{"id":1162494,"date":"2023-07-31T00:00:00","date_gmt":"2023-07-31T00:00:00","guid":{"rendered":"https:\/\/www.greenqueen.com.hk\/?p=66429"},"modified":"2023-07-31T00:00:00","modified_gmt":"2023-07-31T00:00:00","slug":"consumers-worldwide-eager-to-adopt-sustainable-lifestyles-alibaba-research-finds","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2023\/07\/31\/consumers-worldwide-eager-to-adopt-sustainable-lifestyles-alibaba-research-finds\/","title":{"rendered":"Consumers Worldwide Eager to Adopt Sustainable Lifestyles, Alibaba Research Finds"},"content":{"rendered":"
According to independent research commissioned by Alibaba Group, a vast majority (73%) of consumers are eager to adopt more sustainable lifestyles, especially in emerging Asian markets (87%). However, the study identifies inconvenience and high costs as the primary barriers hindering the widespread adoption of sustainable practices.<\/p>\n\n\n\n
The research, titled “The Sustainability Trends Report 2023,” surveyed more than 14,000 consumers across 14 markets in Asia, Europe, and the Middle East. It highlights convenience (53%) and affordability (33%) as key drivers for encouraging behavioral changes toward sustainability, while businesses can simplify the process by offering more sustainable options.<\/p>\n\n\n\n
Yet, despite the growing interest in sustainability, consumers remain skeptical (38%) about the genuineness of businesses’ claims regarding “sustainable” products. Only 15% of respondents expressed complete trust in the sustainability claims of products, prompting businesses to focus on building trust, particularly among European consumers.<\/p>\n\n\n\n