incoming EU regulations).

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Cheetos Goes Vegan, Plant-Based Lurpak & Sorghum Meat appeared first on Green Queen.

    This post was originally published on Green Queen.

  • unicorn pate
    4 Mins Read

    Californian vegan pet food leader Wild Earth has rolled out its first product for cats, a “nutritionally complete” Unicorn Pate.

    Wild Earth has entered the cat food sector with Unicorn Pate, a plant-based, nutritionally complete wet food product built on research proving that felines can be healthy on a vegan diet.

    Made from a base of lentils, potatoes, sweet potatoes, peas, carrots, microalgae and cranberries, the new pâté contains all the ingredients essential to cats, including taurine and vitamins A and B12. It has a crude protein content of 8.5%, 4% fat and 1.5% fibre.

    The 5.5oz cans are now available on Wild Earth’s website, with a pack of 12 priced at $60 (a subscription brings the cost down by 30%).

    “Our team is incredibly proud to launch a new category leader that we hope will catalyse change in the entire pet food industry,” said Wild Earth co-founder and CEO Ryan Bethencourt.

    “Nutritionally complete vegan cat food has been a long time coming, and we’re very thankful to be able to launch a whole new category of products which we think will transform both cat nutrition and help make space for a kinder world for all animals.”

    Transforming health and ‘pawprints’

    vegan cat food
    Courtesy: Wild Earth

    Bethencourt first hinted at a cat food product in January, when he tweeted: “People aren’t ready for us to turn carnivore cats vegan but I’m going to do it.”

    He alluded to it in an interview with Green Queen earlier this year too: “One of our guiding principles at Wild Earth is to be bold and push the pet industry to change. We did this when we launched our plant-based dog food, treats and supplements, we’re doing that again with our vegan cat products.”

    The result is the Unicorn Pate, which is formulated to meet the nutritional requirements of the Association of American Feed Control Officials (AAFCO), a non-profit organisation that sets the safety and quality standards for pet food in the US.

    It contains omega-3 and omega-6 fatty acids, promotes skin and coat health, supports digestion, and is associated with lower greenhouse gas emissions, water consumption and land use than conventional cat food.

    “Our launch of Unicorn Pate, which helps accelerate a whole new category of vegan cat food products, represents a huge step forward in our mission to transform the pet food industry for our pets, other animals, and the planet,” said Bethencourt.

    “Today our pets account for 25-30% of the meat we consume in the US unnecessarily. With Wild Earth’s industry-leading vegan dog and cat products, we can transform both their health with plant-based diets and their global pawprint.”

    Wild Earth expects meat industry pushback

    wild earth cat food
    Courtesy: Wild Earth

    Wild Earth’s Unicorn Pate was inspired by research from University of Winchester professor Andrew Knight, who has led a number of studies on vegan pet food over the years.

    Last year, he authored a study finding that a plant-based diet could be healthier for cats than a meat-heavy one. Knight surveyed over 1,300 cat owners, 9% of whom fed their pets a vegan diet. His research suggested that 37% of vegan cats experienced one of 22 examined health disorders, versus 42% of felines that ate meat.

    Of the 22 disorders, 15 were most common in meat-eating cats, and seven in those consuming plant-based foods. When fed a vegan diet, the number of health disorders per unwell cat decreased by 16%, visits to the vet dropped by 7%, medication use was down by 15%, and 23% fewer cats had severe illnesses.

    While most differences were not statistically significant, the plant-based cats scored higher on all health indicators, a marker that even these obligate carnivores can thrive on vegan diets. It fuels Wild Earth’s mission to “put plant-based diets as a first choice for consumers vs the last choice when their pets have struggled with other meat-based diets”.

    Bethencourt acknowledged that the Unicorn Pate would receive some backlash. “We know and expect aggressive resistance from the meat industry on the launch of this industry-pioneering vegan cat food,” he said. “But we know there are a lot of cat parents looking for healthier plant-based and more sustainable options, and we want to be the leader in providing them with that choice.”

    Wild Earth – which shot to fame after Bethencourt grabbed a deal from Mark Cuban on Shark Tank – is also working on cultivated meat for pets. Last month, fellow Californian startup Friends & Family Pet Food Co. announced it was partnering with SIngapore’s Umami Bioworks to produce cultivated seafood treats for cats, aiming for regulatory approval in the coming months and an early 2025 launch.

    The post Unicorn Pate: Wild Earth Debuts ‘Nutritionally Complete’ Vegan Cat Food appeared first on Green Queen.

    This post was originally published on Green Queen.

  • the tofoo co
    4 Mins Read

    British tofu brand The Tofoo Co has been taken over by private equity firm Comitis Capital after sustained growth in a faltering meat-free market.

    The Tofoo Co has been acquired by German private equity firm Comitis Capital, which has taken a majority stake in the business, while the previous Japanese investor has exited

    Co-founders David Knibb and Lydia Smith will continue as investors in the business and steer its next stage of growth in the UK and international markets.

    “The Tofoo Co has plans to grow further – both with existing and new customers and channels – and needed a strong and proactive partner to help that growth journey,” said Smith. “Comitis is a great fit as that partner for this next chapter of Tofoo Co’s growth journey.”

    “David and Lydia have built a remarkable enterprise that is ready for the next phase of growth. The Tofoo Co represents a great addition to our portfolio, covering the thriving plant-based food market,” said Comitis Capital managing partner Nikolaus Bethlen.

    The acquisition comes after The Tofoo Co had enlisted Piper Sandler to conduct an auction process for the Yorkshire-based business in April.

    “We chose Comitis as our partner to enter a new era of rapid expansion,” explained Knibbs. “Their deep understanding of our business model and entrepreneurial thinking has left us convinced that they are the right choice to bring The Tofoo Co to the next level.”

    The Tofoo Co rides against the tide

    the tofoo co sales
    Courtesy: The Tofoo Co

    Smith and Knibbs established The Tofoo Co in 2016 and capitalised on the rising interest in vegan food in the UK. Its products are stocked at every major retailer in the UK, and are used by foodservice giants like Starbucks, Holiday Inn, Wagamama and Itsu.

    The company soon branched out into tempeh, before rolling out seitan SKUs (in partnership with UK restaurant Temple of Seitan) and a line of burgers earlier this year.

    These innovations have helped the brand continue to build momentum, driving revenue growth despite a decline in the overall meat-free sector. Last year, sales of meatless brands plunged by £38.4M, with volume down 4%. In contrast, revenue for The Tofoo Co (which also owns the Clearspot tofu brand) was up by 10% in 2023, reaching £20M, while volumes rose by 4%. Gross profit also swelled by 30%.

    Despite the meat-free industry penetrating fewer UK households last year (27.5%), the tofu category expanded its presence to 8.7% of households. According to the company’s annual accounts, this was largely driven by The Tofoo Co brand, which alone saw sales grow by 14% (excluding Clearspot) – the Naked 280g SKU is the top-selling tofu product nationwide.

    One factor that can be attributed to its success – as the company alludes to – is the negative press around the category’s connection to ultra-processed foods. As Brits look to eat more natural foods, businesses like The Tofoo Co – which accounts for 62% of the UK tofu market – are likely to thrive.

    New products and foodservice expansion on the cards

    tofoo co
    Courtesy: The Tofoo Co

    “The Tofoo Co has firmly established itself as a leader in the plant-based meat alternatives market with a strong brand image offering high-quality products,” said Comitis Capital’s Bethlen.

    The company has now overtaken Cauldron as the second-largest meat-free brand in the UK (with 10.5% of market share), behind only Quorn.

    Following the acquisition, it is aiming for significant growth with new and existing customers, banking on product development and an expanded presence in foodservice (which still makes up a small share of its business).

    “There will be increased demand for tofu products in the coming years, following increased awareness of both more natural, healthier and environmentally friendly diets and products,” Knibbs said in the company’s annual filing.

    “We are thrilled to collaborate with visionary entrepreneurs who are eager to foster growth, and the team at The Tofoo Co perfectly embody this spirit,” said Comitis Capital investment associate Felix Jauch.

    He added: “Together, we share a unified vision of propelling The Tofoo Co into a leading position in the international plant-based meat alternatives market. With our investment, expertise, and extensive network, we are committed to fueling the company’s dynamic expansion plan.”

    The post UK Plant Protein Maker The Tofoo Co Acquired by Private Equity Firm Comitis Capital appeared first on Green Queen.

    This post was originally published on Green Queen.

  • ultra processed foods tax
    6 Mins Read

    A majority of UK residents would support a tax on companies that make ultra-processed food. With rising costs for the NHS, it’s important to note vegan food can be the solution, not the problem.

    As ultra-processed foods (UPFs) continue to creep into consciousness and our bodies, consumers in the UK are calling for government action to combat the country’s obesity issue.

    A new 2,136-person survey by Ipsos for the UK’s Health Foundation has found that 53% of Brits are in favour of a tax on companies that produce UPFs, if some of the revenue is directed to funding fresh fruits and vegetables for low-income families.

    Similarly, 58% support a tax on foods that are high in sugar and salt, as long as some of the revenue helps provide fresh produce to low-income households.

    In the UK alone, UPFs make up 57% of an average person’s diet, and up to 80% when it comes to children or people with lower incomes. Likewise, around two-thirds of calories consumed by adolescent Brits come from UPFs.

    One in three children in Britain are overweight or living with obesity by the time they leave primary school, while over a third are at risk of developing a food-related illness in the future. Meanwhile, 95% are exceeding the daily recommended amount of sugar, and 66% are doing so for salt. And only 9% aren’t eating enough fruits and vegetables.

    The new Labour government has promised to clamp down on obesity by banning junk food ads on TV before 9pm (something 61% of the survey’s respondents support) and the sale of energy drinks to people under 16.

    Whether it enforces a tax on UPFs – a la the soft drinks levy introduced by the Conservatives in 2018 – remains to be seen. But the conversation around UPFs needs to be more nuanced, especially when you consider plant-based food, which can help the cash-strapped National Health Service (NHS) tremendously.

    The problem with linking UPFs, nutrition and plant-based meat

    nova classification
    Courtesy: Springer

    A quick recap: UPFs are part of the Nova classification, which categorises food into four subgroups, based on the amount of processing (it has nothing to do with the nutrition aspect of a food). UPFs are at the bottom rung of the ladder, comprising industrial formulations and techniques like extrusion or pre-frying, and cosmetic substances like high-fructose corn syrup and hydrogenated oils

    Broadly speaking, this can include anything from ice creams, cereals and flavoured yoghurts to hot dogs, fizzy drinks, and plant-based meats.

    But the conversation around veganism and its link to UPFs has been at best unfair, and at worst dangerous. Many have misinterpreted the idea that just because a food is ultra-processed, it’s unhealthy. A swathe of media outlets have taken that cue to denounce meat analogues, something that heightened after a recent study by the São Paulo University and Imperial College London.

    The researchers labelled UPFs as a cause of heart disease, and headline writers jumped on the fact that this analysis included vegan meat analogues – notwithstanding the fact that these only made up 0.2% of the foods in the study, or that these were products that existed in 2010. In reality, the UPFs that were linked to cardiovascular disease were packaged breads, cakes, and biscuits.

    impossible hot dog
    Courtesy: Impossible Foods

    One widely cited review linked UPFs to 32 harmful health effects. But many other UPFs, like cereals, dark or whole-grain bread, packaged sweet and savoury snacks, fruit-based products, and yoghurt and dairy-based desserts were inversely associated with ill health in the same study. Most of these products are technically plant-based.

    These studies highlighted a key fallacy of the UPF nutrition debate. What really classifies as UPFs? According to the Imperial College/São Paulo research, beer, wine, pasta, cereals, table sugar and cheese were all non-UPFs, but tofu – made in a similar manner to many cheeses – somehow was deemed ultra-processed.

    Marlana Malerich, co-founder at the Rooted Research Collective and a food systems researcher with expertise in UPF, told Green Queen in June that even experts disagree on the Nova system: “A study found only around 30% agreement on the placement of foods within Nova categories among food experts, suggesting the food categorisations used across studies almost certainly use different criteria for different foodstuffs.”

    Plant-based foods can benefit the NHS

    plant based meat healthy
    Courtesy: Planted

    It is true that many UPFs aren’t good for you. I don’t think any manufacturer of a mass-produced cola drink or ice cream would disagree with that.

    But as Malerich told Green Queen in March, it doesn’t mean every UPF is bad for you. “It’s crucial to recognise the limitations of the Nova system, which does not account for nutritional content, leading to potential misclassification,” she explained.

    This is why Dr Chris van Tulleken, author of Ultra-Processed People – the book that amplified the conversation around UPFs last year – said a blanket tax on UPFs would be wrong and harmful.
    “We can regulate individual products much more effectively,” he told the Guardian. “The companies that make UPFs privatise the benefits and externalise all these costs so whether we like it or not, we will have to pick up the bill.”

    Another organisation burdened with a huge bill is the NHS, which spends £98B a year on obesity, including £6.5B on treating illnesses associated with being overweight, like heart disease, cancer, type 2 diabetes and joint problems.

    Research by the UK’s Office of Health Economics has estimated that if England were to adopt a completely plant-based diet, the NHS would see a net benefit of up to £18.8B a year. The health service has embraced meat analogues, partnering with Quorn – whose products are technically UPFs, but nowhere near as bad for you as processed and red meat, which have been classed as carcinogens by the WHO – for blended burgers and sausages.

    nhs vegan
    Courtesy: Department of Health and Social Care

    One modelling study, meanwhile, shows that a ‘plant-based by default’ approach could save the NHS £74M annually, with significant household savings too if patients are supported in making dietary shifts.

    And 35% of Brits would support the NHS going fully vegan, though the same number are okay with patients being served processed meat. This highlights the conundrum: there’s a lot of paradoxical information, and consumers are understandably confused.

    A quarter (24%) of respondents to the Health Foundation survey are against a UPF tax. A levy on these foods will have its advantages, but as van Tulleken suggested, it will only work if individual products are taxed.

    Coke is plant-based. So is an apple. They’re not the same thing.

    The post 53% of Brits Want Taxes on Ultra-Processed Foods, But Separating Them From Plant-Based is Crucial appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plant based dietary guidelines
    4 Mins Read

    Norway is the latest European country to advocate for a plant-forward diet in its national dietary guidelines – but its recommended meat intake is still high, since it doesn’t factor in climate impact.

    In a year when Austria and Germany have already updated their food-based dietary guidelines to promote a predominantly plant-based diet, Norway has become the latest to join the bandwagon.

    The Nordic country has cut its recommended amount of red meat consumption by 30%, from 500g to 350g per week. And instead of advising Norwegians to only opt for lean meat or fish instead, the Norwegian Directorate for Health now endorses plant proteins and meat analogues too.

    “Feel free to choose legumes such as beans, lentils and peas for dinner at least once a week, and as a side dish or spread,” the new guidelines read. “Processed legume products such as vegetarian burgers, sausages and falafel should contain little salt and fat.”

    And crucially, the health directorate suggests that “a healthy and varied vegetarian or vegan diet that covers energy needs will also contain sufficient protein”.

    Norway endorses plant proteins and dairy analogues

    norwegian fbdg
    Courtesy: Planti

    “A healthy and varied diet can be put together in many ways and adapted to different cultures, traditions and ways of life. The most important thing is that it is varied and consists mostly of food from the plant kingdom,” the guidelines note.

    This includes foods like vegetables, fruits, whole grains, beans, lentils, peas and nuts. Just like its counterparts in Germany and Austria, the Norwegian Directorate for Health proposes a ‘plate model’ with 50% fruits and vegetables, and 25% carbohydrates and proteins each.

    “To eat more plant-based, beans, lentils and peas can easily replace all or some of the meat in dishes such as stews, soups, meat mixes, lasagne or tacos,” the new guidelines say. “Use beans, lentils and peas and their products, such as hummus, bean and lentil paste, tofu and other soy products in salads, or as a topping.”

    The recommendations note how legumes contain dietary fibre, protein, iron, zinc and other nutrients, and a high intake can protect against cancer and reduce mortality: “In a vegetarian or vegan diet, beans, lentils, peas, nuts and seeds will be good sources of protein and other nutrients.”

    And while the previous version didn’t mention dairy alternatives, the updated edition states that “plant-based drinks can contribute many of the same nutrients”, and recommends choosing products that have added calcium, iodine, riboflavin and vitamin B12.

    Moreover, Norwegians are advised to choose unsaturated vegetable oils and soft margarine instead of butter, hard margarine and tropical oils like coconut and palm, as well as eat 20-30g of unsalted nuts every day.

    Ignoring environmental impact a big miss amid high climate denial

    planetary health diet
    Courtesy: EAT-Lancet Commission/Alpgiray Kelem/Getty Images

    The Norwegian food-based dietary guidelines recognise that red meat consumption is linked with increased risks of colon and rectal cancer: “Both a high intake of red meat and a high intake of processed meat are among the four highest diet-related risk factors for the burden of disease in the Nordic and Baltic countries.”

    But the recommended amount of 350g per week is still much higher than what’s stipulated in the EAT-Lancet Commission’s Planetary Health Diet, which is associated with a 30% lower risk of death from all causes and a 17% reduction in global food emissions. It suggests limiting red meat to just 98g a week, 72% less than Norway’s latest guidelines.

    This is because the Norwegian Directorate for Health is solely focusing on nutrition and health, instead of also taking climate impacts into account – something that both Germany and especially Austria have done.

    This is a surprising contrast to the 2023 Nordic Nutrition Recommendations – a joint dietary guideline for the Nordic nations – which integrate environmental aspects to align with the Nordic Vision to “be the most sustainable and integrated region” globally by 2030.

    The collaborative Nordic advice promotes a predominantly plant-based diet rich in produce, berries, legumes, and whole grains. “We cannot, and will not, turn a blind eye to the scientific evidence of how our consumption impacts our planet,” the guideline states.

    norway climate denial
    Courtesy: Yale Program on Climate Change Communication

    Ignoring the planetary impact of the food system – where meat and dairy make up 57% of emissions, twice as much as plant-based foods – is concerning for a country where climate denial is high. A study published in 2018 suggested that 36% of the population think climate change is a hoax. Despite the crisis worsening since then, these sentiments are still high, with recent analysis of a 2023 survey suggesting that 27% of Norwegians are either doubtful or dismissive of climate change.

    So while the inclusion of plant proteins and meat and dairy analogues is a good first step, a lot more needs to be done to account for climate change in Norway’s dietary guidelines.

    The post Norway Advises Eating ‘Mostly Plant-Based Food’ in New Dietary Guidelines, But Ignores the Climate appeared first on Green Queen.

    This post was originally published on Green Queen.

  • planetary health diet emissions
    6 Mins Read

    Following the Planetary Health Diet, which is rich in plant-based food and contains minimal animal proteins, can bring about a major shift in our carbon footprint.

    Replacing red meat with nuts and legumes as part of a plant-forward diet can bring about a major shift in the food system’s climate footprint, a new multi-university study has found.

    If everyone adopted the the EAT-Lancet Commission’s Planetary Health Diet – which advocates for more plants and whole foods, and less meat and dairy – decrease greenhouse gas emissions by a sixth.

    Designed in 2019 as a way to feed 10 billion people and keep the planet healthy by 2050, the Planetary Health Diet recommends that fruits and vegetables should make up over half of people’s diets. As for the rest, more than a third should come from whole grains, plant proteins and plant oils, while dairy products and meat and seafood should make up only 3.6% each.

    planetary health diet
    Courtesy: EAT-Lancet Commission/Alpgiray Kelem/Getty Images

    “The shifts of chief protein sources from animal-based to plant-based proteins according to the Planetary Health Diet would contribute the most to changes in footprints globally,” the researchers write.

    In the study published in Nature Climate Change, scientists highlight the inequality of our protein consumption and its associated climate impacts. Consumers in rich countries cause more emissions thanks to higher red meat and dairy intake, but they display lower levels of inequality compared to low-income nations, whose diets produce fewer emissions.

    The research found that nearly 57% of the world’s population is overconsuming protein, but if this group of people adopted the Planetary Health Diet, it would bring about a 32.4% reduction in emissions. This offsets the 15.4% rise in dietary emissions that will come from a shift to healthy diets by underconsuming populations, resulting in a 17% decrease overall.

    “We should look to reduce overconsumption of emission-intensive products in affluent countries, such as beef in Australia and the US, especially for wealthy consumer groups who are overconsuming, which would help to achieve significant health and climate benefits,” said corresponding author Yuli Shan, who noted that “animal-based products show greater potential for reducing emissions”.

    The regional disparities in meat consumption and emissions

    planetary health diet
    Courtesy: Nature Climate Change

    The study assessed the “unequal distribution” of dietary emissions from 140 food products in 139 countries or regions. It suggests that animal proteins account for 52% of dietary emissions, compared to 48% for plant-based products (in contrast with previous research that puts the former at 57%, the latter at 29%, with the rest ascribed to other land uses like cotton or rubber cultivation).

    However, the gulf between their contribution to dietary consumption is vast, with plant-based foods supplying 87% of the world’s calories. Red meat is the most polluting food group, amounting to 29% of agricultural emissions but only 5% of its calories. Similarly, dairy contributes to 19% of emissions, but just 5% of calories as well.

    Grains make up 21% of dietary emissions, but crucially, also provide 29% of global calories, highlighting the gap in efficiency between plant and animal proteins.

    This is especially prevalent in high-income countries like Australia (where 84% of emissions come from meat and dairy) and the US (71%), despite animal foods contributing to less than a quarter of calories. Inversely, a majority of emissions in regions like Southeast Asia, Sub-Saharan Africa and Indonesia come from plant-based foods, albeit they’re also the source for most of their calories.

    The researchers explain that in countries like Mongolia, where diets rely on red meat and dairy due to traditional nomadic lifestyles, such shifts may not be feasible. Instead, such areas could benefit from enhanced nutritional education.

    For various reasons, many low-income countries can’t afford to move away from meat currently, so the biggest responsibility lies on developed nations, who are also the largest polluters. “Low-income countries face greater challenges in reaching healthier diets, with more than 1.5 billion low-income populations worldwide unable to afford the cost of the Planetary Health Diet,” says corresponding author Klaus Hubacek.

    how does eating meat affect climate change
    Courtesy: Nature Climate Change

    “Diet shifts need increased food consumption, but Sub-Saharan Africa, as well as South and Southeast Asia, have experienced stagnating agriculture production efficiency for decades and cannot produce nor afford to import the required food,” he explains.

    “Agricultural efficiency must increase through various measures such as crop and soil management techniques and introduction of high-yielding crop varieties. But the proportions of nutrient-rich products in food imports must increase – alongside a reduction in restrictive trade policies which tend to raise food prices.”

    Red meat the largest driver of livestock emissions

    Lead author Yanxian Li says the objective of the study was to “assess the potential implications of emission mitigation of the food system resulting from changing consumer choices instead of forcing everyone to adopt the same diet”.

    The suggested dietary shifts would mean a drastic change in the global calorie supply, with red meat slashed by 91%, all sugars by 72%, tubers by 76%, and grains by 50%. Meanwhile, consumption of legumes and nuts would need to be increased by 438%, added fats by 62%, and vegetables and fruits by 28%.

    The proposed cuts in meat, eggs and fish consumption would lead to a reduction of 2.05 gigatonnes of CO2e – that’s more than the emissions of Indonesia, Germany and Canada combined. And 94% of this is driven by red meat. China is the largest contributor to dietary emissions (13.5%) – thanks to its large population and meat consumption – and it would also see the largest emissions cuts from red meat reduction (22%). This is followed by the US (15%) and Brazil (14%).

    Overall, Uzbekistan (-74%), Australia (-70%), Qatar (-67%), Turkey (-65%) and Tajikistan (-64%) would benefit from the biggest decreases in dietary emissions, while Iraq would witness the largest increase (155%) if the world adopts the Planetary Health Diet.

    vegan vs meat
    Courtesy: Nature Climate Change

    As Hubacek alluded to, high costs remain the largest barrier for people in low-income countries to choose this diet. This is why these shifts “require tailored policies targeted at regions, countries, expenditure groups and products instead of ‘one-size-fits-all’ policies”.

    In less affluent nations, policy efforts should focus on pricing interventions and technical assistance to reduce food costs and make it more accessible.

    And in well-off countries, meat and carbon taxes – like the one in Denmark – could go a long way, as could eco-labelling and innovative menu designs to promote meatless foods. Increasing subsidies or tax breaks for plant-based food manufacturers would be highly beneficial too.

    The study chimes with previous research extolling the climate credentials of plant-based food too. One analysis shows that vegan diets cut emissions, after pollution and land use by 75%, while another has found that replacing even 50% of meat with plant-based analogues can double climate benefits and halt deforestation.

    The post Plant-Forward Planetary Health Diet Can Lower Global Emissions by 17% appeared first on Green Queen.

    This post was originally published on Green Queen.

  • chloe coscarelli
    5 Mins Read

    In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Chloe Coscarelli’s comeback to the restaurant world, vegan hits at UK airports, and Canada’s plant-based egg labelling guidelines.

    New products and launches

    Vegan chef Chloe Coscarelli has opened eponymous restaurant Chloe on New York City’s Bleecker Street (to rave reviews), eight years after she was ousted from her first restaurant chain, By Chloe.

    chloe vegan restaurant
    Courtesy: Chloe

    On the other coast, vegan seafood company Impact Food served its sushi-grade tuna in nachos and a rice bowl by the Da Poke Man food truck at the Outside Lands music festival last weekend.

    If you’re a fan of the adult party game Cards Against Humanity, vegan gaming company This Is Not A Game has released a vegan-focused version called Plants Against Veganity. There’s apparently a Monopoly-style game in the works too.

    plants against veganity
    Courtesy: This Is Not A Game

    Israeli alt-seafood player Oshi has partnered with Lewis Hamilton-backed vegan chain Neat, which has added three dishes using the former’s vegan salmon. It comes shortly after the startup relocated production to California, spotting a bigger market for its vegan fish in the US.

    US airline JetBlue has launched Lakeland Dairies‘ Milk in a Stick Oat Milk, a plant-based creamer for the in-flight Dunkin’ coffee and tea offerings.

    Alt-dairy giant Califia Farms has announced its fall and winter lineups: the former features pumpkin spice barista oat milk, caramel apple crumble oat creamer, and maple waffle almond creamer; and the latter has a holiday blend black iced coffee, holiday nog, and peppermint mocha almond latte. These and other flavours are rolling out across grocery stores now.

    califia farms pumpkin spice
    Courtesy: Califia Farms

    Blue Zones Kitchen – the company based on the world’s blue zones highlighted in Netflix’s Live to 100 – has rolled out its debut breakfast product line. The vegan, gluten-free, steel-cut oatmeal SKUs come in blueberry-walnut and peach-pecan flavours, and can be found at Whole Foods stores nationwide.

    Fast-casual chain Veggie Grill has debuted its largest menu update since being acquired by Next Level Burger in January. New items include quinoa-mushroom burgers, crispy chicken sandwiches, and an avocado Cobb salad with tempeh bacon.

    veggie grill menu
    Courtesy: Veggie Grill

    In the UK, VBites owner Heather Mills is sponsoring The Big Green Clash, an eco-focused rugby match between Richmond Rugby Club and the all-vegan Green Gazelles Rugby Club at London’s Richmond Athletic Ground on September 8.

    Meanwhile, bottled oat milk maker Oato has launched a Caffè Latte variant exclusively for British milk round Modern Milkman, with notes of caramel and vanilla, 7g of sugar per 100ml, and a price tag of £1.50 per pint.

    oato oat milk
    Courtesy: Oato

    And restaurant chain Wagamama, which aims to make half its menu plant-based by 2025, has introduced a vegan brunch menu at 22 locations across the UK. A national rollout will follow soon.

    Financial updates

    Australian precision fermentation startup Cauldron has been awarded an A$4.3M ($2.8M) grant by the Department of Industry, Science and Resources Industry Growth Program to scale up its manufacturing platform for high-value ingredients.

    Brazilian mycoprotein producer Typcal has received R$250,000 ($45,000) in grant funding from the government’s Paraná Anjo Inovador programme.

    typcal brazil
    Courtesy: Typcal

    In South Korea, meat-producer-turned-vegan-startup Sujis Link has secured a ₩3B ($2.5M) investment from Samyang Foods, as part of a collaboration to advance the country’s plant-based sector.

    Since last summer, sales of vegan breakfasts and brunches have hiked by over 20% at Manchester, Stansted and East Midlands airports in the UK.

    Policy and research developments

    In Chile, the agricultural committee has passed a bill that would see plant-based meat, dairy and egg products as “simulated food”. The proposed legislation is now being debated in the Chamber of Deputies.

    Canada is developing guidance on the labelling of plant-based egg products, in what it says is an effort to help companies avoid being ‘misleading’ and comply with regulations. The proposed guidance is predictable.

    noochies pet food
    Courtesy: Veronika Dvorakova

    Speaking of Canada, cellular agriculture platform Cult Food Science‘s subsidiary Further Foods has submitted a design protocol for feeding trials of its cultivated pet food, which it aims to launch under its Noochies! brand. As we reported last month, the goal is to receive US regulatory approval and sell cultivated chicken in early 2025.

    University of Georgia startup CytoNest has introduced an edible 3D fibre scaffold for cultivated meat and seafood, which is made from Generally Recognized as Safe (GRAS) materials.

    future food quick bites
    Courtesy: Lauren Corcino

    Finally, in the UK, West Yorkshire’s Calderdale Council is the latest to go vegan, having approved the proposal to only serve plant-based food at future meetings and catered events.

    Check out last week’s Future Food Quick Bites.

    The post Future Food Quick Bites: Hi Chloe, Cards Against Humanity & Vegan Airports appeared first on Green Queen.

    This post was originally published on Green Queen.

  • impossible quality meats
    5 Mins Read

    Building on its impressive foodservice record, Impossible Foods will open its first pop-up restaurant in Chicago, showcasing its plant-based meat products across a range of dishes.

    Impossible Foods is opening a new pop-up restaurant in Chicago’s XMarket Food Hall tomorrow, a first for the plant-based meat maker.

    Titled Impossible Quality Meats, the foodservice concept will spotlight the company’s vegan beef, chicken and pork products in a variety of dishes. The idea is to call attention to its expansive foodservice footprint (it is available in over 45,000 locations in the US alone) and showcase the versatility of its plant-based meat range, which has now been on the market for eight years.

    “Impossible began as a foodservice brand, launching our flagship beef product in 2016 with some of the best restaurants in America,” said Impossible Foods CEO Peter McGuinness. “It’s been a natural evolution for us to create our own branded dining experience to showcase our delicious food.”

    It’s the latest move in Impossible Foods’ bumper summer of 2024, featuring its first major marketing campaign (to promote its refreshed brand identity), appearances at the Met Gala and the Olympics, and a partnership with champion competitive eater Joey Chestnut.

    What’s on the many at the Impossible Quality Meats pop-up?

    impossible hot dog
    Courtesy: Impossible Foods

    Impossible Quality Meats will be open Tuesdays to Sundays from 11am to 8pm, and run throughout fall 2024. It has been leased through PlantX Life Inc., whose parent company Veg House is managing the pop-up.

    “With Impossible Quality Meats, we wanted to offer diners a fun way to experience our food. From breakfast to lunch to dinner, we leaned into classic craveable dishes people love,” said McGuinness. “Choosing meat from plants shouldn’t feel like a compromise. It’s great-tasting food, plain and simple.”

    The menu contains small plates like Asian-style meatballs in hoisin-lime sauce, Italian meatball sliders, nachos with Impossible Beef or Chicken and a Cheez Whiz-style vegan alternative, beef chilli, as well as chilli cheese fries.

    Visitors can also choose grilled chicken Caesar (with vegan parmesan), crispy southwest chicken or Asian-style chicken as part of a salad or wrap.

    And on the bun menu, there’s a choice of a breakfast sandwich (with sausage and a vegan egg), a classic Impossible Burger, a smash burger, a bratwurst, an Impossible Hot Dog, and a chilli dog. In addition, the pop-up restaurant will also have rotating burger and hot dog specials.

    The Impossible Nuggets are served with fries (which can be subbed for onion rings if you pay extra) and a choice from nine sauces.

    And while the company may have stopped working on Impossible Milk, that doesn’t mean Chicago residents wouldn’t get dessert at the pop-up. The brand has partnered with Oatly, the world’s largest oat milk player, whose ice creams will be available in vanilla, chocolate and swirl options.

    Impossible Foods is hosting a launch party on Saturday, August 17 at the XMarket Food Hall, when locals would be able to sample Impossible Hot Dogs, Burgers and Oatly Soft Serve for free.

    Impossible Foods highlights record amid faltering industry sales

    xmarket food hall
    Courtesy: Impossible Foods

    The development is a marker of Impossible Foods’s reputation as a foodservice mainstay. The company claims to be the leading plant-based brand in this channel in the US, and has long-standing partnerships with American chef David Chang and his Momofuku restaurant group (going back eight years), Bareburger (seven years), White Castle (six years), Starbucks (five years), and Disneyland (four years). And just last week, it completed five years of the Impossible Whopper at Burger King.

    In addition to the Impossible Quality Meats pop-up, visitors of Xmarket Food Hall can also buy retail products like its plant-based beef, hot dogs, and chicken nuggets at the PlantX Bodega. It follows the brand’s entry into Whole Foods Market nationwide, which is a sign of its strong retail performance – Impossible Beef is the top-selling plant-based beef in the US across both retail and foodservice, while the vegan meatballs and nuggets are the bestsellers in their respective categories too.

    In the US, Impossible Foods is the leader in refrigerated meat analogue sales, making up 9% of the market, according to Bloomberg. However, this segment witnessed a 21% drop in volume 19% decline in dollar sales in the 52 weeks ending May 19, 2024, data by Circana shows. Analysts ascribe this to high prices, unsatisfactory taste and texture, and concerns about ingredients.

    Impossible Foods has already been leaning on its taste-first messaging since the identity and packaging refresh in March (with a heavier focus on health too), while it claims to have cut prices by 20% since early 2023.

    At the pop-up, prices for dishes with Impossible Foods range from $7.99 for the hot dog to $12.99 for the nachos, chilli-cheese fries, meatball sliders, salads and wraps. Meanwhile, a single-patty Impossible Burger – topped with lettuce, onion, tomato, pickles, and special sauce – will set you back $9.99.

    Nutritionist slams ‘unhealthy’ claims about plant-based meat

    joey chestnut impossible foods
    Courtesy: Peter McGuinness/LinkedIn

    There’s one other factor hampering vegan sales: disinformation campaigns by the meat industry, and misinformation about the healthfulness of plant-based meat. Some have suggested that plant-based meats are less healthy than meat, despite the latter’s links to heart disease, type 2 diabetes, dementia and cancer.

    “The idea that all plant-based meats are categorically unhealthier than animal-based meats is scientifically unfounded. In fact, many plant-based options, like those from Impossible Foods, outperform animal meat in terms of key nutrients like cholesterol, trans fat, and saturated fat,” Kaytee Hadley, a registered dietitian and health and nutrition ambassador of Impossible Foods, told Green Queen.

    “Most Americans do not consume enough plants or fibre, and Impossible products contain high-quality plant-based ingredients that contain important nutrients including fibre, iron and potassium,” she added. “Any one food in and of itself will not meet a human’s nutritional needs on its own because people need to eat a diversity of foods and nutrients, but in the context of a balanced diet, plant-based meats, like Impossible, can be a great addition.”

    Hadley suggested that basing a food’s nutritional value on the number of ingredients is an “outdated and highly simplistic approach” view of nutrition. “Many foods are enriched with vitamins and minerals (for example, baby food, cereal, and white rice). Does this addition make a food less nutritious? The obvious answer is no.

    “When you look more closely at the actual ingredients, processing methods, and nutritional profile of plant-based meats, it’s easy to see that these products are not all necessarily ‘less healthy than animal proteins’.”

    The post Quality Meats: Impossible Foods Opens Pop-Up Restaurant in Chicago, Featuring Oatly Ice Cream appeared first on Green Queen.

    This post was originally published on Green Queen.

  • climate change vegan study
    4 Mins Read

    Almost three-quarters of scientists around the world either follow mostly meat-free diets or are willing to go vegan/vegetarian out of concern for the climate, a new survey has found.

    Nearly all global scientists (96%) believe climate change is caused by humans, 83% of whom are worried “quite a bit” or “a great deal” by the crisis, according to a large-scale survey led by the University of Amsterdam.

    Researchers polled 9,220 academics from 115 countries from a variety of disciplines and across all career stages. Concern for the climate crisis has prompted a majority of them to change their lifestyles and engage in advocacy, with many willing to do so in the future.

    Published in the Nature Climate Change journal, the study found that 39% of scientists follow a mostly plant-based diet, while another 32% indicated a willingness to give up meat, highlighting how academics are concerned about the impact of animal agriculture on the planet.

    Livestock farming is responsible for up to 20% of total greenhouse gas emissions, 10 times more than the aviation sector. The overall food system, meanwhile, accounts for a third of emissions, 60% of which comes from producing meat.

    Scientists and climate experts have hailed vegan diets as a highly effective way to reduce consumption-related emissions. One study has found that going vegan cuts emissions, water pollution and land use by 75%, while another has suggested that even replacing 50% of meat intake with plant-based analogues has the potential to double climate benefits and halt deforestation.

    “Climate change is an existential threat to humanity,” said study lead Fabian Dablander. “To secure a liveable future, each of us needs to ask ourselves: how can I best contribute at this crucial moment in human history?”

    Personal behaviours – not tech – will solve climate change, say scientists

    climate scientist survey
    Courtesy: Nature Climate Change

    Most of the scientists surveyed (84%) think significant changes in personal behaviour and lifestyle are needed to tackle the climate crisis. But only a quarter (27%) believe technological advancements will “largely solve climate change” – in fact, 44% disagree.

    Apart from eating more plant-based and less meat, there are several other shifts these academics have made to have a tangible impact on curbing global warming. These include reducing the use of cars (a change made by 69% of scientists), flying less (51%), increasing energy efficiency at home or shifting to renewable energy (46%), and having fewer children (36%).

    Of the scientists who haven’t made these changes, there was a broad willingness to do so, especially in terms of embracing green energy (52%), cutting back on flying (34%), and using cars less (25%).

    The research also found that 68% of academics feel an individual responsibility to help reduce climate change, and 51% say scientists should get more involved in advocacy.

    Many have already engaged in activism, by talking more about climate change (78%), donating to relevant organisations (31%), and participating in legal protests (23%). However, they are divided over whether engaging in legal protests diminishes scientists’ credibility – while 35% believe this is not the case, 42% are unsure.

    What it will take for scientists to become climate advocates

    eco anxiety
    Courtesy: Elmar Gubisch

    The researchers looked at what prompted scientists to engage in climate advocacy and protests, finding several intellectual and practical barriers hindering them from doing so.

    The intellectual hurdles include low levels of knowledge or worry about climate change, doubts about the effectiveness of activism, and believing that isn’t scientists’ role to protest. Ideological and strategic disagreements with activists were also key issues.

    In terms of practical barriers, scientists fear a loss of credibility, a perception of having an unsuitable personality, and repercussions of protesting. They also cited not having an activist in their inner circle and a lack of skill for advocacy as factors that keep them away from engaging in such activities.

    To be willing to engage, the study suggests academics need to overcome mostly the intellectual barriers. But to actually engage, institutional reform is recommended – think more time, funding and support for scientists to engage with society, and normalising or rewarding climate action. this could also help reduce academics’ carbon footprint, if norms around travel and event organisations are changed.

    Most of the survey’s respondents (91%) agreed that fundamental changes are required in the world’s social, political and economic systems to truly tackle climate change.

    “Governments and corporations continue to make empty promises that downplay the level of transformation that is required to prevent climate breakdown,’ said Adam Aron, a co-author of the study.

    “This study makes clear that scientists from all disciplines are very worried and are calling for this fundamental transformation. I hope it helps wake people up and get engaged – more and more scientists are.”

    The research comes a few months after a survey of 380 climate scientists – all part of the Intergovernmental Panel on Climate Change – found that only 6% believe we’ll meet our 1.5°C goal, with more experts feeling we’ll breach postindustrial temperatures of 4°C by 2100.

    The post Four in 10 Scientists Don’t Eat Meat Out of Climate Change Concerns, and A Third Are Ready to Give It Up appeared first on Green Queen.

    This post was originally published on Green Queen.

  • plonts cheese
    5 Mins Read

    Californian startup Plonts has emerged from stealth with a $12M funding round, launching its fermented soy milk cheese at restaurants in New York City and San Francisco.

    Cheese is not a dairy product; it is a microbial product – and Plonts wants you to know that.

    Formerly known as Tezza Foods, the Oakland-based startup uses microbial fermentation to turn soy milk into “stinky” vegan cheese. Armed with a $12M seed investment round, it is introducing its first product – an aged Cheddar – at select bicoastal restaurants in the US.

    The financing was led by Lowercarbon Capital, with participation from Litani Ventures, Accelr8, Pillar, Ponderosa Ventures, and several angel investors. It was accompanied by the opening of a pilot plant in Oakland.

    The company was founded in 2019 by co-CEOs Nathaniel Chu, who has a PhD in the gut microbiome, and Josh Moser, whose background lies in venture capital. Chu tapped into his microbial expertise to create fermented foods from plants, and began experimenting with vegan cheese in the corner of a pizza restaurant.

    Now, the Plonts Cheddar – currently sold in loafs to restaurants – is coming to the menus of Court Street Grocers and S&P Lunch in New York City, Shuggie’s and Moongate Lounge in San Francisco, and Lovely’s in Oakland, appearing in grilled cheeses, pizza puffs and burgers.

    All about efficiency

    vegan fermented cheese
    Courtesy: Erin Ng

    Plonts’ ‘microbes, not dairy’ mantra for cheese is rooted in the fact that it uses traditional cheesemaking processes, but eschewing cow’s milk with soybeans, one of the most efficient protein sources with a digestibility score equal to animal proteins.

    It is far from the only company using centuries-old processes in a novel way to make climate-friendly cheese – Miyoko’s Creamery is a pioneer in this space (it uses cashews), Daiya recently began doing the same with oats, and Climax Foods is an up-and-comer championing pumpkin and hemp seeds and lima beans.

    But Plonts is betting on soybeans. Soy, along with corn, is a commodity crops, and is a major driver of deforestation in the Amazon. However, globally, 77% of all soy is grown to feed cattle being raised for meat and dairy.

    “It can take eight pounds of corn and soy to make one gallon of milk, and… 10 pounds of corn and soy blend to make one pound of beef,” Mark Shepard, founder and farmer at New Forest Farm, said in the 2024 documentary Feeding Tomorrow. “And so that’s really stupid. Because we could grow 90% less corn and beans if we didn’t feed it to animals.”

    Plonts echoes this sentiment, explaining on its website: “The big problem with corn and soy is that they aren’t that tasty. So we use cows to convert that corn and soy into something we actually want to eat: beef and cheese.”

    plonts vegan cheese
    Courtesy: Erin Ng

    The startup is also banking on soy’s sustainability aspects when compared to animal proteins. “The entire world’s protein needs could be met by a soybean farm the size of 1% of global habitable land, or less than eight times the size of Iowa,” it states. “Satisfying this need with cheese would require 120% of global habitable land, or a farm covering the entire continents of Asia, Africa, North America, South America, and Europe.”

    Plonts adds: “To do this with beef alone, we’d need 955% of habitable land or nine more planets. What’s more, soy and many other plants don’t emit methane and require less water, machinery, fertilisers and pesticides. It’s vastly more efficient to grow a pound of soybeans than to grow 10 pounds of soybeans, feed them to a cow, and get a pound of beef or cheese.”

    A Cheddar that takes less Chedda’

    Just like fermentation originally transformed “cheap but not particularly tasty ingredients like milk and wheat into delicacies like cheese and beer”, the startup is making use of “the most sustainable, inexpensive plants available” and introducing them to microbes that make them more delicious.

    “Our searches may result in familiar foods from unfamiliar ingredients (e.g., cheese made from cheap plants) or entirely new categories of fermented products. In this way, we’re not trying to imitate beef and dairy. We are discovering the delicious potential of what plants and microbes can be,” says Plonts.

    Cheese, one of the most famous fermented foods, is known for its funky, sharp flavours, which the startup ascribes to the metabolism of microbes, instead of milk. Some companies – like Perfect Day, Formo and New Culture, to name a few – are using precision fermentation to recreate bioidentical dairy proteins for more realistic animal-free cheese.

    But this is expensive, and scaling up is a major challenge. Soy, on the other hand, is cheap and easy to scale, and Plonts looks to take advantage of that by “biochemically and physically manipulating” the ingredient to replicate the stretch and melt so important to many cheeses.

    soy milk cheese
    Courtesy: Erin Ng

    However, Plonts is entering a crowded category with multifaceted challenges. Between 2021 and 2023, only four plant-based segments witnessed sales declines in the US – vegan cheese was one of them, dipping by 5.4%. Plant-based cheese has only penetrated 7% of American homes, with less than half (49%) buying it more than once.

    How does Plonts – whose name has already spawned some detractors – aim to differentiate itself from the growing number of brands selling vegan cheese? By harnessing microbes, the company claims it can lower costs to less than half of dairy cheese “something that cannot be said for cheese made with nuts or engineered proteins”.

    It may seem like a bit of a stretch, but that’s the idea.

    The post This Stinks! Fermented Vegan Cheese Maker Plonts Stretches Budget with $12M Seed Investment appeared first on Green Queen.

    This post was originally published on Green Queen.

  • mr charlie's royale with cheese
    5 Mins Read

    In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Mr. Charlie’s new vegan cheeseburger, Califia Farms’ acquisition of Uproot, and a raft of EU investments into alternative proteins.

    New products and launches

    Vegan fast food chain Mr. Charlie’s – dubbed the plant-based McDonald’s – has introduced the Mr. Royale with Cheese, a burger featuring the non-dairy Cultured Cheddar slices by Stockeld Dreamery. The menu item is available at its Los Angeles and San Francisco locations.

    mr charlie's la
    Courtesy: Mr. Charlie’s

    AI-powered protein discovery startup Shiru has collaborated with Ajinomoto Health & Nutrition to develop and commercialise sweet proteins for use in beverages and specialty products.

    Pinky Cole has opened the second location of Bar Vegan – the sister establishment of Slutty Vegan – at 706 Grayson Highway in Lawrenceville, Georgia.

    German ingredients company Loryma has developed three wheat-based solutions for specific fat applications to bolster the processing, textural and nutritional benefits of meat analogues.

    Also in Germany, poultry giant PHW Group – known for its Wiesenhof brand – is entering the traditional and precision fermentation space with a new subsidiary this year, which will develop ingredients for alternative protein and blended products.

    redefine meat flank steak
    Courtesy: Redefine Meat

    Israel’s Redefine Meat is continuing to expand its retail presence in Europe, gaining listings for its 3D-printed meat analogues with Coop in Switzerland, Jumbo in the Netherlands, Velivery in Germany, and Monoprix in France.

    As part of the state-funded Singapore Agri-food Innovation Lab, the Nanyang Technological University (NTU) has partnered with global food giant Bunge. The latter will supply soybean, canola and sunflower fats, plus oilseed meal and cake for NTU to produce alternative protein flavours using fermentation.

    future food quick bites
    Courtesy: Nanyang Technological University

    And in Vietnam, Hanoi-based FPT Software has signed an MoU with the Green Tuesday Initiative to reduce its food-related carbon footprint via sustainable food policies.

    Finance and business updates

    In Poland, the science and education ministry’s National Center for Research and Development has invested $2.29M in Warsaw-based cultivated chicken startup LabFarm. It will use the funding to expand production, develop proprietary growth media, create products, and expand its team.

    Meanwhile, Sweden’s Millow – maker of minimally processed oat- and mycelium-based meat analogues – has received a €2.4M ($2.6M) grant from the European Innovation Council (EIC) Accelerator and up to €15M ($16.3M) in equity funding from the EIC Fund. The startup, which has already developed multiple products with large manufacturers, will use the capital to scale up production.

    vegan marbled steak
    Courtesy: Melt&Marble

    Also bagging EIC Accelerator funding is fellow Swedish startup Melt&Marble. It will receive a €2.5M ($2.7M) grant and potential future equity investment to commercialise its precision-fermented fats, plus an additional €260,000 from Horizon Europepart of the EU’s Farm to Fork strategy – to develop alt-dairy fats.

    On similar lines, Dutch palm oil alternative producer NoPalm Ingredients has secured €2.5M ($2.7M) in funding, along with potential equity investment, from the EIC Accelerator. It follows a €5M ($5.4M) seed investment round in July.

    nopalm ingredients
    Courtesy: NoPalm Ingredients

    Canadian cellular agriculture platform Cult Food Science‘s portfolio company Jellatech, which is making bioidentical collagen, has joined the Bezos Earth Fund‘s $30M Center for Sustainable Protein at North Carolina State University.

    Cult Food Science is also about to close a $3.3M fundraise to commercialise its Noochies! cultivated pet treats. The company will soon begin feeding trials to receive regulatory approval from the US Food and Drug Administration (FDA).

    califia farms uproot
    Courtesy: Uproot

    US plant-based milk leader Califia Farms has acquired New York startup Uproot, which makes alt-milk dispensers. The latter’s team will join Califia Farms, which aims to expand its foodservice offerings.

    AI-powered vegan travel app Vegius has initiated a crowdfunding campaign on Wefunder with a target of $120,000 to fuel its global expansion. It currently lists accommodations in 30+ countries and donates half its revenue to the 125 animal sanctuaries it has partnered with.

    Research and awards

    A new psychology study on US and German consumers tests the Moral Foundations Theory on cultivated meat, revealing that people who say living a natural life is morally important to them are more likely to reject these proteins, while the idea of harm doesn’t have any consistent correlations.

    In the UK, a new study by The Vegan Society has found that 41% of men are interested in veganism, but health concerns and unsupportive friends are the major barriers to the lifestyle.

    this plant based funding
    Courtesy: THIS/Green Queen

    The Vegan Society has also supported a legal case by two students from the National Major University of San Marcos in Peru, who are asking the university to recognise veganism as a protected belief and offer suitable plant-based meal options.

    UK plant-based meat startup THIS has received 10 stars from the Great Taste Awards across five of its products, with its lamb kebabs earning the maximum three stars.

    Another recopient of the Great Taste Awards is vegan cheesemaker Julienne Bruno, whose ricotta-style Crematta has received two stars and burrata alternative Burrella has gained one.

    vegan foie gras
    Courtesy: Dr Foods

    Finally, Japanese startups Next Meats and its subsidiary Dr Foods were finalists in the cultivated meat category of this year’s FoodNiche Summit at Cornell Tech University, where they presented vegan foie gras, caviar and truffle butter with the aim to find local distribution in New York.

    Check out the last edition of Future Food Quick Bites.

    The post Future Food Quick Bites: Bar Vegan, Mr. Charlie’s & EU Alt-Protein Investments appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vivian kong
    5 Mins Read

    Hong Kong épée fencer Vivian Kong Man Wai won gold at the Olympics and took home HK$6M ($770,000), the highest prize money at Paris 2024.

    A lot has been made about the focus on vegan and vegetarian food at Paris 2024, as the Olympics looks to cut its carbon footprint. And while this has raised some controversies – and concerns about the organisers’ planning – this edition of the Games is host to a bunch of plant-based athletes competing for the medals.

    One of them – Vivian Kong Man Wai of Hong Kong – made history by winning her first Olympic gold and taking home the tournament’s largest cash prize.

    While the International Olympic Committee doesn’t dish out financial rewards for medals, several countries and regions do. At Paris 2024, Hong Kong is offering the highest payouts to athletes, with gold medallists like Kong – who went vegan in 2017 following a career-threatening injury – earning HK$6M (around $770,000).

    “We are thrilled that with her outstanding performance, superb fencing skills and perseverance during the competition, she has earned the well-deserved gold medal,” said John Lee Ka-chiu, chief executive of Hong Kong. “She has once again made history for Hong Kong fencing and proved the extraordinary capabilities of Hong Kong athletes, making all Hong Kong people proud.”

    Kong’s win a strong response to Olympic critics of plant protein

    paris olympics vegan
    Courtesy: SF&OC

    Kong’s appearance at Paris 2024 was thrown into doubt after she suffered a knee injury a month before the Games. But after recovering from the setback, she became Hong Kong’s first female gold medallist since Atlanta 1996.

    During the women’s épée final, France’s Auriane Mallo-Breton led Kong 8-3 at one point, but the Hong Kong fencer fought back soon after, levelling the score at 12-12 before the clock expired. She got the winning sudden-death hit in overtime to win the gold medal.

    It’s a big win for vegan athletes at the Olympics, and an apt response to critics who have lamented the apparent lack of protein and meat at Paris 2024, forcing the organisers to break their climate commitments and increase quantities of grilled meat.

    It’s also a strong reminder to those who have questioned whether athletes can get enough protein and other nutrients from plants. This includes Philipp Würz, head of food at Paris 2024, who told the Washington Post that athletes “need a lot of proteins”, suggesting: “You can’t just say, okay, you go 60 or 100% vegetarian. It’s just not possible.”

    Kong’s gold medal shows that it indeed is possible. Now the world number one, she turned vegan after injuring her anterior cruciate ligament in 2017. After initially struggling with prejudice at home, she had since competed at the Tokyo Olympic Games and won the Asian Championships thrice, before the Paris 2024 gold.

    “I can be an example to show it’s possible, and it’s more motivation for me to work harder, have better results, and tell my story about how eating plant-based foods made me better and made me feel better too,” Kong told the South China Morning Post in 2018.

    After the win, the vegan Olympian announced her decision to retire from full-time professional fencing and focus on “starting a new career and working towards having my own charity to help kids find joy and [put] playfulness back into sports”.

    vegan olympics gold
    Courtesy: SF&OC

    How vegans are faring at Paris 2024

    Fellow Hong Kong fencer Cheung Ka-long joined Kong as a gold medallist after winning the men’s individual foil event, successfully defending his title at the Tokyo Games. They both were awarded with the highest amount of prize money at the 2024 Olympics.

    Hong Kong announced a 20% hike in cash incentives for its Olympians ahead of the tournament (compared to the 2020 edition), with silver and bronze medallists receiving HK$3M ($385,000) and HK$1.5M ($193,000) respectively. Swimmer Siobhán Haughey won bronze in the women’s 200m freestyle, her fourth Olympic medal.

    Singapore is second on the prize money list, giving its gold medallists SG$1M ($745,000). It is followed by Indonesia, Israel, Kazakhstan, Malaysia and Spain, each of which is also offering six-figure sums.

    Kong isn’t the only vegan Olympian to win a medal at Paris 2024. British cyclist Anna Henderson bagged the silver in the women’s individual time trial, and Canadian fencer Eleanor Harvey won bronze in the individual foil event.

    “I used to be like: ‘I’ll never be vegan, I love meat. But I think what happens is that we all dissociate from what meat is and what animals are,” Henderson told cycling magazine Rouleur in 2021. “I feel no difference, I feel better. I’m faster, I’m a bit leaner and I love it.”

    vegan olympians
    Courtesy: Anne-Christine Poujoulat/AFP

    Harvey, a vegetarian since the age of three and vegan since 10, told the Canadian Fencing Federation in 2019: “I just didn’t like how animals were treated, and so that was the primary reason. Also environmental reasons. I don’t think it’s maybe the right choice for everybody, but for me, it fits really well with how my body works.”

    Other vegan Olympians hoping to get gold at Paris 2024 include Team USA’s Diana Taurasi, widely regarded as the greatest women’s basketball player of all time, and German 400m hurdler Constantin Preis.

    This year, the Olympics pledged to make 60% of all food available to spectators meatless, while 30% of meals in the athletes’ village were said to be meat-free (a number that has been sustained despite the additional meat supply). Overall, the organisers said nearly a third of the 13 million meals at Paris 2024 will be plant-based.

    The post This Vegan Olympian Just Won Gold, and Bagged Paris 2024’s Highest Prize Money appeared first on Green Queen.

    This post was originally published on Green Queen.

  • paris 2024 meat
    5 Mins Read

    Paris 2024 was touted to be the most sustainable ever, with a majority of food being meatless – now, the Olympics has reneged on this promise. It’s a major failure.

    For months, one of the dominating themes about the 2024 Olympics has been sustainability, and its decision to make 60% of all meals served meatless. In fact, the organisers pledged that nearly a third of the 13 million meals will be plant-based.

    But now, following food shortages, complaints about inadequate protein, and overall dissatisfaction in the athletes’ village, meat is back on the menu.

    French caterer Sodexo Live is responsible for supplying around 40,000 meals a day to the 15,000 athletes in the Olympic Village, using over 600 tonnes of produce provided by Carrefour. On Monday, however, the catering company made a temporary shift from its climate-friendly commitments, adjusting its supply of meat and eggs in response to feedback from Olympians in the opening days of the 2024 Games.

    “Certain products, such as eggs and grilled meats, are particularly popular among athletes, so their quantities have been immediately increased,” Sodexo said in a statement.

    Athletes had complained that the amount of food available to them was insufficient, especially items like grilled meat. It resulted in actions like eggs being rationed.

    While all Olympic Games have teething problems, and food seems to be one of the issues in Paris this year, the fact that the organisers are resorting to a solution that rips apart months of promises and their commitment to lower their carbon footprint is a sad sight to behold. Especially for plant-based food. It’s a massive failure, and raises questions about how unprepared even some of the world’s biggest entities are when it comes to viable food systems transformation.

    ‘Not possible’ to go vegetarian, says Olympics food head

    olympics vegan
    Courtesy: Olympics.com

    “Regarding the food we’ve had to make some adjustments, which is normal in operations that size,” Paris 2024 CEO Etienne Thobois told a press conference this week. “There has been a reinforcement in animal proteins, with 700 kilos of eggs and a ton of meat, to meet the demands of the athletes, who we place at the heart of the Paris 2024 experience.”

    Some of the loudest complaints came from Team Great Britain. On the eve of the Opening Ceremonies, British Olympic Association CEO Andy Anson said the food was “not adequate”, criticising the caterers for a lack of eggs, chicken and certain carbohydrates, as well as for serving raw meat to athletes.

    Mats Grambusch, captain of the German men’s hockey team, was also unhappy about the food. “Basically, it just takes an insanely long time because they’re completely overwhelmed at peak times,” Grambusch told the DPA news agency. “And then the quality and quantity of the meals aren’t good, because there are simply too many people coming at the same time.”

    Other countries took matters in their own hands. The US carried 30 pallets’ worth of supplies, including 8,000 bottles of high-protein milkshakes. Australia, meanwhile, brought three tonnes of tuna, 10,000 muesli bars and 2,400 meat pies to sustain their 460-strong delegation of athletes.

    In the lead-up to Paris 2024, the Olympics committed to hosting a carbon-friendly menu focused on local, seasonal and plant-based foods. But while meatless meals accounted for 60% of what spectators could buy at the venues, they only make up 30% of what’s available to athletes in the Olympic Village. This remains true after the adjustments, but the adjustments themselves leave a lot to be desired.

    Philipp Würz, head of food at Paris 2024, told the Washington Post that athletes “need a lot of proteins”. “You can’t just say, okay, you go 60 or 100% vegetarian. It’s just not possible,” he said.

    And that’s where the problem lies. The person responsible for food and drink at the world’s most celebrated sporting event is alluding that eating a plant-based diet rich in protein is impossible.

    Olympics’ meat U-turn contradicts its own promises

    olympics climate change
    Courtesy: Paris 2024

    Würz statement is a blow to the philosophy of vegan athletes competing at this year’s Olympics, and goes against proven research that plant proteins are nutritionally complete, can meet a person’s daily requirements, and are healthier than many animal proteins. Even governments are realising this, with more and more countries updating their dietary guidelines to acknowledge the efficiency of plant-based diets.

    “Athletes requiring high animal protein diets is a myth that has been busted a long time ago,” Rafael Pinto, policy manager at the European Vegetarian Union, told Euronews. “Those perpetuating it in these Games aren’t basing their arguments on science.”

    The Olympics’ U-turn mirrors the EU’s stance on its Farm to Fork strategy, which promotes plant-based diets for a more sustainable planet, and has been left reeling after successful attacks from livestock lobby groups such as Copa Cogeca.

    Copa Cogeca president Christiane Lambert had already been on Paris 2024’s case about the shift towards plant proteins. “Prescribers [of these diets] have underestimated the need and desire for high-protein foods, offered by animal proteins, to repair muscles and recover between events and training sessions… need for carbohydrates too,” she wrote on Twitter/X.

    Würz’s comment is also a blow to the Olympics’s decision to bring Michelin-starred chefs to its kitchens, in a bid to ensure that athletes would appreciate plant-based, climate-friendly food. But it seems that has been ineffective. Why even bother with such chefs if you don’t believe going 60-100% vegetarian isn’t possible for athletes’ protein needs?

    Moreover, it’s a blow to the Games’ climate commitments. An additional ton of meat will only serve to inflate the tournament’s carbon footprint – producing meat accounts for twice as many emissions as plant-based foods. And while some athletes may be unhappy with a lack of meat, they’d probably be even more frustrated at the fact that this could be the hottest Olympics ever, posing a serious risk to their wellbeing.

    It’s why educating athletes about the benefits of plant proteins is paramount, both for their performance and the planet. EVU’s Pinto put it best: “This is an opportunity to showcase to millions of people that plant proteins are a better alternative for the planet and can also support athletic performance.”

    The post Beef at the Olympics, Literally: Paris 2024 U-Turn on Meat Shows How Far We Are from A Viable Protein Transition appeared first on Green Queen.

    This post was originally published on Green Queen.

  • vegan sales circana
    6 Mins Read

    Retail sales of plant-based meat products in the US have continued to slow, dropping by 19% from last year – but industry experts have remained positive over this period.

    Americans spent 18.6% less on chilled plant-based meat in the 52 weeks to May 19 (reaching $310.5M), compared to the same period a year ago, according to market research firm Circana. This coincided with a 21% drop in the volume of meat analogue products they bought from supermarket fridges.

    Similarly, volume sales for frozen meat analogues totalled 90.1 million (much higher than the 36.9 million units sold in the fresh aisle), representing an 11.7% decline. Here, these products raked in $725.8M, a 6.6% loss in value sales.

    Even the best-selling products in each section witnessed volume declines. In the fresh plant-based meat department, dinner sausage, ground, and patties saw units down by 22.6%, 13%, and 34.6%, respectively. Likewise, purchases of vegan patties, strips/cutlets, and nuggets decreased in volume by 13.9%, 11.9%, and 17.5%, respectively.

    High prices, unsatisfactory taste and texture, and concerns around ingredients are limiting sales, according to analysts. This has deterred shoppers from repeat purchases, according to Chris DuBois, executive VP of fresh foods and protein at Circana.

    “The decline in meat alternative sales reflects broader changes in grocery purchasing due to the continued pressures of cost of living – we’re seeing consumers trading down and returning to familiar foods to save money,” Joanna Trewern, director of partnerships and institutional engagement at ProVeg International, told Green Queen.

    But she argued that consumer demand for these products isn’t slowing down. “60% of US households purchased plant-based foods in 2023, highlighting the opportunities for success for forward-thinking brands,” she said. “95% of households that bought plant-based meat also bought animal-based meat, underscoring the importance of products that can successfully cater to flexitarian and omnivore consumer expectations.”

    Price, taste and texture concerns hurt sales

    plant based meat sales decline
    Courtesy: Dig Insights

    A 1,500-person survey earlier this year found that taste and texture are the greatest barriers to Americans eating plant-based meat, with only 16% saying these attributes would motivate them to purchase meat analogues in supermarkets. That said, 91% of respondents who have tried plant-based protein like the taste and texture of these products.

    “The ingredients are too complex and more highly processed than animal proteins, and very few people will pay a premium, especially with inflation and with meat prices, except for beef, coming down,” DuBois told Supermarket News. However, processed meats are equally or often more processed than vegan analogues, a fact that hasn’t come through in the rise of reporting around ultra-processed foods.

    Then there’s the price tag. Circana found that the price of fresh meat analogues was up by 3.3% from the same period a year ago, reaching an average of $8.41 per lb. Similarly, frozen products in this space saw costs rise by 5.8% to $8.06 per pound.

    A poll by Kroger-owned research firm 84.51° revealed that the cost of plant-based meat is prohibitive for 53% of Americans, driving them to eat less of it. This is why “getting the pricing right” is crucial for the industry, according to DuBois.

    “Today’s consumer expects plant-based products that are tasty, affordable and nutritious. Enhancing taste and texture, ensuring pricing is competitive, and focusing marketing on taste and excitement will be important to drive the category back into growth,” said Trewern.

    plant based price parity
    Courtesy: GFI

    The Circana figures mirror SPINS data crunched by the Good Food Institute earlier this year, which revealed that plant-based meat and seafood saw sales decrease by 12% in US retail in 2023, reaching $1.2B. When it came to volume sales, this was an even larger 19% decline.

    Prices were also up by 9%, compared to just 3% for conventional meat and seafood. In fact, vegan beef was the closest to price parity, but still had a 20% markup over its animal-derived counterpart. Overall, meat analogues remained 77% more expensive in American supermarkets last year.

    Only 15% of American households bought these products last year, but contrary to DuBois’s assertion, 62% of them were repeat purchasers.

    “What’s clear is that growing the category will require stakeholder collaboration. In Germany, supermarket chain Lidl introduced a price parity commitment for its private-label plant-based products in 2023. Volume sales grew [by] 30% as a result of this action.”

    Billion-dollar plant-based category ‘not going away’

    plant based meat sales
    Courtesy: Quorn

    Circana’s figures come after a couple of tough years for the plant-based industry, which saw VC investment dip by 24% last year. But in this time, company executives and industry experts alike have all remained optimistic.

    “We can’t hide away from the fact that plant-based meat categories have been in decline over the past year, or two,” Matthew Glover, co-founder of the UK-based Vegan Food Group, told Green Queen in February. “There’s a multitude of factors at play, including the cost-of-living crisis, meat industry misinformation campaigns successfully turning consumers away, as well as products not meeting expectations. Retailers reducing shelf space hasn’t helped.”

    Godo Röben, former managing director of German meat and plant-based giant Rügenwalder Mühle, and an investor in whole-cut meat startup Project Eaden, said last month: “There are only [a] few products consumers really love. It’s a ‘bestseller’ market rather than an even distribution of success. I believe there is a lot of room to consolidate the current offer and substitute ‘so-so products’ with really good ones.”

    This is a sentiment echoed by Peter McGuinness, CEO of Impossible Foods, which leads the refrigerated meat analogue market in the US. “There are a lot of companies that are making food that’s not great food. There’s 200 plant-based companies in America – [we] probably only need three, or two. So there’s a lot of small companies making not-so-great food and people are having bad first impressions,” he told Bloomberg Television.

    “That’s good for consumers because overall quality and value for money will improve, and it’s good for retailers because repeat buys and rotation in the plant-based alternative shelves will increase,” said Röben.

    But as Quorn CEO Marco Bertacca pointed out, the slowdown in the category mirrored many others, and comes “against the backdrop of many consecutive years of incredible growth in meat-free eating”. This is something DuBois also agrees with, noting how the sector “still is a billion-dollar category” and is “not going away”.

    alternative protein investment
    Courtesy: GFI

    The industry’s trials have prompted ProVeg International to label this period a “correction phase”, especially since venture capital is still hard to come by. In the first six months of this year, plant-based companies only attracted 15% of what was poured into the sector in 2023. “We expect to see the effects of consolidation, along with signs of recovery in the sector, between 2025-26, with more corporate investors driving innovation in the sector,” Hédi Farhat, investment manager at ProVeg Incubator, told Green Queen in April.

    Andy Jarvis, director of the Bezos Earth Fund’s Future of Food programme, explained how its alternative protein centres are aiming to “reduce price, boost deliciousness, and improve the health benefits” in an interview with Green Queen last month. “If you do that, you’re driving their market share. So what we’re looking for is that this takes 10-20% of global market share over the next decade or so,” he said. “And if you have 10% or 20% market share, you’re having planetary-level impacts.”

    The post Plant-Based Meat Sales Down By 19% in US Retail, But Industry Optimistic About Future appeared first on Green Queen.

    This post was originally published on Green Queen.

  • chunk foods pastrami queen
    4 Mins Read

    US whole-cut meat analogues maker Chunk Foods has debuted The Prince, an iteration of its new Slab steaks, in partnership with New York City deli Pastrami Queen.

    The site of Anthony Bourdain’s favourite pastrami sandwich now has a plant-based offering.

    Chunk Foods, the startup making vegan whole-cut steaks, has collaborated with celebrated New York City deli Pastrami Queen to unveil its latest product, The Prince.

    Made from cultured soy and wheat, it’s a $20 plant-based pastrami sandwich cut from the Chunk Slab, one of two new vegan steak offerings the brand has brought to foodservice this year. Touted to be the largest plant-based whole-cut meat to hit the restaurant market (weighing over 3 lbs), this marks the Slab’s debut in the US.

    “‘The Prince powered by Chunk’ bridges the gap between the past and the future of food with the intersection of traditional Jewish deli cuisine with modern plant-based options, contributing to the dynamic and diverse food scene in NYC and local food culture,” said Chunk Foods CEO Amos Golan, who founded the startup in 2020. “The unique qualities of Chunk’s plant-based pastrami offer a taste and texture comparable to traditional meat.”

    Pastrami Queen collaboration will help with texture concerns

    chunk foods pastrami queen
    Courtesy: Chunk Foods

    Pastrami Queen has been feeding New Yorkers since 1956, starting with its original site on the Lower East Side of Manhattan. Over the 70-odd years, it has carved a reputation as one of the city’s best delis, praised for its dedication to preserving the flavours and traditions of Jewish deli cuisine. It led the late Bourdain to proclaim the establishment as the “real deal”.

    This is why it’s a big deal for Chunk Foods, a four-year-old startup, to team up with Pastrami Queen. The new vegan pastrami sandwich is available at the latter’s Moynihan Food Hall store. It is comprised of the Chunk Slab, New York deli mustard, rye bread, and a pickle.

    The fermentation-derived slab steak was first introduced at Chicago’s National Restaurant Association Show in May, where it received a Food and Beverage (FABI) Award. Apart from the base of soy and wheat, the product contains coconut oil, water, beet juice, iron, salt and vitamin B12, a clean-label list catering to an increasingly conscious consumer.

    Whole-cut plant-based meats are known for their fibrous texture and mouthfeel, since they replicate animal muscle fibres. Texture is among the main consumption barriers of plant-based meat. A 1,500-person survey this year found that 42% of Americans are deterred from choosing a meat analogue dish at a restaurant because they don’t think they’ll like the texture. However, 91% of those who have tried plant-based protein like its taste and texture and are satisfied with it, highlighting a major perception gap.

    Debuting its product at a popular and acclaimed deli like Pastrami Queen will only help Chunk Foods assuage these concerns. “At Pastrami Queen, we pride ourselves on offering the best of traditional Jewish deli cuisine,” said manager Eric Newman.

    “Partnering with Chunk Foods allows us to expand our menu with a delicious plant-based option that maintains the high standards our customers expect. ‘The Prince powered by Chunk’ is a great addition to our menu, providing a taste and texture that our patrons are looking for.”

    Chunk Foods targets restaurants as whole-cut meat race heats up

    chunk slab
    Courtesy: Chunk Foods

    This isn’t Chunk Foods’ first rodeo into meat-based foodservice. In 2023, it launched into Charley’s Steak House in Orlando, the first time a steakhouse in the US put a vegan analogue on the menu. This evolved into a wider partnership with the restaurant’s parent company, Talk of the Town.

    The plant-based meat startup, which has raised $24M in funding (including a $7.5M injection earlier this year), has appeared on other restaurant menus in New York City as well, including ColettaAnixiThe Butcher’s Daughter and Leonardo DiCaprio-backed chain Neat. And last month, it announced a partnership with popular fast-food chain Slutty Vegan and its sister establishment Bar Vegan.

    Chunk Foods is also working on pork, lamb and poultry alternatives, and last year completed the construction of what it claims is one of the world’s largest factories of its kind. It has also gone international this year, linking up with plant protein company Better Balance to create new whole-cut meat analogues for the Mexican market.

    Whole cuts are widely considered the “holy grail” of plant-based meat, with Juicy Marbles (Slovenia), Redefine Meat (Israel), Libre Foods (Spain), Green Rebel (Indonesia), Revo Foods (Austria) and Project Eaden (Germany) among a host of players.

    That said, plant-based pastrami is a largely untapped market. The Corn’d Beef by Shark Tank alum Unreal Deli (formerly Mrs Goldfarb’s) and the Pastrami Style Slices by Squeaky Bean in the UK are among the few on the market.

    Project Eaden is also developing a version made from wheat protein, which is slated for launch in 2025. The startup leverages fibre-spinning technology and is creating its own flavours.

    “This has really changed the game, and has created deeper, more complex meatiness and more realistic roasting aroma,” its co-founder Jan Wilmking told Green Queen last month. “The combination of a blank flavour canvas with hardly any off-taste – and truly meaty taste notes on top – makes the products extremely tasty, without being too extreme or intense.”

    The post Chunk Foods Debuts ‘Largest Piece of Plant-Based Meat in Foodservice’ with Pastrami Queen appeared first on Green Queen.

    This post was originally published on Green Queen.

  • austria dietary guidelines
    4 Mins Read

    Austria’s new dietary guidelines recommend eating less animal protein and more plants, with pulses getting their own category for the first time.

    Eat less meat and dairy – and for your protein needs, choose mostly plant-based. That’s the gist of Austria’s updated national dietary guidelines, joining a growing list of countries championing a shift away from animal-based foods for a healthy and sustainable food system.

    And for the first time, the dietary recommendations have a dedicated section for pulses, legumes and their products, such as tofu, tempeh, soy milk and yoghurt, etc.

    The new guidelines are based on a ‘plate model’ that advises a diet of 50% fruits and vegetables, 25% whole grains and potatoes, and a further 25% proteins, mostly plant-based. Meat, fish, milk and dairy should be reduced.

    “[The guidelines] show people how to make their diet healthier and more environmentally conscious,” said social affairs minister Johannes Rauch. “A conscious diet with a focus on vegetables, fruits, grains, and legumes is not only good for the planet, but it also helps us live longer and healthier.”

    austria food based dietary guidelines
    Courtesy: Wikimedia Commons/CC

    Food’s climate impact necessitated ‘plate model’

    Austria’s updated dietary recommendations were developed by the health ministry in collaboration with the Austrian Agency for Health and Food Safety and the Austrian Society for Nutrition, which took both health and climate aspects into account.

    The ministry explains that the existing version was presented in the form of a food pyramid and considered evidence-based recommendations on nutrient intake and findings on the prevention of diet-related diseases. But current developments – especially the food system being a driver of climate change – mandated an expansion to include climate and health parameters.

    “Of all foods, meat and dairy products burden the climate the most,” reads an accompanying cookbook based on the plate model. “The production of meat, milk, cheese, and eggs is responsible for about half of the food-related greenhouse gas emissions in western countries.”

    The plate model embodies the “optimal composition of a meal” and complements two new food pyramids – one for omnivores and one for vegetarians (a first) – to be published in the autumn.

    Half of people’s diets should be made up of a wide variety of fruits and vegetables that provide essential vitamins, minerals and fibre. These are low in emissions, as long as they’re locally produced and in season.

    A quarter should comprise whole grains like bread, pasta, rice and potatoes, which are rich in complex carbohydrates, fibre and other vital nutrients. And the final quarter should consist of protein side dishes, which should predominantly come from plant-based sources like legumes, nuts, and seeds. The recommendation to prioritise plant proteins is thanks to their health and environmental benefits.

    Meat products are recommended in moderation as they can be high in cholesterol, saturated fat and salt, as well as resource-intensive. This is why animal fats like butter are also advised to be used only in small quantities, with the guidelines encouraging Austrians to use plant-based fats like rapeseed oil, olive oil, walnut oil, and others.

    Austria’s national guidelines follow Eat-Lancet’s Planetary Health Diet

    planetary health diet
    Courtesy: EAT-Lancet Commission/Alpgiray Kelem/Getty Images

    For omnivores, Austria’s new national food guidelines suggest five servings of fruits and vegetables, four servings of grains and potatoes, three servings of milk and dairy products, and two servings of fats and oils per day. This is complemented by three servings each of pulses and their products and eggs per week, and just one weekly portion each of meat and fish (plus an optional extra serving).

    At 226g and 200g respectively, the meat and fish recommendations are in line with those of the Eat-Lancet Planetary Health Diet, which suggests eating no more than 301g of meat and 196g of fish each week.

    Vegetarians, meanwhile, are advised to eat five servings each of produce and grains, and the same amount of dairy and oils as omnivores daily. Additionally, they should eat an extra serving each of plant proteins and eggs, amounting to four per week.

    The cookbook – which offers suggestions to veganise each dish with plant proteins and meat and dairy analogues – also suggests ways to design healthy and climate-friendly meals. People should choose seasonal and local ingredients, prioritise plant-based foods, avoid heavily processed foods, and use herbs and spices to enhance flavours naturally without adding salt. They should also focus on animal welfare and consider organic food.

    “By consciously choosing regional products and reducing the consumption of animal products, everyone can make a valuable contribution to combating climate change. Of course, taste should not be neglected. Healthy, climate-friendly, and delicious nutrition is therefore not a contradiction,” said Rauch.

    Austria’s new guidelines mirror Germany’s latest recommendations, which suggest that at least 75% of people’s diets should be plant-based. The German Nutrition Society doubled down on this by changing its official position on veganism and calling it a ‘health-promoting’ diet. Similarly, the Nordic countries, Taiwan and Canada have also realigned their nutritional guidelines to spotlight plant-based foods, and France is being called upon to do the same.

    The post Austria Promotes Plant Proteins & Asks People to Cut Back on Meat & Dairy in New Dietary Guidelines appeared first on Green Queen.

    This post was originally published on Green Queen.

  • methycellulose
    4 Mins Read

    The Impossible Burger is now a step closer to appearing on EU shelves after the company’s heme ingredient was ruled safe for consumption by the bloc’s regulatory body.

    Californian plant-based meat giant Impossible Foods has passed the first part of the lengthy, rigorous regulatory process to sell its plant-based beef burger in the European Union.

    The European Food Safety Authority (EFSA) has found that the use of soy leghemoglobin from genetically modified Komagataella phaffii (formerly named Pichia pastoris), a strain of yeast used by several alternative protein companies, does not raise a safety concern for its proposed use and levels of inclusion.

    Impossible Foods uses soy leghemoglobin as an additive in its plant-based beef range, which gives the products the distinct colour and flavour associated with conventional beef. The company has always marketed the precision-fermented ingredient as the element that makes the Impossible Burger “bleed”.

    The EFSA’s opinion is provisional, subject to an ongoing safety assessment by a panel on the genetic modification of the production strain.

    Heme has kept Impossible Foods away from the EU

    During its R&D days, Impossible Foods was extracting heme from the root nodules of soybean plants, before pivoting to fermentation to enable scale-up and more planet-friendly production.

    It starts by inserting the DNA from soy plants into genetically engineered yeast, which is then fermented in a similar way to how Belgian beer is made. It then isolates the soy leghemoglobin (which contains heme) from the yeast and adds it to its beef products.

    The yeast strain, K. phaffii, is the same one used by precision fermentation companies The Every Co (which makes animal-free egg proteins) and Remilk (which produces recombinant dairy proteins).

    The Impossible Burger, Beef, Beef Lite and Hot Dog all use the ingredient for a hue and flavour that more closely replicate conventional beef. Food safety regulators in the US, Canada, Australia and New Zealand, and Singapore have all approved the use of soy leghemoglobin for human consumption, paving the way for Impossible Foods to launch these products.

    But so far, the Impossible Burger has not made it to the EU, whose famously stringent regulatory process has held back a number of alternative protein players. However, recent advancements have been encouraging. Just last week, French cultivated foie gras producer Gourmey became the first to apply for approval in the bloc.

    This came a month after Impossible Foods cleared its first obstacle too, as part of an assessment that has been ongoing since 2019.

    heme impossible burger
    Courtesy: Impossible Foods

    EU food safety regulator says heme is safe, but GMO approval needed

    In a scientific opinion published in late June, the EFSA Panel on Food Additive and Flavourings noted that the proposed food additive, called LegH Prep, is a liquid preparation containing the soy leghemoglobin and added ingredients and intended to be used as a colouring in meat analogues.

    In its submission to the EFSA food additive panel, Impossible Foods said soy leghemoglobin contains a haem B group similar to animal myoglobins and other plant haemoglobins. In conventional meat, this group is responsible for the red colour of uncooked products.

    When a burger is cooked, it causes the oxidation of iron, which means oxygen is released and results in a loss of the red colour. And when the soy leghemoglobin is heated above 62°C or exposed to low pH environments (like the human stomach), it denatures. Combined with the release of the haem B group, this plays a major role in generating the flavours and aromas associated with cooked animal-derived meat.

    impossible burger europe
    Courtesy: Impossible Foods

    The proposed maximum level of heme in meat analogues is 0.8%, which is similar to the amount of myoglobin in beef (0.8% to 1.8%). The exposure to iron is also below the “safe levels of intake” established by the EFSA’s Panel on Nutrition, Novel Foods and Food Allergens.

    The filing stated that no genotoxicity concerns or adverse effects had been identified in toxicology studies, and the EFSA did not feel the need to set an acceptable daily intake.

    The next step in the Impossible Burger’s journey to the EU is the safety assessment by the Panel on Genetically Modified Organisms. This process has been under a Clock Stop since December 2021, meaning the company needs to provide additional information for the EFSA to complete its evaluation. Currently, the deadline for the GMO risk assessment is set in June 2025.

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