{"id":1202088,"date":"2023-09-06T10:36:02","date_gmt":"2023-09-06T10:36:02","guid":{"rendered":"https:\/\/www.greenqueen.com.hk\/?p=67149"},"modified":"2023-09-06T10:36:02","modified_gmt":"2023-09-06T10:36:02","slug":"plant-based-2-0-addressing-the-industrys-10-biggest-challenges","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2023\/09\/06\/plant-based-2-0-addressing-the-industrys-10-biggest-challenges\/","title":{"rendered":"Plant-Based 2.0: Addressing the Industry\u2019s 10 Biggest Challenges"},"content":{"rendered":"
<\/span> 6<\/span> Mins Read<\/span><\/span><\/p>\n By Sonalie Figueiras, Editor-in-Chief, Green Queen Media and Maarten Geraets, outgoing MD Alternative Protein, Thai Union<\/em><\/strong><\/p>\n The category as it stands today is far too technology-driven, we need to move to consumer-centric propositions that leverage strong consumer insights as soon as possible. In fact, we need to START with the consumer. It seems that many, if not most, plant-based brands totally forgot about doing consumer segmentation work when creating their product offering. As any food entry-level exec will tell you, if you don\u2019t know who you\u2019re selling to, you\u2019re selling to no one.\u00a0<\/p>\nThere\u2019s no denying that times are tough for the global plant-based industry. Retail sales are down, investors have lost confidence, startups are ceasing operations and the mainstream media is pushing one negative narrative after another. As we look ahead to what\u2019s next, it\u2019s time to also look in the mirror. There are many lessons we as a sector need to learn and here are 10 of them.<\/strong><\/h2>\n
1) Make The Consumer the Priority<\/strong><\/h2>\n