{"id":137307,"date":"2021-04-26T10:13:50","date_gmt":"2021-04-26T10:13:50","guid":{"rendered":"https:\/\/www.innovationaus.com\/?p=17563"},"modified":"2021-04-26T10:13:50","modified_gmt":"2021-04-26T10:13:50","slug":"lack-of-media-deals-with-small-firms-concerning-sims","status":"publish","type":"post","link":"https:\/\/radiofree.asia\/2021\/04\/26\/lack-of-media-deals-with-small-firms-concerning-sims\/","title":{"rendered":"Lack of media deals with small firms \u2018concerning\u2019: Sims"},"content":{"rendered":"
Smaller media companies<\/strong> should team up to secure commercial deals with Google and Facebook, which have so far avoided designation under the government\u2019s big tech bargaining code yet, competition tsar Rod Sims says.\u00a0<\/span><\/p>\n The news media bargaining code, which forces companies designated under it to enter into final offer arbitration to determine revenue sharing deals, was passed by Parliament in late February with bipartisan support.\u00a0<\/span><\/p>\n During sustained debate around the legislation, Google and Facebook signed a series of term sheets with large Australian publishers, including News Corp and Nine, and both tech giants have so far avoided being designated under the code.<\/span><\/p>\n While some smaller publishers like Private Media and Schwartz Media have also secured deals, many other small media companies are struggling to negotiate with the big tech firms without the backing of the bargaining code.<\/span><\/p>\n